2019 Sports Betting Product Brochure - Market-leading sports betting services.| - Sportradar
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Sports Betting Product Brochure 2019 Market-leading sports betting services.|
Grow your revenues faster
with the #1 betting services
provider to the US.|
Sportradar is the world’s leading provider of sports betting, data and entertainment solutions. With a proven
ability to drive business performance beyond limits, Sportradar is the trusted partner of bookmakers and
operators, large and small, across the world.
Underpinned by almost two decades of betting and data knowledge, Sportradar offers a complete 360-degree
product portfolio with everything a bookmaker needs to successfully run their business, including Betting
Services, Gaming Solutions, Live Streaming, Betting Entertainment and our signature all-in-one risk management
and trading solution, Managed Trading Services (MTS). This includes fixtures, live odds, esports and virtual
gaming solutions. Sportradar also provides ad:s, a solution that assists operators to enhance their marketing and
sponsorship efforts. Our diverse portfolio enables us to support clients in meeting the challenges and demands of
the international bookmaking industry across both new and established markets, whilst maximizing their profits.
It is our commitment to excellent service, quality and reliability that makes us the trusted partner of more than
600 bookmakers in over 100 countries.
A Multi Award-Winning Company
2016
WINNER
WINNER
SPORTS DATA PROVIDER
LIVE STREAMING
BETRADAR
SPORTS DATA PROVIDER SUPPLIER
BETRADAR BETRADAR
SPORTS BETTING
SUPPLIER OF THE YEAR
BETRADAR
Content|
INTRODUCTION 04 STREAMING 16
Bespoke Sportsbook 04 Live Channel 16
PLATFORM AND DATA 06
ENTERTAINMENT 18
Platform Providers 06
Live Data 07 Statistics Center 18
Live Match Tracker 19
ODDS SERVICES 08 Live Sports Center 20
Pre-Game Odds 08 Live Scores 21
Live Odds 09 Sports Data Widgets 22
SPORTSBOOK MANAGEMENT 10 Esports Betting Service 23
Gaming Solutions 24
Managed Trading Services 10
Full Trading Solution 12
Integrated Trading Solution 13
CONTACT 26
MARKETING SERVICES 14 Contacts 26
ad:s 14 Our Clients 27
02 / 03
PLATFORM AND DATA WHAT DO I NEED TO START A SPORTSBOOK?
Create your own bespoke
sportsbook|
Turn your vision into reality
Sportradar can help your business to establish a sustainable footprint in the rapidly developing US sports
betting market. Regardless of whether you are a start-up, come from another area of the gambling industry or
want to open up new business fields as an existing company, with our services you are in the best position for it.
From ready-made white-label or turnkey solutions, with or without a platform, to individual modules such as
sports data packages or live streaming services, whatever you require, we can provide it.
And as the only provider in the industry that controls the entire value chain of its sports betting services in-
house, we guarantee the highest quality, compatibility and performance.
PLATFORM SPORTS DATA
‒ Fully fledged gaming and sports betting ‒ Industry-leading sports portfolio covering
platform, covering all channels – or any 415,000 matches per year – with capabilities to
subcomponent integrated with your internal complement it with your own bespoke content.
or third-party solution.
TRADING RISK & LIABILITY MANAGEMENT
‒ Optimized and bespoke sportsbook trading ‒ High-performing risk and customer management
managed by MTS – with the flexibility to tailored to your operational needs, utlizing
hand it over to your responsibility. industry-largest data base.
LIVE SPORTS STREAMS BETTING ENTERTAINMENT
‒ Dedicated live streaming solution providing ‒ Highly entertaining sports content presenting
over 40,000 live events during on- and off- historical and live data via flexible API or ready-
peak hours 365 days a year – being the made all-in-one solutions tailored to your needs.
industry’s largest portfolio.
MARKETING SERVICES BUSINESS SECURITY
‒ Full support of your marketing and sponsorship ‒ Utmost security for your entire business with
activities to significantly boost your marketing our market-unique Fraud Detection Service and
investment returns. optimized sales models.
04 / 05
PLATFORM AND DATA WHAT DO I NEED TO START A SPORTSBOOK?
Platform|
The right software provider is the cornerstone for any successful sportsbook
The betting industry is full of new opportunities and boundaries are shifting continuously with the new
technological innovations. Alongside the benefits of technological evolution, complexity is increasing, products
are constantly evolving and customization is the norm. In order to meet these challenges, Sportradar partners
with industry-leading technology companies to provide services of the highest quality and reliability.
Sportradar has introduced its Partner Certification Program to verify its commitment to consistently meeting
and exceeding customers’ expectations. It’s designed to let independent software providers integrate Sportradar
solutions quickly and efficiently, and it further ensures the compatibility of providers’ software with Sportradar
products at any time.
Sportradar certified partners are technology companies providing sport betting solutions to bookmakers
around the world. All partners showed considerable courage, commitment and discipline through the rigorous
certification processes to ensure:
‒ Sportradar services they are providing are up to date
‒ Sportradar services are integrated according to our recommendations
‒ Capability to offer Sportradar services as they were designed
‒ In-depth knowledge of Sportradar services
When looking for a software provider who supports your ambitions in the betting industry, Sportradar Certified
Partners are the number one choice.
Live Data|
All the data you need for your sportsbook – from the world’s most
comprehensive sports betting live service
For bookmakers operating their own in-house trading, Sportradar’s Live Data Service and our sister brand, Real
Time Sportscast (RTS) are the leading information sources for truly reliable and comprehensive real-time sports
data. A global network of over 7,000 highly-trained data journalists guarantees coverage that meets leading
standards in quality, security and integrity. Sportradar’s Live Data Service is proven to be the fastest in the
market; with all data delivered in less than one second from the venue to our Live Data Client. This widget-based
trading interface is fully customizable and equipped with all necessary features to optimize your in-play trading.
PRODUCT HIGHLIGHTS
‒ 80+ operators are currently subscribed to our market-leading Sportradar Live Data Service
‒ 22 sports and up to 230,000 events per year and increasing
‒ Underpinned by the largest network of data journalists in the world
‒ Proven to provide the fastest data, with the fewest errors
‒ Unrivalled data depth to support more betting markets than any competitor
‒ Most sophisticated security systems for betting live data production
‒ Setting industry standards for data journalist recruitment, training and integrity systems
Data points can be sent thousands of times in a game so entering the data on a reliable device is crucial.
Equally vital is having a highly qualified data journalist to rely on, and to that end, Sportradar continually sets the
standard when it comes to selection, training and quality control.
SECURITY AND INTEGRITY SEAL OF APPROVAL QUALITY CONTROL
06 / 07
ODDS SERVICES HOW CAN I CREATE MY ODDS?
Pre-Game Odds|
Get a head start on the competition with the world’s most extensive pre-game
odds service - available for NFL, NBA, NHL, MLB, MLS and many more
Sportradar’s Pre-Match Odds Service provides everything you need to create and manage your own sportsbook
from event and odds creation to market monitoring and result confirmation. Populate your betting offer with
accurate and constantly verified fixtures for over 415,000 events per year across more than 60 sports. All markets
are compiled and traded in-house by a dedicated team of experts, who closely monitor price changes from almost
all bookmakers around the globe. Verified results are then delivered promptly, enabling you to directly settle your
bets. This is how we guarantee the most accurate pre-match odds service throughout the industry.
PRE-GAME ODDS
Create and manage your sportsbook – event and odds creation, marketing monitoring
and result confirmation. Markets compiled and traded in-house by team of experts.
SCHEDULE
With Event Creation, we deliver constantly verified and updated upcoming schedules,
starting times and background information on all major American sports to ensure you
can create your own betting offers.
ODDS SUGGESTIONS
Manually compiled and continually updated. Odds Suggestions contain Spreads, Money
Lines and Totals and a large number of additional bet types. Manually traded odds for
more than 300 unique bet types are provided and updated by our experienced team of
professionals.
TRADING TOOLS
Monitor odds and starting times for almost all bookmakers around the globe. Seven
million odds updates every two minutes. The additional American Monitoring service
has been designed to extend Sportradar’s monitoring services into the growing US
Sports marketplace.
RESULTING
Accurate results delivered quickly to directly settle bets. Resulting includes fast and
verified results and outcomes across all offered matches and bet types.
Live Odds|
Maximize your profits with the world’s best performing live odds service
Sportradar’s team of experts administer the complete match in real-time, using our leading edge mathematical live odds
models – ensuring we can provide profit-maximizing live odds for over 200,000 events per year, across 23 sports.
OVERVIEW
‒ Used by 350+ operators
‒ 200,000+ sports events covered every year across 23 sports
‒ Unrivalled data depth to support more betting markets than any competitor
‒ Access to exclusive, high quality and fast data thanks to unique partnerships with NFL, MLB, NHL, NBA,
ITF, ESL, World Snooker and the PDC
Sportradar’s Live Trading Tool enables your traders to
efficiently manage multiple matches with dozens of bet types
per match, simultaneously. The product can be used alongside
our Live Odds Service to control your odds.
Live Monitoring is the next generation of odds monitoring
systems and is made possible by the creation of brand new
speed-crawlers that refresh odds every few seconds, giving
the interface a real-time window into live betting markets.
US-Sports - Live Odds Coverage
2018/19
4000
3500
3030
3000
2500
2500
2000
1225 1300 1250
1500
900
1000 650 875
290 350 350 380
500 216 200 200 200
50 75
0
NCAA
NBA
WNBA
NCAA
NCAA Woman
MLB
AAA
NCAA
NHL
AHL
OHL/WHL
NCAA
MLS
NFL
United Soccer League
NWSL
NCAA
NCAA Woman
AMERICAN BASKETBALL BASEBALL ICE HOCKEY SOCCER VOLLEYBALL
FOOTBALL
08 / 09
SPORTSBOOK HOW CAN I MANAGE MY SPORTSBOOK?
Managed Trading Services|
Your doorway to a successful sports betting future
Push your operations to the next level, with Managed Trading Services (MTS) enabling you to improve your
operational performances, reduce sportsbook business risks and transform fixed costs into variables – applicable
for all types of operators and customized to your needs. And if you require, we can also fully manage your
sportsbook to your premises.
Flexibility is key and technology makes the difference!
Why invest in your own trading and risk management tools if you can leverage from the most efficient and
effective sports trading operations in the market? Keep full control of your trading, stay fully flexible in your
decisions and maximize your profit – with MTS.
Offer second-to-none sports and Regardless how much trading you
BESPOKE betting market coverage, creating COMPLETE want to manage yourself or get
COVERAGE your own exclusive fixtures & markets FLEXIBILITY managed by us, with MTS you are fully
and combine them with our content flexible in your operations, even on a
and any third party input. temporary basis.
Maximize your profits with sharpened Make use of improved Risk
odds based on machine-learning Management with more precise player
BETTER mathematical calculation models UTMOST profiles and tournament/event ratings
PRICING such as information-driven and SECURITY and a fully integrated Fraud Detection
liability-driven odds models. System safeguarding you from match
manipulation.
With MTS you can granularly configure Benefit from higher efficiency
ENHANCED player profiles, resulting in lower ticket and effectiveness through highly
rejections, higher maximum stakes IMPROVED automated processes with the
CUSTOMER
SATISFACTION and reduced live bet delays for the OPERATIONS assurance of being able to intervene
benefit of your customers. manually whenever it is necessary.
As your business develops, so does MTS – giving you the flexibility to granularly
adapt the service at any time, in any respect, to any changing condition.Create your own bespoke sportsbook
Managed Trading Services helps you create a truly compelling and fully bespoke sportsbook, while enjoying the
utmost financial and operational security right from the start.
You can create your entire business around MTS and have an unprecedented trading and risk management service
already in place. Under the umbrella of MTS, you can then assemble your sportsbook components the way you
want – whether provided by Sportradar or any third party – differentiating you from the market with your own
unique sportsbook business.
Another convenient way to set up your own business is to utilize our holistic turnkey solution, which includes all the
services you need to kick start and run a competitive sportsbook from scratch. As the only service provider in the
industry that controls the entire value chain of sports betting services in-house, we can provide a second-to-none
360° solution that guarantees highest quality, compatibility, and performance.
KEY BENEFITS FOR YOU
‒ Confidently start your own unique business – getting all necessary services from the industry leader
‒ Gain a strong corporate identity – tailoring all services exactly to your needs
‒ Be competitive from day one – having the most comprehensive coverage in place
‒ Drive your business where you want – being fully flexible in your operational processes
‒ Enjoy utmost business security – getting operational and financial safeguards
10 / 11SPORTSBOOK HOW CAN I MANAGE MY SPORTSBOOK?
Full Trading Solution|
Trading that focuses on your objectives
With our Full Trading Solution (FTS), you receive first-class sportsbook administration without investing heavily in
highly qualified in-house trading teams and technology.
Managed Trading Services operates your sportsbook trading, including the entire ticketing, trading and risk
management process in the most efficient and cost-effective way. Our trading experts use proprietary, leading-
edge live trading tools in combination with advanced liquidity trading algorithms and machine-learning processes
to maximize our trading performance.
This ensures you can provide your customers with an unrivalled betting experience, while keeping yourself ahead
of the competition.
KEY BENEFITS OF FTS
‒ Drive your business – utlizing MTS’ outstanding trading tools and expertise
‒ Minimize your sportsbook risks – safeguarded by our high-performing risk and liability management
‒ Save with substantial investments – required for highly-qualified trading teams and technology
‒ Keep your business structures streamlined – with everything managed in the solution’s backend
‒ Differentiate from the competition – by customizing your trading as you want
Market leading, future-proof technology for optimized sportsbook performance
Ctrl BetPal
Game-changing Improved live trading
bookmaker platform operationsIntegrated Trading Solution|
Unlock your full trading potential
Integrated Trading Solution (ITS) is the perfect fit for any bookmaker who requires maximum flexibility and control
of their operations. The service has been designed so that you can utilize your own trading team, while still
enabling you to hand over trading to MTS at any time if and when required. Thus, you can focus on your favored
sports (e.g. Baseball, Basketball or Football) while getting the rest managed by our experts.
Your trading floor works independently alongside MTS, using the same cutting-edge tools and highly automated
processes in a fully integrated and totally flexible manner. You are able to interact in real time with our MTS
traders, your operators can combine our expertise with theirs and optimize your trading efficiency and output.
KEY BENEFITS OF ITS
‒ Generate higher profits – leveraging MTS’ capabilities and pricing algorithms
‒ Expand your portfolio – create your own bespoke content or integrate any third-party content
‒ Be first to market – be fully flexible in publishing your content, whenever you want
‒ Benefit from MTS’ expertise – use our proprietary algorithms to create and trade your own odds
‒ Enhance customer satisfaction – through optimized coverage, lower ticket rejection and granular player profiling
MTS Console Proprietary Pricing Algorithms
Unrivalled for optimized odds
risk management tool
12 / 13MARKETING SERVICES HOW CAN I ATTRACT USERS TO MY SPORTSBOOK?
Unrivalled, data-enabled marketing efficiency for ambitious sportsbooks
As the world’s leading betting services provider, we’ve built a major, global business founded on fast, reliable
and insightful data. Complementing the range of sportsbook services we already provide to most of the major
US sports-books, we’ve now developed our own data and technology-driven marketing platform that applies
that same deep, analytical expertise to your media investments, focussed very firmly on extracting maximum
value from every marketing dollar.
Our ad:s platform capitalizes on our unique understanding of sportsbooks’ and their customers’ needs,
providing a range of sector-specific, data-driven marketing capabilities, from which any ambitious US operator
will benefit. With the expanding US betting landscape getting ever more competitive, efficient customer
acquisition and retention is now one of the central questions – and that’s exactly where Sportradar ad:s comes
into its own.
THE SUCCESS OF SPORTRADAR AD:S AS A PLATFORM IS BASED ON FIVE VERY CLEAR
AND TANGIBLE ADVANTAGES, THAT ONLY WE CAN OFFER:
A UNIQUE UNRIVALLED CONSUMER SECTOR-SPECIFIC,
UNDERSTANDING OF THE INSIGHT CAPTURED IN OUR CUSTOM-BUILT MARKETING
BETTING CONSUMER SECTOR-SPECIFIC DMP TECHNOLOGY
A RANGE OF BEST-IN-CLASS ACCESS TO AN UNRIVALLED
CONTENT PRODUCTS THAT ENHANCE BREADTH AND QUALITY OF
YOUR MARKETING MESSAGES MEDIA AND RIGHTS OWNERS
All of this combined makes for tangibly better marketing performance, partnerships and practice. And we support
these benefits with flexible ways of working, from self to fully-managed services, complete cost transparency and
full IAB ratification and compliance.Programmatic Advertising Solution
With our bespoke DSP for the sports betting industry, Sportradar sets new standards for programmatic
advertising. In addition to our proprietary DSP, Sportradar leverages the data of over 50 million users as well as
endless betting data to ensure the most efficient programmatic campaigns for the industry. Our optimization
algorithm was specifically developed for the sports betting and gaming funnel, which – together with our fully
customizable re-targeting strategies – provides the most efficient user acquisition technology.
FEATURES UNIQUE SUPPLY SR DMP
‒ Integrated DCO solution ‒ Exclusive, high impact ‒ Access to over 50m
‒ Betting Likelihood Score inventory User Profiles monthly
for prospects ‒ 100bn impressions ‒ Access to over 500m
‒ Integrated sports calendar API monthly on open exchange Events per month
‒ Automated supply ‒ Access to exclusive supply ‒ Access to behavioural
analysis for each user through Sportradar’s betting data across
Content Tools 100s of geos
‒ Customized Pixel
Management tool ‒ Exclusive access to many
Live Score Publishers
‒ Flexible buying models
(CPM, CPI, CPA)
‒ Advanced attribution
and reporting
Sportradar ad:s
Self-Service Managed Service
Packages
Sportradar Data Access
Support Service
Reporting Dashboard
Platform Access
Tech-Stack Access
Campaign Management
Professional Support
Analytics Insights
14 / 15LIVE STREAMING HOW DO I KEEP BETTORS ENTERTAINED?
Live Channel|
Attract fans and grow revenue with live sports content
Our Live Channels for online and retail bookmakers provide you with a dedicated, 24/7 live streaming product
that seamlessly fulfils your customers’ demand for live visualization and betting stimulation. Give customers an
immediate incentive to follow the match action – the ideal way to attract new customers, strengthen loyalty and
prolong visit duration to drive your sportsbook revenues.
The Live Channel Online adds incremental value to your offering by providing live video for games and lets
customers place their bets directly in view. Innovative widgets let your customers interact with your live offering,
increase bet stimulation, and drive turnover – all while being connected to your wallet.
The Live Channel Retail guarantees live sports compiled in full accordance with your betting shop’s opening
hours to help increase your revenues on pre-match and in-play betting. Customizable to your CI and combining
all information needed on only one screen, the Live Channel Retail strengthens brand awareness and provides
bettors with all the information they need to place the next bet.
Sportradar’s Live Channels for sportsbooks come with 100% coverage of our market-leading Live Betting
Solutions. Combine exclusive and comprehensive top tier content from our highly attractive media rights
portfolio, which is to a great extent non-televised, and successfully address your target group and drive revenues.
Territorial restrictions apply for content shown in imagesOur Live Channel Products at a glance
PRODUCT HIGHLIGHTS
‒ 40,000 live events per year providing a diversified and strong portfolio
‒ 24/7 live sports during on and off-peak hours closing entertainment gaps
‒ Easy integration and fully customizable to meet bookmakers demands
‒ Attract new customers and prolong retention on your website or in your retail shop
‒ Bet-stimulating and informative widgets to drive additional revenue
16 / 17ENTERTAINMENT HOW DO I KEEP BETTORS ENTERTAINED? Statistics Center| Valuable and entertaining information for your customers With Sportradar’s Statistics Center, your bettors can access the most comprehensive statistical service the market has to offer. Providing historical data for 40+ sports across more than 1,900 different tournaments, our Statistics Center is the ideal tool to make the most informed betting decisions. The solution can be customized to perfectly suit your own content, layout, graphics and advertising integration preferences. Its modular design enables you to create individual landing pages, and you can easily link to your promotions. Sportradar also offers an easy to use and flexible administration tool that delivers a wide range of content in various formats. PRODUCT HIGHLIGHTS ‒ Accurate, reliable and relevant statistics with historical data covering more than 20 years ‒ Appealing statistics visualization for easy understanding ‒ Covering 1,900+ events from 40+ sports across 110 countries ‒ Fully customizable in sports, language and styling ‒ Mobile friendly and responsive design, for an optimal user experience across all platforms ‒ Responsive design and full support for mobile use ‒ Available for NFL, NBA, NHL, MLB, MLS
Live Match Tracker|
Bringing the action directly to your bettors
With Sportradar’s Live Match Tracker, bookmakers have a ready-made live sports solution to directly
implement into any in-play betting offering, providing a unique visualization of all match action in real time.
Increasing consumption through an intuitive and responsive design that works seamlessly across all devices,
the Live Match Tracker provides sophisticated ball spotting and on-pitch animations, giving users the feeling of
actually being at the venue.
PRODUCT HIGHLIGHTS
‒ Bird’s eye view for ideal action tracking and ball spotting
‒ Main events animated and zoomed in
‒ Improved comprehensive match statistics triggered by on-field events
‒ Out of the box integration of pre-match / live odds and advertisements
‒ Enhanced visualization for key events
‒ Easy, fast and flexible customization and integration
‒ Responsive design for an optimal betting experience across all platforms
‒ Available for NFL, NBA, NHL, MLB, MLS
18 / 19ENTERTAINMENT HOW DO I KEEP BETTORS ENTERTAINED?
Live Sports Center|
The all-in-one live sports complement to your in-play offer
Sportradar’s Live Sports Center is an all-in-one solution designed to let your bettors feel part of and share the
thrill of live betting. Featuring a responsive design that can be used on all digital devices, the solution enables you
to enhance your digital offering; attracting and retaining new customers. In addition to versatile live statistics and
match information data, the Live Sports Center offers flexible navigation options and engaging visualization of
all on-pitch action in real time within the integrated Live Match Tracker. This includes positional data of versatile
match events and a comprehensive match commentary.
PRODUCT HIGHLIGHTS
‒ Entertain your customers with a best-of-breed live match visualization for all on-pitch action using our
Live Match Tracker
‒ Detailed match timeline, available in multiple languages
‒ Includes a variety of match and competition related statistics
‒ Various promotion options such as pitch overlays to draw attention to new betting opportunities
‒ Several possibilities to integrate pre-match and live odds with direct link to betting slip
‒ Fully customizableLive Scores|
Keep your bettors up to speed
Sportradar offers the broadest, fastest and most comprehensive live scores service in the market. Our
independent and fast-growing scout network of more than 7,000 data journalists guarantees the highest
accuracy and speed in live sports information for over 200,000 live events per year.
PRODUCT HIGHLIGHTS
‒ Available via Sportradar hosted solution or direct API integration
‒ 25+ sports with over 750 leagues and tournaments across 100 + countries
‒ Customizable in style, sports and languages, to offer exactly what your audience demands
‒ Pre-match and live odds integration directly linked to bet slip or match overview
‒ Mobile friendly and responsive in design, for an optimal user experience across all platforms
‒ Available for NFL, NBA, NHL, MLB, MLS
20 / 21ENTERTAINMENT HOW DO I KEEP BETTORS ENTERTAINED? Sports Data Widgets| Boost your revenues through bet-engaging live sports content Sportradar’s Sports Data Widgets are the perfect complement for any sportsbook offering, providing users with entertaining and bet-stimulating content for a broad range of sports. Widgets serve bettor demands for accurate, comprehensive and compelling sports information – delivered in real time. All widgets are responsive and fully customizable in terms of colours and the integration of logos. Offering a great variety of advertising integrations, you can choose your personal widget package to suit your individual needs. PRODUCT HIGHLIGHTS ‒ Fast, accurate and reliable ‒ High level of detail ‒ Attract new customers and drive revenues via deep direct linking to your betting offers ‒ Versatile ad integration possibilities ‒ Responsive design for an optimal user experience across all platforms ‒ Fully customizable
ESPORTS HOW DO I ATTRACT THE NEW GENERATION OF BETTORS?
Esports Betting Service|
Are you ready to reach the next generation of customers?
Esports betting presents a unique opportunity for bookmakers to tap into a massively growing spectator sport that
boasts huge engagement rates. Gaming is a global phenomenon and there are millions who are spending more
of their time watching esports. To transform these esports enthusiasts into customers, bookmakers must offer a
truly immersive entertainment package that’s 100 percent tailored to their needs. With Sportradar’s market-leading
esports betting service, you’ll get everything you need to create your own exciting esports offer. Provide your
customers with the broadest and most credible range of pre-match and live betting markets available.
PRODUCT HIGHLIGHTS
‒ 60+ operators are currently subscribed to our market leading esports services
‒ 5,000+ live odds events covering the world’s biggest three games
‒ Up to 16,000 matches per year, covering the most followed games globally
‒ Maximized profit margins thanks to highest market uptime
‒ Sharpest odds compiled by specialist esports algorithms and esports traders
‒ More live streaming of esports events than any other supplier in the world provided
with the market’s fastest signal
‒ Possibility to create outright markets for every new esports title on request
‒ Market-leading content solutions covering statistics and live scores
Bayes Esports Solutions was established as a joint venture between Sportradar and DOJO Madness to combine
strong media rights acquisition and sports data expertise from Sportradar and sophisticated technical expertise
in the world of esports from DOJO Madness. Bayes Esports Solutions holds the exclusive worldwide data
distribution rights of League of Legends esports competitions operated by Riot Games. Bayes also has developed
BEDEX— The World’s First Independent Esports Data Marketplace to provide data consumers with reliable live data
through a single interface. From the start fast live-data for ESL and Dreamhack (CS:GO) and for Riots LEC, LCS and
international Lol tournaments will be available. Further expansion to include other gaming titles and organizers is
already in development to offer your punters the best esports betting offer in the market.
22 / 23ENTERTAINMENT IS THERE SOMETHING THAT IS ALWAYS ON?
Gaming Solutions|
Realistic virtual sports, built for betting
Sportradar’s Virtual Sports are proven to add significant incremental revenue for operators seeking ways to offer
bets 24/7, across multiple channels: retail, terminal, mobile and online. With over 180 bookmakers worldwide
having integrated our Gaming Solutions, we are the fastest growing service in the market – adding more clients
each year than any other supplier in the industry.
PRODUCT HIGHLIGHTS
‒ Gaming Solutions proven to add incremental revenue, live with 180+ bookmakers, 500+ websites and
more than 10,000 retail outlets
‒ Offers a betting experience similar to that of real sports thanks to exceedingly realistic simulations and
visualizations
‒ Team and player performances derived from real parameters
‒ All main bet markets available, including optional features such as multiple bets, outrights and form-
based pricing
‒ Multiple customization and integration options, guarantee successful distribution across all geographies
and channels
‒ Available for Basketball, Baseball, Tennis, Soccer, Horse Racing and Dog RacingVirtual Basketball
PRODUCT HIGHLIGHTS
‒ 16 full Five-a-Side teams playing best of four quarters
(including potential overtime)
‒ 8 matches in parallel with 3,330 fixtures per day
‒ New bet cycles every 3.5 minutes
‒ New optimized screens for in-venue distribution
Virtual Baseball (coming soon)
PRODUCT HIGHLIGHTS
‒ Virtual Baseball In-Play
‒ Featuring all MLB teams (Official partnership with Major League Baseball)
‒ Pitch-based betting
‒ Performance and statistics based on real data
Virtual Soccer
PRODUCT HIGHLIGHTS
‒ League, Nations cup, World cup and Champions cup are available 24/7
‒ League mode features 16 teams, 30 match days, and 8 games in
parallel per match day
‒ All main betting markets, including multiples and outrights
‒ New bet cycles every 3.5 minutes (default version)
Test it!
Visit betradar.com/virtualsports/ now to experience live game action from Virtual Baseball, Basketball, Soccer
and all other virtual sports.
24 / 25Contacts|
Do you require further information? Then please let us know.
We are more than happy to address your enquiries.
Contact us at us-sales@sportradar.com
Headquarters
Sportradar AG
Feldlistrasse 2
CH-9000 St. Gallen, Switzerland
Office: +41 71 517 72 00
Fax: +41 71 517 72 99
Customer Support
support@sportradar.com
Award-winning customer service
Offices Sales Representations
Austria Singapore Brazil
Linz, Vienna Singapore Sao Paulo
Australia Slovenia China
Sydney Ljubljana Beijing
Estonia South Africa Czech Republic
Tallinn Durban Zlin
Germany Sweden Greece
Bremen, Gera, Munich Stockholm Athens
Gibraltar United Kingdom Italy
Gibraltar London, Usk Rome
Norway Uruguay Serbia
Oslo, Montevideo Belgrade
Trondheim USA Turkey
Philippines Menlo Park, Minneapolis, Istanbul
Manila New York, San Francisco,
Las Vegas
Poland
Warsaw
Russia
MoscowOur Clients|
26 / 27Follow Sportradar on social media For more information visit our website: www.sportradar.us or contact us at us-sales@sportradar.com Copyright © 2019 Sportradar AG www.sportradar.us
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