2020 Impact Report - worldcancerday.org - UICC

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2020 Impact Report - worldcancerday.org - UICC
2020
Impact
Report

         worldcancerday.org
2020 Impact Report - worldcancerday.org - UICC
World Cancer Day                  2020 Impact Report   2

                   #IAmAndIWill
2020 Impact Report - worldcancerday.org - UICC
World Cancer Day   2020 Impact Report   3

Progress
is possible.
It’s not
inevitable.
2020 Impact Report - worldcancerday.org - UICC
World Cancer Day                         2020 Impact Report   4

A year celebrating progress

2020 marked a significant milestone:
the 20th anniversary of World Cancer
Day. It was a moment to celebrate the
remarkable progress made in cancer
control and an opportunity to embrace
renewed ambitions, accelerate efforts
and spur on greater progress towards a
healthier, brighter future for all.
2020 Impact Report - worldcancerday.org - UICC
World Cancer Day                                                                                             2020 Impact Report   5

A milestone to remember
                                         World Cancer Day 2020 took place as       The day started strongly, trending on
This year was a special one.                                                       Twitter globally with over 700,000
                                         news surrounding the emerging
Individuals and communities came         COVID-19 began to grow, diverting         social media posts shared. A
                                                                                   staggering 617,447 unique and curious
together united in speaking up           attention and resources of
                                         governments, the media and the            users visited the official World Cancer
against cancer and empowered to                                                    Day website, and over 127,000
                                         general public. This had an immediate
take action. The campaign theme of       and clear impact on the day’s reach       campaign materials were downloaded.

‘I Am and I Will’ continued to inspire   and resonance. However, the following
                                                                                   Findings from the Union for
                                         pages not only show the strength of
every supporter and it was a reminder    support for World Cancer Day but also
                                                                                   International Cancer Control’s (UICC)
                                                                                   first multi-country study on the public’s
that our commitments – big and           that the importance of cancer as a
                                                                                   views on cancer resonated strongly
                                         global health issue among supporters,
small – are powerful and impactful.                                                around the world, becoming a focal
                                         leaders and the community is hard to
                                                                                   point for discussion in the media.
                                         overshadow.
                                                                                   Nearly 15,000 press articles in 150
                                         Around the world, nearly 1,000            countries went beyond mentions,
                                         activities and events took place in 113   helping to fuel important conversations
                                         countries, reaching millions of people.   around some of the most pressing
                                         World Cancer Day’s reach extended         issues in cancer.
                                         into businesses, parliaments, shopping
                                                                                   This report offers a look at how World
                                         malls, schools and universities,
                                                                                   Cancer Day 2020 brought together
                                         community and town halls, places
                                                                                   supporters to make their mark on the
                                         of worship, city streets, in village
                                                                                   day and created impact far beyond the
                                         marketplaces as well as online.
                                                                                   4th of February.
2020 Impact Report - worldcancerday.org - UICC
World Cancer Day               2020 Impact Report   6

Northern Governors Wives Forum
mark World Cancer Day with their
own 'I Am and I Will' messages.
2020 Impact Report - worldcancerday.org - UICC
World Cancer Day                                          2020 Impact Report   7

Impact                 85 landmarks
                       illuminated in 52 cities
in numbers             2019: 55 landmarks in 37 citiess

World Cancer Day’s     997 activities
                       in 113 countries
impact was nothing     2019: 947 activities
short of incredible.

                       14,926 press articles
                       in 150 countries

                       721,149 social media
                       mentions tagged with
                       #WorldCancerDay

                       65 governments
                       engaged
2020 Impact Report - worldcancerday.org - UICC
World Cancer Day                               2020 Impact Report   8

Impact             617,447
in numbers
                   unique website visitors
                   2019: 300,360

                   50,000+ video views
                   and over 1,000 hours view
                   time

                   1,973 supporters
                   served through live chats
                   2019: 1,455

                   127,281
                   materials downloaded
                   2019: 127,248
2020 Impact Report - worldcancerday.org - UICC
World Cancer Day                                                    2020 Impact Report   9

                   “The bravest thing we can do about
                     cancer is to fight it fiercely and
                               relentlessly.”
                          Axel Kahn, President of La Ligue Contre
                        Le Cancer Française for World Cancer Day.
2020 Impact Report - worldcancerday.org - UICC
World Cancer Day                                                                                                                                                2020 Impact Report   10

UICC members make an impact
Africa
CANSA, South Africa                          David Omenukor Foundation,                   Faraja Cancer Support, Kenya                 Zanzibar Outreach Program,
                                             Nigeria                                                                                   Tanzania
On World Cancer Day, the Cancer                                                           World Cancer Day was celebrated
Association of South Africa (CANSA)          A lively programme of activities organised   throughout the city of Eldoret with the      In Tanzania, a collaboration between
organised free cancer screenings,            by the David Omenukor Foundation             Faraja Cancer Support centre and the         the Zanzibar Outreach Program (ZOP),
including for breast and prostate cancers,   in association with the Breast Cancer        Moi Teaching and Referral Hospital           Breast Clinic Holland, Mnazi Mmoja
in cities and towns all over the country.    Association of Nigeria (BRECAN) helped       leading the commemorations with a            Hospital, Kanga Maternity Trust, Oman
South Africans were also encouraged to       to engage the public on World Cancer         day-long series of events held at the        Cancer Association and Zanzibar
get outdoors and get active with CANSA’s     Day. The day included a public lecture       hospital. The community were invited to      Cancer Association, helped to elevate
mainstay World Cancer Day event,             with an oncologist, a walkathon and free     participate through a cancer awareness       breast cancer awareness and education
Gijima for CANSA, a 5km and 10km fun         cancer screenings for prostate, colon,       walk, free cancer screenings for breast      among healthcare professionals and
run. This year, Gijima for CANSA took        cervical and breast cancers. Secondary       and cervical cancers, health talks on risk   women in the region. In addition to
place in five cities across South Africa.    school students throughout the state         factors as well as a fun race and relay.     awareness raising and press and media
                                             of Imo were also encouraged to learn                                                      engagement activities, World Cancer Day
                                             more about cancer in a quiz and essay                                                     saw healthcare professionals from the
                                             competition organised by the Foundation.                                                  islands of Zanzibar, Ungurja and Pembar
                                                                                                                                       participate in a training session by Breast
                                                                                                                                       Clinic Holland. The training session aimed
                                                                                                                                       to equip and empower participants to
                                                                                                                                       deliver breast examination clinics around
                                                                                                                                       the islands, and with the additional
                                                                                                                                       donation of a laptop, a breast ultrasound
                                                                                                                                       probe and two monitors from Breast
                                                                                                                                       Clinic Holland to the ZOP, the team has
                                                                                                                                       since been able to deliver breast health
                                                                                                                                       clinics twice a month.
World Cancer Day                         2020 Impact Report      11

                   Supporters of World Cancer Day in Tanzania.
                   Credit: Ocean Road Cancer Insitute
World Cancer Day                                                                                                                                              2020 Impact Report   12

UICC members make an impact
Americas
Basic Health International,                and Métis leaders, to discuss the national   INCA, Brazil                                  Moffit Cancer Center,
El Salvador                                Action Plan to Eliminate Cervical Cancer                                                   United States
                                                                                        Brazil’s national cancer institute, INCA
                                           in Canada and to ultimately achieve a
Over 150 leaders and experts attended                                                   marked the 20th anniversary of World          The children’s book, Fritzy Finds a Hat:
                                           shared vision of eliminating the disease
the World Cancer Day symposium co-                                                      Cancer Day with the release of their          A Gentle Tale to Help Talk with Children
                                           by 2040.
hosted by Basic Health International                                                    report, Estimate 2020: Incidence of           About Cancer, written by cancer survivor
and the Ministry of Health of El           Colombian League Against                     Cancer in Brazil. Details of the report       and ice-skating Olympian, Scott Hamilton
Salvador. The day’s aim focused on         Cancer, Colombia                             which included the latest national cancer     and illustrated by country-singer, Brad
sharing perspectives, work, knowledge                                                   data were shared at the official launch,      Paisley was launched this World Cancer
and networks with the common goal          An innovative digital campaign captured      which was held in Rio de Janeiro and          Day. The book release generated
of eliminating cervical cancer in El       the attention of the public in Colombia      was widely covered by the media. INCA         significant media attention on TV, radio
Salvador. One of the event highlights      this past World Cancer Day as the            also used the occasion to highlight           and newspapers and helped raise public
included the Minister of Health, Violeta   Colombian League Against Cancer              achievements made in cancer control           awareness and funds, with part proceeds
Menjivar swearing in new members into      launched their new campaign, “Stomach        with a video timeline showing 20 years of     from book sales helping to benefit the
the Alliance for Cancer Prevention in El   Cancer, a silent host". Highlighting the     national progress. INCA further generated     Moffit Cancer Center.
Salvador.                                  importance of prevention and early           public awareness with celebrities such
                                           detection of a disease that affects more     as prominent dancer and choreographer            “It was the plan all along to release
Canadian Partnership Against               than 7,000 Colombians, the campaign          Carlinhos de Jesus, dancer Ana Botafogo          this book on a very special day where
Cancer, Canada                             launched at 8am on the 4th of February       and actors Márcio Kieling and Susana             we can look back on survivorship
                                           at the Avenida Chile Shopping Center         Vieira, who were featured in a video series      or on those we’ve said goodbye to.
On the 4th of February, the Canadian       and continued throughout the day,                                                             It’s an important day to recognise
                                                                                        showing their support of World Cancer
Partnership Against Cancer hosted the      inviting shoppers to understand how                                                           because of the promise of treatment
                                                                                        Day.
Elimination of Cervical Cancer Summit in   stomach cancer develops in the body                                                           options and how we can better fund
Toronto. The Summit brought together key                                                                                                 those.”
                                           through an educational video and
stakeholders in government and health,     immersive experience.                                                                         Scott Hamilton
as well as patients, women’s health
advocacy groups and First Nations, Inuit
World Cancer Day                     2020 Impact Report   13

World Cancer Day event in El Salvador.
Credit: Basic Health International,
Faby Salmeron
World Cancer Day                                                                                                                                                2020 Impact Report   14

UICC members make an impact
Europe
Cyprus Anticancer Society,                   Israel Cancer Association, Israel           Kazakhstan’s Minister of Health. The          Eggermont, CSO of the Princess Máxima
Cyprus                                                                                   afternoon was a chance to celebrate           Center with the prestigious German Aid
                                             This World Cancer Day, the Israel
                                                                                         patients and survivors, including             Award, which every year recognises
                                             Cancer Association organised a number
                                                                                         opportunities to share stories, a             outstanding doctors and scientists in the
In Cyprus, ten NGOs including the            of initiatives, including a programme
                                                                                         concert by Kazakstan’s pop stars and a        field of oncology.
Cyprus Anticancer Society joined forces      specifically engaging middle and high
                                                                                         performance by the Institute’s volunteers.
alongside the Bank of Cyprus Oncology        school students around the country.
                                                                                         In the evening, the Baiterek monument         Slovak Cancer League, Slovakia
Center to raise public awareness,            Reaching 10 cities all over Israel
                                                                                         - the main symbol of the Kazakh capital
including through TV and radio media         throughout the month of February, the                                                     The Slovak Cancer League organised
                                                                                         in Nur-Sultan - was illuminated for the
opportunities as well as a high profile      initiative aimed to improve awareness                                                     a series of initiatives to mark this year’s
                                                                                         first time in orange and blue in support of
soccer match in support of World Cancer      of cancer control among the teen                                                          World Cancer Day. The League delivered
                                                                                         World Cancer Day.
Day. In collaboration with the Ministry      population. Students attended lectures by                                                 lectures for the public as well as for
of Health and Ministry of Education and      physicians and scientists on cancer risk    Deutsche Krebshilfe, Germany                  workplaces on prevention and screening,
Culture, the ten NGOs also launched          reduction and prevention. The students                                                    counselling hours offered by the League’s
a national competition, challenging          were also encouraged to brainstorm ways     The Deutsche Krebshilfe in partnership        network of doctors, nutritionists,
students to submit essays, art projects      in which young people can get involved      with the Center for Integrated Oncology       psychologists and other experts were
and audiovisual projects inspired by the     and how they, themselves, can champion      took over Bonn's main market square           extended on the day, while information
message “I am young and I will create        healthy behaviour change among their        this World Cancer Day. There were             from the National Oncology Institute and
a future without cancer”. The winning        own friends and peers.                      opportunities for the public who were         Ministry of Health were distributed widely
projects were selected by a panel of                                                     curious to learn more about cancer to         to hospitals and the League’s network of
well-known artists and academics             Kazakh Institute of Oncology                speak to cancer experts about prevention,     psychologists in an effort to raise further
and the prizes were presented at a           and Radiology, Kazakhstan                   healthy lifestyles, therapies as well as      awareness of cancer among healthcare
prestigious event attended by the Minister                                               the latest research in cancer. Art therapy    professionals.
of Education, the Director General of        The Institute opened their doors this
                                                                                         and yoga exercises were also among the
the Ministry of Health, the Volunteer        World Cancer Day for a series of events.
                                                                                         activities taking place during the event.
Commissioner, Members of Parliament as       The day started with a morning press
                                                                                         In the afternoon, a ceremony at Bonn’s
well as representatives from the NGOs.       event with KazIOR’s Chairman, the
                                                                                         Town Hall presented Prof. dr. Alexander
                                             Institute’s Chief Oncologist as well as
World Cancer Day                     2020 Impact Report   15

'I Am and I Will' messages in Turkey.
Credit: Turkish Association for Cancer
Research and Control
World Cancer Day                                                                                                                                                 2020 Impact Report   16

UICC members make an impact
Europe
The League Against Cancer                    teachers and the school community to           course took place, ahead of the students     Vall d’Hebron Institute of
Prague, Czech Republic                       spread empowering messages of cancer           and the TACRC teaming up at one of           Oncology, Spain
                                             prevention and healthy lifestyles. In the      main shopping centres to raise awareness
In cooperation with the Czech Medical                                                                                                    To mark World Cancer Day, a series of
                                             city of Fundão, schools and the greater        among shoppers. In the evening, iconic
Company J. E. P and the Czech Society                                                                                                    roundtable discussions were hosted by
                                             Fundão community also helped to spread         landmarks in both the cities of Istanbul
of General Medicine, the League Against                                                                                                  the Vall d’Hebron Institute of Oncology
                                             the same message. The care group,              and Ankara were on display in orange
Cancer Prague hosted the 13th public                                                                                                     (VHIO) alongside a number of local
                                             Unidade de Cuidados na Comunidade              and blue to support World Cancer Day.
cancer prevention symposium in honour                                                                                                    cancer organisations. Speakers discussed
                                             do Fundão (UCC Fundão), organised
of World Cancer Day. This year’s focus                                                      Turkish Society for Radiation                a range of topics, including prevention,
                                             a public seminar to raise awareness of
was on kidney and bladder cancers,                                                          Oncology, Turkey                             research and clinical trials. During the
                                             reducing risk factors through nutrition
with experts across the field delivering                                                                                                 day, experts from VHIO also helped
                                             as well as hosted a drawing contest to
lectures at the Czech Medical Society on                                                    Members and volunteers from the              to further public awareness by taking
                                             celebrate 20 years of World Cancer Day,
topics that included diagnostics, surgical                                                  Turkish Society for Radiation Oncology       part in a panel discussion, which was
                                             challenging students to draw something
treatment, radiotherapy, immunotherapy                                                      rode bicycles to raise visibility of World   broadcasted by local news channel,
                                             related to the day.
and the psychological impact on cancer                                                      Cancer Day in the main cities of Turkey.     betevé. The Vall d'Hebron University
patients.                                                                                   The cyclists drew attention with their       Hospital also hosted a public event,
                                             Turkish Association for Cancer
                                                                                            orange vests featuring the World             which offered information on cancer
                                             Research and Control, Turkey
The Portuguese League Against                                                               Cancer Day logo and their decorated          research, prevention and treatment as
Cancer, Portugal                             In its 15th year celebrating World Cancer      bicycles adorned with World Cancer           well entertainment with the Bella Quirze
                                             Day, the Turkish Association for Cancer        Day orange balloons and posters. The         Band putting on a concert.
In Portugal, World Cancer Day was
                                             Research and Control (TACRC) kicked off        riders distributed information leaflets to
celebrated throughout the country with
                                             their 2020 World Cancer Day activities         the public in the cities of Izmir, Ankara,
activities taking place everywhere. The
                                             with a press conference held at the            Kadiköy, Adana, Atakum and Trabzon.
Community Volunteer Group of the
                                             Association’s headquarters. A panel
Portuguese Cancer League promoted a
                                             discussion co-organised by TACRC
solidarity walk in the city of Cantanhede.
                                             and Hacettepe University for first-year
Nearby in Coimbra, the Martim de Freitas
                                             students enrolled in a social responsibility
group of schools involved students,
World Cancer Day                 2020 Impact Report   17

World Cancer Day event hosted by
the International Atomic Energy
Agency. Credit: D.Calma -
International Atomic Energy Agency
World Cancer Day                                                                                                                                               2020 Impact Report   18

UICC members make an impact
Eastern Mediterranean
MAHAK, Iran                                   Naef K. Basile Cancer                       Shaukat Khanum Memorial                      Qatar Cancer Society, Qatar
                                              Insitute, Lebanon                           Cancer Hospital and Research
To celebrate World Cancer Day, MAHAK                                                                                                   The Qatar Cancer Society and the Qatar
                                                                                          Centre, Pakistan
organised a full programme that included      This past World Cancer Day was an                                                        Football Association came together in
a social media campaign, a fundraising        opportunity for Naef K. Basile Cancer       It was a special World Cancer Day for        the spirit of World Cancer Day to honour
drive, an influencer engagement initiative    Institute (NKBCI) to highlight the          the Shaukat Khanum Memorial Cancer           and celebrate children living with cancer
and public outreach activities. Leading       important role of the arts in supporting    Hospital and Research Centre who were        and their families. In Doha, players and
up to World Cancer Day and thanks to a        the health, well-being and treatment of     also celebrating a milestone event - their   team officials from the Al Duhail and
collaboration with two major shopping         cancer patients. In a joint event, NKBCI,   25th anniversary. Their World Cancer Day     Muaither teams walked out onto the
destinations, MAHAK’s teams were onsite       the American University of Beirut Medical   activities led with the Children’s Mela,     pitch at Abdullah bin Khalifa Stadium
at two locations, encouraging everyone        Center and the Cancer Support Fund          a fun carnival held on the grounds of        hand in hand with children living with
to join World Cancer Day. Shoppers            brought together the world of health        the centre for over 1,000 children living    cancer ahead of the Amir Cup match. At
had the chance to take photos with            with the world of music and visual arts.    with cancer, survivors and their families.   Aspire Park, the biggest park in Doha, a
the World Cancer Day selfie frame and         News anchor, Rola Safa hosted the           Throughout the week, hospital staff spoke    World Cancer Day event was hosted by
wrote their wishes for children living with   day’s programme which was held on           to the media about the importance of         the Qatar Cancer Society. The day-long
cancer on balloons. On social media,          the 4th of February at the Halim and        prevention and early detection, and on       programme featured entertainment,
over 150 Iranian celebrities were invited     Aida Daniel Academic and Clinical           World Cancer Day itself, both children       healthy cooking competitions, free
to share their ‘I Am and I Will’ posters on   Center. Supporters, cancer patients         and staff took part in a walk against        medical consultations, sports activities,
instagram, while nearly 300 students          and their families, as well as healthcare   cancer, with participants carrying           mammograms for women and the
from three schools in Tehran learned more     professionals attending the day had the     inspirational World Cancer Day signs that    opportunity to playfully go toe-to-
about World Cancer Day. Over 2,000            chance to learn more about the cancer       featured messages of survival and hope.      toe with Qatar national team player
MAHAK staff, volunteers, supporters,          control efforts as well as enjoy a video                                                 Almoez Ali. The awareness raising event
students and runners also helped to           installation and musical performances                                                    attracted media attention with high
spread the word by proudly wearing            by the Lebanese National Higher                                                          profile personalities also supporting the
World Cancer Day badges and two iconic        Conservatory of Music.                                                                   occasion.
landmarks, Sana Shopping Center and
the Azadi Tower, were awash in orange
and blue lights to generate even greater
awareness.
World Cancer Day                                                                                                                     2020 Impact Report   19

UICC members make an impact
South East Asia
Cancer Society of India, India               Indonesian Radiation Oncology                Cancer Society of Nepal, Nepal
                                             Society, Indonesia
To mark World Cancer Day, the Cancer                                                      Around 1,000 people joined a 5km walk
Society of India in collaboration with the   To mark World Cancer Day, the                in Kathmandu to raise awareness this
Harvard T H Chan School of Public Health     Indonesian Radiation Oncology Society        World Cancer Day. Under the theme of
and the American Cancer Society hosted       offered a two-day educational                ‘I Am and I Will’, the Cancer Society of
an exclusive webinar for over 70 health      workshop for primary healthcare              Nepal in collaboration with Lions Club
journalists from regional news outlets       workers, who are at the front-lines and      International encouraged supporters
across India. Dr. Neerja Bhatla, All India   have the critical opportunity to inform      to come together to focus on the
Institute of Medical Sciences’s professor    their patients on cancer prevention and      importance of cancer prevention.
in Obstetrics and Gynecology, as well as     early detection. The workshop aimed at       The programme was inaugurated by
government representatives, presented        providing information, skills and training   Minister of Women, Children and Senior
information and answered questions           in these crucial aspects of cancer care.     Citizens, Parbat Gurung who also took
particularly on cervical cancer and the                                                   part in the rally.
Human papillomavirus vaccination.
Journalists also had the chance to hear
from Sangeeta Gupta, a cancer survivor
who shared her empowering story.
World Cancer Day             2020 Impact Report   20

The Pentai Jerudong Specialist
Centre marks World Cancer Day
World Cancer Day                                                                                                                                                  2020 Impact Report     21

UICC members make an impact
Western Pacific
Fiji Cancer Society, Fiji                      National Cancer Society of                   Pantai Jerudong Specialist                    PJSC’s cancer patients and survivors
                                               Malaysia, Malaysia                           Centre, Brunei Darussalam                     in a powerful show of support. Health
Dragon boats were seen on the waters of
                                                                                                                                          booths, opportunities for the public to talk
Fiji this past 4th of February, with breast                                                 World Cancer Day was a busy day for
                                               The National Cancer Society of Malaysia                                                    to oncologists, a Tai Chi session, quizzes
cancer survivors from Fiji and Canada                                                       the team and volunteers at the Pantai
                                               (NCSM) marked World Cancer Day                                                             and other initiatives also helped to further
taking part in a dragon boat race, which                                                    Jerudong Specialist Centre (PJSC).
                                               throughout the month of February with a                                                    engage the public. Throughout that week,
was launched for the first time by the Fiji                                                 Visitors to the centre were treated with
                                               number of major initiatives. On the 4th of                                                 the Jerudong Park Country Club’s Crystal
Cancer Society to mark World Cancer                                                         World Cancer Day themed cookies and
                                               February, NSCM launched a key report,                                                      Arch – an iconic monument in Jerudong
Day. Villages on the island of Fiji also got                                                badges and had the chance to tour the
                                               which detailed NCSM’s impact across                                                        Park – also shone a light for World Cancer
together for a Health Fair in Galoa where                                                   World Cancer Day Gallery, an exhibition
                                               the country in 2019. Later in the month,                                                   Day.
Fiji Cancer Society’s experts were on                                                       showcasing past and present initiatives
                                               NCSM’s World Cancer Day event, Cancer
hand to conduct free cancer screenings                                                      in cancer awareness efforts. Information
                                               & I, was inaugurated, with clinicians
and share information on cancer to                                                          booths from the children’s support group,
                                               delivering a half day of educational
around 650 Fijians.                                                                         YASKA and breast cancer organisation,
                                               sessions on a number of topics, including
                                                                                            BBCSG, were also on hand to welcome
                                               tobacco-related cancers, gynaecological
                                                                                            visitors and provide further information on
                                               cancers, male-related cancers,
                                                                                            their services.
                                               chemotherapy and cancer treatment
                                               updates. Free cancer screenings were
                                                                                            World Cancer Day activities continued
                                               also offered as part of NCSM’s dedicated
                                                                                            the entire week in Brunei Darussalam,
                                               programme of World Cancer Day
                                                                                            including the Walk, Run and Cycle event
                                               activities.
                                                                                            jointly organised by the PJSC and the
                                                                                            Ministry of Health’s Promotion Centre.
                                                                                            Over 1,500 participants registered for the
                                                                                            event which took place in the capital city,
                                                                                            with ministerial leaders walking alongside
World Cancer Day                                                                                                                 2020 Impact Report   22

UICC members make an impact
Western Pacific
Singapore Cancer Society,                  The Singapore Cancer Society took the     UICC Japan, Japan
Singapore                                  campaign further, with a dedicated
                                                                                     UICC Japan and its 29 member
                                           social media campaign that included
Singapore Cancer Society was in fighting                                             organisations celebrated World Cancer
                                           a competition encouraging followers
form for this year’s 20th anniversary.                                               Day with activities hosted across the
                                           to post and share how they will commit
Celebrities, influencers and supporters                                              country to raise awareness of the day. In
                                           to fighting cancer for the chance to
all over Singapore were encouraged                                                   Tokyo, UICC Japan hosted the official
                                           win a small prize. An impressive 10
to put on their ‘I Am and I Will’ boxing                                             lighting up of the Caretta Shiodome
                                           prominent buildings and landmarks lit
gloves and pledge their commitment                                                   – a popular shopping, dining and
                                           up the evening skyline for World Cancer
to fighting cancer. A promotional video                                              entertainment centre near the heart of
                                           Day, with the Singapore Cancer Society
featuring celebrities showing their                                                  Ginza – in an impressive and magical
                                           partnering with Gardens by the Bay, ION
support, including football legend Fandi                                             display of orange and blue. The evening
                                           Orchard, Khoo Teck Puat Hospital,Marina
Ahmad, actors Rebecca Lim, Vikneswary                                                event gathered nearly 70 guests and
                                           Square, National Gallery Singapore,
Se and Paul Foster, radio host HENRY                                                 was broadcasted to news channels in
                                           Ocean Financial Centre, Our Tampines
and journalist and presenter Victoria                                                Japan and live streamed for the first
                                           Hub, Suntec City, The Fullerton Hotel
Cheng, were broadcasted on giant                                                     time on YouTube. Leaders from cancer
                                           Singapore and Victoria Theatre and
LED digital screens at two popular                                                   organisations across Japan as well as
                                           Concert Hall.
tourist destinations at Campbell Lane                                                special guests, singers Chiemi Hori and
(SGDconnect) and the Suntec Singapore                                                Asakura Miki shared their reflections on
Convention & Exhibition Centre.                                                      cancer in a series of speeches throughout
                                                                                     the evening.
World Cancer Day        2020 Impact Report   23

World Cancer Day in
Malaysia. Credit - CAPRI
COMMUNICATIONS SDN BHD
World Cancer Day                                            2020 Impact Report   24

                                      "Due to the incidence rate of
                                      cancer which is rising day by day
                                      all over the world especially in
                                      low and middle income countries,
                                      the necessity of increasing
                                      knowledge and dispelling certain
                                      misconceptions about cancer is a
                                      highlighted issue. We believe cancer
                                      can be controlled and World Cancer
                                      Day is the best occasion on which
                                      we can raise awareness towards
                                      this issue."

                                      Arasb Ahmadian
                                      CEO of MAHAK

Shoppers in Iran take part in World
Cancer Day. Credit: MAHAK
World Cancer Day                                                                                                                                         2020 Impact Report    25

Partners with a vision
Astellas                                     “One of the bravest things we can        Daiichi Sankyo                              Diaceutics
                                             do is to approach each day from
Leaders from Astellas showed their                                                    Daiichi Sankyo celebrated World Cancer      To mark World Cancer Day, Diaceutics
                                             the perspective of the patient with
commitment to World Cancer Day by                                                     Day by using their social media platforms   gave a first glimpse of the report: The
                                             cancer. If all of us were to imagine
sharing their ‘I Am and I Will’ pledges on                                            to spread the word. Inspirational posts     Diaceutics PM Readiness Report 2020.
                                             ourselves in the shoes of the patient,
social media, including Andrew Krivoshik,                                             were shared featuring ‘I Am and I Will’     Set to be released later this year, the
                                             we would better understand the
Senior Vice President and Oncology                                                    messages by team members as well as         released abstract introduces solutions to
                                             urgency to address the unmet needs
Therapeutic Area Head at Astellas                                                     posts describing their motivations for      the testing ecosystem for Non-Small Cell
                                             and evolve cancer care from an acute
Pharma who marked World Cancer Day                                                    working in the Daiichi Sankyo’s Oncology    Lung Cancer.
                                             therapy to managing it as a chronic
with a powerful response to the question:                                             team.
                                             condition, and ultimately to a cure.”
What is the bravest thing we can do                                                                                               The Diaceutics team were also on the
about cancer? as part of the 20 Leaders:                                              Highlighting Daiichi Sankyo’s               ground in Bangalore, in collaboration
                                             Andrew Krivoshik, Senior Vice
1 Question video series.                                                              commitment to patient care and              with the Government of Karnataka, to
                                             President and Oncology Therapeutic
                                                                                      changing lives for the better, the          screen 100 women for breast cancer.
                                             Area Head, Astellas Pharma
                                                                                      European office encouraged team             Reporting live on one of World Cancer
                                                                                      members to post a selfie on the Daiichi     Day’s Facebook broadcasts, Dr Bagali
                                                                                      Sankyo pinboard, with each selfie           spoke of the latest technology that allows
                                                                                      contributing 10 EUR to the Bettina Bräu     screening to be done in complete privacy
                                                                                      Foundation, a German organisation,          without exposure to radiation.
                                                                                      supporting children living with cancer.
World Cancer Day                                                                                                                                             2020 Impact Report    26

Partners with a vision
MSD                                          Qatar Airways                            Biocon Biologics                               Generating strong media interest, the
                                                                                                                                     high-level event on World Cancer Day
This past World Cancer Day, MSD                “Qatar Airways is proud to announce    To mark World Cancer Day, Biocon
                                                                                                                                     prompted important discussions needed
continued to push for progress and             its sponsorship of the Union for       Biologics helped to deliver the Cancer
                                                                                                                                     to inform the country’s cancer control
helped to drive the amplification of the       International Cancer Control on the    Summit 2020 in New Delhi – an initiative
                                                                                                                                     plan, including on the healthcare system,
day globally. For the second year in a         20th anniversary of World Cancer       by the Integrated Health and Wellness
                                                                                                                                     early and reliable diagnosis, the financial
row, MSD teamed up with Twitter to             Day. Awareness and education is        Council – which brought together
                                                                                                                                     burden of cancer as well as dignified and
support the official World Cancer Day          everything in the fight against this   national leaders, including India’s Minister
                                                                                                                                     quality treatment.
Twitter emoji. The exclusive Twitter emoji     disease, and we are honoured to        of State for Health and Family Welfare,
could be seen across the platform as           support UICC in its efforts. From      decision-makers and health professionals          “It’s time to redefine what
the hashtag #WorldCancerDay trended            everyone in this airline we wish the   to create an actionable cancer control            innovation is, so that everybody
around the world. The MSD teams took           best for all people facing cancer      roadmap for India.
                                                                                                                                        has access to affordable
part through sharing photographs of MSD        whether themselves or through their
                                                                                                                                        treatment.”
team members’ holding up signs with their      loved ones.”
own ‘I Am and I Will’ commitments, while                                                                                                Dr. Christiane Hamacher
the occassion was also an opportunity          Qatar Airways Group Chief Executive,
                                                                                                                                        CEO, Biocon Biologics
to feature more personal stories by            His Excellency Mr. Akbar Al Baker
individuals living with cancer, including
a powerful video featuring Claire, a
mother, breast cancer survivor and
Associate VP of Production and Pipeline
Communications at MSD.
World Cancer Day                                                                          2020 Impact Report   27

Partners with a vision
Bristol-Myers Squibb                             “My contribution is to make sure
                                                 that patients do not wait ten years
Bristol-Myers Squibb (BMS) around
                                                 in order to have access to new
the world shared their ‘I Am and I Will’
                                                 therapies.”
commitments, using social media to
engage with their followers and to help          Gaetano Crupi
further amplify the message. In Brazil,          President and General Manager,
BMS used the day to support cancer               BMS Brazil
organisations and patient groups in their
World Cancer Day activities which took
place across the country. Among the
                                             Icon Group
many initiatives, they included a public
awareness raising campaign organised         This World Cancer Day, Icon Group
by patient association, Oncoguia,            developed creative, visual butterfly
focused on dispelling cancer myths which     displays using over 11,000 paper
took place in the streets of São Paulo,      butterflies across their 103 sites in
as well the launch of Estimate 2020:         Australia, New Zealand, China, Singapore
Incidence of Cancer in Brazil by the         and Hong Kong. Icon’s patients, partners
Brazilian National Cancer Institute (INCA)   and 3,000 team members wrote their
at a dedicated event in Rio de Janeiro.      ‘I Am and I Will’ pledges on the paper
                                             butterflies as a powerful sign of hope and
                                             to symbolise their commitment to easing
                                             the cancer burden. The team at Icon
                                             Group also led the lighting of more than
                                             30 landmarks across Australia and in
                                             New Zealand’s major cities of Auckland,
                                             Christchurch and Wellington for the very
                                             first time.
World Cancer Day                                                                                                                   2020 Impact Report   28

Partners with a vision
Roche                                         “We all know that the incredible         Sanofi
                                              advances in personalised healthcare
Roche’s team provided a truly inspiring                                                Coinciding with World Cancer Day,
                                              in cancer are meaningless unless
response to World Cancer Day this year.                                                Sanofi celebrated the launch of When
                                              they reach those who need them.
The initiative came from individuals and                                               Cancer Grows Old™ – a multi-year
                                              Improving access to cancer
teams on the ground who were excited                                                   initiative seeking to address the unique
                                              treatment is at the heart of what
about marking this important day. Many                                                 needs and challenges faced by older
                                              we do – no matter where we are in
of Roche’s team members flagged ‘I                                                     people living with cancer and their
                                              Roche – and the more we can speak
Am and I Will’ on their social media                                                   families. The launch included a social
                                              up and keep this central to public
accounts; in Nigeria, country manager,                                                 media campaign, a series of video
                                              consciousness the better.
Ladi Hameed took World Cancer Day as                                                   interviews with patients and advocates,
an opportunity to highlight the national      Let’s keep working together to make      including UICC’s CEO, Dr Cary Adams,
cancer burden in the local media; and the     sure more people have access to the      as well as the announcement of a global
managing director of Roche Diagnostics        right treatment at the right time – no   study to define the global policy gaps in
UK and Ireland, Geoff Twist, focused on       matter where they are…”                  cancer and ageing in collaboration with
personalised medicine and the promise                                                  The Economist Intelligence Unit.
and potential that it holds to better treat   Michael Oberreiter
cancer patients.                              Head of Global Access
                                              Roche
World Cancer Day                                     2020 Impact Report   29

Experiencing World Cancer Day live

In a first for World Cancer Day, thousands of
supporters tuned in to watch some of the events
taking place around the world through a series of
Facebook Live broadcasts.

The livestream started in Brisbane and
broadcasted from different cities throughout the
day, including in Sydney, Jerudong, Lahore, Tokyo,
Lyon, Bangalore, Beirut, Cape Town, Abuja, Bonn,
Inverness, Mexico City, Toronto and Jacksonville
before ending the day in Geneva.

              Experience the live broadcasts
World Cancer Day                                                2020 Impact Report   30

Giving people a voice
on World Cancer Day
To mark the 20th anniversary of World Cancer Day, UICC
commissioned an international survey of over 15,000 people
in 20 countries to better understand what people think,
believe and feel about cancer.

The report, International Public Opinion Survey on Cancer
2020, digs deeply into people’s concerns about cancer,
their perceptions on risk factors, their behaviour as well as
expectations of their governments.

   “Examining this diversity of views and voices will help
   enable us to truly understand where we have been
   and where we must go. We hope that this report will
   inspire action and enable critically needed change.”

   Dr Cary Adams
   CEO, UICC

        Download the full report
World Cancer Day                                 2020 Impact Report   31

20 Leaders: 1 Question

This past World Cancer Day we asked more
than 20 prominent leaders around the world
one question:

“What is the bravest thing
we can do about cancer?”
In the 20 days that led up to the 20th
anniversary of World Cancer Day, we heard
powerful responses from big and bold minds
including health ministers, oncologists, CEOs,
presidents and political leaders.

        Watch on
        youtube.com/worldcancerday_official
World Cancer Day                                                                                             2020 Impact Report   32

A celebration
                   A World Cancer Day evening event hosted         The evening brought into sharp focus the
                   by UICC gathered together some of the           serious need to address the inequities in

of partnership
                   best minds in global cancer control to          cancer, including the inequities faced by
                   celebrate the release of three agenda-setting   lower income countries and among the most

and progress
                   publications from UICC, the World Health        socioeconomically disadvantaged groups.
                   Organization and the International Agency
                   for Research on Cancer.                         Image: Dr Ren Minghui, Assistant Director-General, Division
                                                                   for Universal Health Coverage/Communicable and NCDs
                                                                   from the World Health Organization speaks at UICC's
                                                                   World Cancer Day event in Geneva.
World Cancer Day                                  2020 Impact Report     33

World Cancer Day continued
into the evening with landmarks,
buildings, bridges, towers and
monuments lighting up in orange
and blue. In total, 85 landmarks
in 52 cities took part to show
their support.

                                   CN Tower, Toronto Canada light up
                                   for World Cancer Day thanks to the
                                   Canadian Partnership Against Cancer
World Cancer Day                                                                                                                                                                2020 Impact Report      34

Lighting up the world
Adelaide Convention Centre,        The Big Banana, Coffs               Arena do Grêmio Stadium,         The Housing Bank, Amman,        Our Tampines Hub, Singapore
Australia                          Harbour, Australia                  Porto Alegre, Brazil             Jordan
                                                                                                                                        Suntec City, Singapore
Ballarat Town Hall, Ballarat,      Geelong Palm Trees, Geelong,        Beira Rio Stadium, Porto         Wadi Abdoun Bridge, Amann,
                                                                                                                                        The Fullerton Hotel, Singapore
Australia                          Australia                           Alegre, Brazil                   Jordan
                                                                                                                                        Victoria Theatre and Concert
Eureka Park, Ballarat, Australia   AAMI Park, Melbourne,               Maracana Stadium, Rio de         Al-Khazneh (the Treasury),
                                                                                                                                        Hall, Singapore
                                   Australia                           Janeiro, Brazil                  Petra, Jordan
Fountain on Lake Wendouree,
                                                                                                                                        City of Arts and Sciences
Ballarat, Australia                Melbourne Star Obervation           O Cruzeiro, São Joao do Piaui,   Bayterek Tower, Nur-Sultan,
                                                                                                                                        Complex, Valencia, Spain
                                   Wheel, Melbourne, Australia         Brazil                           Kazakhstan
Brisbane City Hall, Australia
                                                                                                                                        Jet d’eau, Geneva, Switzerland
                                   Elizabeth Quay, Perth,              Estaiada Bridge, Teresina,       DUN’s (Dewan Undangan)
Reddacliff Place, Brisbane,
                                   Australia                           Brazil                           Building, Kuching, Malaysia     Globe and Kaknastornet,
Australia
                                                                                                                                        Stockholm, Sweden
                                   Perth Concert Hall, Perth,          Calgary Tower, Canada            Menara Kuala Lumpur Tower,
Sandgate Town Hall, Brisbane,
                                   Australia                                                            Malaysia                        Galata Tower, Istanbul, Turkey
Australia                                                              Confederation Building,
                                   The Bell Tower, Perth, Australia    Newfoundland and Labrador,       Christchurch Airport Terminal   Yavuz Sultan Selim Bridge,
Story Bridge, Brisbane,
                                                                       Canada                           & Airways Tower, New Zealand    Istanbul, Turkey
Australia                          Luna Park, Sydney, Australia
                                                                       Halifax City Hall, Canada        Carter Foutain in Wellington    Maggie’s Highlands Centre,
The Wheel of Brisbane,             Manly Town Hall, Sydney,
                                                                                                        Harbour, New Zealand            Inverness, United Kingdom
Australia                          Australia                           High Level Bridge, Edmonton,
                                                                       Canada                           Trees at Oriental Bay,          Spinnaker Tower, Portsmouth,
Victoria Bridge, Brisbane,         Mitchell Building, State Library
                                                                                                        Wellington, New Zealand         United Kingdom
Australia                          of NSW, Sydney, Australia           Niagara Falls, Canada
                                                                                                        Eden Park Stadium, Auckland,    St George's Hall, Liverpool,
Kings Avenue Overpass,             Sydney Town Hall, Australia         RCMP Heritage Centre,
                                                                                                        New Zealand                     United Kingdom
Canberra, Australia                                                    Regina, Canada
                                   Elizabeth Mall & Slamanca
                                                                                                        Qatar Petroleum Tower, Doha,    The Southampton Guildhall,
National Portrait Gallery,         Square, Hobart, Australia           Sails of Light, Vancouver,
                                                                                                        Qatar                           Southampton, United Kingdom
Canberra, Australia                                                    Canada
                                   Launceston Town Hall,
                                                                                                        Dakar Airport, Dakar, Senegal   BT Tower, London, United
Old Parliament House,              Launceston, Australia               Town Hall, Evian, France
                                                                                                                                        Kingdom
Canberra, Australia                                                                                     Khoo Teck Puat Hospital,
                                   Ministry of Health, Brasília,       Incity Tower, Lyon, France
                                                                                                        Singapore                       Tower 42, London, United
Royal Australian Mint,             Brazil
                                                                       TV tower, Tbilisi, Georgia                                       Kingdom
Canberra, Australia                                                                                     Marina Square, Singapore
                                   National Congress, Brasília,
                                                                       Azadi Tower, Tehran, Iran                                        City Hall, Boston, United States
Telstra Tower, Canberra,           Brazil                                                               National Gallery, Singapore
Australia                                                              Sana Shopping Center, Tehran,                                    Peco Crown, Philadelphia,
                                   Planalto Palace, Brasília, Brazil                                    Ocean Financial Centre,
                                                                       Iran                                                             United States
Munro Martin Parklands,                                                                                 Singapore
                                   Stone Cathedral, Canela,
Cairns, Australia                                                      Caretta Shiodome, Tokyo,
                                   Brazil                                                               ON Orchard, Singapore
                                                                       Japan                                                                                               Caretta Shiodome Lights
                                                                                                                                                                           up for World Cancer Day in
                                                                                                                                                                           Tokyo thanks to UICC Japan
World Cancer Day                    2020 Impact Report   35

Governments
show their
support
Governments around the world
demonstrated their leadership and
commitment to reducing the global
cancer burden.

For more details, read
the Governments in
Action World Cancer
Day 2020 Report.
World Cancer Day                                            2020 Impact Report   36

Making news around the world
World Cancer Day offers a unique opportunity to draw global
media attention and drive public dialogue on the key challenges
in cancer. This year, the lead news story for World Cancer Day
shone a spotlight on the inequities faced by socioeconomically
disadvantaged groups – one of the starkest findings coming out
of UICC’s International Public Opinion Survey on Cancer.

In 2020, World Cancer Day was covered by hundreds of leading
media outlets, achieving close to 15,000 press articles.
World Cancer Day                                                                                                                                                                                                                                                                                                   2020 Impact Report                               37

What the press is saying
 Asia                                    Africa                                   Asia & Middle East                                  Oceania                               United States                        Europe                                                                                               World Cancer Day, dalla terapia alla
                                                                                                                                                                                                                                                                   New decade, new opportunities?                     diagnosi ancora troppe differenze regionali

                                                                                                                                      World Cancer Day: influential                                                                                                                                                   Cervical cancer jab should be compulsory in
  World Cancer Day observed in                                                                                                                                               The Endless War - The               TAKE ACTION World Cancer Day 2020 -               Istituto Marangoni per la Giornata mondiale
                                         World Cancer Day: Obaseki Calls for      Over 8,000 cancer cases recorded in Jordan          figures from around the world                                                                                                                                                   every country, says Princess Dina of Jordan
  Lalitpur, Nepal                                                                                                                                                            One Against Cancer                  theme and quotes for this year                    contro il cancro 2020
                                         Collaboration against Scourge            in January-September period of 2019                 tweet messages of support

                                                                                                                                                                                                                 World Cancer Day: Urgent action                   Giornata mondiale contro il cancro: aumento
                                                                                                                                                                             Millions Still At Risk Of Cancer,   needed to improve early detection                 della sopravvivenza a 5 anni dalla diagnosi        What is World Cancer Day and what’s this
                                                                                                                                      More affordable and accessible         Here’s What We Need To Do
                                                                                  World Cancer Day: national plans to improve                                                                                                                                                                                         year’s theme?
                                                                                                                                      cancer treatment needed,
                                                                                  patients’ lives
                                                                                                                                      reveals international survey
                                         Merck Foundation marks World Cancer
                                         Day through its Merck Cancer Access
  To fight cancer, we start by           Program
  raising awareness
                                                                                                                                                                             World Cancer Day 2020: Survey       Major disparaties in public awareness of cancer
                                                                                                                                                                             Shows Unacceptable Cancer
                                                                                                                                                                                                                                                                   World Cancer Day: Here’s how perceptions
                                                                                                                                      Dia Mundial contra el Cancer:          Awareness Divide                                                                                                                         Hoy es el dia mundial contra el cancer
                                                                                  Tranformation of Qatar’s cancer services                                                                                                                                         about the disease differ around the world
                                                                                  results in advanced care                            el teson de padres y madres
                                                                                                                                      para que se investigue mas
                                         Cancer: new report shows huge gap on
                                         awareness between higher and lower
                                         socio-economic groups
  Hari Kanker Sedunia 2020:                                                                                                                                                  People with Disabilities
  Setiap Orang Bisa Mencegah                                                                                                                                                 Get Cancer, Too                     World Cancer Day: EU to launch new plan
                                                                                                                                                                                                                 to fight cancer                                                                                      Dia Mundial contra el Cancer: el
                                                                                                                                                                                                                                                                   ESMO reaffirms commitment to education as key      teson de padres y madres para que se
                                                                                                                                                                                                                                                                   lever to make cancer prevention effective          investigue mas
                                                                                                                                      Global survey highlights actions
                                                                                                                                      Australians want on cancer
                                                                                                                                                                             World Cancer Day 04.02.20202
                                                                                                                                                                             “I am and I will”
  Seek doctors instead of alternative
                                         5 ways you can change your diet to
  treatments, health minister advises                                                                                                                                                                            Istuto Marangoni, UICC Join Forces
                                         lower your cancer risk - today
  cancer patients                                                                                                                                                                                                Against Cancer

                                                                                                                                                                                                                                                                                                                      World Cancer Day: Gary Burgess
                                                                                                                                                                             On World Cancer Day, A Call                                                                                                              shares his story
                                                                                                                                       Report Says Australians Don’t Know
                                                                                                                                       the Biggest Cancer Risk Factors       For United Action In Africa
                                                                                                                                                                                                                                                                   Journée mondiale contre le cancer : Un simple
  Hugill & Ip Solicitor tham gia Chiến                                                                                                                                                                                                                             test sanguin pour évaluer la radiosensibilité
  dịch #IAmAndIWill hỗ trợ Quỹ                                                                                                                                                                                   4 de febrero: Día Mundial contra el Cáncer        des patients
                                         Kenya: Cancer - New Report Shows Huge     Petra’s Al Khazneh lit blue to mark World
  Nghiên cứu ung thư châu Á              Gap on Awareness Between Higher and       Cancer Day
                                         Lower Socio- Economic Groups                                                                                                                                                                                                                                                 World Cancer Day: New study into
                                                                                                                                       World Cancer Day: The most            msnNOW: World Cancer Day
                                                                                                                                                                                                                                                                                                                      hard-to-treat cancers
                                                                                                                                       common types of cancer                marks 20th anniversary
                                                                                                                                       in Victoria                                                               Journée mondiale contre le cancer : les           World Cancer Day: Six most common
  Sejarah World Cancer Day atau                                                                                                                                                                                  traitements progressent et la maladie se          cancers for women and the symptoms
  Hari Kanker Sedunia, dan 6                                                                                                                                                                                     guérit mieux                                      to look out for
  Penyakit Mematikan

                                         First Lady launches cervical cancer       Cancer Day observed across country
                                         advocacy guide                            to raise awareness

                                         Take action against cancer: First Lady

                                                                                    Qatar Airways official airline sponsor of union
                                                                                    for cancer control

  What you need to know about
  World Cancer Day
                                         Canada

 Latin America                                                                      Labaid observes World Cancer Day. Cancer
                                                                                    awareness day emphasizes early detection to
                                                                                    control deaths
                                          Cancers au Canada: plus de
                                          200 000 nouveaux cas et 80
                                          000 deces tous le ans

  Dia Mudial Contra el Cancer: La
  importancia de crear conciencia en
  la comunidad                            Cervical cancer could be
                                          eliminated in Canada in just
                                          20 years, studies find

  Los cinco tipos de cancer mas
  comunes y mas mortales del mundo

  Cuba joins activities for
  World Cancer day
World Cancer Day   2020 Impact Report   38

Influential
voices
for World
Cancer Day
World Cancer Day                    2020 Impact Report   39

We are all heroes
We saw heroes everywhere
this World Cancer Day: using
their voice to raise awareness,
offering comfort and support,
standing up for what they believe
in and taking action towards a
better, healthier world.
World Cancer Day                                                          2020 Impact Report   40

                   Heroes for Progress
                   To celebrate the hero in all of us and our everyday choices and
                   actions to reduce the impact of cancer, UICC teamed up with the
                   Marangoni Institute to challenge their students to create an original
                   t-shirt design inspired by the idea of “Heroes for Progress”.

                   The winning design by Aimone Pitecco was chosen by a prestigious
                   line-up of experts, including Bianca Balti, Top model and fashion
                   creative director, Emanuele Farneti, Editor in Chief, Vogue Italia,
                   Malcom McInnes, Academic Chief Officer, Istituto Marangoni
                   and H.R.H. Princess Dina Mired, President, Union for International
                   Cancer Control.

                      “This competition brings together the challenge of cancer
                      with the creativity of some of the best up-and-coming
                      designers to deliver a powerful message that each one
                      of us has a role to play in combatting one of the world’s
                      biggest killer. It is more important than ever that young
                      people speak up and use their platform to highlight the
                      importance of working together towards a healthier and
                      brighter future for generations to come.”

                      H.R.H. Princess Dina Mired
                      UICC President
World Cancer Day                  2020 Impact Report   41

Brilliant thinkers for progress
this World Cancer Day.
World Cancer Day          2020 Impact Report   42

UICC Japan celebrates World
Cancer Day with partners.
Credit: UICC Japan
World Cancer Day                                                                          2020 Impact Report   43

World Cancer Day
2020 Advisory Group

The World Cancer Day Advisory
                                 Lori Agin Cooper                     Runcie Chikeruba
                                 American Cancer Society              Project PINK BLUE

Group is made up of a number     Tegan Brown
                                 Cancer Council Australia
                                                                      Dr Hadi Mohamad Abu Rasheed
                                                                      Qatar Cancer Society

of health and communications     Lucy Balona
                                 Cancer Association of South Africa
                                                                      Celia Au
                                                                      Singapore Cancer Society

experts whose input, feedback,   Tingting Xu                          Kirill Kirgizov
                                 China Anti-Cancer Association        The National Society of Pediatric
insight and support helps to     Dinesh Madhavan
                                                                      Hematologists and Oncologists

                                 HCG Hospital                         Selin Potel
ensure World Cancer Day          Emmanuel Collin
                                                                      Turkish Association for
                                                                      Cancer Research & Control

continues to be an inclusive     Institut National du Cancer

                                 Patricia Pinto
and meaningful platform for      & Cristiana Fonseca
                                 Liga Portuguesa Contra o Cancro

everyone, everywhere.            Leidys Marquez-Gigi
                                 MAKNA

                                 Rachel Darwin
                                 National Comprehensive
                                 Cancer Network
World Cancer Day                                             2020 Impact Report   44

                   Keep spreading the word

                     We know the work doesn’t stop
                    after the 4th of February. Keep the
                   momentum going and get ready for
                   the final year of the ‘I Am and I Will’
                            campaign in 2021.
World Cancer Day   2020 Impact Report   45

Words for
World
Cancer
Day
World Cancer Day                                                                   2020 Impact Report   46

Thank you
Thank you to the thousands and             Thank you to our World Cancer Day official
thousands of supporters whose actions      partners who support and believe in the power
                                           of this campaign.
of standing up and speaking out made
a powerful difference. As well as to our   Visionary partners

UICC members and the international
cancer community whose work on World
Cancer Day and every day moves us all
towards a future where millions of lives
are saved from cancer.

Together, we showed that World Cancer      Champion partners

Day can be the catalyst for worthwhile
and lasting change.
For more information and the latest
news, sign up to our newsletter at
worldcancerday.org

Have questions? Email us at
hello@worldcancerday.org

World Cancer Day is an initiative of the
Union for International Cancer Control.
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