2020 MEDIA KIT - Direct Selling News
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2020 MEDIA KIT
DIRECT SELLING NEWS / 2020 MEDIA KIT
A CREDIBLE
SOURCE
& T R U ST E D
PA RT N E R.
D IRECT SELLING NEWS
(DSN) is the oldest
and most respected publication
devoted exclusively to serving
executives and decision‑makers
of direct selling and network
marketing companies. We believe
deeply in the entrepreneurial
opportunities direct selling offers
to millions of people from all
walks of life, and we strive to
serve as a professional voice in
support of that mission.
2
DIRECT SELLING NEWS / 2020 MEDIA KIT
DSN READERS
TA K E AC T I O N
53%
IMPLEMENTED A NE W IDE A
IN THEIR COMPANY
R E A D E R S 27%
IMPLEMENTED A NE W IDE A
FOR PERSONAL/CAREER
DE VELOPMENT
68%
USED DSN AS A RESOURCE
WHEN LOOK ING FOR A
SUPPLIER
98%
SHARED AN ARTICLE
WITH A COLLE AGUE
SOURCE: 2018 SUBSCRIBER SURVE Y
3
“
DIRECT SELLING NEWS / 2020 MEDIA KIT
Direct Selling News,
DSN READERS ARE ON for us, is something
A MISSION that keeps us
Like all executives and corporate
updated on regulation,
leaders, DSN readers are on a
quest to grow their companies on breakthrough
and drive success for their
brands. Because they have
opportunities, on
embraced this unique channel of things people are doing
distribution we call direct selling,
they’ve also made it their lifework
differently. It’s kind of
to touch hundreds, thousands like your daily devotional
and even millions of lives with an
opportunity to embark on a direct
for how to build a better
selling journey of their own. business.
We are proud to serve this unique community by providing research, insights
and analysis to help busy executives drive their businesses forward. In our
recent subscriber survey, 65 percent reported spending 30 minutes or more David Vanderveen
VICE PRESIDENT /
reading DSN each month and more than half said they keep each copy on hand GENER AL MANAGER
X S E N E R G Y, A M W AY
for six months or more.
4
DIRECT SELLING NEWS / 2020 MEDIA KIT
P OW E R O F
DIRECT SELLING
The companies that do business in
this space include promising young
O P P O R T U N I T Y startups, established household brands
and everything in between. They tap
the power of large, independent and
entrepreneurially-minded sales forces to
bring innovative products and services
to the mass consumer market. In doing
so, they provide a unique opportunity
for individuals to join the YouEconomy,
pursuing an income on their own terms
as part of a life of their own design.
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DIRECT SELLING NEWS / 2020 MEDIA KIT
W H AT W E C A N D O F O R YO U
We believe in the value that supplier companies bring to the channel.
Throughout our history, Direct Selling News has promoted the business
benefits of building partnerships between direct selling organizations and
supplier companies. Advertising with DSN is the most effective way for supplier
companies to build name and brand recognition within the channel, and we are
“
We’ve been partners
with DSN for the past
fifteen years because
proud to have several advertisers who have been with us since day one.
they are a premier
WHEN YOU ADVERTISE IN DIRECT SELLING NEWS, YOU GET: resource for the direct
n Visibility to decision-makers in hundreds of direct selling companies leading
selling industry and
to further business opportunities.
n Association with positive, relevant content that enhances trust—the
we know our ads will
foundation of all successful relationships. be seen by the right
n Opportunity to align your brand as a trusted partner rather than simply
people.
another supplier.
Kajsia McCoy
MARKE TING MANAGER
INFOTR A X SYSTEMS
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DIRECT SELLING NEWS / 2020 MEDIA KIT
OPPORTUNITIES
We offer several print and digital advertising options so that you can position your company
for maximum exposure to decision-makers in the industry.
PRINT D I G I TA L
PRINT ADS – Direct Selling News monthly print WEBSITE ADS – We offer web ads in a variety of
edition offers quarter to full-page ad sizes as well sizes and text line ads on directsellingnews.com.
as spreads. Our website receives more than 1.5 million page
views per year.
SUPPLIER GUIDE – Each issue includes a
removable insert that focuses on a specific NEWSLETTER ADS – Newsletters are sent to our
category of business. When you participate, you subscribers on a weekly and monthly basis with
receive a 2-page spread to tell why you’re the best ad position opportunities in each.
at what you do. See rate card for industry specific
SPONSORED CONTENT – Maximize exposure with
monthly calendar.
our audience by promoting your story and articles
SPECIALTY PRINT – You may also go solo with a in our “promoted content” section of our website.
2- or 4-page advertorial insert, or have your piece
ride along with the magazine as a poly-bag insert.
SPONSORSHIPS – Our Signature Sponsorships, P R I N T + D I G I TA L
such as “Best Places to Work in Direct Selling,”
VENDOR DIRECTORY – Each issue includes a
provide suppliers incredible, category-
directory that serves as a quick resource guide,
exclusive exposure in programs celebrating the
executives can use to find prospective suppliers.
achievements of companies and people in the
This directory is also online.
direct selling channel. These supplemental pieces
are free-standing inserts that ride along with
the magazine. Logo recognition is prominently
displayed on the front cover and ad opportunities
are included within the pages of the supplement.
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DIRECT SELLING NEWS / 2020 MEDIA KIT
READERSHIP DEMOGRAPHIC 43%
OF R E A DE R S HOL D
OW NER /
With an impressive executive audience, Direct Selling News subscribers are the top decision makers E X ECU TI V E/
C-LE V EL P O SI T IONS
in the industry with 43 percent owners and C-Level executives in their companies with another { DSN RE ADERS
IN T HE IR C OMPA N Y.
21.5 percent in senior management roles. BY AGE }
7% 21-29
14% 30-39
25% 40-49
32% 50-59
22% 60+
28.5%
OF R E A DE R S HOL D
MIDDLE
M A N AGEMENT
21.5%
P O SI T IONS .
OF R E A DE R S HOL D
SENIOR 57%
MALE
M A N AGEMENT
P O SI T IONS .
43%
FEMALE
{ DSN RE ADERS BY POSITION }
43% Owner/E xecutive/C-Level
21.5% Senior Management
28.5% Middle Management
3.5% Entr y Level
3.5% Distributor
SOURCE: 2018
SUBSCRIBER SURVE Y
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DIRECT SELLING NEWS / 2020 MEDIA KIT
WEBSITE/ O N L I N E AC T I V I T Y
SUBSCRIPTION VIE WS
1,725,065
DATA
UNIQUE PAGE VIE WS
Our 6,000 monthly magazine 1,420,170
subscribers request and pay for the
subscription on an annual basis.
Direct Selling News is the only high- N E WS L E T T E R
S U B S C R I B E R B AS E
end trade magazine in the direct
TOTAL SUBSCRIBERS
selling industry, delivering industry
WEEKLY
news with business trends, leadership { current industry news }
practices and cover stories about
12,069
company success and insight. TOTAL SUBSCRIBERS
MONTHLY
The more than 1.7 million internet { new print issue /
showcasing issue articles }
viewers are not only comprised of 10,945
company professionals, but the
LIST AVER AGE
distributors who represent these
17% open rate
companies. They are an attractive
2.9% click rate
audience of independent business
owners that read and share news
and stories about the companies PRINT
S U B S C R I B E R B AS E
that they represent.
6,000 magazines
mailed monthly
I N F O R M AT I O N B A S E D O N D S N
2 0 1 8 Y E A R AV E R A G E
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DIRECT SELLING NEWS / 2020 MEDIA KIT
100 COMPANIES
21 COUNTRIES
$76 BILLION IN NE T
SALES COMBINED
G LO B A L L E A D E R S H I P
The Direct Selling News Global 100 is the most prestigious ranking for direct
1 OUTSTANDING
COMMUNIT Y
selling companies in the world. Each year, we devote our June edition to
celebrating the achievements of the companies on the list. Packed with data
and stories of success, this issue is one of our best‑read of the year.
S O U R C E : 2 0 1 9 G L O B A L 1 0 0 R A N K I N G D ATA
10DIRECT SELLING NEWS / 2020 MEDIA KIT D I G I TA L
AD TYPE DIMENSIONS RATE
DIRECT SELLING NEWS WEB HALF PAGE 300 x 600 $30 CPM
WEB SUPER LEADERBOARD 970 X 90 $25 CPM
2 020 R AT E C A R D WEB LEADERBOARD 728 x 90 $20 CPM
W
WEB RECTANGLE 300 x 250 $20 CPM
E CAN provide a custom, integrated advertising package that meets
WEB TEXT LINES 100 Characters $10 CPM
your budget. To get started, email advertising@directsellingnews.com E-NEWSLETTER (monthly) 564 x 69 $750
or call 972-402-5133. E-NEWSLETTER (weekly) 564 x 69 $600 / $400 / $300
SPONSORED CONTENT (article) for 1 MONTH $1,100
NOTE: Creative for digital can include gif/jpg/png.
PRINT
SPACE UNIT OPEN 3X 6X 12X NON BLEED TRIM DIMENSION BLEED DIMENSION S P E C I A LT Y
RATE (W"xH") (W"xH") (W"xH")
VENDOR $3,000 /
DIRECTORY 12 months
BACK COVER $7,500 $6,800 $6,000 $5,300 7.5 x 10 8.125 x 10.625 8.375 x 10.875
ADVERTORIAL $3,800
INSERT (2-pg.)
PREMIUM (2-page spread) $6,900 $6,200 $5,500 $4,800 15.625 x 10 16.25 x 10.625 16.5 x 10.875
ADVERTORIAL $5,000
INSERT (4-pg.)
INSIDE FRONT COVER $5,100 $4,600 $4,100 $3,600 7.5 x 10 8.125 x 10.625 8.375 x 10.875 POLY-BAG $6,500
INSERT
INSIDE BACK COVER $4,300 $3,900 $3,400 $3,000 7.5 x 10 8.125 x 10.625 8.375 x 10.875 SIGNATURE $7,500
SPONSORSHIP
PREMIUM PAGE AD $4,300 $3,900 $3,400 $3,000 7.5 x 10 8.125 x 10.625 8.375 x 10.875
SUPPLIER GUIDE
FULL PAGE SUPER SIZED $3,900 $3,500 $3,100 $2,700 See Full Page + 1/3 See Full Page + 1/3 See Full Page + 1/3 M O N T H LY C A L E N D A R *
January / Branding, Printing & Packaging
FULL PAGE $3,300 $3,000 $2,600 $2,300 7.5 x 10 8.125 x 10.625 8.375 x 10.875 February / Legal & Tax
March / Manufacturing & Ingredient
1/2 PAGE HORIZONTAL $1,900 $1,700 $1,500 $1,300 7.5 x 5 N/A N/A April / Commission Payments Services
May / Software & Technology Solutions
1/2 PAGE VERTICAL $1,900 $1,700 $1,500 $1,300 3.375 x 10 3.75 x 10.625 3.875 x 10.875 June / Destinations
July / Distribution, Fulfillment & Logistics
1/3 PAGE $1,400 $1,300 $1,200 $1,100 2.875 x 9.625 N/A N/A August / Credit Card & Payment Processing
September / Event Production
1/4 PAGE $1,100 $1,000 $900 $800 3.75 x 5 N/A N/A October / Incentives & Recognition
November / Apps & Social Media Services
SUPPLIER GUIDE (spread) $2,750 13.5 x 9 14.5 x 10 14.75 x 10.25 December / Meetings & Conferences
*
NOTE: Supply ad materials in PDF-X1a format. No spot colors, CMYK only. 300 dpi image size preferred. Keep live matter 3/16" (.1875") from trim edge. Subject to change
11
Include .125" bleed on all sides with crop marks outside the bleed.DIRECT SELLING NEWS / 2020 MEDIA KIT
DIRECT SELLING NEWS
2 020 I N S E R T I O N D E A D L I N E & C LO S I N G DAT E S
SPECIAL COVER STORY ISSUE 2020 INSERTION DEADLINE CLOSING DEADLINE (CREATIVE DUE)
JANUARY 12/2/19 12/9/19
FEBRUARY 12/20/19 1/8/20
MARCH 2/1/20 2/7/20
BEST PLACES TO WORK APRIL 2/28/20 3/6/20
MAY 4/1/20 4/8/20
GLOBAL 100 COMPANIES JUNE 5/1/20 5/8/20
JULY 6/1/20 6/8/20
BILLION DOLLAR MARKETS AUGUST 7/1/20 7/8/20
SEPTEMBER 7/31/20 8/7/20
OCTOBER 9/1/20 9/8/20
NOVEMBER 10/1/20 10/8/20
DECEMBER 10/31/20 11/6/20
12DIRECT SELLING NEWS / 2020 MEDIA KIT
POLICIES PROOFS: An authorized advertiser representative must As part of the consideration, and to induce Direct Selling
Direct Selling News (DSN) is a controlled circulation approve in writing and return a proof of any production work News to publish such advertisement, the advertiser and
publication distributed to approximately 6,000 network done by Direct Selling News before the ad can be printed. its agency, if there be one, each agrees to indemnify and
marketing and direct selling executives and industry save harmless Direct Selling News against all loss, liability,
insiders. SCHEDULES: Copy closing dates refer to deadlines for damage and expense of whatsoever nature arising out of
acceptable production materials. Any such materials copying, printing or publishing of such advertisement.
INSERTS: Do not send preprinted inserts to Direct Selling delivered to Direct Selling News requiring modification will
News. Contact DSN for pricing, shipping instructions and incur additional time to ensure proper review and finalization Direct Selling News will not be bound by any conditions
specifications. to meet the intended deadline. whatsoever appearing on order blanks or copy instructions
submitted by or on behalf of the advertiser when such
SHORT RATE AND REBATE: If more or fewer insertions LIABILITY: Production materials are accepted with the conditions conflict with any provisions contained in the
(or spaces) are used within one year than specified in the understanding that they will be printed at commercial Direct Selling News Rate Card or with its policies.
agreement, charges will be adjusted to correspond with magazine quality. Spot colors matched in process colors may
earned rates. vary significantly from PMS or other samples. Process color Direct Selling News reserves the right to add the word
materials printed in Direct Selling News may not match the “Advertisement” to any advertising which, in DSN’s opinion,
SPECIAL POSITION: Will be charged an additional 10%. If brightness, color or clarity of proofs made by other methods simulates editorial. DSN reserves the right to reject
special position is not purchased, ad placement will be or on other papers. Direct Selling News will not be liable for advertising which, in DSN’s sole judgment, it considers
rotated as determined by DSN’s needs. Orders specifying any claim resulting from its perceived failure to match a color objectionable or unsuitable. Contracts for advertising shall
positions, other than those known as designated positions, printed by another technique. be deemed to have been made in the County of Collin,
are accepted on a request basis only, subject to the right of Texas, and the laws of Texas shall apply to such contracts.
Direct Selling News to determine actual positions. Any dispute arising between any advertiser and Direct
Selling News as a result of the purchase and/or placement
C O P Y A N D C O N T R A C T R E G U L AT I O N S
TERMS: Terms of payment are net 30 and payments are due of advertising in Direct Selling News shall be adjudicated
All advertising reservations require a written or emailed
in U.S. currency. in a court of competent jurisdiction in the County of Collin,
insertion order.
Texas.
All orders are accepted subject to acts of God, such as
ISSUANCE AND CLOSING DATES: Direct Selling News is
PRODUCTION REQUIREMENTS fires, accidents or other occurrences beyond DSN’s control
published near the first week of every month. If client is
Direct Selling News is printed on a sheet-fed printer on (whether like or unlike any of those enumerated herein) which
under contract and artwork has not been submitted by
70-lb, glossy white paper ensuring commercial-grade quality. prevent Direct Selling News from partially or completely
closing date, DSN has the right to pick up client’s previous ad.
Advertising files must be submitted as a high-resolution, producing, publishing or distributing Direct Selling News. The
press-quality PDF. All color elements must be CMYK, and all advertiser and its agency, if there be one, each represents
images must be a minimum of 300 dpi and CMYK. that it is fully authorized and licensed to use:
(1) The names and/or portraits or pictures of persons, living
Ad must be set up for the correct size. Advertiser is
or dead, or things
responsible for preflighting files.
(2) Any trademarks, copyrighted or otherwise private
OTHER MATERIALS: The Direct Selling News art department, material
and authorized outside resources, may modify or create
(3) Any testimonials contained in any advertisement
production materials for advertisers. Other design or
submitted by or on behalf of the advertiser and published in
production work is billable at commercial rates with a
Direct Selling News, and that such advertisement is neither
minimum charge of $50.
libelous, an invasion of privacy or in any way unlawful to any
third party.
13For advertising information, please contact:
M E L I N D A B O G O S L AV S K Y
(972) 402-5133
mbogoslavsky@directsellingnews.comYou can also read
