2021 Hannover - Heise Medien
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Hannover
18 June, 2021
C a r d
Rate
2021
maker-faire.dey o n e
ever
thinks.
we
The format for innovation &
make.
maker culture
Present your company
at the Maker Faire and
provide access to the
movers and shakers of
tomorrow.3
MAKER FAIRE DIGITAL EDITION 2021
DEAR SPONSORS AND EXHIBITORS,
Maker Faire Hannover and Maker Faire Berlin are the event highlights of the maker scene. The cancellations of last year are
sad, But we are already looking forward to the day we get together again - live. Until then we do not want to wait and that‘s
why we thought about how the Maker Faire Hannover can be set up in a really great environment.
The Online Edition offers you as a sponsor and exhibitor to reach new target groups. Participation in the event becomes
easier. There are no costs for visitors and also for you as an exhibitor, for example for travel and accommodation.
What remains important for us:
We will digitally offer you the usual creative environment of a Maker Faire this year, so that you can reach your target
group in the best possible way in 2021.4
KEY DATA SHORT PROFILE
Organizer
Maker Media GmbH is a subsidiary of Heise Medien and part of the Heise publishing group. The German Maker Media and
Maker Media Inc. from California work closely together. The event is presented by Make Magazine.
Format
Maker Faire 2021 is a digital trade show/festival/scene meeting for the Maker scene.
This year‘s Maker Faire consists of three components.
• In a virtual exhibition area, Makers and companies introduce themselves and answer participants‘ questions
about their projects and products in live video chats.
• In a knowledge hub, Makers and experts discuss current DIY developments, innovations and sustainable
engagement in the Maker movement.
• In an entertainment show, Makers will inspire participants live with spectacular experiments, knowledge tricks and
creative ideas.
Target group
Creatives, inventors, tinkerers, creators, makers – MAKER
Date: June 18 - online
Ticket rate: free for visitors5
ENTHUSIASM: CORE OF THE MAKER FAIRE
OUR DISTINCTIVE FEATURES:
The Maker Faire creates space/visibility and is a platform, an access.
Our enthusiasm for the new, the next, the changing.
The enthusiasm to tinker, think, make and show today.
The enthusiasm for their own products and innovations.
It professionalizes the individual and values the maker/the „imperfect“.
Our enthusiasm for individual and innovative ideas combined with our expertise give us the opportunity to celebrate innovation
and individualism on a professional level.
It is special and unique (exclusive) in its offer and inviting, participative in its way. It connects people through
inspiration and ideas.
Our enthusiasm is for doing. This makes us authentic and gives us the opportunity to bundle enthusiasm and give it an exclusive
framework. Our enthusiasm connects people (doers, entrepreneurs, product managers, sales people, HR people, visitors).6
WHY SHOULD YOU EXHIBIT?
ss Image
Progre
The interdisciplinary work experienced at a Maker Faire in a creative environment The charisma of the Maker Faire and its implied values can be authentically and
can help answer your internal questions in your own innovation process. individually transferred to your brand.
Come to Maker Faire Hannover as an exhibitor and become part of a unique
At the Maker Faire, you can find STEM talent that you could recruit for your own community.
home.
The Maker Faire stands for new, surprising and unknown solutions and ideas.
Get inspired and expand your network to drive your company‘s progress and With your brand presence you make a statement for your own understanding of
allow innovation to emerge. innovation and individuality.
li tiy
Access Visibi
The presentation of your brand within the Maker Faire generates high visibility in
The Maker Faire offers authentic target group access at eye level. You get access
an emotional environment (spirit).
to the makers of tomorrow: to creative people and their visions.
Your presence at the Maker Faire symbolizes your own drive, your conviction for
The Maker Faire is the place for the unconventional and also the imperfect. It
and belief in your product. Your brand joins those of the inventors and tinkerers,
lives from change and from the drive of each individual. This makes it a trusting
free thinkers and makers present. You draw level and your enthusiasm and
place. Let yourself in on this trust. With us you will not become an exhibitor, with
passion connects your product with the spirit of the event and the attitude
us you have the opportunity to become part of an idea. Share the idea of the
towards life of the target group. You transform visibility into acceptance by the
Maker Faire with your employees and share the ideas of your brand with the
target group and this acceptance turns into appreciation for your brand.
people on site.
Media
Maker Faire is a licensed brand of Maker Media, a subsidiary of Heise Medien. It is Range
placed cross-medially with a wide reach and in line with the target group. The Maker Faire has a high media and emotional reach, far beyond the already
defined target groups.
The media with the highest reach include heise online with 8.47 million UU* and
the tech-savvy print titles such as the Heise flagship c‘t, which together with The Maker Faire reaches significantly more people than the visitors in
Make reach just under one million readers**. attendance. It fascinates and tells stories. It is this enthusiasm that turns visitors
* AGOF daily digital facts , Oct 2020 (df)
into ambassadors. Thus, the impressions multiply and are transported far
** with booking of one issue each in the title combination c‘t, Mac&i, iX and Make (AWA2020, IVW III/20) beyond the original target group.7
WHAT AREAS ARE THERE AT THE MAKER FAIRE?
Assistive Technology
Cosplay
Craft
3D Printing/Laser Cutter Smart City / Smart Home Music
Science & Research Wearables
Coding
Electronics Virtual Reality
Model making Rapid Prototyping
Upcyling
LEGO
Augmented Reality Quadrocopter
Crafting/Handwork
Biohacking Arduino, Calliope,
Hardware Hacking
Raspberry Pi & Co.
Robots Internet of Things Sustainability
AI / Machine Learning Steampunk Mobility8
VIRTUAL TRADE FAIR BOOTH (limited to 10 booths)
• Listing in the exhibitor directory
• 30 sec. introductory video about person and project
• 1-2 project/product photos and/or one-page PDF with project description
• Short welcome text for brief introduction
• Live video chat function with interested participants (booth visitors)
• Possibility to actively address participants who have clicked the „disoriented“ button
• 1:1 conversations can be held at the booth and leads can be generated.
Rate: free of charge
10 booths will be selected after an
application procedure.
Apply here:
www.maker-faire.de/aussteller9
SPONSOR PACKAGE KNOWLEDGE HUB
Includes all services listed in the virtual booth (without application) plus:
• One of max. 20 theme tables as a place for networking or presenting a product for up to 250 participants.
• Banner on maker-faire.de before the event - 8 weeks run time
• Presentation in the newsletter in the exemplary category „Which companies are participating? Companies introduce
themselves“
• Social media post, marked as advertisement
Prominent inclusion in the program
• Presentation on the main stage - having content coordinated with us
• Commercial during the break
• Personal acknowledgement by the moderator
– SOLD OUT –
Insert in the Welcome Bag
• Personal acknowledgement by the moderator
• Your logo in our own ads to promote the event
• Your logo with link in newsletters and mailings to promote the event.
Rate: 7,500 €10
SPONSOR PACKAGE ENTERTAINMAENT
Includes all services listed in the virtual booth (without application) plus:
• One of max. 20 theme tables for networking or presenting a product for up to 250 participants for the entire duration of the
Maker Faire
• Integration of an advertising spot in the program of the entertainment show, alternatively contribution of a program part –
coordinated with us
• Personal acknowledgement by the moderator in the live show
• Online banner on https://maker-faire.de/ for eight weeks before the event
• Company presentation in the newsletter (May issue) and in the news https://maker-faire.de/
• Prominent logo placement as sponsor on https://maker-faire.de/hannover/
– SOLD OUT –
• Social media post on Maker Faire Germany (Instagram and Facebook)
• Insert in the Welcome Bag (bag with goodies, will be sent to all exhibitors by mail in advance)
• 1/1 page print ad in MAKE No. 3/21 (on sale 10 June)
• Inclusion of logo in event advertising (e.g. print ads in MAKE and c‘t)
Rate: 7,500 €11
INDIVIDUAL SERVICES
Own theme table for networking or product presentation
€ 4,000 (limited - only upon request and availability)
Banner on maker-faire.de before the event – run time 8 weeks – fixed placement weeks
€ 3,000
Presentation in the newsletter in the exemplary category
„Which companies are participating? Companies introduce themselves“
€ 400
Social media post on Twitter, Instagram and Facebook, marked as advertisement
€ 1,500
Commercial during the break
€ 1,000
Insert in welcome bag for exhibitors
€ 250
1/1 page in Make 03 , on sale 10 June 2021
€ 3,00012
CONTACT
Your contact:
Marcel Ossenkop Verlagsbüro ID GmbH & Co.KG
Phone: +49 [0]511 53 52 133 Phone: +49 (0)511/616595-0
E-mail: maos@heise.de E-mail: service@verlagsbuero-id.de
Find us on the Internet:
https://en.maker-faire.de/hannover/
Social Media:
MakerFaireDeutschland makerfairedeutschland MakerFaireDACH
Subscribe to our newsletter to keep informed about all promotions
https://www.heise.de/newsletter/manage/maker-faire/You can also read
