2021 Industry Outlook - Analysis of how sectors are positioned for recovery - BCCG British Chamber of Commerce ...

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2021 Industry Outlook - Analysis of how sectors are positioned for recovery - BCCG British Chamber of Commerce ...
2021 Industry Outlook
Analysis of how sectors are positioned for recovery
2021 Industry Outlook - Analysis of how sectors are positioned for recovery - BCCG British Chamber of Commerce ...
Introduction to the report
The next normal is…
An unprecedented pace of change is occurring.
This means business leaders are continuously assessing the damage caused
by COVID-19, and quickly taking stock of the opportunities and risks as they
re-calibrate their growth strategies for 2021.
In this report, our insights team have performed a broad analysis of multiple
data points to help form a much clearer picture of how different sectors are
positioned going into 2021.                                                                                                          Boris Kovacevic         Guillaume Dejean
Some of the sector-by-sector analysis in this study includes data covering                                                           FX & Macro Strategist   Sr. FX & Macro Strategist
                                                                                                                                          CEE, WUBS                France, WUBS
equity market value indicators, employment forecasts, COVID-19 lockdown
resilience assessments, as well as long-term value-added growth forecasts
from our partners at Oxford Economics.

  This report combines the above data points from various sources to
  provide guidance on questions such as:

  • Which sectors have benefited most in 2020?
                                                                                                                                     George Vessey                Nawaz Ali
  • Which are best placed for 2021 should lockdowns persist?                                                                         FX & Macro Strategist   Head of Market Insights
                                                                                                                                           UK, WUBS             Europe, WUBS
  • Where could we see acceleration post-pandemic,
    looking 3-5 years ahead?

Important note: this report is not intended to give financial advice and should not be relied upon for taking financial decisions.
                                                                                                                                                                                         2
2021 Industry Outlook - Analysis of how sectors are positioned for recovery - BCCG British Chamber of Commerce ...
Section 1

Macroeconomic
landscape
A vaccine matters more than anything else
2021 Industry Outlook - Analysis of how sectors are positioned for recovery - BCCG British Chamber of Commerce ...
The world economy is still dependent on a vaccine

                  1. What will most likely cause interest rates to rise?                                                                                                         3. GDP growth vs. government lockdown stringency

            41%                                              Vaccine developments are most                                                                         15.0
                                  37%                       likely to influence policy decisions

                                                                                                                                                                   10.0                               China
                                                                                                                                                                                                               Strong inverse correlation: stricter government
                                                                                                                                                                    5.0                                        lockdown measures lead to a sharper GDP
                                                        11%
                                                                                                                                                                                                               decline
                                                                               5%
                                                                                                     2%

                                                                                                                                 Real GDP growth Q2 2020 (% q/q)
                                                                                                                                                                    0.0
          Vaccine               Inflation         High debt levels    Election outcome        Oil prices to rise
                                                                                                                                                                                                                                          US
                                                                                                                                                                    -5.0

            2. When will we see an approved distributable vaccine?
                                                                                                                                                                   -10.0

                                                                                                                                                                   -15.0                              France
                                 Not before 1 April 2022      1%

                                                                                                                                                                   -20.0
         Between 1 October 2021 and 31 March 2022             1%

                                                                                Up from 47% seen pre-Pfizer                                                        -25.0
                                                                                                                                                                                                                      UK
        Between 1 April 2021 and 30 September 2021              5%                    announcement

                                                                                                                                                                   -30.0
        Between
         Between1 1October
                    October2020
                            2020and
                                 and3131March
                                         March2021
                                               202                                                                 93%                                                     0.0      10.0     20.0     30.0     40.0    50.0      60.0     70.0     80.0      90.0

                                                                                                                                                                                           Lockdown stringency index (Q2 average of daily data)

Sources: 1, Bank of America Merill Lynch Asset Manager Survey 2, goodjudgment.io/superforecasts/#1363 - question asked: “When will enough doses of FDA-approved COVID-19 vaccine(s) to inoculate 25m people be distributed in the US?”
3. Oxford Economics, Western Union Business Solutions – Oct 2020                                                                                                                                                                                                    4
2021 Industry Outlook - Analysis of how sectors are positioned for recovery - BCCG British Chamber of Commerce ...
Section 2

2020 analysis
Who has outperformed through the pandemic?
2021 Industry Outlook - Analysis of how sectors are positioned for recovery - BCCG British Chamber of Commerce ...
2020 share price moves offer vital clues
Analysing the share price performance of equity sectors in both the US & Europe reveal clear patterns – such as the growth of
semiconductors as artificial intelligence adds to demand.
                                                              US                                                                                                                             Europe

              Semiconductors & Semiconductor Equipment                                                                 18%                                                                 Retailing                                                14%
                            Household & Personal Products                                                             15%                                      Health Care Equipment & Services                                                    10%
  Top 5

                                                                                                                                        Top 5
                                         Software & Services                                                       11%                             Pharmaceuticals, Biotechnology & Life Sciences                                                  9%
                         Health Care Equipment & Services                                                         10%                               Semiconductors & Semiconductor Equipment                                                  4%
                             Commercial & Professional Svs                                                       8%                                                      Food & Staples Retailing                                             3%
             Pharmaceuticals, Biotechnology & Life Sciences                                                     6%                                                             Software & Services                                            3%
                                    Media & Entertainment                                            -1%                                                          Household & Personal Products                                         -1%
                                                     Materials                                       -2%                                                                                   Materials                                    -3%
                                              Transportations                                     -3%                                                              Consumer Durables & Apparel                                       -4%
                                              Capital Goods                                      -5%                                                                           Consumer Services                                    -4%
                                   Food & Staples Retailing                                      -5%                                                                                Capital Goods                                   -6%
                                               S&P 500 Index                                    -6%                                                                                           Utilities                           -9%
                               Food, Beverage & Tobacco                                         -6%                                                                       Media & Entertainment                                  -10%
                                                        Utilities                               -7%                                                                                 Stoxx 600 Index                              -10%
                             Consumer Durables & Apparel                                        -7%                                                                  Food, Beverage & Tobacco                                -11%
                               Telecommunication Services                                      -9%                                                                   Telecommunication Services                              -12%
                                       Diversified Financials                                  -9%                                                                 Commercial & Professional Svs                             -12%
                        Technology Hardware & Equipment                                       -10%                                                                           Diversified Financials                          -13%
                               Automobiles & Components                                       -10%                                                                   Automobiles & Components                             -19%
                                                    Insurance                          -21%                                                                                              Real Estate                  -21%
  Bottom 5

                                                                                                                                        Bottom 5
                                                  Real Estate                          -21%                                                                                         Transportations                   -21%
                                         Consumer Services                           -24%                                                                                                 Insurance                -29%
                                                         Banks                  -32%                                                                                                           Banks        -38%
                                                       Energy       -56%                                                                                                                     Energy       -44%

Source: Refinitiv, Western Union Business Solutions - data captured on October 29, 2020. Note: YTD share price performance of equity sectors in the US (S&P 500 index) & Europe (Stoxx 600 index)                                                         6
2021 Industry Outlook - Analysis of how sectors are positioned for recovery - BCCG British Chamber of Commerce ...
These are the strongest performers of 2020
E-commerce outperformed expectations this year, supported by lockdown measures which
forced more people to shop online
                         Europe (STOXX 600 Index)                                                               US (S&P 500 Index)                              In 2020, we’ve seen
                                                                                                                                                                outperformance
                                                                                 YTD                                                                    YTD
 Rank Company                     Industry                     Sub-industry
                                                                                 perf.
                                                                                         Rank Company            Industry           Sub-industry
                                                                                                                                                        perf.   across: critical, digital
   1     Sinch AB (publ)          Software & Services          Cloud solutions   180%     1   ETSY Inc           Retailing          E-commerce          215%    services, health & IT
   2     Hellofresh SE            Retailing                    Food delivery     153%                            Semiconductors &
                                                                                          2   NVIDIA Corp        Semiconductor      Computer games      115%
         Evolution Gaming                                                                                        Equipment
   3                      Consumer Services                    Online gaming     134%
         Group AB (publ)
                                                                                              West               Health Care
                                  Pharmaceuticals,                                                                                  Pharmaceutical              • Retail: Food & staple
         Sartorius Stedim                                                                 3   Pharmaceutical     Equipment &                            86%
   4                              Biotechnology & Life         Biotechnology     120%                                               packaging
         Biotech SA                                                                           Services Inc       Services
                                  Sciences                                                                                                                      • Consumer delivery services
                                                                                                                 Commercial &
                                                               Electronic                 4   Rollins Inc        Professional       Pest control        85%     • Retail: E-commerce
   5     Adyen NV                 Software & Services                            111%
                                                               payment                                           Services                                       • Pharmaceuticals
                                  Health Care                                             5   L Brands Inc       Retailing          Fashion retailer    78%
   6     Sartorius AG
                                  Equipment & Services
                                                       Biotechnology             100%                                                                           • Health equipment/services
                                                                                              PayPal Holdings    Software &                                     • Technology hardware
                                                               Renewable                  6                                         Online payment      78%
   7     Nel ASA                  Capital Goods                                  91%          Inc                Services
                                                               energy                                                                                           • Software
                                                                                          7   FedEx Corp         Transportations    Delivery services   72%
         Ocado Group                                                                                                                                            • Digital payments
   8                              Retailing                    Online grocery    81%
         PLC                                                                                                     Software &         Workflow
                                                                                          8   ServiceNow Inc                                            71%
                                                                                                                 Services           software                    • Digital media
   9     Zalando SE               Retailing                    E-commerce        79%
                                                                                          9   Amazon.com Inc     Retailing          E-commerce          71%     • Freight transportation
                                            Fantasy
         Games Workshop Consumer Durables &
  10                                        miniatures                           75%                                                Swimming pool
         Group PLC      Apparel                                                          10   Pool Corp          Retailing                              71%
                                            manufacturer                                                                            distributor

Source: Reuters, Western Union Business Solutions – October 29 2020                                                                                                                            7
2021 Industry Outlook - Analysis of how sectors are positioned for recovery - BCCG British Chamber of Commerce ...
Airlines led the weakest performers of 2020
Face to face people-movement-heavy sectors were the worst affected by some of the
stringent lockdown measures governments had to put in place to counter COVID-19
                         Europe (STOXX 600 Index)                                                                   US (S&P 500 Index)                             In 2020, we’ve seen
                                                                                                                                                                   underperformance
                                                                                  YTD                                                                     YTD
 Rank Company                           Industry             Sub-industry
                                                                                  perf.
                                                                                          Rank Company                 Industry      Sub-industry
                                                                                                                                                          perf.    across: Airlines, Brick
         International                                                                         Occidental                            Hydrocarbon                   & Mortar Retailing,
                                                                                           1                           Energy                             -78%
   1     Consolidated Airlines          Transportation       Airlines             -77%         Petroleum Corp                        exploration
         Group SA
                                                                                                                                                                   Tourism, Oil & Banks
                                                                                                                       Consumer
                                                                                           2   Carnival Corp                         Cruise               -76%
                                        Consumer                                                                       Services
   2     Carnival PLC                                        Travel leisure       -77%
                                        Services
                                                                                           3   TechnipFMC PLC          Energy        Oil & gas services   -75%    • Airlines
   3     TechnipFMC PLC                 Energy               Oil & gas services   -75%
                                                                                           4
                                                                                               Norwegian Cruise        Consumer
                                                                                                                                     Cruise               -74%    • Aerospace
   4     Banco de Sabadell SA Banks                          Financial services   -75%         Line Holdings Ltd       Services
                                                                                                                                                                  • Automobiles
         Network International          Software &                                             Diamondback                           Hydrocarbon
   5                                                         Payment solutions    -68%     5                           Energy                             -74%    • Oil & refinery
         Holdings PLC                   Services                                               Energy Inc                            exploration

         Rolls-Royce Holdings                                Car & aero-engine                                                       Oil & natural gas            • Brick & Mortar Retailing
   6                                    Capital Goods                             -64%     6   Marathon Oil Corp       Energy                             -72%
         PLC                                                 manufacturer                                                            exploration                    (footwear, apparel,
                                                                                                                                     Hydrocarbon
                                                                                                                                                                    cosmetics)
   7     Societe Generale SA            Banks                Financial services   -63%
                                                                                           7   Apache Corp             Energy                             -70%
                                                                                                                                     exploration                  • Entertainment
                                                             Oil & gas products
   8     Royal Dutch Shell PLC          Energy                                    -62%                                                                              (Hospitality/Events/Casino)
                                                             & svs                                                                   Hydrocarbon
                                                                                           8   Devon Energy Corp       Energy                             -68%
                                                                                                                                     exploration
                                                             Oil & gas products                                                                                   • Travel/Tourism
   9     Repsol SA                      Energy                                    -61%                                                                              (Hotels/Restaurants)
                                                             & svs                             National Oilwell                      Oil & gas
                                                                                           9                           Energy                             -68%
                                                                                               Varco Inc                             equipments
                                                             Oil & gas products                                                                                   • Newspapers/TV media
   10    OMV AG                         Energy                                    -60%
                                                             & svs                                                                   Oil refiner &
                                                                                          10   HollyFrontier Corp      Energy                             -66%    • Education - University
                                                                                                                                     distributor
                                                                                                                                                                  • Banks

Source: Reuters, Western Union Business Solutions – October 29 2020                                                                                                                               8
2021 Industry Outlook - Analysis of how sectors are positioned for recovery - BCCG British Chamber of Commerce ...
IT and Healthcare have led M&A activity

  The shifting deal landscape of US private equity in 2020

              These industries have seen
                 a lot of M&A activity                                                                                                             • Information technology and
      35                                                                       Gross transaction value ($bn)                                1750
               31.73                                                                                                                                 healthcare have by far
                            29.68                                              Number of deals (ls)                                         1550     outstripped other sectors when
      30
                                                                                                                                                     looking across Merger &
                                                                                                                                            1350
                                                                                                                                                     Acquisition (M&A) activity.
      25
                                                                                                                                            1150

      20                                  19.2                                                                                                     • Real estate and energy have
                                                                                                                                            950
                                                                                                                                                     seen the least amount of M&A
                                                                                                                                            750      activity in 2020.
      15

                                                                                                                                            550
      10
                                                                                                        These industries have seen                 • Energy has in particular faced
                                                      8.466         8.34                                  minimal M&A activity
                                                                                                                                            350      a difficult year due to both the
                                                                                 5.67
        5                                                                                     3.77
                                                                                                                                                     COVID demand shock as well
                                                                                                                                     0.82   150      as plummeting oil prices.
                                                                                                      1.07     1.01        1
        0                                                                                                                                   -50

Source: S&P Global Market Intelligence, Reuters, Western Union Business Solutions, October 09, 2020                                                                                     9
2021 Industry Outlook - Analysis of how sectors are positioned for recovery - BCCG British Chamber of Commerce ...
Airlines and Entertainment have led job losses

  The COVID-19 shock on US employment                                                                                             Entertainment            Airlines

     -49%                                                                                  Leisure and hospitality
                                                -23%
                                                                                                                                                  -28k                 -22k
                                                              -14%                         Mining and logging
      Large part of losses recouped                           -14%

                                                                      -10%                 Federal government
                                                                        -9%

                                                -23%
                                                                                                                                     Aircraft            Automobile
                                                                           -8%             Other services

                                                                           -8%             Local government
                                                                             -6%

                                                                    -11%                                                                          -15k                 -15k
                                                                              -6%          Education and health services

                                                                    -11%                   Professional and business services
                                                                              -6%
       Job losses at peak of crisis                                              -5%                                              Energy (Oil)             Retail
                                                                                 -5%       State government
       (Feb - Apr)
                                                                      -10%                 Transporation and warehousing
       Job losses (Feb - Sep)                                                    -5%

                                                                             -7%
                                                                               -5%         Wholesale trade                                        -10k                 -7k
                                                                    -11%                   Manufacturing
                                                                                 -5%

                                                                             -7%           Government
                                                                                   -4%                                          Food & Beverages         Restaurants
                                                                 -13%                      Construction
                                                                                   -4%

                                                             -15%                          Retail trade
                                                                                    -3%                                                           -4k                  -3k
                                                                                    -3%    Financial activities
                                                                                     -2%

Source: US Bureau of Labor, Reuters, Western Union Business Solutions – October 29 2020                                                                                       10
UK case study: share of workforce furloughed by sector

  All UK sectors have reduced the number of furloughed staff

                              Share of workforce furloughed                                     Peak share of workforce                            • The crisis has disproportionately
                              between 5-18 Oct                                                  furloughed in 2020                                   impacted the workforce, with some
                                                                                                                                                     sectors bouncing back quicker
                       Art & recreation                                                                                             32               than others, though some share of
          Accommodation & food                                                                                   22                                  the workforce is still furloughed in
                       Admin. Services                                              11                                                               most sectors.
                                 Transport                                     10
                              Real Estate                             6                                                                            • Accommodation & food was one
                         Manufacturing                            4                                                                                  of the hardest hit during the peak
                            Prof. services                    4                                                                                      lockdown period, furloughing ~80%
                            Construction                      3                                                                                      of its workforce, compared to
                     Communications                           3                                                                                      Health and Education which
                                                                                                           Over 90% are no
                   Wholesale & Retail                     3                                                longer furloughed                         furloughed ~10%.
                               Education                  3
                                     Water            2                                                                                            • Construction has staged the
                                     Health           1                                                                                              biggest recovery though, with only
                                                                                                                                                     3% of its staff furloughed in October
                                       Total                              7                                                                          compared to 46% at its peak,
                                                0                                                     20                                      40     underlining the demand and
                                                0             10          20         30         40          50        60       70        80   90     necessity for work to continue in
                                                                                                                                                     this sector.
                                                                                          % of workforce

Source: ONS Business Impact of COVID-19 Survey, Western Union Business Solutions – November 24 2020                                                                                          11
Section 3

2021 outlook
What sectors appear most resilient and future-proof?
Digital services are most resilient to further lockdowns

  Sector resilience (and vulnerability) to lockdown measures
     Industry Group                              Sector             Ability to work remotely   Shut down resilience   • Information and financial services
                                             Information                     High                     High              have a higher ability to work from
                                                                                                                        home, benefiting from more
                                                Finance                      High                     High
                                                                                                                        advanced digitisation of work
         Business                             Real Estate                  Medium                   Medium
                                                                                                                        practices/cloud migration.
                                       Professional Services                 High                   Medium
                                            Management                       High                     High            • Agriculture ranks low on ability to
                                              Wholesale                    Medium                   Medium              work remotely as it’s generally site-
                                                  Retail                     Low                       Low              based; however, the outdoor nature
       Consumer                                                                                                         of work makes it easier to implement
                                              Recreation                     Low                       Low
                                                                                                                        social distancing.
                                  Food and Accommodation                     Low                       Low
                                              Agriculture                    Low                    Medium            • In sectors such as manufacturing,
                                                 Mining                      Low                    Medium              many companies will outperform
                                            Transportation                   Low                       Low              these indicative rankings. Although
        Industrial                                                                                                      some may only be able to operate
                                                 Utilities                   Low                      High
                                                                                                                        at limited capacity.
                                             Construction                    Low                    Medium
                                           Manufacturing                     Low                       Low
                                                                                                                      • Important note: this table provides general
                                            Administrative                   Low                    Medium              guidance only, and within each sector
                                              Education                    Medium                   Medium              different companies/industries are
    Social/Support                                                                                                      responding in different ways to what is a
                                   Social Services/Healthcare                Low                      High              highly fluid situation.
                                             Government                    Medium                     High

Source: McKinsey, Western Union Business Solutions – October 2020                                                                                                     13
US equity analysis helps indicate most attractive sectors
                                           Highly attractive                                                                     Medium to highly attractive
                                (cheap + positive earnings growth above                                                    (cheap + positive earnings growth below
                                           index average)                                                                index average / expensive + positive earnings
                                                                                                                                growth above index average)
                                                                                                                                                                                        • Pharmaceutical and
                                                                                                                         Pharmaceuticals,
                                                                                                                                                                                          semiconductor sectors are
                                   30%                                                                                 Biotechnology & Life                                               expecting to deliver high earnings
                                                                                                                             Sciences               Semiconductors &
                                   20%
                                                                                                      Health Care
                                                                                                  Equipment & Services                               Semiconductor                        growth in the next few quarters.
                                                                                  S&P 500 Index                                                        Equipment
                                               Food & Staples
FY1 earnings growth (median)

                                                                      Utilities
                                   10%
                                                  Retailing
                                                                                     Food, Beverage &          Transportations
                                                                                                                                        Retailing                Software & Services    • Numerous cyclical sectors, like
                                                                                         Tobacco
                                                                                                                                                                                          energy and banks, were
                                                                                                                          Technology Hardware & Equipment
                                     0%
                                                                         Materials                     Capital Goods
                                                                                                                                                                                          expecting negative earnings
                                                       Telecom svs                                                                                                                        growth due to uncertainty about
                                  -10%                                                             Media & Entertainment
                                                                                                                                                                                          the recovery, though recent
                                  -20%                                                                                                                                                    positive vaccine news might
                                                   Banks
                                                                        Real Estate
                                                                                                                                                                                          change the outlook.
                                  -30%
                                                                                                                                                                                        • The software services sector looks
                                  -40%                                                                                                                                                    expensive currently from a
                                                     Energy                                                                                                            USA*
                                  -50%
                                                                                                                                                                                          valuation perspective.
                                           0              1              2               3             4           5             6            7             8          9           10
                                                                                                                                                                                        • Important note: this chart provides general
                                                                                                    Price-to-book ratio (median)                                                          guidance only.

                                                                                                                                                                                        * Displaying the largest US sectors in terms of
                                    Medium to low attractiveness                                                                            Low attractiveness
                                                                                                                                                                                        market capitalisation within the S&P 500 index.
                                 (cheap + negative earnings growth                                                                (expensive + negative earnings growth)
                               or expensive + positive earnings growth
                                       below index average)

                               Source: Reuters, Western Union Business Solutions – October 29, 2020.                                                                                                                                      14
EU analysis reaffirms technology sector potential
              Highly attractive                                                                                Medium to highly attractive
   (cheap + positive earnings growth above                                                              (cheap + positive earnings growth below
              index average)                                                                              index average or expensive + positive
                                                                                                         earnings growth above index average)
                                                                                                                                                                     • Like the US, health care and IT
                                                                                                                                                                       companies look the most attractive
                                                                                                                                     Pharmaceuticals,
                               30%                                                                                                 Biotechnology & Life                in terms of growth potential.
                                                                                                               Technology                Sciences
                                                                                                               Hardware &
                               20%                         Telecommunication                    Stoxx 600
                                                                                                               Equipment              Health Care                    • Non-essential consumer sectors like
                                                                                                  Index
FY1 earnings growth (median)

                                                                Services                                                              Equipment &                      retailing and household durables,
                               10%                                                                                                      Services
                                                                  Materials             Food, Beverage &                                                               could be at risk given the possible
                                                                                                                   Household & Personal Products        Software &
                                0%
                                                                                            Tobacco                                                      Services      scars left on consumers, such as high
                                                                                                               Semiconductors &
                                                                                                            Semiconductor Equipment                                    unemployment and weaker
                               -10%
                                                                     Utilities        Capital Goods                                                                    purchasing power.

                               -20%                                                                             Consumer Durables &                Retailing         • Food staples and
                                                                                                                     Apparel
                                                  Automobiles &
                                                   Components
                                                                                                                                                                       telecommunication services might
                               -30%
                                          Banks
                                                                                                                                                                       continue performing well if
                                                                                                                                                                       lockdowns are extended this winter.
                               -40%           Energy                                  Transportations
                                                                                                                                         Europe*                     • Important note: this chart provides general
                               -50%
                                      0                1                         2                  3                  4    Europe5                             6
                                                                                                                                                                       guidance only.

                                                                                                                                                                     *Displaying the largest European sectors in terms
                                                                                     Price-to-book ratio (median)                                                    of market capitalisation within the Stoxx 600 index.

     Medium to low attractiveness
                                                                                                                          Low attractiveness
  (cheap + negative earnings growth
                                                                                                                (expensive + negative earnings growth)
or expensive + positive earnings growth
        below index average)

Source: Reuters, Western Union Business Solutions – October 29, 2020                                                                                                                                                        15
Case studies: companies positively impacted

        Sector: E-commerce (& others)                                  Sector: Telecommunication services                  Sector: Payments

    Profile                                                            Profile                                   Profile
    One of the Big Five companies in US                                French provider of broadband internet     Dutch company offering digital and
    (market cap). Considered largest                                   and mobile services. Active operator in   mobile payment solutions for merchants.
    internet company in the world with a                               35 countries and generates revenues of    Processed a volume of €240bn
    revenue of $280bn (2019).                                          €5.3bn (2019).                            transactions in 2019 alone.

    Covid impact                                                       Covid impact                              Covid impact
    In Q2, registered an increase of 40% y/y                           In Q2, recorded +7% y/y growth in         +27% y/y for net revenue and +12% for
    growth in net sales and created over                               revenues (+2% in France/+68% in Italy).   EBITDA growth in H1 2020. Payment
    175k new jobs between March and June.                                                                        volumes up 23% y/y.

    FY1 earnings growth: +85%                                          FY1 earnings growth: +863%                FY1 earnings growth: +78%
    Despite already strong results during the                          The digital era is accelerating through   Shifts in the retail economic model from
    pandemic, expected to keep benefiting                              COVID-19. Home office practices could     bricks-and-mortar to digital underpin a
    from ‘new normal’ in consumption - more                            become a new global standard.             strong growth potential for the company.
    internet and less physical location.

Source: Reuters, Western Union Business Solutions – October 29, 2020                                                                                        16
Case studies: companies negatively impacted

                          Sector: Retail                                  Sector: Events & Entertainment              Sector: Manufacturer/Energy

    Profile                                                            Profile                                    Profile
    A 50-year-old US company with 135,000                              German promoter selling around 250m        Global leader for supplying pipe to the oil
    employees and around 3,700 retail stores                           tickets per year. It represents 3,200      & gas industries. It has 23,000 employees
    across the globe (65% in USA).                                     employees and revenues of €1.44bn          and represents more than $7bn of net
                                                                       (2019).                                    sales (2019).

    Covid impact                                                       Covid impact                               Covid impact
    Near $1bn of losses in 2020 due to                                 -56% y/y fall in revenues recorded in H1   -35% y/y drop in sales and a net loss
    the closure of stores.                                             2020.                                      of $50m in Q2 2020.

    FY1 earnings growth: -78%                                          FY1 earnings growth: -88%                  FY1 earnings growth: -89%
    Large restructuring plan including a                               High uncertainty about when and            Under an uncertain and gradual
    shutdown of 350 stores in North                                    under what conditions live events will     recovery path for the global economy,
    America by the end of 2023.                                        come back to normal levels.                demand for oil could remain weak.

Source: Reuters, Western Union Business Solutions – October 29, 2020                                                                                            17
Section 4

2029 forecasts
What is the future for industry post-pandemic?
IT, Tech dominate 2029 US growth forecasts

  2019-2029 value-added growth estimates (US)

       IT Programming, consultancy & information services                                                                                63%           • The US economy is expected to
                                             Telecommunications                                                                 47%
                                                                                                                                                         grow 17% between 2019 and 2029.
                                                  High-tech goods                                                  30%
                                  Agriculture, forestry & fisheries                                            27%
                                                  Pharmaceuticals                                            24%
                                                                                                                                                       • The sole negative outliner can be
 R&D, leasing, legal, professional & maintenance services                                                22%             Highest expected
                                                                                                                                                         found in the commodity space. This
                                              Real estate activities                                    21%              overperformer Vs. economy       could hold true especially with a
                                                       Construction                                     21%
                                                                                                                                                         Joe Biden US administration.
                                       Health care & social work                                       19%
                                 Chemicals & pharmaceuticals                                           18%
                                                                                                                                                       • The overall picture confirms the
                                     Transport & storage services                                      18%
                                                   Whole Economy                                   17%                      US Economy as a whole        general structural shift away from
                                                                                                                            is projected to grow 17%
                               Fuel, chemicals, rubber & plastic                                   17%
                                                                                                                            from 2019 to 2029
                                                                                                                                                         basic production to the services
                                                               Utilities                           16%                                                   sector.
                                                  Consumer goods                                  15%
                       Food beverages and tobacco, Textiles                                      13%
                                                                                                                                                       • The lower half is characterised by
                                                          Education                              13%
                                              Industrial production                              13%
                                                                                                                                                         industries such as industrial
                                                  Financial services                             13%                                                     production, materials and metal
                                     Engineering & metal goods                              9%                                                           goods.
                    Arts, recreation, unions, personal services                        6%
                                  Basic metals & metal products                        6%                                                              • As was the case in the previous
             Public administration, defence & social security                      4%
                                                                                                                                                         decade, IT-related areas are
                                    Accommodation & catering                       3%
                                                                                                                   Lowest expected                       expected to outperform.
                                                           Extraction       -6%                                    underperformer Vs. economy
                                                                       -15%       5%                    25%               45%           65%

Source: Oxford Economics, Western Union Business Solutions – October 2020                                                                                                                     19
Climate change to impact UK industry & extraction

  2019-2029 value-added growth estimates (UK)

    IT Programming, consultancy & information services                                                                                                  31%         • The UK economy is expected to
                                 Real estate activities                     Highest expected                                                      28%                 grow 10% between 2019 and 2029.
                                          Telecommunications                overperformer Vs.                                               23%
                                                                            economy
                                              Business services                                                                       19%                           • The overall picture confirms the
                                    Health care & social work                                                                        16%
                                                                                                                                                                      general structural shift away from
                                                      Utilities                                                                11%
                                             Whole Economy                                                                     10%
                                                                                                                                                                      basic production to the services
                                          Financial services                                                                  10%    UK Economy as a whole            sector.
                                Food, beverages & tobacco                                                                 8%         is projected to grow 10%
                                                 Construction                                                             8%         from 2019 to 2029              • In addition to IT-related areas, real
                                            Pharmaceuticals                                                              6%
                                                                                                                                                                      estate activities are expected to
                                 Transport & storage services                                                        5%
                                Accommodation & catering                                                            4%
                                                                                                                                                                      outperform.
                                              Education                                                             3%
         Public administration, defence & social security                                                      2%                                                   • The lower half is characterised by
                Arts, recreation, unions, personal services                                                    1%                                                     industries such as industrial and
                            Agriculture, forestry & fisheries                                                  0%
                                                                                                                                                                      manufacturing production,
                                   Consumer goods, clothing                                          0%
                                          High-tech goods                                       -1%
                                                                                                                                                                      materials and metal goods.
                                       Industrial production                                   -2%
                          Fuel, chemicals, rubber & plastic                                    -3%                                                                  • The main negative outliner can be
                        Publishing & broadcasting activities                                   -3%                                                                    found in the commodity space.
                                              Manufacturing                                 -4%
                                                                                                                                                                      Tackling climate change and a
                                  Engineering & metal goods                          -10%
                                                        Extraction     -23%
                                                                                                                                     Lowest expected                  focus on green energy is becoming
                                                                                                                                     underperformer Vs. economy
                                                                    -30%      -20%      -10%              0%             10%         20%          30%         40%
                                                                                                                                                                      increasingly important.

Source: Oxford Economics, Western Union Business Solutions – January 2021                                                                                                                                     20
Are jobs also set for a dramatic shift in the next decade?

  2029 employment growth projections by industry (US)

                                                                                                                                                              • Contrary to 2008-09 Financial Crisis,
    Health care and social assistance                                                                                        23%
                                                                                                                   15%                                          COVID-19 is expected to cause
                        Educational services                                                                     12%
                                                                                                                             22%                                higher economic damage in the
                      Leisure and hospitality                                                                                      27%                          short-run, and also very likely
                                                                                                          7%
                                                                                                                                   28%
                                                                                                                                                                influence long-run trends too.
    Professional and business services                                                                    7%

      Transportation and warehousing                                                                   6%
                                                                                                                                         33%                  • In US, the employment growth
                                                                                                                               25%                              momentum for the next decade
                                    Construction                                                     4%
                                                                                                                                                                could be far lower than over the
                                  Other services                                                            9%
                                                                                                     4%                                                         past ten years.
            State and local government                                                          0%
                                                                                                  2%                                 Past: employment
                                                                                                                 12%                 growth 2009-2019         • The crisis will push some sectors to
                            Financial activities                                                1%
                                                                                                                                                                make a global overhaul of their
                                      Information                                                 2%
                                                                                                0%                                   Future: employment         operating process, trying to
                               Wholesale trade                                  -2%
                                                                                                          7%                         growth projections for     combine lower cost and higher
                                                                                                                                     2019-2029
                                      Retail trade                                                        8%                         (central scenario)
                                                                                                                                                                productivity.
                                                                                -2%
                                                                                                          8%
                                 Manufacturing                                -3%                                                                             • Faster digitalisation could involve
           Nonagriculture self-employed                                        -2%                                                                              less employment in some sectors
                                                                             -4%
                                                                                                0%
                                                                                                                                                                (retail, wholesale, manufacturing)
                        Federal government                                -6%
                                                                                                                                                                and more in IT and services.
                                                          -20%                             0%                          20%                     40%

Source: US Bureau of Labour Projections, Western Union Business Solutions – October 2020                                                                                                                21
In international trade, B2B services expected to accelerate

  2025 forecasts – services trade to outpace goods trade in ‘new normal’

                                                                                                                                              • Between 2010 and 2019, the value
     World: Services trade by sector                                                    Increase in value
                                                                                           of in flows,                                         of global trade in services
     (central scenario)                                                                      2019-25                                            increased by around 50%, double
                                                                                                                                                the pace of growth in goods trade.
         B2B services                                                                             +37%            B2B services examples:
                                                                                                                  • Royalty fees/licensing    • COVID-19 and the Great
                   Travel                                                                         +28%            • ICT/Web/Tele-               Lockdown has further accelerated
                                                                                                                    communications              growth in digitally deliverable
              Transport                                                                           +23%            • Digital marketing           services trade. This had led to
                                                                                                                  • Media                       faster outsourcing of B2B services in
                                                                                                                    streaming/Gaming
              Financial                                                                           +32%                                          areas like legal, financial and
                                                                                                                  • Financial
                                                                                                                    services/Insurance/Cons
                                                                                                                                                payroll.
          ICT services                                                                            +35%              ulting
                                                                                                                  • Procurement/Sourcing/
                                                                                                                                              • Deliverable B2B, ICT and Financial
                                                                                                                    Goods distribution          Services should contribute an
     Public services                                                                              +19%
                                                                                                                  • E-commerce/Digital          outsized share of growth in services
                                                               2019           2025
                                                                                                                    retail                      trade, or 62% of the expected
        Construction                                                                              +32%
                                                                                                                  • E-learning                  $1.9trn increase in the value of
                                                                                                                                                overall services trade between
                              0                   1 000                   2 000                  3 000
                                                                                      $ bn
                                                                                                                                                2019 and 2025.

Chart source: Global Services Trade Report by Oxford Economics and Western Union Business Solutions – June 2020
https://business.westernunion.com/en-gb/p/cmp/2020/the-global-trade-services-revolution                                                                                                 22
Section 5

Conclusions
Conclusions: short-term summary

        Shut Down Resilience                                   YTD Performance                                    M&A Activity

Outperformers              Underperformers          Outperformers           Underperformers        Outperformers             Underperformers
• Finance                  • Retail                 • E-commerce            • Transportation       • Information/IT          • Real estate
• Information/IT           • Hospitality/Leisure    • Information/IT        • Energy               • Communications          • Energy
• Healthcare               • Arts/Recreation        • Healthcare            • Banks                • Healthcare              • Materials

Key takeaway 1                                      Key takeaway 1                                 Key takeaway 1
• Use of digital sales channels has increased       • Companies like TechnipFMC (Energy) in        • In the first nine months of 2020,1350+ deals
  by 13% in Europe since start of pandemic.           Europe have lost ~75% of share price value     were done across IT and Healthcare.
                                                      since the beginning of the year.

Key takeaway 2                                      Key takeaway 2                                 Key takeaway 2
• US Leisure and Hospitality had lost half of its   • ETSY (Retail/E-commerce) in the US has       • Total value of these deals came to ~$60bn
  employment right at the peak of the crisis.         seen its share price rise four-fold.           – dwarfing the combined total value of
                                                                                                     deals in 8 other GICS industries (slide 10).

                                                                                                                                                    24
Conclusions: long-term summary

           Equity Valuations                          2029 Employment Forecasts                      2029 Growth Forecasts

Outperformers             Underperformers          Outperformers            Underperformers   Outperformers           Underperformers
• Pharmaceuticals         • Energy                 • Healthcare             • Manufacturing   • Information/IT        • Commodities
• Semiconductors          • Automobiles            • Educational services   • Retail          • Telecommunications    • Accommodation
                                                                                                                        & Catering
• Software & Services     • Banking                • Hospitality/Leisure    • Wholesale       • High-tech goods
                                                                                                                      • Public administration

Key takeaway 1                                     Key takeaway 1                             Key takeaway 1
• Energy, Banking and Automobiles all have         • Digitalisation could involve less        • US Economy is expected to grow 17%
  a Price-to-book ratio of close to, or under 1.     employment, but more earnings growth.      between 2019 and 2029 (central scenario).

Key takeaway 2                                     Key takeaway 2                             Key takeaway 2
• Software & Services and Semiconductors’          • US anticipating >10% employment growth   • IT Programming, Consultancy and
  valuations appear stretched with Price-to-         (2019-2029) across Healthcare and          Information services expected to grow >60%
  book ratios of over 7.                             Educational services.                      - over three times faster than the wider
                                                                                                economy.

                                                                                                                                             25
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