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MEDIA KIT DIGITAL
Valid from 01.01.2021
Status: 13.01.2021 2021
1 KEY FACTS
2 DISPLAY ADS
3 CONTENT ADVERTISING FORMATS
4 NEWSLETTER
5 SOCIAL MEDIA
6 PUBLISHER‘S DETAILS / TECHNICAL
GUIDELINES / CONTACT
Ein Herz für
.de MEDIA KIT DIGITAL 2021 | valid from 01.01.2021 | status: 13.01.2021
herz-fuer-tiere.de KEY FACTS 1
herz-fuer-tiere.de is the extensive journalistic on- GENDER
line portal for all topics revolving around the world 75% female / 25% male
of animals. Here, pet owners will find useful advice
on nutrition, behaviour and the health of their pets. 0 AGE
Dog and cat lovers will enjoy a special focus: breed 99 52% are 25 – 44 years old
encyclopedias, practical information about animal
TECHNOLOGY
health as well as profiles of the most important
84% mobile / 16% desktop
illnesses, as well as informative and entertaining
reports about keeping, behaviour and life of and Source: Google Analytics, September 2020
with their beloved four-legged friends at home.
And all individuals who are particularly concerned
about animal welfare will find comprehensive, de- visits/month (IVW Ø 7/20 – 9/20) 1,811,149
tailed articles on the exciting life of wild animals, at page impressions /month (IVW Ø 7/20 – 9/20) 2,330,100
home and across the globe.
As an advertising customer you have the option
of placing your advertisements in an appropriate
environment. The following main and sub-cate-
gories can be booked separately: pets in general,
dogs, cats, small animals, exotic and ornamental
birds, aquariums and terrariums, farm animals, wild
animals, guidebooks.
Ein Herz für
.de MEDIA KIT DIGITAL 2021 | valid from 01.01.2021 | status: 13.01.2021
herz-fuer-tiere.de DISPLAY 2
MOBILE
MOBILE MOBILE MOBILE
MEDIUM RECTANGLE HIGH IMPACT AD 1:1 AD 2:1
300 x 250 px 300 x 300 px 300 x 150 px
RoS € 35,– RoS € 40,– RoS € 30,–
Category € 45,– Category € 50,– Category € 40,–
MOBILE MOBILE
STICKY FOOTER AD 4:1 / 6:1
300 x 100 px 300 x 75 px / 300 x 50 px
RoS € 50,– RoS € 20,–
Category € 60,– Category € 30,–
DESKTOP
HALFPAGE AD BILLBOARD (WIDE) MEDIUM
300 x 600 px 800 x 250 px RECTANGLE
300 x 250 px +
RoS € 50,– RoS € 50,–
580 x 400 px
Category € 60,– Category € 60,–
RoS € 35,–
Category € 45,–
SUPERBANNER SKYSCRAPER STICKY FOOTER
728 x 90 px 160/200 x 600 px 728 x 90 px
RoS € 25,– RoS € 25,– RoS € 50,–
Category € 35,– Category € 35,– Category € 60,–
MULTISCREEN
BILLBOARD +
STICKY FOOTER MEDIUM
MOBILE AD 1:1
320 x 100 px + RECTANGLE
800 x 250 px +
728 x 90 px 300 x 250 px
300 x 300 px
RoS € 50,– RoS € 35,–
RoS € 40,–
Category € 60,– Category € 45,–
Category € 50,–
SUPERBANNER + WEBSITE TAKEOVER
MOBILE AD 4:1
Exclusive allocation of all ad slots
728 x 90 px + on herz-fuer-tiere.de for a defined
300 x 75 px period of time.
RoS € 20,– Price on request
Category € 30,–
CPM prices plus value added tax. Allocation of the entire page (RoS) or individual categories possible.
Ein Herz für
.de MEDIA KIT DIGITAL 2021 | valid from 01.01.2021 | status: 13.01.2021
herz-fuer-tiere.de CONTENT ADVERTISING 3
DIGITAL ADVERTORIALS:
Individual design with the help of your text and
image material
Placement in a thematically appropriate environ-
ment on herz-fuer-tiere.de
Including editorial teaser on the homepage of
herz-fuer-tiere.de
Including Facebook post
(Ein Herz für Tiere, Geliebte Katze or Partner
Hund) with link to the advertorial
runtime: 4 weeks
price: € 1,500.–
plus design costs (on request)
Optional with additional traffic boost via newslet-
ter placement (content box) or display advertising
media (medium rectangle with 75% link discount)
SPONSORED POST:
Editorial teaser on the homepage Branding of an existing article with your images
Mentioning your product
linking to your website
runtime: 4 weeks
price: € 790.–
THEMED PROMOTION:
Exclusive sponsoring of a themed promotion
with 4-8 articles (optional plus advertorial)
Sponsoring bar in all articles and on the
overview page
Exclusive placement of your ads in all articles in
the promotion.
runtime: 4 weeks
price: on request
Facebook post for traffic boost
Prices plus value added tax
Ein Herz für
.de MEDIA KIT DIGITAL 2021 | valid from 01.01.2021 | status: 13.01.2021
herz-fuer-tiere.de NEWSLETTER 4
NEWSLETTER BANNER:
placement Integration of a banner above the € 300.–
example header or between the content
newsletter
banner
NEWSLETTER CONTENT BOX:
Integration of image and text in the € 400.–
look and feel of the newsletter con-
tent
SUBSCRIBERS
Ein Herz für Tiere 15,000
Geliebte Katze 18,000
Partner Hund 17,000
NEWSLETTER DISPATCH ON THE MAGAZINE
PUBLICATION DATE
EIN HERZ GELIEBTE PARTNER
ISSUE
FÜR TIERE KATZE HUND
02/21 Fri 15.01.21 Tue 12.01.21 Tue 05.01.21
03/21 Fri 19.02.21 Tue 09.02.21 Wed 03.02.21
04/21 Fri 26.03.21 Tue 09.03.21 Wed 03.03.21
05/21 Fri 30.04.21 Tue 13.04.21 Wed 07.04.21
06/21 Fri 28.05.21 Tue 11.05.21 Wed 05.05.21
07/21 Fri 25.06.21 Tue 08.06.21 Wed 02.06.21
08/21 Fri 23.07.21 Tue 13.07.21 Wed 07.07.21
09/21 Fri 20.08.21 Tue 10.08.21 Wed 04.08.21
10/21 Fri 17.09.21 Tue 14.09.21 Wed 01.09.21
11/21 Fri 15.10.21 Tue 12.10.21 Wed 06.10.21
placement
12/21 Fri 12.11.21 Tue 09.11.21 Wed 03.11.21
example
01/22 Fri 10.12.21 Tue 07.12.21 Wed 01.12.21
content
box
Prices plus value added tax
Ein Herz für
.de MEDIA KIT DIGITAL 2021 | valid from 01.01.2021 | status: 13.01.2021
herz-fuer-tiere.de SOCIAL MEDIA 5
FACEBOOK BRANDED CONTENT
Post on the Facebook page with link
to your website
Ein Herz für Tiere € 500.–
Geliebte Katze € 450.–
Partner Hund € 350.–
FACEBOOK
Ein Herz für Tiere 131,900 fans
Geliebte Katze 80,280 fans
Partner Hund 16,750 fans
PINTEREST
Ein Herz für Tiere 568,000 viewers/month
INSTAGRAM
geliebtekatze_redaktion 3,430 subscribers
dogstoday_redaktion 1,645 subscribers
Prices plus value added tax. Further information on request
Ein Herz für
.de MEDIA KIT DIGITAL 2021 | valid from 01.01.2021 | status: 13.01.2021
herz-fuer-tiere.de PUBLISHER´S DETAILS 6
TECHNICAL SPECIFICATIONS AND TERMS AND CONDITIONS
DELIVERY OF DATA The general terms of payment and business for
advertisements and third-party inserts in news-
DISPLAY
papers and magazines, as well as the publis-
Accepted file formats are: her‘s additional terms of business, shall apply.
· Images (JPEG, GIF, PNG) These can be ordered from the publisher or
· Redirects viewed online at media.verlagshaus.de/agb.
· HTML5 Please note: HTML5 creatives may Due to tax regulations, we request the indication
only be delivered as redirects. Physical delivery is of the tax number and/or the sales tax ID when
excluded. Please always provide fallback as an placing the order.
additional image.
The creator of the creative is responsible for browser BANK DETAILS
compatibility. GeraNova Bruckmann Verlagshaus GmbH
Deutsche Bank
Delivery no later than 7 days before the launch of the
Account 756 677 100
campaign.
SORT CODE 700 700 10
IBAN DE82 7007 0010 0756 6771 00
FACEBOOK
BIC/Swift-Code DEUTDEMMXXX
· Images must be delivered in high resolution. In the case
of advertorials, the texts are created by the editorial team. TERMS OF PAYMENT
· Separately booked, stand-alone posts can be written by All invoices are payable immediately upon
the customer in consultation with the editorial team. issuing without deductions. 2% discount for
payments at the first day of sale, provided older
· No text on the pictures, as this will be punished by
invoices are not overdue.
Facebook.
· Ein Herz für Tiere must be approved once by the
partner as a Branded Content Partner.
ADVERTISING DIRECTOR
Astrid Fiss
Phone +49 (0) 89 13 06 99-524
GERANOVA BRUCKMANN E-mail: astrid.fiss@verlagshaus.de
VERLAGSHAUS GMBH
Infanteriestraße 11a
80797 Munich SENIOR DIGITAL SALES MANAGER
Phone +49 (0) 89 13 06 99-0 Bernadette Landsgesell
www.herz-fuer-tiere.de Phone +49 (0) 89 13 06 99-928
Media data: media.verlagshaus.de E-mail: bernadette.landsgesell@verlagshaus.de
ADVERTISING ADMINISTRATION
Rita Necker
Phone +49 (0) 89 13 06 99-552
E-mail: rita.necker@verlagshaus.de
Ein Herz für
.de MEDIA KIT DIGITAL 2021 | valid from 01.01.2021 | status: 13.01.2021
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