2021 Self-Service Survey - Results from the - Auto Laundry News
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SelfServeCov.qxd:p35 SelfServeCov 4/21/21 1:00 PM Page 35
T H E V O I C E O F T H E C A R C A R E I N D U S T R Y
Results from the
Auto Laundry News
2021
Self-Service
Survey
www.carwashmag.com
SELFSURVEY2021.qxd:SELFSURVEY2007.qxd 4/23/21 8:52 AM Page 37
Results From The Auto Laundry News
2021 Self-Service Survey
he 2021 Auto Laundry News Self-Service Survey was conducted Twenty-six percent of sites with report diminished income while only 16
through a mailing of questionnaires to a random selection of percent of sites without do so.
subscribers who own or operate self-service car wash locations. Equipment
The information in this report results from an analysis of data provided by Overall, 36 percent of respondents are planning to purchase new
respondents throughout the United States. equipment during the 12 months ahead. This compares to 29 percent who
For purposes of comparison, survey responses from sites with in-bay had such plans last year. While last year sites with were twice as likely as
automatics (sites with) and sites without this type of equipment (sites sites without to make purchases, this year they are equally as likely to do
without) are on occasion tabulated separately. In the current survey, so at 37 percent and 35 percent respectively. This year, in-bay handheld
participating locations with in-bay automatics make up 42 percent of the dryers and credit card acceptance top the shopping list. The graphic
total response; those without account for 58 percent. This is a near reverse below shows more detail.
of last year’s response composition: 54 percent with, 46 percent without, In a turnaround from previous years, sites without report adding new
which, in turn, was a switch from the previous year’s split: 44/56. equipment during the previous 12 months in greater numbers than did sites
Revenues with — 31 percent (19 percent last year) versus 21 percent (47 percent last
For the fourth consecutive year, fewer participants than in the previous year). Again, in-bay automatics were the most popular purchase at sites
survey report an increase in income compared to the year before. Until with; sites without favored credit card acceptance.
last year, the decline was small but steady. This year, however, the drop is
more significant. Compared to 40 percent last year, only 23 percent in the COVID-19
current survey report progress. It is also the third year in a row that a While less severely affected by the pandemic than full-service
minority of survey respondents, overall, report income growth compared washes and detail centers, self-serve car washes did not escape its impact
to the previous year. In a bright spot, the percentage of respondents who entirely. Sixteen percent of sites with report closing for an average of 5.3
report a year-over-year decrease in income has declined from 31 percent weeks due to COVID-19 restrictions; 15 percent of sites without closed
last year to 21 percent, while those whose income neither grew nor shrank for an average of 3.75 weeks.
grew markedly from 29 percent to 56 percent. The graphic on page 39
provides a six-year perspective.
Compared to last year, sites with experienced greater reversals than did
sites without: 26 percent of sites with report higher revenues (52 percent
last year), while 21 percent (26 percent last year) of sites without do so. ACCESS TO
THE INTERNET
87% YES
NEW EQUIPMENT
36% of operators plan to add equipment in the WEBSITE
next 12 months 24% YES
In-Bay
Handheld
Dryer
Others 20%
RESPONDENTS OPERATING
34% AN IN-BAY AUTOMATIC ON
THEIR COIN-OP LOCATION
Credit Card
Acceptance
20%
58% 42%
Video
Surveillance In-Bay NO YES
13% Automatics
13%
AUTO LAUNDRY NEWS MAY 2021 37
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Alaska-California-Hawaii-Oregon-Washington
Pacific
PERCENTAGE OF WASH
Arizona-Colorado-Idaho-Montana-Nevada-
BUSINESS DONE BY SEASON Mountain
BY REGION New Mexico-Utah-Wyoming
Pacific 19 23 34 23
WINTER SPRING SUMMER FALL Iowa-Kansas-Minnesota-Missouri-Nebraska-
Midwest
North Dakota-South Dakota
Mountain 21 32 28 19 Illinois-Indiana-Michigan-Ohio-Wisconsin
Central
Midwest 23 30 23 25
Central 33 25 20 23
Alabama-Arkansas-Kentucky-Louisiana-
South Central
Mississippi-Oklahoma-Tennessee-Texas
South Central 15 35 25 25
Southeast 25 37 18 20
Delaware-Florida-Georgia-Maryland
Southeast
Carolinas-Virginia-West Virginia
Mid-Atlantic * * * *
New England 31 27 30 12
New Jersey-New York-Pennsylvania
Mid-Atlantic
NOTE: Some results do not total 100 due to rounding Connecticut-Maine-Massachusetts-
New England
New Hampshire-Rhode Island-Vermont
* T oo F ew R es p o ns es
PERCENTAGE OF PERCENTAGE OF
WASH BUSINESS WASH BUSINESS
DONE BY DAY OF WEEK DONE BY
HOUR OF THE DAY
MIDNIGHT-
MONDAY 8:00 AM
SUNDAY 8% TUESDAY 3%
21% 8% 8:00 AM -
7:00 PM - 10:00 AM
MIDNIGHT
WEDNESDAY 11%
8% 13%
THURSDAY 19%
SATURDAY 9%
27% 28% 10:00 AM - NOON
3:00 PM- 7:00 PM
FRIDAY
19%
26%
NOON - 3:00 PM
35
31%
30
VOTED
BEST
MONTHS
25
21% ATTENDANT
20
2016 2017 2018 2019 2020
15 14%
16% 16% 19% 15% 13%
FULL-TIME
10 PART-TIME 45% 32% 31% 50% 42%
5
NONE 39% 52% 50% 35% 45%
0 MARCH APRIL MAY
38 AUTO LAUNDRY NEWS MAY 2021
SELFSURVEY2021.qxd:SELFSURVEY2007.qxd 4/23/21 8:52 AM Page 39
INCOME (COMPARED TO PREVIOUS YEAR)
HIGHER SAME LOWER
60 56%
50
51% 52% 50%
40
43%
40%
35%
30
33%
29% 29% 29% 31%
29%
20
23% 21%
19%
17%
10
14%
0 2015 2016 2017 2018 2019 2020 2015 2016 2017 2018 2019 2020 2015 2016 2017 2018 2019 2020
EXPANSION PLANS
BUY VS. BUILD
10
Expansion Plans: Buy vs. Build
10% (in next 12 months) 10%
9%
8
8% 8% HOURS
OF
7% OPERATION
6
6% 6% OPEN SUNDAYS
5% 5% 5%
4
4% 4% 4% 100%
2 OPEN 24 HOURS
0
96%
2014 2015 2016 2017 2018 2019 2020
Planning to Buy Planning to Build
COMPETING SELF-SERVE
IN AREA
RESPONDENTS WHO
NUMBER OF COMPETITORS OPERATORS REPORTING OPERATE A COMBINED
0 20% AUTOMATIC/
SELF-SERVICE
1 15% FACILITY
2 34% 55% 45%
3 10% AUTOMATIC SELF-SERVE
WASH WASH
4 7% REVENUES REVENUES
AS AS
5 10% PERCENTAGE
OF
PERCENTAGE
OF
MORE
5% TOTAL TOTAL
0 5 10 15 20 25 30 35
THAN 5
INCOME INCOME
AUTO LAUNDRY NEWS MAY 2021 39
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EXPENSES (Operating Costs As Percentage of Total Monthly Revenues)
ELECTRICITY 5.2%
FUEL (GAS, OIL, ETC.) 4.7%
WATER 3.8%
SEWER 3.7%
CHEMICALS 5.7%
VENDING PRODUCTS 1.3%
SOFTENER SALT 0.8%
COLLECTION 1.0%
LOT SWEEPING 2.3%
ATTENDANT LABOR 12.1%
BOOKKEEPING 1.1%
REPLACEMENT PARTS 4.9%
NORMAL WEAR AND TEAR
REPLACEMENT PARTS 1.7%
VANDALISM
VEHICLE DAMAGE 0.3%
REFUNDS 0.4%
PIT PUMPING 1.6%
ADVERTISING & PROMO 1.5%
0 3 6 9 12 15
THE
THE AVERAGE THE AVERAGE
MONTHLY AVERAGE MONTHLY
GROSS MONTHLY GROSS
INCOME GROSS INCOME
PER BAY INCOME FOR
WAS PER VENDING
WAS
$1,847 VACUUM
WAS
$380
$299
42 AUTO LAUNDRY NEWS MAY 2021
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current equip.qxd:SELFSURVEY2007.qxd 4/22/20 10:40 AM Page 59
CURRENT EQUIPMENT
78%
WATER SOFTENER
76%
PRICE WATER SOFTENER
WATER HEATER
78%
VACUUMS WATER HEATER
PRICE PER MINUTE
COLD WATER RINSE
91%
COLD WATER RINSE
35 SPRAY WAXWAX
78%
31.8¢ SPRAY
30 27.9¢ 28.4¢
26.5¢ 27.5¢
51%
LIQUID TIRE/ENGINE
LIQUID TIRE/ENGINECLEANER
CLEANER
25
96%
FOAMING
FOAMING TIRE/ENGINECLEANER
TIRE/ENGINE CLEANER
20
91%
TRIGGER
TRIGGER GUNSGUNS
15
91%
FLOOR MAT HANGERS
FLOOR MAT HANGERS
10
98%
VENDING MACHINES
VENDING MACHINES
5
31%
VACUUMS
VACUUMS
0
58%
AIR DISPENSER
2016 2017 2018 2019 2020 AIR DISPENSER
38%
FRAGRANCE DISPENSER
FRAGRANCE DISPENSER
96%
CARPET CLEANING MACHINE
WASH BAYS
71%
PRICE PER MINUTE
CARPET
BILLCLEANING
CHANGER MACHINE
4%
BILL CHANGER
SPOT FREE RINSE WITH R.O.
60
59.7¢
38%
54.9¢ 53.4¢ 56.3¢ SPOTSPOT
FREEFREE RINSE
RINSE WITHR.O.
WITH D.I.
50.7¢
50
100%
SPOTFLOOR
FREEHEAT
RINSE WITH D.I.
40
18%
FOAMING BRUSHES
FLOOR HEAT
84%
30
SOAPY WATER BRUSHES
FOAMING BRUSHES
60%
PRESOAK
20 SOAPY WATER BRUSHES
84%
BURGLAR ALARM, SAFE
10 PRESOAK
22%
VIDEO SURVEILLANCE
0 BURGLAR
IN-BAYALARM, SAFE
29%
HANDHELD AIR DRYER
2016 2017 2018 2019 2020
47%
VIDEODOORS
SURVEILLANCE
73%
MULTI-COLORED
IN-BAY HANDHELD AIRFOAM
DRYER
EXPRESS
44%
EXTERIOR CREDIT CARD ACCEPTANCE
DOORS
NEARBY
24%
IN-BAY BILL ACCEPTANCE
MULTI-COLORED FOAM
36%
WATER RECLAIM SYSTEM
No 20% CREDIT CARD ACCEPTANCE
36%
SURFACE PROTECTANT
Yes 80% IN-BAY BILL ACCEPTANCE
91%
TOKEN ACCEPTANCE
HAS HAS NOT WATER RECLAIM SYSTEM
16%
HURT HURT LED LIGHTING
7%
BUSINESS BUSINESS SURFACE PROTECTANT
UNDERCARRIAGE SPRAY WAND
96%
TOKEN ACCEPTANCE
MOBILE PAY ACCEPTANCE
42% 58%
7%
COIN ACCEPTANCE
LED LIGHTING
CERAMIC COATING
UNDERCARRIAGE SPRAY WAND
0 10 20 30 40 50 60 70 80 90 100
0 20 40 60 80 100
AUTO LAUNDRY NEWS MAY 2021 43
SELFSURVEY2021.qxd:SELFSURVEY2007.qxd 4/23/21 8:52 AM Page 44
MARKET SIZE
HOW FAR DO
CUSTOMERS COME?
SITE LOCATION
50
45%
40
le s s
m il e s
34%
s or
ss
30
r le
11 % 2
ss
il e
3m
r le
so
54 %
le
i
so
ess
21% 4m i
SUBURBAN
le
20
59 %
rl
m
s
so
5
les
73% le
mi
or
8 s
le
81% mi
RURAL
10
URBAN
10
89 %
0
AUTOMATICS
12000
MARKET INCOME
LEVEL
$11,109 $10,754 $10,607
76% 10000
80 $9,967
AVERAGE
MONTHLY
8000
70
GROSS
60
$7,174 INCOME
AND
6000
50
EXPENSE
40
4000
$4,369 $4,066 $4,263 $3,986
HIGH
30
MIDDLE
16% $2,732
2000
20
8%
LOW
10
0
0
AVERAGE MONTHLY GROSS INCOME PER AVERAGE MONTHLY EXPENSE PER
AUTOMATIC AUTOMATIC
2016 2017 2018 2019 2020 2016 2017 2018 2019 2020
80
70
60
66% 64% 63% PERCENTAGE OF OPERATORS
WITH MULTIPLE SITES 2018
50
40
2019
30
2020
20
21%
10
14% 15%
10%
0
7% 7%
5% 2% 4% 5% 5% 5%
2% 1% 3%
1site 2 sites 3 sites 4 sites 5 sites More than 5
44 AUTO LAUNDRY NEWS MAY 2021
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