2022 Media Kit LET US HELP YOUR BUSINESS GO FURTHER! - National Court Reporters Association

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2022 Media Kit LET US HELP YOUR BUSINESS GO FURTHER! - National Court Reporters Association
2022 Media Kit
  LET US HELP YOUR
BUSINESS GO FURTHER!
          The National Court Reporters Association (NCRA) is
          internationally recognized as the premier educational
          and informational resource for its members and the
          public. Through its actively involved membership, the
          Association influences legislative issues and the global
          marketplace. NCRA’s credential programs provide
          members with opportunities for success, financial
          advancement, and recognition.

          The court reporting, captioning, and legal videography
          industry is a large community of individuals and small
          businesses that take great pride in their profession, and
          they spend money on quality products and services that
          can help them better perform their jobs. They are very
          loyal to NCRA and are more likely to purchase from
          vendors they learn about in the JCR magazine, the
          JCR Weekly newsletter, NCRA.org and TheJCR.com
          news site, or NCRA PROLink.
2022 Media Kit LET US HELP YOUR BUSINESS GO FURTHER! - National Court Reporters Association
2022 NCRA Media Kit

Journal of Court Reporting
                                            n   Published 10 times a year and sent to more than 14,000 NCRA members, including court reporters,
                                                CART and broadcast captioners, firm owners, legal videographers, instructors, school officials, and
                                                students
                                            n   Multiple ways to get your message across
                                                • Display Ads are available in various sizes and positions throughout the magazine. See below for
                                                  sizes and pricing.
                                                • Court Reporter Listing (CRL) Mini box ads (1/12 page) run near the back of each issue. Each
                                                  CRL ad includes a courtesy listing (company name and page number for ad) in the Action Locator
                                                  Index. The cost of the first state ad is $195 and additional state ads are $125 each. Expanded boldface
                                                  listings in the Action Locator Index are available at additional $50 each. Each expanded listing
                                                  contains a full physical address, phone, email, and URL.
                                                • Classified Advertising located at the back of each issue. See classified ad contract for details
                                                  and prices.
JCR Print Rates                                                                      Specifications and Dimensions
                                                   Rates per issue                    Ad size                                  Width          Height
                                 1 issue*           3 issues*         10 issues*      Full page, covers 2, 3, or 4
 Cover 4 (back cover)            n/a                $4,425            $3,995            Full-bleed ads
 Cover 2 (inside front)          n/a                $4,235            $3,835                File size*                         8.625”         11.375”
 Cover 3 (inside back)           n/a                $4,185            $3,655                Page trim size                     8.125”         10.875”
 Full page inside                $3,025             $2,995            $2,850                Live area                          7.625”         10.375”
 1/2 page                        $1,935             $1,815            $1,765             Non-bleed ads
 1/4 page                        $995               $950              $900                  File size                          7.375”         10.375”

 1/12 page (CRL only)            $195/$125**        $195/$125**       $195/$125**     1/2 page, horizontal                     7.125”         4.875”
 Expanded listing                                                                     1/4 page                                 3.36”          4.875”
                                 $50                $50               $50
 in CRL Index                                                                         1/12 page (CRL only)                     2.25”          2.0”
* Payment must be received for the total contract amount before                       * This allows for .25” bleed.
  the artwork is accepted and the ad runs in the JCR.                                 Please export with no crop marks.
** Court Reporter Listing (CRL): $195 first state; $125 each additional state.
                                                                                     Submit ads in CMYK format.
                                                                                     NCRA does not match PMS colors.
                                                                                     High-resolution (300 dpi) PDF format.

                                                                                             FULL PAGE            1/4 PAGE         1/12
                                                                                                                                   CRL only
                                                                                                                      3.36"
                                                                                         See above for bleed            x            1/12
                                                                                                                     4.875"         2.25"
                                                                                           and non-bleed                             x 2"

                                                                                              ad sizes.
                                                                                                                           HALF PAGE
                                                                                                                          HORIZONTAL

                                                                                                                              7.125"
                                                                                                                                 x
                                                                                                                              4.875"

                                                                                                                                                                 Cover photo:
                                                                                                                                                         Shelly Duhon, RPR
                                                                                                                                                       Official court reporter
                                                                                                                                                              Jonesboro, Ga.
                                                                                                                                                              NCRA Member

                                        For more information, email adsupport@ncra.org or call 978-804-2324
2022 Media Kit LET US HELP YOUR BUSINESS GO FURTHER! - National Court Reporters Association
2022 NCRA Media Kit

JCR Editorial Calendar and Deadlines
(content subject to change due to current events or NCRA’s strategic plans)

 ISSUE                          Editorial themes                                                             Contract due    Advertising
                                                                                                                             materials due
 January 2022                   Technology: Court reporters and videographers working together               Nov. 1, 2021    Nov. 15, 2021
                                Marketing in a post-pandemic world

 Be a part of NCRA’s Court Reporting & Captioning Week Feb. 5-12 by promoting the
 careers of court reporting and captioners
 February 2022                  Special issue: Black History Month                                           Dec. 1, 2021    Dec. 15, 2021
                                Mental health resources

 March 2022                     Focus on: Captioning                                                         Jan. 1, 2022    Jan. 15, 2022
                                Working with child advocates

 April 2022                     Court Reporting & Captioning Week successes                                  Feb. 1, 2022    Feb. 15, 2022
                                In roundtable: What you need to know about legal videographers

 Recognize the importance of certification to court reporters, captioners, legal videographers,
 and their clients with NCRA during Celebrate Certification Month.
 May 2022                       Certification Month                                                          March 1, 2022   March 15, 2022
                                Focus on: Small businesses

 Don’t miss out on the chance to be a part of the 2022 NCRA Conference & Expo in Orlando, Fla., July 21-24

 June 2022                      From freelancer to firm owner                                                April 1, 2022   April 15, 2022
                                2022 NCRA Conference & Expo preview

 July 2022                      Realtime tips you can use today                                              May 1, 2022     May 15, 2022
                                Technology: Tweak your software for better output

 Aug. 2022                      We do not have an issue this month.

 September 2022                 Focus on: How punctuation can make or break your transcript                  July 1, 2022    July 15, 2022
                                In roundtable: Conversations with teacher

 October 2022                   Technology: Cybersecurity – What you need to know to protect yourself and    Aug. 1, 2022    Aug. 15, 2022
                                your business
                                2022 NCRA Conference & Expo wrap-up

 November/                      Focus on: Professional development                                           Sept. 1, 2022   Sept. 15, 2022
 December 2022                  Technology: Tools of the trade

                                       For more information, email adsupport@ncra.org or call 978-804-2324
2022 Media Kit LET US HELP YOUR BUSINESS GO FURTHER! - National Court Reporters Association
2022 NCRA Media Kit

NCRA digital channels
                                 NEW 2022 DIGITAL BUNDLE
              Select at least two separate digital products listed below and receive a bundle discount:
       TWO PRODUCTS: 10% discount; THREE PRODUCTS: 15% discount; FOUR PRODUCTS: 20% discount

                   JCR Weekly, e-newsletter                                           Reserve           Total for 3      Total for 12
                                                                JCR Weekly
                   Published 48 times per year and sent to                            monthly*          months*          months*
                   more than 10,000 members and other                                  $500             $1,200        $3,600
                   industry professionals, the JCR Weekly      JCR Weekly ads are nonrotating. Artwork can be changed monthly.
                   is a popular e-newsletter delivering
                                                               Size: 300 x 250 pixels, File format: jpg
                   essential updates to readers in a format
                   designed for phones, tablets, or          * Payment must be received for the total contract amount before
                   desktops. Your ad can link to any content artwork is accepted and the ad runs in the JCR Weekly.
                   on the web. JCR Weekly has an average
                   open rate of 46 percent. The average click-through rate is 23 percent.

                  TheJCR.com,
                  industry news site                           TheJCR.com
                                                                                      Reserve
                                                                                      monthly*
                                                                                                       Total for 3
                                                                                                       months*
                                                                                                                        Total for 12
                                                                                                                        months*
                  NCRA’s dynamic news site pairs your
                                                             Nonrotating           $500              $1,200            $3,600
                  advertisement with fresh content that
                  drives readers to the site repeatedly.     Rotating              $350              $975              $3,300
                  TheJCR.com features unique articles        TheJCR.com ads rotate with no more than three other ads. Artwork can be
                  not published in the print magazine, as    changed monthly. Size: 260 x 200 pixels, File format: jpg
                  well as current industry news posted and
                  updated frequently.                      * Payment must be received for the total contract amount before artwork
                                                                is accepted and the ad runs on TheJCR.com.

                  NCRA.org, website
                                                                                           Reserve        Total for 3 Total for
                  NCRA’s home page averages more than           NCRA.org
                                                                                           monthly*       months* 12 months*
                  41,000 average sessions each month
                                                                Home page                  $1,000         $2,400        $7,200
                  and 161,000 average page views
                  each month. Home-page visitors rely           Home page, rotating        $800           $2,100        $6,000
                  on the site for industry certification        Interior page              $700           $1,800        $4,800
                  announcements and testing details,
                                                                Interior page, rotating    $500           $1,200        $3,600
                  industry news, and Association-related
                  information and events.                       NCRA.org ads rotate with no more than three other ads. Artwork can be
                                                                changed monthly. Home page ad size: 300 x 250 pixels, Interior page ad
                                                                size: 260 x 200 pixels, File format: jpg

                                                              * Payment must be received for the total contract amount before
                                                                artwork is accepted and the ad runs on NCRA.org.

                   For more information, email adsupport@ncra.org or call 978-804-2324
2022 Media Kit LET US HELP YOUR BUSINESS GO FURTHER! - National Court Reporters Association
2022 NCRA Media Kit

Up-to-Speed,                                  Up-to-Speed           1 issue*         3 issues*        6 issues*
student newsletter
                                              price per issue       $500             $1,200           $1,800
NCRA’s Up-to-Speed, a bimonthly
publication, is sent to more than 15,000     Up-to-Speed ads are nonrotating. Artwork can be changed for each
court reporting students and educators.      issue. Size: 300 x 250 pixels, File format: jpg
It is delivered electronically in a format * Payment must be received for the total contract amount before
                                             artwork is accepted and the ad runs in the Up-to-Speed newsletter.
designed for reading on mobile devices
and desktops. Up-to-Speed is distributed
beyond the NCRA membership to provide practical tips and industry insight essential to this important
audience. The newsletter publishes in January, March, May, July, September, and November. Up-
to-Speed has an average open rate of 33 percent.
The average click-through rate is 12 percent.

Online NCRA                  Online NCRA PROLink             Reserve            Total for 3        Total for
                             digital display ad              monthly*           months*            12 months*
PROLink
                             Nonrotating                     $700               $1,800             $4,800
digital
                             Rotating                        $500               $1,200             $3,600
display ad
                             Digital display ads on online NCRA PROLink rotate with no more than three other ads.
Place your digital            Artwork can be changed monthly. Ad size: 300 x 250 pixels. File format: jpg
display ad on NCRA
PROLink. Your ad
                            * Payment must be received for the total contract amount before artwork is accepted
will be seen every time       and the digital display ad runs on the online NCRA PROLink.
someone searches in this
largest directory of court
reporters, captioners, legal videographers, and other associated professionals. Your ad can link to any
content on the web.

For more information, email adsupport@ncra.org or call 978-804-2324
2022 Media Kit LET US HELP YOUR BUSINESS GO FURTHER! - National Court Reporters Association
2022 NCRA Media Kit

Online NCRA PROLink
The online NCRA PROLink provides a means for consumers to search for NCRA members including court reporters, captioners, legal
videographers, attorneys, paralegals, and other legal professionals. It also reinforces the value of certification in the profession. To be listed
in the online NCRA PROLink, you must be a current NCRA member and actively engaged in court reporting and captioning. Associate members
are also included.

MEMBER LISTINGS
All NCRA members receive one complimentary member Basic Listing with their membership. NCRA members can upgrade to a Premium Plus
Listing, which displays additional information and offers more exposure.

BASIC LISTING                                                             PREMIUM PLUS LISTING
First listing complimentary                                               Annual charge(s): $395 $250
Each additional listing $99 annual charge                                 Each additional listing $100
Includes:                                                                 Includes:
n   First and last name                                                   n   First and last name         n   Fax
n   Professional designations                                             n   Professional designations   n   Email
n   Primary reporter type (court reporters and captioners only)           n   Primary reporter type       n   Website
n   Secondary reporter type (court reporters and captioners only)             (court reporters and        n   Profile photo
n   Primary employment type                                                   captioners only)            n   Company name
n   City, state, zip, country                                             n   Secondary reporter type     n   Member services offered
n   Primary phone                                                             (court reporters and        n   Secondary phone
n   Fax                                                                       captioners only)            n   Street address
n   Email                                                                 n   Primary employment type     n   Google Map
n   Website                                                               n   City, state, zip, country   n   Firm description
n   Profile photo                                                         n   Primary phone               n   Social media links

Basic Listing Search View                                                  Premium Plus Listing Search View

Basic Listing Detail View
Susie Stenographer -                                                      Premium Plus Listing Detail View
Basic listing

                                      For more information, email adsupport@ncra.org or call 978-804-2324
2022 Media Kit LET US HELP YOUR BUSINESS GO FURTHER! - National Court Reporters Association
2022 NCRA Media Kit

Online NCRA PROLink
continued
FIRM LISTINGS
NCRA members who have firms with a physical location and employees may purchase a Firm Premium or Firm Premium Plus Listing to
showcase additional services.

FIRM PREMIUM LISTING                                               FIRM PREMIUM PLUS LISTING
Annual charge(s): First listing $300                               Annual charge(s): First listing $400
Each additional location $100                                      Each additional location $100
Includes:                                                          Includes:
n   Profile photo                                                  n   Profile photo               n   Available conference rooms
n   Company name                                                   n   Company name                    and capacity
n   Street address                                                 n   Street address              n   Google Map
n   City, state, zip, country                                      n   City, state, zip, country   n   Firm location services
n   Primary phone                                                  n   Primary phone               n   Photo carousel*
n   Secondary phone                                                n   Secondary phone                 (five images maximum)
n   Fax                                                            n   Fax                         n   Firm description
n   Email                                                          n   Email                       n   Social media links
n   Website                                                        n   Website                     * The recommended size of each
n   Available conference rooms and capacity                                                          photo should be 1000 x 1500
n   Google Map                                                                                       pixels or 1000 x 1000 pixels.
n   Firm location services
                                                                   Firm Premium Plus Listing Search View
Firm Premium Listing Search View

                                                                   Firm Premium Plus Listing Detail View
Firm Premium Listing Detail View

                                     For more information, email adsupport@ncra.org or call 978-804-2324
2022 Media Kit LET US HELP YOUR BUSINESS GO FURTHER! - National Court Reporters Association
Conference& Expo
               LEARN|NETWORK|CELEBRATE

  It’s not too early to start
 thinking about exhibiting
     or sponsoring at the
  2022 NCRA Conference
           & Expo.
          July 21-24, 2022
        Hyatt Regency Orlando
          Orlando, Florida
Join professionals in the court reporting, captioning,
and legal videography field at the NCRA event of
the year as members, firm owners, and industry
professionals gather to exhibit, present, learn,
and network.
Exhibit – Take advantage of this captive audience
to showcase your products, services, and support of
the industry.
Sponsor – Showcase your company and market
your brand with one of our many sponsorship
opportunities.

          Contact Susie Prue at
 adsupport@ncra.org or 978-804-2324
         to learn about NCRA’s
   special discounts for exhibitors and
       sponsors who sign up early.

                          For more information, email adsupport@ncra.org or call 978-804-2324
2022 Media Kit LET US HELP YOUR BUSINESS GO FURTHER! - National Court Reporters Association 2022 Media Kit LET US HELP YOUR BUSINESS GO FURTHER! - National Court Reporters Association
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