2022 Mediakit - Burda Media
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M ediakit 2022
A word of Introduction
ELLE who is she?
ELLE is between 25 and 45 years old, but may also be 100 if…
ELLE is fascinated with and entertained by fashion
ELLE has a unique style and always looks good, which is why it’s
such a pleasure to look at her
ELLE is changeable: sometimes unconventional, sometimes
practical, usually cheerful, sometimes serious
ELLE is democratic, excludes no one, respects the rights of
others, cares about her rights
ELLE does not judge, but she does point out what she thinks is
important for you
Joanna Lorynowicz
editor-in-chief
INTRODUCTION
Information About the Title
ELLE magazine means: 76 years of history, 27 years
presence in Poland, 43 editnions in the world
ELLE knows a lot about herself, but she wants to find out
even more
ELLE is aware of the troublesome and sad sides of life,
but at heart she is an optimist
ELLE looks for young talents and presents them
to the world
ELLE is a friend, a guide in the world of fashion
and culture
ELLE inspires trust, she is intriguing. You want
to spend time with her
ELLE inspires, entertains, and makes you think
ELLE makes you feel good!
ABOUT THE TITLE
Magazine’s content
other 4%
lifestyle 9%
fashion 53%
culture 6%
magazine 13%
beauty 15%
ABOUT THE TITLE
Sales: 25 578 copies
Readership: 237 187
Reader’s profile:
78% of women
Average age: 41 years old
Secondary and higher education: 80%
Household income above 4 000 pln 66%
Place of residence: towns of more than 100 000 residents: 38%
Source: PBC; CCS; 9/2020 - 8/2021; all; n= 26 518; realization Millward Brown; compilation Burda
ZKDP; 9/2020 - 8/2021; total paid circulation
ABOUT THE TITLE
Formats and Price List
opening spread 216 900 pln
spread 163 900 pln
FULL
2nd cover 163 900 pln
SPREAD SPREAD IN A BOX
PAGE 3rd cover 104 900 pln
2x (5+210+5) 2x (5+200+5) 4th cover 182 900 pln
x (5+210+5) x
(5+275+5) mm x (5+255+5) mm*
(5+275+5) mm right page 95 900 pln
left page 89 900 pln
junior page 79 900 pln
1/2 right page 75 900 pln
PAGE 1/2 PAGE 1/2 PAGE JUNIOR
1/2 left page 63 900 pln
IN A BOX VERTICAL HORIZONTAL PAGE 1/3 right page 57 900 pln
(5+190+5) (5+94+5) (5+210+5) (5+122+5) 1/3 left page 50 900 pln
x x x x
(5+255+5) mm (5+275+5) mm (5+134+5) mm (5+172+5) mm 1/4 right page 45 900 pln
1/4 left page 35 900 pln
spread in a box 116 900 pln
right page in a box 78 900 pln
1/3 PAGE 1/3 PAGE 1/4 PAGE 1/4 PAGE ISLAND**
left page in a box 74 900 pln
VERTICAL HORIZONTAL HORIZONTAL island 54 900 pln
(5+94+5) 100x100mm
(5+66+5) (5+210+5) (5+210+5) x
x x x (5+134+5) mm SURCHARGES
(5+275+5) mm (5+91+5) mm (5+68+5) mm
Ad placement in the first 1/2 of the magazine 15%
Ad placement in the first 1/3 of the magazine 30%
* Spread in a box equals two pages in a box extended by inner margins.
** non-bleed format
Ad placement aside selected editorial material 15%
Second advertiser 10%
Other non-standard advertisements to be settled on the basis of separate
cost calculation. All prices are net prices. Statutory VAT tax is to be added
to all the prices above.
FORMATS AND PRICE LIST
Formats and Price List
opening spread 43 600 €
spread 32 900 €
SPREAD
FULL
SPREAD IN A BOX
2nd cover 32 900 €
PAGE
3rd cover 21 000 €
2x (5+210+5) 2x (5+200+5)
x (5+210+5) x 4th cover 36 700 €
(5+275+5) mm x (5+255+5) mm*
(5+275+5) mm right page 19 300 €
left page 17 900 €
junior page 16 000 €
1/2 right page 15 200 €
PAGE 1/2 PAGE 1/2 PAGE JUNIOR 1/2 left page 12 700 €
IN A BOX VERTICAL HORIZONTAL PAGE
1/3 right page 11 600 €
(5+190+5) (5+94+5) (5+210+5) (5+122+5) 1/3 left page 10 200 €
x x x x
(5+255+5) mm (5+275+5) mm (5+134+5) mm (5+172+5) mm 1/4 right page 9 100 €
1/4 left page 7 200 €
spread in a box 23 500 €
right page in a box 15 700 €
1/3 PAGE 1/3 PAGE 1/4 PAGE 1/4 PAGE ISLAND** left page in a box 14 900 €
VERTICAL HORIZONTAL HORIZONTAL
(5+94+5) 100x100mm
island 11 000 €
(5+66+5) (5+210+5) (5+210+5) x
x x x (5+134+5) mm SURCHARGES
(5+275+5) mm (5+91+5) mm (5+68+5) mm
Ad placement in the first 1/2 of the magazine 15%
Ad placement in the first 1/3 of the magazine 30%
* Spread in a box equals two pages in a box extended by inner margins.
** non-bleed format
Ad placement aside selected editorial material 15%
Second advertiser 10%
Other non-standard advertisements to be settled on the basis of separate
cost calculation. All prices are net prices. Statutory VAT tax is to be added
to all the prices above.
FORMATS AND PRICE LIST
Publishing Schedule
Issue Deadline for The first day
number submitting of sales
materials
2/2022 17.12.2021 05.01.2022
3/2022 14.01.2022 03.02.2022
4/2022 11.02.2022 03.03.2022
5/2022 18.03.2022 06.04.2022
6/2022 15.04.2022 04.05.2022
7/2022 20.05.2022 08.06.2022
8/2022 17.06.2022 06.07.2022
9/2022 15.07.2022 03.08.2022
10/2022 12.08.2022 01.09.2022
11/2022 16.09.2022 05.10.2022
12/2022 14.10.2022 02.11.2022
1/2023 14.11.2022 01.12.2022
PUBLISHING SCHEDULE
Technical Data and Terms of
Acceptance of Advertising Orders
Net format 210x275 mm Preparing of Color space:: CMYK
materials Vector graphics – texts converted to curves
Files PDF; 1.3 version (technical
Up to 10 MB: specification Total Ink Limit(TIL):
summary) covers: 320%; inside pages: 300%
e-mail:
reklama.wroclaw@burdamedia.pl ICC Profile:
Data storage covers: ISO Coated v2 (ECI)
ftp://ftp.burdamedia.pl
inside pages: PSO_LWCImproved (ECI)
login:reklama
password: burdamedia Bleeds: min. 5 mm;
Minimal proximity of all elements from trim
Print offset edge: 5 mm and 10 mm from the spine
Binding Perfect bound The spread’s image should have 6 mm of
doubling
ICC profiles are available on ftp.burdamedia.pl in DOWNLOAD folder. The table aboe is a summary of Technical Specification available on
www.burdamedia.pl or ftp.burdamedia.pl in DOWNLOAD folder. In case of discrepancies the full Technical Specification content should be followed
Should you have any technical question, please contat: reklama.wroclaw@burdamedia.pl
The detailed sale conditions of advertising surface, including advertising orders, publishing and emission of announcements and/ or
advertisements in magazines issued by Burda Media Polska Sp. z o.o. [limited liabilities company] are stated in Bylaws of Advertising
and Announcements Orders available at www.burdamedia.pl
TECHNICAL DATA
360° Communication
elle.pl
7 974 300 page views
2 483 949 unique users
(09.2021) Elle
25 578 sales
237 187 readers
Tlo
facebook
229 529 fans
(09.2021)
instagram
134 000 followers
(09.2021)
ONLINEWhy the Press?
1. Press engages – while reading we concentrate. Therefore, we can 5. Press is creative – Beside a wide variety of formats that the press has to
easily take our mind off things. In is a kind of relazation we yearn for. offer, it also provides advertising forms such as: inserts, glues inserts,
bands, scented strips, folds and many others wihin the scope of its
2. Press builds credibility – through constant contact with our readers immense possibilities.
we know to advice and make our readers trust us. It is the special
bond and trust between the reader and the magazine that is created 6. Press builds intimacy – as the research show, most women associate
on the basis of a discussion (e-mails, letters, comments, dispute) and reading with relax and intimacy. This is what clearly improves perceiving
which results in strenghtening credibility and advertising message. the message of an advertisement. Moreover, a magazine always engages
into a discussion; what’s new, what’s interesting, what is worth
3. Press enhances brand awareness – thanks to immense possibilities of recommending.
presenting a product in press, the enhanced content of advertisements
not only allows the reader to get to know the product better but also 7. Press does not irritate – the research show that TV audience is irritated
strenghtens its image. by the amount of emitted commercials. 80 percent of respondents
considered commercials to be the most irritating whereas advertisement
4. Press reaches target groups – on the basis of wide variety of topics, in press is regarded to be irritating by only 8 percent*.
consumer and readership research, it is easy to create target groups
*Source: PRO Media House presentation, on the basis of the research by Demoskop.
and introduce products in accordance with a group’s needs.
BENEFITSContact Details
www.burdamedia.pl Advertising Sales Department
ul. Marynarska 15, 02-674 Warszawa
BURDA MEDIA POLSKA SP. Z O.O.
ul. Marynarska 15
02-674 Warszawa
NIP: 897-14-11-483 Małgorzata Gurbała
Sales Director
mob.: +48 600 207 181
malgorzata.gurbala@burdamedia.pl
Bank account:
PLN: 49 1050 0086 1000 0090 3172 2672
EUR: 27 1050 0086 1000 0090 3172 2680 Ewelina Kluz Małgorzata Janiszewska Joanna Hasny
USD: 26 1050 0086 1000 0090 3172 2698 Acting Sales Team Manager Senior Account Executive Traffic Expert
mob.: +48 692 444 293 mob.: +48 692 440 127 tel.: +48 22 36 03 646
ewelina.kluz@burdamedia.pl malgorzata.janiszewska@burdamedia.pl mob.: + 48 694 455 354
Payment date: joanna.hasny@burdamedia.pl
After the publication of the advertisement, on Ewelina Dorda Sylwia Klich
the basis of the VAT invoice issued, within the Senior Account Executive Senior Account Executive
deadline indicated in the order or the invoice. mob.: +48 608 356 156 mob.: +48 694 455 430
ewelina.dorda@burdamedia.pl sylwia.klich@burdamedia.pl
Periodicity: monthly
Radosław Grabowski Renata Bogusz
Territorial scope: nationvide Senior Account Executive Beauty Expert
mob.: +48 604 112 494 mob.: +48 692 440 106
ISSN: 1232-8308 radoslaw.grabowski@burdamedia.pl renata.bogusz@burdamedia.pl
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