$25,000 - Westchester's Winter Wonderland
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PLATINUM
SPONSOR
$ 25,000
We thank you for
your support.
KENSICO DAM PLAZA, VALHALLA, NY
Friday, November 23, 2018 - Monday, December 31, 2018
Hours: 5pm-9pm Sun-Thurs & 5pm-10pm Fri-Sat
KENSICO DAM PLAZA: THE EVENT FEATURES:
• Attracts 20,000+ people to events • The Santa Experience, plus special character appearance
nights, with no additional cost to visit and take photos
• Premiere gathering site for the Cultural Heritage
with Santa and his friends.
celebrations, concerts, arts and craft shows and the
annual Independence Day Music Fest • The Winter Wonderland Holiday Circus - Westchester's
ONLY tented holiday circus! At least three shows per
• Accessibility to public transportation, including night and a NEW Magic Show in the Dining Tent.
Metro-North Railroad and the Westchester County
Bee-Line Bus System • Westchester’s ONLY outdoor refrigerated ice rink, with
skate rentals included in admission.
• Family-friendly special event nights such as our Kickoff
WESTCHESTER COUNTY DEMOGRAPHICS: Tree Lighting and New Year's Eve Ball Drop.
Population: 949,050 • MORE holiday amusement rides for visitors to enjoy!
Education: Bachelor’s Degree: 22% • Fantastic local food trucks on-site, full bar, and holiday
Graduate Degree or Higher: 22.3% shopping in the Dining Tent.
Household Income: • ENHANCED eco-friendly LED light show and our
Average household: $79,585 spectacular 40-foot Christmas Tree.
Average Family: $101,324
177,631 households have an income over $75,000 • Opportunity to host birthday and holiday parties on site!
AS A SPONSOR:
• Reach over 30,000 people and expand your
customer base.
• Grow company awareness and visibility for your
brand to your target audience.
• Position your company as a good neighbor and
supporter of Westchester’s Parks.
• Enhance economic, social and aesthetic vitality of
the community.
PLATINUM SPONSOR OPPORTUNITIES:
• On-site promotion opportunities (booth display
to reach 30,000+ people).
• Exclusive logo placement on all signage and
promotional materials.
• Recognition in all press and marketing materials
(27,500,000+ in NY Metro Region).
SPONSOR PROMOTION: RECOGNITION - PUBLIC RELATIONS:
Sponsor banner in the County Center and Kensico • Over 75,000,000 impressions from PR efforts 2014-17.
Dam Plaza: Nov. 1st – Jan. 1st (average daily car count • Acknowledgement in posts on Social Media outlets (i.e.
at CC: 37,500; at KDP: 19,000) Facebook, Instagram).
• Available Corporate Partner profile on WPF’s web site.
• Sponsor banners (2) on-site at the event
entrance and on the plaza. • Press Conference at Kensico Dam Plaza in honor of
sponsor support with opportunity for media and
• Sponsor will be acknowledged and have the
community news coverage, scheduled between Sept-
opportunity for remarks from the stage at the
Nov.
press kick-off event.
• Promotional display area at event (i.e. table). HOSPITALITY PACKAGE:
• Other possible promotions include our “special
• Optional hospitality area of events for clients and/or
event” nights, including New Year's Eve. employees.
LOGO PLACEMENT: • All-access passes (100) that can be used without
• Westchester County Parks website -335,000 unique reservations by clients and/or employees.
visits annually ($5,000).
CUSTOMIZED PROMOTIONS AND CONTESTS:
• E-blasts (3) to Parks e-club distribution list and County
distribution list of residents, subscribers, members, and • Opportunity to do special promotions offering
previous ticket buyers ($10,500). sponsors’ customers, clients and employees the
• Westchester Parks Foundation website - 6,425 unique following:
visits annually ($1,000). - Free Tickets
• Westchester Parks Foundation newsletter - 12,000 - VIP Pass
subscribers monthly ($5,000). • Dedicated eblasts (3) to Westchester Parks
• All printed and electronic event tickets. Foundation lists - 12,000 subscribers monthly.
• Program distributed to all attendees (30,000+ people).
HOSPITALITY OPPORTUNITIES:
• All promotional collateral materials.
• Complimentary sponsor tickets;
• VIP Kick-off Event;
• Space to entertain clients or employees.
Contact Us
For information about how to become a sponsor at Westchester’s Winter Wonderland contact:
WESTCHESTER PARKS FOUNDATION
155 Lafayette Avenue, Suite 101 ● White Plains, New York 10603
Marissa Madonia, Development Director | Phone: 914-231-4600 | Email: marissa@thewpf.org
GOLD
SPONSOR
$ 15,000
We thank you for
your support.
KENSICO DAM PLAZA, VALHALLA, NY
Friday, November 23, 2018 - Monday, December 31, 2018
Hours: 5pm-9pm Sun-Thurs & 5pm-10pm Fri-Sat
KENSICO DAM PLAZA: THE EVENT FEATURES:
• Attracts 20,000+ people to events • The Santa Experience, plus special character appearance
• Premiere gathering site for the Cultural Heritage nights, with no additional cost to visit and take photos
celebrations, concerts, arts and craft shows and the with Santa and his friends.
annual Independence Day Music Fest • The Winter Wonderland Holiday Circus - Westchester's
ONLY tented holiday circus! At least three shows per
• Accessibility to public transportation, including
night and a NEW Magic Show in the Dining Tent.
Metro-North Railroad and the Westchester County
Bee-Line Bus System • Westchester’s ONLY outdoor refrigerated ice rink, with
skate rentals included in admission.
• Family-friendly special event nights such as our Kickoff
WESTCHESTER COUNTY DEMOGRAPHICS: Tree Lighting and New Year's Eve Ball Drop.
Population: 949,050 • MORE holiday amusement rides for visitors to enjoy!
Education: Bachelor’s Degree: 22% • Fantastic local food trucks on-site, full bar, and holiday
Graduate Degree or Higher: 22.3% shopping in the Dining Tent.
Household Income: • ENHANCED eco-friendly LED light show and our
Average household: $79,585 spectacular 40-foot Christmas Tree.
Average Family: $101,324
177,631 households have an income over $75,000 • Opportunity to host birthday and holiday parties on site!
AS A SPONSOR:
• Reach over 30,000 people and expand your
customer base.
• Grow company awareness and visibility for your
brand to your target audience.
• Position your company as a good neighbor and
supporter of Westchester’s Parks.
• Enhance economic, social and aesthetic vitality of
the community.
GOLD SPONSOR OPPORTUNITIES:
• On-site promotion opportunities (booth display
to reach 30,000+ people).
• Exclusive logo placement on all signage and
promotional materials.
• Recognition in all press and marketing materials
(27,500,000+ in NY Metro Region).
SPONSOR PROMOTION: RECOGNITION - PUBLIC RELATIONS:
Sponsor banner in the County Center and Kensico • Over 75,000,000 impressions from PR efforts 2014-17.
Dam Plaza: Nov. 1st – Jan. 1st (average daily car count • Acknowledgement in posts on Social Media outlets (i.e.
at CC: 37,500; at KDP: 19,000) Facebook, Instagram).
• Available Corporate Partner profile on WPF’s web site.
• Sponsor banners (2) on-site at the event
entrance and on the plaza. • Press Conference at Kensico Dam Plaza in honor of
sponsor support with opportunity for media and
• Sponsor will be acknowledged and have the
community news coverage, scheduled between Sept-
opportunity for remarks from the stage at the
Nov.
press kick-off event.
• Promotional display area at event (i.e. table). HOSPITALITY PACKAGE:
• Other possible promotions include our “special
• Optional hospitality area of events for clients and/or
event” nights, including New Year's Eve. employees.
LOGO PLACEMENT: • All-access passes (100) that can be used without
• Westchester County Parks website -335,000 unique reservations by clients and/or employees.
visits annually ($5,000).
CUSTOMIZED PROMOTIONS AND CONTESTS:
• E-blasts (3) to Parks e-club distribution list and County
distribution list of residents, subscribers, members, and • Opportunity to do special promotions offering
previous ticket buyers ($10,500). sponsors’ customers, clients and employees the
• Westchester Parks Foundation website - 6,425 unique following:
visits annually ($1,000). - Free Tickets
• Westchester Parks Foundation newsletter - 12,000 - VIP Pass
subscribers monthly ($5,000). • Dedicated eblasts (3) to Westchester Parks
• All printed and electronic event tickets. Foundation lists - 12,000 subscribers monthly.
• Program distributed to all attendees (30,000+ people).
HOSPITALITY OPPORTUNITIES:
• All promotional collateral materials.
• Complimentary sponsor tickets;
• VIP Kick-off Event;
• Space to entertain clients or employees.
Contact Us
For information about how to become a sponsor at Westchester’s Winter Wonderland contact:
WESTCHESTER PARKS FOUNDATION
155 Lafayette Avenue, Suite 101 ● White Plains, New York 10603
Marissa Madonia, Development Director | Phone: 914-231-4600 | Email: marissa@thewpf.orgSILVER
SPONSOR
$ 10,000
We thank you for
your support.
KENSICO DAM PLAZA, VALHALLA, NY
Friday, November 23, 2018 - Monday, December 31, 2018
Hours: 5pm-9pm Sun-Thurs & 5pm-10pm Fri-Sat
KENSICO DAM PLAZA: THE EVENT FEATURES:
• Attracts 20,000+ people to events. • The Santa Experience, plus special character appearance
nights, with no additional cost to visit and take photos
• Premiere gathering site for the Cultural Heritage
with Santa and his friends.
celebrations, concerts, arts and craft shows and the
annual Independence Day Music Fest. • The Winter Wonderland Holiday Circus - Westchester's
ONLY tented holiday circus! At least three shows per
• Accessibility to public transportation, including
night and a NEW Magic Show in the Dining Tent.
Metro-North Railroad and the Westchester County
Bee-Line Bus System. • Westchester’s ONLY outdoor refrigerated ice rink, with
skate rentals included in admission.
• Family-friendly special event nights such as our Kickoff
WESTCHESTER COUNTY DEMOGRAPHICS: Tree Lighting and New Year's Eve Ball Drop.
Population: 949,050 • MORE holiday amusement rides for visitors to enjoy!
Education: Bachelor’s Degree: 22% • Fantastic local food trucks on-site, full bar, and holiday
Graduate Degree or Higher: 22.3% shopping in the Dining Tent.
Household Income: • ENHANCED eco-friendly LED light show and our
Average household: $79,585 spectacular 40-foot Christmas Tree.
Average Family: $101,324
177,631 households have an income over $75,000 • Opportunity to host birthday and holiday parties on site!
AS A SPONSOR:
• Reach over 30,000 people and expand your
customer base.
• Grow company awareness and visibility for your
brand to your target audience.
• Position your company as a good neighbor and
supporter of Westchester’s Parks.
• Enhance economic, social and aesthetic vitality of
the community.
SILVER SPONSOR OPPORTUNITIES:
• On-site promotion opportunities (booth display
to reach 30,000+ people).
• Exclusive logo placement on all signage and
promotional materials.
• Recognition in all press and marketing materials
(27,500,000+ in NY Metro Region).SPONSOR PROMOTION: RECOGNITION - PUBLIC RELATIONS:
Sponsor banner in the County Center and Kensico • Over 75,000,000 impressions from PR efforts 2014-17.
Dam Plaza: Nov. 1st – Jan. 1st (average daily car count • Acknowledgement in posts on Social Media outlets (i.e.
at CC: 37,500; at KDP: 19,000) Facebook, Instagram).
• Available Corporate Partner profile on WPF’s web site.
• Sponsor banners (2) on-site at the event
entrance and on the plaza. • Press Conference at Kensico Dam Plaza in honor of
sponsor support with opportunity for media and
• Sponsor will be acknowledged and have the
community news coverage, scheduled between Sept-
opportunity for remarks from the stage at the
Nov.
press kick-off event.
• Promotional display area at event (i.e. table). HOSPITALITY PACKAGE:
• Other possible promotions include our “special
• Optional hospitality area of events for clients and/or
event” nights, including New Year's Eve. employees.
LOGO PLACEMENT: • All-access passes (100) that can be used without
• Westchester County Parks website -335,000 unique reservations by clients and/or employees.
visits annually ($5,000).
CUSTOMIZED PROMOTIONS AND CONTESTS:
• E-blasts (3) to Parks e-club distribution list and County
distribution list of residents, subscribers, members, and • Opportunity to do special promotions offering
previous ticket buyers ($10,500). sponsors’ customers, clients and employees the
• Westchester Parks Foundation website - 6,425 unique following:
visits annually ($1,000). - Free Tickets
• Westchester Parks Foundation newsletter - 12,000 - VIP Pass
subscribers monthly ($5,000). • Dedicated eblasts (3) to Westchester Parks
• All printed and electronic event tickets. Foundation lists - 12,000 subscribers monthly.
• Program distributed to all attendees (30,000+ people).
HOSPITALITY OPPORTUNITIES:
• All promotional collateral materials.
• Complimentary sponsor tickets;
• VIP Kick-off Event;
• Space to entertain clients or employees.
Contact Us
For information about how to become a sponsor at Westchester’s Winter Wonderland contact:
WESTCHESTER PARKS FOUNDATION
155 Lafayette Avenue, Suite 101 ● White Plains, New York 10603
Marissa Madonia, Development Director | Phone: 914-231-4600 | Email: marissa@thewpf.orgON-SITE
SPONSORS
KENSICO DAM PLAZA, VALHALLA, NY
Friday, November 23, 2018 - Monday, December 31, 2018
Hours: 5pm-9pm Sun-Thurs & 5pm-10pm Fri-Sat
Westchester’s Winter Wonderland gives residents and visitors to Westchester County a chance to
experience a one-of-a-kind holiday event that brings the best of Bryant Park and Rockefeller Center right
here at home!
• The Santa Experience, plus special character
• ENHANCED eco-friendly LED light show, illuminated
appearance nights, with no additional cost to visit and
trees on the plaza, and out spectacular 40-foot
take photos with Santa and his friends.
Christmas Tree.
• Westchester's ONLY tented holiday circus! At least
• Fantastic local food trucks on-site, full bar, and holiday
three shows per night and a NEW Magic Show.
shopping in the Dining Tent.
• Westchester's ONLY outdoor refrigerated ice rink,
• Opportunity to host birthday and holiday parties!
with skate rentals included in admission.
• Winter Wonderland is a one-of-a-kind local event,
• Family-friendly special event nights such as our
reasonably priced and easily accessible, situated at
Kickoff Tree Lighting and New Year's Eve Ball Drop.
county-favorite Kensico Dam Plaza.
• Three holiday rides for visitors to enjoy.
Kensico Dam Plaza provides a unique setting for a wide variety of activities throughout the year including Cultural
Heritage celebrations, concerts, arts and craft shows and the annual Independence Day Music Fest. These events
attract more than 20,000 people on any given event.
Attendance 2014 - 2017 seasons: 100,000+
2018 le: Sunday Monday Tuesday Wednesday Thursday Friday Saturday
du NOVEMBER
Sche from 23 5 p.m. - 10 p.m. 24 5 p.m. - 10 p.m.
DECEMBER
tes
25 da ber 23 - 25 5 p.m. - 9 p.m. 29 5 p.m. - 9 p.m. 30 5 p.m. - 10 p.m. 1 5 p.m. - 10 p.m.
m
Nove ber 31 2 5 p.m. - 9 p.m. 6 5 p.m. - 9 p.m. 7 5 p.m. - 10 p.m. 8 5 p.m. - 10 p.m.
m
Dece 9 5 p.m. - 9 p.m. 13 5 p.m. - 9 p.m. 14 5 p.m. - 10 p.m. 15 5 p.m. - 10 p.m.
16 5 p.m. - 9 p.m. 20 5 p.m. - 9 p.m. 21 5 p.m. - 10 p.m. 22 5 p.m. - 10 p.m.
Weekdays and Sundays
5 p.m. to 9 p.m. 23 5 p.m. - 9 p.m. 26 5 p.m. - 9 p.m. 27 5 p.m. - 9 p.m. 28 5 p.m. - 10 p.m. 29 5 p.m. - 10 p.m.
Fridays and Saturdays 30 5 p.m. - 9 p.m. 31 5 p.m. - 9 p.m.
5 p.m. to 10 p.m.EVENT INFORMATION
All activities are included in admission:
• The Santa Experience – take your own, unlimited • Enhanced “Lights of Wonder” holiday light show.
photos with Santa and special character friends. • New, unlimited holiday rides.
• Ice Skating on the outdoor rink, including skates. • Access to Food Truck Court, Full Bar and Holiday
• Holiday Circus performances and Magic Show, Shopping in the Dining Tent, plus heated outdoor
special programming and event nights. seating area.
Entries are not timed, ticketholders can stay in Winter Wonderland as long as they like! Parking is free.
Media and Advertising in 2018 will feature an incredible advertising package!
In 2017, the package included:
450+ paid ad placements over 7 week period reaching millions of Hudson Valley residents.
50 earned media placements for an estimated 27,500,000+ impressions, including tri-state media
outlets ABC-7, WCBS and Fox 5.
$250,000 in paid and sponsored prime time and location advertising packages with:
• Local and regional print and • Outdoor advertising venues, buses,
digital media shelters and kiosks
• Metro-North Railroad • Westchester County Airport
Nearly one million county residents and hundreds of thousands more in NYC, Rockland, Putnam, Northern New
Jersey and Southern Connecticut. Be part of THE signature winter event in Westchester County.
ON-SITE SPONSORSHIP OPPORTUNITIES
Entertainment Sponsor
$20,000
• Signage visible from the entire venue
• Includes a Platinum Sponsorship and mention on marketing materials
Venue Tents
$6,000 Includes prominent indoor and outdoor signage to catch the eye of our
visitors! Work with us to present your company’s name and logo in a festive
and memorable way.
• Dining Tent – the place to warm up and enjoy a meal and beverage. A bar is available for those over 21 years of age.
• Outdoor Seating Court – heated outdoor area with views of the light show, featuring Adirondack seating.
• Santa Experience – a hugely popular venue for families stop in to visit with Santa and his friends.
• Food Truck Court – between all the fun activities, visitors spend time getting food at our trucks.
• Rides – visitors gather under the tents for the fun of the Wonderland Express and Holly Jolly Caterpillar rides.Special Event Days Winter Hay Ride
$5,000 $2,500
• Tree Lighting Kickoff Ceremony SOLD • Winter Hay Ride – 3x5 banner on both sides
• Kid-Friendly New Year's Eve Event of the tractor
Ice Rink Banner Circus Ring Banners
$1,500 $1,500 each
• Dasherboard ad inside the Ice Skating rink • Each banner is 2’ high and 5’ wide
72” by 34”
Program Booklet* Product
Demonstration Area
$300 - $1,000 $500/day
• 5,000 copy distribution to 20,000+ visitors
• 5,000 copy distribution to 20,000+ visitors
• Back Page - $1,000
• Full Page - $500 Website
• Half Page - $300 $400 Advertisement
• 5,000 copy distribution to 20,000+ visitors
• Ad size: Back Cover/Full Page – 8” (height) x 5” (width) $400
Half Page – 3-7/8” (height) x 5” (width)
• Accepted files: pdf, tif, jpg, and eps at 300 DPI resolution • Ad size: 250 (height) x 300 (width) in pixels
• Format: JPG
• Will be shown on every page of our website
• Link to your business’ website
*Deadline for submission is Friday, November 9th
For additional sponsor information, please contact Marissa Madonia at 914-231-4600You can also read
