5 Steps for writing a killer Instagram bio - APM
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Entrepreneurship Facilitators - Liverpool is a free service funded by the Australian Government.
JULY 2021
5 Steps for writing a
killer Instagram bio by Rita Di Tomassio -
NetPlanet Digital
Instagram – how we all From checking reels, to sending hearts, and
sharing photos and videos, Instagram provides
Instagram biography (or ‘bio’) is a great
starting point.
love this social platform! us with one of the best channels to engage
These 150 characters at the top of your profile
with the community and seek some easy
are an introduction to your business, playing
entertainment.
an important role in the first impression your
Brands are now using this powerful platform page makes.
to build awareness and strategically connect
Finding the correct way to use your Instagram
with their target audience.
bio can help you capture the attention of your
Want to grow your Instagram following? audience, drive engagement, and generate
Investing time into planning a compelling future conversions.
Sydney South West Entrepreneurship Facilitator Services
Launchpad Newsletter April - June 2021
Why is your Instagram bio might describe you and your business. This
important? allows you to create a genuine persona that
is both realistic and credible.
A well-written Instagram bio can do
wonders for your business, like:
2. Write down keywords about
f Succinctly informing your audience who your business
you are and what you do The second step is to nail down some
f Highlighting your strengths in the same of the keywords which describe your
way a resume does business. Regardless of the size of your
online business, do thorough keyword
f Creating a professional first impression research based on a general keyword that
f A creative bio can give a sense of your you want to use.
personality to your target market, 3. Use brand-specific hashtags
enabling them to relate to you on a
personal level as well Include the brand-specific hashtags in
the bio. This will draw the attention of
f A well-written business bio adds a the viewer to your bio. Instead of using
personal touch to your service and hashtags that are specific to your brand,
makes prospects feel more comfortable using in-trend hashtags will bring more
about your brand visibility among Instagram users.
Here’s our top five smart tips to consider
4. Add URLs
when creating a credible and engaging
Instagram bio for your profile: Add links to your business website in a way
that the URL can be tracked through (app
Five smart steps to write a killer or other) analytics. This helps bring traffic
Instagram bio from Instagram to your website that will
An Instagram bio lets people know result in conversions for your business.
more about you and what you are good 5. Give a sneak peek to your
at. Unfortunately, most professional
followers
Instagram bios are stale and boring. They
lack depth and inspiration. Follow the tips To make the bio less formal, try to add a
below to spark interest and make your bio touch of humour and creativity by using
look super interesting. line breaks or emojis. This will make people
remember you even after they have closed
1. Find out the keywords about the page or clicked through.
who you are Your Instagram followers will first go
To maximise your 150 characters, it’s through your profile and posts, if they find
important to brainstorm keywords or it interesting or informative then only will
phrases to include in your bio. They can they hit ‘Follow’.
include your personal interests, activities and
hobbies or achievements. While Instagram is usually overlooked as
a ‘not-so-useful social media platform,’ it
When you initially brainstorm, prepare a has the potential to give your brand quick
list of about 10-15 keywords, shortlist 3 recognition, provided you use a powerful
or 4 of the most attractive traits. If this is Instagram bio.
challenging, ask those you know, how they
Sydney South West Entrepreneurship Facilitator Services 2
Launchpad Newsletter April - June 2021
6 Essentials to Starting
a Business Successfully by Leanne Hume,
Simply Numbers Pty Ltd
When you are
looking to start your
own business, it’s
an exciting and
creative time.
Here’s our 6 essential
tips to give your
business the best
possible start.
1. Get the right advice 4. Make a Business Plan
Decide on the structure of your business. Do you want to operate A business plan gives your business the greatest chance of success.
a company or conduct business as a sole trader? Are there any This is essential for refining your unique selling point (USP) or
licenses that you need to operate? Some places you can seek knowing what you can offer the market. It is vital to research and
advice from include your accountant, trade association or local make sure you understand the market that you are operating within.
and state government regulations for operation. There are many There are places to do your research such as Australian Bureau of
sources of free advice available to make use of, including websites Statistics, which can give you a snapshot of the market or industry
such as business.gov.au can also help. you are operating within.
2. Register your business 5. Get familiar with marketing and the online world
Your business will need an Australia Business Number (ABN) There’s lots of great marketing tools online to drive your marketing
however, may not need to be registered for GST. Once you have an efforts – such as your website, Search Engine Optimisation (SEO) or
ABN and completed the right registrations for your business, then online shop – to name a few. You can also choose to register for a
you can open a bank account for your business. The business bank ‘Google My Business’ account. To be successful in business you will
account is important. need to sell your products or services and you will not be able to do
this without people being aware that you exist. Invest in a marketing
3. Cashflow is king
plan of action. Understanding your customers’ needs and how you
Do a financial plan for the first 12 months to work out how you can can meet those needs is the cornerstone of good marketing.
support yourself. Building a business takes time energy and effort,
6. Take advantage of free support available to you
and this is an essential part of working out how you are going to
manage the financial aspects of your business. This will give you an There are many local, state, and federal assistance programs that
overview of what costs are involved in setting up and running your maybe applicable to your industry from Long Service Leave for
business. Who is going to be responsible for bookkeeping will be an Construction workers and Contract Cleaners to the Small Business
important decision too. There are some free templates to assist with Commission of NSW being able to check shop leases for free that
planning available through reliable online sources. you may need to search out and investigate. Investigate grants and
other assistance which can support you as you set up your business.
Sydney South West Entrepreneurship Facilitator Services 3
Launchpad Newsletter April - June 2021
4 Business Benefits
of Professional Email
Services for SMBs by Gabor Szathmari,
Arrow Networks
Is your business making the most of
the benefits available with Microsoft
Office 365 and Google’s G Suite?
Here’s how to get more things done
with free add-ons and protect your
business with the security features.
Australian small businesses are the most However, home-grade email services are Business-grade email hosting services
likely to be targeted by scammers – catering for the consumer market and they come with a large number of benefits to
according to the Australian Competition are unfit for business purposes. For these your business:
and Consumer Commission (ACCC). reasons, business owners should consider the
f Scalability - It only takes a few clicks to
migration to a premium email platform when:
The sudden increase of email-based scams create email addresses, email aliases,
(also known as ‘Business email compromise’ f New employees or contractors are about shared mailboxes and distribution lists for
scams) contributed $3.8m extra to the to join the organisation, and the new the new hires
losses reported to Scamwatch in 2018. hires need reliable, easy-to-use and
f Professional branding - Your email
independent (non-shared) mailboxes
According to the ACCC, any organisation addresses feature your company’s
with your business name
managing money via bank accounts is a domain name (e.g. @mybusiness.com.au)
potential target of cyber scams such as f Files and documents featuring sensitive
f Security - Two-factor authentication and
email-based attacks. data (e.g. tax file numbers, identity
email spoofing protection are standard
documents, contracts) are often
The good news is Australian businesses can cybersecurity features of any business-
exchanged via electronic messages
avoid these losses with professional email grade email platform
solutions with built-in protection from the f Brand consistency is important. It can
f Data sovereignty - Professional services
most common scams. look less professional to include free
let you choose the preferred geographical
webmail addresses (e.g. businessname@
To make it easy, here’s an overview of the location of the company’s files and emails
gmail.com) on business cards and
security and productivity benefits of the
marketing materials or mailing your f Productivity - Premium email solutions
two most popular business-grade email
prospects, clients and suppliers come with a wide range of add-ons to
platforms - Office 365 and Google Suite.
boost productivity in your business
And we explain how these solutions can
protect your company.
Home vs business email providers
New businesses often rely on low-cost
email platforms provided by internet service
providers (e.g. @tpg.com.au, @bigpond.
com) and domain registrars (for example,
GoDaddy, CrazyDomains, cPanel).
It is understandable when business owners
keep their business expenses low at the
beginnings by relying on complimentary
services.
Sydney South West Entrepreneurship Facilitator Services 4
Launchpad Newsletter April - June 2021
deceiving your staff into making additional
payments to the scammer.
These scams often rely on sophisticated
hacking techniques such as:
f phishing;
f email spoofing;
f fake login pages;
f zero-day malware;
f credential stuffing (i.e. using passwords
made public in previous data breaches).
While basic email services offer little to no
protection from these nefarious practices,
Microsoft and Google make significant
efforts to combat email scams.
Both Office 365 and G Suite come with
features to protect businesses from email-
How a professional email f Create company-wide calendars for
based attacks, such as:
platform makes your business your employees so you can make time
more productive? for special events f Two-factor (or multi-factor)
f Join the company social network to let authentication to defend from password
Premium email platforms such as Microsoft
off steam (Microsoft Yammer) theft and password reuse attacks
Office 365 and Google G Suite come with
a myriad of services helping businesses of f Email spoofing protection (with the
These add-ons all come for free with
any size to grow. combination of DKIM, SPF and DMARC
the standard Office 365 and G Suite
subscriptions. records)
The popularity of these two services lies in
the add-ons helping you to get more things f Protection from display name spoofing
As free and low-cost email providers
done, for instance: and email impersonation scams
usually offer email services only, substantial
f Create team folders in the cloud to share costs involved when these add-ons are They also come with additional features with
files and documents with your staff, your purchased from third-parties like Dropbox a strong focus on cybersecurity, such as:
clients and your suppliers (OneDrive for or GoToMeeting instead.
Business, Google Drive) f Privacy, security and compliance
Essentially, you get more from your scoring tools
f Create and collaborate on any technology investments if you choose any
document from any device. Access of the email platforms over your low-cost f Remote wipe company-owned laptops
Microsoft Word, Excel PowerPoint and email solution. and smartphones
Google Docs with your web browser or f Protection against sophisticated threats
How business-grade email
your iOS/Android device
services keep hackers away? hidden in email attachments, web links,
f Host online meetings with the zero-day malware, ransomware, and
An email scam is when a cybercriminal other advanced attempts
additional voice and video conferencing
contacts you or your staff pretending to
services (Skype for Business, Google f Protection from data loss with data
be from a legitimate entity (e.g. your bank,
Hangouts Meet) retention and email archiving support
your client, your supplier) with the intention
f Bring your staff together on a chat and to defraud your business. As with the productivity add-ons, most of
collaboration platform (Microsoft Teams, these security features are included with
The ultimate goal of email scams is
Google Hangouts Chat) your subscription for free or a small fee.
tampering with your bank transfers or
Where to go next? existing mailboxes can easily be migrated
to the new email platform.
If you think the time is ripe to migrate to
Office 365 or G Suite, you should get in It typically takes a couple of hours to
touch with your preferred IT provider to get your business onto the new service
get your business on board. and start benefiting from the additional
productivity add-ons and security features.
They can further demonstrate the
benefits of these email platforms to your Arrow Networks is a managed IT services
business and calculate the cost savings provider offering business email hosting
compared to your existing solution. services on Office 365 and G Suite.
You do not need to worry about losing Contact the team today to discuss your
any of your emails, as the content of your business’s technology solutions.
Sydney South West Entrepreneurship Facilitator Services 5
Launchpad Newsletter April - June 2021
Getting Out and About
EF Nicole attended LCC Business After 5 EF David and NEIS Consultant Edmond
event 21st April 2021. Keynote speaker Joe Nehme having lunch after meeting with
Risk CEO of Arab Bank Many Rivers 26th May 2021
Wally Mehana CEO of Canterbury Bankstown Hon. Dr. Geoff Lee, MP. Minister for
Chamber of Commerce at the CBCC Skills and Tertiary Education, Sport,
Business After 5 Event on 26th May 2021 Multiculturalism, Seniors & Veterans.
Addressing the CBCC Business After 5 Event
26th May 2021.
EF David attended LCC Business After 5 EF David and EF Nicole with Hon. Dr. Geoff Advertisement for radio program 3 Quirks
Event on 19th May 2021 Lee, MP. Minister for Skills and Tertiary and a Turk. EF David promoted EFS of the
Education, Sport, Multiculturalism, Seniors & program on 21st May 2021
Veterans. At CBCC Business After 5 Education
Growth Innovation On 26th May 2021
EF David and EF Nicole
attending DESE meeting
on 23rd June 2021
6 Sydney South West Entrepreneurship Facilitator Services
Launchpad Newsletter April - June 2021
Support
Directory
Our directory of key contacts in the Cabramatta, Fairfield and Liverpool area.
Accountants Business Connect – Find an Merrylands Chamber of Thrive Refugee Enterprise
Smarter Accounting Pty Ltd Advisor Commerce Gus Nehme – Business and
www.business-connect-register. www.merrylandschamberofcommerce. financial support
(02) 9755 4552
industry.nsw.gov.au com.au (02) 9797 8378
www.smarteraccounting.com.au
Pinnacle Traction www.thriverefugeeenterprise.org.au
W Wen & Co Grants & Funding
Anthony Wood - 02 8315 2055 Networking Events
Chartered Accountants SupportJobs for NSW
www.pinacletraction.com.au
& Business Advisers 1300 562 679 BNI Spirit – Liverpool Chapter
Suite 7, Level 2, 300 George St, Silver & Wise www.jobsfornsw.com.au (Business Networking
Sydney NSW 2000 Hunter Leonard - 0400 237 647 International
Tel: 02 8090 2449 / 02 9871 3429 www.silverandwise.com.au IT www.facebook.com/bnispirit /
or 0402087829 Arrow Networks www.bni.com.au
Business Community
Nexus Norwest 4 Columbia Court Gabor Szathmari - 1300 883 420
Services See also Chambers of
Baulkham Hills NSW 2153 www.arnet.com.au
Fairfield City Council Small Commerce
(by appointment only)
www.wwenandco.com.au Business Initiative Legal South West
www.fairfieldcity.nsw.gov.au/ Genesis Legal Partners Entrepreneurial Hub
Box Advisory Services
Business/Business-Resources/ jenny@genesislegalpartners.com.au www.facebook.com/
6/23 Hunt St, North Parramatta
Useful-Business-Information groups/1072921752892762/
NSW 2151 Pinnacles Trademark Specialists
1300 411 022 Liverpool City Council – Start www.pinnacletms.com.au SWNG (South Western
dmach@boxas.com.au and Grow Your Business In Networking Group) – Liverpool
Liverpool Licences & Permits www.swng.org.au/chapters/liverpool
www.boxas.com.au
www.liverpool.nsw.gov.au/business/ Australian Business Licence Women’s Networking Links
SBA Small Business Accounting
local-business/start-and-grow- and Information Service www.woman.com.au/women-in-
Julia Zhang - 0425 282 622
your-business-in-liverpool www.ablis.business.gov.au business-networking-groups-and-
www.sbahornsby.com.au
Business Hubs Life Coaches events
Simply Numbers Pty Ltd
Leanne Hume - (02) 8319 2066 The Workary Fox Coaching Small Business Loans
www.simplynumbers.com.au www.fairfieldcity.nsw.gov.au / Rolf - 0404 840 506 ANZ Small Business Specialist
leanne@simplynumbers.com.au theworkary www.foxcoaching.com.au Lily Chang - 0423 109 009
Silver & Young 0437 733 270 lily.chang@anz.com
Marketing ASBAS Digital
Suite 501, Level 5, 7 Secant Street, South West Sydney Business Prospa
Crimson Dragon Digital
Liverpool – Angelo Argyros Enterprise Centre www.prospa.com
www.silverandyoung.com.au
Marketing
(02) 4647 6232
Yesica Alfonso - 0435 426 657 Many Rivers
www.swsydneybec.com.au
Business Advisory Services www.crimsondragondigital.com www.manyrivers.org.au
Business Enterprise Centre Business Information NetPlanet Digital NAB Small Business Team
www.becaustralia.org.au & Support Rita Di Tomassio Juliana Gebara - (02) 9732 9305
Canterbury Bankstown business.gov.au Unit 5/605 Hume Highway Casula www.nab.com.au
Business Advisory Service asic.gov.au NSW 2170
www.employment.gov.au www.netplanetdigital.com.au
Small Business Training
(02) 9707 9227
www.cbcity.nsw.gov.au/business (Department of Employment, New Business Assistance
Skills, Small and Family Business)
Migrant Resources with NEIS Program – Konekt
Collappor8 Assyrian Migrant Resource Liz Nguyen - 0459 899 034
Jo Johnston, Business Consultant, Business Insurance Centre www.konektemployment.com.au/
(02) 8328 1350 www.bizcover.com.au Jolie Linh Nguyen - (02) 9687 9901 start-your-own-business
Level 8/25 Restwell St, www.cmrc.com.au
Bankstown NSW 2200 Chambers of Commerce New Business Assistance
contact@collappor8.com.au
Community Migrant Resource with NEIS Program
Canterbury-Bankstown
www.collappor8.com.au
Centre – Sydney Business
Chamber of Commerce
Jolie Linh Nguyen - (02) 9687 9901 1800 634 772
Western Sydney www.cbchamber.org.au
www.cmrc.com.au www.sydneybusiness.org.au
Resource Centre Liverpool Chamber netplanetdigital.com.au
0434 507 079
Ignite – Small Business Start-
of Commerce
www.wsbusiness.com.au
ups – Settlement Services
Lisa Aifantis – Secretary
International
1300 464 547
Business Coaches Dina Petrakis - 0478 103 290
www.liverpoolchamber.org.au
Business Australia
www.businessaustralia.com
7 Sydney South West Entrepreneurship Facilitator Services
You can also read
