A Decentralized, White-Label Lottery Protocol Developed For The Ethereum Blockchain - WHITE PAPER & BUSINESS PLAN VERSION 5.0 - Samsara Protocol
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A Decentralized, White-Label
Lottery Protocol Developed
For The Ethereum Blockchain
WHITE PAPER & BUSINESS PLAN
VERSION 5.0
Table of Contents
Summary 3 Online Lottery Market Opportunity 19
Samsara Protocol 3
Luxury Real Estate and Luxury Goods
Samsara Luxury Lotto 3 Market Opportunity 19
Fair Play Consulting 4
Business Model 20
The SRA Token & SRA Token Lotto 4
Protecting Against Volatility:
Samsara’s Path to Market 5 Incorporating DAI Stable Coin 20
Introduction 6 Samsara Cash Draw 21
Samsara Escrow Services 21
Blockchain Technology:
Escrow Process 21
How Does It Work? 7
Samsara Marketing and Social
Ethereum and Smart Contracts 8
Responsibility Program 22
The Market Opportunity 9
Samsara Luxury Lotto, How it Works 22
The Business Models 10 Protecting Player Privacy 22
Samsara Protocol 10 Open to All 22
Fair Play Consulting 10 Accessible Luxury 23
The SRA Token & SRA Token Lotto 11 Referral Program 23
SRA Token Parameters 11 Trustless and Transparent 23
SRA Token Lotto: How It Works 11 Possible Lotto Outcomes 24
SRA Token Private Sale, Public Issue Samsara Luxury Lotto Prize Showcase:
& Value Growth 12 Sanctum 24
SRA Private Sale 12
Fair Play Consulting 24
Public Sales & Value Growth 12
Proof of Concept: Samsara Luxury Lotto 13 Business Development and
Client Management 25
The Lotto Protocol 14 Samsara Protocol Use Case Examples 25
How It Works 14 Provably-Fair Lottery Aggregator 25
Governance Smart Contracts 14 The SRA Token & SRA Token Lotto 26
The Lotto Package Smart Contracts 14 Into the Mainstream 26
SRA Token Lotto 15
Marketing Approach and Strategy 26
On Trust, Transparency and Random
Generated Numbers 15 Samsara Luxury Lotto 26
Samsara Protocol Community: SRA Token Lotto 27
Incentivizing Growth 16 Fair Play Consulting 27
Samsara Protocol Proof-of-Concept: Social Media 27
Samsara Luxury Lotto 17 Editorial 27
Introduction 18 Roadmap 28
Market Opportunity 19 The Team 29
Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 2Summary
The Samsara ecosystem is made up of four complementary businesses, each with its own dedicated
market focus and business model. Together, they demonstrate Samsara Protocol in action, and make
blockchain-powered lotteries and random draws available and easily accessible to all.
In the short-term, Samsara’s aim is to deliver a simple, effective and secure solution to the central
issues of trust and transparency in lottery games to the market. In the mid-to-long-term, Samsara aims
to bring blockchain-powered lotteries into the mainstream by working with regulators to deliver safe,
provably-fair lotteries to the market.
Samsara Protocol
The first, and the one the others are built upon, is Samsara Protocol: a system built on the blockchain
which enables the running of bespoke, provably fair lotteries and randomized draws.
Initially run on the Ethereum blockchain, Samsara Protocol will offer anyone, from private and public
companies, NGOs and charities to community groups, small businesses and individuals, a secure,
transparent and trustless lottery-on-the-blockchain solution.
This solution will be powered by a unique range of smart contracts. The initial smart contracts will
offer blockchain-powered lottery draws, with a second set of smart contracts developed to offer
ticket-sale-free random draws. Over time, and in response to market need and demand, additional
smart contract packages will be developed by the Samsara team to provide a range of off-the-shelf
and bespoke solutions for lotteries and random draws.
Samsara Luxury Lotto
The second, Samsara Luxury Lotto, is the world’s first
blockchain-powered luxury lottery. It is also Samsara
Protocol’s live proof-of-concept, and the first lottery to
be run using Samsara Protocol smart contracts.
Focused on luxury real estate at the outset, it will
provide vetted developers and real-estate owners
the opportunity to sell their properties by way of a
lottery draw on Samsara Luxury Lotto, and players
the opportunity to win unique, high-value properties
worldwide. First up, Sanctum, a stunning, secure and
sustainable luxury villa in Chiang Mai, Thailand.
Rendering of Sanctum villa exterior.
Courtesy of thesanctumchiangmai.com
Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 3Thanks to Samsara Protocol’s decentralized nature, Samsara Luxury Lotto is able to guarantee a provably fair playing experience for everyone, players and asset holders alike. Every lottery run, from the main prize draws to the frequent cash draws, is run on Samsara Protocol smart contracts, with all associated information publicly stored and available on the blockchain, making it traceable and immutable. While Samsara Luxury Lotto is Samsara Protocol’s proof-of-concept and will launch in tandem with the protocol, it will operate independently from Samsara Protocol and follow its own phased growth and development plan. Fair Play Consulting The third, Fair Play Consulting, is the first business to be built on top of Samsara Protocol. It will act as Samsara Protocol’s business development and client management arm, offering a range of expert assistance to anyone looking to run their own lottery or random draw on Samsara Protocol. Actively promoting the protocol within existing cryptocurrency and blockchain communities, and to business, charities, NGOs, community groups and individuals outside these communities, it will expand Samsara Protocol’s reach to ensure consistent adoption and growth. It will also offer greater reach to lotteries run on Samsara Protocol through its blockchain-powered lotteries aggregator; a platform which will offer players access to all the lotteries being run on Samsara Protocol at any one time. In addition, it will offer assistance to players by way of how-to guides and tutorials for those unfamiliar with cryptocurrencies, and help to make their first contact with blockchain technology easy and rewarding. In the long-term, one of Fair Play Consulting’s core aims will be to help propel provably fair, blockchain-powered lotteries into the mainstream. By engaging with lottery and gambling regulatory bodies worldwide, starting with those already working with or exploring the potential of blockchain technology, it will pursue the formation of a regulatory framework for blockchain-powered lotteries, as today, none exists. The SRA Token & SRA Token Lotto The fourth is the SRA Token: the vehicle for investment into the Samsara ecosystem and the world’s first and only endless lottery ticket. SRA Tokens were initially developed by the Samsara team to enable users to access Samsara Protocol’s smart contracts, but their utility was limited. Therefore, to remove a layer of friction for users, for this they were replaced by Ether; already the base cryptocurrency for Samsara Protocol and its smart contracts. The Samsara Protocol ecosystem-wide lottery, the SRA Token Lotto, which was the primary reward and benefit for SRA Token holders, remains however. Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 4
Through dedicated smart contracts every lottery run on Samsara Protocol contributes to the SRA
Token Lotto fund. With every SRA Token acting as a permanent and endless lottery ticket, and each
SRA giving one entry into all SRA Token Lotto draws held, today and tomorrow, the SRA Token Lotto
will offer token holders the chance to win regular cash prizes.
A finite number of SRA Tokens will be issued, and 75 percent of these are reserved for public sale.
The value of SRA Tokens will increase with every new lottery run on Samsara Protocol, with a limited
number of SRA Tokens issued publically at that time—as punctual coin offerings—at the next
incremental price point. Long-term, SRA Tokens will be released to the major exchanges, and their
value dictated by the market.
Samsara’s Path to Market
As it will be launching with a complete product in Samsara Protocol, a live proof-of-concept in Samsara
Luxury Lotto, and a structured business development and growth arm in Fair Play Consulting, Samsara
has chosen to approach the market somewhat differently to the standard model currently being seen
in the market.
Instead of running pre-sales followed by an ICO, Samsara will invite a few select private investors to
a pre-launch private sale through which to secure funding for continued development. No ICO will
be held for Samsara, however small SRA coin-offerings will be held each time a new lottery is run on
Samsara Protocol, with built-in offerings for original investors.
This approach has been selected to ensure Samsara can bring its product to market faster, while
following a structured growth and development path aimed at long-term profitability and sustainability,
and consistently increasing returns for investors.
Samsara
Protocol
Samsara The
Samsara Fair Play
Luxury
Consulting
Lotto Ecosystem
SRA Token
Lotto
Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 5Introduction
The online gambling market, including lotteries, continues to see fast-paced growth, with global
customer spend on online gambling projected to reach an astronomical $950 billion by 20211.
In this market, the ability to be provably fair is invaluable and exceedingly difficult to come by, and while
all online operators will say that they offer a safe and secure playing experience with transparent game
mechanics and random results, and most will attempt to do so, few will actually deliver on every front.
This is generally not due to unwillingness or bad faith on the operator’s part, but rather to the
complexity involved in ensuring all these crucial facets are delivered upon.
At present, to establish whether a non government-backed gambling site offers them safety and
security, players must generally rely on testing the system themselves, the terms and guarantees of the
site, and most importantly the site’s reputation in the market. This not only results in a less than certain
assessment for the player, it also creates seemingly insurmountable barriers to entry for new operators
with little or no established reputation in the market, or those looking to run a one-off lottery.
This is where Samsara Protocol comes in. It delivers a solution for both players and operators to the
issues of trust, security and safety—initially for online lotteries or randomized draws—through the use
of Smart Contracts run on the Ethereum blockchain.
For lottery operators, with Samsara Protocol:
• They can set the parameters of their lottery or random draw, such as ticket price,
number of tickets, target prize, draw date etc…
• These data, along with any validating documents such as title deeds, are added to the
draw’s dedicated Smart Contracts, and placed on the Ethereum blockchain,
• Every ticket sold is then automatically recorded in the draw’s Smart Contracts,
providing a publically accessible record of all ticket sales to both the operator and their
customers for the life cycle of the draw and beyond,
• At a predetermined time and date, Samsara Protocol will execute the random draw
process, with random number generation currently run through Oraclize,
• The result will then be retrieved and validated and published on the Ethereum
blockchain, and the draw prize transferred to the winning ticket holder as per the
parameters established in the draw’s Smart Contracts at the outset.
With Samsara Protocol, every action above is published and stored publicly once the smart contracts
have been placed on the Ethereum blockchain, making the process tamper-proof and fully transparent
for the operator and their customers.
1. Juniper Research 2016, Spend on Online Gambling Reaching that of Digital Good and Services Worldwide,
https://www.juniperresearch.com/
a. https://casinowhizz.com/site/online-gambling-revenue-will-hit-1-trillion-2021/
b. https://www.juniperresearch.com/press/press-releases/global-online-gambling-wagers-to-approach-$1-
trill?utm_source=juniperpr&utm_medium=email&utm_campaign=gambling_16_pr1_juniperpr
Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 6Blockchain Technology:
How Does It Work?
As things stand, any agreement made between two people or entities requires a level of trust, whether
it’s trusting a bank to process a transfer to the correct account, a lottery draw to be truly random or a
friend to return the power tools they borrowed three months ago.
With blockchain technology, trust is simply not a requirement.
The Blockchain Process
Distributed to the network
A transaction is initiated
?
A B
B GENESIS BLOCK
Transaction
completed Added to the blockchain,
and "chained" to the block Validated by
preceding it through cryptography distributed consensus
The trustless nature of the technology is down to how it works. A blockchain is run on a decentralized
peer-to-peer network of computers, each of which hold identical copies of the transactions, the data
contained within the blocks, in real time. A new block is added to the blockchain only once the
network as a whole has verified and validated it through a process known as distributed consensus.
This block is then “chained” to the one that came before it through cryptography, ensuring it
cannot be altered or tampered with, all the way back to the first block, known as the Genesis block.
The larger the network grows, the stronger and more secure it becomes.
Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 7While the application of blockchain technology has moved beyond the recording of financial transactions to record everything from intellectual property rights to proof of identity via real estate property titles and many more, a blockchain remains just a long string of shared, trusted and immutable transactions, accessible by everyone and controlled by no one. This, added to the fact that with blockchain technology there is no middle-man to approve, facilitate, validate or verify these transactions, results in a system which creates efficiencies in a fully transparent and secure manner. Ethereum and Smart Contracts In their own words, “Ethereum is a decentralized platform that runs smart contracts: applications that run exactly as programmed without any possibility of downtime, censorship, fraud or third party interference.” As a concept, Ethereum was first posited by Vitalik Buterin at the end of 2013. It was funded by a crowdsale between July and August 2014 and went live in July 2015. Since then hundreds of projects in dozens of market sectors have been launched on Ethereum, and in March 2017 the Enterprise Ethereum Alliance (EEA) was founded by 30 Fortune 500 companies, research groups, academics and blockchain-based startups to develop a clear roadmap for enterprise features and requirements on Ethereum, and offer resources to businesses looking to leverage this groundbreaking technology. As of October 2017, EEA membership has risen to 200 members and continues to grow, and its members include Hewlett Packard, Cisco, Toyota Research Institute, Samsung, Microsoft, Intel, J.P. Morgan, Deloitte, Accenture, Banco Santander, ING, and the National Bank of Canada among many others. Ethereum has been quickly and widely accepted as the most important development in the blockchain ecosystem since the technology’s inception with Bitcoin, tying together as it does the stability, security and transparency of the blockchain with the endless possibilities offered by smart contracts—which are simply computer programs which automatically execute a set of pre-determined conditions. It provides entrepreneurs, developers and established businesses with a blockchain protocol with built-in programming languages upon which to build their next, great idea on the blockchain much easier, and faster, than they could before. Samsara Protocol is one of those ideas. Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 8
The Market Opportunity
The global online gambling market, which includes casinos, betting and lotteries, continues to see
rapid and sustained growth, with the value of all online gambling customer spend set to rise from
$550 billion in 2016 to nearly $950 billion by 2021, with a large part of this growth fueled by the
transition of customers from traditional lottery purchases to online purchases1.
CAGR for this market is expected to be more than 9 percent by 2021, and online gambling operator
incomes are projected to hit $60 billion by 2020, up from $44 billion in 20162.
While definitive global statistics are difficult to ascertain due to the range of metrics used in reporting
these figures, the global lotteries segment of the market is said to currently account for +/-30 percent
of all land-based gambling spend, but only +/-10 percent of all online gambling spend. While this
percentage is expected to grow as government-backed lottery operators continue to expand their
online offerings, it indicates there is still more than ample room and customer appetite in the online
lottery segment, in a market already on-track for exceptionally fast growth in the next few years.
Despite the rapid growth seen in the online gambling market since the first online casino launched
in 1996, research shows that a high level of mistrust in the fairness of online gambling sites continues
to hamper the growth of this market3. Gaining the trust of customers remains the hardest yet most
necessary benchmark to meet for operators, requiring not only transparency and fairness in the games
offered, but also a seamless player experience, fast transfer of winnings and a high level of existing
social proof.
The core issues of trust, transparency, safety and fairness in online gambling are at the heart of why
blockchain technology, and the Ethereum platform in particular, has seen such fast adoption within
the gambling market. They are why Samsara Protocol is run on the Ethereum blockchain, thus allowing
it to offer lottery operators, old and new, a trustless foundation upon which to base and run their
provably fair lottery. They are also why through Fair Play Consulting, Samsara will seek to work with
gambling and lottery regulators to establish a regulatory framework for blockchain-powered lotteries.
1. Juniper Research 2016, Spend on Online Gambling Reaching that of Digital Good and Services Worldwide,
https://www.juniperresearch.com/
a. https://casinowhizz.com/site/online-gambling-revenue-will-hit-1-trillion-2021/
b. https://www.juniperresearch.com/press/press-releases/global-online-gambling-wagers-to-approach-$1-
trill?utm_source=juniperpr&utm_medium=email&utm_campaign=gambling_16_pr1_juniperpr
2. Technavio Market Research, Global Online Gambling Market 2017-2021 (from press release)
https://www.prnewswire.com/news-releases/global-online-gambling-market-2017-2021-300518420.html
3. https://epubs.scu.edu.au/cgi/viewcontent.cgi?referer=https://duckduckgo.
com/&httpsredir=1&article=1871&context=tourism_pubs
Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 9The Business Models
Samsara Protocol
Samsara Protocol is the technical arm of the Samsara ecosystem, and the core around which it is built.
It will be developed in phases, with its focus at launch being threefold:
1. Providing access to the protocol and its initial set of smart contracts, allowing
businesses, charities, individuals etc., to run provably fair, blockchain-powered lotteries,
2. Developing bespoke complementary smart contracts for these lottery draws
as required,
3. The development of smart contracts for ticket-free random draws run on Samsara
Protocol, and additional smart contract packages as driven by market demand.
In addition, in this first phase of development Samsara Protocol will finalize and make available for
use to Fair Play Consulting the Wizard app: an application which will allow lottery applications to
communicate seamlessly with Samsara Protocol. This application is already in BETA, and has been
used to help set up the protocol’s proof-of-concept, Samsara Luxury Lotto.
In a second phase of development Samsara Protocol will invite developers and entrepreneurs to form
the Samsara Protocol Community, and work to broaden the reach and applications of the protocol.
Samsara Protocol’s revenue generation will be driven and managed by Fair Play Consulting; Samsara’s
business development and client management arm.
Fair Play Consulting
Fair Play Consulting, and by extension Samsara Protocol, will generate revenue through four main
avenues at the outset:
1. The sale of Samsara Protocol’s existing and future smart contract packages to
identified target markets,
2. The sale of bespoke smart contract solutions to clients in niche markets,
a. Pricing for both of these is set as percentage of the value of the project,
3. The sale of on-demand services that facilitate client use of Samsara Protocol, such as
technical assistance, marketing, design etc., to both the above target markets,
4. The sale of SRA Tokens as outlined below.
As Samsara Protocol gains traction in the market, Fair Play Consulting will also launch its blockchain-
powered lotteries aggregator. This platform will regroup all the lotteries being run on Samsara
Protocol in one central space, providing easy access for players to find and participate in provably fair
lotteries and random draws.
Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 10It will always be free to use for players. In addition, it will provide them with access to all the lotteries
being run on Samsara Protocol and offer help and information on all things blockchain and crypto:
from “how to” guides on buying Ether or other cryptocurrencies, to the benefits of blockchain-
powered gaming.
The platform will also be free to use for lottery operators running their lottery on Samsara Protocol,
expanding their reach and giving them access to a global pool of targeted players.
The SRA Token & SRA Token Lotto
SRA Token Parameters
Token Name: Samsara Token
Token Symbol: SRA
Format: ERC20
Maximum Issue: 200,000,000
Launch Price: 1 SRA = USD$1.00
SRA Token Distribution
5% Business Partners
and Advisors 75% Public Issue
10% Private Sale (Over Time)*
10% Samsara Team
Including post-launch airdrops & bounty campaigns
*
SRA Token Lotto: How It Works
• Every SRA Token acts as a permanent lottery ticket for SRA Token Lotto draws and is
linked to the token holder’s unique wallet address,
• Every lottery run on Samsara Protocol channels 0.5 percent of the value of each ticket
sold to the SRA Token Lotto fund smart contract,
¡ The first lottery draw to be run on Samsara Protocol, the Samsara Luxury Lotto
Sanctum draw, will contribute the equivalent in Ether of $6,000 to the SRA
Token Lotto fund over the lifecycle of the draw, to be won by token holders,
Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 11• Every random draw run on Samsara Protocol will channel 5 percent of the project value
to the SRA Token Lotto fund smart contract,
• Every future application of the protocol will feed small but consistent amounts to this
same fund through dedicated smart contracts, thus ensuring ever growing rewards for
token holders,
• SRA Token Lotto draws will be automatically triggered whenever the fund value reaches
1 Ether,
• As more lotteries are run on Samsara Protocol, these draws will start to occur with far
greater frequency or at a greater value; as decided by the Samsara Community,
• SRA Tokens will be available to purchase post-launch during punctual coin offerings
through the Fair Play Consulting Exchange at the outset.
SRA Token Private Sale, Public Issue & Value Growth
SRA Private Sale
The SRA Token private sale will be geared at generating the funds necessary for the Samsara
ecosystem’s continued development and growth.
Further to the successful completion of the private sale, Samsara will officially launch Samsara Protocol,
Samsara Luxury Lotto and Fair Play Consulting.
Public Sales & Value Growth
At launch, when Samsara Luxury Lotto goes live, the first 250,000 publicly accessible SRA Tokens will
be issued. They will be priced at $1.00 each and offer buyers an endless lottery ticket which enters
them into all subsequent SRA Token Lotto draws.
With each new lottery that launches on Samsara Protocol, a new fixed issue of SRA Tokens will be
made available for purchase. Public issues of SRA will start at 250,000, and increase by 1 percent
with each subsequent issue. Similarly, the value of SRA will also increase by 1 percent with each new
public issue.
For each new SRA issue, or coin offering, airdrops and bounty campaigns will be held in parallel with
targeted marketing efforts in multiple markets to ensure broad reach.
The value of SRA will increase as the adoption of Samsara Protocol grows. At launch, SRA will be
priced at $1.00.
By the fifth lottery run on Samsara Protocol, the value of SRA will be USD$1.04.
By the twenty-fifth lottery run on Samsara Protocol, the value of SRA will be USD$1.27.
By the fiftieth lottery run on Samsara Protocol, the value of SRA will be USD$1.63.
Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 12As Samsara Protocol and the SRA Token Lotto gain greater traction in the market, and when all
necessary parameters have been met, Samsara will release SRA to the key cryptocurrency exchanges
at the value reached. The incremental value increases will stop, and the value of SRA thereafter will
be dictated by the market.
Proof of Concept: Samsara Luxury Lotto
Samsara Luxury Lotto demonstrates Samsara Protocol in action. The platform, targeted at a global
audience looking for a chance to win a slice of paradise with luxury villas, cars and yachts slated for
the first three draws, will offer players the first provably fair, global luxury lottery in the market.
At launch, it works as follows:
• From a technical standpoint, Samsara Luxury Lotto is at its core a simple web
application which communicates with Samsara Protocol on the back-end,
• Lottery parameters are defined, sent to Samsara Protocol and entered into the lottery’s
dedicated Smart Contracts,
• All records are published and stored on the Ethereum blockchain, from real estate title
deeds to ticket sales, accessible to all, with winning assets or funds held in a multi-sig
cold wallet,
• Over time, Samsara Luxury Lotto will offer its Members a range of payment options for
ticket purchases. At the outset these will include payment in Ether (or DAI stable coin)
via the buyers existing or new wallet address, or via credit card. Credit card payments
will be linked to both the buyer’s account and a dedicated, unique wallet address on
the back-end. Detailed documentation and real-time assistance will be offered to assist
buyers through their selected payment option.
• All payments made will be converted to Ether (where required) to complete the
ticket purchase, and every ticket when sold will be tied to the buyer’s unique, Ether-
compatible, wallet address,
• When ticket sales occur, these are automatically recorded on the Ethereum blockchain,
with the necessary Gas sent by Samsara Luxury Lotto,
• When the draw is held, Samsara Protocol runs the RNG, retrieves the result, validates
it, returns the verified result and publishes the winning information on the Ethereum
blockchain,
• Winners will then be able to access their prize through their unique wallet address, and
the asset transfer initiated.
Samsara Luxury Lotto will be developed further in phases, with new functionality and accessibility
features built in with each new update, to enhance and streamline the player experience.
Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 13The Lotto Protocol
How It Works
At launch, Samsara Protocol will offer the world’s first provably fair, lottery-on-the-blockchain solution
for use by businesses and individuals alike.
To ensure its decentralized nature, in every aspect the protocol relies on smart contracts, placed and
stored on the Ethereum blockchain, to regulate how it works.
Governance Smart Contracts
The initial set of rules upon which Samsara Protocol is built will be contained in a set of governance
smart contracts which will regulate the governance of the protocol from the outset.
Over time, as the Samsara Protocol Community is launched and established, additional smart contracts
will be added to the governance of the protocol to include community voting rights and rewards.
The Lotto Package Smart Contracts
Four core smart contracts are included in the standard Lotto Package. The first regulates the business
logic—the parameters of the draw to be run—the second acts as a vault through which all funds
raised are secured, the third channels the SRA Token Lotto contributions from ticket sales, and the
fourth governs the random number generation when the draw is held.
Samsara Protocol Smart Contracts
Samsara Luxury Lottery
Samsara Protocol Cash Draw Smart Contract
Smart Contracts
$
564172354
563463486
357964278 SRA
964237895
386534657
Random Number
Generation (RNG),
SRA Token Lotto and Vault
Business Logic
Custom
Smart Contract
Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 14Additional, custom Smart Contracts can also be added to this core, as per the needs of the Samsara
Protocol user. In the case of Samsara Luxury Lotto the protocol’s proof-of-concept, as demonstrated
above an additional Smart Contract which regulates the regular automated cash draws on the site
has been added to the protocol.
SRA Token Lotto
The SRA Token Lotto is governed by its own set of smart contracts.
For every lottery run on Samsara Protocol, as shown above in the Lotto Package, will be a SRA Token Lotto
smart contract to which 0.5 percent of every ticket sold will be sent automatically at sale.
This smart contract will act as the central fund for the SRA Token Lotto, with each and every lotto
running on Samsara Protocol adding its contribution to the fund. The totality of the fund will be used
automatically and exclusively for the SRA Token Lotto.
Once the SRA Token Lotto fund reaches 1 Ether:
• The smart contract will begin a 48-hour countdown,
• At the end of the 48-hours, the smart contract will automatically trigger the random
number generation,
• The draw result will be retrieved, validated and published on the Ethereum blockchain,
• The winning SRA Token holder will see the funds deposited to the wallet address
associated with the winning SRA token.
On Trust, Transparency and Random Generated Numbers
The code for Samsara Protocol will be built entirely on top of the Ethereum blockchain, which allows
for a level of transparency and accountability that traditional lottery or raffle mechanisms simply
cannot provide. Furthermore, it also ensures verified payouts for players, as lottery prizes can be
verified for source of origin and ownership on the blockchain.
The random number generation in Samsara Protocol will initially use Oraclize.it, an open source
blockchain-based service which acts as a data carrier, a reliable connection between Web APIs and
decentralized applications, to retrieve an integer safely from outside of the blockchain. This integer
is supplied by Oraclize via its Random Data Source architecture. The Samsara Protocol smart contract
then performs checks on the result returned to achieve the final result proof. This system ensures
potential attacking miners and/or third parties cannot control the final lotto result.
For more information, please see:
http://docs.oraclize.it/#security-deepdive- advanced-datasources-random-data-source
and http://www.oraclize.it/papers/random_datasource-rev1.pdf
Once the protocol has been launched, Samsara Protocol will work on developing various secure
verified systems for random number generation, and the protocol will be able to use these as
alternatives to Oraclize.
Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 15Samsara Protocol Community: Incentivizing Growth The Samsara Protocol Community is slated for launch in year-two of operations. It will regroup developers and entrepreneurs whose aim will be to expand the application of the protocol in line with their needs, and the needs of the broader market. For developers and entrepreneurs, the Community will offer them a strong, secure, pre-existing and decentralized foundation upon which to build solutions adapted to their needs. Through the Community, new use-specific smart contracts will be added to the protocol, for use by Community members. Complementary applications, such as payment systems or marketing platforms, will be built on top of the protocol, in line with market need. Community members will also be rewarded when other members or third parties wish to make use of their smart contracts, incentivizing them to add to and improve on the smart contracts for the protocol.
Provably Fair Global Luxury Lottery
Samsara Protocol
Proof-of-Concept:
Samsara Luxury Lotto
PROOF OF CONCEPTIntroduction
Samsara Luxury Lotto is the world’s first blockchain powered, provably fair luxury lottery draw. Run on
Samsara Protocol, it offers both players and luxury brands a new way to achieve their respective aims.
For players, Samsara Luxury Lotto offers more than the chance to win one or more life-changing
prizes, as well as substantial cash prizes. It also offers them the guarantee of a provably fair and secure
playing experience run on a trustless foundation with verifiable code and full transparency, with all
ticket sales and lottery wins recorded on the Ethereum blockchain.
The Lottery Process for Operators
Using a web an operator defines lottery to be entered into which are stored on
application parameters, Samsara Protocol Ethereum blockchain.
smart contracts
The Lottery Process for Players
A player purchases via their unique The ticket sale and the transaction is stored
tickets in Ether Ether-compatible interacts with on Ethereum blockchain.
wallet address. Samsara Protocol
For vetted luxury brands in select sectors—starting with real estate at concept launch, but expanding
to other luxury sectors as the brand grows—Samsara Luxury Lotto offers them a new way to reach
their markets and promote and sell their items.
Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 18Market Opportunity Online Lottery Market Opportunity The online lottery segment was selected for Samsara Protocol, and by extension Samsara Luxury Lotto, due to the necessity for provably fair gameplay in this market, the market’s global customer acceptance and its projected continued high growth. As opposed to the broader lottery market, the luxury lottery market segment is highly fragmented, with luxury draws generally offline and location-specific—for example at airports or in large department stores—or online and driven by a range of charitable and personal causes. Customers are motivated to purchase tickets by a desire to help the cause in question, the dream of winning the prize of a lifetime, or both. Samsara Luxury Lotto responds to these motivations by not only giving players the chance to win a high- value luxury prize, but when they do win, also donating 1 percent of the value of all tickets sold for that item to the winner’s charity of choice. This, in addition to substantial and frequent cash draws and the provably fair nature of the platform, will offer customers added incentive to play the Samsara Luxury Lotto. Luxury Real Estate and Luxury Goods Market Opportunity For the luxury market, Samsara Luxury Lotto will offer a showcase upon which to promote and sell their items by way of a lottery draw. Furthermore, Samsara Luxury Lotto will offer a listing option for direct sale, initially only for luxury real estate to be expanded to additional categories as the brand grows. For owners and developers in this market, recent years have seen stagnant growth and continued economic and political uncertainty4. This combined with the high-cost of global-reach marketing has left space in the market for a concept such as Samsara Luxury Lotto which offers them a platform upon which to promote their properties to a global audience, and sell them through lottery draws. Provably fair, in a fast growing market and positioned to exceed expectations, Samsara Luxury Lotto delivers a truly unique concept to both its core target markets. 4. https://www.mansionglobal.com/stories/50186/2017-the-year-ahead-in-luxury-real-estate/index.html Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 19
Business Model
While only luxury real estate will be offered on Samsara Luxury Lotto at launch, additional luxury items
in the categories of cars, yachts, motorcycles and watches, will be added to the platform post-launch.
This will result in three to five luxury items on offer by way of a lottery draw at any one time on the
Samsara Luxury Lotto website, and frequent cash draws for ticket holders.
For every ticket sold:
• 85% will be retained for the item to be won,
• 5% will be retained and placed into the Samsara Cash Draw,
• 5% will be reserved and used for escrow services,
• 4.5% will be reserved and used for marketing purposes, of which 1% will be allocated
to social responsibility initiatives,
• 0.5% will be automatically sent to the SRA Token Lotto fund.
Protecting Against Volatility: Incorporating DAI Stable Coin
As Samsara Luxury Lotto is blockchain-powered through Samsara Protocol run on the Ethereum
blockchain, a mechanism to protect both players and asset holders from the inherent volatility of
cryptocurrencies—in this case Ether— was required.
The DAI Stable Coin, developed by MakerDAO, was selected for this purpose. The first decentralized
stable coin run on Ethereum, every DAI is backed in excess by a diversified portfolio of assets to
ensure it maintains a stable value at all times (1 DAI = $1 USD). This made it the ideal vehicle through
which to guarantee that all funds gathered through ticket sales were protected against volatility while
remaining on the blockchain until released.
Therefore an additional layer of risk-protection was added to the model as follows:
• Funds gathered from tickets sales would be automatically converted from Ether into
DAI by smart contract,
• These DAI would then automatically follow their pre-determined allocation path, be
it for the item to be won, the cash draw, escrow or marketing, with the value of the
allocation protected against volatility,
• For cash draw winners (as defined below), their winnings will be automatically
transferred to their designated wallet in DAI rather than Ether, thus protecting the value
of their winnings. This is of great importance for players who are not yet at ease in the
cryptocurrency arena, and offers an easier route to understanding, adoption and trust
of both Samsara Luxury Lotto and the technology it is built on.
Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 20Samsara Cash Draw
From every ticket purchased for any of the luxury items on offer, 5 percent will be retained and placed
into the Samsara Luxury Lotto Cash Draw account, the totality of which will be given out as cash draw
prizes to Samsara Luxury Lotto ticket holders.
Once the Cash Draw account value reaches a pre-determined value of Ether, a draw will be held for
all ticket holders for that item. This means that a player purchasing a ticket on day one of the Sanctum
Luxury Villa Lotto will also be entered into every cash draw held until the villa is won, thereby giving
that player entry into, and a chance to win, multiple cash draws during the life-cycle of the main
lottery draw.
This provides a sizeable incentive for players to purchase tickets early in each lottery draw, as the
earlier they buy their tickets, the more cash draws they will be entered into, thus multiplying their
chances to win.
Samsara Escrow Services
Samsara Luxury Lotto will act as escrow agent for the lotteries held on its site, a task which due to the
high value of items on offer cannot be fully automated. Therefore, to cover its expenses as a fiduciary,
Samsara Luxury Lotto will reserve 5 percent from every ticket purchased for one of the luxury items
on offer.
This escrow fee will be used to cover the expenses incurred by Samsara Luxury Lotto when vetting
listing parties and verifying real estate titles worldwide, in addition to the processing of all legal title
deeds and ownership records and their transfer to winners. All funds will be held in escrow in a cold
multi-sig wallet until the transaction is closed.
As a fiduciary, Samsara Luxury Lotto is bound to remain objective and neutral and act at all times for
the benefit and interest of all parties in the transaction, at all stages of the transaction, thus offering
an additional layer of safety and transparency for listing parties and players.
Escrow Process
• The funds from every ticket sold will be held in escrow in a cold multi-sig wallet,
and every transaction will be visible on the blockchain,
• Once the draw has been held, the transfer of the asset from the grantor to the grantee
is initiated,
• When this transfer is complete, both grantor and grantee will provide written
instructions to Samsara Luxury Lotto to release the funds from escrow,
• Samsara Luxury Lotto, acting as escrow agent, has a fiduciary duty to both the grantor
and grantee throughout this process, which is governed by a written contract drawn
up by a designated law firm in the country where the asset is located,
o The legal fees for this process are paid from the 5 percent reserved for
escrow services,
Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 21• This contract will be binding, and define the agreement between the parties to the
transaction and the conditional delivery of transfer.
Samsara Marketing and Social Responsibility Program
From every ticket purchased for one of the luxury items on offer, 4.5 percent will be retained to
directly market that item.
From this 4.5 percent, 1 percent will be retained and awarded to the winner’s charity of choice—
the only set parameters being they be a registered charity in the winning member’s country of
residence—as part of Samsara’s Social Responsibility Program.
Once the item draw has been held, any funds remaining in the marketing reserve will be allocated
as follows:
• 70% to the Samsara team as a bonus on performance,
• 20% to the Samsara operations reserve,
• 10% into the next cash draw pool, giving it back to the Samsara Luxury Lotto
community and incentivizing return play.
Samsara Luxury Lotto, How it Works
Unique luxury real estate, top-of-the-range cars, yachts and motorcycles and select watches are
sourced by Samsara Luxury Lotto. Approved sellers in the luxury real estate category will be able to
provide proof of ownership, list their items for sale on the platform and opt to have them given as
a lottery prize in return for the funds raised from ticket sales. A VIP listing option will be offered for
these sellers, giving them priority in the placement for the next lottery draw. Approved sellers in other
categories will at first only be able to opt for the lottery option.
Protecting Player Privacy
To purchase tickets for one or more of Samsara Luxury Lotto’s draws, players will need to become
Samsara Luxury Lotto members. Membership is free of charge, and to protect player privacy, the only
personal data they will need to provide will be their ether-compatible wallet address, which will act as
their unique ID, and a dedicated email address for winner notifications.
Open to All
While Samsara Luxury Lotto will only accept Ether for ticket purchases, it will offer step-by-step
guidance for users to help them set up their own unique wallet address, buy Ether and purchase
tickets. Both detailed “how-to” documentation and real-time assistance will be offered to players to
make the platform as broadly accessible and easy to use as possible.
Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 22Accessible Luxury
All items on Samsara Luxury Lotto will be high-value, luxury items, however all tickets will be priced at
$10 each, making them accessible to a very broad player base. Members will be able to purchase as
many tickets as they wish for each draw, and a bonus incentive will also be offered, with an additional
entry into the Cash Draw for that item for every ten tickets purchased.
In the second phase of development, further ticket purchase options will be developed, with
associated bonus incentives.
Referral Program
All Samara Luxury Lotto members will also be provided with a dedicated referral link through which
to invite their friends to play Samsara Luxury Lotto.
In the second phase of development referral rewards will be implemented to thank members and
incentivize referrals.
Trustless and Transparent
When members purchase a ticket on the front end of Samsara Luxury Lotto in ether, their ether-
compatible wallet address will automatically interact with the Samsara Protocol smart contract,
sending the details of their purchase—the lotto item, value of ticket, ticket number. This information
will then be publically stored on the Ethereum blockchain.
When the cap for the item is reached the random number generation on Samsara Protocol can be
triggered. The random number generator will be run, and Samsara Protocol will match the number
selected by RNG with the selected ticket number and wallet address. Samsara Protocol will then send
the winning information to Samsara Luxury Lotto and publish it on the Ethereum blockchain.
The Lottery Draw Process Through Samsara Protocol
When the Samsara Protocol The result validated, and the winning Winner accesses
draw is held, runs the RNG is retrieved, information is prize through
smart contract. stored on Ethereum their unique
blockchain. wallet address.
Thereafter, Samsara Luxury Lotto acting as escrow agent will transfer the asset to the winning party,
including all legal title deeds, ownership records or other required documentation, and the lotto will
be launched for the next item in that category.
Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 23Possible Lotto Outcomes
At launch, each lottery draw will run for a maximum period of six months, however this timeframe will
be adjusted and shortened as the platform gains traction in the market. From each draw, there will be
three possible outcome scenarios, managed as follows:
1. The item cap is reached: as soon as the cap is reached, a winner is drawn and
the asset is transferred,
2. Only 80 percent+ but not 100 percent of cap is reached: sellers are offered the
choice to sell under the target cap amount, accepting the percentage raised
for sale,
3. Insufficient funds were raised after the maximum period of six months: in this
instance a cash draw is held to give away 85 percent of funds raised to one
winner who holds a ticket for that item.
Samsara Luxury Lotto Prize Showcase: Sanctum
Sanctum, located in Chiang Mai, will be the first development to list a luxury villa on the Samsara
Luxury Lotto platform.
Situated in a lush valley in one of Thailand’s
fastest growing and most innovative cities,
Sanctum is an exclusive development of six ultra
luxury, secure and eco-friendly villas.
Offered off-plan, Sanctum villa winners will be
able to customize their dream home—which
offers everything from an infinity pool to an in-
house gym via a built-in nuclear shelter and
much more—to their liking, and take ownership
of a slice of paradise to do with as they wish. Rendering of Sanctum villa interior.
Courtesy of thesanctumchiangmai.com
Fair Play Consulting
With Samsara Protocol focused on developing the technology behind Samsara, and Samsara Luxury
Lotto demonstrating that technology in action, Fair Play Consulting’s role will be focused on bringing
the technology to a broad market.
While today, blockchain technology and cryptocurrencies are slowly becoming known and accepted
in the market, they are still far from mainstream acceptance.
Through Fair Play Consulting, Samsara aims to bridge the gap.
Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 24Business Development and Client Management
Fair Play Consulting will actively promote and sell Samsara Protocol’s technology to a number of
identified target markets, from charities and NGOs to community groups and individuals.
As the majority of these markets exist outside the cryptocurrency and blockchain communities, Fair
Play Consulting’s role will be as much about business development as it will be about helping to
educate its target markets on the benefits blockchain-powered technology can offer them.
Fair Play Consulting’s offerings will range from simple technical assistance in setting up a lottery or
random draw, to full assistance, working with clients on every aspect of their lottery or random draw
from inception to conclusion, based on client needs.
Samsara Protocol Use Case Examples
Beyond the inherent marketing value running a trustless blockchain-powered lottery or random draw
offers, Samsara Protocol offers unique benefits to a broad range of target markets.
1. Charities & NGOs looking to run lotteries can benefit from true transparency and
provably-fair draws, with public visibility at every step,
2. Schools and universities can benefit from the educational aspects the technology
offers, with a lottery or random draw aimed at further benefiting their students,
3. The real-estate market, from large-scale developers to individual homeowners, can
bypass the established and often stagnant sales avenues in favor of provably-fair,
traceable and immutable sale-by-lottery-draw,
4. Business-to-consumer markets can benefit tremendously from the transparency a
blockchain-powered draw offers them, helping to build consumer goodwill and
brand awareness,
5. Institutions who often find waiting lists to be a necessity when demand outstrips
supply can benefit from an automated selection process which removes even the
slightest appearance of bias.
Provably-Fair Lottery Aggregator
Fair Play Consulting’s provably-fair lottery aggregator, will be a platform which showcases every
lottery run on Samsara Protocol, including the SRA Token Lotto.
It will be a destination for players seeking provably-fair, transparent lotteries, and offer operators
global reach and the opportunity to attract a vast and diverse market.
The platform will also be a destination for players looking to explore the benefits blockchain
technology offers, with myriad resources available—from assistance in setting up a wallet to safety
best-practices—geared at demystifying blockchain technology and cryptocurrencies, and simplifying
their adoption.
Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 25The SRA Token & SRA Token Lotto Fair Play Consulting will manage SRA Token sales and the SRA Token Lotto. Dedicated marketing teams will promote SRA, with campaigns run every time a new lottery prepares to launch on Samsara Protocol. Typical ICO avenues, such as airdrops and bounty campaigns, will be employed to reach diverse markets and thus slowly but consistently grow the sales and adoption of SRA. Into the Mainstream In parallel with the activities above, Fair Play Consulting will start to pursue the formation of a regulatory framework for blockchain-powered lotteries. Highly regulated and almost entirely government controlled in the majority of countries, the lottery industry is ripe for disruption. Blockchain technology inherently negates the many risks associated with unregulated lotteries. Trustless, transparent, safe and secure, it provides the necessary foundation upon which to build a new form of lottery, beyond the established government-run or backed lotteries. At the outset, Fair Play Consulting will speak with regulators in countries already exploring blockchain technology for various uses—such as Estonia, Australia and Sweden—to begin to work towards the necessary framework for regulation. Long-term, and in conjunction with the necessary partners, Fair Play Consulting aims to help set the standard for blockchain-powered lotteries through Samsara Protocol. Marketing Approach and Strategy As a whole, the Samsara ecosystem offers many avenues for collaborative and cross-concept marketing. Marketing opportunities have been strategically built into the concept to ensure a high frequency of unique and interconnected marketing opportunities. These include each new SRA coin offering, every new lottery launched on Samsara Protocol, new luxury items up for grabs on Samsara Luxury Lotto or every lottery winner across the ecosystem. This, in combination with the very real need from Samsara’s target markets for provably fair and fully transparent gameplay which only grows as consumer trust online continues to decline, will drive a multifaceted, multi-market marketing approach for Samsara. Samsara Luxury Lotto As Samsara Protocol’s proof-of-concept, Samsara Luxury Lotto will form a key component of Samsara’s early marketing efforts. Demonstrating the protocol in action, Samsara Luxury Lotto will validate the concept for those looking to apply Samsara Protocol and act as a showcase for the brand. Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 26
The platform will be developed in phases, with new offerings, functionality and features added over time, further highlighting and validating the possibilities open to businesses and individuals with Samsara Protocol, and acting as a showcase for Fair Play Consulting. While Samsara Luxury Lotto will operate independently from Samsara Protocol post-launch, it’s continued development and marketing efforts will indirectly reinforce Samsara Protocol’s marketing. SRA Token Lotto The SRA Token Lotto will form the second key component of Samsara’s marketing efforts, offering individuals in different target markets at each issue the opportunity to buy an endless lottery ticket for far less than the change in their pockets, and introducing them to cryptocurrencies and blockchain technology in the process. Fair Play Consulting The third key component of Samsara’s marketing efforts is Fair Play Consulting, which will manage the marketing for Samsara Protocol and the SRA Token Lotto. It will draw on all the different elements which comprise Samsara to deliver consistent messaging across multiple markets, and campaigns that resonate with those in the existing cryptocurrency and blockchain communities and those outside of these communities equally. Social Media Social media will be used extensively to market the Samsara ecosystem, both pre and post launch. Specific channels—from LinkedIn to Facebook via the Samsara blog—will be used to appeal to the different segments of Samsara’s target markets, and strategies will center on engagement and education. Editorial In both online and print media, Samsara will seek to publish thought-pieces, technical articles, and educational or sector-specific content. These will have the dual aims of informing and contributing information of value to the existing Samsara community while attracting the interest of those beyond it. Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 27
Roadmap
July 2017 Founders collaborate
September 2017 Core team confirmed
October 2017 Concept design
November 2017 Technical specification
December 2017 Samsara Protocol prototype
Q1 2018 Samsara Protocol Limited incorporated in the BVI
Q2 2018 Samsara Luxury Lotto BETA
Q3/Q4 2018 Development of Samsara proof-of-concept:
Samsara Luxury Lotto
Q1 2019 Launch of Samsara proof-of-concept: Samsara Luxury Lotto
Hire talent for continued protocol development
Q1/Q2 2019 Continued development of Samsara Protocol and
Samsara Luxury Lotto
Q3/Q4 2019 Launch of Fair Play Consulting’s blockchain-powered
lotteries aggregator
Q1/Q2 2020 Launch of the Samsara Protocol Community
Copyright ©2018 Samsara Protocol Limited SAMSARA WHITE PAPER & BUSINESS PLAN V5.0 / 28You can also read
