A Unique Design Initiative for Diamonds Do Good's Next Iconic Bracelet

Diamonds Do Good:

project bracelet
  A Unique Design Initiative
   for Diamonds Do Good's
     Next Iconic Bracelet

  LAUNCHING MAY 2021

WHO WE ARE
          Diamonds Do Good is a global
nonprofit organization whose mission is to support
  programs that develop and empower people in
 natural diamond communities and sharing these
            stories of positive impact.

  Since our birth in 2007, Diamonds Do Good
 has succeeded in fostering education efforts and
 entrepreneurial training programs in diamond
      producing countries around the world.

A NOD TO OUR
BRACELET THAT
STARTED IT ALL

      In 2008, Diamonds Do Good launched
    with our iconic Green Malachite Bracelet.
The bracelet helped to raise over $1 million dollars
 for Diamonds Do Good. The bracelet was sold in
jewelry stores across the United States and helped
educate consumers on the positive impact natural
diamonds have on communities around the world.

THE VISION &
  THEME BEHIND
 THE NEW ICONIC
    BRACELET
 The need for unity and equality has never been
 more important and we have each grown in our
          own way through the last year.
    The inspiration behind this design should
 reflect each designer's personal journey and the
        theme of "growth, unity, equality."

                               EQUALITY
GROWTH
      UNITY

“Diamonds Do Good was inspired by
The Honorable Nelson Mandela whose
 legacy shines as a beacon of hope and
healing. We want this next generation
     bracelet to be a symbol of all
        our hopes and dreams.”
   - Diamonds Do Good Co-Founder and Renowned
     Civil Rights Advocate Dr. Benjamin F. Chavis Jr

PROJECT BRACELET
  DESIGN SPECS
         All Diamonds Do Good bracelet designs will
                  meet the following objectives
· Unisex bracelet
         Nod to green as this is the brand colors, but can be
         very minimal
         Some form of Natural Diamonds (i.e. rough
         diamonds, rustic diamonds, champagne-colored
         diamonds)
· Sourcing of materials
     · Must be accepted by industry norms as ‘sustainable’
     · Companies used along manufacturing pipeline must be
     RJC compliant.

Retail Cost Point:
· Designers need to consider cost of materials, margin for
manufacturers and retailers along with donation to DDG.
· Designers to create 2 versions
    1. Mass version: $125 Retail. This includes $20 donation to
    Diamonds Do Good program; $50 Retail Margin, $55
    Wholesale Price.
    2. Hero/Editorial/Up Ticket Version: $2,999- $3,500

SUBMISSIONS
      All submissions should be uploaded to the Dropbox
     found at www.DiamondsDoGood.org/ProjectBracelet
For any questions, please e-mail Madison at m.harvey@diamondsdogood.org
           Submissions should include:
1. Presentation
      A sketch of both bracelet designs (mass version & hero
      version) in hand drawn or CAD (Computer Assisted Design)
      format
      Multi-view projection: front, top, right, left, bottom, and
      back
      Technical aspects: materials used
2. A Word Document
      Your Name
      Address
      Business or Brand Name (if applicable)
      Social Media Handles (Facebook, Instagram, Twitter,
      Tik Tok)
      A description of your design highlighting the inspiration
      behind it and your personal journey as it applies to the
      theme of Growth, Unity, Equality.
          (Recommended 800-1,200 word count)
 3. A 1-minute Video
      A 1-minute video explaining the inspiration behind your design

DIAMONDS DO GOOD
PANEL OF REVIEWERS
               Kecia Caffie
    SVP, General Manager, Piercing Pagoda

      Dr. Benjamin F. Chavis Jr.
   DDG Co-Founder & Civil Rights Advocate

             Kim Crawford
   VP Divisional Manager, Jewelry & Watches
                  Macy's, Inc.

               Ayzia James
              Hamilton Jewelers

              Eddie LeVian
                CEO, Le Vian

              Daniele Miele
            Influencer, Gem Gossip

            Lola Oladunjoye
            Designer, Lola Fenhirst

           Stellene Vollandes
      Editor-in-Chief, Town & Country

THE TOP THREE
        FINALISTS:
The top three finalists will present their designs and the vision for the
    design to Diamonds Do Good's Esteemed Panel of Reviewers.

Each finalist, their designs and existing collections will be highlighted
 through Diamonds Do Good’s Project Bracelet Podcast Video Series
   which will run through the summer of 2021 culminating in a Live
             Final Reveal Episode to air in the fall of 2021.

    The selected design (both versions) will be manufactured and
               featured on the “Final Reveal” episode.

   The chosen design will be featured on the Diamonds Do Good
     site for donations, and have the potential to be featured at
Jared The Galleria of Jewelry and leading luxury independent jewelry
            and department stores across the United States.

TERMS
 & CONDITIONS
        NO PURCHASE NECESSARY.

Open to jewelry designers who are at least 18 years
old or age of majority as of date of entry. Program
 begins 9:00am ET on 5/5/21 ends 5:00pm ET on
                     6/28/21.

For complete Terms & Conditions and eligibility,
visit www.DiamondsDoGood.com/ProjectBracelet