Activation Guidelines - 2021 Little League World Series - Little League Baseball
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2021 Little League ® World Series Activation Guidelines
A Message from the
Little League® Marketing Team
As we continue to work through the challenges brought on
by the COVID-19 pandemic, we want to thank you for your
continued flexibility and partnership.
All dates and details are subject to change, but we will
endeavor to provide you and your teams with as much
advance notice of any changes as possible.
We expect to be able to share additional updates
in early May.
Please keep us informed of any internal deadlines or details
that may impact your own decision making, and we will do
our best to accommodate.
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Subject to Change | More Dates to be Finalized
REVISED 2021 CHECKLIST
LATE MARCH 2021 JUNE 4, 2021
• Initial 2021 Little League World Series Packet Available and Sponsor • LLBWS Participation Confirmation and Initial Activation Details – due
Portal Updated • General concepts and activity ideas
• Individual Little League World Series Packet Calls scheduled with partners as • Footprint size request
needed • Dates attending
EARLY APRIL 2021 • Virtual Activation Partner Solutions Finalized – Patron
• Virtual Activation Base Package and Opportunity Overview Available – JUNE 9, 2021
Patron • Program Ad Creatives– draft due
• Initial conversations to be scheduled with participating partners JUNE 11, 2021
APRIL 16, 2021 • Final Regional and Divisional Activation Plans – due
• Sponsor Summer Offers creative – draft due JUNE 23, 2021
APRIL 30, 2021 • Final Program Ad Creatives– due
• Sponsor Summer Offers creative – final due JULY 9, 2021
• Tournament Activation Participation Interest form (all events) – Online link • Final Little League Baseball World Series Activation Plan –
via Sponsor Portal • Please include creative visuals, staffing plans, mascot/special guest
MAY 7, 2021 involvement, etc.
• Virtual Activation Participation Confirmation and Initial Partner Solutions • LittleLeague.org Family Fun Zone Copy – due
Defined – Patron • Contractual Pre-roll Advertising (if applicable) – due
WEEK OF MAY 10, 2021 • Little League World Series Newsletter Inclusions – draft due
• Updated 2021 Little League World Series Packet and Sponsor Portal JULY 23, 2021
Available including: • Virtual Activation Live – Patron
• Background Checks and Credential Requests • Little League World Series Newsletter Inclusions – final due
• LLBWS Scoreboard Opportunities AUGUST 11 – 18, 2021
• On-site Guidelines • Little League Softball World Series – Greenville, NC
• Ticket, Meal, Parking, and Museum Passes AUGUST 19 – 29, 2021
• Content Guidelines • Little League Baseball World Series – Williamsport, PA
MAY 26, 2021
• Regional & Divisional Tournament Participation Confirmation Form &
Initial concepts – Online link via Sponsor Portal
1
SPONSOR PORTAL
The Little League® Sponsor Portal serves as
an important resource that consists of various
tools to support planning throughout the year
which include:
• Little League Logos
• World Series
• New Brand
• Partner Product Sourcing Guides
• Guidelines/Resources
Sponsor Portal Credentials:
• LittleLeague.org/SponsorsPortal/
• Password: LittleLeague1939
Additional forms and details will be added as we progress
through spring
LIT TLE LEAGUE ® INT ERNATIONAL 4
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Activation Planning Guidelines 5
Activation Guidelines
GENERAL INFORMATION
Little League is continuing to monitor safety guidelines for all tournament events, but plan to make every effort to host all
tournaments this year. The following information in intended to help your planning and decision making.
• April 30th – Tournament Participation Interest form due
• This will just be used to gauge interest and availability to activate. If your company has specific guidelines or requirements that
must be met to allow you to activate, please share them with us on this form
• May 26th – Final participation confirmation & Initial activation concepts for Regional & Divisional Tournaments
(including Little League Softball® World Series)
• June 4th – Final participation confirmation & Initial LLBWS Activation Concepts due
• June 11th – Final Regional & Divisional Activation Plans due (including Little League Softball® World Series)
• July 9th – Final LLBWS (Williamsport) Activation Plans due
Initial Activation Concepts should include: Final Activation Plans should include:
• General Overview of activation ideas • Creative Visuals (virtual asset creative, booth design, signage, etc.)
• Footprint Request (on-site) • Staffing Plans (if applicable: event operations, set-up, agency, etc.)
• Dates Attending • Special Guests & Mascot Involvement
• For Regional tournaments – please keep in mind that there are • Including virtual only guests or talent
separate Little League Baseball and Softball tournaments
• Storage Needs
• Activity Ideas (virtual, on-site, and/or hybrid)
17
Subject to Change
TOURNAMENT DATES & LOCATIONS
Little League Baseball® World Series | Williamsport, PA | August 19 – 29
Little League Softball® World Series | Greenville, NC | August 11-18
Little League® Baseball & Softball U.S. Regional Tournaments
Regional Tournament LLBWS Teams LLSWS Teams Location Dates
Central Midwest & Great Lakes Central Indianapolis, IN
All Regional tournament
East Mid Atlantic & New England East Bristol, CT
dates are still TBD, but
Southeast Southeast Southeast Warner Robbins, GA typically begin in mid-
Southwest Southwest Southwest Waco, TX July and run through
mid-August
West West & Northwest West San Bernardino, CA
Divisional World Series Tournaments
Tournament Location Dates (subject to change)
Intermediate (50/70) Baseball Livermore, CA August 1-8
Junior League Baseball Taylor, MI August 15-22
Senior League Baseball Easley, SC July 31 - August 7
Junior League Softball Kirkland, WA August 1-7
Senior League Softball Lower Sussex, DE August 2-8
Activation Guidelines
WILLIAMSPORT
Little League Baseball World Series
• Timeline & Due Dates (subject to change)
• Keep in mind that final guidance on activation will be shared in early May
• June 4th – Participation confirmation & Initial activation concepts due
• July 9th – Final activation plans due
• See subsequent slides for additional information on virtual activation opportunities from Patron Technologies
• General Reminders
• We encourage you to keep your plans flexible and consider virtual and hybrid options
• Please note that regardless of on-site availability, we will have a virtual activation component
through Patron Technologies
• Background checks and credentials will be required for anyone on-site in a working capacity, if
applicable
• Keep in mind COVID-19 mitigation efforts, as many of these guidelines may still be in place
• If your team has activated on-site at recent events, please share your learnings with us
Activation Guidelines
REGIONAL & DIVISIONAL TOURNAMENTS
INCLUDING LITTLE LEAGUE® SOFTBALL WORLD SERIES
• Timeline & Due Dates (subject to change)
• May 26th – Regional and Divisional Participation Final Confirmation Due
• June 11th – Final Regional and Divisional Activation Plan Due
• General Reminders
• As with Williamsport, consider flexible options and keep in mind COVID-19 mitigation guidelines
• Note that each of these events is in a different state, each of which may have its own unique guidelines
• Regional Tournaments are run by a limited number of full-time Little League staff with the
support of many volunteers
• Divisional Tournaments are run entirely by volunteers
• Little League® Marketing will serve as your initial point of contact when planning your on-site
activations for both Regional/Divisional events and will loop in the on-site contacts when
appropriate
VIRTUAL OPPORTUNITIES From Patron Technologies Little League will be offering all partners the opportunity to further engage with a wide audience of LLWS fans through a new virtual activation platform from our partners at Patron Technologies (formerly Thuzi). This virtual activation opportunity will be available regardless of the status of on-site activations, with the goal of reaching a wider audience and run-time than ever before. On-site opportunities will be available as conditions allow, but the base package and additional information will be shared separately. We will schedule initial conversations with your team and Patron Technologies throughout the month of April.
Content Capture Reminders
13CONTENT CAPTURE
Little League will continue to evaluate what on-site content capture opportunities may look like, but please
keep in mind the following details when considering your planning overall
• Video & Photo Opportunities
• There will likely be limited opportunity for sponsor teams to capture content on-site. If you have specific content
you would like captured, please contact Little League Marketing to discuss options
• All game footage requests must be coordinated through ESPN/ABC licensing (requires advance notice and
planning)
• IMPORTANT: Posting or capturing game footage is strictly prohibited and is in violation of our agreement with ESPNSOCIAL MEDIA
• We will ask that you provide a general overview of the type of content you plan to post during the LLWS (both on your brand’s and
Little League’s channels) and approximate dates if possible, particularly if you would like Little League® to post or share on our
channels
• Each official Little League® social media channel is listed in the chart below
• A list of platform specific guidelines for use when creating/publishing World Series posts is also included
• The official hashtag of the Little League World Series is #LLWS
• #LLWS should be used when referencing any LLWS tournament (including softball or other divisional tournaments)
• Please reference the Little League Style Guide, located on the Sponsor Portal, for proper use of registration and trademarks
• Please ensure that you have approved @LittleLeague to utilize your brand’s handles using the Branded Content Tool
Facebook Twitter Instagram
• Please tag @LittleLeague in your Facebook posts • Please tag @LittleLeague in your Twitter posts • Please tag @LittleLeague in your Instagram
• Photos can be cropped anywhere in the 9 x 16 to a • During the World Series, use #LLWS in your tweets posts
16 x 9 ratio range, including squares • Photos should be cropped to a 2 x 1 ratio or 1 x 1 • During the World Series, use #LLWS on your
• While you may use a hashtag or two, hashtags are ratio posts
not as common on Facebook • Twitter has expanded its character limit to 280 • It is common to utilize multiple hashtags in a post
• There is no character limit, but 125 characters or characters, but shorter, concise messaging is on Instagram
less is recommended recommended • Photos can be cropped anywhere in the 9 x 16
ratio to a 16 x 9 ratio range, but 1 x 1 ratio is still
preferred
• We prefer that you do not use a location tag
when posting photos on InstagramAdditional Planning Resources
16HOTEL ACCOMMODATIONS
Little League has made arrangements with several area hotels. The cutoff dates for final rooming
confirmations have been extended to early July for all hotels, giving an additional buffer should plans
change, so please do reach out to plan for possible contingencies.
• It is extremely important to arrange your hotel needs as soon as possible. We have room blocks at
several hotels in the area, but space is limited, especially during the first weekend of the tournament.
• While we fully understand that your finalized plans will not be complete for a few months, we ask that you
please share estimates with Grace Christenson (gchristenson@littleleague.org) as soon as possible.
• Rooms will turned over from the Little League block, to be put under your company name and all payments
must be completed through your own billing processes. Please ensure that you fully understand hotel
policies and procedures when completing your reservations.
• Little League will not be responsible for any changes after rooms have been transferred to partner name
• If you generally make your own arrangements, we encourage you to confirm your blocks with your contacts
now. If you plan to lower the number of rooms you typically use, please notify Little League Marketing. Little
League may be able to utilize the rooms and will ensure that your room numbers are not lowered in
subsequent years.
• A complete list of hotels in Williamsport and the surrounding area are available on the Sponsor Portal.
422021 LLWS LOGO USAGE GUIDELINES
General Guidelines:
• Each event logo can be used on promotional giveaways, packaging, advertising, and other marketing materials
• Please use the event logo that corresponds to the appropriate event (e.g. Little League Softball® World Series
logos for Little League Softball events)
• The following copyright and trademark registration notice must appear on all products, packaging, advertising, and
marketing materials when using any of the Little League® logos:
© 2021 Little League Baseball, Incorporated. All Rights Reserved.
• Media requests for the use of logos should be directed to Little League Communications (media@LittleLeague.org)
• Official Sponsor designation should be included on the creative
Usage Limitations:
• All creative featuring Little League marks must be reviewed and approved by Little League ®
• The logos cannot be altered without prior approval from Little League
• Logos should be placed on inactive areas of creative or imagery
• Logos may not be provided to non-Little League affiliated vendors who are fulfilling services to support your
participation in the events without prior approval from Little League
40LOGO USAGE GUIDELINES
Trademark Guidelines:
• All trademarked phrases should be formatted to remain on the same line of copy and followed with a registration
mark in superscript “®” as noted in the following:
• Little League®
• Little Leaguer®
• Little Leaguers®
• Little League Baseball®
• Little League Softball®
• Little League® Baseball and Softball
• Senior League Little League Baseball®
• Little League Challenger Division ®
• LLB®
• LL®
• When using any of the above Little League trademarks multiple times in text, please use the superscript “®” once in
its most prominent form for each trademark used.
• The appropriate trademark should be used with the corresponding logo (e.g. Little League Softball should be used
with Little League Softball logos)
412021 LOGOS All logos are available to download on the Sponsor Portal
More to Come
Additional Details to be Shared
21FUTURE GUIDELINES
The information included here is not exhaustive, but Little League will endeavor to have
additional details on the topics below ready to share with you by early May
• On-site activation details/guidelines (all tournaments)
• Dates & confirmed opportunities by location/tournament (including on-site, hybrid, or virtual options)
• Giveaways & booth premiums
• Family Fun Zone opportunities and timing (Williamsport)
• Overall layout and location
• Rental accommodations, etc.
• Program Ad Specifications (all tournaments)
• Shipping & Storage information (all tournaments)
• Background Check & Credentialing needs (Williamsport)
• Scoreboard Opportunities (Williamsport)
• Ticketing, Parking, Museum & Meal Pass Information (Williamsport)
• Content capture guidelines (if applicable)
If there are details or questions that you have not covered here, please reach out to the Little League Marketing
team (marketing@LittleLeague.org) to ensure we provide you with updates as soon as possibleYou can also read
