ADVERTORIALS YOUR TAILOR-MADE APPEARANCE - MEDIA DATA 2021 - Media Impact
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ADVERTORIALS
YOUR TAILOR-MADE APPEARANCE
MEDIA DATA 2021
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D I E W E LT & W E LT A M S O N N TA G
ADVERTORIAL
The quality journalism of WELT is the ideal framework for your
individual communication messages.
Use the image and editorial power of one of Germany's best-
known media brands to embed your product and achieve
your communication goals.
We support you in the conception, design and realization.
Whether as an editorial-looking article at DIE WELT or WELT
AM SONNTAG or as an online contribution on welt.de, we
offer you the optimal environment.
In short: You stress what you want to communicate, and we
convey your message.
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Advertorials are marked as „advertisement“
P R I C E S & F O R M ATS 2 0 2 1
ADVERTORIALS PRINT
Mon. – Sat. + Sun.1 Mon. – Sat.2
Format Price (gross) Price (gross)
1/1 page € 81,312.00 € 44,352.00
W 374,5 mm x H 528 mm
Creative costs* € 3,000.00 € 3,000.00
1/2 page (strip) € 45,175.00 € 24,100.00
W 374,5 mm x H 264 mm
Creative costs* € 2,500.00 € 2,500.00
1/4 page corner ad* € 31,944.00 € 15,576.00
W 184,9 mm x H 264 mm
Creative costs* € 2,500.00 € 2,500.00
For the execution of the order, the price list valid at the time of publication, including the General Terms and Conditions and the additional terms and conditions of the respective object of Media Impact in the respective current version
(available at: www.media-impact.de/agb) shall apply. All prices are exclusive of VAT and are calculated according to the 2021 price list and the discount agreements currently available for the respective objects. This agreement applies
to the above-mentioned objects for the advertisements of the client and its group companies. The Agency shall inform the Advertisers of any reductions in revenue and fees (e.g., agency commissions, discounts, discounts in kind) to the
extent that it is legally obliged to do so. Media service invoices will contain the following or a similar addition Revenue and fee reductions are granted in accordance with the valid price list or a separate agreement. Credit memo
documents for payment of revenue and fee reductions will contain the following or a similar addition: We will invoice in accordance with the agreements existing between us regarding reductions in revenue and charges. If the booking is
made by an agency, the agency will inform the advertiser of the revenue and charge reductions displayed in this credit memo document, provided that it is legally obliged to do so.15% agency commission or additional agency discount
is granted if the booking is made through an advertising agency recognized by us.
*Production costs: Costs are incurred when the advertorial is designed by Media Impact and are neither contractually binding nor AE-compatible, plus VAT.
3 1WELT Print Total = DIE WELT and WELT AM SONNTAG incl. compact edition
2WELT Print Working Day = DIE WELT
P R I C E S & F O R M ATS 2 0 2 1
ADVERTORIALS DIGITAL
Advertorials & Stages Multiscreen ( 6 Weeks) AIs Package price
Advertorial Package2 4.000.000 € 25,000.001
− 6 weeks
− Advertising medial: stationary, mobile, social
Action Stage3 10.000.000 € 40,000.001
− 4-6 weeks
− Advertising media: stationary, mobile, social
− Invludes a minimum of two and a maximum of four articles (further articles can be
added individually in the form of advertorials)
− Traffic feed via differnet and native advertising banners, which are optimized by A/B
testing over the entire campaign duration
− The action stage will be integrated into the navigation system for the entire duration
of the campaign
− Integration of advertising banners with external links to the desired landingpage.
1plus creation costs advertorial €3,000 // creation costs action stage €7,200
2Advertorial S with 2 ICONIST FB Sponsored Posts (100.000 AIs): €20,000
4 3Action stage with 4 ICONIST FB Sponsored Posts (200.000 AIs): €35,000
ST Y L E G U I D E
WELT
ADVERTORIALS
Guidelines for advertorials in WELT:
− sans serif text
− clear labelling as “advertisement”
− deviating cleavage
− unique, identifiable sender
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Advertorials are marked as „advertisement“
CONTACT
Judith Umlauf
Director Brand WELT AM SONNTAG/DIE WELT
+49 170 37 53 177
Find your personal contact in crossmedia
sales here judith.umlauf@axelspringer.com
Zimmerstraße 50, 10888 Berlin
www.mediaimpact.de
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