WELT - IT'S READ BY THOSE WHO HAVE SOMETHING TO SAY!

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WELT - IT'S READ BY THOSE WHO HAVE SOMETHING TO SAY!
RATE CARD NO. 99a − VALID AS OF 06.09.2021

 WELT – IT’S READ BY THOSE
WHO HAVE SOMETHING TO SAY!
  1 Title Portrait                     5   Basic Rates        10	General Publisher Information /
  2 Booking Units                      6   Magazines              General Terms and Conditions
  3	Technical Information, Formats,   7   Special Topics     11 Digital Transfer of Print Materials
     Ad Deadlines                      8   WELT Digital       12	Format Adjustments
  4	Standard Formats                  9   Brochure Inserts   13 Contacts
WELT - IT'S READ BY THOSE WHO HAVE SOMETHING TO SAY!
1. BRAND PORTFOLIO

                                                         WELT is a fully-integrated media brand that offers information in print, digital and TV.
                                                         It stands for intelligent quality journalism for every usage situation.

                                                         WELT AM SONNTAG is the main Sunday reading for demanding readers. It stands for
                                                         outstanding journalistic competence and regularly offers compelling investigative stories
                                                         from the worlds of business and politics. Its high topicality gives it a unique positioning
                                                         in the premium Sunday market.

                                                         The editorial variety of WELT AM SONNTAG covers analyses and forecasts from the
                                                         financial world, exciting sports reports and exclusive contributions on subjects from the
                                                         style and culture, property, travel and motoring areas.

                                                         WELT AM SONNTAG is published already on Saturday with an additional early morning
                                                         edition. Readers thereby have more flexibility with WELT AM SONNTAG to start enjoying
                                                         their reading already on Saturday.

                                                         WELT AM SONNTAG is oriented to the target group of decisionmakers in their private
                                                         environment who want to inform themselves at the weekend about business and politics in
                                                         a relaxed reading atmosphere and devote themselves to their personal reading interests
                                                         involving, for example, subjects from the culture, style or travel areas.

                                                         The content of WELT AM SONNTAG is newly presented in WELT AM SONNTAG Kompakt
                                                         for a young, well-educated and urban target group in tabloid format.

                                                         DIE WELT concisely presents the news events and debates of the day from Monday to
                                                         Friday. With its slim format, it provides pithy texts organised in a precise structure, pooling
                                                         content on one subject and offering substantial reading without being heavy going.

                                                         The front page presents two top topics, each with a commentary. On pages 2 and 3, a
                                                         “newspaper in the newspaper” gives at a glance the main news from all over the world
                                                         and all departments, providing a clear focus with the “subject of the day”.

                                                         DIE WELT is oriented to the target group of decisionmakers who want to be optimally
                                                         informed during the week in a limited timeframe. It spotlights the key essentials and gives
                                                         its readers orientation in the torrent of information with which they are confronted.

2   Rate Card No. 99a · valid as of 06.09.2021
WELT - IT'S READ BY THOSE WHO HAVE SOMETHING TO SAY!
2. BOOKING UNITS

    Sat./Sun.                                Title:                           WELT AM SONNTAG
                                                                                                                                     The booking unit of WELT AM SONNTAG includes WELT AM SONNTAG on
                                             Format:                          Nordic                                                 Sat. and WELT AM SONNTAG on Sun. incl. WELT AM SONNTAG Kompakt.
                                             Publishing day:                  Sat./Sun.
                                                                                                                                     DIE WELT is published Mon.– Fri.
                                             Title:                           WELT AM SONNTAG Kompakt
                                             Format:                          Tabloid                                                WELT Print Total includes the booking unit WELT AM SONNTAG plus the
                                             Publishing day:                  Sun.                                                   booking unit DIE WELT. Advertisements in the booking unit WELT Print Total
                                                                                                                                     are published within 14 days (Sat./Sun. and Mon.– Fri.)1
    Mon.– Fri.
                                                                                                                                     WELT AM SONNTAG, DIE WELT and WELT Print Total are the national ad
                                             Title:                           DIE WELT                                               booking units for branded products, service, tourism and financial advertising.
                                             Format:                          Nordic
                                             Publishing day:                  Mon.– Fri.

    Sat./Sun. + Mon.– Fri.                   Title:                           WELT AM SONNTAG
                                             Format:                          Nordic
                                             Publishing day:                  Sat./Sun.

                                             Title:                           WELT AM SONNTAG Kompakt
                                             Format:                          Tabloid
                                             Publishing day:                  Sun.
                     Print Total
                                             Title:                           DIE WELT
                                             Format:                          Nordic
                                             Publishing day:                  Mon.– Fri.

1
    On consultation with the advertiser, the publisher reserves the right to move with a maximum of 5 working days for DIE WELT if technical reasons make this necessary.

3        Rate Card No. 99a · valid as of 06.09.2021
WELT - IT'S READ BY THOSE WHO HAVE SOMETHING TO SAY!
3. TECHNICAL INFORMATION, FORMATS, AD DEADLINES

WELT AM SONNTAG / DIE WELT                                                                            WELT AM SONNTAG Kompakt
Type area Nordic format: 374.5 mm wide, 528.0 mm high                                                 Print area Tabloid: 247.8 mm wide, 370.0 mm high
Number of columns Ad section 8, text passage 6                                                        Number of columns 5

    Column Width               Ad Section       Text Passage     WELT AM SONNTAG Kompakt1                                                WELT AM SONNTAG
                                                                                                      Ad deadlines/Cancellation deadlines
    1 column                     45.0 mm           58.5 mm                  45.0 mm
                                                                                                      General ad deadline              9 days before publication
    2 columns                    92.0 mm          121.7 mm                  95.7 mm
                                                                                                      DIE LITERARISCHE WELT            Friday of the previous week, 4:00 p.m.
    3 columns                   139.0 mm          184.9 mm                 146.4 mm
                                                                                                      Special formats                  4 weeks before publication
    4 columns                   186.0 mm          248.1 mm                 197.1 mm
    5 columns                   233.0 mm          311.3 mm                 247.8 mm                   Print materials deadlines
    6 columns                   280.0 mm          374.5 mm                     –                      General print materials deadline     3 days before publication, 10:00 a.m.
    7 columns                   327.0 mm              –                        –
    8 columns                   374.0 mm              –                        –                                                             DIE WELT

    When converting the text columns into advertisement columns, please use a                         Ad deadlines/Cancellation deadlines
    conversion factor of 1.333.                                                                       General ad deadline              3 days before publication, 2:00 p.m.
                                                                                                      Monday Edition                   Friday, 2:00 p.m.
    Printing process Newspaper offset (ZRO)
                                                                                                      Sonderformate                    2 weeks before publication
    Printing form    Offset printing plates
                                                                                                      2/1 Seite, Opening Spread        1 week before publication
    Body type        Advertising section positive 7 point, negative 8.75 point semi-bold and larger
                                                                                                      Print materials deadlines
                                                                                                      General print materials deadline     1 day before publication, 10 a.m.
    Crossover Ads                      WELT AM SONNTAG/               WELT AM SONNTAG Kompakt1
                                              DIE WELT/                                                                                   WELT Print Total
                                          WELT Print Total
    Print area                      777 mm wide, 528 mm high 530 mm wide, 370 mm high                 Ad deadlines/Cancellation deadlines
    Minimum size                    1/2 page                         Gutter margin of 34 mm           General ad deadline              9 days before publication
                                    The gutter margin (28 mm) is                                      Special formats                  4 weeks before publication
                                    calculated with an extra charge.
                                                                                                      Print materials deadlines
    Placement                       According to prior arrangement                                    General print materials deadline     3 days before publication, 10 a.m.

1
    See conversion table in section 12.

4        Rate Card No. 99a · valid as of 06.09.2021
WELT - IT'S READ BY THOSE WHO HAVE SOMETHING TO SAY!
4. STANDARD FORMATS

                                                                                                                            Print Total

Standard formats                                         (Sat./Sun.)1                  (Mon.– Fri.)2           (Sat./Sun.+ Mon.– Fri.)3
    No.    Format                                        B/W – Colour                  B/W – Colour                  B/W – Colour
                                                                                                                                          An extra charge of 10 % will be made on the
    1      2/1 page                                      173,124.004                     94,704.004                   230,128.804         gross rate for premium placements.
    2      1/1 page                                        81,312.00                     44,352.00                    106,814.40          This applies to:
     3     1/2 page                                        45,175.005                    24,100.005                    58,883.755
                                                                                                                                          DIE WELT opening spread, page 5, last page
Page corner formats
                                                                                                                                          of 1st book and opening page as well.
    No.    Format                                        B/W – Colour                  B/W – Colour                  B/W – Colour         WELT AM SONNTAG opening spread, page 3,
    4      1/2 page corner                                 45,175.005                    24,100.005                    58,883.755
                                                                                                                                          page 5, page 7, last page and panorama page
                                                                                                                                          in 1st book and opening pages.
    5      1/3 page corner                                 42,529.00                     20,768.00                     53,856.00
                                                                                                                                          For the booking unit WELT AM SONNTG and
    6      1/4 page corner                                 31,944.00                     15,576.00                     40,392.00
                                                                                                                                          WELT Print Total, there is a placement guarantee
    7      1,000 format                                    30,250.00                     14,750.00                     38,250.00          only for WELT AM SONNTAG Nordic.
Strip formats                                                                                                                             Reservations for premium placements expire
    No.    Format                                        B/W – Colour                  B/W – Colour                  B/W – Colour         if no written booking order has been submitted
                                                                                                                                          four weeks before the ad deadline.
    8      1/2 page portrait                               45,175.005                    24,100.005                    58,883.755
    9      1/3 page portrait                               42,529.00                     20,768.00                     53,856.00
    10     1/3 page landscape                              42,529.00                     20,768.00                     53,856.00
    11     1/4 page landscape                              31,944.00                     15,576.00                     40,392.00

1
  WELT AM SONNTAG = WELT AM SONNTAG on Sat. + WELT AM SONNTAG on Sun. incl. WELT AM SONNTAG Kompakt.
2
  DIE WELT = DIE WELT, Mon.– Fri.
3
  WELT Print Total = WELT AM SONNTAG + DIE WELT
4
  Amount of Extra Crossover Charge WELT AM SONNTAG € 10,500.00, DIE WELT € 6,000.00 and WELT Print Total € 16,500.00.
5
  Fixed rate.
Ads in the booking unit of WELT Print Total appear within 14 days. On consultation with the advertiser, the publisher reserves
the right to move with a maximum of 5 working days for DIE WELT if technical reasons make this necessary.
See conversion table under section 12 to adjust the format for WELT AM SONNTAG Kompakt.
All rates in euros plus VAT.

5        Rate Card No. 99a · valid as of 06.09.2021
WELT - IT'S READ BY THOSE WHO HAVE SOMETHING TO SAY!
4. STANDARD FORMATS

                                                 1                                       2                              3                              4                               5

2/1 page                                                      1/1 page                       1/2 page                       1/2 page corner                 1/3 page corner
Format: 777 x 528 mm                                          Format: 374.5 x 528 mm         Format: 374.5 x 264 mm         Format: 248.1 x 396 mm          Format: 184.9 x 352 mm
Total millimetres: 8,976                                      Total millimetres: 4,224       Total millimetres: 2,112       Total millimetres: 2,112        Total millimetres: 1,408

                           6                              7                              8                              9                              10                              11

1/4 page corner                1,000 page corner              1/2 page portrait              1/3 page portrait              1/3 page landscape              1/4 page landscape
Format: 184.9 x 264 mm         Format: 184.9 x 250 mm         Format: 184.9 x 528 mm         Format: 121.7 x 528 mm         Format: 374.5 x 176 mm          Format: 374.5 x 132 mm
Total millimetres: 1,056       Total millimetres: 1,000       Total millimetres: 2,112       Total millimetres: 1,408       Total millimetres: 1,408        Total millimetres: 1,056

6    Rate Card No. 99a · valid as of 06.09.2021
WELT - IT'S READ BY THOSE WHO HAVE SOMETHING TO SAY!
5. BASIC RATES

                                                                                                                                                                                                                                     Print Total

                                                                                                                                                   (Sat./Sun.)1                         (Mon.– Fri.)2                 (Sat./Sun.+ Mon.– Fri.)3, 4
                                                                                                                                                      Rates                                Rates                               Rates
                                                                                                                                                   B/W – Colour                         B/W – Colour                        B/W – Colour
    Ads with solus position
    Strip ads/page corner ads starting at 1,000 mm                                                                                                      30.25                                 14.75                                38.25
    Text passage ads5
    1 – 2 columns/10 – 100 mm, per text column mm                                                                                                       85.50                                 66.00                              128.78
    Placement on advertising columns without solus position
    mm basic rates 10 – 2,112 mm                                                                                                                        19.25                                 10.50                                25.29
    Financial Ads
    Mandatory advertisements6 without solus position, mm basic rates (minimum size 100 mm)                                                                 –                                   2.00                                   –
    Financial ads7 without solus position, mm basic rate 10 – 2,111 mm                                                                                  16.90                                  8.00                                21.17
    Mandatory6 / financial ads7 with solus position, strip ads / page corner ads starting at 1,000 mm
                                                                                                                                                        22.15                                 12.00                                29.03
    (max. height 390 mm)
    Family ads (company obituaries are calculated at the basic rate)
                                                                                                                                                           –                                   6.00                                   –
    Official proclamations (without discounts) mm rate, minimum size 1 column /10 mm, only B/W

    National Marketing for Basic Rate ads
    Orders: ampx@axelspringer.com or via OBS
    Print materials: Contacts see section 11 or Tel: +49 (0) 151 204 857 23 or +49 (0) 151 194 708 19
    Consulting: Contacts see section 13 or Tel: +49 (0) 160 931 325 07 / +49 (0) 151 584 420 06

1
  WELT AM SONNTAG = WELT AM SONNTAG on Sat. + WELT AM SONNTAG on Sun. incl. WELT AM SONNTAG Kompakt. For conversion table to adapt the format to WELT AM SONNTAG Kompakt, see section 12.
2
  DIE WELT = DIE WELT, Mon.– Fri.
3
  WELT Print Total = WELT AM SONNTAG + DIE WELT.
4
  Ads in the booking unit of WELT Print Total appear within 14 days. On consultation with the advertiser, the publisher reserves the right to move with a maximum of 5 working days for DIE WELT if technical reasons make this necessary.
5
  Text passage ads without conversion factor. When converting the text columns into advertisement columns, please use a conversion factor of 1.333.
  Text-only announcements with company logo, without special design, without placement instruction. Announcements that have been stipulated through legislation on stock-exchange publicity such as invitations to stockholders’ meetings,
6 

  dividend announcements, applications for registration, rights offerings, annual and interim reports of corporations listed on the stock exchange, as well as prospectuses for stock exchange listings.
7
  Voluntary publicity on capital-market activities (warrant offerings, certificates, tombstones, financial statements and reports, new issues that announce the security identification number, the period for subscription and the issuing price).
For ad and print materials deadlines, technical specifications and format specifications, please see section 3.
All rates in euros plus VAT.

7       Rate Card No. 99a · valid as of 06.09.2021
WELT - IT'S READ BY THOSE WHO HAVE SOMETHING TO SAY!
6. MAGAZINES

The four supplements of ICON Group are notable in particular for their superb layout, excellent journalism with great optical impact and innovative design.
Additional information is given at: https://www.mediaimpact.de/welt/magazine

ICON                                       Mr ICON                                      Die Stilisten Hamburg          UHREN

WELT AM SONNTAG                            WELT AM SONNTAG                              WELT AM SONNTAG                WELT AM SONNTAG (Sun.)​
(Sat./Sun.)                                (Sat./Sun.) ​                                (Sat./Sun.)
                                                                                        North Germany
             05.09.2021                           30. / 31.10.2021                             18. / 19.09.2021​               21.11.2021
       25. / 26.09.2021​                                                                       27. / 28.11.2021
       16. / 17.10.2021​
       13. / 14.11.2021​
       04. / 05.12.2021

Your contacts:
ICON, Mr ICON: Jacqueline Ziob, Tel: +49 (0) 151 440 478 77, E-mail: jacqueline.ziob@axelspringer.com
UHREN: Sandra Metzner, Tel: +49 (0) 151 150 899 44, E-mail: sandra.metzner@axelspringer.com
Die Stilisten Hamburg: Kirsten Meurers, Tel: +49 (0) 172 424 73 77, E-mail: kirsten.meurers@axelspringer.com

8   Rate Card No. 99a · valid as of 06.09.2021
WELT - IT'S READ BY THOSE WHO HAVE SOMETHING TO SAY!
PERFECT ENVIRONMENT FOR YOUR COMMUNICATION

                                                                    7. SPECIAL TOPICS

Our editorial special subjects offer exciting environments with competent, comprehensive reporting.

The special subjects are published as independent book to remove from the print title, as special pages in the print title or online in the look & feel of the particular
medium. The WELT Editorial Studio is responsible for the content, reporting freely and independently.

Discover the crossmedia variety of our special topics at https://www.mediaimpact.de/welt/themen

Your contacts:
Alisha Trippelsdorf, Tel: +49 (0) 160 931 325 07, E-mail: alisha.trippelsdorf@axelspringer.com
Lars Golde, Tel: +49 (0) 151 584 420 06, E-mail: lars.golde@axelspringer.com

9   Rate Card No. 99a · valid as of 06.09.2021
WELT - IT'S READ BY THOSE WHO HAVE SOMETHING TO SAY!
MULTIMEDIA PRESENTATION FOR ALL TERMINAL DEVICES

                                                                                    8. WELT DIGITAL

Editorial Concept
WELT bundles TV, the online, mobile and app presences under one strong multi-
media brand that stands for progressive, high-quality and dynamic topics on all
channels.
WELT covers all journalistic formats – from news to opinions and documentations.
Every story – no matter whether text, video, photo or live reporting – aims to in-
form in a reliable and user-oriented way and inspire our audience with passionate
journalism, with innovative products and just as much as with a delight in ex-
perimentation.
With its many prize-winning authors, WELT is a particularly opinion-forming
medium and also covers a wide range of areas of interest.
WELT offers for example with ICONIST one of the leading digital fashion and
style magazines dealing with all luxury and lifestyle subjects.
Key data (per month) − digital
■
      Unique     users:1             25.53 million
■
      Visits:2                      135.98 million
■
      Page   impressions:2          329.99 million

Current data and rates at
https://www.mediaimpact.de/de/portfolio/welt-digital-2

1
    Source: AGOF agof digital facts; basis: broadest digital audience 16+ years,
    Average day March 2021; called up on 19.04.2021.
2
    Source: IVW July 2021.

10 Rate Card No. 99a · valid as of 06.09.2021
9. BROCHURE INSERTS

Rates per Started 1,000 Copies
Weight up to                                                    20 g                     25 g                      30 g                     35 g                    40 g
WELT AM SONNTAG/                  Partial booking              153.00                   156.00                    159.00                   162.00                  165.00
WELT AM SONNTAG Kompakt           Complete booking             148.00                   151.00                    154.00                   157.00                  160.00
                                  Partial booking              145.00                   148.00                    151.00                   154.00                  157.00
DIE WELT
                                  Complete booking             140.00                   143.00                    146.00                   149.00                  152.00
Extra charge for every additional started 5 g: € 3.00; maximum weight 75 g. Greater weights on request. Insert orders are not discountable.
The rate for a complete booking applies to bookings of all Nielsen regions (N1 – N7). The rate for a partial booking applies to print runs of at least 20,000 copies.
Booking e-paper possible on request.
Joint advertising: Inserts that are jointly used by a number of advertisers are possible only with a special contract and an extra charge.

TECHNICAL INFORMATION                                     Larger formats can be inserted if they are folded                The publisher reserves the right to move inserts for
Minimum print run                                         down to the highest format. All multiple page inserts            partial areas in favour of inserts for larger booking
20,000 copies                                             should be folded along the longest side.                         units.

Booking possibilities                                     If the insert consists of several parts, a fixed connection
We will gladly provide more information on request        between these parts is required. Different types of               Reservations for inserts expire if no booking
                                                          folding such as double-gate and zigzag folding                    order is received four weeks before publication.
Exclusion of competitive advertising                      cannot be processed. If the brochure inserts contain
Will not be granted                                       postcards, these should be glued to the inside.                  YOUR CONTACT
Cancellation deadline                                     Insert orders are binding for the publisher only after
                                                          presentation of a binding sample of the insert and its           Coordination
4 weeks before publication                                                                                                 E-mail: beiprodukte@axelspringer.com
                                                          confirmation.
Delivery deadline                                                                                                          Consulting
4 working days before publication franco domicile         Note on Inserts
                                                          The publication of a note about the insert for which             For contact, see section 13 or
Addresses for delivery                                    no charge is made is up to the discretion of the                 Lars Golde, Tel: +49 (0) 151 584 420 06,
Delivery addresses and quantities available on request    publisher.                                                       E-mail: lars.golde@axelspringer.com

It must be possible to process the inserts by             Costs that arise due to a late delivery of the inserts
machine.                                                  will be borne by the client.
Smallest format 10.5 x 14.8 cm (postcard)
Largest format 26.0 x 38.0 cm                             The publisher will distribute the inserts with due
                                                          care, whereby up to 3 % wrong delivery or loss is
                                                          considered to be ordinary diligence.

11 Rate Card No. 99a · valid as of 06.09.2021
10. GENERAL PUBLISHER INFORMATION / GENERAL TERMS AND CONDITIONS

Publisher                                                                              ZIS Numbers                              Terms of Payment
                                                                                       WELT AM SONNTAG                 104650   Payable immediately net cash after invoice date.
                                                                                       DIE WELT                        104148   1 % cash discount when a SEPA Direct Debit Mandate
                                                                                       WELT Print Total                104651   is set up if outstanding invoices are not past due and
                                                                                                                                cash discount has not been explicitly excluded. For new
Axel Springer SE                                                                       Bank Account                             clients, the publisher reserves the right to require cash
Axel-Springer-Straße 65                                                                Deutsche Bank AG, Berlin                 in advance up to the ad deadline. In the event of late
10888 Berlin                                                                           IBAN DE73 1007 0000 0083 4747 00         payment or deferment, interest will be charged at a rate
                                                                                       BIC DEUTDEBB                             corresponding to standard banking practices for over-
National Marketer                                                                                                               draft facilities.
                                                                                       Current Data and Services
                                                                                       www.mediaimpact.de                       Terms and Conditions
                                                                                       www.die-zeitungen.de                     The execution of advertising orders is performed in
Media Impact GmbH & Co. KG                                                             ampx@axelspringer.com                    accordance with our General Terms and Conditions for
Zimmerstraße 50                                                                                                                 Newspapers, the additional Terms and Conditions of the
10888 Berlin                                                                           Contact                                  respective title and the General Terms and Conditions
                                                                                       Judith Umlauf                            for Advertising Orders in Online Media. You can find our
Regional Marketer                                                                      Tel:    +49 (0) 170 375 3177             complete General Terms and Conditions at
                                                                                       E-mail: judith.umlauf@axelspringer.com   https://www.mediaimpact.de/de/agb

Axel Springer SE
Axel-Springer-Straße 65
10888 Berlin

Rates for classified ads at https://www.mediaimpact.de/de/portfolio/welt-rubriken • All rates in euros plus VAT.

12 Rate Card No. 99a · valid as of 06.09.2021
11. DIGITAL TRANSFER OF PRINT MATERIALS

GENERAL INFORMATION                                               Tabloid format                                                  Registration Mark Tolerance
Data Transfer                                                     Print materials for the Nordic format will automatically be     ≤ 0.3 mm
The electronic transfer of print materials is effected via the    adapted to the size of the tabloid format.
Internet (https://transfer.axelspringer.de).                      As an alternative, separate print materials can be delivered.   Trapping
Transfer via E-mail is also possible in special circumstances     Please contact us for the format data.                          > 0.3 mm
(apdtp-berlin@axelspringer.de).
We request that you contact us to set up the transfer             For ads that are scaled in the tabloid format, we               Image Resolution
account before the start of regular operations.                   recommend the following font sizes and line widths              250 dpi, for line max. 1,270 dpi
                                                                  in order to ensure optimal readability:
File Format                                                                                                                       Colour Processing
We recommend the file format PDF/X-4:2008.                        Positive fonts from 9 point                                     Please use the ICC colour profile ISOnewspaper26v4.icc.
The file formats PDF/X-1a:2001 and PDF/X-3:2002 remain            Negative fonts from 12 points, semibold, sans-serif             This takes into account the parameters of achromatic
valid and are also accepted.                                                                                                      composition, max. total colour application and dot gain in
In general, we do not use any open formats.                       Positive lines at least 0.3 mm                                  newspaper printing. The profile can be downloaded at
The files must be set up in the original size of the ad; please   Negative lines at least 0.45 mm                                 http://www.axelspringer.de/icc
do not set up trim signs.
                                                                  Printing Process                                                QR Code
Contact                                                           (Coldset) web-fed offset, ISO 12647-3:2005                      We recommend a minimum format of 25 x 25 mm and
The ad management can be reached Monday – Friday                                                                                  resolution of 300 dpi to ensure the readability of QR code
from 9:00 a.m. to 6:00 p.m.                                       TECHNICAL SCREENS                                               illustrations in newspaper printing. The advertising client is
Tel: +49 (0) 151 204 857 23                                       Dynamic Range                                                   responsible for the content of the link.
Tel: +49 (0) 151 194 708 19                                       Tonal gradations in print from 3 % to 95 %
                                                                                                                                  Print Quality
Address for Print Materials                                       Dot Gain                                                        In the event of different data structures, no guarantee can
Axel Springer SE                                                  50 % tone of the source material gains approx. 26 % in          be given for the print quality. Variations in colour within and
Herstellung News Media National                                   newspaper offset printing.                                      between the places of printing are caused by the process
Planungs- und Anzeigenmanagement                                                                                                  and do not justify claims for compensation. No guarantee
Axel-Springer-Straße 65                                           Screen Count                                                    is given for the accurate realisation of 4c ads by means of
D-10888 Berlin                                                    Sublima Hybrid 60 Screen                                        ICC colour profiles. The dimensional stability of the print paper
                                                                                                                                  is subject to slight variations due to the processes used.
Fonts                                                             Screen Angle
All used fonts must be embedded.                                  Cyan = 15°, magenta = 75°, yellow = 0°, black = 45°
Positive fonts from 6 point, negative fonts from 8.5 point,
semibold, sans-serif                                              Colours
                                                                  Euro Scale ISO 2846-2 (sample of the HKS colours,
Line Width                                                        version 2006 in combined CMYK print on request).
Line width starting at 0.2 mm (positive) / starting at
0.3 mm (negative)

13 Rate Card No. 99a · valid as of 06.09.2021
12. FORMAT ADJUSTMENTS

Please observe when delivering print materials for WELT AM SONNTAG and WELT AM SONNTAG Kompakt:
Owing to the different type area of WELT AM SONNTAG and WELT AM SONNTAG Kompakt, the publisher automatically adapts the print materials for WELT AM SONNTAG Kompakt in as far as this is suitable and
corresponds with the format coordinates of WELT AM SONNTAG. If the print materials are to be delivered for both titles, the conversion factors indicated below must be considered.

WELT AM SONNTAG / DIE WELT                                                                           WELT AM SONNTAG Kompakt
Print area Nordic format: 374.5 mm wide, 528.0 mm high                                               Print area Tabloid: 247.8 mm wide, 370.0 mm high
Number of columns Ad section 8, text passage 6                                                       Number of columns 5

Scaling Information for Format Adjustment
                                                      WELT AM SONNTAG / DIE WELT                                                      WELT AM SONNTAG Kompakt
                                          Columns        Column width               Height             Columns       Column width                Height               Factor %        Reduce to ...
                                                             (mm)                    (mm)                                (mm)                     (mm)
Text passage/page corner/strip ads             1              58,5               Max. Höhe 406             1              45,0                Höhe x 76,92 %            76,92             Breite
                                               2             121,7               Max. Höhe 406             2              95,7                Höhe x 78,64 %            78,64             Breite
                                               3             184,9               Max. Höhe 406             3             146,4                Höhe x 79,18 %            79,18             Breite
                                               4             248,1               Max. Höhe 406             4             197,1                Höhe x 79,44 %            79,44             Breite
                                               5             311,3               Max. Höhe 406             5             247,8                Höhe x 79,60 %            79,60             Breite
1/1 page                                       6             374,5               Max. Höhe 406             5             247,8                Höhe x 66,17 %            66,17             Breite
Page-height ads; ads will be scaled            1              58,5                    528,0                1              45,0                    370,0                 70,08             Höhe
down to 370 mm for placement at the            2             121,7                    528,0                2              95,7                    370,0                 70,08             Höhe
centre of a white space                        3             184,9                    528,0                3             146,4                    370,0                 70,08             Höhe
                                               4             248,1                    528,0                4             197,1                    370,0                 70,08             Höhe
                                               5             311,3                    528,0                5             247,8                    370,0                 70,08             Höhe
Strip                          (66/8)          8             374,0                     66,0                5             247,8                      43,7                66,26             Breite
                              (100/8)          8             374,0                    100,0                5             247,8                      66,3                66,26             Breite
                              (132/8)          8             374,0                    132,0                5             247,8                      87,5                66,26             Breite
                              (176/8)          8             374,0                    176,0                5             247,8                    116,6                 66,26             Breite
                              (264/8)          8             374,0                    264,0                5             247,8                    174,9                 66,26             Breite
Page corner ads               (308/3)          3             184,9                    308,0                3             146,4                    243,9                 79,18             Breite
                              (231/3)          3             184,9                    231,0                3             146,4                    182,9                 79,18             Breite
                              (250/3)          3             184,9                    250,0                3             146,4                    198,0                 79,18             Breite
                              (264/3)          3             184,9                    264,0                3             146,4                    209,0                 79,18             Breite
Text passage                  (100/1)          1              58,5                    100,0                1              45,0                      76,9                76,92             Breite
                              (100/2)          2             121,7                    100,0                2              95,7                    157,3                 78,64             Breite

14 Rate Card No. 99a · valid as of 06.09.2021
13. CONTACTS

                      NATIONAL SALES                                                                INTERNATIONAL SALES                 DIGITAL SALES
                      Managing Director Crossmedia            Director Luxury & Lifestyle           Director International Sales        Senior Director Digital Sales          Director Programmatic Business
                      Media Impact GmbH & Co. KG              Media Impact GmbH & Co. KG            Media Impact GmbH & Co. KG          Media Impact GmbH & Co. KG             Media Impact GmbH & Co. KG
                      Matthias Schönwandt                     Kathleen Schwiezke                    Fellin Wolter                       Benedikt Faerber                       Alexander Wieghard
                      Zimmerstraße 50                         Theresienhöhe 26                      Zimmerstraße 50                     Zimmerstraße 50                        Zimmerstraße 50
                      10888 Berlin                            80339 Munich                          10888 Berlin                        10888 Berlin                           10888 Berlin
                      Tel: +49 (0) 151 291 388 88             Tel: +49 (0) 151 440 478 34           Tel: +49 (0) 151 440 470 64         Tel: +49 (0) 151 641 730 34            Tel: +49 (0) 160 904 558 37
                      matthias.schoenwandt@axelspringer.com   kathleen.schwiezke@axelspringer.com   fellin.wolter@axelspringer.com      benedikt.faerber@axelspringer.com      alexander.wieghard@axelspringer.com

                      Director Automotive & Mobility          Director Retail                       UK/US/France                        Director Digital Sales West            Director Digital Sales Nord/Ost
                      Media Impact GmbH & Co. KG              Media Impact GmbH & Co. KG            Media Impact GmbH & Co. KG          Media Impact GmbH & Co. KG             Media Impact GmbH & Co. KG
                      Christoph Schulze                       Birgit Santoro                        Patricia Meier Woster               Sven Heintges                          Emily Mierendorff
                      Neuer Zollhof 1                         Zimmerstraße 50                       9 Wimpole Street, 3rd Floor         Neuer Zollhof 1                        Zimmerstraße 50
                      40221 Dusseldorf                        10888 Berlin                          London W1G 9SG                      40221 Dusseldorf                       10888 Berlin
                      Tel: +49 (0) 151 161 570 04             Tel: +49 (0) 151 528 500 43           United Kingdom                      Tel: +49 (0) 151 584 511 06            Tel: +49 (0) 151 440 471 27
                      christoph.schulze@axelspringer.com      birgit.santoro@axelspringer.com       Tel: +44 (0) 207 836 43 13          sven.heintges@axelspringer.com         emily.mierendorff@axelspringer.com
                                                                                                    patriciameier@axelspringer.co.uk
                      Director Consumer Goods                 Senior Manager Brand Partnerships                                         Director Digital Sales Mitte/Südwest
                      Media Impact GmbH & Co. KG              Sports Betting                        Italy                               Media Impact GmbH & Co. KG
                      Knut G. Müller                          Media Impact GmbH & Co. KG            Axel Springer Media Italia S.r.l.   Philipp Matschoss
                      Theresienhöhe 26                        Lena Sachse                           Laura Ferri                         Gerbermühlstraße 9
                      80339 Munich                            Zimmerstraße 50                       Via Leopardi Nº 21                  60594 Frankfurt/Main
                      Tel: +49 (0) 151 161 570 08             10888 Berlin                          IT-20123 Milan                      Tel: +49 (0) 151 446 198 98
                      knut.mueller@axelspringer.com           Tel: +49 (0) 151 440 476 75           Tel: +39 (0) 2 43 98 18 65          philipp.matschoss@axelspringer.com
                                                              lena.sachse@axelspringer.com          info@axelspringer.it
                      Director Finance, Tourism & Services                                                                              Unit Manager Digital Sales Südwest
                      Media Impact GmbH & Co. KG              Director Telecommunications                                               Media Impact GmbH & Co. KG
                      Marcus Brendel                          & Electronics                                                             Daniel Seiler
                      Neuer Zollhof 1                         Media Impact GmbH & Co. KG                                                Zeppelinstraße 116
                      40221 Dusseldorf                        Ingo Kölbl                                                                73730 Esslingen
                      Tel: +49 (0) 160 987 724 94             Gerbermühlstraße 9                                                        Tel: +49 (0) 151 161 570 06
                      marcus.brendel@axelspringer.com         60594 Frankfurt/Main                                                      daniel.seiler@axelspringer.com
                                                              Tel: +49 (0) 151 161 570 05
                      Head of Healthcare                      ingo.koelbl@axelspringer.com                                              Director Digital Sales Süd
                      Media Impact GmbH & Co. KG                                                                                        Media Impact GmbH & Co. KG
                      Elmar Tentesch                                                                                                    Daniel Maubach
                      Münchener Straße 101/09                                                                                           Theresienhöhe 26
                      85737 Ismaning                                                                                                    80339 Munich
                      Tel: +49 (0) 172 775 91 27                                                                                        Tel: +49 (0) 151 124 465 77
                      elmar.tentesch@axelspringer.com                                                                                   daniel.maubach@axelspringer.com
Status: August 2021

                      15 Rate Card No. 99a · valid as of 06.09.2021
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