One Solution One Goal One Mission One Heart One Soul - Facebook Best Practices & Social Media Strategy - CANSA Relay For Life

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One Solution One Goal One Mission One Heart One Soul - Facebook Best Practices & Social Media Strategy - CANSA Relay For Life
One Goal!
One Mission!
One Heart!
One Soul!
One
Solution!
               Facebook Best Practices
               & Social Media Strategy

                                         2019
One Solution One Goal One Mission One Heart One Soul - Facebook Best Practices & Social Media Strategy - CANSA Relay For Life
What is social media?
One Solution One Goal One Mission One Heart One Soul - Facebook Best Practices & Social Media Strategy - CANSA Relay For Life
WHY social media?
One Solution One Goal One Mission One Heart One Soul - Facebook Best Practices & Social Media Strategy - CANSA Relay For Life
Social Media
• Provides a powerful free platform to fundraise,
  raise awareness and build stronger partnerships
• Social media does not replace the personal connection, although it
  does reflect what goes on in real life
• Any fundraising for CANSA represents CANSA the organisation
• Creates opportunities for public engagement incl. requests for
  support
• Must also share important health information (done by M&C)
• Committee members have Editor rights on the official CANSA
  pages and may post on behalf of CANSA Relay For Life
• No new Facebook pages/groups may be opened – All Relay For Life
  posts must be published on the CANSA Regional Facebook page
  (more followers, Service is shared, assistance available)
• Once posted on the CANSA Regional Facebook Page – it may be
  shared from there to individual profiles (not other way around)
One Solution One Goal One Mission One Heart One Soul - Facebook Best Practices & Social Media Strategy - CANSA Relay For Life
CANSA on Social Media
   CANSA The Cancer Association of South Africa
   18 352 followers on national page – 71 973 on regional pages
   Twitter: @CANSA
   15 786 followers
   Instagram: @cancerassociationofsouthafrica
   4 710 followers
   YouTube: Cancer Association of South Africa CANSA
   118 subscribers
   LinkedIn: CANSA The Cancer Association of South Africa
   727 followers
   Pinterest: CANSA: 263 followers
   9.3K monthly unique viewers
One Solution One Goal One Mission One Heart One Soul - Facebook Best Practices & Social Media Strategy - CANSA Relay For Life
CANSA Relay For Life on other
Social Media platforms

• NO Relay For Life profiles allowed on Twitter, Instagram,
  LinkedIn, YouTube, Pinterest due to public/risky nature
• Please do post in your personal capacity on these platforms,
  TAG CANSA, we’ll pick it up and Retweet/Repost in order to
  reach our large following more effectively as CANSA
• YouTube: all video’s to be checked by M&C, don’t use
  popular music - copyright issues - Facebook flags and hides
  video! Can jeopardise CANSA pages
One Solution One Goal One Mission One Heart One Soul - Facebook Best Practices & Social Media Strategy - CANSA Relay For Life
Have you Liked CANSA on Facebook?
       National page: CANSA The Cancer Association
       of South Africa
CANSA Regional pages - NORTHERN BUSINESS UNIT
(number of followers in brackets)
•   CANSA Pretoria (4809)
•   CANSA East Rand (2472)
•   CANSA Western Gauteng (1176)
•   CANSA Vaal Triangle (5128)
•   CANSA Rustenburg (1156)
•   CANSA Waterberg (996)
•   CANSA Polokwane (1877)
•   CANSA Klerksdorp Potchefstroom (3108)
                                                 Total: 20 722
One Solution One Goal One Mission One Heart One Soul - Facebook Best Practices & Social Media Strategy - CANSA Relay For Life
Have you Liked CANSA on Facebook?
     National page: CANSA The Cancer Association
     of South Africa
CANSA Regional pages - CENTRAL BUSINESS UNIT
(number of followers in brackets)
•   CANSA Bloemfontein (3124)
•   CANSA Eastern Free State (2061)
•   CANSA Welkom (3881)
•   CANSA Durban (4810)
•   CANSA Pietermaritzburg (5310)
•   CANSA Richards Bay (1265)
•   CANSA Lowveld (2223)
•   CANSA Highveld (1337)
•   CANSA Cosmos (2619) Secunda                Total: 26 630
One Solution One Goal One Mission One Heart One Soul - Facebook Best Practices & Social Media Strategy - CANSA Relay For Life
Have you Liked CANSA on Facebook?
       National page: CANSA The Cancer Association
       of South Africa
CANSA Regional pages - SOUTHERN BUSINESS UNIT
(number of followers in brackets)
•   CANSA Cape Metro (4761)
•   CANSA Boland Overberg (2897)
•   CANSA Weskus (2011)
•   CANSA Southern Cape – Karoo (1943)
•   CANSA Port Elizabeth (1648)
•   CANSA Kimberley (7975)
•   CANSA Upington Springbok Kathu (2097)
•   CANSA East London (1289)
                                                 Total: 24 621
One Solution One Goal One Mission One Heart One Soul - Facebook Best Practices & Social Media Strategy - CANSA Relay For Life
Great Facebook Posting
Customer Service
• Answer queries timeously
• Be prepared to answer questions re CANSA’s mission, policies, events &
  services, if in doubt, contact your staff partner
• Always remember you are representing CANSA, the organisation
• Answer accurately, sincere and be helpful
Constituent Engagement & Relationship Building
• Increase the likelihood that visitors are going to comment, share or like
  post by posting interesting, pleasing content and encouraging
  engagement e.g. have you registered your team yet?
• Use Facebook to cultivate relationships by use of an authentic,
  knowledgeable voice
   – Be sincere in the message, your tone, your humour and your empathy
   – Be relatable: use conversational tone – not authoritative / silly /
      focused on one agenda
Great Facebook Posting
Community Building
• Foster opportunity for visitors to interact with each other – post
  open-ended questions
• Empower your supporters
• Existing CANSA pages already have a community who wants to be
  there, more followers (than new page)
• Global Heroes of Hope post in their personal capacity (NB for them to
  @Mention their relevant regional page), we then share their personal
  story on the regional page
Negative Commentary
• Transparency is important. If a visitor posts a negative comment – do
  not hide or delete it, report any problematic post to
  mbasson@cansa.org.za immediately before it goes ‘viral’!
• Work with your CANSA Staff partner regarding a a reply
• If post involves inappropriate language – it may be hidden
Be passionate, if you don’t care about
this stuff, why should everybody else?
Risks
• IT safety:
  – NB always have anti-virus updated, potential of
     hacking is a risk for yourself & CANSA
  – Log-out of social media when finished, minimise risk should laptop/
     smartphone be stolen
• Personal Settings on Facebook:
  – Privacy: only let Friends see your posts
  – Don’t allow tagging without first moderating
  – Rather direct ‘CANSA public’ to Like the CANSA regional Page and
     send a Message to page than having them as Friends and handling
     enquiries on your own Messenger. Keep your own Facebook for real
     Friends only. Do regular housekeeping
  – Be careful of unknown Friend requests, FB Apps, weird links (could be
     virus). If spam e.g. loans, UnFriend immediately
  – Be careful of posting pics of children, your own kids as well
And now, the how…
• Remember that the public see our posts in their
  newsfeed, where we compete with all the other clutter, so keep it
  fresh, short and exciting, connect with people’s emotions
• People don’t necessarily go to our Page ‘manually’. Posts can be
  missed because people don’t scroll ‘to the bottom’ to see
  everything, only scrolling as they get time
• ALWAYS include the angle as to WHY we Relay, not just fundraising
  all the time, CANSA Service staff regularly post ‘what we do with
  the money’, liaise with your staff partner to make sure we don’t
  overdo the fundraising posts. We raise funds for the cause CANSA
  and not ‘for cancer’
• Create photo galleries on the CANSA Regional page & submit it to
  CANSA Relay For Life website for publication: cstumke@cansa.org.za
When posting a batch of pictures,
always have your most EXCITING pic
FIRST and the next 4 pics also eye-
catching. The first pic is always
shown bigger and if it’s just e.g. a
boring table, people won’t be
interested to view the other pics
Tip: You can hold and drag a pic to
change order before posting
Posting Tips for Editors on Pages..
• Reply to Messages in a friendly and caring manner,
  not just abruptly e.g. ‘CANSA doesn’t do mammograms’
• Facebook has algorithms that promote posts according to type. Posts with
  pictures and videos are top of the list. Never just post text without a
  picture, it will reach less people
• If posting text with a website link without picture, that is ok and will do
  better than text only
• Only use posters approved by CANSA Marketing Department. Don’t use
  low resolution ‘googled’ pics – copyright issues
• M&C updates cover pics monthly – keep generic on all pages. If NB local
  campaign and you want to change cover pic, first chat to Marica re
  dimensions
• Double-check before you post, anyone can make a print screen and share,
  which can go viral, including posts on Messenger/WhatsApp
Posting Tips for Editors on Pages..
• All posters/logos to be requested via staff partner from M&C
  first. Ask for JPG version for Facebook, additional to PDF
• Never share other charities’ posts, even if from overseas
• All videos / links that are posted must be generated from
  www.relayforlife.org.za – not from ACS or other websites (you are directing
  potential donors to other sites and may not contain relevant information)
• Use photos from the previous years’ Relay For Life events in your posts to
  market this year’s Relay – makes it more personable and relatable
• Never post first on your own Facebook and then share your post on the
  Page. Always do the other way around (risk if people leave and delete pics)
• Facebook promotes original posts more than shared ones. Don’t just share
  other people’s posts or reshare your page’s posts on the page (videos &
  events are ok to re-share)
• Always write some details in post e.g. Thank you, not just ‘Cuppa Worcester’
  or ‘SCC East London’
Posting Tips for Editors on Pages..
• Always write from the public’s perspective, it is not
  an internal report written to your manager/committee
• Balance in types of posts:
   – Service Delivery vs Fundraising vs Health
   – ‘How income is used’, public wants to know what we do with their
      money
• Discuss procedures in regions how SD posts reach Facebook editor
• Ideas for SD pictures, angled, without face, etc.
• Never post pictures of children/patients with their diagnoses, names
  and locality, it’s against the POPI act
• Marica posts major Health campaign materials on all pages, no need
  for you to do health posts. Don’t share again, look what is on page
  already
• Never use CAPS and !!!! and ???? etc.
Posting Tips for Editors on Pages..
• Stagger posts regularly during the week, not
  everything on one day and then no posts for days
• Know the website and use it to answer enquiries esp. Fact Sheets:
  always refer to http://www.cansa.org.za/what-cansa-believes/
• Any clinical / service related posts to be answered by CANSA staff
• Utilise Events on Facebook, it has good reach, wider than page likes
• If using your mobile phone to post on Facebook, use the separate
  ‘FB Pages Manager’ app. Please don’t use your phone to create
  Events for the CANSA page, it doesn’t work correctly, use laptop. Contact
  Marica for guidance
• Note, Editor name with
  post is not visible to
  public, only to fellow
  page editors
Posting Tips for Editors on Pages..
• Income raised at CANSA Relay/Shavathon events
  are used by regional CANSA Care Centres for care and support programmes
  – details at https://www.cansa.org.za/how-your-gift-helps-fight-cancer/
• Never mention ‘Cure’ or that income is used for finding a Cure/Research -
  CANSA Research is about lowering cancer risk, early detection and coping
  with cancer. Read about CANSA Research on website:
  http://www.cansa.org.za/cansa-research-enewsletters/
• Afrikaans vs English (if Afr, always also have English)
• Be careful of posting with a religious/racist tone
• Avoid any activities detrimental to environment/animals (e.g. fireworks,
  balloons, Chinese lanterns, hunting) – the public react very emotional/
  negative to that)
• Ensure photographs reflect SA's diversity and 'rainbow' nation, should
  reflect the community we are active in
• M&C staff might edit your posts, please don’t ‘take it personal’, it’s usually
  minor tweaking, like adding of #’s and @mentions. If major changes, Marica
  will alert you by FB Messenger (it also changes the ‘Published by’ name to the last editor)
Spelling/Grammar/Acronyms
• Check and re-check your post before
  Posting! Edit/delete afterwards
  if necessary
• Don’t use Cansa / SCC / RFL / Cuppa,
  always:
  – CANSA (always full caps)
  – CANSA Relay For Life
  – Cuppa For CANSA
  – Sanlam Cancer Challenge
• If unsure about English spelling, first paste your text into Word
    and use the spell checker
@Mentions
• A mention is the electronic way of tagging someone
  or a Page on Facebook. By mentioning someone or a
  page it links and is visible on that person’s profile/wall
• It shows up as a blue link (after posting) that people
  can click on to go the partner’s page
• Importantly, Facebook mentions could be a free way
  of getting more publicity and attention paid to our
  page
• Even if only a few of them post in a similar fashion to
  your Facebook mention, you have effectively
  promoted your page on a few other pages, which by
  definition increases the probability of someone
  viewing your page
• Those other pages will have viewers and customers
  that you did not previously have access to, and those
  people are now interested in your profile because you
  were able to get another page to mention you
@Mentions
Next time you post on the CANSA regional page,
type @ followed by the first few letters of a partner’s page name. A
drop-down menu appears, allowing you to select the friend/page.
When you publish that status, the Facebook mention links to that
Page's profile and is visible on its wall and newsfeed
@Mentions
If options don’t come up even if you type correctly,
go to the relevant page first and look under their
name to make sure what their ‘mention name’ is as it might be a
shortened name

                                               Tip: If you are able
                                               to @mention
                                               them, no need to
                                               also use a hashtag
                                               with their name.
                                               However, NB to
                                               use the event’s #
                                               if stipulated by
                                               partner
Hashtags #
• A word or phrase preceded by a hash sign (#),
  used on social media, to identify/group together
  messages/posts on a specific topic
• Hashtag is simply a way for people to search for tweets/posts that
  have a common topic and to begin a conversation. For example, if
  you search on #LOST (or #Lost or #lost, not case-sensitive), you'll get
  a list of posts related to the TV show. What you won't get are tweets
  that say "I lost my wallet yesterday" because "lost" isn't preceded by
  the hash tag
• Take this example: #worstjobeverhad - this Hashtag would compel
  many others to share the worst jobs they've ever had, thus
  contributing to a fun conversation. It can be used for specific
  searches or individual posts that begin them for their followers
• E.g. search for #InternationalCancerSurvivorsDay in Facebook
• ALWAYS use the applicable CANSA Hashtag when posting on the
  CANSA regional page. Please don’t create your own!
CANSA Hashtags #
Use on all platforms/events, always include
CANSA and relevant hashtag. It increases visibility for our brand and
we need it to monitor our visibility and reach in campaigns.
Remember to add a space between different hashtags
• #CANSARelayForLife (not RFL or just Relay for life)
  No years or locality e.g. #CANSARelayPE2016 /
  #NelspruitRelay2016 (less impact, can last longer without year and
  it takes long time for people to get used to it)
• #CuppaForCANSA | #CANSAShavathon | #TekkieTax
• #CANSAactive #FeelGoodFun #LowerCancerRisk
• #SanlamCancerChallenge (not SCC)
CANSA Hashtags #
•   #FightingCancerTogether
•   #CANSACare&Support #CANSAcares #CANSAserves
•   #CANSACareHomes | #CANSASupportGroups
•   #CANSAMobileHealthClinics
•   #EarlyDetection #KnowTheSigns #KnowYourBody #CheckYourself
•   #CANSAscreening #RegularScreening
•   #CANSABalancedLifestyle #LowerCancerRisk
•   #CANSAadvocacy | #CANSAresearch
•   #Sunsmart #MelanomaAwareness
•   #NoTobacco #WorldNoTobaccoDay | #NoAlcohol
•   #WomensHealth | #MensHealth | #ChildhoodCancerAwareness
•   #WorldCancerDay | #InternationalCancerSurvivorsDay
•   #InternationalVolunteersDay
Use of Events on Facebook
• A Facebook event is a feature that allows Facebook
  users or page operators to create a calendar-based notice to an event
  taking place at a particular date, time and venue
• All CANSA Relay For Life FB Events must be created on the CANSA Regional
  page and not on individual / private profiles
• It reaches more people than just those following our page, it could reach
  anyone in the area of the event!
• When naming the event, think wider than
  just your area, so not just ‘Survivors Walk’
  Should be ‘Cancer Survivors Walk for CANSA
  Relay For Life Athlone’
• See how pic cuts off if not correct dimensions
• Use @mentions in Event details
• First obtain posters & cover pics from M&C
  before creating event on page
Use of Events on Facebook
Use of Events on Facebook
Use of Events on Facebook
• Step 1: Create Event on page’s Event tab
• Step 2: Upload Cover pic, supplied by M&C (the ‘flat’ image)
• Step 3: Type in Event name:
  - always have CANSA in the name
  - never just e.g. CANSA Shavathon –
    must always include the town/area
    e.g. Cuppa For CANSA Centurion
    Mall
• Step 4: Location
• Step 5: Description – fill in details abt
  the event, use exciting tone,
  use @mentions
• Step 6: Category – only use Causes
• Step 7: Scroll down on the bar of the
  screen to fill in further
• Step 8: NB: at Frequency,
  make sure that you choose
  Occurs once – do not choose
  Daily!
• Choose Date and Time
  Be careful here as you cannot
  edit dates on an existing
  Event… Make sure that you
  don’t create duplicate dates
• Step 9: Invite Co-hosts if
  applicable – very effective as
  our Event will also be on their
  page
• The rest you can leave as is
• Now click on Publish
• You can share your Event
  here, also Invite your Friends
• Also keep an eye on the
  Discussion tab – it’s like a
  ‘mini-wall’ where people can
  ask questions about the
  event and you have to
  answer there
• You can post frequent
  updates on this Event to
  those Interested/ Going – do
  it here
Facebook Post Planning

Facebook Post               Time Period               Reminder Posts
Save the Date               6 Months before event     3 Months before event
                                                      1 Month before event
Event Poster                5 Months before event     Once monthly
Event (create event on FB   6 Months before event     Update with photos
with Event Cover pic)
Event launch                6 Months before event     Weekly until launch
Infographic – What          5 Months before event     Once a month
happens at Relay
Luminaria                   4 Months before event     Once a month
Team Registration           Day after Save the date   After every Save the Date
                                                      Every Two weeks after
Survivor Registration       Day after Team            Day after Team Registration
                            Registration              Every two weeks after
Facebook Post Planning

Facebook Post            Time Period             Reminder Posts
Count Down               Month before event      Weekly
                                                 Four in last week before
                                                 event:
                                                 Ready – Monday
                                                 Steady – Wednesday
                                                 1 Day to go!
                                                 Go – Friday/Saturday
Thank you: Sponsors      Week before event
(any major sponsors)
Thank you: Teams         Monday after event
Thank you: Survivors &   Tuesday after event
Caregivers
Thank you: Committee &   Wednesday after event
Volunteers
Proposed Facebook Posts – Save The Date

Hope you can swim… Here comes a purple wave! Save the date for the CANSA
Relay For Life Rustenburg today. Contact Talitta on 014-533 0694 to join in the
fun! Visit www.relayforlife.org.za to find out WHY we Relay. #CANSARelayForLife

Tips: Build excitement. Use Posters available – ask your
staff partner to arrange that your Relay gets its
personalised poster. Always use fun and impactful
photos from your previous Relays.
Proposed Facebook Posts – Save The Date

Do you hear that? The CANSA Relay train is coming! Join the CANSA Relay For Life
Rustenburg train today. Save the date, otherwise you could miss out! Contact
Talitta on 014-533 0694. Visit www.relayforlife.org.za to find out WHY we Relay.
#CANSARelayForLife
Proposed Facebook Posts – Event Poster

CANSA Relay For Life celebrates our cancer survivors, to remember those who
have left us and create awareness about cancer. Don’t miss out on the event of
the year! Contact Talitta on 014-533 0694 to join in the fun! Visit
www.relayforlife.org.za to find out WHY we Relay. #CANSARelayForLife
Proposed Facebook Posts – Event Launch
  Do you know why we Relay? Have all
 these questions answered at the CANSA
Relay For Life Rustenburg Launch. Confirm
 your attendance with Talitta on 014-533
   0694 before 16 August 2019. Contact
Talitta on 014-533 0694 to join in the fun!
 Visit www.relayforlife.org.za to find out
   WHY we Relay. #CANSARelayForLife

                                          Tip: M&C will provide you with these
                                          build-up posters, personalised with your
                                          Relay’s details
Proposed Facebook Posts – Event Launch
 Make sure you have a seat! The
 CANSA Relay For Life Committee
 invites all community members,
  survivors, caregivers and family
members, old and young, to come
 and join us for the Launch of our
 Relay. Confirm your attendance
   with Talitta on 014-533 0694
    before 16 August 2019. Visit
www.relayforlife.org.za to find out
          WHY we Relay.
        #CANSARelayForLife
Proposed Facebook Posts – Infographic

                             Do know what happens at a
                             CANSA Relay For Life? Contact
                             Talitta on 014-533 0694. Visit
                             www.relayforlife.org.za to find
                             out WHY we Relay.
                             #CANSARelayForLife

                             Tip: Use Infographic available –
                             ask your staff partner to arrange
                             for you. Also available on the
                             website: www.relayforlife.org.za
Proposed Facebook Posts – Luminaria
The Luminaria Ceremony is the highlight of
the CANSA Relay For Life Rustenburg
programme. It is dedicated to those who
lost their battle to cancer, in honour of
those who won and those who are still
fighting the disease. Personally decorated
Luminaria Bags form the outline of the
track and candles placed into each bag are
lit after dark at the beginning of this very
inspirational and emotional ceremony.

These candles burn throughout the night,
reminding us why we continue to fight the
disease. Contact Talitta on 014-533 0694 to
purchase your Luminaria Bag to decorate
in honour of a very brave warrior. Visit
www.relayforlife.org.za to find out WHY
we Relay. #CANSARelayForLife
Proposed Facebook Posts – Luminaria

                                         Tip: Luminaria: This is the more serious
                                         aspect of CANSA Relay For Life. Use the
                                         poster provided (Ask your staff partner
                                         to arrange for you via M&C).

Tip: Add in powerful photos of the
previous year’s Luminaria and create a
photo gallery on Facebook
Proposed Facebook Posts – Luminaria

The Luminaria Ceremony is the highlight of the CANSA Relay For Life Rustenburg
programme. Order your Luminaria Bag to personally decorate in remembrance of
or as a dedication to a very special warrior who lost the battle or in honour of a
courageous cancer survivor who is still fighting or who has won the battle against
cancer. Candles are placed inside your bags and form the outline of the track in a
warm, heartfelt dedication. Contact Talitta on 014-533 0694. Visit
www.relayforlife.org.za to find out WHY we Relay. #CANSARelayForLife
Proposed Facebook Posts – Team Registration

Have you registered your team for CANSA Relay For Life Rustenburg? Teams camp
out around a track and take turns walking or running around a track or path.
Events are overnight and up to 24 hours long, and because cancer never sleeps,
each team has at least one participant on the track at all times.. This is a great
team building opportunity. Businesses, schools, church groups, or even just a
group of friends can join. Contact Talitta on 014-533 0694. Visit
www.relayforlife.org.za to find out WHY we Relay. #CANSARelayForLife
Proposed Facebook Posts – Team Registration

Have you registered your team for CANSA Relay For Life Rustenburg yet? Groups of
friends, church groups, schools and businesses can register. This is a great team
building event with lots of entertainment. Teams camp out overnight and take
turns walking or running around a track to show their support in the fight against
cancer. Don’t miss out on this fun-filled event. Register your team today. Contact
Talitta on 014-533 0694. Visit www.relayforlife.org.za to find out WHY we Relay.
#CANSARelayForLife
Proposed Facebook Posts –
Survivor / Caregiver Registration
 Cancer Survivors and their Caregivers are treated as our VIP guests at CANSA Relay
 For Life Rustenburg. They are celebrated and honoured through special ceremonies
 and activities. CANSA Relay For Life offers newly diagnosed survivors the
 opportunity to meet and interact with other cancer survivors who have beaten
 cancer and it also gives patients who are undergoing treatment the chance to share
 experiences with other patients. Contact Talitta on 014-533 0694 to receive a
 special VIP invitation. Visit www.relayforlife.org.za to find out WHY we Relay.
 #CANSARelayForLife
Proposed Facebook Posts – Count Down
One month to go! We are so
excited for CANSA Relay For Life
Rustenburg 2019. It is not too late
to join in the fight against cancer.
Register your team today! Contact
Talitta on 014-533 0694. Visit
www.relayforlife.org.za to find out
WHY we Relay.#CANSARelayForLife
Proposed Facebook Posts – Count Down
Are you ready Rustenburg? 5 Days to
go before the CANSA Relay For Life        Steady… 3 Days to go!! CANSA Relay
Rustenburg 2019. Contact Talitta on       For Life Rustenburg 2019 is almost
014-533 0694 to find out how you can      here! Contact Talitta on 014-533 0694
join in the fight against cancer. Visit   to find out how you can join in the fight
www.relayforlife.org.za to find out       against cancer. Visit
WHY we Relay. #CANSARelayForLife          www.relayforlife.org.za to find out
                                          WHY we Relay. #CANSARelayForLife
Proposed Facebook Posts – Count Down
Go…! CANSA Relay For Life Rustenburg
2019 is here! Join us tomorrow at the
Rustenburg Golf Club. Contact Talitta
on 014-533 0694 to find out how you
can join in the fight against cancer. Visit
www.relayforlife.org.za to find out
WHY we Relay. #CANSARelayForLife

Tips: Use Posters
available – ask your staff
partner to arrange that
your Relay gets its
personalised poster.
Inform your staff partner
if all of your Relay’s info
is not correct on the
website:
www.relayforlife.org.za
Proposed Facebook Posts – Count Down
                                 Tips:
                                 • Try to post pics during the
                                   evening as the event
                                   happens but not too many/
                                   frequent, people can feel
                                   spammed & Unlike our page
                                 • Create Albums (e.g.
                                   Survivors / Caregivers /
                                   Teams / Entertainers before
                                   the start and add pics in
                                   larger batches, not 1 by 1
                                 • Use ‘Live’ video feature ON
                                   PAGE (NB page, not
                                   personal profiles) to post
                                   live video’s of highlights
                                   during the evening. Keep it
                                   short and impactful to show
                                   excitement and emotions
Proposed Facebook Posts
Thank You - Sponsors                        Thank You - Teams
Our committee would like to thank
                                            The CANSA Relay For Life committee
(Name) for their generous donation of
                                            would like to thank all of the (number)
the lighting and sound at the CANSA
                                            of teams that took part in the CANSA
Relay For Life Rustenburg. Thank you for
                                            Relay For Life Rustenburg this past
your continued support. Together we
                                            weekend! Without you it would not
can make this Relay the most
                                            have been such a huge success. Thank
unforgettable one yet. Contact Talitta on
                                            you for your continued support. We
014-533 0694 to find out how you can
                                            hope to see you next year. Contact
join in the fight against cancer. Visit
                                            Talitta on 014-533 0694 to find out
www.relayforlife.org.za to find out WHY
                                            how you can join in the fight against
we Relay. #CANSARelayForLife
                                            cancer. Visit www.relayforlife.org.za to
                                            find out WHY we Relay.
      Add the Company logo and
                                            #CANSARelayForLife
      some pics of the donation
     and remember to @Mention                     Add some fun team photos
                                                   or link to a photo gallery
Proposed Facebook Posts

Thank You –                                Thank You –
Survivors / Caregivers                     Committee / Volunteers
                                           CANSA Rustenburg would like to take
Our committee would like to thank
                                           this opportunity to thank our wonderful
each Survivor and Caregiver who joined
                                           CANSA Relay For Life Committee and
us as our special VIP guests at the
                                           volunteers. Thank you for all your
CANSA Relay For Life Rustenburg on
                                           selfless dedication in making this the
Saturday. Thank you for taking the time
                                           best Relay that Rustenburg has seen!
to attend our Relay as our guests of
                                           Contact Talitta on 014-533 0694 to find
honour. Visit www.relayforlife.org.za to
                                           out how you can join in the fight against
find out WHY we Relay.
                                           cancer. Visit www.relayforlife.org.za to
#CANSARelayForLife
                                           find out WHY we Relay.
        Add some photos of the             #CANSARelayForLife
         survivor tent and laps               Add some committee photos and
                                              photos of the event build up taken
                                                     throughout the day
How    TO post on
FB..

I have TWO
cats.
They are
sitting TOO
close to the
fireplace.
Give me your
hands!
Give me your
hearts!
Are you
READY!

               THANK
                YOU!
                       2019
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