AFTER LIFE COMUNICATION PLAN - PROYECT LIFE+ SEGURA RIVERLINK - Confederación ...
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PROYECT LIFE+
SEGURA RIVERLINK
AFTER LIFE
COMUNICATION PLAN
+3 4 9 6 8 9 6 53 79
www.segurariverlink.eu
segura riverlink@chsegura.es
Edición y realización: Confederación Hidrográfica del Segura Comisaría de aguas Coordinador: Eduardo Lafuente Sacristan (CHS) Equipo del proyecto: A. Félix Carrillo López.(CARM) César Avilés (CHS) Cristina Vigueras (Tragsatec) Francisco Javier Almansa (Tragsatec) Francisco Javier Sanz (ITAGRA) Francisco José Oliva (UMU) Jorge Sánchez (ANSE) José Barahona (Tragsatec) José Luis Durán Sánchez (CARM) Mar Torralva (UMU) María Huertas (Eurovertice) Nuria Prior (Eurovertice) Rafa Díaz (CARM) Rosa Olivo (Typsa) Rosa Parra (CHS) Agradecimientos: Adolfo Mérida, Adrián Guerrero Gómez, Aixa Sopeña, Ana Sánchez Pérez, Antonio Guillén Beltrán, Antonio Zamora López, Borja Domínguez, Carmen Fernández Conejero, Cristina González, Donato Cava Miñano, Fátima Amat Trigo, Francisco Corbalán Martínez, Francisco Javier Sánchez, Humberto De La Cruz, Jaime Fraile, José Antonio Vera, José Carlos González, José M. Zamora Marín, Joseba , Juan Ignacio López Del Castillo, Juan M. Franco, Juan Ramón Sánchez, Mª Dolores Almagro, Manuel Bravo, Martín López Sandoval, Nuria García Rosique, Pepi Estudillo, Pila Rubio, Pilar Rubio Cabreros, Rafael García Folgueras, Rafael Lorencio Ramírez, Raúl Arias Puertas, Sebastián Delgado Ventura Godínez Fotografías: Francisco Javier Almansa Paredes Jorge Sánchez World Fish Migration Day ...... Diseño y maquetación: Tragsatec.
MAY 2020 • VOLUME 16 SEGURA RIVERLINK LIFE 12 ENV/ES/1140 Introduction In order to raise the communication strategy of the LIFE + RIVELINK project and establish the specific objectives of this Communication Plan, we will first contextualize it within the project and the overall objectives that it pursues. Afterwards, we will talk about the objectives that were established in the project proposal for this work package and its execution. And then, we will address the strategy of communication, monitoring and dissemination, for the future. Objetives The main objective of LIFE + SEGURA RIVERLINK has been to validate and demonstrate 3 different management tools that help to implement a "green" infrastructure approach to the current recovery process of the Segura River, which is one of the most regulated European level. This river, traditionally has suffered from serious problems of connectivity derived from the artificial obstacles created by the human being for the "FLUVIAL use of water resources. This new sustainable approach has reinforced the implementation of the European CONNECTIVITY" Water Framework Directive (the WFD, in its English acronym). Thus, the project will validate and demonstrate three different related tools: Elimination of a disused dam Construction of steps for the traffic of fish, which allow their natural migrations Fluvial restoration through practices that support the other two tools. These three solutions have been applied in selected locations (approximately 70 km section), which include protected and unprotected areas among the T.M. of Archena and Moratalla in the Region of Murcia. Finally, the project has proposed action in the urban area, with the fundamental objective of increasing dissemination among the general public. This objective has had the purpose of being able to apply these tools in the entire Segura river basin through a comprehensive plan, which is why a thorough monitoring and monitoring of the results has been carried out during the development of the project. In order to give ustainability to the actions carried out, the creation of a network of custody of the territory has been proposed.
Specific objectives of the project Demonstrate that the tools used increase the permeability of the river and its longitudinal continuity, recovering the natural ecosystem and increasing the mobility of the species along the river. Demonstrate that the tools revert landscape fragmentation, recovering the element of "green corridor" characteristic of the river, as well as the connectivity between the protected areas. Increase the resilience of the ecosystem and its communities, which is very sensitive in rivers due to its linear structure. Validate an integrated approach that integrates the land uses associated with the state of the river, thus promoting sustainable practices. Integrate the "green" infrastructure approach to the Segura River Basin Hydrological Plan (or RBMP, in its English acronym), applying the validated tools throughout the basin. DDevelop a network of custody of the territory to involve private owners in the management of the river, increasing the links between the river and the adjoining territories. Increase social involvement in the management of the Segura river.
MAY 2020 • VOLUME 16 SEGURA RIVERLINK LIFE 12 ENV/ES/1140 Project communication strategies During the project: 1 The general dissemination plan of the LIFE + SEGURA RIVERLINK project has been divided into three phases: project presentation phase; development phase; Dissemination phase of the project results (closing phase). The materials, activities and tools that were established as objective, have been the following - A communication plan; - Design and development of the corporate identity of the project, including the logo, slogan and project brochures; - Web page; - Development and management of social network profiles, such as Facebook, Twitter and LinkedIn; "MORE THAN 60 - Distribution list by e-mail; - Articles, scientific publications and other publications KILOMETERS OF that have disseminated the objectives, progress and results of the project to a broad audience; CONNECTED RIVER" - Publication of periodic reports on the results; - Recordings of radio and TV interviews, aimed at different audiences; - Layman's report, in at least 4 different languages; - An after-life communication plan, in which the different actions have been established to continue with the activities of the project beyond the end of it; - 8 information boards that have been placed in strategic places such as the experimentation sites with information on the objectives, activities and results of the project; - 2 information boards with visual elements of the corporate identity of the project, which, as in the previous case, has been located in strategic places and in the planned events; - Organization of workshops (at least 6 in Murcia, 3 in other parts of Spain and 4 in other countries or Brussels). - At least 15 training and information courses for active interested publics, such as technicians and volunteers, to accompany them throughout the process of involvement and learning. - Attendance to fairs and conferences to present the project activities and results. Being an objective, the diffusion these participations through scientific
MAY 2020 • VOLUME 16 SEGURA RIVERLINK LIFE 12 ENV/ES/1140
- Technical material developed for networking activities;
- A traveling presentation printed on vinyl, consisting of
9 panels that will show the environmental problems of
the Segura River and the Natura 2000 spaces, the
solutions proposed by the LIFE + SEGURA RIVERLINK
project and its results. This presentation has been
shown in the socio-environmental area of the project;
- "Manual for the elimination of exotic species", which
includes the treatments used in the section of the
Segura River studied in the project and its results. This
action has facilitated the transfer of this model to other
sections of the basin;
- "Forest recovery manual", which includes the
repopulation models used in the section of the River
Segura studied, as well as the methodology chosen for
the selection of species. This publication facilitates the
transfer of this model to other sections of the basin.
2- Environmental Education Program in schools and
educational centers. This program has been developed
"MORE
by ANSE and its main task is to provide greater
knowledge to interested agents who can directly
THAN 7.000
contribute to the perpetuation of the results obtained,
such as technicians, volunteers, professors, etc .;
PARTICIPANTS"
3- Program for social involvement in the project
(volunteering). This program has been developed by
ANSE and has sought the support and participation of
other NGOs committed to volunteering activities within
the framework of the project, as well as individuals
interested in participating, since these actors are
potential opinion leaders and recruiters of other
alliances.
RESULT OF
COMMUNICATION
1. Informative activities of environmental education and volunteering
Volunteer Environmental
4 6/ 37/
835
activities / 4 . 283 educ. activities
assistants / assistants
2. Dissemination of the project in congresses, conferences and talks
12
Scientific 43 Seminars and
articles universitie
Eventos
2 Comunicación 24 /
organizados/
tipo póster 2. 382
asistentes
12
RESULT OF
COMMUNICATION
3. Dissemination of the project in the media, the internet and official
websites
41.935 visits
16 Interviews
1.141 Likes 1.099 Followers
162 News
8 Interviews 12 Videos 12
RESULT OF
COMMUNICATION
4. Preparation of informative material:
5. Awards and mentions:
Award to the CHS for the best public environmental performance. November 14,
2013. Bar Association of Murcia and the Faculty of Law of the UMU.
One of the 17 Green Points of Spain according to EL PAIS.
Example of Good Fluvial Practices in the FlashBack Fluvial Magazine.
12
Example "Custody of the Territory" manual BBVA
THE FUTUR
PLAN AFTER LIFE
COMMUNICATION OBJECTIVES
Once the actions that make up the project have been executed, four main guidelines
have been considered for monitoring and monitoring compliance with the objectives set
out in the Riverlink project, as well as for communication and dissemination of the results
obtained. These lines are:
1) Improvement of the ecological status and connectivity of the Segura River
Fulfillment of the criteria for the resumption of fish fauna established in the
Hydrological Plan of the Segura basin
In point 4, of article 32 of the Hydrographic Plan of the Segura basin; It
is established that: "In the stretches of river designated as mass of
water, the dams of less than 17 meters high on the channel, as well as
the weirs of flowing waters, must have a lift for the fish fauna. This lift
should be designed to allow the passage of native fauna and make it
difficult for invasive alien species to pass through.
To ensure compliance, a periodic monitoring will be carried out for this
type of dams and weirs, in order to ensure the established in it and thus
improve the permeability between stretches and water bodies
Budget: €0
Periodicity: Semiannual in the planning planning cycle 2015-2021MAY 2020 • VOLUME 16 SEGURA RIVERLINK LIFE 12 ENV/ES/1140
Preparation of projects and restoration actions
It is planned to develop projects and actions that expand the area of
action of the project and complement or enhance those already
executed. During 2017, a work was executed in Cieza in order to
complement the actions already executed.
Budget: € 200,000
Periodicity: Annual in the planning cycle 2015-2021
2) Monitoring of the operation of fish scales.
Biological monitoring of the University of Murcia
An annual evaluation will be carried out, during the spawning period, of
the fish scales to verify their use by the ichthyofauna to overcome the
obstacle that is intended to permeate. These tasks will be coordinated
with the Autonomous Community of the Region of Murcia, competent
in matters of fauna to improve coordination between administrations.
Budget: € 20,000
Periodicity: Annual during 2.017MAY 2020 • VOLUME 16 SEGURA RIVERLINK LIFE 12 ENV/ES/1140
Monitoring of the operation of fish scales
It is recommended to make an inspection at least twice a year of the
scales of fish in order to ensure their hydraulic operation and avoid the
existence of obstacles or sediments of different caliber that prevent or
condition the operation of the same. Since the completion of the
project, periodic monitoring has been carried out in order to avoid the
accumulation of waste or the existence of flaws in the installations of
the fish scales.
Budget: € 10,000
Periodicity: Quarterly during 2017, 2018 and 2019
3) Dissemination of the results of the project
Maintenance of Web and social networks
Once the project is finished, a maintenance and updating of the
project's website as well as the open portals in the different social
networks will be carried out to disseminate the results obtained from
the monitoring of the project.
Budget: € 10,000
Periodicity: Bimonthly during the annuities 2018 and 2019MAY 2020 • VOLUME 16 SEGURA RIVERLINK LIFE 12 ENV/ES/1140 Preparation of the Layman Report A report will be drawn up at the end of the project that will compile the objectives and results obtained at the close of the project. This report will remain accessible on the project website (in PDF format) and will be distributed on physical (paper) support during 2018, by the project partners to the social agents, organizations and institutions that have collaborated during the development of the project. Likewise, to ensure maximum dissemination of this report, it will be sent by email (in PDF format) to all components of the dissemination list compiled during the execution of the project. Bugget: € 5,000 Periodicity: Unique, executed in 2017 Information panels In the areas of action, where information panels were placed, they will be maintained in order to ensure the dissemination of the objectives and results proposed in the project. Bugget: € 3,000 Periodicity: Annual during the annuities 2018, 2019 and 2020
MAY 2020 • VOLUME 16 SEGURA RIVERLINK LIFE 12 ENV/ES/1140
Presence in local, regional, state and European media
As in the case of social networks, the CHS press office and the different
project partners will disseminate the final results of the project, for
which content will be sent for publication in digital media related to
the project. connectivity and fluvial restorations such as iAgua, CIREF,
etc.
Budget: € 5,000
To be determined according to needs, with a minimum duration of 5 years
Periodicity:
(from 2017 to 2021)
Organization of the Congress "Restaura Ríos 2.019"
The "Restaura Rios 2019" Congress of the Ministry of Agriculture and
Fisheries, Food and Environment and CIREF will be organized. This
congress is a benchmark at European level in terms of river restoration.
Likewise, the project will be disseminated through the communication
of its results in seminars and conferences on river restoration, as well as
RA RÍ OS
U
RESTA
2019
Budget: € 40,000
Periodicity: Unique, during the year 2017MAY 2020 • VOLUME 16 SEGURA RIVERLINK LIFE 12 ENV/ES/1140
Training of professionals, students, theses, final degree projects / master
The results and experiences of the project will be used, especially those
related to the execution of scales of fish and plantations for the training
of professionals, students, theses, final degree / master projects.
Likewise, the information obtained will be provided to all those persons
or institutions that require it for the dissemination of the results. Of all
these actions, the signing of an agreement in 2018 with the University
of Murcia stands out, for the training of post-graduate and Master
students between April and June.
Budget: € 4,000
Periodicity: Annual during the years 2018, 2019 and 2020.
Call for grants for volunteers in rivers
Two calls for Volunteering in Rivers are planned for 2018 and 2019 by
the Segura Hydrographic Confederation. The economic endowment will
be distributed in each call among 10 associations after evaluation of
proposals. These actions must be compatible with the objectives of the
Riverlink project
Budget: € 20,000
Periodicity: Annual during the years 2018 and 2019.MAY 2020 • VOLUME 16 SEGURA RIVERLINK LIFE 12 ENV/ES/1140
4) Improvement of the coordination in future actions with official institutions,
users and owners attached to the Hydraulic Public Domain.
Custody of the territory
We will proceed to monitor the custody projects of the territory signed
during the execution of the project as well as to provide the owners
who in the future require it with the necessary advice to sign new
agreements. The results of these agreements will be disseminated
through the social networks, web pages, media and press offices of the
project partners.
Budget: € 3,000
To be determined according to needs, with a minimum duration of 5 years
Periodicity:
(from 2017 to 2021)
Meetings with City Councils and social agents
After the completion of the project, meetings will be held with city
councils and social partners who have collaborated during the
execution of the same in order to coordinate actions that are developed
in the scope of the project.
Budget: €0
Periodicity: Bimonthly with a minimum duration of 5 years (from 2017 to 2021)SUMMARY BUDGET TABLE INTENDED FOR AFTER LIFE ACTIONS:
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Contact
Confederación Hidrográfica del Segura
Tel.: (+034) 968 96 53 79
@ E-mail: segurariverlink@chsegura.es
twitter.com/SEGURARIVERLINK
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