AGILITY PIM and Product Information Management - Light up your products for Commerce
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AGILITY® PIM
and Product
Information
Management
Light up your
products for
Commerce
®
agilitymultichannel.com
RIGHT CONTENT, PRODUCT INFORMATION &
RIGHT CONTEXT, THE CUSTOMER JOURNEY
RIGHT TIME NO TWO BUYING JOURNEYS customer and promote loyalty to your
ARE IDENTICAL. brand and company. But, entrances
are also exits. Without an arresting,
With Agility® PIM at the heart
Whether you’re offering commercial searchable and persuasive message,
of an end-to-end omnichannel
or consumer goods, the challenge is you can’t keep your prospects on course,
strategy, your products will
the same. To compete for mindshare provide the best possible service or
captivate and convert.
today, you have to grab your customers’ build long-term relationships.
Any company selling products or attention at the moment when they
become aware of a need or want, and The key: granular, elastic and up-sellable
services today needs to excel at
then you have to hold it through all product marketing content, delivered
delivering contextual, comprehensive
the inevitable detours, sidetracks and where and when your customer wants
and flawlessly consistent product
u-turns until they resolve not merely to it. That’s the province of Agility.
information to today’s ever-evolving
and always-connected customer. In a buy, but to recommend you to someone
else and buy again. Agility gives every department and
world where the number of channels, vendors a single trustworthy repository
touchpoints, versions, and profiles for authoring, enriching, approving
In today’s marketplace, every channel is
is infinite, protecting and enriching and promoting product information,
an opening for you to interact with the
customer relationships means and then measuring its effectiveness. It
anticipating every need and satisfying makes your entire workforce, including
every want in a competitive climate sales associates, conduits to your
where introduction times for new endless aisle. It eliminates errors and
products have virtually vanished. redundancies and ensures with absolute
certainty that your customers will see
The time for Agility is now.
the right message at the right time in
the right channel — online or offline, in
multiple versions and languages — so
that wherever their journey takes them,
their final destination is you.
2 www.agilitymultichannel.com
THE 4 C’S OF AGILITY: CONNECT CREATIVE
WITH CONTENT FOR COMMERCE
”
Commerce today demands connected Amazingly, archaic, disconnected
processes and people. Little wonder that tools like these are still the rule
Product Information Management (PIM) "When considering a purchase, rather than the exception:
is fast becoming a must-have technology 71% of prospective online
buyers rely on product • omegrown solutions for
h
in the Digital Commerce space.
information." onboarding supplier information
FORRESTER RESEARCH • manual data quality checking
Polishing Up Your Products —
Why PIM Really Matters • error-plagued spreadsheets
To help them along their buying journey, • custom-built workflow and
customers depend on a broad set of reporting tools
product data and related information, • siloed systems and channels
including reviews, digital assets, and for authoring, approving and
editorial content from the manufacturer delivering product content
or retailer. How you organize, curate
”
and deliver it makes all the difference.
Agility isn’t just a best-of-breed PIM.
It’s the only PIM engineered to unify The numbers of touchpoints and "Over ¼ of companies have
the people, processes and technologies demands from distribution partners more than 11 or more sources
behind the management as well as are ever-increasing. The pressures to
the creation and delivery of product of product information that
scale ranges and assortments while they must integrate and
marketing content so that it will delight
meeting tightening launch deadlines manage efficiently …
your customer at every stage of the
buying journey. are relentless. The old siloed ways
of working can't continue. A central, Yet only one in ten companies
Connecting Agility to your ecommerce stabilizing PIM is essential. say they can synchronize data
solution marries structured and creative
from all sources."
content, providing the perfect authoring It's remarkable, then, that most
and approval environment and enabling VENTANA RESEARCH
companies today still manage and The Next-Generation of Product Information
you to deliver to and sell through every
syndicate their most valuable product Management Benchmark Research
touchpoint and commerce channel.
information and assets using antiquated
3 processes and isolated systems. www.agilitymultichannel.com
AGILITY PIM & COMMERCE: CONTEXTUAL, COMPELLING
CONTENT EVERYWHERE
In any retail or B2B environment, Agility PIM fully complements Agility PIM is designed to integrate with
successfully developing a product your commerce solution, all leading experience management and
providing additional core ecommerce platforms, meaning that
or offer from conception through
capabilities to: content can be mastered just once, in the
delivery into commerce entails right place, and instantly synchronized.
myriad, complex interactions
• build out granular, searchable
Agility Previews give users working
attributes for rich, accurate,
between numerous departments relevant product data within the PIM a real-time preview of
the product content they’re developing,
and systems within an organization • define relationships for up- for in-contextual approval prior to
and throughout the supply chain. sells, cross-sells and product
publishing.
assortments
End-to-end collaboration is
• handle complex data models and The separate processes of building
essential for success.
taxonomies structured and creative content are
coalesced, with direct benefits to
Agility PIM works seamlessly • consolidate Business Intelligence productivity, data quality and customer
with your commerce solution to on products from multiple sources
experience.
ensure that factual, granular data • ensure strict data quality and
governance Agility lets you syndicate enriched,
from merchants and suppliers
effective and flawlessly consistent
is perfectly synchronized with • directly involve suppliers in the on- content to your customers, no matter
creative content from web boarding process
where they are in their buying journeys,
designers and marketers. Indeed, • integrate with other enterprise leading to successful transactions and
systems lasting brand loyalty.
every stakeholder can now have
an integral role in enriching data, • syndicate contextual content to
every channel
delivering content to every channel
and bringing products to life.
4 www.agilitymultichannel.com
IEW
REV E
V SY
, P RO
P
& CH
N
P
D
RI
A
IC
EN
AT
E
®
IN
TE
G
E
R
Z
T
A E LY
A
N
A
Attribute Management – Product Taxonomy – Relationships – Content Authoring
Assets – Languages – Data Quality – Governance – Onboarding – Syndication
Go-anywhere, sell-everywhere commerce with Agility Multichannel
5 www.agilitymultichannel.comWHO NEEDS THE AGILITY PIM SOLUTION?
CALCULATING YOUR
KEY BENEFITS
COMPLEXITY FACTOR
Any global brand manufacturer, P p
roduct marketing content that
distributor or retailer providing great is consistent, continuous and
numbers of products and/or services absolutely compelling
will achieve dramatic results when
P u
nified processes and workflows for
they implement a combined Agility
GLOBAL BRANDS integrating, managing and approving
PIM/digital commerce solution. But
structured and unstructured content
as the complexity increases, so
do the benefits. P a
bility to consolidate product data
from multiple sources and report on
In calculating your Complexity Factor
completeness and performance
and the urgency of your need for Agility
PIM you will want to multiply: P t
ag cross-sells, up-sells and
Products assortments and enable an
• attributes & assets endless aisle to maximize revenue
• bundled product offers opportunities
• descriptive copy variants B2B
• related up-sells & alternatives P i
mproved customer loyalty,
• languages & localizations conversions and retention
• touchpoints & channels
• promotions & campaigns per year P d
ramatically reduced time-to-market
and increased productivity
Even though the Complexity Factor for
just about every successful company P d
elivery to every channel and
is exploding, rest assured that with touchpoint, creating the best
Agility PIM providing the backbone for possible experience for the
your end-to-end digital suite, you'll be RETAIL always-connected customer
delivering consistent and continuous
brand experience, everywhere.
6 www.agilitymultichannel.comTHE AGILITY PEDIGREE
AGILITY,
A MAGNITUDE
”
To rank #1 for customer satisfaction in a
survey based on a large sample of references
speaks volumes. To do it five years in a row is
COMPANY, HAS an incredible achievement made even more
impressive that now for the first time, it’s
earned in conjunction with Magnitude MDM
BEEN RANKED #1 and DIW products.
FOR CUSTOMER Customers scored Agility particularly highly on
the questions 'Did the software represent value
SATISFACTION for money?' and ‘Did the software deliver to
your expectations?’ – which are clearly
FIVE YEARS IN A important criteria.
ANDY HAYLER
ROW IN THE MDM CEO & President of The Information Difference
Author of the 2018 MDM Landscape Report
LANDSCAPE REPORT.
7 www.agilitymultichannel.comABOUT US
Agility® is a simple-to-use but highly sophisticated Product Information
Management (PIM) solution that puts your most valuable product data
at the stable core of a go-anywhere commerce strategy. We’re the only
major PIM vendor focused on fully integrating Product Management,
®
Experience Management and Commerce. Agility® Multichannel is a
Magnitude company. Visit www.agilitymultichannel.com for open
access to screenshots, research, videos, customer use cases and more.
Austin US, York UK, Malmö SE | www.agilitymultichannel.com | agilitysolutions@magnitude.com | www.magnitude.com
© 2018 Pindar North America Inc., a subsidiary of Magnitude Software, Inc. All rights reserved. Agility Multichannel is a Magnitude company. Agility® is a registered trademark of Magnitude
Software, Inc. in the U.S. and other countries. Magnitude Software is a registered trademark of Magnitude Software, Inc. in the U.S. and other countries. All other product and company
names mentioned herein are used for identification purposes only and may be trademarks/registered trademarks of their respective owners. Brochure-PIM-11082018
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