MERCADOLIBRE BUSINESS OVERVIEW - MERCADOLIBRE INVESTOR RELATIONS

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MERCADOLIBRE BUSINESS OVERVIEW - MERCADOLIBRE INVESTOR RELATIONS
Business Overview
MercadoLibre
MERCADOLIBRE BUSINESS OVERVIEW - MERCADOLIBRE INVESTOR RELATIONS
O V E R VIEW

The leading                                                                                                               MercadoLibre hosts the largest online commerce and
                                                                                                                          payments ecosystem in Latin America

e-commerce and                                                                                                            Our efforts are centered on enabling e-commerce

Fintech platform in                                                                                                       and digital and mobile payments on behalf of our
                                                                                                                          customers by delivering a suite of technology

Latin America
                                                                                                                          solutions across the complete value chain of
                                                                                                                          commerce

                      CONNECTING
                                                                                                                          W E AR E T HE LEADI NG
      137M ACTIVE USERS                                                                                                   T ECHNO LO G Y CO M PANY IN

                     WITH
                                                                                                                          DEVELO PI NG
                                                                                                                          E- COM M ERCE AND PAY M ENT S
                OUR ECOSYSTEM                                                                                             SO LUT IO NS

     BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.   ACT I V E   U S E R S   AS   O F   LAS T   T W E LV E   MO N T H S   B AS I S
Overview
Net Revenues (US$M)
                                                                                  $3,973

                                                                                                                                                                             GMV     TPV

                                                                         $2,296
        Take rate

                                                                                  19%
                                                          $1,440
                                                                          17%                                    $1,378                                                      1Q21    1Q21
                                            $1,217

                              $844
                                                                                                                                                                         $6.1B      $ 14.7B
                $652                        12%            12%                                    $652             23%
 $557                         11%
                                                                                                    19%
 8%
                9%
                                                                                                                                                                             1Q20    1Q20

 2014           2015           2016          2017           2018          2019     2020           1Q20            1Q21
                                                                                                                                                                         $3.4B      $ 8.1B

      BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.             Source: Company Source GMV: Gross Merchandise Volume   TPV: Total Payment Volume
Overview
MercadoLibre is well positioned to capture
a significant market opportunity

                                        18 COUNTRIES                                    TOP OF MIND                                          ENHANCED ECOSYSTEM

                             The largest online payments                      In E-commerce and traffic                                     Payments, Shipping, SaaS,
                              network in Latin America                                leader                                                      Advertising

                                              638M                           362M                                          200M                                   70M
                                              Population                     Internet                                        Online                               Active
                                               in Latam                       Users                                         Shoppers                              Users *

                                                                                                                                                                            1. Last 12 months
   BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.     Source: Company source, eMarketer, World Bank.          *In the quarter of 1Q'21
Our Achievements
Our Achievements
1999               2000                    2003             2004                 2006             2007            2009             2012                   2013        2014           2017

 Company founded         Launched           Launched             Launched            Launched      IPO                Launched          Top searched       Launched    Issued          Launched
 from business plan      operations                              operations          Central                                            brand on                       $330M in
 written at Stanford     in 4 additional                         in Peru.            America                                            Brazil - Google                convertible
 GSB.                    markets                                                     operations                                                                        notes
                                                                                     (DO - CR -
 Launched                                                                            PA)
 operations in initial
 markets.(AR - BR -
 MX - UY).

 Secured $8M
 round of financing.
                                                                  2004                               2007                 2009             2010
AWARDS
                                                                     Revista Info award                  Named Great       Oracle               Credit Suisse names
                                                                     for best website in                 Place to work.    Innovation           MELI one of 27
                                                                     Brazil.                                               Award.               “Brands of
                                                                                                                                                Tomorrow”

                                                                                                                                                AdAge names MELI
                                                                                                                                                one of worlds “30
                                                                                                                                                Hottest Brands”

     BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.
Our Acquisitions

                 2002                 2005                  2008                 2011   2013   2014   2015   2016   2017   2018   2020

Auction

Classifieds

Logistics

Payments

Software

       BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.
Opportunities for growth
Opportunities
for Growth                                                                                                                                        Evolution of eCommerce penetration 2018-2019

Significant growth

                                                                            Online Buyers (as % of Internet Users)
opportunity for Latam                                                                                                                                                                                   USA

compared to other                                                                                                                                                                   China

geographies                                                                                                                                                                                 Argentina
                                                                                                                                                                                       Brazil

                                                                                                                                                                India
                                                                                                                                                                                   Mexico

                                                                                                                                                 Internet Penetration (Internet Users / Population)

  BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.                                            Source: eMarketer 2019 and Statista 2019
Opportunities for Growth
Industry Backdrop: Macro indicators

                                                                            BRAZIL                        ARGENTINA            MEXICO    CHINA      USA

 POPULATION1                                                                  209M                               44M            129M     1.386M     326M
 GDP1 |        CURRENT USA                                                   $2,06B                            $0,64B          $1.15B    $12,24B   $19,39B
 GDP1 / CAPITA |                 CURRENT USA                                 $8.920                           $11.653          $9.698    $9.770    $62.641
 GDP1 , PPP |             CURRENT INTERN.                                    $3,37B                            $0,92B          $2,52B    $25,36B   $20,49B
 GDP1 , PPP / CAPITA                                                        $16.068                           $10.567          $19.969   $18.210   $62.641
 GDP1 GROWTH                                                                  1,1%                             (2,5)%           2,0%      6,6%      2,9%
 INTERNET USERS2                                                              147M                               33M            80M       914M      290M
 ONLINE BUYERS2                                                                  61M                             16M            20M       703M      202M

1. Data from 2018 | 3. Percentage of respondents who report having an account (by themselves or together with someone else).
   Can be an account at a bank or another type of financial institution (includes mobile account) – Data from 2018
2. eMarketer 2020.

       BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.
Opportunities for Growth
Website and App Visits (M)
Leading e-commerce website by unique visitors in Latam

                                                                                                                         3376                                         206
                                                  1057

                                                                                                                 2390                                          146
                                                                                                                                                        119
                                                                                                                                        81     94
                                                                                              1145     1446
                                                                                                                                69
                                                                                       1015
                                                                                1004
                                          199
    47       47        49        61

                     Argentina                                                                       Brasil                                     Chile
                                                   258                                                                   1198                                         5107

                                                                                                                  831
                                                                                                                                                               3376
                                                                                                                                                        2124
                                                                                                                                               1446
                                 74       97                                                                                            1079
             52        66                                                                              234                       1015
    45                                                                                 195    214
                                                                                154

                      Colombia                                                                       Mexico                                    Latam

      BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.                  Source: GfK, March 2021
Business Model
Our Business Model

                         Sellers pay commissions
                                                                                                              Sellers pay to set-up and
                         on successful transactions,
                                                                                                                       maintenance on
                         equal to a percentage of
                                                                                                             storefronts powered by us
                         the value of an item (or
                         GMV)

                         Partnership with leading carriers                                                   Broad offering of financial
                         and logistic partners to provide                                                           services, including
                         Efficient and reliable logistic                                                         payments processing.
                         solutions: Drop Shipping,                                                           Gateway services, mobile
                         Cross Docking and Fulfillment                                                     payments, credits and cards

                         Credit solution to provide                                                           Advertisers promote their
                         cash advances and working                                                          brands and products within
                         capital loans to professional                                                                 the MercadoLibre
                         sellers and loans to                                                            marketplace, paying on a CPC
                         MercadoLibre buyers                                                             basis for Product Ads and on a
                                                                                                         CPM basis for Display banners

 BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.   Source: Company information
Business Opportunities
                                                                              • E-commerce is expected to grow signicantly
 Clearly identified                                         Market Growth     • Presence in 18 Latam markets
 growth drivers
                                                            Mobile            • Mobile shift expanding customer base
                                                                              • Marketplace continues to push towards mobile users

                                                            Logistics         • Provide high levels of free shipping across marketplaces
                                                                              • Increase adoption of shipping and proprietary network
                                                                              • Increase adoption of off platform services
                                                            Payments          • Leverage on MELI’s ecosystem
                                                            Credits           • Expand consumer and merchant credits offering

                                                            New Categories    • Continue to grow high frequency categories (Supermarket & Groceries)

                                                            Merchant Base     • Grow volume coming from large merchants and branded
                                                                                retailers
                                                                              • Focus on UX to drive engagement and loyalty
                                                            User experience   • Focus on NPS for continuous improvement
  BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.
Marketplace

                                                                                                                  U$S
This service allows both businesses and individuals to list general                                               6B
merchandising items and conduct their sales and purchases online
                                                                                                                 GMV
in either a fixed-price. Any Internet user in the countries in where
we operate can browse through the various products that are listed
on our website and register with MercadoLibre to list, bid for and
                                                                                                                222M
purchase products and services
                                                                                                               Sold Items

   The MercadoLibre Marketplace, is a fully automated,                                                           36M
   topically-arranged and user-friendly online commerce                                                         Buyers
   service

                                                                                                                 4M
                                                                                                                Sellers

      BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.   Source: Scompany Information
Solid growth in Core
  Marketplace
  metrics

                                                                                        YoY FXN                                                                                 YoY
                                                                                         114%                                                                         719
                                                                                                                                                                               110%
                                                                             $ 20,927

                                                                $ 13,997
                                                   $ 12,505
                                     $ 11,749                                                                                                                  378
                                                                                                                                                        335
                         $ 8,048                                                                                                                 270
$ 7,082    $ 7,151                                                                                                                                                                  222
                                                                                                  $ 6,057                                 181
                                                                                        $ 3,414                                    128
                                                                                                                        101                                                  106

2014        2015         2016          2017         2018         2019         2020      1Q20      1Q21                 2014        2015   2016   2017   2018   2019   2020   4Q19   4Q20

                                                 GMV (US$M)                                                                                        Items Sold (M)

          BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.                    Source: Company Information
We deliver the best                                                                                                   17

shopping experience

                        FREE                                  LOYALTY       USABILITY     PROTECTED      CUSTOMER
                      SHIPPING                                PROGRAM                     PURCHASE        SUPPORT

                   Convenience                                  Rewards     Easy to use   Protects our    Efficient
                                                                our users                   buyers        solutions

 BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.
Our Marketplace includes four
types of sellers

            OFFICIAL                                                      TOP                                    OTHER PROFESSIONAL              HOBBY
            STORES                                                      SELLERS                                       SELLERS                   SELLERS

 Brands and large retailers have their                                    Large sellers
   own customizable landing page                                                                                           Other SMEs sellers   Sale of used items
                                                                 Portfolio managed by MELI
             B2C commerce                                                                                                   B2C commerce         C2C commerce
                                                                         B2C commerce

            20% GMV                                                      8% GMV                                            67% GMV               6% GMV

                                                                                                                                                              1. Last 12 months
    BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.                  Source: Company Information
Payment Solutions

Mercado Pago is designed to facilitate transactions both                                                             U$S

on and off the MercadoLibre Marketplace by providing                                                               15B
a mechanism that allows our users to securely, easily                                                         Payment Volume
and promptly send and receive payments online
Mercado Pago is currently available in: Argentina, Brazil,
Mexico, Colombia, Chile, Uruguay and Peru
                                                                                                                   630M
                                                                                                             Payment Transactions
 Mercado Pago complements the MercadoLibre
 Marketplace, as an integrated online
 payments solution
                                                                                                                    57M
                                                                                                                   Payers

    BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.   Source: Scompany Information
Solid growth in all
   Payments metrics

                                                                      $49,757
                                                                                                                                                              1,914

                                                                                     YoY FX
                                                                                     neutral                                                                              YoY
                                                       $28,390                        129%                                                                               131%

                                                                                                                                                      830
                                       $18,456
                                                                                            $14,718                                                                          630
                        $13,732

                                                                                   $8,095                                                      389
          $7,754                                                                                                                                                      291
$5,187                                                                                                                               231
                                                                                                                              139
                                                                                                                    80

2015       2016           2017           2018           2019            2020       1Q20     1Q21                  2015        2016   2017     2018    2019    2020    1Q20   1Q21

                                             TPV ($M)                                                                                       TPN (M) - Transactions
         BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.                Source: Company Information
Understanding
  LATAM payments                                                                    99%     99%

  culture                                                           94%
                                                                                                                                                                          97%

                                                                                                                                                                                  90%

  High non-bankarized                                                                                          Low debit card ownership                            80%

  population                                      70%

                                                                                                                                                          59%

                                49%
               46%
                                                                                                                                                41%
 37%

                                                                                                                  25%                   26%

Mexico      Colombia          Argentina          Brazil            USA             Canada   UK                  Mexico            Colombia    Argentina   Brazil   USA   Canada   UK

                  Bankarized share of adult population                                                                     Share of population with ownership of a Debit Card

         BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.              Source: World Bank, Global Fintech Data
We offer a broad
range of fintech services

                            ON                                OFF
                                                                           MOBILE     CREDITS         CARDS
                         PLATFORM                          PLATFORM

                        MercadoLibre                           PSP         mPOS     Cash Advances   Prepaid Cards
                            PSP                              Gateway       Wallet   Merchant Cred    Credit Cards
                                                           Cross Border     SDK     Consum. Cred      Gift Cards

                                                                                                                    1. Last 12 months
 BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.
Shipping Solutions

Through Mercado Envíos, we offer a cost-efficient integration                                                                                              208M
with existing logistics and shipping carriers to sellers on our                                                                                            Items
platform. Sellers opting into the program are able to offer a                                                                                             Shipped
uniform and seamless integrated shipping
Mercado Envíos is available in: Argentina, Brazil, Mexico,
Colombia, Chile and Uruguay                                                                                                                                  97%
                                                                                                                                                              MELI
                                                                                                                                                        Envios Penetration*

  Through Mercado Envíos, MercadoLibre facilitates
                                                                                                                                                              80%
  the shipping of goods from sellers to buyers                                                                                                                MELI
                                                                                                                                                        Managed Network
                                                                                                                                                         Penetration**

                                                                                                           *Measure of the number of items that were purchased including the distribution with our shipping service in our
                                                                                                           marketplace.
   BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.   Source: Company Information   ** Measure of the number of items that were purchased including the distribution with cross-docking, fulfillment or
                                                                                                           Flex solution
Over 90% of our items sold
 are shipped
 with our logistics
 solution

                                                                                    97
                                                                                                                                                          214
                                                                                                                                                                208
                                                                               94
                                                                          92                                                                        188
                                                            91
                                                                                                                                              157
                                 88            88
                    86
      84

81                                                                                                                               93     90
                                                                                                                        81
                                                                                                                   70
                                                                                                       63

                           Shipping Penetration (%)                                                                          Mercado Envíos Items (M)

     BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.         Source: Company Information
Credits Solutions

Mercado Crédito provides significant advances in funding
strategy by facilitating loans to Consumers and Merchants in                                                  576M
the MercadoLibre Marketplace, as well as cash advances to                                                      Credit
Merchants                                                                                                     Portfolio

Mercado Crédito is currently available in: Argentina, Brazil
and Mexico                                                                                                     18M
                                                                                                             # of Credits

  Mercado Crédito compliments the MercadoLibre
  Marketplace, accelerating Merchants sales                                                                     8%
  and providing consumer finance to users                                                                       Cash
                                                                                                            Advances as a
                                                                                                            % of TPV ON

    BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.   Source: Company Information
Financial Metrics
Financial Metrics
Overview

                           HIGHLIGHTS                                       1Q’20                        1Q'21    YOY

                     Gross Merchandise
                          Volume
                                                                            3.4B                        6.1B      114%

                        Successful Items                                    106M                        222M      110%

                            Live Listings                                   267M                        299M      12%

                          Unique Buyers                                     24M                          36M      51%

  BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.           Source: Company Information
Financial Metrics
Net Revenues (US$M)

                                                                                                                      $3,973

                                                                                                                                                YoY
                                                                                                             $2,296                            158%
                                                                                        $1,440                                         1,378
                                                                           $1,217
                                                                  $844
                           $557               $652                                                                             $652

                           2014               2015                2016     2017          2018                 2019    2020     Q1'20   Q1'21

 BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.            Source: Company Information
Financial Metrics
Gross Profit (US$M)

                                                                                                                                                   $591

                                                                                                                                     $480   $489
                         Margin
                                                                                                                              $427

                                                                                                              $308     $313
                                                                                  $272         $284
                                                                           $237
                                                                 $205
                          $163         $160         $170
                           51%                                             50%    50%
                                        48%          48%          48%                                                  48%    49%
                                                                                                47%
                                                                                                               46%
                                                                                                                                     43%           43%

                                                                                                                                            37%

                          1Q18         2Q18         3Q18         4Q18      1Q19   2Q19         3Q19          4Q19      1Q20   2Q20   3Q20   4Q20   1Q21

 BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.                 Source: Company Information
Financial Metrics
EBIT (US$M)

                                                                                                                                $ 99
                                                                                                                                                      $ 91
                                                                                                                                       $ 83

                                                                           $ 10

                                                                    -$ 1
                                                       -$ 11                      -$ 12

                                           -$ 28                                                                                              -$ 25
                              -$ 29                                                                                     -$ 30

                                                                                                               -$ 69
                                                                                                 -$ 82

                              1Q18        2Q18        3Q18         4Q18    1Q19   2Q19          3Q19          4Q19      1Q20    2Q20   3Q20   4Q20    1Q21

 BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.                  Source: Company Information
Financial Metrics
Net Income

                                                                                                                               $ 56

                                                                           $ 12   $ 16                                                $ 15

                                                                    -$ 2
                              -$ 13        -$ 11       -$ 10
                                                                                                                       -$ 21
                                                                                                                                                     -$ 34

                                                                                                              -$ 54                          -$ 51

                                                                                               -$ 146

                              1Q18        2Q18        3Q18         4Q18    1Q19   2Q19         3Q19          4Q19      1Q20    2Q20   3Q20   4Q20    1Q21

 BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.                 Source: Company Information
Glossary of Terms

•   Unique Active User - New or existing user who performed at least •          Items sold - Measure of the number of items that were                   •   Fulfillment – Shipping solution where we store third party inventory and
    one of the following actions during the reported period: (1) made           sold/purchased through the MercadoLibre Marketplace, excluding              select carriers to optimize cost, routes and delivery times.
    one purchase, or reservation, or asked one question or                      Classifieds items.
    MercadoLibre Marketplace or Classifieds Marketplace (2) maintained                                                                                  •   CPC – Cost per Click.
    an active listing on MercadoLibre Marketplace or Classifieds       •        Items shipped - Measure of the number of items that were
    Marketplace (3) maintained an active account in Mercado Shops (4)           shipped through our shipping service.                                   •   CPM – Cost per Mille. The CPM model refers to advertising bought on the
    made a payment, money transfer, collection and/or advance using                                                                                         basis of impression. UX – User experience
    Mercado Pago (5) maintained an outstanding credit line through     •        Local Currency Growth Rates - Refer to FX Neutral definition.
    Mercado Credito or (6) maintained a balance of more than $5                                                                                         •   NPS - Net Promoter Score is a management tool that can be used to gauge
                                                                       •        Net income margin - Defined as net income as a percentage of                the loyalty of a firm's customer relationships.
    invested in a Mercado Fondo asset management account.
                                                                                net revenues.
•   Foreign Exchange (“FX”) Neutral - Calculated by using the                                                                                           •   Gateway services - Provides payment processing for merchants online.
                                                                       •        New confirmed registered users - Measure of the number of
    average monthly exchange rate of each month of 2018 and applying
                                                                                new users who have registered on the MercadoLibre Marketplace           •   mPOS – Mobile Point of Sales.
    it to the corresponding months in the current year, so as to
                                                                                and confirmed their registration, excluding Classifieds users.
    calculate what the results would have been had exchange rates
                                                                                                                                                        •   Wallet – Digital Wallet focused in five uses cases: QR instore payments,
    remained constant. Intercompany allocations are excluded from this •        Operating margin - Defined as income from operations as a                   Utilities payments, Money transfer (P2P), Transportation, Cellphone top-ups.
    calculation. GMV- Gross merchandise volume measures the total               percentage of net revenues.
    U.S. dollar sum of all transactions completed through the                                                                                           •   SDK – Software Development Kit.
    MercadoLibre Marketplace, excluding Classifieds transactions.      •        Total confirmed registered users - Measure of the cumulative
                                                                                number of users who have registered on the MercadoLibre
•   TPN – Total Payment Transaction measures the number of all                  Marketplace and confirmed their registration, excluding Classifieds
    transactions paid for using Mercado Pago.                                   users.
                                                                                Unique Buyers - New or existing users with at least one purchase
•   TPV ON – Total Payment Volume on Marketplace measures the
                                                                                made in the period, including Classifieds users.
    total U.S. dollar sum of all marketplace transactions paid for using
    Mercado Pago, excluding shipping and financing fees.                   •    Unique Sellers - New or existing users with at least one new listing
                                                                                in the period, including Classifieds users.
•   TPV- Total Payment Volume measures total U.S. dollar sum of all
    transactions paid for using Mercado Pago, including marketplace        •    Drop Shipping – Shipping solution where we connect sellers with
    and non-marketplace transactions.                                           traditional carriers.
•   Enhanced Marketplace - Revenues from the Enhanced                      •    Cross Docking – Shipping solution where we connect sellers with
    Marketplace service, include the final value fees and shipping fees         carriers through our warehousing stations in order to control quality
    charged to the Company’s customers.                                         of packaging as well as the optimization of shipping costs, routes
                                                                                and delivery times.
           BUSINESS OVERVIEW 1Q'21. © 2021 MercadoLibre, Inc. All rights reserved.
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