April 17-19, 2020 - Cottage Life Show
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
“The Ottawa Cottage Life & Backyard Show is one of the best shows in Ottawa. The quality of the
visitors is excellent, the exhibitors are great, and the leads we received this year were top of the class”
– M A R K RYA N , V I A C A P I TA L E O U TAO U A I S
April 17–19, 2020
EY Centre in Ottawa
Celebrating its
19 TH
YEAR
WHY EXHIBIT WITH US?
The Cottage Life Shows attract an elite consumer: high household income, high net-worth,
and dual homeowners. We serve this market by bringing the best of cottage country and
backyard living to the city. The majority of attendees come back year-after-year, with
the knowledge that we give them the ultimate one-stop shop for all things cottage and
backyard-related. Don’t miss your chance to join the more than 250 businesses that come
together to capitalize on this unique opportunity each spring!
THE 2019 SHOW WAS A HIT WITH ATTENDEES
$
Attendance: 93% of 76% of 73% of 49% were 46% were 11% shopped
11,200 attendees rated attendees made attendees planning a planning a for cottage real
the show as a purchase or owned a cottage build backyard estate or land
good/excellent plan to purchase cottage or major improvement
at the show improvement project
“The show allowed us to educate the public on our organization, the work we do, and why we do it”
—R O B I N H O R WAT H , O N TA R I O F U R M A N AG ER S F ED ER AT I O N
“Such a well-run show, and a pleasure to be a part of”
—J E S S I C A L I N , J E S S I C A L I N P H OTO G R A P H Y
COTTAGERS AND
HOMEOWNERS
ATTEND TO SPEND! Exhibitors were happy
Key product categories 2019 attendees shopped for included: with their experience!
82% of exhibitors rated the
35% Docks & Accessories 22% Builders & Building Services
quality of attendees as
30% Outdoor Furniture 19% Clothing, Footwear
good/excellent
27% Sporting Goods & & Accessories
Water Toys 31% Landscaping, Products, 91% rated our staff as
26% Arts, Crafts & Decor & Services good/excellent
18% Canoes/Kayaks 14% Hot Tubs & Spas
86% rated move-in/move-out
19% Building Products 14% Motor boats
as good/excellent
17% Septic Systems, Toilets 19% Generators
& Related Products 11% ATVs At the end of the 2019 Ottawa
17% Alternative Energy 9% Heating Systems Cottage Life & Backyard Show,
16% Water Systems & Accessories 12% Indoor Furniture 73% of exhibitors were already
11% Barbecues 6% Cottage Rentals planning to be back next year!
27% Sheds, Gazebos, or Bunkies 11% Real Estate
2020 SHOW DETAILS Show Dates & Times
MOVE-IN DAYS/HOURS
LOCATION • Extensive promotions and followers Thursday, April 16....... 8 am–9 pm
• The EY Centre, 4899 Uplands Dr., on cottagelife.com and other *Note a scheduled move in applies as
per the 2020 floor plan exhibit space
Ottawa popular Cottage Life social media: colours
• Conveniently located at the centre - Dockside e-newsletters: 60,000
of Canada’s 4th largest consumer - Facebook: 340,000 followers Friday, April 17........8 am–12 noon
market and one of North America’s - Instagram: 49,000 followers *Carry-in items only. No access/use of
four-wheel dollies
largest cottage markets, with - Twitter: 18,000 followers
more than 2.3 million people and - Youtube: 295,000 followers
SHOW DAYS/HOURS
thousands of Ontario cottagers • Targeted ads on the Cottage Life
Friday, April 17....... 12 noon–9 pm
between Ottawa and Kingston, Television Channel and other TV
Saturday, April 18.....10 am–6 pm
as well as in the Outaouais and channels
Sunday, April 19........ 10 am–5 pm
Laurentian regions • Discount admission coupons
distribution directly to Ontario and
MOVE-OUT DAYS/HOURS
NEW INTENSIVE ADVERTISING Québec lake association members
Sunday, April 19..........5 pm–9 pm
AND PROMOTIONS CAMPAIGN • Trade-only invitations for an
Monday, April 20...8 am–12 noon
EXCEEDING $150,000! exclusive free admission to more
• Multi-page ads in Cottage Life than 10,000 industry professionals,
Magazine, reaching 1.4 million + including; architects, home and TO APPLY FOR SPACE
Canadian readers cottage builders, building and Please complete the attached
• Bilingual ads in major Ottawa- landscape contractors, renovators, application form and send it,
Gatineau newspapers interior designers and decorators, along with your deposit
• Radio ads promoting the show will retailers and realtors payment to:
run on major Ottawa-Gatineau • Exciting media partner contests
stations • A professional public relations Cottage Life Media
• Bilingual ads in weekly newspapers campaign, ensuring maximum 130 Merton St., Ste. 200
throughout eastern Ontario and opportunities for new product/ Toronto, Ontario M4S 1A4
West Québec exhibitor coverage in print, radio,
• Billboard ads on major Ottawa roads digital and TV news CONTACT
Paul Le Guerrier
Sales Director, 2020 Ottawa
Cottage Life & Backyard Show
Tel: 613-236-0888
Toll Free: 866-999-0507
Fax: 416-599-0800
pleguerrier@cottagelife.com
“Our first Ottawa Cottage Life & Cabin Show was a pleasant surprise with better sales than expected”
—B E T H N A D O N , L A K EH O U S E I N N OVAT I O N S
FREQUENTLY ASKED QUESTIONS
WHAT IS THE SHOW ATTENDANCE? for reservations confirmed with a IS AN ELECTRICAL SUPPLY AND
The 2019 Ottawa Cottage Life & completed application form and deposit ADDITIONAL LIGHTING INCLUDED
Backyard Show attendance was 10,200. payment received after August 9th, 2019 IN THE BOOTH COST?
Under Cottage Life’s management and again after February 6th, 2020. No. An electrical service contractor
attendance has grown each year and we order form will be made available prior
expect that trend to continue. WHAT IS PROVIDED IN THE to the show for optional electrical
EXHIBIT SPACE? supply and additional lighting services
WHAT ARE THE ATTENDEE • Face-to-face contact with prequalified to exhibitors.
DEMOGRAPHICS? buyers interested in the latest cottage
Age Groups and backyard products/services IS ANYTHING ELSE REQUIRED
• 18 to 39................................................... 9% • Your name, phone number, website, TO EXHIBIT?
• 40 to 49................................................ 14% and booth number in the on-site 2020 • Signage indicating your company
• 50 to 59.................................................40% print and online show directories* name and a floor covering are
• 60+........................................................ 37% *Only if paid in full by 03/27/2020 print deadline mandatory for all exhibits but not
provided by the show.
Location of principal residence • Exhibitors are also responsible for their
• Ottawa East.......................................... 16% additional staff parking.
• Ottawa West........................................ 22% • A certificate of liability insurance
• Ottawa South...................................... 13% with a minimum of $2,000,000 is
• Central Ottawa...................................... 8% mandatory for participation in the
• Gatineau Region................................... 4% Cottage Life Shows. Further details are
• Outside Greater Ottawa-Gatineau...20% provided upon booking
• Other..................................................... 19%
HOW HIGH CAN I BUILD MY EXHIBIT,
Location of cottage INCLUDING SIGNS?
2019 Show Guide & Map
• Ontario–East of Ottawa...................... 4% Please note the regular maximum height
• Ontario–South of Ottawa................. 17% for the back of an exhibitor’s display is
• Ontario–West of Ottawa..................43% 8 feet (including signage). For booth
• Québec–East of Gatineau.................. 9% displays 10 feet or less in depth, sidewalls
• Québec–North of Gatineau.............20% and display materials may extend 5 feet
• Québec–West of Gatineau................. 8% from the back at a maximum height
of 8 feet. For the remaining 5 feet to
Language most spoken at home the front/aisle, sidewalls and display
• English................................................... 81% materials cannot exceed 4 feet in height.
• French..................................................... 6% Exceptions can be made only in advance
• English and French equally............... 13% of the move-in dates and with the
Brought to you by
consent from Show Management.
Household income
• Above $100,000.................................. 67% ARE THERE ANY OTHER COSTS
• The average family income of 2019 Show Directory ASSOCIATED WITH PARTICIPATION
Ottawa residents is $102,000 IN THE SHOW?
(2nd highest in Canada) Other than space cost, optional
• The Ottawa-Gatineau unemployment • A standard (green forest colour) electrical/lighting services, and
rate was at 5.5% in May 2019 (Statistic draped exhibit (8' high back wall and mandatory insurance, all other costs
Canada) 3' high sides) are within your control. Items such
• 44% of the Ottawa population • Ten complimentary guest passes and as signage, floor covering, tables, bar
is bilingual and there are more discounted additional guest passes stools/chairs, booth structures, and
engineers, scientists, PHDs per capita • Five (400 sq.ft. or less) to ten (401+ the like are available from designated
than any other city in Canada! sq.ft.) full-show exhibitor badges suppliers, but you are welcome to bring
• One three-day parking pass your own with you. Optional phone and
IS THERE A DEADLINE FOR BOOKING • Access to four-wheel dollies during the internet services are also available at an
EXHIBIT SPACE? scheduled move-in/out days additional cost.
While there is not an actual deadline • 24 hour security
date to book, spaces are allocated on • Carpeted aisles WHEN DO I MOVE IN AND OUT?
a first come, first served basis. There • Limited storage for crates and boxes Thursday and Friday are the designated
are also a limited number of spaces • Forklift (with driver) services for heavy move-in days. Each exhibitor will be
allocated by product/service category. display material deliveries (exhibit set- assigned a specific move-in day and
Subsequently, we encourage you to up forklift services extra) time base on their exhibit location and
reserve early and before August 9th for • Free one-year Cottage Life magazine size. Please consult the 2020 floor plan
more exhibit location options and to subscription exhibit space colours for more details.
ensure your logistical requirements are • A friendly, experienced and Move-out is Sunday and Monday,
met. Lastly, all space rates will increase professional show management team commencing at show close.
You can also read
