ATHLETE PERFORMANCE & TRACKING - Sports Tech World Series

 
ATHLETE PERFORMANCE & TRACKING - Sports Tech World Series
ATHLETE
PERFORMANCE
& TRACKING
ATHLETE PERFORMANCE & TRACKING - Sports Tech World Series
ATHLETE PERFORMANCE & TRACKING

WELCOME
Welcome to the inaugural Sports                                         The Sports Tech Annual is an industry research publication that brings
                                                                        together the most comprehensive and complete directory of companies
Tech Annual, brought to you by                                          in the global sports tech landscape. Each Chapter features interviews
                                                                        with industry experts sharing their insights on the current challenges,
Sports Tech World Series (STWS).                                        innovative use-cases, industry trends and future predictions in sports
                                                                        technology.

                                                                        STWS Sports Tech Annual is your resource to navigate the revolutionary
                                                                        impact technology is having on how sports are played, administered and
                                                                        consumed around the world.

SPORTS TECHNOLOGY INDUSTRY FRAMEWORK

The 2020 Sports Tech Annual is divided into eight chapters reflecting   Categorizations are therefore based on the company’s primary function
the eight categories in the STWS Sports Technology Framework,           and area of product/service expertise. If a company is not present in a
highlighted below. This Framework was developed to give structure to    chapter it may be because they are better suited to another chapter/
the amorphous term “sports technology” and provides an exhaustive       category.
overview of the ecosystem.
                                                                        This chapter focuses on companies working within Athlete Performance
Although the Framework provides an exhaustive overview of the           & Tracking, including Devices and platforms used to measure or track
sports tech ecosystem, each category is not mutually exclusive. There   athletes with the purpose of testing and improving performance such as
will inevitably be companies that fit amongst several categories.       GPS, activity trackers and sensors.

              ATHLETE PERFORMANCE & TRACKING                                          ATHLETE, TEAM & EVENT MANAGEMENT
              Devices and platforms used to measure or                                Solutions that support the management of
              track athletes with the purpose of testing and                          athletes, teams, leagues and events, with a focus
              improving performance such as GPS, activity                             on improving overall efficiencies at an individual
              trackers and sensors.                                                   and organisational level.

              BETTING & FANTASY SPORTS                                                DATA CAPTURE & ANALYSIS
              Solutions focused specifically on the unique                            Data processing, capture and analysis solutions
              challenges of betting and fantasy sports.                               that support insights and decision making for a
                                                                                      variety of sports related organizations.

              ESPORTS                                                                 FAN & SPONSOR ENGAGEMENT
              Solutions focused specifically on the unique                            Solutions designed to enhance and improve the
              challenges of Esport and gaming.                                        experience of the fan, or increase the value for
                                                                                      the sponsor, including memberships and social
                                                                                      media engagement.

              MEDIA & BROADCAST                                                       STADIUMS & VENUES
              Solutions that enable and enhance the sharing                           Solutions designed to improve the efficiency and
              and distribution of sports content such as                              customer experience in stadiums and venues.
              streaming platforms, automated broadcast                                From base level technology infrastructure,
              graphics and online content publishers.                                 such as internet connectivity, to match-day fan
                                                                                      experience platforms.

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ATHLETE PERFORMANCE & TRACKING

ABOUT STWS
Sports Tech World Series (STWS) is the global community for people at       in the global sports technology community. Founded in 2015, STWS work
the intersection of sports, digital, and technology. Our mission is to be   with our community to bring people together through our global network
the trusted resource in helping companies, teams, and individuals excel     of physical and digital activities and services.

OUR SERVICES & ACTIVITIES

            Consulting for Sports Tech, to find out more contact us at                  Sports Tech Industry Research and Insights, enquire with
            consulting@sportstechworldseries.com                                        us at research@sportstechworldseries.com

            Online platform connecting sports tech startups                             The Global Sports Technology Podcast
            and investors (sportsinvestornetwork.com)                                   (sportstechfeed.com)

            Weekly digest of the top news, content and                                  Global Conference Series
            industry deep dives in sports technology                                    (sportstechworldseries.com/events)

            Sports Tech Industry Awards (anzsta.com.au)

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ATHLETE PERFORMANCE & TRACKING

EXECUTIVE SUMMARY

The variety of tools available to track athletic performance, both on and    prime examples of this trend. However out of this a major challenge for
off the field, is only increasing. The growth in tools is also matched by    high performance coaches, data scientists and trainers is aggregating
the depth of data that these tools can generate. The widespread adoption     and integrating all these different data streams to form actionable
of performance and recovery wearables such as WHOOP and Oura are             insights.

                                               DAVID TENNEY                           STUART MORGAN
                                                AUSTIN FC                       AUSTRALIAN INSTITUTE OF SPORT

Artificial Intelligence (AI) is a key solution to making sense of this new   Although there’s a great deal of promise, optical tracking systems still
wave of athlete performance and tracking data. AI can assist in the triage   have a long way to go before becoming ubiquitous, especially with
and processing of data to enable coaches and analysts to derive the          their ability to integrate to existing systems. The ability to capture
meaningful insights they need in a timely manner.                            performance in a training environment with multiple camera whilst
                                                                             automatically integrating with an intelligence system to process the data
Computer vision and optical tracking systems is another emergent area        inputs is still an unmet need for sport.
in athlete tracking and performance. Although optical tracking is unable
to completely replace wearable tech, the unobtrusive and automated
nature of video has obvious benefits for capturing performance data
over applying physical devices to the athlete. Furthermore, the recent       TABLE OF CONTENTS
advances in the use of smartphone cameras, instead of traditionally
expensive and cumbersome fixed camera systems, as well as 5G internet        Executive Summary                                                      4
connectivity is a breakthrough in the democratization of this tech. It       Industry Expert Insights                                               5
enables more people, especially at the youth and grassroot levels, to
access performance coaching and talent scouting only recently available      Company Listings                                                       8
to the pros.

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ATHLETE PERFORMANCE & TRACKING

INDUSTRY EXPERT INSIGHTS
These Experts represent professionals from some of the world’s most
innovative and renowned sporting properties. We would like to thank
their contribution to the Annual and for their part in moving the industry
forward.

    DAVID TENNEY
    HEAD OF HIGH PERFORMANCE
    AUSTIN FC
    David is the inaugural High Performance Director of Major League Soccer Expansion club Austin
    FC. David joins Austin FC after three years as the first High Performance Director for the NBA’s
    Orlando Magic. During David’s stewardship of the Magic’s high performance department, the
    team made back-to-back playoff appearances for the first time since 2012.

    Prior to this David spent nine seasons with the Seattle Sounders. While with the Sounders, the
    team won MLS Cup (2016), the U.S. Open Cup four times, and made the MLS Playoffs in nine
    consecutive years.

    David also serves on the Advisory Board of Sports Innovation Texas a new initiative realising
    the potential of Austin and Central Texas to be a leading global hub for sports innovation and
    technology.

Key challenges: What are the key challenges                                  Trends: What major trends have emerged
you’re facing and what role can technology                                   in the last 6-12 months in the application of
play in solving them?                                                        technology, digital and data?
Data aggregation and integration. We’re getting an increasing number of      Optical tracking is still on an accelerating expansion into the sports
data streams from different tech so being able to merge the different data   performance industry with companies like Second Spectrum being used
from all the different providers into one place and then make sense of it    in the NBA and MLS. This ability of
is still the biggest challenge. There’s a huge role that tech and data can   computer vision to be able to provide player tracking data using a normal
have in solving a problem of its own creation.                               TV feed is really interesting. It’s more than just aggregated running
                                                                             stats now, it’s quantifying things like defensive and offensive metrics.
Innovative Use-Cases: What is the best or                                    Applying computer vision to a normal broadcast feed could be a potential
                                                                             game changer in how we’re quantifying and looking at the game and
most innovative application of technology                                    improvements.
you’ve seen in the industry this year?
                                                                             Improvements: What technology would you
I thought it was really innovative how the Oura Ring was used to
systematically track HRV (Heart-Rate Variability) for illness detection      like to see developed or adopted over the next
for everyone that went into the NBA bubble. There’s WHOOP and some           one to two years?
of the other HRV companies like Omegawave and Firstbeat. But the work
that Oura has done, especially in the last 12 months, to create awareness    EMG (Electromyography - electrodiagnostic medicine technique for
around their product I think has really opened up everyone’s eyes to the     evaluating and recording the electrical activity produced by skeletal
benefits of HRV.                                                             muscles) is going to come to the forefront more. The industry is looking
                                                                             at activity within the muscles and realizing there is something there but
You can see on Twitter weekly comparisons oF night-time versus daytime       we’re still not at that phase where we’re 100% sure of what it’s telling it
HRV, WHOOP versus Oura, and what’s more meaningful. We now know              and how to best use it. So I’m interested to see how the application of
what happens to someone’s heart rate over time, HRV and heart rates,         EMG together with GPS and other performance tracking systems. I think
we know over the course of a night and the difference of HRV and resting     that’s when we’ll be able to get the best out of it.
heart rate at night and sleeping six hours versus eight hours versus nine
hours. Personally, I’ve started using it every day and I find that it had
definitely created this awareness around night-time HRV for the first
time. That has been super interesting to work with and something I’ve
seen in the last 12 months more than I ever have before.

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ATHLETE PERFORMANCE & TRACKING

INDUSTRY EXPERT INSIGHTS

    STUART MORGAN
    LEAD MACHINE LEARNING, ARTIFICIAL
    INTELLIGENCE AND DATA INNOVATION
    AUSTRALIAN INSTITUTE OF SPORT
    Stuart Morgan currently leads the AIS Applied Technology and Innovation’s Machine Learning,
    Artificial Intelligence and Data Innovation department. Stuart completed his PhD in sensory
    neuroscience at Swinburne University of Technology (SUT), in 1999, and became a Research
    Fellow at SUT in 2000. He worked as a performance analyst at the Victorian Institute of Sport for
    6 years, developing next-generation game analysis techniques, before joining the AIS in 2007.

    Stuart has worked with numerous high profile international teams including the Australian
    Hockey team at the 2008 Beijing Olympic Games. His current work focuses on research and
    development in computer vision for sports, including using data mining and machine learning
    techniques to gain competition and training insights.

Key challenges: What are the key challenges                                  And in instances where it’s not possible to practically or efficiently, or in
                                                                             a timely way, gather that information, then that’s the go-ahead for us to
you’re facing and what role can technology                                   invest in or develop technology. So the key challenge in my mind is by a
play in solving them?                                                        significant margin, understanding that dynamic with the coaches and the
                                                                             sports and finding ways to inform the coaches in practical and actionable
For us, I think the key challenges are not so much technical. It’s been      ways without overwhelming them with new data or irrelevant data.
such an exponential rate of capability growth from a technical point of
view, that the real challenge from our perspective has been a human
challenge. It’s been understanding the relationship and the role of
technology and data in high performance sport, and particularly with
                                                                             Innovative Use-Cases: What is the best or
coaches and athletes.                                                        most innovative application of technology
                                                                             you’ve seen in the industry this year?
I think technology, certainly the kind of technology we’re interested in,
has its natural place in answering questions, meaningful questions that      I think probably the most innovative areas that we’re focusing on is
our coaches, athletes and sports scientists have. Rather than necessarily    really the mobilization of AI drivers. So in particular mobile apps, we
providing additional data beyond what was already being collected. So        leveraged the new neural compute engines and the new mobile AI-
we’re primary interested in what is a coach’s game plan; How do they         based computational resources in smart devices, that’s a particular
see themselves manipulating their opponent? How do they seem to see          area of interest for us and we’re certainly working in iOS space. We’ve
themselves preparing optimally for certain range of conditions? And          been focusing on the latest offerings from Apple in high quality camera,
those game plans are the driver for the technology that we’re interested     high speed camera chip sets that are capable of doing quite fast deep-
in.                                                                          learning inference, and then neatly packaging that inside of a mobile
                                                                             device that has a convenient user interface.
    “This whole idea of being able                                           I think an important feature for us is that we use video a lot. High
    to capture performance in                                                performance sport in particular, and it’s not always possible or practical
                                                                             to do our computation on the cloud. So we need to figure out ways of
    a training environment with                                              deploying the deep learning and the AI-based projects that we work on
                                                                             pitch-side or court-side or pool-side or track-side. So we’re certainly
    multiple camera systems and                                              making use of the innovations in the mobile computing space. Tony

    having some kind of intelligence                                         Scofield who runs our software development team has been doing a lot
                                                                             of work with Google at the moment with some of their edge computing
    embedded in it is a really unmet                                         capabilities, and we’re also building our own Nvidia based systems that
                                                                             enclose a camera and a high-performance computing device, that is
    need for sport.”                                                         modular and portable.

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ATHLETE PERFORMANCE & TRACKING

Trends: What major trends have emerged                                       processing space at that granular level. It’s not something we’ve done a
                                                                             lot of work in ourselves, but it’s certainly one of those trends in, AI that’s
in the last 6-12 months in the application of                                really turning heads.
technology, digital and data?
I’m pretty excited by some of the development and wearables. We’re           Improvements: What technology would you
obviously doing a lot of work with Apple at the moment and their Apple
health platform and the lack of in-person training due to the pandemic       like to see developed or adopted over the next
has definitely accelerated that side of things. It’s certainly useful for    one to two years?
a whole range of levels for us from athlete management and athlete
wellbeing through to explicitly high performance and sports analytics        If there were commercial investments in integrated camera systems,
kinds of applications. So there’s certainly development in the wearable      we’d be really excited. One of the really prevailing needs for sport is
space that I think is an interesting and ongoing training.                   multi-camera integrated systems that have smart camera rays that have
                                                                             the capacity for real time inference, a good user experience, minimal
As we spend a lot of time on vision, we do a lot of counting of events.      human input and minimal human processing. This whole idea of being
So another trend that has really continued I think in the last 12 months     able to capture performance in a training environment with multiple
has been the increasing sophistication of platforms that are capable         camera systems and having some kind of intelligence embedded in it is a
of understanding things that are happening in video. Whether it’s            really unmet need for sport.
competition or training, focusing on things like counting swimming
strokes, or counting high jumps, or counting javelin throws and              We still have sports that package-post hard drives from one side of the
measuring the features of performance, I’m seeing an increasing number       country to the other. And it’s, it’s still kind of the standard method for
of commercial offerings in that space.                                       sharing video data. And we certainly will need over the next five years
                                                                             have some kind of national video data repository at two levels, one in
One of the big trends generally has been in natural language processing.     a, in a capacity where sports can share vision, and secondly, where we
We’re getting to see a really good exploitation of these new architectures   can explore it and harvest. So, that’s the AI piece, integrating some kind
in sport. And it’ll be interesting to see where clever startups might take   of inference capability over large scale vision. And currently we’re not
some of these ideas and create a real game changer in the sports data        aware of any commercial providers that offer that, but we don’t see too
                                                                             many technical barriers to doing it either.

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ATHLETE PERFORMANCE & TRACKING

COMPANY LISTINGS
ZEBRA SPORTS
CHALLENGING THE STATUS QUO WITH PARADIGM-SHIFTING, PLAYER TRACKING SYSTEM

HEAD OFFICE: Lincolnshire, United States    SUMMARY                                         WHAT’S EXCITING
EMPOYEES: 5,001-10,000                      Zebra solutions can be found working behind     New player tracking insights will change
ESTABLISHED: 1969                           the scenes in many industries around the        how fans relate to sports through
WEBSITE: zebra.com                          world - we empower the front line of business   cross-channel engagement and forever
EMAIL: contact.apac@zebra.com               to achieve a performance edge. Building on      transform coaching and player personnel
KEY CLIENTS: NFL                            the company’s rich foundation, Zebra has        evaluations. As “The Official On-Field
RELEVANT SPORTS: Applicable across all      boldly challenged the status quo in sports      Player Tracking Provider” of the NFL, Zebra
sports                                      by introducing patented RFID technology         is committed to supporting the league’s
TAGS: GPS Tracking, Performance Data        to deliver a paradigm-shifting, player          Next Gen Stats initiative by enabling the
Analytics, Video Analytics                  tracking system in professional sports. Zebra   NFL to collect real-time location data that
                                            MotionWorks™ Sport enables a trove of data      captures the speed and acceleration of
                                            for real-time insight.                          every player and every play on every inch
                                                                                            of the field

FITBIT
COMPACT, WIRELESS, WEARABLE SENSORS THAT TRACK A PERSON’S DAILY ACTIVITIES IN

HEAD OFFICE: San Francisco, United States   SUMMARY                                         WHAT’S EXCITING
EMPOYEES: 1,001-5,000                       Fitbit is a market leader in fitness tracking   We’re always updating our functionality to
ESTABLISHED: 2007                           wearables, with a range of products designed    innovate and offer genuine insights to our
WEBSITE: fitbit.com                         to help people leader healthier, more active    users. Our recent hardware developments
EMAIL: info@fitbit.com                      lives.                                          include tools to analyse heart health,
KEY CLIENTS:                                                                                stress management, skin temperature
RELEVANT SPORTS: Applicable across all      We are geared towards helping individuals       trends and more.
sports                                      reach fitness goals through developing
TAGS: Data Analysis and Reporting           everyday activity, encouraging healthy habits
                                            and competition with friends.

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ATHLETE PERFORMANCE & TRACKING

HUDL
VIDEO ANALYSIS TECHNOLOGY

HEAD OFFICE: Lincoln, United States                  SUMMARY                                           WHAT’S EXCITING
EMPOYEES: 1,001-5,000                                Hudl is a leading performance analysis            Hudl continues to develop tools for all
ESTABLISHED: 2006                                    company revolutionizing the way coaches and       areas of video analysis and recently
WEBSITE: hudl.com                                    athletes prepare for and stay ahead of the        joined forces with Wyscout, the leading
EMAIL: bizdev@hudl.com                               competition. Founded in 2006, Hudl offers a       scouting company, who host thousands
KEY CLIENTS: English Premier League &                complete suite of products that empower more      of player profiles as well as video, data,
The FA, Golden State Warriors, South Africa          than 160,000 global sports teams at every level   stats and reports from matches analyzed
Springboks, Borussia Dortmund, Stamford              to gather insights with video and data. Hudl’s    every week. Our market-leading Hudl
University                                           products and services include online tools,       Sportscode, continues to develop at
RELEVANT SPORTS: Applicable across all               mobile and desktop apps, smart cameras,           rapid pace - the code is more powerful
sports                                               analytics, professional consultation and more.    and intuitive with better scripting, faster
TAGS: Performance Data Analytics, Video                                                                interactions and easier integrations with
Analytics                                                                                              team’s custom workflows.

POLAR
LEADING THE WAY IN TECHNICAL INNOVATION AND HEART RATE MONITORS SINCE 1977

HEAD OFFICE: Kempele, Finland                        SUMMARY                                           WHAT’S EXCITING
EMPOYEES: 1,001-5,000                                Polar is a heart rate monitor and sports watch    This desire to be the best is made
ESTABLISHED: 1977                                    company founded in Oulu, Finland: a region        possible by ambitious and highly talented
WEBSITE: polar.com                                   renowned for technological research and           professionals who still believe as
EMAIL: info@polar.com                                surrounded by challenging environments,           passionately in what we do today, as we did
KEY CLIENTS: N/A                                     the perfect setting to test Polar’s pioneering    over 30 years ago. And our success is clear
RELEVANT SPORTS: Applicable across all               products. Polar launched the first ever           to see. Today, Polar employs 1200 people
sports                                               wireless, wearable heart rate monitor,            worldwide, has 26 subsidiaries globally
TAGS: AI (Artificial Intelligence), Fan Analytics,   changing forever the way that athletes            and manages a distribution network
Video Analytics                                      trained. Polar remains a world leader in sports   supplying over 35,000 retail outlets in more
                                                     heart rate monitor technology thanks to a         than 80 countries. Now that’s what we call
                                                     clever combination of sports, physiology and      the power behind Polar.
                                                     electronics expertise.

CATAPULT
PERFORMANCE PLATFORM OF SOLUTIONS FOR SPORT

HEAD OFFICE: Melbourne, Australia                    SUMMARY                                           WHAT’S EXCITING
EMPOYEES: 251-500                                    Catapult is the world leader in sports            Catapult is engineering the platform of
ESTABLISHED: 2006                                    performance technology, working with over         solutions for sport, creating seamless
WEBSITE: catapultsports.com                          3000 teams in 39 sports in 137 countries          integrations across every touchpoint for
EMAIL: enquiries@catapultsports.com                  worldwide. Catapult products are designed         the betterment of teams and athletes. With
KEY CLIENTS: Real Madrid, Denver Broncos,            to optimise performance, mitigate the risk        a blossoming consumer business, Catapult
Milwaukee Bucks, French Football Federation,         of injury, and quantify return to play. These     is also taking strides to connect the data
Boston Bruins                                        products include wearable technology, video       of aspiring young athletes with elite teams
RELEVANT SPORTS: Applicable across all               analysis, and athlete management solutions,       to better understand the potential and
sports                                               all supported the company’s industry-leading      “blueprint” of athlete performance.
TAGS: AMS (Athlete Management System),               team of sports scientists.
Video Analytics, Wearables / Smart Devices

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ATHLETE PERFORMANCE & TRACKING

TEMPO
SMART HOME GYM BUILT WITH 3D SENSORS.

HEAD OFFICE: San Francisco, United States        SUMMARY                                           WHAT’S EXCITING
EMPOYEES: 251-500                                The first in home fitness to understand           We completed our Series B funding round it
ESTABLISHED: 2015                                what you’re doing right and wrong, with           2020 led by General Catalyst and Norwest
WEBSITE: tempo.fit                               personalised feedback to help you see             Ventures to fuel our growth into 2021 and
EMAIL: hello@tempo.fit                           progress. See instant feedback through a          beyond.
KEY CLIENTS: N/A                                 detailed 3D model to perfect your technique
RELEVANT SPORTS: Applicable across all           and make your workout safer. Tempo makes
sports                                           recommendations based on your goals, counts
TAGS: Athlete Empowerment / Promotion,           your reps, corrects your form and shows how
Fitness Tech, Video Analytics                    much you’ve progressed.

TRACKMAN
RADAR-BASED PERFORMANCE ANALYTICS

HEAD OFFICE: Copenhagen, Denmark                 SUMMARY                                           WHAT’S EXCITING
EMPOYEES: 251-500                                Since 2003, TrackMan has been on the              Trackman has made great technological
ESTABLISHED: 2003                                forefront of providing reliable performance       advancements within golf and baseball
WEBSITE: trackman.com                            data solutions and industry-leading innovation    through a strong emphasis on product
EMAIL: sle@trackman.com                          to customers all over the world. Trackman’s       development. This has helped us
KEY CLIENTS: All MLB Teams                       products are used by professional and             become the choice of the golf industry’s
RELEVANT SPORTS: Golf, Baseball                  amateur athletes in a broad spectrum of sports    top players, coaches, club fitters, and
TAGS: Official Data Provider, Performance Data   including golf, baseball, and tennis.             equipment manufacturers. Within baseball,
Analytics, Video Analytics                                                                         we are proud of working with the best,
                                                                                                   including every MLB team, many of the top
                                                                                                   Japanese and Korean professional teams,
                                                                                                   and dozens of the best NCAA teams.

WHOOP
HEALTH & FITNESS WEARABLE

HEAD OFFICE: Boston, United States               SUMMARY                                           WHAT’S EXCITING
EMPOYEES: 251-500                                WHOOP is the performance optimization             We are creating a product that makes
ESTABLISHED: 2011                                system that helps elite athletes and teams win.   individuals and teams perform at a higher
WEBSITE: whoop.com                               WHOOP provides a continuous understanding         level through a deeper understanding of
EMAIL: contact@whoop.com                         of strain and recovery to balance training,       their bodies and daily lives. Our mission:
KEY CLIENTS: N/A                                 reduce injuries, and predict performance. The     Higher performance through accountability
RELEVANT SPORTS: Applicable across all           system is currently being used by professional    and knowledge. We are a team that owes
sports                                           and collegiate athletes, Olympians, and the       it to our customers, but even more so to
TAGS: Fitness Tech, Health / Med Tech,           United States military. At WHOOP our mission      ourselves, to be accountable.
Wearables / Smart Devices                        as a culture and workplace mimics our mission
                                                 as a product and service.

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ATHLETE PERFORMANCE & TRACKING

EDGE10
HUMAN PERFORMANCE SAAS

HEAD OFFICE: London, United Kingdom               SUMMARY                                           WHAT’S EXCITING
EMPOYEES: 101-250                                 EDGE10 Group brings together the market           E10 Performance - Industry leading
ESTABLISHED: 2009                                 leaders in performance & analytics, sports        performance & analytics solution that
WEBSITE: edge10.com                               medicine and physical testing SaaS to create      enables organizations to centralize,
EMAIL: how@edge10group.com                        a one-of-a-kind integrated provider, ready to     analyze and visualize their data. Athlete
KEY CLIENTS: NHL, MLB, CFL, AHL, ATP              elevate your team from great to extraordinary.    RMS - The world’s most advanced
RELEVANT SPORTS: Applicable across all            EDGE10 is a data management system that           Electronic Medical Records (EMR) solution
sports                                            allows you to centralise, analyse and visualise   for human performance industries. Primco
TAGS: AMS (Athlete Management System),            your data to improve communication and            Testing System - The largest Physical
Fitness Tech, Performance Data Analytics          informed decision making. Easy to use online      Testing & Benchmarking solution in the
                                                  and offline, their software works across          industry.
                                                  multiple devices including laptops, mobiles
                                                  and tablets.

FUSION SPORT
HUMAN PERFORMANCE OPTIMIZATION

HEAD OFFICE: Brisbane, Australia                  SUMMARY                                           WHAT’S EXCITING
EMPOYEES: 101-250                                 Fusion Sport is the world leader in human         Smartabase is playing a key role in the
ESTABLISHED: 2003                                 performance optimization systems and the          furtherment of human performance,
WEBSITE: fusionsport.com                          developer of Smartabase and Smartspeed.           working with the likes of USSOCOM, USAF,
EMAIL: info@fusionsport.com                       Our customers include sporting federations,       Naval Health Research Center and the
KEY CLIENTS: Australian Institute of Sport,       Olympic committees, military organizations        ADF. We continue to work with Olympic
Netherlands Olympic Committee (NOS*NSF),          and sport teams. Smartabase is a highly           committees around the globe including
United States Special Operations Command          configurable platform for human performance       the AIS and the Netherlands Olympic
(USSOCOM), Sacramento Kings (NBA), Dallas         solutions; customisable without any               Committee to help optimize performance
Cowboys (NFL)                                     programming knowledg and applicable to all        in the lead up to 2021.
RELEVANT SPORTS: Applicable across all            areas of human performance. Smartabase
sports                                            provides a combined solution for both your
TAGS: AMS (Athlete Management System),            Athlete Management and Electronic Medical
Health / Med Tech, Performance Data Analytics     Records.

KINEXON SPORTS & MEDIA
REAL-TIME SPORTS PERFORMANCE TECHNOLOGIES & ANALYTICS

HEAD OFFICE: Munich, Germany                      SUMMARY                                           WHAT’S EXCITING
EMPOYEES: 101-250                                 KINEXON Sports & Media is one of the global       We provide comprehensive and precise
ESTABLISHED: 2014                                 market leaders in the real-time collection        performance data in real time. A
WEBSITE: kinexon.com                              and processing of sports performance data,        customizable mobile application ensures
EMAIL: maximilian.schmidt@kinexon.com             with offices in Munich (HQ), Chicago, and         user-friendly use, with one main principle:
KEY CLIENTS: Houston Rockets, Philadelphia        New York. The multi-award-winning company         compatibility with all common third-party
76ers, Bayer 04 Leverkusen, FC Bayern Munich      counts more than 70 percent of the NBA            tools - KINEXON aims at being an open
Basketball, European Handball Federation          franchises and multiple top clubs from top US     platform. The centerpiece is the UWB-
RELEVANT SPORTS: Applicable across all            and European leagues among its customers.         based sensor network.; precision without
sports                                            KINEXON offers fully automated live               delay and free from interference. Solutions
TAGS: AI (Artificial Intelligence), Performance   performance data for clubs as well as leagues,    come from ultra-light sensors integrated
Data Analytics, Wearables / Smart Devices         media and sponsors.                               with athletes and game balls, particularly
                                                                                                    useful in complex, fast-moving sports.

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RUNKEEPER
TECHNOLOGICAL SOLUTIONS FOR THE SPORTS AND MAJOR EVENTS

HEAD OFFICE: Boston, United States                   SUMMARY                                           WHAT’S EXCITING
EMPOYEES: 101-250                                    Reach your running goals with the ASICS           We’re continuing to improve the virtual
ESTABLISHED: 2008                                    Runkeeper™ app. Track exercise, set               race experience: now, you can see your
WEBSITE: runkeeper.com                               measurable goals and see progress along the       virtual race results right after you finish
EMAIL: support@runkeeper.com                         way—whether you’re just getting into running,     your activity.
KEY CLIENTS: N/A                                     training for a race or trying to reach a new
RELEVANT SPORTS: Applicable across all               personal record, we can help. Track workouts,
sports                                               set goals, listen to audio, follow a plan, stay
TAGS: Athlete Empowerment / Promotion,               motivated and see progress. Sync with ease
Fitness Tech, GPS Tracking                           across your devices. Rated 4.8 on the App Store
                                                     from 265,000 happy reviews!

SOLOS
CREATING VALUE FOR BRANDS AND CONSUMERS THROUGH SMART APPAREL TECHNOLOGY

HEAD OFFICE: Sydney, Australia                       SUMMARY                                           WHAT’S EXCITING
EMPOYEES: 101-250                                    For over 25 years, SOLOS has produced             Serving a large blue-chip client base
ESTABLISHED: 1984                                    labels for many of the world’s most               across a multitude of industries, we are
WEBSITE: solos.io                                    recognised brands. Our textile embedded           the first in the market to offer a completely
EMAIL: media@clearme.com                             technologies deliver brand protection through     wireless, integrated, smart modular
KEY CLIENTS: Adidas, D&G, Uniqlo, NFL, GAP           authentication, identification, and track         system for inventory tracking, retail stock
RELEVANT SPORTS: Applicable across all               and trace capabilities. We work to combat         management, marketing, and security,
sports                                               counterfeiting, partnering with some of           making more than 500 million labels per
TAGS: AI (Artificial Intelligence), Fan Analytics,   the biggest names in world-class scientific       year.
Video Analytics                                      research and development. Our partners
                                                     include La Liga, Melbourne Renegades, GWSG.

STATSPORTS
GPS PLAYER TRACKING AND ANALYSIS EQUIPMENT

HEAD OFFICE: Newry, United Kingdom                   SUMMARY                                           WHAT’S EXCITING
EMPOYEES: 101-250                                    The STATSports APEX System is a customer          Our Pods have been tried and tested
ESTABLISHED: 2007                                    driven platform. The unique, user-friendly        by many of the top teams and research
WEBSITE: statsports.com                              interface was designed and shaped alongside       facilities the world over and time and again
EMAIL: info@statsports.com                           some of the world’s top strength coaches,         results prove our system to be the most
KEY CLIENTS: Liverpool FC, Arsenal FC, PSG,          medics and sports coaches. It is the only         accurate, reliable and consistent device on
Juventus, The FA, USA Soccer                         system to offer sports specific software for      the market. Whatever your sport, whatever
RELEVANT SPORTS: Football, Basketball, AFL,          Football, Basketball, American Football, Rugby    your location.
Rugby, Athletics                                     and Athletics.
TAGS: Fitness Tech, GPS Tracking, Video
Analytics

13    © 2020 Sports Tech World Series
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STRAVA
CONNECTING MILLIONS OF RUNNERS AND CYCLISTS AROUND THE WORLD

HEAD OFFICE: San Francisco, United States         SUMMARY                                          WHAT’S EXCITING
EMPOYEES: 101-250                                 Strava develops and operates mobile and          We are always listening to user feedback
ESTABLISHED: 2009                                 online applications for runners and cyclists     and implementing your most requested
WEBSITE: strava.com                               worldwide. It offers an online community of      features. In 2020 we introduced Local
EMAIL: info@strava.com                            athletes, who track and analyze, compare and     Legends, a completely overhauled Route
KEY CLIENTS: N/A                                  compete, filtered leaderboards, and progress     planning feature, improved analysis,
RELEVANT SPORTS: Applicable across all            goals features. Enjoy suffer scores, training    statmaps and more!
sports                                            plans, power analysis, fitness and freshness
TAGS: Fitness Tech, GPS Tracking                  for power meter users, personal heatmaps,
                                                  real-time segments, training videos, race
                                                  analysis and more. Find apparel, devices, and
                                                  accessories through the online store.

BEPRO
ALL-IN-ONE FOOTBALL ANALYSIS PLATFORM

HEAD OFFICE: Hamburg, Germany                     SUMMARY                                          WHAT’S EXCITING
EMPOYEES: 51-100                                  We help 700+ football clubs to better            Tracking data represents the future for
ESTABLISHED: 2015                                 understand the game and uncover a winning        football analysis. We are heavily invested in
WEBSITE: bepro11.com                              edge. We are an agile, innovative analysis       developing our tracking data capabilities,
EMAIL: contact@bepro11.com                        provider and our bespoke camera system           having built technology that utilises AI
KEY CLIENTS: Real Sociedad, Bologna F.C., FC      captures a panoramic view of the pitch from      to detect player positions and a range of
Koln, Eintracht Frankfurt, The Korean Football    which AI creates a scouting feed, following      physical parameters. As a business, we are
Association                                       all outfield players. Bepro analysts capture     focused on increasing the accuracy of this
RELEVANT SPORTS: Soccer                           event data, whilst computer vision technology    tracking data to provide greater tactical
TAGS: AI (Artificial Intelligence), Performance   collects positional and physical tracking        insights alongside rich physical data,
Data Analytics, Video Analytics                   data from this feed. On our platform we offer    without the need for wearables. Our data
                                                  interactive data reports, an advanced editor     science team is creating advanced models
                                                  and communication tools.                         to uncover performance insights.

EMPIRICS
DERIVING THE MAXIMUM ONGOING VALUE FROM YOUR DATA

HEAD OFFICE: Melbourne, Australia                 SUMMARY                                          WHAT’S EXCITING
EMPOYEES: 51-100                                  Empirics focuses on four main pillars:           Link Group/Empirics and Microsoft Azure
ESTABLISHED: 2004                                 1. Data Platforms: Assisting clients to build;   partnership: More effectively leverage
WEBSITE: empirics.com.au                          Athlete Data and Modelling, Reporting &          data-driven insights and use capabilities
EMAIL: Ajones@empirics.com.au                     Analytics, Consulting.                           such as machine learning/AI to deliver
KEY CLIENTS: Carlton Football Club, St Kilda      2. Client Innovation Areas: Providing clients    industry-leading customer service. Athlete
Football Club, Port Adelaide Football Club        with the ability to ETL/Code against their       Data Platforms: Continuously evolving
RELEVANT SPORTS: Applicable across all            productionised datamodel using their own         ADP’s which can be hosting by Empirics
sports                                            software, for faster data analytics              or implanted into client environments.
TAGS: Business Intelligence, Performance          3. Next Best Interactions: Building decision     Continuing to build our Connector Suite to
Data Analytics                                    engines which can assist in selecting the next   clients applications and environments.
                                                  step
                                                  4. Attribution: To understand the journey
                                                  towards an event and its consequences.

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KINDUCT
CONSOLIDATING ATHLETE PERFORMANCE AND INJURY DATA AND OPTIMIZING PERFORMANCE

HEAD OFFICE: Halifax, Canada                      SUMMARY                                           WHAT’S EXCITING
EMPOYEES: 51-100                                  Kinduct’s Athlete Management System is used       Continued expansion of our platform to
ESTABLISHED: 2010                                 by 500+ teams, leagues and organizations          support larger organizations from leagues
WEBSITE: kinduct.com                              globally and have supported world champions       to Olympic organizations that better
EMAIL: info@kinduct.com                           across the MLB, NHL, NBA, NFL, and NCAA.          service athletes from grassroots to the
KEY CLIENTS: Los Angeles Dodgers, Golden          Through its secure, cloud-based AMS, Kinduct      podium. We are focusing upon athlete-
State Warriors, Tampa Bay Lightning, Michigan     consolidates athlete performance and injury       centric features and medical capabilities so
University, NFLPA                                 data, improving workflow and optimizing           that practitioners and coaches can further
RELEVANT SPORTS: Applicable across all            performance for coaches, trainers, and            empower, engage and monitor athletes.
sports                                            athletes. Kinduct is integrated with many         In support of our global expansion, we are
TAGS: AMS (Athlete Management System),            world-leading wearables, assessment and           adding more languages to the platform as
Health / Med Tech, Performance Data Analytics     data collection technologies, turning rich data   well as more integrations with world-class
                                                  into powerful insights..                          performance and injury technologies.

NEUROTRACKER
ASSESSMENT AND ENHANCEMENT OF ATHLETIC PERFORMANCE

HEAD OFFICE: Montreal, Canada                     SUMMARY                                           WHAT’S EXCITING
EMPOYEES: 51-100                                  NeuroTracker is a Montreal-based neurotech        NeuroTracker research has evidence
ESTABLISHED: 2010                                 company owned by Nothing Artificial,              of far transfer to sports performance,
WEBSITE: neurotracker.net                         specializing in assessing and enhancing           including reducing decision-making errors
EMAIL: sales@neurotracker.net                     cognitive functions for human performance         in competitive soccer play by almost half,
KEY CLIENTS: Atlanta Falcons, Manchester          and wellness. Developed by Professor Jocelyn      with just 3 hours of training. Dubbed ‘the
United, NASA, Red Bull Racing, Vancouver          Faubert, with 40+ peer reviewed studies           most successful brain training in sports’
Canucks, US Airforce                              demonstrating its efficacy. NeuroTracker is       by the New York Times. This includes
RELEVANT SPORTS: Applicable across all            used in the NFL, NHL, EPL, NBA, and MLB, as       vanguard studies such as testing jet pilots
sports                                            well as elite military groups, F1 and eSports..   during live flight, eye tracking work with
TAGS: AI (Artificial Intelligence), Athlete       NeuroTracker is a member of the Digital           NASA, frontier research in eSports, and a
Empowerment / Promotion, VR (Virtual              Therapeutics Alliance, and recently won           landmark Nature paper showing that elite
Reality) / AR (Augmented Reality)                 partnerships with the US Airforce and Bayer.      athletes have extremely plastic brains.

PLAYERMAKER
TECHNICAL AND PHYSICAL TRACKING SOLUTION

HEAD OFFICE: Tel Aviv, Israel                     SUMMARY                                           WHAT’S EXCITING
EMPOYEES: 51-100                                  PlayerMaker is an Israeli-British company         Our remote coaching solution (Remote),
ESTABLISHED: 2016                                 providing two inertial measurement devices,       allows clubs and organisations to monitor
WEBSITE: playermaker.com                          placed in a silicone strap around a players       their athletes from anywhere in the world.
EMAIL: steve.barrett@playermaker.com              footwear. Along with AI and ML algorithms,        Alongside an increased analysis of an
KEY CLIENTS: Argentina FA, LA Galaxy,             PlayerMaker aims to provide both technical        individual’s gait and technical actions
Harvard University, Norwich City, Hull City       and physical insights into an athletes training   in multiple sports, we are aiming to
RELEVANT SPORTS: Soccer                           programme, from possession data, gait             provide further individual solutions and
TAGS: AI (Artificial Intelligence), Wearables /   analysis, release velocity and automated          professional services.
Smart Devices                                     video tagging exports. With no reliance on
                                                  GPS, the system can be used in both indoors
                                                  and outdoors environments within multiple
                                                  aspects of training.

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VALD PERFORMANCE
HUMAN MEASUREMENT TECHNOLOGY

HEAD OFFICE: Brisbane, Australia                 SUMMARY                                          WHAT’S EXCITING
EMPOYEES: 51-100                                 VALD provides innovative technology to           Since bringing the revolutionary
ESTABLISHED: 2015                                over 800 elite sporting teams, universities,     NordBoard Hamstring Testing system
WEBSITE: valdperformance.com                     hospitals and defence departments. Driven by     to market, VALD Performance has built
EMAIL: info@valdperformance.com                  multidisciplinary teams, VALD products offer     out athlete testing and data capture
KEY CLIENTS: 20 EPL Teams, 26 NBA Teams,         unparalleled insight into human movement,        technologies into a comprehensive
22 NFL Teams, 20 MLB Teams, 16 NRL Teams,        performance, injury risk and rehabilitation.     physical testing suite. We have introduced
70+ Governing Bodies, 120+ UEFA Teams, 85+       The VALD product suite includes ForceDecks       VALD Hub, a single and centralised
NCAA teams                                       Dual Force Plate System, NordBord Hamstring      platform that brings together the data from
RELEVANT SPORTS: Applicable across all           Testing System, ForceFrame Strength Testing      all of your VALD Performance systems.
sports                                           System, AirBands Blood Flow Restriction Cuffs,   Using VALD Hub you can quickly, simply
TAGS: Performance Data Analytics                 HumanTrak Movement Analysis System and           and easily review, manage & monitor your
                                                 TeleHab Exercise Prescription Platform.          team’s physical testing performance.

WATTBIKE
INDOOR BIKE TRAINERS FOR IMPROVING PERFORMANCE

HEAD OFFICE: Nottingham, United Kingdom          SUMMARY                                          WHAT’S EXCITING
EMPOYEES: 51-100                                 Since the launch of the iconic Wattbike Pro/     In 2019, Wattbike launched the Wattbike
ESTABLISHED: 2008                                Trainer in 2008, Wattbike has been at the        AtomX and Icon. In 2020, Wattbike being
WEBSITE: wattbike.com                            forefront of indoor cycling. Developed in        installing these in facilities across the
EMAIL: info@wattbike.com                         partnership with British Cycling, the Wattbike   world, covering markets from health and
KEY CLIENTS: Chloe Dygert, Hilton Hotels,        has been embraced by elite athletes and teams    fitness to the uniformed services. We aim
New Zealand All Blacks, British Army, David      across the globe. An obsession to improve        to support as many teams and athletes
Lloyd                                            has led to numerous new technologies to          as we can with world-class products
RELEVANT SPORTS: Applicable across all           ensure the most accurate and realistic indoor    and training content across sport; Chloe
sports                                           bike. Adopted by premier health and fitness      Dygert; Brad Riddell; and numerous
TAGS: Fitness Tech, Performance Data             providers, personal trainers, and cycling        football teams. Wattbike also announced a
Analytics                                        studios, Wattbike provides riders with an        partnership Intelligent Cycling in 2020, to
                                                 unrivalled 1000+ metrics.                        bring smart training into the gym.

2020 ARMOR
ELECTRONIC SCORING VEST FOR MARTIAL ARTS; BRINGING STREET FIGHTER TO REAL LIFE

HEAD OFFICE: Toronto, Canada                     SUMMARY                                          WHAT’S EXCITING
EMPOYEES: 11-50                                  2020 Armor is a company that develops            We launched a worlds first concept called
ESTABLISHED: 2016                                martial art scoring equipment and software,      “In Game Reality” where we transport
WEBSITE: 2020armor.com                           with vision to be the standard of impact         players into a video game. We are releasing
EMAIL: ali@2020armor.com                         measurement and the official scoring system of   a head gear and also just launched the LIVE
KEY CLIENTS: Taekwondo Canada, World             the Olympics. The company’s flagship product     mode where we record your training and
Rank #1 Yvette Yong - Team Canada, Olympian      tracks impacts through a vest, showing the       overlay real metrics on top of it. Please see
Stephen Lambdin - Team USA, Largest martial      score on the vest like scoring from video        our YouTube channel for demonstrations!
art clubs in the world, Jaouad Achab - Olympic   games. The Founders are former professional
Gold Medalist                                    martial art players, investors include LeAD
RELEVANT SPORTS: Martial Arts                    Sports and customers include the largest
TAGS: Fitness Tech, Performance Data             martial art clubs in the world.
Analytics, VR (Virtual Reality) / AR
(Augmented Reality)

16    © 2020 Sports Tech World Series
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AIROFIT
FIRST DATA-DRIVEN RESPIRATORY TRAINING SYSTEM

HEAD OFFICE: Copenhagen, Denmark              SUMMARY                                               WHAT’S EXCITING
EMPOYEES: 11-50                               Airofit is the world’s first data-driven              Airofit is currently working on an
ESTABLISHED: 2016                             respiratory training system. Spending 5               Expert module that will allow coaches,
WEBSITE: airofit.com                          minutes, 2x a day will significantly improve          physiotherapists, and other experts to have
EMAIL: info@airofit.com                       breathing muscle strength, physical                   a full overview of their athlete’s training
KEY CLIENTS: Frederik Aegidius                performance and well-being. Airofit does not          progress, stats, and compliance. Airofit
RELEVANT SPORTS: Applicable across all        interfere with any ongoing training protocols.        was originally designed to be a medical
sports                                        Airofit measures your respiratory strength and        aid for those who suffer from asthma and
TAGS: Fitness Tech, Health / Med Tech,        vital capacity, tailors all future training to your   COPD, so we are currently working on
Wearables / Smart Devices                     abilities, age, size, and sex. Airofit’s training     entering the market as an approved and
                                              programs and sessions have been designed              certified medical device for respiratory
                                              and developed by world’s leading breathing            illnesses.
                                              experts.

ATHLETE INTELLIGENCE
HEAD IMPACT MONITORING & PERFORMANCE TRACKING SOLUTIONS

HEAD OFFICE: Kirkland, United States          SUMMARY                                               WHAT’S EXCITING
EMPOYEES: 11-50                               Athlete Intelligence specializes in head-             Constant company growth and new
ESTABLISHED: 2015                             impact monitoring and performance tracking            features. The latest device will incorporate
WEBSITE: athleteintelligence.com              solutions, providing actionable data. Athlete         a helmet temperature module and GPS
EMAIL: agolden@athleteintelligence.com        Intelligence devices can help teams track the         player tracker. The temperature module
KEY CLIENTS: University of Washington,        location, count, and severity of each head-           will allow us to notify an Athletic Trainer
Marshall University, Virginia Tech, Central   impact sustained during games and practice.           or Coach if an athlete is entering into a
Washington University                         Data is relayed in real-time or post-event            concerning high temperature heat zone.
RELEVANT SPORTS: Applicable across all        through automated reports and an analytics            The GPS Player tracker will allow us to
sports                                        dashboard. From this, identification of training      provide performance based analytics on
TAGS: GPS Tracking, Performance Data          opportunities arises such as technique work           athletes.
Analytics, Wearables / Smart Devices          and where to manage head-impact exposure.

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BALLJAMES
AUTONOMOUS OPTICAL FOOTBALL TRACKING

HEAD OFFICE: Enschede, Netherlands                SUMMARY                                             WHAT’S EXCITING
EMPOYEES: 11-50                                   BallJames is a data delivery company,               Many exciting new features are planned in
ESTABLISHED: 2015                                 converting video into tracking data covering        the upcoming year. Some examples: More
WEBSITE: balljames.com                            players football matches 25 times per second.       granularity options in data we provide to
EMAIL: info@balljames.com                         Used by clubs and academies for performance         our customers, adding 3D pose data as well
KEY CLIENTS: N/A                                  and tactical analyses, and media companies          as several event types. Adding more input
RELEVANT SPORTS: Soccer                           in fan applications. The solution is highly         video sources to our SMART proposition.
TAGS: AI (Artificial Intelligence), Computer      scalable, cloud-based, fully autonomous and         Integration with more video and data
Vision, Video Analytics                           built on the latest research in deep learning       analysis platforms.
                                                  and computer vision. Product lines are PRO;
                                                  real-time 3D data from proprietary cameras
                                                  and SMARTl 2D data from static high-
                                                  resolution analyst feeds.

COACHMEPLUS
HELPING COACHES AND ATHLETES WORK TO ACHIEVE THEIR PERFORMANCE GOALS.

HEAD OFFICE: Buffalo, United States               SUMMARY                                             WHAT’S EXCITING
EMPOYEES: 11-50                                   We passionately believe that the whole is           CoachMePlus won’t necessarily reduce
ESTABLISHED: 2012                                 better than the sum of its parts. As such, CM+      the number of hours that you work, but it
WEBSITE: coachmeplus.com                          exists to help coaches and fitness experts          can improve the quality of those hours.
EMAIL: info@coachmeplus.com                       favorably effect the performance of their           We’re constantly working on expanding our
KEY CLIENTS: Chicago Bulls, Buffalo Bills,        athletes, in turn increasing the productivity       functionality, improving our feature set and
Chicago White Sox, Department of Defence          and talent of the “parts” of their organization.    working with our industry partners to bring
RELEVANT SPORTS: Applicable across all            Our services are built for champions by             genuine solutions to their needs.
sports                                            strength coaches, personal trainers and
TAGS: Athlete Management System, Data             sports scientists, offering a a full workout app
Analysis                                          and data analysis suite. We work with teams
                                                  includng the Chicago Bulls and White Sox.

CONTEMPLAS
VIDEO ANALYSIS (2D & 3D) IN HIGH PERFORMANCE SPORTS

HEAD OFFICE: Kempten, Germany                     SUMMARY                                             WHAT’S EXCITING
EMPOYEES: 11-50                                   CONTEMPLAS provides individual solutions            CONTEMPLAS just released its new
ESTABLISHED: 2005                                 in 2D and 3D analysis in combination with           technology MARKERLESS TRACKING
WEBSITE: contemplas.com                           external devices (force plate, EMG, pressure        based on artificial intelligence, available
EMAIL: info@contemplas.com                        plates, OptoGait, accelerometers) and               for 2D and 3D analysis in any kind of sports
KEY CLIENTS: FC Bayern Munchen, Bundesliga        application & artificial intelligence. Customers    and movements.Save valuable time and
- Soccer, Nano M, Dubai, Auckland Raiders,        come from the areas of high performance             resources by skipping the step of complex
NFL - Football, Olympic Training Centre, Berlin   sports, universities, clinics and rehabilitation    marker clicking. Get your results directly
RELEVANT SPORTS: Applicable across all            facilities all over the world. The team of sports   after your recordings by the simple and
sports                                            scientists provides comprehensive advice on         long-desired workflow: START - STOP -
TAGS: AI (Artificial Intelligence), Performance   the practical use of sports data.                   REPORT!
Data Analytics, Video Analytics

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EQUILAB
ELEVATES THE EQUESTRIAN LIFE

HEAD OFFICE: Gothenburg, Sweden                    SUMMARY                                            WHAT’S EXCITING
EMPOYEES: 11-50                                    Today Equilab is the world’s leading equestrian    In 2021 we will remain focused on our
ESTABLISHED: 2016                                  app with a community of over 500,000.              mission to make equestrian sport and
WEBSITE: equilab.horse                             Our core value is a way for equestrians to         lifestyle even more enjoyable for riders all
EMAIL: team@equilabapp.com                         automatically log rides and keep track of          over the world.
KEY CLIENTS: Pavo, Agria, Casio, Apple,            multiple horses. With the app you can track
Google                                             GPS values such as speed and distance
RELEVANT SPORTS: Equestrian                        together with advanced equestrian specifics
TAGS: AI (Artificial Intelligence), AMS (Athlete   such as gait and turns distribution. You can
Management System), Fitness Tech                   also use safety tracking to share your location,
                                                   organize your riding life with a specialized
                                                   equestrian calendar and share your rides with
                                                   friends.

EUPHORIA
ATHLETE MANAGEMENT SYSTEM PROVIDER

HEAD OFFICE: Tokyo, Japan                          SUMMARY                                            WHAT’S EXCITING
EMPOYEES: 11-50                                    Founded in 2008 and a trusted partner of many      Even though Tokyo 2020 is postponed
ESTABLISHED: 2008                                  sports teams in Japan from youth academies to      to 2021, our software is used by over 20
WEBSITE: eu-phoria.jp                              professional and national teams. We have been      Japanese national teams tosupporting their
EMAIL: info@eu-phoria.jp                           providing the sports science service via our       athletic endeavors, especially for female
KEY CLIENTS: JRFU                                  Athlete Management System, One Tap Sports.         athletes. Also, because many have realized
RELEVANT SPORTS: Applicable across all                                                                the importance of their own wellnesses
sports                                                                                                and well-being, we have increased clients
TAGS: AMS (Athlete Management System),                                                                during the pandemic.
Health / Med Tech

FORM
SMART SWIM GOGGLES

HEAD OFFICE: Vancouver, Canada                     SUMMARY                                            WHAT’S EXCITING
EMPOYEES: 11-50                                    In August ‘19, FORM launched their FORM            In Summer ‘20 FORM is launching its Open
ESTABLISHED: 2016                                  Smart Swim Goggles with a built-in display.        Water swim features for their FORM Smart
WEBSITE: formswim.com                              These track you while you swim, showing            Swim Goggles in partnership with Garmin
EMAIL: info@formswim.com                           swimmers performance metrics in real time          and Apple. Swimmers will be able to access
KEY CLIENTS: Lionel Sanders, Sarah Crowley,        like split times, stroke rate/count, pace,         Open Water GPS metrics such as real-time
Brent Hayden                                       distance, calories, and even heart rate. Since     distance and pace, as well as see their live
RELEVANT SPORTS: Swimming                          launching, we have established partnerships        heart rate while swimming in the ocean,
TAGS: Fitness Tech, VR (Virtual Reality) /         with Olympic medalists and pro triathletes, and    lakes, and rivers..
AR (Augmented Reality), Wearables / Smart          have a created a worldwide swim community
Devices                                            that now #swimwithform. We see the value of
                                                   seeing swim metrics at the moment the data is
                                                   most relevant.

19    © 2020 Sports Tech World Series
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GOLEE
DIGITALIZATION IN SPORTS

HEAD OFFICE: Milano, Italy                          SUMMARY                                            WHAT’S EXCITING
EMPOYEES: 11-50                                     Golee aims to digitize sports by offering          We strive to organize everything remotely
ESTABLISHED: 2018                                   services capable of improving management           in a more streamlined way of tracking
WEBSITE: golee.it                                   efficiency and stakeholder organization,           deadlines and automating processes.
EMAIL: info@golee.it                                from amateur clubs to coaches. The Golee           Agreement with federations solidifies
KEY CLIENTS: Atalanta, Monza, Como, Lecco,          platform is unique to extent to which we are       our advantage as Golee is the only
Vis Pesaro                                          able to digitize operations; from financial,       communication tool between ASD, SSD and
RELEVANT SPORTS: Soccer                             administrative, sports and social. With the        the federation - resulting in widespread
TAGS: Marketplace, News / Content, Sports           back-end developed in microservices, you will      platform use. Competitive advantage
Officiating Tech                                    be able to expose the API in order to facilitate   comes not only from the highly innovative
                                                    integration with other products present in the     platform that allows you to store in data
                                                    market.                                            in a streamlined way but also from the
                                                                                                       founder team and potential network.

GRINTAFY
FOOTBALL AMATEURS SOCIAL PLATFORM & TECHNOLOGIES

HEAD OFFICE: Jeddah, Saudi Arabia                   SUMMARY                                            WHAT’S EXCITING
EMPOYEES: 11-50                                     Grintafy combines football and technology          Grintafy has successfully sealed a 7-figure
ESTABLISHED: 2018                                   to create opportunities for those who dream        investment by Aramco Wa’ed to contribute
WEBSITE: grintafy.com                               to play professionally. Grintafy displays          more to the football community. We
EMAIL: info@grintafy.com                            the player’s football profile on the palm of       plan to utilize this to educate players on
KEY CLIENTS: Al Wehda Football Club, Jeddah         the biggest scouts and clubs by providing          how to reach the top and invest in our
Pro Football Academy, Ensan Academy                 connections, exposure, and the platform            technological projects. An upcoming
RELEVANT SPORTS: Soccer                             to make your football dreams come true. In         project is GrintaLive, a fully integrated
TAGS: Athlete Empowerment / Promotion,              Grintafy we are providing a specialized football   system that will add live streaming to
Grassroots / Youth, Performance Data                community by bringing all footballers, scouts,     amateur football to allow more audience
Analytics                                           and clubs, together. We are eagerly driven to      exposure.
                                                    achieve our motto - “All Eyes on You”.

HIDRATE
SMART WATER BOTTLE TECHNOLOGY

HEAD OFFICE: Minneapolis, United States             SUMMARY                                            WHAT’S EXCITING
EMPOYEES: 11-50                                     The HidrateSpark smart water bottle tracks         Hidrate Health Team Monitoring - a group
ESTABLISHED: 2015                                   your water intake and lights up to remind you      monitoring platform for performance
WEBSITE: hidratespark.com                           to drink through our free Hidrate App powered      hydration and behavior modification. Begin
EMAIL: please@hidrate.me                            by Bluetooth. Choose from three glow modes         working out in a well-hydrated state,
KEY CLIENTS: University of Arkansas                 for extra motivation every day. Throughout         ,aintain hydration throughout practice
RELEVANT SPORTS: Soccer                             each day a personalized hydration goal is          and training followed with a reminder to
TAGS: AI (Artificial Intelligence), Fitness Tech,   calculated based on your body and activity         replenish fluids lost post-practice.
Wearables / Smart Devices                           level. The sensor inside the bottle records how
                                                    many ounces or millimeters you drink and then
                                                    records it via the app on your smartphone.

20    © 2020 Sports Tech World Series
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