AVIATION INNOVATION ENABLEMENT - Maximizing Positive Impact
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
AVIATION
INNOVATION
ENABLEMENT PTE March 2019
Maximizing Positive Impact
1
WHAT IS THE GOAL?
A snapshot of
what we do in
San Diego…
2
WHAT IS THE GOAL?
Goal
Creating a world-class
Great Passenger Experience Innovation Lab for
Innovations which create a sustainable positive impact for the business
best passenger
Increased Revenues experience
A place where hassle ends and where joy of travelling already begins –
attracting more and more international airlines
Image as Innovator
A brand not only known for it’s power to innovate but to make things happen
Best Place to Work
Proud to work at an innovative and great airport with “no hate Mondays” feeling
Top Notch Partners
Having a strong network of innovative partners all around the world
3
WHAT WE DO – INNOVATION IN GENERAL – THE BIG PICTURE
An area of recent & particular interest is to support large-
scale clients to find their sweet spot in the ecosystem Community
Biz
Units Airports
Academia
IDENTIFY YOUR Authority Stake-
holders
SPOT IN THE
outside
TSA
Incubators
ECOSYSTEM Startups Airlines
1 Customers Strategy
Mature
Players
2 UNDERSTAND People
inside
INTERNAL Orga
Innovation
CAPABILITIES Culture
Execution
P&S
4
WHAT WE DO – San Diego Airport Innovation Lab
1
The timeline for running an innovation lab is sprinkled with a mix of tasks. Some resemble
a continuous flow, while others behave like repetitive and fast spinning wheels
The before stage has two steps:
1. Maximize number of candidates
Layered Overview
Airport Authority Detecon (Knowledge
Base)
Detecon (Global
Network)
Detecon Prepares
Evaluation
Airport Authority Final Pitch
2. Evaluate and select candidates
Accelerator Program Cycle in Lab The accelerator program has 3 stages:
1. Before the program makes sure the challenge is well-defines and communicated across social / business
1 2 3 channels, followed by the selection of finalists
Before During After 2. During the program the mentoring, coaching, and facilitation of the work of start-ups is happening
Airport Authority Detecon (Knowledge
Base)
Detecon (Global
Network)
Detecon Prepares
Evaluation
Airport Authority Final Pitch
3. After the program the decision is made to either start in pilots or to release the opportunity (depending on its
business nature and success during prototyping)
Create a series of same or new
challenges, refilling of candidates
during or before cycle
Program Cycles
Coms, channeling, community
building, partnering, and event
Branding hosting in order to make a name
Lean processes, guidelines,
Operations milestones and KPIs to enable
daily administrative tasks
5
WHAT WE DO – San Diego Airport Innovation Lab
1
The Innovation Lab process starts from identifying the airport challenges, to implementing
and scaling a viable solution
Challenge Incubation Growth
Identifying the pain points of your Within the program, innovators will undergo If the solution is successful, other
airport workshops, training and mentoring airports and industries will also be
incentivized to adopt these learnings
Market research Implementation
Searching for solutions, candidates and At the end of the demo day, the most
collecting the applications promising solution(s) will be selected
and implemented into the airport
6
WHAT WE DO – San Diego Airport Innovation Lab
To attract the best innovators for the San Diego Innovation Lab and to Airport Authority Detecon (Knowledge Detecon (Global
1
Base) Network)
operate a successful innovation lab, ten factors are crucial
SUCCESS FACTORS
1 2 3 4 5
MINDSET STRATEGY SETUP TEAM SPEED
6 7 8 9 10
INCENTIVES NETWORK IMPLEMENTATION MANAGEMENT ADAPTION &
SUPPORT PATIENCE
7
WHAT WE DO – San Diego Airport Innovation Lab
Several success stories have already hatched out of the lab. The bandwidth of innovative
1
services is intentionally broad. They range from parking, food, batteries, luggage, to music
Baggage Nanny
8
WHAT WE DO – San Diego Airport Innovation Lab
Several success stories have already hatched out of the lab. The bandwidth of innovative
1
services is intentionally broad. They range from parking, food, batteries, luggage, to music
Freedom Park
FLYKIT
Rocketrip
SleepBox
9
WHAT WE DO – San Diego Airport Innovation Lab
It always needs at least two to tango. Setting up a successful incubator / accelerator
1
requires various considerations. With all stakeholders aligned, inside-out and outside-in
Operate Incubators
Smooth, lean, and non-bureaucratic are
the expectations if a “corporate” incubator
wants to engage with startups.
Develop Ecosystem Attract Innovator
An essential part of every incubator is
the network behind it. If for mentoring, Innovators need to know they are in good
prototyping, or further pick up / support hands. Despite word of mouth, this element
by a VC, the right ecosystems is key. is strongly dependent on setup, operations,
Blend in. Get active. and ecosystem. If all parts run well, the
brand will establish in the course of time.
Set-up Incubator
Incubators must work. Inside out &
outside in. From the governance,
authority, roles & responsibilities
and processes. Most important is
the interface to the mothership.
10WHAT WE DO – INNOVATION IN GENERAL – THE CULTURE
Besides being able to do the dirty ground work (processes, blueprints, org charts…), our
2
favorite topic is to plant the seed for an evolved work culture inside of our large clients
Entrepreneurial Supply Framework
Creativity
Values Resources People
Learning
Individual
Energize
Behaviors Success Customer
Incentivize
Future
Enable Employees
Climate Processes Capture
Trust
Shape
Transparency Ideate
Collaboration
11WHAT WE DO – INNOVATION IN GENERAL – THE TRAINING
There is no greater impact on humans (customers or employees) than experiencing
2
innovation firsthand. Our training modules and workshops deliver this wow effect
1 Scoping and
Customization
2 Organization/
Scheduling
3 Moderation
and Steering
Moderating the
Identification Scheduling
events and
of needs of events
workshops
Providing external
Alignment on Scheduling
insights
objectives
Assessment,
Methodology Organization of
de-briefing
Tailoring workshops
and follow-up
• Six Thinking Hats • Rapid User Testing • Strategies & Solutions for Business Problems
• Paper Prototyping • Design Thinking • Brainstorming Techniques (silent, w/o constraints)
• Jobs to Be Done • Ideation under Constraints • Scaling Techniques, Objective Key Results (OKR)
• Identify Pain Points • Rapid Prototyping • Empathy Mapping, Challenge Reframing, Point of View
12WHAT WE DO – INNOVATION IN GENERAL – THE TRAINING
2
We are prepared
for whatever the
needs of our
clients are
We have a variety
of modules which
can be used to
spark enthusiasm
and sharpen the
skills of team
mates
13Exercise
WHAT WE DO – Lufthansa Training for Ground & Sales
The crowd is first trained in the basics of customer
2
centricity, followed by an interactive exercise Create a persona
for your company
now!
1. Point of View - Persona (Who)
Passenger
2. Scenario to be examined (what)
3. Chunks of the journey (timeline)
4. Actions of user
Rollercoaster
10 5. Thoughts of user
9
6. EMOTIONAL experience of user
7. Opportunities going forward
8. Internal ownership
Company
9. Touchpoints
10. Devices
Screenshot via Norman Nielson Group
14Detecon Innovation Institute (DII) – Customer Journey Mapping
2
increase ticket
sales by
promising
perks
live up to
the promise
“Create products and create an
awesome
experience
& services our
passengers never
knew they would
LH Sales LH Ground
need & love”
The experience starts here… …and continues at the airport
15Detecon Innovation Institute (DII) – Customer Journey Mapping
For some innovative trendy topics the crowd will
An essential part of a CJM is to
properly reflect emotions of
personas at every journey stage.
2
The “net” feeling is critical.
come up with solutions which delight the customer
Bleisure The Box Parking
16Innovation Enablement
17WHO WE ARE
That’s us!
We merge business & technology perspectives into a consistent digital change journey for our clients.
Industry | Services | Telco
We have a funky
name. Not pretty. But
functional. It stands
for Deutsche Telekom
Consulting immmr
We are a sister Products Incubation Digital & Innovation Digital Twin
company of T-Mobile
and belong to
Deutsche Telekom
Group
We are specialized in
Innovation
Enablement
And…we are all over
the place
18WHO WE SERVE
We help clients
anywhere; domestic or
international
The principles &
frameworks of
successful innovation
are industry agnostic
Our clients can be
small or large
Our clients can be
telco or any other
industry
In fact, clients
appreciate our fresh
outside-in view. If at all,
they get hit by OTTs
19WHY SF and NYC
We are located at the two most prominent Innovation Hubs in the US. The Silicon
Valley (California) and The Silicon Alley (New York). Below map explains why….
Startups
Germany 1.9 Beijing 19k in place
18.5
Europe
USA 16 50%
China
59.3 31 Of founders and
70% of engineers
are immigrants
New York
Silicon 7.8 New startups
Valley
1,500 every year
25.1
48%
Invested Venture
Capital 2018 (B,$) Of startups have prior
startup experience
20WHAT WE DO – INNOVATION IN GENERAL – THE PROCESS
Detecon will guide you through the end-to-end innovation process in order to successfully
implement the best solution for your airport
Strategy People Execution
1 We will identify and define 3 We will determine the 5 We will accompany you
your unique airport relevant stakeholders for through the execution
strategy your airport process
Organization Ideation
We will understand the operational We will evaluate and define the
processes in place at the airport best solution
2 4
21WHAT WE DO – INNOVATION IN GENERAL – THE FIVE PILLARS
Our Innovation expertise spans over 20 years of being in the Bay Area and New York City. In
the course of the years, we built a waterproof five-pillars approach for innovation
Strategy Organizational People Ideation Execution
Chief Digital Officer Promoter Models Innovation Catalysts Lean R&D Approaches Agile (Scrum / Kanban)
Agile Organization Goals & Objectives Inno Mgmt. Platforms (IMP) Customer Centricity Design Sprints
Innovation Taskforce KPIs & Performance HR for Innovation Emerging P&S Ecosystems Design Thinking
Corporate Incubator Organization Design Internal Idea Sourcing Idea Evaluation User Experience Design
Corporate Foresight Demarcation Lines Minimum Viable Product Developer Partnerships
Novel Collaboration Tools
Corporate Venturing Operational Processes Methods & Tools
Training & Coaching Designer Partnerships
Lean Governance Business Experiments
Road-Mapping Incentive Systems Product Owner
Roles & Responsibilities Prototyping
Financials & Risk Partnering Interims Management
Innovation Scouting / Radars Pilots / Trials
Business Casing Implementation Frameworks SV Innovation Operations
Hackathons & Workshops
Digital Fast & Lean Entrepreneurial Winning Customer-centric
Navigation Operations Culture Ideas Agility
22WHAT WE DO – INNOVATION IN GENERAL – THE RADAR
Another area we love to do is to go on a hunt for innovative ideas / startups and hook
them up with large corporations. Key is to stay involved and facilitate the partnership
Relevance
Low
• Scenemaker allows
Mid • Virgin users to link and • Sprint has a
Mobile’s mobile share specific parts VH1 show
TV trials were of video clips, with a mobile
High making You-Tube video-sharing
disappointing
(Med59) more manageable app (Med35) • Visa has announced
for mobile (Med30) a mobile payment
• Biometric security devices platform to rival
• ABC and
are being installed more Yahoo agreed to PayPal, Obopay, and
frequently. They are Mobile video will expand their
others (Cm10)
increasingly popular in find success from relationship in
Japan (Sec3) online video
short-form, online- Credit card
news (Med18)
style, on-demand companies will
• Increased
use of mobile Increasing content. dominate US mobile
payments awareness of payments.
could drive necessity of mobile • Helio has signed on
increased • Sling media • Cingular has SNL to provide access to • Billmycell lets users
security security. allows clip clips on their mobile
Obopay’s mobile • MyTango lets users pay cab drivers and
sharing, has a platform, with pay for take-out food purcahse e-tickets
payment service
• LG is offering • IP networks are deal with CBS downloadable (Cm8) with their cell via cell phones
encrypted phone vulnerable to a for clips graphics (Med34) (Com12) (Cm12)
calls to politicians wide variety of (Med48)
• Modeo’s CEO quit • Mobo lets users
and executives in ever-changing in Dec. 06 claiming
South Korea (D75) attacks order food via web
operators are not WAP or SMS • PayPal Mobile lets
• SmartCell is users send cash via
launching a single- fully engaged in connected to a credit • A single inbox for voice,
mobile TV yet card (Cm1) text messages and SMS, and email is emerging –
world MMORPG • Mobile contact buy from merchants
(Med60) Microsoft Communication
accessible from PC or backup devices (Cm11)
smart device (G5) • Joost is starting a Server 2007, GotVoice, Pinger
have become (Msg2)
available (Sec1) P2P internet • mFormation,
• Zune will have broadcast network a provider of • Device manufacturers are including VoIP and
• Greystripe’s ad-based with a possible
games in 2008 game portal has 1.4 M mobile device email, such as the Nokia Gizmo project,
(D56) • Paris Hilton’s option on mobile TV management WiFi/UMA phones, and the Sony mylo (D1)
downloads (G3) Sidekick is use (Med 48) solutions, has
hacked, received
Seamless multi- generating • Rumored Google
investment Internet companies create phone (D24)
• Many games are on publicity (Sec4) from Visa
platform gaming. multiple consoles or (Cm6) products that directly
PCs already (G6) bypass carrier-offered • Internet players are
• Sony Mylo and • World of Warcraft • Online messaging services. entering voicemail
Nintendo DS have has 8 M users, • Google acquired
players are adding management - GotVoice
WiFi capabilities expansion sells 2.4 Adscape Media in- • iPod has games voice – Google Talk, • Skype Mobile brings VoIP into play, (Msg2) and GrandCentral
(D1) M copies in 24 game advertiser (A8) now (G4) Yahoo Chat (Srch1) as well as chat comptetitors for SMS (Msg13)
hours (G7) (Vo4)
3+ yrs today today 3+ yrs
Mobile Connectivity Mobile Service
Mobile Apps & Usage Software
New Biz Models Hardware
Launch
Ideation
Market-facing Innovations
Cloud
m-Health
Computing
Communication
2.0 Web & Entertainment
M2M Financial
Services
Internal Innovations
Business Model Operational
Innovations Innovations
Contact General &
Long List: All market Short List: Launching innovative
NDN
Emotion
Garments
Non-Voice
I²NC Emergency
Virtual
establishment mutual
Customer Secure Calls
Connection Smart Metering
NAPman LTE-A 3D Video
Internet Traffic Cloud
Measurement CommAlliance
Cell Zooming Future DNS Distributed
Caching
opportunities Selection to be products and services with
6LoWPAN
HetNets OVF
Body-To-
Body SNUPI
Cloud Gaming HbbTV
Networks ReMAp Automotive
lightRadio OS
Mobile P2P
with most approval
Dynamic Spectrum
Access Google’s
WebM Social Networks MoBio
on a SIM
simTD
Social Sentiment
WiBE Analysis
potentially interesting displayed and an agile and efficient
Nano Gryos BLADE
PSiAN.
Eye-Tracking
Nox and Onix. Interface Browser- BAE
Alternative Fingerprint
XML3D
Touch Techn.
Wireless MS Cloud-SSO
interesting for testing /
Conservation
Cores USB W3C for PIM
Project Standard
Context Hijack Analytic
Bartendr Aware Market Presence Databases
Computing
Stretchable
Market Ready Relevance
for client described in Radar methodology
Electronics
Memristor
High
Product Concept
Medium
Applied Research
Low
targets piloting
Basic Research
SOA Visualization
Open Innovation In-Memory Technology
BPO
CEBP
SOA Open Automated Analytics
Standardization Development Engines Solvency II
Platf orm-based Society Process APIs
Virtualization
Enterprise Risk Android OS Expansion
Innovation Management
Identity Technologies PAYD/M2M
Cloud
Mobile AR Computing Internet of Things Social Marketing/ NGCRM
LBS Social Networking Tools
Mobile Payments Smart Mobile Enterprise 2.0 Crowdsourcing
NFC Devices
Wireless/Haptic UI Gamif ication
Sensor Devices Cyber IT as a Standalone Business IT Absorption by Business
Solvency II Security Green IT
Biometrics CSR
Virtualization
BYOD Consumerization of
Individualization
IT
Android OS Expansion Customer Tailoring Takaf ul
Evolution Micro-Pricing
HTML5
of the Internet Multi-Channel Customer
IPv6
Digitalization Increasing Mobility
Mass Customization
Smart Migration Transparent Consultative Sales
Population Social, Public
Individualization Micro-Insurance
Crowdsourcing Dynamics Global Citizen Profiling
Social Shopping LBS
Crowdf unding NFC
Platf orm-based Society Digital Opt-Out
Global Collaboration Transparency
Mega-Cities Young Generation
Aging Society Privatized Social Insurance
23WHAT WE DO – INNOVATION IN GENERAL – THE NETWORKING
We believe we can be of great help. We did it before. Many times. We actually walk the talk.
Instead of academic googling, we are hands-on and an active member of the community
24Who we are
Innovation Team @ Booth 6200
Dr. Eric Dulkeith Phillipp Schett Carolina Schiefer Johannes Heinzelmann
Innovation Management Innovation Management Digital Strategy BT Strategy & Architecture
Senior Executive Director Senior Consultant Consultant
Detecon Innovation Institute Detecon Innovation Institute Detecon (Schweiz) AG Detecon (Schweiz) AG
1 Rockefeller Plaza 33 New Montgomery Street Löwenstrasse 1 Löwenstrasse 1
10020 New York 94105 San Francisco 8001 Zürich Switzerland 8001 Zürich Switzerland
M +1 650 430 1083 M +1 415 316 3389 M +41 79 692 82 99 M +41 78 736 14 31
eric.dulkeith@detecon.com phillipp.schett@detecon.com carolina.schiefer@detecon.com johannes.heinzelmann@detecon.com
25You can also read
