ConnectedCar A study of motorists' views on cars and technology - Summer 2017
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
ConnectedCar The A study of motorists’ views on cars and technology Summer 2017
Drivers and In-car technology Driver Driverless Telematics
Summer 2 017 The Connected Car || A study of motorists’ views on cars and technology || dash cams and driving apps priorities vehicles
A study of motorists’ views Contents and
on cars and technology key findings
Drivers and dash cams
F our out of 10 U K driver s s ay they plan to b e
“The world of motoring is changing. using a dash cam within the nex t 12 months,
with a third of these motoris t s s aying they are
Self-driving vehicles are on their worried about ‘crash -for- cash’ t y p e incident s :
Pag e 3
way, cars are becoming more
‘connected’ and will soon become In-car technology and
large smart computers on wheels .” driving apps
Younger driver s are leading the way with 8 0 % of
17-24 -year- olds using in - car gadget s, compared
to t wo thirds of over-55s. Driver s aged 17-24 are
more than t wice as likely to use driving apps than
the U K average acros s all ages : Pag e 4
As a large motor insurer in the UK, these
innovations are fundamental. We are taking steps
to support this evolution of mobility, while making Driver priorities
sure we understand our customers’ views on cars O ne in eight driver s (12%) s ay that their nex t car
and technology. purchase will b e either a hy brid or fully ele c tric
model. But motoris t s have a numb er of concerns
Whilst a fully driverless car in the average car about these t y p es of vehicle : Pag e 5
showroom may still be a few years away, we
are seeing increased vehicle connectivity today,
providing enhanced driver services and safety
features - everything from automatic braking, Driverless vehicles
to USB points, to smart phone apps to track and O ne in five driver s s ay they would consider
using a driverles s car, but some motoris t s have
The world of motoring is changing. control cars. concerns about te chnolog y : Pag e 6
Self-driving vehicles are on their way, cars This report compiles the views of 2,134 UK
are becoming more ‘connected’ and will soon motorists on vehicle-related technologies,
become large smart computers on wheels. including dash cams, driving apps, in-car-tech,
The Queen’s speech following the 2017 General telematics and driverless cars. It examines their Telematics
Election confirmed the Government will introduce thoughts, concerns and plans for the future. T hre e quar ter s of motoris t s b elieve that
an Automated and Electric Vehicles Bill to ensure telematic s devices can make our roads s afer,
Auto technology is evolving at an unprecedented but half of driver s would b e reluc t ant to use
the UK is at the forefront of the modern transport rate to match consumers’ need for connectivity one. O lder driver s would b e more willing than
revolution, and the Government has just unveiled that they are experiencing in other areas of their younger motoris t s to use telematic s, if they
plans to ban the sale of new petrol and diesel cars lives. It appears not all motorists of today are could se e a reduc tion on their motor insurance
in the UK from 2040. premiums : Pag e 6
ready to hand over every aspect of motoring to
Other European countries have made bold moves technology, but this seems inevitable over time.
too. France plans to ban petrol and diesel cars by Beyond question, the experiences of tomorrow’s
2040, while in Sweden, Volvo has announced that drivers will be very different to those of today. Conclusion
that every new car in its range will have an electric W hat do es this tell us? Pag e 7
power train available from 2019.
Paul Heybourne, Methodology
Head of Digital Innovation I nformation sources : Pag e 8
Operations, Aviva
P-2
Drivers and In-car technology Driver Driverless Telematics
Summer 2 017 The Connected Car || A study of motorists’ views on cars and technology || dash cams and driving apps priorities vehicles
Reasons for wanting to use dash cams
Drivers and dash cams
This Aviva study of more than 2,100
UK motorists found that dash cams
Specifically, a third of motorists say they would
use a dash cam because they are worried about
76% 42% 33%
are one of the most desirable devices fraudulent motor claims such as ‘crash for cash’.
for use in vehicles, with 17% of drivers This concern is not without foundation. Aviva
is currently investigating more than 16,000
saying that they currently use one and suspicious bodily injury claims and declined one want proof of any feel ‘safer’ using one are worried about ‘crash
a further 30% of motorists saying that in 10 whiplash claims for proven or suspected incidents on the road for cash’ / fraudulent
they plan to use a dash cam in the fraud in 2016. motor claims
future.
However, while there is no doubt that dash
Of the people planning to purchase one, the cams are proving popular, not every motorist is
vast majority (84%) plan to do so within the
next year. Based on these figures, this could
mean that 4 in 10 drivers - equivalent to more
convinced by them. Of the motorists questioned,
53% said they didn’t use a dash cam and didn’t
plan to do so.
21% 15%
than 19 million motorists - could be using dash
cams on Britain’s roads in the next 12 months.
Safety is a key consideration for many people think dash cams might have had a claim
who use or plan to use dash cams, with four out reduce motor insurance disputed in the past
of 10 (42%) drivers in this bracket saying they premiums
feel safer using one. The most common motive
for using a dash cam is a desire for proof of any
incidents on the roads - a reason given by 76%
of motorists who own or intend to own a dash Reasons for not using dash cams
cam.
32% 18%
feel there is no point as they don’t are confident in their
stop accidents happening driving skills
14% 11%
say they are an expense wouldn’t know how
they can’t afford to use one
* DVSA data https://data.gov.uk/dataset/driving-licence-data
P-3
Drivers and In-car technology Driver Driverless Telematics
Summer 2 017 The Connected Car || A study of motorists’ views on cars and technology || dash cams and driving apps priorities vehicles
“Vehicle safety technology has come on leaps and bounds,
and has played a part in the casualty reductions we have seen
In-car technology and in recent decades. Understanding and prioritising safety
driving apps technology when purchasing a vehicle is really important,
helping to create safer roads for all.”
Richard Coteau, Brake road safety charity
The usage of apps to improve people’s
motoring skills is still relatively low, The most popular in-car tech devices
are as follows: However, there is also a suggestion that more
with just 5% of drivers saying they
have used an app to monitor their Sat-nav system: and more people could be relying on their phones
to double-up as motoring-related gadgets in
driving skills and 11% saying they used by 53% of drivers questioned
the future rather than using a specific device.
have used an app to improve their Although overall only 6% of drivers say they
knowledge of driving theory. Rear parking sensors: use their mobile phones instead of bespoke
used by 36% of drivers questioned appliances, this grows to 16% amongst drivers
However, usage of apps is noticeably higher
amongst younger drivers, with 13% aged 17-24 aged 17-34.
Hands-free phone kit:
having used one to monitor their driving skills and used by 32% of drivers questioned
more than a quarter (27%) of drivers in this age
group having used a driving theory app. Front parking sensors:
Younger drivers, who traditionally pay more for
their motor insurance than more experienced
used by 18% of drivers questioned
In-car tech wish list
motorists, may be more interested in using Dash cam: The most popular devices that drivers would most like 3
apps - such as the Aviva Drive app - which used by 17% of drivers questioned in their vehicles:
could potentially reduce the cost of their motor
insurance. Self-parking
aids
The research also suggests that many drivers Younger drivers are more likely to have at least one
treat apps and in-car technology with some tech device for their vehicle, with the proportion
caution – although this reticence is often without of drivers who use no vehicle-related gadgets
7 In-car
wi-fi
foundation. Nearly a third of motorists (29%) growing with age. For example, 80% of drivers 4 connection 6
believe safer driving apps can be ‘distracting’ and a aged 17-24 use car-related tech tools, compared to
similar number (30%) say they don’t see the point 67% of drivers aged 55 and over. Front parking
of them. However, these figures largely relate to Hands-free sensors
However, the opposite is true when looking at for mobile
people who haven’t actually used the devices and
specific devices. For example, 56% of drivers
phones 1
therefore could be making certain assumptions.
Proportionate figures are far lower amongst aged over 55 years say they use a sat-nav system,
people who have actually used safer driving apps: compared to 45% of drivers aged 17-24. The
same is true of rear parking sensors, with 37% of Rear parking
only 9% of users say they have found an app sensors
distracting, while only 3% say they don’t see the motorists aged 55+ using them, against 22% of
point. drivers in the younger age group.
It is also significant that 39% of drivers who have However, this may be due to the fact that older
Sat-nav
used a safer driving app felt they were better drivers have more disposable income and may
5 system 2
drivers as a result. Only 4% felt it didn’t improve be able to purchase these devices - or vehicles
their motoring skills. which include them - more readily than younger
motorists. The fact that a larger proportion of Dash cam
Adoption of car-related tech devices older drivers say they use no devices also suggests ABS
Whatever people’s views on technology and that some use more than one tool to aid their
driving, there is clear evidence that motorists are driving. 10 8
Automatic
making use of devices to improve life behind the Of those who don’t use in-car tech devices, the braking
wheel. Almost three quarters (74%) of drivers say Rear-view
majority (65%) feel confident in their driving camera
they use some form of tech device in their vehicle,
the most popular being the sat-nav system, used
abilities without additional devices and 33% are 9
put off by the cost.
by more than half of drivers questioned (53%). Heated
seats
P-4
Drivers and In-car technology Driver Driverless Telematics
Summer 2 017 The Connected Car || A study of motorists’ views on cars and technology || dash cams and driving apps priorities vehicles
Driver priorities:
choosing a vehicle
In spite of innovations in recent years, both The growth of electric and hybrid models also
in terms of technology and aesthetic design, tallies with figures from the Society of Motor
most drivers take a very practical approach Manufacturers and Traders (SMMT) released in
when it comes to choosing a new vehicle. July 2017*.
When asked to pick three things which most Latest figures indicate this is an area of growth,
influence their decision, fuel economy and with an increase of 39% year-on-year between
price are far and away the biggest ‘deal June 2016 and June 2017 for new petrol-electric
breakers’ affecting the choices of 51% and hybrid vehicles registered in the UK, and a
49% of drivers respectively. year-on-year increase of 46% for pure electric
Safety features come next on the list, although plug-in vehicle registrations over the same period.
significantly lower and surprisingly only picked by However, SMMT figures for 2016 also show that
29% of respondents. This is closely followed by diesel and petrol cars were by far the most popular
low mileage (25%), performance (22%) and cost fuel types for consumers, with alternatively
of motor insurance (22%). fuelled vehicles accounting for 3.3% of all new
Gadgets and in-car tech were only chosen by 5% cars registered in the UK. This suggests that the
of respondents as one of their top three concerns. Aviva study could be more aspirational than a true
However, there is evidence that technological reflection of the immediate future.
advances in car manufacture seem to be In line with this, the Aviva research also shows that
influencing people’s purchasing ambitions. One people have a number of concerns about the price
in 10 people (10%) say they plan to buy a hybrid and the range capabilities of current electric and
fuelled vehicle when choosing their next purchase, hybrid vehicles:
while 2% intend to buy a fully electric vehicle.
Reasons for not considering an electric /
However, the majority of drivers still expect to hybrid vehicle for next purchase:
be using fossil fuels, at least in the short-term:
68% plan to buy a petrol-fuelled vehicle for High purchase price 55%
their next purchase, while 20% expect to buy a Limited range 44%
diesel-powered model.
Length of time to charge 39%
Fear of being stranded 33%
Performance compared to
petrol / diesel vehicles 19%
“One in eight drivers (12%) say that
their next car purchase will be either a
hybrid or fully electric model. But
motorists have a number of concerns
* https://www.smmt.co.uk/vehicle-data/
about these types of vehicles ”
P-5
Drivers and In-car technology Driver Driverless Telematics
Summer 2 017 The Connected Car || A study of motorists’ views on cars and technology || dash cams and driving apps priorities vehicles
Driverless vehicles Telematics
Telematics devices are used in vehicles to monitor
people’s driving behaviours. This can be used as
Dr. Egil Juliussen, an expert on a way of potentially bringing down the cost of
vehicle-related technologies for IHS Reasons for not wanting to use a
motor insurance. Analysis by General Accident
Automotive, is quoted as saying that driverless vehicle: Insurance estimates that use of telematics in the
global sales of autonomous vehicles will UK increased by 40% between 2015 and 2016,
I would rather be in control 42%
reach nearly 600,000 units in 2025. He also with even greater potential for growth in the
forecasts a a 43% compound annual growth I wouldn’t trust the technology 41% future.
rate between 2025 and 2035.
I don’t understand enough about them 9% This Aviva study found that an overwhelming majority
Aviva’s research shows that one in five motorists of drivers (74%) believe that telematics products could
would be happy to use a driverless car. However I’d be concerned about being on the make our roads safer.
there is currently some nervousness from roads with non-driverless cars 7%
consumers about embracing the driverless car However, in spite of this, many drivers show some
movement. reticence about using telematics products themselves,
with 49% of motorists saying they hadn’t used such a
Would-be-adopters are skewed towards younger Reasons for wanting to use a driverless
device and wouldn’t consider doing so.
drivers. Amongst drivers aged 45-54 and 55+, vehicle:
the proportion of people who would be willing However, it is possible this reluctance may be due to
to embrace driverless cars falls to 17% and 15% I think that the roads will be safer: 49% a lack of understanding. When asked whether they
respectively. knew what was meant by a telematics product, 25% of
I will be able to do other things while
drivers admitted they didn’t know what one was.
Currently 49% of motorists say they wouldn’t travelling 26%
use a driverless car, while a further 31% say they And while there is evidence of scepticism around
aren’t sure. It’s an exciting development in technology 18% telematics, there is also a strong indication of support
to counter-balance this view. Almost four in 10 drivers
When asked about how they feel about the I don’t like driving 7%
(38%) say they would consider using a telematics
concept of driverless cars, the pervading mood device in order to try to reduce their motor insurance
amongst drivers is one of uncertainty, with almost premiums, while 7% said they had used such a product
a third believing that driverless cars will actually and would do so again.
make our roads more dangerous.
Perhaps surprisingly, while younger drivers were most
Four in 10 drivers (43%) worry about the idea of likely to have used a telematics device in the past, it is
technology being in control rather than the driver, older drivers who are more enthusiastic about using
while more than a third (36%) fear that driverless one in the future. Nearly half (46%) of drivers aged 55
cars could cause motorists to become lazy and and over said they would consider using telematics,
inattentive. compared to 39% of drivers aged 17-24. This perhaps
However, there is also a faction of supporters for suggests that older drivers are more confident in their
the concept and 16% say they think our roads will driving abilities than younger motorists who are likely
become safer with driverless cars on the roads – to be less experienced behind the wheel.
although only one in 12 (8%) actually think there
will be fewer collisions as a result.
“Currently 94% of road deaths and injuries involve human In the UK, the first set
Experts predict that motorists The Chinese company
error and risk-taking. We believe that driverless technology of public road trials with
driverless cars are due to of driverless vehicles will NextEV has developed a
still have to take a driving 100% electric race car
could be critical in reducing the terrible and lasting impact take place in Milton Keynes
test - but they could be very which it claims can travel at
and Coventry by the end
that this has on our families and communities” of 2017. different to the current test up to 185 mph.
Richard Coteau, Brake road safety charity
P-6
Drivers and In-car technology Driver Driverless Telematics
Summer 2 017 The Connected Car || A study of motorists’ views on cars and technology || dash cams and driving apps priorities vehicles
Conclusion
Paul Heybourne,
Head of Digital Innovation Operations,
Aviva
There can be no doubt that innovation is Even hybrid and electric-powered cars are cause
having a huge impact on all aspects of our of some debate. While there appears to be a
lives, and driving is no exception. growing interest in these types of vehicles - one in
eight people say they plan to buy such a model for
Technology is helping to make journeys safer,
their next purchase - there are also some concerns
more comfortable and more enjoyable. In some
when it comes to price and performance.
cases, devices such as telematics are helping
to make motoring cheaper, the prevalence But this is par for the course for technology. New
of GPS and navigation in our cars and on our inventions often breed nervousness as well as
smartphones has made map-reading a thing of the excitement, but this uneasiness often wanes as
past for many car users and dash cams are helping people get used to new ideas and experience
drivers feel safer. So it comes as no surprise that them for themselves.
the vast majority of drivers - some 74% - use We can expect some virtual bumps in the road as
in-car gadgets or apps as part of their driving new technology evolves, but there can be little
experience. doubt that innovations are being done with safety
But there is nervousness about some of the and comfort in mind, and we can expect a very
most progressive inventions. Whilst one in five different motoring landscape in the future.
motorists would be happy to use a driverless
car, some drivers today are unsure about
“There can be no doubt that innovation
autonomous vehicles for the moment, with
almost half of drivers saying they wouldn’t
want to use one, and a further third of
motorists saying they weren’t sure.
is having a huge impact on all aspects of
our lives, and driving is no exception.”
P-7
Drivers and In-car technology Driver Driverless Telematics
Summer 2 017 The Connected Car || A study of motorists’ views on cars and technology || dash cams and driving apps priorities vehicles
Methodology
Unless stated otherwise, all statistics relate to a
survey of 2,134 UK drivers who drive at least once
a week. The poll was conducted by Censuswide
research in April 2017.
Other information sources include:
• The Department for Transport
• Driver and Vehicle Standards Agency (DVSA)
• The Society of Motor Manufacturers and
Traders (SMMT)
For further information, contact
Sarah Poulter, Senior Media Relations Manager,
Aviva UK: sarah.poulter@aviva.com
P-8
Retirement Investments Insurance Health
You can also read
