YUKIKO MIYAKI General Manager & Executive Researcher Life Design Research Dept - SIP-adus
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2021. March
Strategic Innovation Promotion Program(SIP)
Automated Driving (expansion of system and service)
Study on Assessment and Strategy of Promotion
for Social and User Acceptance
(FY2019-FY2022) FY2020 Annual Report (the second periodic report)
YUKIKO MIYAKI
General Manager & Executive Researcher
Life Design Research Dept.
All Rights Reserved, Copyright © 2021, DLRI, Inc. 1
Positioning of the survey
[Collection of quantitative data] [Collection of qualitative data]
Individual research by Dai-Ichi Life Research
survey
2017
Institute Inc.
* Information was collected as part of young people survey
(12,446 samples collected nationwide)
Individual research by Dai-Ichi Life
survey
Cooperation with SIP
2018
Research Institute Inc. (Joint collection of quantitative data,
3,000 samples collected nationwide
dispatching information of SIP cafe, etc.)
METI & MLIT commissioned project
survey
2019
The 1st Questionnaire Survey on Automobiles and automated Eiheiji Town: World Cafe
Driving
12,400 samples collected nationwide
METI & MLIT commissioned project - Himakajima, Aichi Prefecture: World Cafe
survey
2020
The 2nd Questionnaire Survey on Automobiles and automated - Hitachi City, Ibaraki Prefecture: World Cafe
Driving - Chatan Town, Okinawa Prefecture: Test-ride & group
12,400 samples collected nationwide discussion
- Australia: Test-ride & interview
METI, MLIT and SIP commissioned
survey
・ Collecting follow-up information
2021
project on past World Cafe locations
The 3rd Questionnaire Survey on Automobiles and automated
Driving
All Rights Reserved, Copyright © 2021, DLRI, Inc. 2
Outline of the Third Questionnaire Survey
on Automobiles and Automated Driving
Additional survey for the same sample
margining by the sample number
(a certain number were missed)
Number of
sample Number of
24,583 sample
12,392
attribute
【Content】 METI&MLIT survey items SIP survey items
【Budget】 METI&MLIT SIP
（Time series survey＋support car・MaaS （KPI/KGI items
＋Impact of Covid-19 on mobility) ＋Impact of Covid-19 on mobility）
■Target：People aged 18-79 in Japan, 24,583（METI&MLIT)・12,392名（SIP）
＊ the result of age 18-69 is used for main analysis
■Period：January 2021 (METI&MLIT: 1/16-18 ・ SIP: 1/16-24）
■Method：Online survey（by Cross Marketing）
All Rights Reserved, Copyright © 2021, DLRI, Inc. 3The Contents of Surveys (Item Lists)
【METI and MLIT Survey】 【Cabinet Office SIP Survey】
◆FACE ◆Q1 Awareness of Place of Residence
◆Q1 Automated Driving Comprehensive ◆Q2 Itemized Acceptance of Automated
Acceptance Score by Type Driving (for Scale)
◆Q2 Understanding of automated Driving ◆Q3 Awareness of Understanding and
◆Q3 License / Car Usage Status / Usage Type Cooperation Toward the Spread of
◆Q4 Number of Cars Owned Automated Driving
◆Q5 Accident / Near Miss Accident ◆Q4 Specific Requirements for the Realization
Experience of Automated Driving services
◆Q6 Changes in Transportation Usage Due to ◆Q5 What to Do as a User for Popularization
Covid-19 ◆Q6 Movement Restrictions and Lifestyle
◆Q7 Regular Places and Means of Changes Due to Covid-19
Transportation ◆Q7 Satisfaction with Mobility in Daily Life
◆Q8 Change in Frequency of Going Out Due to ◆Q8 Avoidance Behavior of Covid-19 Infection
Covid-19 Spread
◆Q9 Return of License Due to Aging ◆Q9 Avoiding the Spread of Covid-19
◆Q10 Actual Conditions of Use of Support Cars Infection and the Possibility of Cars
and Support Car Subsidies ◆Q10 Request for Work Style Change
◆Q11 Mobility Environment (Workers)
◆Q12 Awareness of MaaS ◆Q11 Values and Behavior
◆Q13 Awareness and Actual Conditions
Regarding Automated Driving
◆Q14 Usage and Understanding of Driving
Assistance Technology Survey form creation cooperation:
◆Q15 Expectations for Automated Driving ・Cabinet Office (SIP-adus)
・National Police Agency
・Consumer Affairs Agency
・Ministry of Economy, Trade and Industry
・Ministry of Land, Infrastructure, Transport and Tourism
All Rights Reserved, Copyright © 2021, DLRI, Inc. 4All Rights Reserved, Copyright © 2021, DLRI, Inc. 5
Distribution of Acceptance Scores by
Factors (Overall and Gender)
◆ Higher acceptance score of life changes and learning in women than in men.
◆ Higher acceptance score of Uniqueness and Technical Limits in men than in women.
Accepting various Accepting various
changes in life due learning loads for
to the spread of the spread of
（point） 17 automated driving. Accepting the
automated driving.
unique properties
15.85 of automated
16 15.64
15.43 Accepting various driving and limits
15.24 and risks of
15.11 14.98 cost burdens in the
15 spread of technology.
automated driving.
14 13.66
13.47 13.28
13.11 13.11
13.11
13
12
11
10
Lifestyle Uniqueness /
生活変化 学習
Learning コスト
Cost 固有性・技術限界
Change Technical Limits
全体 ■Male
■Overall 男性 ■Female
女性
All Rights Reserved, Copyright © 2021, DLRI, Inc. 6Distribution of Acceptance Scores
by Factors (Age)
◆ Teenagers (18-19 years old) tend to be generally receptive.
◆ Young people are expected be a key from the perspective of accepting
uniqueness and technical limitations that are particularly difficult to cultivate.
17
（Point）
16
15
14
13
12
11
10
Lifestyle Uniqueness /
Learning Cost
生活変化
Change 学習 コスト 固有性・技術限界
Technical Limits
10代 20代 30代 40代 50代 60代
*From the SIP survey section of the Cabinet Office
Acceptance score by factor： A composite score created from multiple questions that make up each factor.
All Rights Reserved, Copyright © 2021, DLRI, Inc. 7Distribution of Acceptance Scores
by Factors（City Scale）
◆ Larger cities have more receptive factors.
◆ There is a possibility that age is more effective than the size of the city in terms
of acceptance of uniqueness and technological limits.
（Point）
17
16
15
14
13
12
11
10
Lifestyle Uniqueness /
生活変化 学習
Learning コスト
Cost 固有性・技術限界
change technical limits
東京都区部、政令指定都市 人口30万人以上の都市
■Tokyo wards, government-designated 人口10～30万人未満の都市 人口10万人未満の市
cities ■Cities with a population of 300,000 or more 町、村
■Cities with a population of 100,000 or more and less than 300,000
■Cities with a population of less than 100,000 ■Towns and villages
All Rights Reserved, Copyright © 2021, DLRI, Inc. 8Distribution of Acceptance Scores
by Factors（Mobility Issue Score)
◆ For those who have low Mobility Issue Score, there are many factors with the highest
acceptance score.
◆ Differentiated into a layer that accepts as a social flow (small issue) and a layer that
accepts from necessity (large issue).
（Point） 17
15.90
16 15.56 15.45 15.60
14.92 14.90
15
14 13.63
13.51 13.23
13.26 12.94 13.15
13
12
11
10
Lifestyle Uniqueness /
生活変化 学習
Learning コスト
Cost 固有性・技術限界
technical limits
change
■Low ■Middle ■High
課題小 課題中 課題大
モビリティ課題得Point：「日常生活を送る上で自家用車が不可欠である」「バスや鉄道などの公共の交通機関が少ない」
Mobility score: The mobility score is obtained by reversing and combining the results for the six questions “You cannot live your daily life without a
「バス停や駅までの道のりが遠い」「普段、自家用車で家族の送迎をする・してもらうことが多い」
private car,” “You do not have a lot of means of transportation, such as buses and trains,” “You live far from bus stops or stations,” “You often drop and
pick up your family 「最寄の交通機関までの道がよくない（道が狭い、整備されていない、暗いなど）」
members or have your family members drop and pick you up by private car,” “You do not have a good access to the nearest
transportation service「山道や雪道など、道路や交通機関の利用に制約が生じることが多い」の6項目について回答結果を反転し合算
(e.g. narrow road, unpaved road, dark road),” and “There are restrictions on the use of means of transportation i.e. mountain
（cronbach α係数＝0.859） roads and snowy roads” (Cronbach’s Coefficient Alpha = 0.860).
All Rights Reserved, Copyright © 2021, DLRI, Inc. 9Life Change Acceptance Score
（City Scale × Mobility Issue Score）
◆ Looking at the size of mobility issues by city size, it is highly acceptable to people with
small mobility issues, especially in cities with a population of 100,000 or more.
◆ People who live in towns and villages and have small mobility issues are less receptive.
（Point） 17
15.75 15.60
16 15.46
14.98 15.04 14.9815.03 14.9614.81 14.92 14.80 14.88
15 14.5114.80
13.75
14
13
12
11
10
課 課 課 課 課 課 課 課 課 課 課 課 課 課 課
Middle
Middle
Middle
Middle
Middle
High
High
High
High
High
Low
Low
Low
Low
Low
題 題 題 題 題 題 題 題 題 題 題 題 題 題 題
小 中 大 小 中 大 小 中 大 小 中 大 小 中 大
Tokyo wards, Cities with a Cities with a
東京都区部、
government- 人口30万人
population of 人口10～30万人
population of 人口10万人
Cities with a
population of less
町、村
Towns and
100,000 or more and villages
政令指定都市
designated cities 以上の都市
300,000 or more 未満の都市
less than 300,000 未満の市
than 100,000
All Rights Reserved, Copyright © 2021, DLRI, Inc. 10Learning Acceptance Score
（City Scale × Mobility Issue Score）
◆ Looking at the size of mobility issues by city size, it is highly acceptable to people with
small mobility issues, especially in cities with a population of 100,000 or more.
◆ People who live in towns and villages and have small mobility issues are less receptive.
17
（Point） 16.13
15.93
15.63 15.72 15.63 15.65
16 15.52 15.54 15.45 15.4515.56
15.33 15.38 15.21
15
14.00
14
13
12
11
10
課 課 課 課 課 課 課 課 課 課 課 課 課 課 課
Middle
Middle
Middle
Middle
Middle
High
High
High
High
High
Low
Low
Low
Low
Low
題 題 題 題 題 題 題 題 題 題 題 題 題 題 題
小 中 大 小 中 大 小 中 大 小 中 大 小 中 大
Cities with a
東京都区部、
Tokyo wards, 人口30万人
Cities with a 人口10～30万人
population of 人口10万人
Cities with a 町、村
Towns and
政令指定都市
government-
designated cities
以上の都市
population of
300,000 or more
未満の都市
100,000 or more
and less than
未満の市
population of less villages
than 100,000
300,000
All Rights Reserved, Copyright © 2021, DLRI, Inc. 11Cost Acceptance Score
（City Scale × Mobility Issue Score）
◆ Greater mobility challenges are more cost-acceptable in many areas.
◆ People who live in towns and villages and have small mobility issues are less receptive
(as usual).
（Point）17
16
15
14 13.40 13.66
13.39 13.32
13.01 13.02 13.11 13.0612.99 13.01 12.94
12.90 12.77
13
12.23
11.99
12
11
10
課 課 課 課 課 課 課 課 課 課 課 課 課 課 課
Middle
Middle
Middle
Middle
Middle
High
High
High
High
High
Low
Low
Low
Low
Low
題 題 題 題 題 題 題 題 題 題 題 題 題 題 題
小 中 大 小 中 大 小 中 大 小 中 大 小 中 大
Cities with a
東京都区部、
Tokyo wards, 人口30万人
Cities with a 人口10～30万人
population of 人口10万人
Cities with a 町、村
Towns and
government- population of 100,000 or more and population of less
政令指定都市
designated cities 以上の都市
300,000 or more 未満の都市
less than 300,000 未満の市
than 100,000
villages
All Rights Reserved, Copyright © 2021, DLRI, Inc. 12Acceptance Score of Uniqueness and
Technological Limits
（City Scale × Mobility Issue Score）
◆ Large mobility issues are highly receptive to uniqueness and technological limits
in many areas.
◆ People who live in towns and villages and have small mobility issues are less
receptive (as usual).
（Point） 17
16
15
14.02
13.78 13.69
14 13.62 13.43 13.41 13.3713.60 13.56
13.28 13.24 13.26 13.20
12.74
13
12.12
12
11
10
Middle
Middle
Middle
Middle
Middle
課 課 課 課 課 課 課 課 課 課 課 課 課 課 課
High
High
High
High
High
Low
Low
Low
Low
Low
題 題 題 題 題 題 題 題 題 題 題 題 題 題 題
小 中 大 小 中 大 小 中 大 小 中 大 小 中 大
東京都区部、 人口30万人 人口10～30万人 人口10万人 町、村
Cities with a Cities with a
Tokyo wards, Cities with a
population of Towns and
government- population of population of less
政令指定都市 以上の都市 未満の都市 未満の市
100,000 or more and villages
designated cities 300,000 or more less than 300,000 than 100,000
All Rights Reserved, Copyright © 2021, DLRI, Inc. 13Changes in Acceptance Scores
by Factor (2020 ⇒ 2021）
◆ Acceptance score of "life changes," "learning," and
"uniqueness / technical limits" increased in one year.
◆ Acceptance for costs is flat (slightly reduced).
（Point） 16
15.64
15.16 15.11
15
14.80
14
13.47
13.28
13 13.13 13.11
12
11 生活変化
●Lifestyle Change 学習
●Learning コスト ●Uniqueness
●Cost 固有性・技術限界
/ technical limits
10
2020年
2020 2021年
2021
All Rights Reserved, Copyright © 2021, DLRI, Inc. 14Changes in Acceptance Scores by Factor
(Gender）
◆ Gender trends are almost the same as overall trends.
◆ The stricter acceptance of costs may be due to the economic situation
caused by Covid-19.
（Point） 17
16
15
14
13
12
11 生活変化
●Lifestyle Change 学習
●Learning ●Costコスト 固有性・技術限界
●Uniqueness / technical limits
10
男 男 女 女
Female (2020)
Female (2021)
Male (2020)
Male (2021)
性 性 性 性
(2020 )
(2021 )
(2020 )
(2021 )
年 年 年 年
All Rights Reserved, Copyright © 2021, DLRI, Inc. 15Changes in Acceptance Scores by Factor
(Age）
◆ "Life change" and "learning" are on the rise in all age groups.
◆ "Uniqueness / technical limits" decreased only in the 60s.
（Point） 17
16
15
14
13
12
11 生活変化
●Lifestyle Change 学習
●Learning ●Cost コスト
●Uniqueness固有性・技術限界
/ technical limits
10
10 (2020 )
10 (2021 )
20 (2020 )
20 (2021 )
30 (2020 )
30 (2021 )
40 (2020 )
40 (2021 )
50 (2020 )
50 (2021 )
60 (2020 )
60 (2021 )
20s (2021)
20s (2020)
30s (2020)
30s (2021)
40s (2020)
40s (2021)
60s (2020)
60s (2021)
10s (2020)
10s (2021)
50s (2020)
50s (2021)
代 代 代 代 代 代 代 代 代 代 代 代
年 年 年 年 年 年 年 年 年 年 年 年
All Rights Reserved, Copyright © 2021, DLRI, Inc. 16Changes in Acceptance Scores by Factor
(Mobility Issue Score）
◆ Increased acceptability in areas with small mobility challenges.
◆ All acceptance factors other than "learning” are down in areas where
mobility issues are large.
（Point） 17
16
15
14
13
12
生活変化 学習 ｺｽﾄ 固有性・
●Lifestyle Change ●Learning ●Cost ●Uniqueness / Technical Limits
11 技術限界
10
課 課 課 課 課 課
題 題 題 題 題 題
Middle (2020)
Middle (2021)
High (2020)
High (2021)
Low (2020)
Low (2021)
小 小 中 中 大 大
(2020
(2021
(2020
(2021
(2020
(2021 )
年 年 年 年 年 年
)
)
)
)
)
All Rights Reserved, Copyright © 2021, DLRI, Inc. 17All Rights Reserved, Copyright © 2021, DLRI, Inc. 18
Movement Restrictions and Lifestyle
Changes Due to Covid-19
◆ The tendency to refrain from moving due to Covid-19 is stronger in
larger urban areas.
0 20 40 60 80 100 （％）
全体
Overall 20.9 62.4 11.5 5.2
Tokyo wards, government-
東京都区部、政令指定都市 23.0 62.7 9.5 4.8
designated cities
Cities with a population of 300,000
人口30万人以上の都市
or more 22.2 61.2 11.7 4.9
Cities with a population of 100,000
人口10～30万人未満の都市 18.7 64.5 12.1 4.7
or more and less than 300,000
Cities with a人口10万人未満の市
population of less 19.0 61.8 13.3 6.0
than 100,000
Towns and villages 町、村 20.7 58.1 13.9 7.2
■Very restricted and ■Decently
非常に制限された・自粛した それなりに制限された
restricted and ■Not
あまり制限されなかった
restricted and ■Not
全く制限されなかった
restricted and
refrained refrained refrained so much refrained
・自粛した ・自粛しなかった ・自粛しなかった
All Rights Reserved, Copyright © 2021, DLRI, Inc. 19Changes in Transportation Usage
Due to Covid-19
◆ In particular, the use of public transportation such as "railroad", "bus" and
"taxi" is decreasing.
◆ "Private cars" and "bicycles" increased more than decreased.
（％）
これまで利用しており、
The usage opportunity has
新型コロナで利用が
n 増えた not
increased 変わらない 減った
changed decreased
Private car 15424 13.8 76.8 9.4
自家用車 （自分で運転する場合・運転しない場合を含む）
(including when you drive yourself and when you don't)
カーシェアリング、レンタカー
Car sharing, Car rental 4977 6.4 71.9 21.7
鉄道（地下鉄等を含む）
Trains (including subway and others) 14779 2.7 51.4 45.9
バス（コミュニティバスを含む）
Buses (including “Community Buses”) 11868 3.3 55.3 41.4
Reservation required buses and taxis
(予約制の）デマンドバス、デマンド型乗り合いタクシー 3427 4.7 70.2 25.1
(riding together)
タクシー
Taxis 9111 4.8 60.7 34.5
自転車（非電動型）
Bike (not electric) 9603 15.4 71.4 13.1
電動アシスト付き自転車
Bike with electric assist machine 4010 14.9 71.9 13.2
バイク、原動機付き自転車（原付）
Motorbike, scooter 3742 9.2 75.1 15.7
n = the number excluding "not originally used"
All Rights Reserved, Copyright © 2021, DLRI, Inc. 20Specific Movement Restrictions in
Everyday Life
◆ Specific movement restrictions due to movement restrictions by Covid-
19 had a great impact on the connection between people and QoL.
60
（％） 49.9
45.7
44.2
40 35.1 33.9
32.5 32.1
23.7
18.0
20 16.2
11.9 11.8
6.5 5.2 5.3
1.0
0
I can’t go out to eat out or go to a
外 旅 友 離 趣 イ ス 宅 職 店 実 出 仕 健 恋 そ ど
I have less work / I have no more
I wanted to buy it after seeing it,
Opportunities for home delivery
食 行 だ れ 味 ベ ト 配 場 に 際 会 事 康 人 の れ
や の ち て の ン レ や や 行 に い が が や 他 も
The stress has been building.
I can't do hobby activities or
Events have been cancelled.
飲 予 や 暮 活 ト ス ネ 学 く 見 の 減 損 パ あ
Travel schedules have been
が
I can't go to work or school.
I can't meet my friends and
み 定 仲 ら 動 （ が ッ 校 こ て 機 っ な ー て
canceled / I stopped going.
but I couldn't go shopping.
キ
I can't meet my family and
会 が 間 す や コ た ト に と か 会 た わ ト は
に キ に 社 ャ ま 行 が ら が ・ れ ナ ま
家 ン シ
relatives who live apart.
ン
I can't meet my lover or
and net shopping have
行 ャ 会 族 会 サ っ ョ く で 買 な 仕 た ー ら
セ
Does not apply to any
く ン え ・ 活 ー た ッ こ き い く 事 に な
セ な 動 ル と な た な が 会 い
こ 親 に ト ピ
No chance to meet
Became unhealthy
と ル く 族 が 、 ン が く い っ な え
に な で な で な の た く な
が に っ ス グ
social activities
で な っ 会 き ポ の き っ に な く
た
drinking party.
き っ た え な ー 利 な た 、 っ な
た く ・ く た っ
な な 行 ツ 用
く ・ く な 観 が な た
く
increased.
な 行 な っ 戦 増 っ
く た の た
っ っ を 、 え
partner.
friends.
た の た パ た
Others
や
を ー
work.
や め
た テ
め ィ
た な
ど
）
All Rights Reserved, Copyright © 2021, DLRI, Inc. 21Avoiding the Spread of Covid-19
Infection and the Possibility of Cars
◆ Value as a "private room" and "whereabouts" of a car re-recognized in the
Covid-19 situation.
◆ "Non-contact" with others ＝ Increased incentive for "ownership"?
（％） 80 72.4
60
40 34.9 33.1
28.9
20 15.3 13.2
5.3 3.6
0.2
0
used to reduce the chance
It can be used for working
感 気 ド （ 一 （ （ （ そ ど
It can be used as a study
You can move with a low
It can be used as a place
where you can be alone.
染 晴 ラ 移 人 移 移 移 の れ
人
of contact with people.
の ら イ 動 に 動 飲 動 動 勉 他 も
Does not apply to any
Drive-through can be
と
Use a car as a space
移 リ し ブ し な し 食 し 在 し 強 あ
の
You can drive for a
動 ス と ス て れ て の て 宅 て 部 て
が ク し 接 ル い る い い 勤 い は
場 屋
risk of infection.
to eat and drink.
で が き て 触 ー な 空 な な 務 な ま
を と と
き 低 る の を い 間 い し い に い し ら
減 from home.
distraction.
る い ド 使 時 と 時 て 時 使 時 て な
状 ラ ら う 間 し 間 間 え 間 い
せ 使 使
態 イ こ を て を え を る を え
Others
で ブ る と 含 使 含 含 含
る る
room
が で む え む む む
で ） る ） ） ）
All Rights Reserved, Copyright © 2021, DLRI, Inc. 22Mobility Awareness in Everyday Life
(Online vs. Real）
◆ Even if DX advances, there is a high need for real and face-to-face
meetings.
◆ It is expected that the significance of moving avoiding accidents and
infections will continue to be high.
0 20 40 60 80 100 （％）
実際の店舗に行かなくても、
You don't have to go to Even if you can live by home
宅配やネットショッピングで生活
the actual store to shop by delivery or online shopping,
宅配やネットショッピングでの 10.3 34.8 37.9 17.0 できるとしても、自分で買い物に
you want to go shopping by
home delivery or online
買い物でよい
shopping. myself.
行きたい
テレビ電話などで人との テレビ電話などで対面コミュニケ
You can get enough face-to- Even if you can communicate
対面コミュニケーションの機会は
face communication with 7.6 31.1 42.5 18.9 viaーションできるとしても、
videophone, you want to
people by videophone. meet people directly.
十分とれると思う 直接人に会いたい
リモート会議やテレビ電話で
Work communication is
Even if you can communicate
リモート会議やテレビ電話で仕事上
at work via remote meetings or
仕事上のコミュニケーションは
sufficient through remote 11.8 38.8 37.8 11.7 のコミュニケーションができるとし
videophones, you would like to
meetings and videophones.
十分できると思う ても、直接会って仕事上のやりとり
meet in person and exchange
work.
をしたい
Ａに近い
■ Close to A ■ややＡに近い
slightly close to ややＢに近い Ｂに近い
A ■ slightly close to B ■ Close to B
All Rights Reserved, Copyright © 2021, DLRI, Inc. 23Mobility Satisfaction in Everyday Life
（Overall and Age）
◆ Women are more anxious about the Covid-19 situation than men.
(according to other survey results)
◆ Among young people such as teens and 20s, it is possible that the
satisfaction level of movement was very low, especially as a result of
restrictions on movement by women.
（Point） 7.00
6.50
6.00
5.50
5.00
4.50
4.00
3.50
3.00
合計
Overall 10代
10s 20代
20s 30代
30s 40代
40s 50代
50s 60代
60s
全体 ■Male
■Overall 男性 女性
■Female
All Rights Reserved, Copyright © 2021, DLRI, Inc. 24Mobility Satisfaction in Everyday Life
(With or Without a Driver’s License）
◆ People who have had driver’s license before have lower travel
satisfaction than those who do not have it.
◆ Considering that returning a driver's license will greatly reduce the
freedom of movement, this may be a major barrier to returning a
driver's license for elderlies.
（Point）
7.00
6.50
6.00
5.50
5.00
4.50
4.00
3.50
3.00
have a現driver’s used to以have 持have
don’t
在 a driver’s前license, っ
license now
持 持 driver’s
てlicense
っ but持not
っnow い
て っ て な
■Overall て ■Male ■Female
い い い
い © 2021, DLRI, Inc.
All Rights Reserved, Copyright 25All Rights Reserved, Copyright © 2021, DLRI, Inc. 26
All Rights Reserved, Copyright © 2021, DLRI, Inc.
２．Collecting and understanding information about the target
● We are making steady progress in collecting and
understanding domestic information about objects (society,
regions, people) that are expected to foster social acceptability
by following.
- 3 times of quantitative researches
- “Citizen dialogue”
- “World Cafe” etc.
●The largest number of samples and the number of questions
have been secured this time.
All Rights Reserved, Copyright © 2021, DLRI, Inc.３．Selection / editing / processing of transmitted information
４．Information dissemination means / media / place
● The investigator reported the quantitative and qualitative data at
the official report of the Cabinet Office SIP. Through lecture activities
all over the country and contribution activities, information is
disseminated after processing the survey results according to the
attributes and characteristics of the listeners and readers.
●We responded with the perspective of Society 5.0 and the
perspective of regional sustainability and SDGs to the mobility
situation and issues in each region and the latest efforts in the local
lectures.
●These summaries are published in most local newspapers. It will
create opportunities to understand the government‘s efforts and
consider them as issues in each region.
All Rights Reserved, Copyright © 2021, DLRI, Inc.８．Understanding in consumers
９．Consumption / use behavior
10．Social acceptance in consumers
●about understanding：Overall decrease compared to a year ago
（from the survey by METI and MLIT）
●about use behaviour：The utilization rate of automobiles with
driving support functions is increasing, but the awareness of using
and installing those functions is not yet high.
●about social acceptance：The overall acceptance score for
automated driving by owner car, service car, and large logistics car is
flat. Acceptance of "life change," "learning," "cost," and "uniqueness
/ technical limits" increased except for "cost."
All Rights Reserved, Copyright © 2021, DLRI, Inc.We are considering clarifying
specific evaluation methods and
goals for fostering acceptability
in the next fiscal year.
All Rights Reserved, Copyright © 2021, DLRI, Inc.All Rights Reserved, Copyright © 2021, DLRI, Inc. 32
Which behavioral attributes and regional
characteristics are likely to drive receptivity
development?
- Area with a large population
- People with high regional identity
- Younger generation, especially women
- People who are not so troubled with
mobility now
Elderly people living in rural areas who have mobility
problems may not necessarily be the ones who can drive the
development of social acceptability.
Automated Driving ≠ Transportation for the elderly
All Rights Reserved, Copyright © 2021, DLRI, Inc. 33Which factors influence
each acceptance score?
The ”Uniqueness and Technical Limit" factors have
the greatest effect on acceptance score of all
types of automated driving technology.
Promote understanding of what can / cannot be
done with current technology.
The perspective and soil of "aiming to maximize
the utility of technology while improving
technology in society" are important.
(Consumers / businesses / administration)
All Rights Reserved, Copyright © 2021, DLRI, Inc. 34Findings from consumer survey results
Due to various restrictions by COVID-19
Social mobility needs, significance of mobility, and value recognition
are increasing
Focusing on the layer that is easy to improve receptivity
(such as young people and women)
Creating “personalization” and “co-creation consciousness” of the
automated driving society is needed
Not only about ”advantage of automated driving”,
But also understanding of automated driving characteristics and
technical limits should be announced.
Automated driving technology ⇒ Manufacturers, engineers, researchers
Development of laws and rules for running automated driving
⇒ National and local governments
Realization of an automated driving society ⇒ Consumers
⇒ Change the perspective of "creating together"
from the perspective of "accepting" consumers
All Rights Reserved, Copyright © 2021, DLRI, Inc.Division of roles for acceptance and co-creation
of automated driving society
Participating in society
from the perspective of Consumer Academia
nurturing technology Local resident Various research
and systems institutes
Deepening
specialized research
and knowledge
in each area
Place for
co-creation
- Demonstration
experiment
- World Cafe
- Citizen dialog
- Symposium
- Committee
Administration Business
Infrastructure and
Municipality institutional development group
Technology development and
Laws and rules
service operation
for driving Creation of
automated driving automated driving technology
and services
All Rights Reserved, Copyright © 2021, DLRI, Inc. 36YUKIKO MIYAKI
General Manager & Executive Researcher
Life Design Research Dept.
DAI-ICHI LIFE RESEARCH INSTITUTE INC.
1-13-1 Yurakucho, Chiyoda-ku, Tokyo, 100-0006, Japan
miyaki@dlri.jp
All Rights Reserved, Copyright © 2021, DLRI, Inc. 37You can also read
