Blockchain based Platform for All Pet Life Cycle Management - ALL Pet

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Blockchain based Platform for All Pet Life Cycle Management - ALL Pet
WHITE PAPER                                       ALL Pet

                 Blockchain based Platform

              for All Pet Life Cycle Management
Blockchain based Platform for All Pet Life Cycle Management - ALL Pet
Blockchain based Platform for All Pet Life Cycle Management - ALL Pet
Blockchain based Platform

                                                                                                      for All Pet Life Cycle Management

 Summary

 The pet related industry has been rapidly growing all over the world   ALL Pet will solve the problems arising from asymmetric

 with increase in companion animals (pet) and the increase in owners    information and create a healthy companion animal ecosystem by m

                                                                        aintaining companion animals' life cycle information with developm
 hip of pets. In new emerging countries such as China, in addition to
                                                                        ent of the world's first decentralized companion animal ID and PHR
 the United State and the United Kingdom which have an advanced
                                                                        (Pet Health Record) database, the life cycle management based O2
 companion animal culture, the diversification of pet related busines
                                                                        O commerce network and reward point
 s has been quickly developing with increasing number of companion
                                                                        system, and pet community system, using animal'snose print authenti
 animals; and, this trend is the same in Korea.
                                                                        cation technology andblockchain.

However, experts point out that the solution of problems caused by
                                                                        ALL Pet, as blockchain based life cycle management platform for
asymmetric information between seller and buyer at the productio
                                                                        companion animals, will become a leading global company to create
n/distribution stage, the systemic market price with distribution str
                                                                        a global companion animal ecosystem linking vast business of 200 bi
ucture, and the improvement of government policy should be prec
                                                                        llion dollar sized market worldwide.
eded for the growth of companion animal market. To that end, a net
work system that builds a database for the management of compani
on animals and connects the production-distribution-companion-p
ost management of entire industry arerequired.
Blockchain based Platform for All Pet Life Cycle Management - ALL Pet
Table of Contents

I. BUSINESS BACKGROUND

                         Application and Prospect of Blockchain Technology                            7

                         Global Companion Animal Market Size and Trend                                8

                         Classification of Companion Animal Related Industry and                     10
                         The Problems

                         The Need for Blockchain based Companion Animal Life Cycle                   12
                         Management Platform

II. ALL PET ECOSYSTEM

                         Animal's Nose Print authentication Technology and ID Registration           15

                         Solution of Asymmetric Information Problem Using a Pet Code Search Techn-   19
                         ology (parcel out, breed registry search)

                         Companion Animal ID based Blockchain Network                                21

                         Hybrid Blockchain based Health Care(medical treatment) Network              23

                         Decentralized Access for Financial ItemSubscription                         25

                         O2O Commerce Network for Companion Animal's Life Cycle                      27
                         Management

                         Paring IOT Wearable Device                                                  29

                         World's First CompanionAnimal-Born Reward System                            31

                         Pet Community System for Happy Companion Animal Ecosystem                   32
Blockchain based Platform for All Pet Life Cycle Management - ALL Pet
III. ALL PET COIN

                                The Concept of A LL Pet Coin Point (seed)                  34

                                Reward System of A LL Pet Coin                             35

                                A LL Pet Coin Economics                                    37

                                A LL Pet Coin Issuance Plan                                40

IV. ALL PET BUSINESS STRATEGY

                                A LL Pet's "4STEP" Strategy                                42

                                A LL Pet Coin Value Creation using DAPP                    44

                                Big Data and AI based Scalability to The Fourth Industry   45

V. ALL PET BLOCKCHAIN TECHNOLOGY

                                ALL Pet's Smart Contract                                   48

                                ALL Pet's Consensus Algorithm                              50

VI. ROAD MAP

                                Development Plan                                           52

VII. TEAM

                                Core Members                                               54

                                Advisers                                                   57

                                Partners                                                   58

                                White Paper Notice                                         60
Blockchain based Platform for All Pet Life Cycle Management - ALL Pet
I. BUSINESSBACKGROUND

Application and Prospect of Blockchain Technology

Global Companion Animal Market Size and Trend

Classification of Companion Animal Related Industry and
The Problems
The Need for Blockchain based Companion Animal Life Cycle Management
Platform
Blockchain based Platform for All Pet Life Cycle Management - ALL Pet
I. BUSINESS BACK-                   The blockchain can be defined as a system in which all members (nodes/peers)
   GROUND                           create a distribute archive to store ledger that records transaction information
                                    and simultaneously update ledger with cryptosystem when new transaction occ
                                    urs. Conceptually it can be said a digital public book or distributed ledger with str
                                    ong anonymity and security.
Application
and Prospect of                     In IT advanced countries such as the United States, Europe, and, Japan, not only util

Blockchain                          ize blockchain as various kinds of virtual currency technology but also explore de
                                    velopment of a new payment platform combining with ICT and industrial applicat
Technology                          ion keeping in mind it will be settled as a next generation financial transaction sy
                                    stem.

                                    Blockchain technology can be expanded to whole industry and intellectual propert
                                    y such as Cryptocurrency, Public & Security, Industrial Application, Transaction & Pay
                                    ments depending on the network, application of cryptosystem, and platform functio
                                    n.

                                    Moreover, the role of ICT is being emphasized gradually.

                                    Specifically, industrial application fields are utilizing blockchain technology such as I
                                    OT, SNS, E-commerce, copyright, online AD, and numerous global companies like IBM,
                                    FILAMENT, Datt, synereo, openbazzr, and siamoSoci are making new business model
                                    s utilizing blockchain technology.

Blockchain based Platform
for All Pet life cycle management                                                                                       7
Blockchain based Platform for All Pet Life Cycle Management - ALL Pet
I. BUSINESS BACK-                   The pet related industry has been rapidly growing all over the world with interest in
   GROUND                           companion animals (pet) and the increase in ownership of pets. In new emerging co
                                    untries such as China,in addition to the United State and the United Kingdom which
                                    have an advanced companion animal culture, the diversification of pet
                                    related business has been quickly developing with increasing number of companion a

Global Com-                         nimals; and, this trend is the same in Korea.

panion Animal
                                    Global companion animal market size can be currently estimated at annual 200 billi
Market Size and                     on dollars, and the related market has been growing at a annual growth rate of 10%

Trend                               since 2012. In 2016, the companion animal market size in the United States was esti
                                    mated to 75 billion dollars, 15billion dollars in Japan, and 2 billion dollars in Korea. It
                                    is expected to exceed 5 billion dollars in 2020.

                                    The number of companion animal in the United States are 90 million dogs and 94
                                    million cats, 12million dogs and 8 million cats in Japan, and 9 million each dogs and
                                    cats in the U.K., respectively.
                                    However there are 3.5 million dogs in Korea and number of cats is insignificant.
                                    Recently the number of companion animal in the emerging companion animal mar
                                    ket, China can be estimated to 30 million dogs and 60 million cats. In Brazil, the num
                                    ber is estimated to 36 million dogs and 13 million cats.

                                        Number of companion animals by country in 2016
                                                                                       Number of Dogs            Number of Cats

                                                                                                                   Unit :million

                                                  9,400
                                        9,000

                                                                                                     6,000

                                                                                             3,000

                                                          1,200
                                                                      800   900 900
                                                                                                                350
                                                                                                                          25

                                           U.S.             Japan              U.K.             China             Korea

Blockchain based Platform
for All Pet life cycle management                                                                                              8
Blockchain based Platform for All Pet Life Cycle Management - ALL Pet
USA TOTAL PET MARKET                                       Retail $          Adj $ 2009Base

                                                         70

                                                         65
                            Retail Sales In $ Billions

                                                         60

                                                         55

                                                         50

                                                         45
                                                              2009   2010   2011   2012   2013    2014      2015      2016     2017

                             USA PET FOOD                                               Retail $          Adj $ 2009Base

                                                         31

                                                         29
                            Retail Sales In $ Billions

                                                         27

                                                         25

                                                         23

                                                         21

                                                         19

                                                         17
                                                              2009   2010   2011   2012   2013    2014      2015      2016     2017

Blockchain based Platform
for All Pet life cycle management                                                                                                     9
Blockchain based Platform for All Pet Life Cycle Management - ALL Pet
I. BUSINESS BACK-                    Companion animal industry category

   GROUND                           Item                          Item

                                    Production/Distribution Companion animal production, import, breeding,sale

                                    Food/Supplies                   Feed, snacks, clothing, accessories

Classification of                   Health/Medical                Hospitals, medicine. healthcare

Companion                           Finance                       Insurance and trust for companionanimal

Animal Related                      Education                     Training school, kindergarten

                                    Service                       Beauty, care, hotel, dogwalker, transportation etc.
Industry and                        IT                            O2O, IOT(IP camera, wearable device)

The Problems                        Contents                      Broadcast/Media(Dog TV), contents

                                    Companion animal related industry can be categorized into production/distribution
                                    (sale) of companion animal, food/supplies, health/ medical, financial/insurance, ed
                                    ucation, services, IT and contents.

                                    The consumptions distribution for companion animal in the US are 42% of purchase
                                    of feed, 22% of supplies and non-prescription medicine, 24 %of veterinary clinic, 9%
                                    of various services such as beauty, and 3 %of animal purchase cost. Japan, China an
                                    d Korea are expected to show a similar distribution.

                                                     9%                                       Pet Food
                                               3%
                                                                                              Medicines

                                                                          42%
                                     24%                                                      Animal Hospital

                                                                                              Pet Phurchase

                                                                                              Pet Service
                                                     22%

                                    However, experts point out that the solution of problems caused by asymmetric inf
                                    ormation between seller and buyer at the produc-

Blockchain based Platform
for All Pet life cycle management                                                                                       10
tion/distribution stage, the systemic market price with distribution structure, and t
                                    he improvement of government policy should be preceded for the growth of co
                                    mpanion animal market. To that end, a network system that builds a database for t
                                    he management of companion animals and connects the production-distribution-
                                    companion-post management of entire industry are required.

Blockchain based Platform
for All Pet life cycle management                                                                                    11
I. BUSINESS BACK-                   The primary element to connect production-distribution-companion-post manage
   GROUND                           ment industry of companion animal market is identifiable information of companio
                                    n animals. To solve the problem of asymmetric information between seller and buye
                                    r at production/distribution stage, identifiable information of companion animals
                                    such as ID(species, age, gender, location, owner information) and health record(PH
The Need for                        R) is certainly required.

Blockchain based
Companion                           Through an entity authentication ID, it is possible to connect with clinical information

Animal Life Cy-                     such as vaccination, prescriptive medicine, surgical records and it also allow you to re
                                    commend appropriate products and services for companion animal. identifiable info

cle Management                      rmation that can't be forged and health records are essential for joining financial prod
                                    ucts such as insurance, trusts, and mutual aid that have emerged in advanced countrie
Platform                            s recently. Moreover it is possible to optimize animals and secure significant data thro
                                    ugh paring IOT wearable products.

                                    The companion animal registration system started in major developed countries suc
                                    h as the US, the UK, and Japan. And, Korea has been implemented a mandatory regis
                                    tration system since 2014.
                                    However, the registration rate is about 10%and it cannot induce companion animal
                                    owner's active participation because of the complication of registration process, th
                                    e burden of maintenance costs, and, the lack of effectiveness and benefits.

                                    A LL Pet will solve the problems arising from asymmetric information and create a
                                    healthy companion animal ecosystem by maintaining companion animals' life cycle i
                                    nformation with development of the world's first decentralized companion animal
                                    ID and PHR database, the life cycle management based O2O commerce network a
                                    nd reward point system, and pet community system, using animal's nose print auth
                                    entication technology and blockchain.

Blockchain based Platform
for All Pet life cycle management                                                                                     12
Companion animal ID & PHR blockchain network

                                                                       Distribution
                                                                          (sale)

                                                                                                          First owner registration
                            ID registration

                                                                    Reward point

Nose print recognition                                                                                                          Transfer point
             technology

                                                                                                          Reward point
                                              Reward point

 Production                                                                                                                            Companion
                                                               PETID           BLOCKCHAIN
                                                               (PHR)             NETWORK

                                                                                                                                  Health/Medical

        Funeral service

                                                                    Reward point
                                                                                                                         Product/Service

                                        Finance
                            (investment trust)                                                     Finance
                                                                                                   (insurance, funeral)
                                                                Post Management

   Blockchain based Platform
   for All Pet life cycle management                                                                                                               13
II. ALL PET ECOSYSTEM

Animal's Nose Print authentication Technology and ID Registration

Solution of Asymmetric Information Problem Using a Pet Code Search Technology(pa
rcel out, breed registrysearch)

Companion Animal ID based BlockchainNetwork

Hybrid Blockchain based Health Care(medical treatment) Network Decentralized Acc

ess for Financial Item Subscription

O2O Commerce Network for Companion Animal's Life Cycle
Management

Paring IOT Wearable Device

World's First Companion Animal-Born Reward System

Pet Community System for Happy Companion Animal Ecosystem
II. ALL PET ECOSYSTEM               The conventional identification authentication technology such as embedded chip

    Entity Management               inserting method(RFID), external chip attachment method, arterial authentication m
                                    ethod, iris authentication method have various problems because these may damage
                                    to animal body, low authentication rate, complicate process, high cost, and etc.
                                    However, customer(owner) can easily and simply register his or her own companion
Animal's Nose                       animal's ID using A LL Pet's animal nose print authentication technology.

Print authentica-
tion Technology
and ID Registra-                    Companion animal ID registration usinganimal nose print auth-
tion                                entication technology

                                    Nose print entity authentication technology using different nose wrinkle pattern for
                                    each animal like human fingerprint has the following advantages which have improve
                                    d all disadvantages of existing entity authentication technology.

                                    1. It does not damage to animal body.

                                    2. Entity authentication rate is very high at 95.4%.

                                    3. Camera authentication technology enable authentication - authentication - regis
                                       tration through mobile Apps. Accessibility to use       can be increased though fa
                                       miliar naming like pet code

                                                                                                         ROI

                                                                                           Breads       Ridges

                                                 Please align the pet’s nose p
                                                rint into the circle!

Blockchain based Platform
for All Pet life cycle management                                                                                      15
4. It is world's best entity authentication technology which is

                                    capable in various species such as dog, cat, cow, pig, and etc.

                                    Animal Nose Print Entity Authentication Method

                                    Entity authentication using nose print can be classified in two methods. The first o
                                    ne is making a two-dimensional data to have a nose print taken with a specialized
                                    paper. The advantages of this method is to prevent a recognitive problem causing b
                                    y living thing’s curved surfaces and to eliminate all kinds of unexpected problems
                                    causing by effects of light. However, the experts who has many experiences in this f
                                    ield for the process of taking an animal’s nose prints on the paper are needed. The
                                    re is also problem of incurring time and cost since the process of 2D data conversio
                                    n is required.

                                    The second is a method to use each extracted characteristic from a digital image of
                                    nose print in the authentication process. The
                                    advantage of this method is fast and easy to acquire data for entity authentication a
                                    nd it is appropriate for the online service. On the other hand, there is a disadvantag
                                    e: unexpected problems of a curved surface of living thing and changes, the proce
                                    ss of affine transformation, reflected light and user’s camera using pattern.
                                    These variables increase a probability that occur wrong result and mistranslation. T
                                    herefore, the optimized method and application of algorithm are essential for an a
                                    nimal nose print authentication.

                                    Animal Nose Print entity Authentication technology
                                    Algorithm

                                    Acquired animal nose prints would be processed by A LL Pet's multiple processings inclu
                                    ding a necessary coordinate detection, filtering, and image conversion etc. A major entit
                                    y authentication algorithms that can be applied to nose authentication are SIFT (Scale I
                                    nvariant Feature Transform), SURF (Speeded-up robust features), BRISK (Binary Robust I
                                    n Variant Scalable Keypoints), FREAK (Fast retina keypoint) etc.
                                    A LL Pet utilizes the combination of these

Blockchain based Platform
for All Pet life cycle management                                                                                     16
algorithms for having precedence over high accuracy. Specifically, it improves effici
                                    ency and matching accuracy by combining feature point extraction of SURF and a f
                                    eature point technology of SIFT.

                                    SURF and SIFT are the algorithm for high speed. First, the SIFT generates a scale sp
                                    ace of pyramid to find the scale-invariant feature points as below;

                                    D(x, y, ō) = (G(x, y, kō)-G(x, y, ō)) *I(x, y)

                                    Then, SURF accumulates pixel values to make an integral image and this integral imag
                                    e is applied to box filter.

                                    The generated boxes are arrayed and when they are larger than the specified thres
                                    hold they become feature points. SURF accelerates the process by changing the si
                                    ze of the box filter to be convolved with the original image. The detected feature
                                    point candidates are determined as feature points by comparing with the neighbo
                                    ring 26 points.

                                    Confirmed feature points should be described as a fixed form in the algorithm, an
                                    d this is called the feature point technology and use SIFT. The feature point technic
                                    ian calculates magnitude and direction for each pixel in the 16x16 region around the
                                    feature point using gradient as shown below, and generates histogram by assign- in
                                    g to bin.

Blockchain based Platform
for All Pet life cycle management                                                                                     17
By applying a window which have the magnitude of the gradient and
                                    the Gaussian weight, a large pixel which is close to the center would has a great im
                                    portance. The bin means 36 bins that is generated by dividing 360 degrees by 10. In th
                                    e generated histogram, the direction of maximum frequency is set as a dominant or
                                    ientation and achieve a rotation invariance by turning 0 degrees. Lastly the histogr
                                    am of 8 directional bin is created after dividing 4x4 region by 4 and define a 128(4
                                    x4x8)
                                    dimensional feature technician.

                                    The appropriate algorithm combination of feature points extraction and feature po
                                    ints technology should have been effective and have a high accuracy in the entity a
                                    uthentication system using nose print image. The use of combination algorithm of
                                    feature points extraction of SURF and feature points technology of SIFT is appro- p
                                    riate for blockchain based A LL Pet system.

Blockchain based Platform
for All Pet life cycle management                                                                                     18
II. ALL PET ECOSYSTEM               Nose print authentication technology based entity ID registration method enables

    Entity Management               to solve asymmetric information problem between seller and buyer at companion
                                    animal market. The providers register companion animal's ID to sold, and the consu
                                    mer can check a companion animal's entity information and breed registry (gene
                                    alogy) to be adapted through the pet code san technology.
Solution of                         The consumer can, using smart phone, scan nose print and confirm blockchain infor

Asymmetric In-                      mation that cannot be forged.

formation Prob-
lem Using a Pet                     Blockchain and nose print authentication technology based entity information c

Code Search                         annot be forged and deleted. Consequently, it can minimize the incidence of ab
                                    andoned dogs and facilitate re-adoption process.
Technology

                                    Mobile pet code scan

                                    ALL Pet provides pet code (nose print) for clean distribution market between seller,
                                    producer and consumer. If the provider completes entity Id registration, consumer c
                                    an scan nose print and check information such as species, age, gender, owner, breed r
                                    egistry, and etc through a smart phone.

                                    International authorized breed registry search

                                    ALL Pet provides breed registry search feature using mobile pet code scan technol
                                    ogy. By sharing the DB through partnership with an organization that issues an inter
                                    national authorized breed registry, ALL Pet can provide information of species, regist
                                    ration numbe, owner, issuing organization, and etc.

                                    Breed registry issuing organization can increase the reliability of breed registry and e
                                    fficiently manage the entity through ALL Pet platform.

Blockchain based Platform
for All Pet life cycle management                                                                                       19
Breed registry information transmission using mobile pet code scan technology

                                                                        Consumer

                                                                                Nose print s
                                                                                                                           Transmission of b
                                                                                can
                                                                                                                           reed registry info
                                                                                                                           rmation

              Provider

                                 ID                    ALLPET              PETCODE
                              register               PLATFORM                SCAN               Breed registry DB

                                                                                                             Information
                                                                                                             matching

                                                                          Entity
                                                                       information

Blockchain based Platform
for All Pet life cycle management                                                                                                          20
II. ALL PET ECOSYSTEM                  A LL Pet can construct following industrial network for owner's entire manageme

    Industrial Network for Companion   nt through ID registration using companionanimal nose print authentication techno

    Animal LifeCycle Management        logy. A LL Pet is able to provide optimized services such as production/distributio
                                       n for each entity life cycle, health/medical care, finance, food, products/service, ed
                                       ucation, and etc., and it is possible to construct new companion animal industrial e
                                       cosystem by utilizing blockchain system for all important information.

Companion
Animal ID based
                                        It is possible to easily manage abandoned and lost dogs using simple nose print
Blockchain Net-                         entity authentication and solve the related social problem.

work
                                       Owner can easily manage medical records(date of medical exam, vaccination, pr
                                       escription medicine, operation record etc.) by constructing pet ID information
                                       (species, age, gender, location, owner, and etc) based O2O clinic network

                                       It is possible to facilitate joining financial items such as insurance, trusts and funeral
                                       service through de-centralized companion animal ID and health record(PHR) that c
                                       annot be forged.

                                       It collects and analyzes the data such as entity characteristics, PHR, and purchase hi
                                       story to provide recommendation for companion animals. It also provides a uniqu
                                       e feature for food record that is capable of analyzing the composition of the fee
                                       ds normally consumed by animals.

                                       It is possible to optimize animals and collect meaningful information through interl
                                       ocking IOTwearable.

Blockchain based Platform
for All Pet life cycle management                                                                                           21
Industrial network for companion animal owner's whole management

                                                                                  Health medica
                                                                                         l

                                                                                                             IOT Warable

                                                                                              Medical
                                                                                    Pet ID

                                                                                              record
                                                         BLOCKCHAIN
                                                         NETWORK
                                                                                                        Food purchase h
                        Purchase          Production           ID register                                 istory       Production
                                          Distribution
                                                                                                                           Service
            Buyer                         (Producer, Seller)   Pay in-born re                               Point
                            Transfer                                                  PETID
        (First owner)                                            ward                                     reward/use
                            reward                                                    (PHR)
                                                                                Insurance/

                                                                                              PHR
                                                                                   trust

                                                                                   Join

                                                                                                              Education

                                                                                        Finance

Blockchain based Platform
for All Pet life cycle management                                                                                                    22
II. ALL PET ECOSYSTEM                  In the United State's companion animal market, veterinary clinic and medicine c
                                       ost accounted for highest percentage of 46%. It is integral part that needs the m
    Industrial Network for Companion
                                       ost data collection, analysis and management in the whole market.
    Animal LifeCycle Management

                                       In the A LL Pet platform, companion animal ID information(species, age, gender, loc
                                       ation, owner etc.) can be provided to veterinary clinic through the management
Hybrid Block-                          system, if user agrees to collect personal information, and veterinary clinic can re
                                       gister animal's medical record(date of medical exam, vaccination, prescription me
chain based                            dicine, operation record etc.) to platform and manage using blockchain. Through
                                       this, it is possible to construct O2O environment which is available for continuous
Health Care                            care and consistent

(medical) Net-                         health care at any animalclinics.

work

                                                                                                                      Financial
                                                Producer
                                                                                                                      Company

                                                                                                 medical fee
                                                                                Pay point

                                                                                                    Pay

                                                       Companion a
                                                        nimal ID                                               Medical record

                                                     Medical record           ALLPETPLATF                        Companion
                                                                             ORM                                  animal ID
                                                                                Medical record

                                                                                                 Companion
                                                                                                  animal ID

                                                        Health/Medical treatment network]

Blockchain based Platform
for All Pet life cycle management                                                                                                 23
The financial institutions are developing various insurances and loan products in res
                                    ponse to growing demands of companion animal health care; thus, the unforgeabl
                                    e medical record for blockchain is required.

                                    Companion animal owners can prevent any concerns of their pet's health problems,
                                    medical situation, and high medical cost through A LL Pet platform blockchain bas
                                    ed ID/PHR management, clinic and finance network. Through data analysis, it will b
                                    e possible to suggest vaccination and medical checkup schedule according to th
                                    e life cycle, and good rated nearby store, based on LBS(location based service), can
                                    be recommended.

                                    Through the hybrid blockchain technology that is operated by business agreement
                                    s between network entities in the platform, A LL Pet will provide companion animal
                                    ID information for pre-affiliated hospitals. And health record (PHR) such as medica
                                    l treatment informations are provided to owners, financial institutions, and health
                                    care developers. Through this, the security of the platform can be enhanced.

Blockchain based Platform
for All Pet life cycle management                                                                                     24
II. ALL PET ECOSYSTEM                  The financial institutions are developing various insurances and loan products in resp

    Industrial Network for Companion   onse to growing demands of companion animal health care; thus, the unforgeable

    Animal LifeCycle Management        medical record for blockchain is required.

                                       Companion animal's insurance purchase rate is 10%in theU.S., 20% in the U.K., 15%in th
                                       e Germany, 10% in Japan and 0.1% in Korea and it is extremely low compared to 200
Decentralized                          trillion won's market size. This is caused by non-standardized animal medical expen

Access for Finan-                      ses and entity health information(medical records).

cial Item
Subscription                            Insurance purchase rate in major countries                           Unit :%

                                       20

                                       15

                                       10

                                       5

                                       0
                                                      U.S.          U.K.        Germany         Japan          Korea

                                       It is possible to standardize medical expense through blockchain information coll
                                       ected by A LL Pet's nose print entity authentication technology and industrial net
                                       work for lifetime management. Through this, A LL Pet can provide unforgeable in
                                       surant's information to financial institutions. Furthermore, it will be possible to rec
                                       ommend optimized financial products (insurance, trust, funeral service) for custo
                                       mer's companionanimal.

                                       A LL Pet will provide animal's PHR(health/ medical records), life expectancy(rem
                                       aining life prediction), and owner's information to financial institutions, to simplif
                                       y customers' insurance/trust items purchase process.

Blockchain based Platform
for All Pet life cycle management                                                                                           25
Companion animal Insurance/trust enrollment process

                                                                                   Companion a
                                                                                    nimal ID
                                                                       Medical r
                     Reserve fund                                      ecord                          Companion animal
                     (lump-sum)                                                                       authentication                 Management
                                                                                                                                       Agency
     Previous                                        ALLPET              PETCODE
      owner                                          PLATFORM              SCAN

                                                                                                           ng
                                                                                                           di
                                                                                                       ee
                                                                                                      br
                                                                                                      or                         Trusts supervisory
                                                                                                  sf
                                                                                                 nd

                                                                                                                                   Lawyer, Administrative ag
                                                                                                 Fu

                                                                                                                                   ent

                                          Written will,                                                    Check qualification
                                      Contract for pet trusts
                                                                           Beneficiary
                                                                          (New owner)

Trust goods for companion animal

Pet Trust can be called as Statutory Pet trust, is a trust agreement that delegate necessary funds for breeding (cash, checks, real
estate, etc) to new owner(beneficiary) who will take care companion animal, after current owner's death or under specific situati
on that cannot take care animal due to disease.

Blockchain based Platform
for All Pet life cycle management                                                                                                                     26
II. ALL PET ECOSYSTEM                  ALLPet can construct related industrial O2O network such as production/distribut

    Industrial Network for Companion   ion(parcel out) of entity life cycle, health, medical treatment (clinic, pharmaceutica

    Animal Life Cycle Management       ls), finance, food, production/service (beauty, training school, hotel, pet sitter/dog
                                       walker etc.), and education, based on structured entity DB. Moreover, owners can
                                       do a rational consumption such as product searching/price comparison, points sa
                                       ving, and customized product recommendations through PC andmobile.

O2O Commerce
Network for
                                       1) Companion animal related products/service searching and
Companion An-
                                           price comparison
imal's Life Cycle
                                       A feature of searching and price comparison for all products of companion animal
Management                             and meals such as food, products, health(medical treatment), finance, education, ser
                                       vice, IT, contents, andetc.

                                       2) Payment system (PG) and point saving and using through the
                                           POS interlocking

                                       Users can receive reward points according to purchase amount of the affiliated prod
                                       ucts.

                                       Points (own company/affiliated company)can be used at on/offline platform or conv
                                       erted into ALL Pet coin.

                                       3) Customized products for companion animal/service recomm
                                           endation

                                       By collecting and analysing data such as entity characteristics and PHR, purchase his
                                       tory, it is possible to recommend various customized services for companion animal s
                                       uch as health, beauty, caring, hotel, dog walker, insurance, funeral service, and etc. Mo
                                       reover, it is possible to acquire food record to understand companion animal's eatin
                                       g habit and feed ingredients through food transaction history. Through this, it can pr
                                       ovide optimized feed recommendation and automatic feeding delivery system by c
                                       hecking each entity and homogeneous entity's feed consumptiontrend.

Blockchain based Platform
for All Pet life cycle management                                                                                           27
All Pet Reward Network

                                                         ALLPET         BLOCKCHAIN
                                                       PLATFORM           NETWORK

                      O2O

                  Production /
                                                 Core Algorithm
                   Distribution
                                                                                     Purchase history       ALL PetCoin
                    Product /                                                        Food Record            History
                                                  LBS, BIG DATA
                     Service

                     Health /
                  Medical / Finance

                   O2O / IOT                                                                                              Provide
                                                    Customized                 Purchase                 Reward
                                                                                                                          ALL Pet
                                                      Service                  Payment                  Engine
                                                                                                                            Coin
        Entire Industry Network for Lif
          e Cycle Management

ALLPet's food record

Feed purchase accounted for 42% of entire companion animal market is major health information to check animal's ecologi
cal environment.

With monitoring food record containing feed type, frequency, and provided component analysis, users can purchase animal
food cosidering their pet's health.

Blockchain based Platform
for All Pet life cycle management                                                                                                   28
II. ALL PET ECOSYSTEM                  As, recent companion animal related market and culture are rapidly growing, pet

    Industrial Network for Companion   wearable which can manage companion animal's health condition on behalf of t

    Animal LifeCycle Management        he owner is drawing attention as an innovative device while the interest in comm
                                       on wearable devices is declining. There are various types of service utilizing IOT su
                                       ch as tracking services using GPS/mobile app, remote heathcare services using se
                                       nsor technology, and entertainment services for companion animals only.

Paring IOT
Wearable Device
                                       'Whistle', 'Tagg', 'FitBark', and 'Voyce' in the U.S. are representative pet wearable de
                                       vices. While those appearances are slightly different appearances, all of those are a
                                       ttached to collar to monitor activity and health status, and display the related dat
                                       a at app or web portal.'Wandant' and 'Wangnyang health care' in Japan collect an
                                       d analyze companion animals' health information using IOT
                                       and they are focused on the utilization plan by cooperating with pharmaceutical
                                       or insurance companies. In Korea, StarWalk of LG U plus and T-pet of SKT are typica
                                       l examples.

                                       Since ALLPet provides companion animal ID and PHR information on blockchain
                                       network to pet wearable manufacturer, wearable

                                       'Whistle activity monitor'(left) and 'Tag'(right) of               Fit bark device
                                       pet wearable of Whistlelab

                                       products can be optimized for companion animal and can collect and store meani
                                       ngful information through device's open API.

                                       All information can be recorded and the data can be integrated in ALLPet's PHR.
                                       Since the collected and integrated information then is managed by blockchain, it is
                                       possible to provide reliable information to medical, finance and manufacturing com
                                       panies.

Blockchain based Platform
for All Pet life cycle management                                                                                           29
IOT device interlocking structure diagram

                                                                          ID Registration

                               E-Commerce
                                                     Health/Medical
                                                                              PET ID
                                    CMC
                                                          PHR

                                                                        ALLPET
                                                                      PLATFORM

                                                                                              CMNT

                                                                                             Community

                                                                        IOT

                                                                   Optimization

Blockchain based Platform
for All Pet life cycle management                                                                        30
II. ALL PET ECOSYSTEM                  The producer, seller and buyer(first owner) at production/distribution stage can r

    Industrial Network for Companion   egister ID easily and simply through A LL PET's nose print authentication technolo

    Animal LifeCycle Management        gy. Then, some points which can be converted into ALLPET's coin are given to ind
                                       ividual account through authentication process.

World's First                          When the seller sells to the buyer, the points are delivered to the buyer except for
                                       the seller's compensation(within 20%) with changing the ownership of companion

Companion Ani-                         animal. In other words, it is possible to transfer points from seller to owner because
                                       compensation is made as companion animal's account. It is the same when owner
mal-Born Reward                        who has purchased the companion animal initially registers their ID.

System
                                       Through the ALLPet's nose print authentication technology, it is possible to mana
                                       ge entity management easily and simply; and, ID registration at production/distribu
                                       tion/purchase stage can be vitalized through inborn compensation system that pa
                                       y point to entity's account.
                                                    Registration
                                           Reward

                                                                                                     +Reward
                                                                                    Production/
                                                         ID

                                                                                    Distribution

                                                                                                     +Reward     Companion
                                                                                      Product/
                                                                                       Service                      Animal
                                            PETCODE                  ALL PET
                                                                                                                Management
                                              SCAN                 PLATFORM

                                                                                        Health/
                                                                                       Medical/      +Reward
                                                                                       Finance / I
                                                                                           T

                                                                                   Related Market
                                                                                      Network

                                        Inborn compensation management system through
                                                     entity ID registration

Blockchain based Platform
for All Pet life cycle management                                                                                          31
II. ALL PET ECOSYSTEM                  ALLPet provides various community service for creating companion animal's happ

    Industrial Network for Companion   y ecosystem. ALLPet is willing to provide various entertainment to interact betwe

    Animal LifeCycle Management        en owner and companion animal, rather than just sharing the related news, breedi
                                       ng knowledge and pet contents within existingcommunities.

Pet Community                          Pet date matching service

System for Hap-                        After entering the chat room through entity nose print authentication, ALLPet can an

py Companion                           alyze accumulated data (PHR, purchase history, food record) in the companion anim
                                       al's ID information (species, age, location, owner information etc.) and recommends

Animal Ecosys-                         the best matching entity. It enable to invigorate community and mutual exchange b
                                       etween owners.
tem

                                       Pet chat service

                                       Developing AI IOT device and media contents for communicating between dogs and
                                       owner, and between dogs with development of translation technology for compan
                                       ion animal's language authentication.

                                       In the United States, the research to interpret Marmoset monkey's beep sounds us
                                       ing AI and translate sheep's pain language have been conducted. In 2017, Con Slobo
                                       dchikoff, Emeritus professor of the University of Northern Arizona and author of t
                                       he book 'Chasing Doctor Dolittle; Learning the language of Animals' has researche
                                       d about prairie dog for 30 years. He is performing a research of understanding do
                                       gs' languate by analyzing video depicting dog barking sounds and movement. He
                                       also conduction a research of converting dogs' sounds into human language (Engl
                                       ish) using algorithm.

Blockchain based Platform
for All Pet life cycle management                                                                                       32
III. ALL PET COIN

The Concept of ALL Pet Coin Point (seed)

Reward System of ALL Pet Coin

ALL Pet Coin Economics

ALL Pet Coin Issuance Plan
III. ALL PET COIN                   About 680 kinds of cryptocurrency including Bitcoin, Etherium, Ripple, and Light
                                    coin were created based on blockchain technology. Although these were not reco
                                    gnized as legal currency, it is proliferating as substantive currency in general store
                                    or e-commerce.
The Concept of
ALLPet Coin                         The most attractive parts of blockchain are the distributed structure, security and t
                                    ransparency. It is indispensabletechnology
Point (seed)                        in digital world where all real life and business transactions are depending on netw
                                    ork. It is also expected to create new ecosystem over the virtual currency.

                                     P2P Block chain finance transaction system

                                    ALLPet is hybrid blockchain based companion animal's life cycle management pla
                                    tform integrating with e-commerce and network system. ALLPet is decentralized p
                                    rotocol that can exchange reward points through ID registration and product/servi
                                    ce purchase to cyptocurrency, ALLPet coins. The points converting into ALLPet c
                                    oins are defined as 'Seedfile'.

                                    Using ALLPet's business mechanism convertingexisting centralized e-currency to d
                                    ecentralized cyptocurrency, the developed decentralized open source (application)
                                    is provided in order to securely trade rewarded points.

Blockchain based Platform
for All Pet life cycle management                                                                                       34
III. ALL PET COIN                   ALLPet provides the points (seed) which is transferable to cryto- currency 'ALLPe
                                    t Coin' through rewards engine algorithm when producer, seller, or buyer (first own
                                    er) registers companion animal's ID for counting the number of entity at productio
                                    n/distribution stage.
Reward System
of ALLPet Coin                      The rewards (coin) algorithm creates virtuous cycle structure through maximizin
                                    g user's needs and constructing reuse environment. 'ALLPet pay' is given different
                                    ly depending on the value of the activities in the platform system such as payme
                                    nt of various service use, posting reviews, creating contents, and singing on; and,
                                    accumulated 'ALLPet pay' can be used for various services in ALLPet ecosystem.
                                    The rewards systems can be as follows.

                                    ID registration of producer, seller, or buyer (first owner)

                                    Product/service purchase in theplatform

                                    Activeness: Posting a review, clicking like, leavinga comment, creating contents, an
                                    d SNS sharing

                                    *The points can be transferred among users, and previous owner can pay
                                    (or support) the points to new owner as the form of trusts.

                                    The points pool in the rewards engine can be procured holding own amount throu
                                    gh IOC, service fee of product/service registration/ sales in the network, B2B infor
                                    mation usage fee, and advertising avenues.

Blockchain based Platform
for All Pet life cycle management                                                                                     35
Rewards engine process

                                                               Completion of Regi
                                                               stration
                                              Entity ID
                                             Registration
                                                                                               Commission
                                                                                               Of Products/
                                                                   Completion of               Service
                      Trusts                  Products/             Payment
                                                                                               Service
                                                Service
                                                                                               Fee of B2B
                                              Purchase                                         Information
         New                        Owner
         Owner                                                                 Reward Engine
                                                                                               Advertising
                                                                                               Avenue
                                                               Participation
                                               Activity

Blockchain based Platform
for All Pet life cycle management                                                                            36
III. ALL PET COIN                   A LL Pet desires to vitalize the coins and increase the values by securing coin liqui
                                    dity and constructing the virtuous circle of coin trading between O2O business op
                                    erator and customer. The subject of usage of A LL Pet’s coin trading is a franchise (a
                                    business operator), a holder (a top level in franchise) and a general user. ALL Pet is ba
ALL Pet Coin                        sed on the on/off-line payment system, the target advertisement service, and the re

Economics                           wardalgorithm.

                                    Franchise and Holder Level

                                    The business operators related to companion animal such as animal hospital, beauty,
                                    hotels, sales/shops, pet sitter (dog walker), etc. can join O2O platform franchise and p
                                    ay advertising expense as certain amount of coin. Among them the franchisee that h
                                    as more than 10,000 coins is designated as a Holder level, and they can use ALL Pet’
                                    s target advertising service.

                                    Optimized Targeting Reward Advertisement for Com-
                                    panion Animal Franchisee

                                    The holder leveled franchise which has more than 10,000 coins can send advertisem
                                    ent the targeted customers by setting advertising budget, the location of the target, t
                                    he age, sex, occupation, companion animal (entity) information, consumption propens
                                    ity etc. The customers who allowed to receive the targeted advertisement would ear
                                    n coins as reward whenever they receive the advertisement, and the accumulated coi
                                    ns can be used at all ALL Pet’s franchise.

                                    For example, the operator A of animal hospital can send the targeted advertisement
                                    to female customers aged 25 to 40 who lived within 3km of the hospital, who own a d
                                    og three or more years old with frequency of medical visiting is more than once ever
                                    y three weeks. And customers can pay medical expenses with rewarded coins by vis
                                    iting thehospital.

                                    The franchise can conduct a superior marketing with more effective advertising com
                                    pared to conventional advertisement such as flyers and SNS etc. through the target
                                    marketing using verified big data and blockchain based customer information. If the
                                    holder franchisee are increased, the value of coin will continuously enhanced due to
                                    increase of coins' use.

Blockchain based Platform
for All Pet life cycle management                                                                                        37
The Benefit based self-regulated Coin Payment Setti
                                    ng Function

                                    The franchise can operate on/offline payment methods in multiple for smooth trading
                                    of coins having wide range of fluctuation in value. The franchise can adjust the rate of co
                                    in payment as a part of general payments (cash, credit card etc.) depending on cash va
                                    lue of coins and can specify it to the customers. ALL Pet will create a environment tha
                                    t franchisee can increase the ratio of the coin payment, by providing various benefits su
                                    ch as advertisement exposure and coin reward for the franchises which have high coin
                                    payment ratio.

                                    As a consequence, it is expected to dramatically improve current market problems tha
                                    t avoiding franchisee's use of coin payment system due to profitability change dependin
                                    g on the coin value changes. And, the franchisee can construct the self-regulated autono
                                    mous ecosystem increasing and expanding coin values and use by enlarging autonomo
                                    us coinpayment ratio.

                                    Virtuous Circulation System of Coin Trading through Po-
                                    tential Consumer Reward

                                    The users can set whether they receive targeting advertisements or not at the ALL Pet pl
                                    atform. The users who allow target advertisement can get coins as reward and earned c
                                    oins can be used in all ALL Pet’s franchise..

                                    ALL Pet’s franchises send the optimized advertisements to the platform entry and target
                                    ing customers, and the users receive advertisements that meet with their own needs. Thr
                                    ough the virtuous circulation that accumulated coins are used again in on/offline franch
                                    ise, coins' vitalizations and value enhancement can be realized.

Blockchain based Platform
for All Pet life cycle management                                                                                       38
Franchise
                                               Store            Monthly Pay
                                                               (Coin Payment)
                               Coin Purch
                                 ase

                                                                   (Coin Payment)
                                                                   Monthly Pay
                              Purchase

                                                Holder
                                Coin

       Exchange
                                                                                                 Targeting
                                                                                             Advertisement S
                                                                                                      ervice
                                               10,000 Coin Holds

                                                                                                           Target Advertising
                                                                                                            (Coin Payment)

                                                                                    Advertising                        Coin Reward

                                                                                    Budget
                                                                                    Target Location

                                                                                    Occupation                      Consent of
                                                                                    Entity Information              Receipt
                                                                                    Age
                                                                                    Gender                          Send
                                                                                    Consumption Behavior            Advertisement

                                                                                                                                      ALL Pet
                                                                                Purchase Product/Service
                                                                                (Coin Payment)                                         Coin
                                                                                                                                     Payment

Blockchain based Platform
for All Pet life cycle management                                                                                                               39
III. ALL PET COIN
                                    Token Allocation

ALL Pet Coin
                                                      10%                                            Institutional investor
Issuance Plan                                                         20%
                                                                                                     Echo System
                                            15%

                                                                                                     Strategy Partner

                                                                                                     Team & Advisor
                                            15%
                                                                                                     Marketing
                                                                      40%

                                     At this stage, ALL Pet issues token All Pet Coin (PET) based on the ERC-20 standard, with
                                     a total amount of 5,000,000,000. It has been decided to divide the tokens in the followi
                                     ng way to meet the demand, increase ALL Pet marketing and get the important partner
                                     s so that they contribute to the platform in the different stages.

                                         Institutional investor 20%
                                         Eco System 40%
                                         Strategy Partner 15%
                                         Team & Advisor 15%
                                         Marketing 10%

                                    Use of Proceeds

                                                                                                  Development
                                                        10%
                                                                                                  Legal

                                                                               40%                Operation

                                                                                                  Marketing
                                           35%

                                                                                                  Reserve

                                                                        5%
                                                              10%

Blockchain based Platform
for All Pet life cycle management                                                                                             40
IV. ALL PET BUSINESS STRATEGY

ALL Pet's "4STEP" Strategy

ALL Pet Coin Value Creation using DAPP

Big Data and AI based Scalability to The Fourth Industry
IV. ALLPET BUSINESS                 ALLPet plans to push forward the promotion strategies as below, focusing on th
    STRATEGY                        e blockchain based companion animal life cycle platform, born-reward system,
                                    O2O network for all business, and community in order to construct entire global
                                    market network at 200 trillion sized market.

ALLPet's '4STEP'
Strategy
                                          STEP. 1                                     STEP. 3

                                      Construction of                               Big Data, AI
                                        Companion                                  Establishment
                                      Animal Entity D                              of 4th Industry
                                             B                                       Foundation

                                                             Life Cycle Man
                                                             agement O2O                              Global Leading
                                                              Network for                              And Creation
                                                                                                       of Ecosystem
                                                             Entire Industry

                                                                   STEP. 2                               STEP. 4

                                    STEP 1. Blockchain based companion animal entity
                                               DB construction

                                    Expedited early stage database construction through companion animal ID registration a
                                    nd born reward system using nose print entity authentication technology.

                                    Attracting public curiosity and enhancing early participation by providing various pet
                                    community services such as pet SNS, pet date matching service, and pet chatting system,
                                    and etc.

                                    STEP 2. Life cycle management O2O network for entire
                                               industry

                                    Based on the constructed entity DB through Step 1,creating a foundation of life cycle ma
                                    nagement platform by constructing a network for entire related industries such as prod
                                    uction/distribution, health,

Blockchain based Platform
for All Pet life cycle management                                                                                    42
medical treatment (clinic, pharmaceutical company), finance, food, product/service
                                    (beauty, training school, hotel etc.), education, and etc. of entity lifecycle

                                    STEP 3. Establishment of 4th industry foundation

                                    Constructing big data and AI based life cycle management services platform throug
                                    h collecting and analyzing entity characteristics, PHR, purchase history, usage beha
                                    vior, food record, and etc.

                                    STEP 4. Expansion to global market

                                    Creating and leading global companion animal ecosystem by overseas expansion to
                                    the United States, Japan, and China where have high potentiality of companion ani
                                    mal market growth.

Blockchain based Platform
for All Pet life cycle management                                                                                     43
IV. ALLPET BUSINESS                  DAPP stands for Decentralized Application. Typical blockchain 'Etherium' and '
    STRATEGY                         Quantum' based develped DAPPs are operated through token issuance and toke
                                     n can be purchased through only 'Etherium' and 'Quantum'. 'Mediblock' for man
                                     aging patients' medical record, and blockchain based 'Spacechain' for operating
                                     programs of satellite launching and lunar exploration are quantum based DAPP.

ALL Pet Coin
Value Creation
                                     Utilizing open API soucres such as A LL Pet's decentralized entity ID, PHR database,
using DAPP                           e-commerce system, rewards engine, and etc., it is possible to develop specific ap
                                     plication of various fields like production/distribution, health/medical treatment,
                                     product/ service, finance, O2O, IOT, big data, AI, and etc. All developers can make t
                                     heir own business model through interlocking A L L Pet's DB and commercial API
                                     with their developed own blockchain DAPP. Through this procedure, accessing al
                                     l DAPP can be possible using one user account andwallet.

                                     We plan to create on-offline network and infra by
                                     expanding a business interlocking decentral-
                                     ized blockchain platform through                                      Smart Contract
                                                                                                                code
                                     coop-eration with telecommunication
                                     company, financial institution,                                          Storage

                                     pharmaceutical company and
                                      IT company, and etc.

                                                                                    Smart Contract
                                                                                         code
                                                                                                                 Smart Contract
                                                                                       Storage
                                                                                                                        code

                                                                                                                    Storage

                                                                Smart Contract
                                                       Web3.
                                    User Interface                     code
                                                        js
                                                                     Storage                Smart Contract
                                                                                                   code

                                                                                                 Storage

                                                     User

                                                                                                                    Smart Contract
                                                                                                                            code

                                                                                                                        Storage

                                      DAPP Architecture

Blockchain based Platform
for All Pet life cycle management                                                                                           44
IV. ALLPET BUSINESS                 A LL Pet can provide entity customized information such as AI based product and
    STRATEGY                        service recommendation through collecting and analyzing entity characteristic, PH
                                    R (medical record, prescription medicine),
                                    purchase history, food record, usage behavior, and etc.

Big Data and AI
                                    Big data analysis and AI
based Scalability
                                    ① Scheduler for medical treatment, beauty, walk, and etc., ② Recommendation of hi
to The Fourth                       gh rated store around the user through LBS, ③ Recommendation of insurance and f

Industry                            ood according to the PHR, ④ Suggestion of funeral service product to over 3 years ol
                                    d companion animals, ⑤ It is possible to recommend optimized services for life cyc
                                    le by analyzing information managed through blockchain such as companion animal
                                    chatting, andetc.

                                    Cloud SAAS

                                    Cloud based multi channel system that can provide medical treatment guide to vet
                                    erinarian, including Biometrics (age, height, weight, and etc), medical record, prescr
                                    iption medicine, food record, analysis report, and etc.

Blockchain based Platform
for All Pet life cycle management                                                                                     45
Recursive data accumulation structure

                                                  Entity(Species)Characteristics
                                                  PHR                                User Pattern

                                    Entity ID     Purchase History                   Food Record

                                                                     Data
                                                                 Accumulation             Provide
                                                                                          Matching
                                                                                          Program
                                          Server/DB
                                         Construction

                                            Core                                            Data
                                         Algorithm                                       Calibration

Blockchain based Platform
for All Pet life cycle management                                                                       46
V. ALL PET BLOCKCHAIN
   TECHNOLOGY

ALL Pet's Smart Contract

ALL Pet's Consensus Algorithm
V. ALL PET BLOCKCHAIN               A LL Pet plans to digitalized the assets utilizing blockchain technology and digital
   TECHNOLOGY                       identity. And, by implementing automatic digital asset management using smart co
                                    ntract, A LL Pet will create distributed network for smart economy system.

ALL Pet's Smart
                                    Digital Assets
Contract
                                    The digital assets are the programmable assets which is existed as an electronic data
                                    form. The digital assets can be decentralized using blockchain technology and these
                                    are free from the agents, unreliability, and the traceability of others. Therefore, it can a
                                    ssure the high leveled transparency. ALL Pet supports various digital types of assets a
                                    nd users can establish the relationship with real assets with assetes registration, trade
                                    s, distribution, and digital identity. The assets of digital identity can be protected by t
                                    he regulations.

                                    There are two types of assets: whole assets and entrusted assets. The whole assets a
                                    re recorded into the space and these are distinguishable by all smart contracts and cl
                                    ients. The entrusted assets are written in a private space in accordance with a smart
                                    contract, and these are only distinguishable by clients who share therelevant smart
                                    contracts. The entrusted assets may be shared with many clients depending on a spe
                                    cific agreement.

                                    Digital Identity

                                    Digital identity is an identity information of individual, organization and object that are ex
                                    isted as type of electronic data. Higher leveled digital identity system, rather than current
                                    one, is based on X.509 of PKI (Public Key Infrastructure), and the digital identity standard
                                    which is compatible with X.509 is used. This set of digital identity standards provide co
                                    mpatibility with the cascading proof distribution model of X.509
                                    and support the Web of Trust’s Point-to Point proof distribution model. Through various
                                    types of authentication methods such as face, finger print, voice and message etc., actu
                                    al identify authentication of distribution and use phase can be verified. Simultaneously,
                                    CRL, certificate revocation list, can be managed and recorded by replacing the OCSP p
                                    rotocol asblockchain.

                                    Smart Contracts

Blockchain based Platform
for All Pet life cycle management                                                                                             48
Smart contract is a concept that is firstly established by Nick Szabo in 1994, and the contr
                                    actual terms are implemented by the smart contract when the condition of pre-progra
                                    mmed is initiated. The blockchain technology is a highly reliable system which is decentr
                                    alized and unforgeable, and ALL Pet developed its own superior smart contract syste
                                    m, PetContract.

                                    A noticeable advantage of the PetContract is the compatibility with current developers.
                                    The developers can develop, adjust and compile smart contracts in the familiar IDE circu
                                    mstance (Visual Studio, Eclipse etc.) using programming languages such as C# and JAVA
                                    without additional learning practices. Comparing with traditional Blockchain , The Allpet
                                    Blockchain improves the following functions:

                                     Advanced Encryption: Find a safer ECC curve and add encryption technology against qu
                                     antum attacks.
                                     Payment: Available payment transfer function. User always paid the network fee for ge
                                     neral chain. While We developed the function that merchant help user pay the network
                                     fee. Allpet's Cross-chain communication mechanism allows exchange currency with oth
                                     er networks.
                                     Optimization:
                                     •Remove the UTXO model and change the system currency to the State model for highe
                                     r performance.
                                     •Optimize IO bottlenecks by changing stand-alone nodes to cluster nodes
                                     •Import NativeContract mechanism to enhance contract performance
                                     •Adjust response performance, target developing block within one second.
                                     •Improve the consensus mechanism to further improve performance in the form of VRF
                                     +dbft
                                     •Provide fragmentation scalability, increase the TPS ceiling of the network, and transfor
                                     m the fragmentation into a chain group structure.
                                     •Adjust the consensus mechanism to link the results of smart contracts to the second-le
                                     vel synchronization

                                    Application

                                    ALL Pet develops following various applications, based on NEO technology.

                                    • Node Program
                                    • Blockchain Explorer
                                    • SDK

                                    All Pet makes Smart Contract Call Tree through the state analysis before running smart contract. Th
                                    rough this developed tree, nodes can extent to infinity by proceeding subdivision of smart contra
                                    ct status. And it can overcome the Jamming Effect caused by status subdivision that is problem wit
                                    h blockchain.

Blockchain based Platform
for All Pet life cycle management                                                                                               49
V. ALL PET BLOCKCHAIN               DBFT System
   TECHNOLOGY
                                    ALL Pet plans to construct a system to realize Byzantine Fault Tolerant participatio
                                    n that is certified by large nodes with proxy vote, through DBFT consensus algorith
                                    m. The owner of management token selects a bookkeeper through voting, and th
ALL Pet's                           e selected bookkeeper accomplishes a formula and creates new blocks. The voting

Consensus A                         is continuously proceeded in real time on network.

lgorithm
                                    DBFT applies an error algorithm of f=[(n-1)/3] for the official system consisting of n offici
                                    al nodes. By satisfying the stability and availability, all of general error and Byzantine erro
                                    r can be applied into all network environment. Moreover, since DBFT has completed sup
                                    erior algorithms, it is not divided with blocks and the occurred transaction is not cancel
                                    ed or rolled back.

                                    The block is created every 15~20second within DBFT and top-tier processing speed of
                                    up to 10,000 TPS. As a result, ALL Pet can provide smooth global services.

                                    A LL Pet will perfectly respond for smooth global services of A LL Pet’s platform utilizi
                                    ng various technologies.

Blockchain based Platform
for All Pet life cycle management                                                                                           50
VI. ROADMAP

Development Plan
VI. ROAD MAP

Development Plan

                                    Survey              Plan & Design              Development               Test

                                    2018 Q3             2018 Q4                    2019 Q1                   2019 Q2

                                    Building team                                  Development of O2O Ser    MVP test and simul
                                                        Define elements            vice system               ation
                                    Market research and                            Build a payment system
                                                        Definition of display                                Improvement QnA
                                    Analysis                                       Development of pet com
                                                                                   munity system
                                    Establishment of busi UX/UI Design plan                                  System upgrade
                                    ness plan(IEO)                                 Commerce network syste
                                                          Nose print authenticat   m                      Development of dat
                                    Establishment of mile ion technology develo                              a analysis algorithm
                                    stone                 pment and prototype      Administration program
                                                                                   (Admin)                   Platform release
                                                        Database (server) desi
                                                                                   Development of Allpet w
                                                        gn                                                   Marketing
                                                                                   allet system
                                                        Blockchain data struct                               User verification an
                                                        ure design                                           d data collection

                                                        Construction of platfor
                                                        m server infra network

                                                        Allpet scan (explorer) s
                                                        ystem development

Blockchain based Platform
for All Pet life cycle management                                                                                          52
                                                                                                                           52
VII.TEAM

Core Members

Advisers Partners
VI. TEAM                             Xiong Zheng CEO

                                     Xiong Zheng is a leader of 360 PC game portal. He is an I
                                     T professional who published several hundreds of article

Core Member                          at newspaper and magazine. He has in-depth knowledge
                                     and experience in cultural industry includinggame, movie,
                                     media, literature, etc.; and, he makes more personal conne
                                     ctions. Inaddition,
                                     he is an investment and M&A expert who successfully ac
                                     complished severalprojects.

                                                 FOUNDER
                                      Light Li

                                      Light Li is a core developer of NEO and core module co
                                      mpiler. He is also a founder of NEL blockchain communi
                                      ty.

                                      Cafe Tang FOUNDER

                                      Cafe Tang is a key member of NEL blockchain community,
                                      and he has been charged in development and managem
                                      ent of games and online services for more than 10years.
                                      He is also founder ofShanghai Gundam Ltd.

                                    Zhanao Shi COO

                                    He used to be the Operation Director of Jingdong and N
                                    o. 1 shop , which are both Chinese leading e-commerce p
                                    latform. With 22 years of marketing and operation experi
                                    ence, Zhanao is an e-commerce veteran, and expert in cr
                                    oss-industry resource integration. He’s been committed t
                                    o the development of new e-Commerce structure.

Blockchain based Platform
for All Pet life cycle management                                                          54
Living Tan Core Developer

                                     Living Tan was responsible for the security at Alibaba se
                                     curity safe center. He is network security expert with m
                                     ore than 10years of experience, and he was in charge of
                                     the security of national web sites and financial institut
                                     es during Beijing Olympic.

                                     Live Xi Core Developer

                                     Live Xi worked as a system engineer at China Unicom. He
                                     is mobile network expert with more than 10 years of exp
                                     erience, and he was in charge of managing mobile data s
                                     tores.

                                     Summer Pan Developer

                                     Summer Pan worked as a system engineer at Huawei, an
                                     d he has experience in many game server development.

                                    JinXing Business Director

                                    10+ years’ experience, Expert in digital marketing, lead ge
                                    neration, mobile & video advertising, eCommerce.

Blockchain based Platform
for All Pet life cycle management                                                          55
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