Blockchain based Platform for All Pet Life Cycle Management - ALL Pet
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
WHITE PAPER ALL Pet
Blockchain based Platform
for All Pet Life Cycle Management
Blockchain based Platform
for All Pet Life Cycle Management
Summary
The pet related industry has been rapidly growing all over the world ALL Pet will solve the problems arising from asymmetric
with increase in companion animals (pet) and the increase in owners information and create a healthy companion animal ecosystem by m
aintaining companion animals' life cycle information with developm
hip of pets. In new emerging countries such as China, in addition to
ent of the world's first decentralized companion animal ID and PHR
the United State and the United Kingdom which have an advanced
(Pet Health Record) database, the life cycle management based O2
companion animal culture, the diversification of pet related busines
O commerce network and reward point
s has been quickly developing with increasing number of companion
system, and pet community system, using animal'snose print authenti
animals; and, this trend is the same in Korea.
cation technology andblockchain.
However, experts point out that the solution of problems caused by
ALL Pet, as blockchain based life cycle management platform for
asymmetric information between seller and buyer at the productio
companion animals, will become a leading global company to create
n/distribution stage, the systemic market price with distribution str
a global companion animal ecosystem linking vast business of 200 bi
ucture, and the improvement of government policy should be prec
llion dollar sized market worldwide.
eded for the growth of companion animal market. To that end, a net
work system that builds a database for the management of compani
on animals and connects the production-distribution-companion-p
ost management of entire industry arerequired.
Table of Contents
I. BUSINESS BACKGROUND
Application and Prospect of Blockchain Technology 7
Global Companion Animal Market Size and Trend 8
Classification of Companion Animal Related Industry and 10
The Problems
The Need for Blockchain based Companion Animal Life Cycle 12
Management Platform
II. ALL PET ECOSYSTEM
Animal's Nose Print authentication Technology and ID Registration 15
Solution of Asymmetric Information Problem Using a Pet Code Search Techn- 19
ology (parcel out, breed registry search)
Companion Animal ID based Blockchain Network 21
Hybrid Blockchain based Health Care(medical treatment) Network 23
Decentralized Access for Financial ItemSubscription 25
O2O Commerce Network for Companion Animal's Life Cycle 27
Management
Paring IOT Wearable Device 29
World's First CompanionAnimal-Born Reward System 31
Pet Community System for Happy Companion Animal Ecosystem 32
III. ALL PET COIN
The Concept of A LL Pet Coin Point (seed) 34
Reward System of A LL Pet Coin 35
A LL Pet Coin Economics 37
A LL Pet Coin Issuance Plan 40
IV. ALL PET BUSINESS STRATEGY
A LL Pet's "4STEP" Strategy 42
A LL Pet Coin Value Creation using DAPP 44
Big Data and AI based Scalability to The Fourth Industry 45
V. ALL PET BLOCKCHAIN TECHNOLOGY
ALL Pet's Smart Contract 48
ALL Pet's Consensus Algorithm 50
VI. ROAD MAP
Development Plan 52
VII. TEAM
Core Members 54
Advisers 57
Partners 58
White Paper Notice 60
I. BUSINESSBACKGROUND Application and Prospect of Blockchain Technology Global Companion Animal Market Size and Trend Classification of Companion Animal Related Industry and The Problems The Need for Blockchain based Companion Animal Life Cycle Management Platform
I. BUSINESS BACK- The blockchain can be defined as a system in which all members (nodes/peers)
GROUND create a distribute archive to store ledger that records transaction information
and simultaneously update ledger with cryptosystem when new transaction occ
urs. Conceptually it can be said a digital public book or distributed ledger with str
ong anonymity and security.
Application
and Prospect of In IT advanced countries such as the United States, Europe, and, Japan, not only util
Blockchain ize blockchain as various kinds of virtual currency technology but also explore de
velopment of a new payment platform combining with ICT and industrial applicat
Technology ion keeping in mind it will be settled as a next generation financial transaction sy
stem.
Blockchain technology can be expanded to whole industry and intellectual propert
y such as Cryptocurrency, Public & Security, Industrial Application, Transaction & Pay
ments depending on the network, application of cryptosystem, and platform functio
n.
Moreover, the role of ICT is being emphasized gradually.
Specifically, industrial application fields are utilizing blockchain technology such as I
OT, SNS, E-commerce, copyright, online AD, and numerous global companies like IBM,
FILAMENT, Datt, synereo, openbazzr, and siamoSoci are making new business model
s utilizing blockchain technology.
Blockchain based Platform
for All Pet life cycle management 7
I. BUSINESS BACK- The pet related industry has been rapidly growing all over the world with interest in
GROUND companion animals (pet) and the increase in ownership of pets. In new emerging co
untries such as China,in addition to the United State and the United Kingdom which
have an advanced companion animal culture, the diversification of pet
related business has been quickly developing with increasing number of companion a
Global Com- nimals; and, this trend is the same in Korea.
panion Animal
Global companion animal market size can be currently estimated at annual 200 billi
Market Size and on dollars, and the related market has been growing at a annual growth rate of 10%
Trend since 2012. In 2016, the companion animal market size in the United States was esti
mated to 75 billion dollars, 15billion dollars in Japan, and 2 billion dollars in Korea. It
is expected to exceed 5 billion dollars in 2020.
The number of companion animal in the United States are 90 million dogs and 94
million cats, 12million dogs and 8 million cats in Japan, and 9 million each dogs and
cats in the U.K., respectively.
However there are 3.5 million dogs in Korea and number of cats is insignificant.
Recently the number of companion animal in the emerging companion animal mar
ket, China can be estimated to 30 million dogs and 60 million cats. In Brazil, the num
ber is estimated to 36 million dogs and 13 million cats.
Number of companion animals by country in 2016
Number of Dogs Number of Cats
Unit :million
9,400
9,000
6,000
3,000
1,200
800 900 900
350
25
U.S. Japan U.K. China Korea
Blockchain based Platform
for All Pet life cycle management 8
USA TOTAL PET MARKET Retail $ Adj $ 2009Base
70
65
Retail Sales In $ Billions
60
55
50
45
2009 2010 2011 2012 2013 2014 2015 2016 2017
USA PET FOOD Retail $ Adj $ 2009Base
31
29
Retail Sales In $ Billions
27
25
23
21
19
17
2009 2010 2011 2012 2013 2014 2015 2016 2017
Blockchain based Platform
for All Pet life cycle management 9
I. BUSINESS BACK- Companion animal industry category
GROUND Item Item
Production/Distribution Companion animal production, import, breeding,sale
Food/Supplies Feed, snacks, clothing, accessories
Classification of Health/Medical Hospitals, medicine. healthcare
Companion Finance Insurance and trust for companionanimal
Animal Related Education Training school, kindergarten
Service Beauty, care, hotel, dogwalker, transportation etc.
Industry and IT O2O, IOT(IP camera, wearable device)
The Problems Contents Broadcast/Media(Dog TV), contents
Companion animal related industry can be categorized into production/distribution
(sale) of companion animal, food/supplies, health/ medical, financial/insurance, ed
ucation, services, IT and contents.
The consumptions distribution for companion animal in the US are 42% of purchase
of feed, 22% of supplies and non-prescription medicine, 24 %of veterinary clinic, 9%
of various services such as beauty, and 3 %of animal purchase cost. Japan, China an
d Korea are expected to show a similar distribution.
9% Pet Food
3%
Medicines
42%
24% Animal Hospital
Pet Phurchase
Pet Service
22%
However, experts point out that the solution of problems caused by asymmetric inf
ormation between seller and buyer at the produc-
Blockchain based Platform
for All Pet life cycle management 10tion/distribution stage, the systemic market price with distribution structure, and t
he improvement of government policy should be preceded for the growth of co
mpanion animal market. To that end, a network system that builds a database for t
he management of companion animals and connects the production-distribution-
companion-post management of entire industry are required.
Blockchain based Platform
for All Pet life cycle management 11I. BUSINESS BACK- The primary element to connect production-distribution-companion-post manage
GROUND ment industry of companion animal market is identifiable information of companio
n animals. To solve the problem of asymmetric information between seller and buye
r at production/distribution stage, identifiable information of companion animals
such as ID(species, age, gender, location, owner information) and health record(PH
The Need for R) is certainly required.
Blockchain based
Companion Through an entity authentication ID, it is possible to connect with clinical information
Animal Life Cy- such as vaccination, prescriptive medicine, surgical records and it also allow you to re
commend appropriate products and services for companion animal. identifiable info
cle Management rmation that can't be forged and health records are essential for joining financial prod
ucts such as insurance, trusts, and mutual aid that have emerged in advanced countrie
Platform s recently. Moreover it is possible to optimize animals and secure significant data thro
ugh paring IOT wearable products.
The companion animal registration system started in major developed countries suc
h as the US, the UK, and Japan. And, Korea has been implemented a mandatory regis
tration system since 2014.
However, the registration rate is about 10%and it cannot induce companion animal
owner's active participation because of the complication of registration process, th
e burden of maintenance costs, and, the lack of effectiveness and benefits.
A LL Pet will solve the problems arising from asymmetric information and create a
healthy companion animal ecosystem by maintaining companion animals' life cycle i
nformation with development of the world's first decentralized companion animal
ID and PHR database, the life cycle management based O2O commerce network a
nd reward point system, and pet community system, using animal's nose print auth
entication technology and blockchain.
Blockchain based Platform
for All Pet life cycle management 12Companion animal ID & PHR blockchain network
Distribution
(sale)
First owner registration
ID registration
Reward point
Nose print recognition Transfer point
technology
Reward point
Reward point
Production Companion
PETID BLOCKCHAIN
(PHR) NETWORK
Health/Medical
Funeral service
Reward point
Product/Service
Finance
(investment trust) Finance
(insurance, funeral)
Post Management
Blockchain based Platform
for All Pet life cycle management 13II. ALL PET ECOSYSTEM Animal's Nose Print authentication Technology and ID Registration Solution of Asymmetric Information Problem Using a Pet Code Search Technology(pa rcel out, breed registrysearch) Companion Animal ID based BlockchainNetwork Hybrid Blockchain based Health Care(medical treatment) Network Decentralized Acc ess for Financial Item Subscription O2O Commerce Network for Companion Animal's Life Cycle Management Paring IOT Wearable Device World's First Companion Animal-Born Reward System Pet Community System for Happy Companion Animal Ecosystem
II. ALL PET ECOSYSTEM The conventional identification authentication technology such as embedded chip
Entity Management inserting method(RFID), external chip attachment method, arterial authentication m
ethod, iris authentication method have various problems because these may damage
to animal body, low authentication rate, complicate process, high cost, and etc.
However, customer(owner) can easily and simply register his or her own companion
Animal's Nose animal's ID using A LL Pet's animal nose print authentication technology.
Print authentica-
tion Technology
and ID Registra- Companion animal ID registration usinganimal nose print auth-
tion entication technology
Nose print entity authentication technology using different nose wrinkle pattern for
each animal like human fingerprint has the following advantages which have improve
d all disadvantages of existing entity authentication technology.
1. It does not damage to animal body.
2. Entity authentication rate is very high at 95.4%.
3. Camera authentication technology enable authentication - authentication - regis
tration through mobile Apps. Accessibility to use can be increased though fa
miliar naming like pet code
ROI
Breads Ridges
Please align the pet’s nose p
rint into the circle!
Blockchain based Platform
for All Pet life cycle management 154. It is world's best entity authentication technology which is
capable in various species such as dog, cat, cow, pig, and etc.
Animal Nose Print Entity Authentication Method
Entity authentication using nose print can be classified in two methods. The first o
ne is making a two-dimensional data to have a nose print taken with a specialized
paper. The advantages of this method is to prevent a recognitive problem causing b
y living thing’s curved surfaces and to eliminate all kinds of unexpected problems
causing by effects of light. However, the experts who has many experiences in this f
ield for the process of taking an animal’s nose prints on the paper are needed. The
re is also problem of incurring time and cost since the process of 2D data conversio
n is required.
The second is a method to use each extracted characteristic from a digital image of
nose print in the authentication process. The
advantage of this method is fast and easy to acquire data for entity authentication a
nd it is appropriate for the online service. On the other hand, there is a disadvantag
e: unexpected problems of a curved surface of living thing and changes, the proce
ss of affine transformation, reflected light and user’s camera using pattern.
These variables increase a probability that occur wrong result and mistranslation. T
herefore, the optimized method and application of algorithm are essential for an a
nimal nose print authentication.
Animal Nose Print entity Authentication technology
Algorithm
Acquired animal nose prints would be processed by A LL Pet's multiple processings inclu
ding a necessary coordinate detection, filtering, and image conversion etc. A major entit
y authentication algorithms that can be applied to nose authentication are SIFT (Scale I
nvariant Feature Transform), SURF (Speeded-up robust features), BRISK (Binary Robust I
n Variant Scalable Keypoints), FREAK (Fast retina keypoint) etc.
A LL Pet utilizes the combination of these
Blockchain based Platform
for All Pet life cycle management 16algorithms for having precedence over high accuracy. Specifically, it improves effici
ency and matching accuracy by combining feature point extraction of SURF and a f
eature point technology of SIFT.
SURF and SIFT are the algorithm for high speed. First, the SIFT generates a scale sp
ace of pyramid to find the scale-invariant feature points as below;
D(x, y, ō) = (G(x, y, kō)-G(x, y, ō)) *I(x, y)
Then, SURF accumulates pixel values to make an integral image and this integral imag
e is applied to box filter.
The generated boxes are arrayed and when they are larger than the specified thres
hold they become feature points. SURF accelerates the process by changing the si
ze of the box filter to be convolved with the original image. The detected feature
point candidates are determined as feature points by comparing with the neighbo
ring 26 points.
Confirmed feature points should be described as a fixed form in the algorithm, an
d this is called the feature point technology and use SIFT. The feature point technic
ian calculates magnitude and direction for each pixel in the 16x16 region around the
feature point using gradient as shown below, and generates histogram by assign- in
g to bin.
Blockchain based Platform
for All Pet life cycle management 17By applying a window which have the magnitude of the gradient and
the Gaussian weight, a large pixel which is close to the center would has a great im
portance. The bin means 36 bins that is generated by dividing 360 degrees by 10. In th
e generated histogram, the direction of maximum frequency is set as a dominant or
ientation and achieve a rotation invariance by turning 0 degrees. Lastly the histogr
am of 8 directional bin is created after dividing 4x4 region by 4 and define a 128(4
x4x8)
dimensional feature technician.
The appropriate algorithm combination of feature points extraction and feature po
ints technology should have been effective and have a high accuracy in the entity a
uthentication system using nose print image. The use of combination algorithm of
feature points extraction of SURF and feature points technology of SIFT is appro- p
riate for blockchain based A LL Pet system.
Blockchain based Platform
for All Pet life cycle management 18II. ALL PET ECOSYSTEM Nose print authentication technology based entity ID registration method enables
Entity Management to solve asymmetric information problem between seller and buyer at companion
animal market. The providers register companion animal's ID to sold, and the consu
mer can check a companion animal's entity information and breed registry (gene
alogy) to be adapted through the pet code san technology.
Solution of The consumer can, using smart phone, scan nose print and confirm blockchain infor
Asymmetric In- mation that cannot be forged.
formation Prob-
lem Using a Pet Blockchain and nose print authentication technology based entity information c
Code Search annot be forged and deleted. Consequently, it can minimize the incidence of ab
andoned dogs and facilitate re-adoption process.
Technology
Mobile pet code scan
ALL Pet provides pet code (nose print) for clean distribution market between seller,
producer and consumer. If the provider completes entity Id registration, consumer c
an scan nose print and check information such as species, age, gender, owner, breed r
egistry, and etc through a smart phone.
International authorized breed registry search
ALL Pet provides breed registry search feature using mobile pet code scan technol
ogy. By sharing the DB through partnership with an organization that issues an inter
national authorized breed registry, ALL Pet can provide information of species, regist
ration numbe, owner, issuing organization, and etc.
Breed registry issuing organization can increase the reliability of breed registry and e
fficiently manage the entity through ALL Pet platform.
Blockchain based Platform
for All Pet life cycle management 19Breed registry information transmission using mobile pet code scan technology
Consumer
Nose print s
Transmission of b
can
reed registry info
rmation
Provider
ID ALLPET PETCODE
register PLATFORM SCAN Breed registry DB
Information
matching
Entity
information
Blockchain based Platform
for All Pet life cycle management 20II. ALL PET ECOSYSTEM A LL Pet can construct following industrial network for owner's entire manageme
Industrial Network for Companion nt through ID registration using companionanimal nose print authentication techno
Animal LifeCycle Management logy. A LL Pet is able to provide optimized services such as production/distributio
n for each entity life cycle, health/medical care, finance, food, products/service, ed
ucation, and etc., and it is possible to construct new companion animal industrial e
cosystem by utilizing blockchain system for all important information.
Companion
Animal ID based
It is possible to easily manage abandoned and lost dogs using simple nose print
Blockchain Net- entity authentication and solve the related social problem.
work
Owner can easily manage medical records(date of medical exam, vaccination, pr
escription medicine, operation record etc.) by constructing pet ID information
(species, age, gender, location, owner, and etc) based O2O clinic network
It is possible to facilitate joining financial items such as insurance, trusts and funeral
service through de-centralized companion animal ID and health record(PHR) that c
annot be forged.
It collects and analyzes the data such as entity characteristics, PHR, and purchase hi
story to provide recommendation for companion animals. It also provides a uniqu
e feature for food record that is capable of analyzing the composition of the fee
ds normally consumed by animals.
It is possible to optimize animals and collect meaningful information through interl
ocking IOTwearable.
Blockchain based Platform
for All Pet life cycle management 21Industrial network for companion animal owner's whole management
Health medica
l
IOT Warable
Medical
Pet ID
record
BLOCKCHAIN
NETWORK
Food purchase h
Purchase Production ID register istory Production
Distribution
Service
Buyer (Producer, Seller) Pay in-born re Point
Transfer PETID
(First owner) ward reward/use
reward (PHR)
Insurance/
PHR
trust
Join
Education
Finance
Blockchain based Platform
for All Pet life cycle management 22II. ALL PET ECOSYSTEM In the United State's companion animal market, veterinary clinic and medicine c
ost accounted for highest percentage of 46%. It is integral part that needs the m
Industrial Network for Companion
ost data collection, analysis and management in the whole market.
Animal LifeCycle Management
In the A LL Pet platform, companion animal ID information(species, age, gender, loc
ation, owner etc.) can be provided to veterinary clinic through the management
Hybrid Block- system, if user agrees to collect personal information, and veterinary clinic can re
gister animal's medical record(date of medical exam, vaccination, prescription me
chain based dicine, operation record etc.) to platform and manage using blockchain. Through
this, it is possible to construct O2O environment which is available for continuous
Health Care care and consistent
(medical) Net- health care at any animalclinics.
work
Financial
Producer
Company
medical fee
Pay point
Pay
Companion a
nimal ID Medical record
Medical record ALLPETPLATF Companion
ORM animal ID
Medical record
Companion
animal ID
Health/Medical treatment network]
Blockchain based Platform
for All Pet life cycle management 23The financial institutions are developing various insurances and loan products in res
ponse to growing demands of companion animal health care; thus, the unforgeabl
e medical record for blockchain is required.
Companion animal owners can prevent any concerns of their pet's health problems,
medical situation, and high medical cost through A LL Pet platform blockchain bas
ed ID/PHR management, clinic and finance network. Through data analysis, it will b
e possible to suggest vaccination and medical checkup schedule according to th
e life cycle, and good rated nearby store, based on LBS(location based service), can
be recommended.
Through the hybrid blockchain technology that is operated by business agreement
s between network entities in the platform, A LL Pet will provide companion animal
ID information for pre-affiliated hospitals. And health record (PHR) such as medica
l treatment informations are provided to owners, financial institutions, and health
care developers. Through this, the security of the platform can be enhanced.
Blockchain based Platform
for All Pet life cycle management 24II. ALL PET ECOSYSTEM The financial institutions are developing various insurances and loan products in resp
Industrial Network for Companion onse to growing demands of companion animal health care; thus, the unforgeable
Animal LifeCycle Management medical record for blockchain is required.
Companion animal's insurance purchase rate is 10%in theU.S., 20% in the U.K., 15%in th
e Germany, 10% in Japan and 0.1% in Korea and it is extremely low compared to 200
Decentralized trillion won's market size. This is caused by non-standardized animal medical expen
Access for Finan- ses and entity health information(medical records).
cial Item
Subscription Insurance purchase rate in major countries Unit :%
20
15
10
5
0
U.S. U.K. Germany Japan Korea
It is possible to standardize medical expense through blockchain information coll
ected by A LL Pet's nose print entity authentication technology and industrial net
work for lifetime management. Through this, A LL Pet can provide unforgeable in
surant's information to financial institutions. Furthermore, it will be possible to rec
ommend optimized financial products (insurance, trust, funeral service) for custo
mer's companionanimal.
A LL Pet will provide animal's PHR(health/ medical records), life expectancy(rem
aining life prediction), and owner's information to financial institutions, to simplif
y customers' insurance/trust items purchase process.
Blockchain based Platform
for All Pet life cycle management 25Companion animal Insurance/trust enrollment process
Companion a
nimal ID
Medical r
Reserve fund ecord Companion animal
(lump-sum) authentication Management
Agency
Previous ALLPET PETCODE
owner PLATFORM SCAN
ng
di
ee
br
or Trusts supervisory
sf
nd
Lawyer, Administrative ag
Fu
ent
Written will, Check qualification
Contract for pet trusts
Beneficiary
(New owner)
Trust goods for companion animal
Pet Trust can be called as Statutory Pet trust, is a trust agreement that delegate necessary funds for breeding (cash, checks, real
estate, etc) to new owner(beneficiary) who will take care companion animal, after current owner's death or under specific situati
on that cannot take care animal due to disease.
Blockchain based Platform
for All Pet life cycle management 26II. ALL PET ECOSYSTEM ALLPet can construct related industrial O2O network such as production/distribut
Industrial Network for Companion ion(parcel out) of entity life cycle, health, medical treatment (clinic, pharmaceutica
Animal Life Cycle Management ls), finance, food, production/service (beauty, training school, hotel, pet sitter/dog
walker etc.), and education, based on structured entity DB. Moreover, owners can
do a rational consumption such as product searching/price comparison, points sa
ving, and customized product recommendations through PC andmobile.
O2O Commerce
Network for
1) Companion animal related products/service searching and
Companion An-
price comparison
imal's Life Cycle
A feature of searching and price comparison for all products of companion animal
Management and meals such as food, products, health(medical treatment), finance, education, ser
vice, IT, contents, andetc.
2) Payment system (PG) and point saving and using through the
POS interlocking
Users can receive reward points according to purchase amount of the affiliated prod
ucts.
Points (own company/affiliated company)can be used at on/offline platform or conv
erted into ALL Pet coin.
3) Customized products for companion animal/service recomm
endation
By collecting and analysing data such as entity characteristics and PHR, purchase his
tory, it is possible to recommend various customized services for companion animal s
uch as health, beauty, caring, hotel, dog walker, insurance, funeral service, and etc. Mo
reover, it is possible to acquire food record to understand companion animal's eatin
g habit and feed ingredients through food transaction history. Through this, it can pr
ovide optimized feed recommendation and automatic feeding delivery system by c
hecking each entity and homogeneous entity's feed consumptiontrend.
Blockchain based Platform
for All Pet life cycle management 27All Pet Reward Network
ALLPET BLOCKCHAIN
PLATFORM NETWORK
O2O
Production /
Core Algorithm
Distribution
Purchase history ALL PetCoin
Product / Food Record History
LBS, BIG DATA
Service
Health /
Medical / Finance
O2O / IOT Provide
Customized Purchase Reward
ALL Pet
Service Payment Engine
Coin
Entire Industry Network for Lif
e Cycle Management
ALLPet's food record
Feed purchase accounted for 42% of entire companion animal market is major health information to check animal's ecologi
cal environment.
With monitoring food record containing feed type, frequency, and provided component analysis, users can purchase animal
food cosidering their pet's health.
Blockchain based Platform
for All Pet life cycle management 28II. ALL PET ECOSYSTEM As, recent companion animal related market and culture are rapidly growing, pet
Industrial Network for Companion wearable which can manage companion animal's health condition on behalf of t
Animal LifeCycle Management he owner is drawing attention as an innovative device while the interest in comm
on wearable devices is declining. There are various types of service utilizing IOT su
ch as tracking services using GPS/mobile app, remote heathcare services using se
nsor technology, and entertainment services for companion animals only.
Paring IOT
Wearable Device
'Whistle', 'Tagg', 'FitBark', and 'Voyce' in the U.S. are representative pet wearable de
vices. While those appearances are slightly different appearances, all of those are a
ttached to collar to monitor activity and health status, and display the related dat
a at app or web portal.'Wandant' and 'Wangnyang health care' in Japan collect an
d analyze companion animals' health information using IOT
and they are focused on the utilization plan by cooperating with pharmaceutical
or insurance companies. In Korea, StarWalk of LG U plus and T-pet of SKT are typica
l examples.
Since ALLPet provides companion animal ID and PHR information on blockchain
network to pet wearable manufacturer, wearable
'Whistle activity monitor'(left) and 'Tag'(right) of Fit bark device
pet wearable of Whistlelab
products can be optimized for companion animal and can collect and store meani
ngful information through device's open API.
All information can be recorded and the data can be integrated in ALLPet's PHR.
Since the collected and integrated information then is managed by blockchain, it is
possible to provide reliable information to medical, finance and manufacturing com
panies.
Blockchain based Platform
for All Pet life cycle management 29IOT device interlocking structure diagram
ID Registration
E-Commerce
Health/Medical
PET ID
CMC
PHR
ALLPET
PLATFORM
CMNT
Community
IOT
Optimization
Blockchain based Platform
for All Pet life cycle management 30II. ALL PET ECOSYSTEM The producer, seller and buyer(first owner) at production/distribution stage can r
Industrial Network for Companion egister ID easily and simply through A LL PET's nose print authentication technolo
Animal LifeCycle Management gy. Then, some points which can be converted into ALLPET's coin are given to ind
ividual account through authentication process.
World's First When the seller sells to the buyer, the points are delivered to the buyer except for
the seller's compensation(within 20%) with changing the ownership of companion
Companion Ani- animal. In other words, it is possible to transfer points from seller to owner because
compensation is made as companion animal's account. It is the same when owner
mal-Born Reward who has purchased the companion animal initially registers their ID.
System
Through the ALLPet's nose print authentication technology, it is possible to mana
ge entity management easily and simply; and, ID registration at production/distribu
tion/purchase stage can be vitalized through inborn compensation system that pa
y point to entity's account.
Registration
Reward
+Reward
Production/
ID
Distribution
+Reward Companion
Product/
Service Animal
PETCODE ALL PET
Management
SCAN PLATFORM
Health/
Medical/ +Reward
Finance / I
T
Related Market
Network
Inborn compensation management system through
entity ID registration
Blockchain based Platform
for All Pet life cycle management 31II. ALL PET ECOSYSTEM ALLPet provides various community service for creating companion animal's happ
Industrial Network for Companion y ecosystem. ALLPet is willing to provide various entertainment to interact betwe
Animal LifeCycle Management en owner and companion animal, rather than just sharing the related news, breedi
ng knowledge and pet contents within existingcommunities.
Pet Community Pet date matching service
System for Hap- After entering the chat room through entity nose print authentication, ALLPet can an
py Companion alyze accumulated data (PHR, purchase history, food record) in the companion anim
al's ID information (species, age, location, owner information etc.) and recommends
Animal Ecosys- the best matching entity. It enable to invigorate community and mutual exchange b
etween owners.
tem
Pet chat service
Developing AI IOT device and media contents for communicating between dogs and
owner, and between dogs with development of translation technology for compan
ion animal's language authentication.
In the United States, the research to interpret Marmoset monkey's beep sounds us
ing AI and translate sheep's pain language have been conducted. In 2017, Con Slobo
dchikoff, Emeritus professor of the University of Northern Arizona and author of t
he book 'Chasing Doctor Dolittle; Learning the language of Animals' has researche
d about prairie dog for 30 years. He is performing a research of understanding do
gs' languate by analyzing video depicting dog barking sounds and movement. He
also conduction a research of converting dogs' sounds into human language (Engl
ish) using algorithm.
Blockchain based Platform
for All Pet life cycle management 32III. ALL PET COIN The Concept of ALL Pet Coin Point (seed) Reward System of ALL Pet Coin ALL Pet Coin Economics ALL Pet Coin Issuance Plan
III. ALL PET COIN About 680 kinds of cryptocurrency including Bitcoin, Etherium, Ripple, and Light
coin were created based on blockchain technology. Although these were not reco
gnized as legal currency, it is proliferating as substantive currency in general store
or e-commerce.
The Concept of
ALLPet Coin The most attractive parts of blockchain are the distributed structure, security and t
ransparency. It is indispensabletechnology
Point (seed) in digital world where all real life and business transactions are depending on netw
ork. It is also expected to create new ecosystem over the virtual currency.
P2P Block chain finance transaction system
ALLPet is hybrid blockchain based companion animal's life cycle management pla
tform integrating with e-commerce and network system. ALLPet is decentralized p
rotocol that can exchange reward points through ID registration and product/servi
ce purchase to cyptocurrency, ALLPet coins. The points converting into ALLPet c
oins are defined as 'Seedfile'.
Using ALLPet's business mechanism convertingexisting centralized e-currency to d
ecentralized cyptocurrency, the developed decentralized open source (application)
is provided in order to securely trade rewarded points.
Blockchain based Platform
for All Pet life cycle management 34III. ALL PET COIN ALLPet provides the points (seed) which is transferable to cryto- currency 'ALLPe
t Coin' through rewards engine algorithm when producer, seller, or buyer (first own
er) registers companion animal's ID for counting the number of entity at productio
n/distribution stage.
Reward System
of ALLPet Coin The rewards (coin) algorithm creates virtuous cycle structure through maximizin
g user's needs and constructing reuse environment. 'ALLPet pay' is given different
ly depending on the value of the activities in the platform system such as payme
nt of various service use, posting reviews, creating contents, and singing on; and,
accumulated 'ALLPet pay' can be used for various services in ALLPet ecosystem.
The rewards systems can be as follows.
ID registration of producer, seller, or buyer (first owner)
Product/service purchase in theplatform
Activeness: Posting a review, clicking like, leavinga comment, creating contents, an
d SNS sharing
*The points can be transferred among users, and previous owner can pay
(or support) the points to new owner as the form of trusts.
The points pool in the rewards engine can be procured holding own amount throu
gh IOC, service fee of product/service registration/ sales in the network, B2B infor
mation usage fee, and advertising avenues.
Blockchain based Platform
for All Pet life cycle management 35Rewards engine process
Completion of Regi
stration
Entity ID
Registration
Commission
Of Products/
Completion of Service
Trusts Products/ Payment
Service
Service
Fee of B2B
Purchase Information
New Owner
Owner Reward Engine
Advertising
Avenue
Participation
Activity
Blockchain based Platform
for All Pet life cycle management 36III. ALL PET COIN A LL Pet desires to vitalize the coins and increase the values by securing coin liqui
dity and constructing the virtuous circle of coin trading between O2O business op
erator and customer. The subject of usage of A LL Pet’s coin trading is a franchise (a
business operator), a holder (a top level in franchise) and a general user. ALL Pet is ba
ALL Pet Coin sed on the on/off-line payment system, the target advertisement service, and the re
Economics wardalgorithm.
Franchise and Holder Level
The business operators related to companion animal such as animal hospital, beauty,
hotels, sales/shops, pet sitter (dog walker), etc. can join O2O platform franchise and p
ay advertising expense as certain amount of coin. Among them the franchisee that h
as more than 10,000 coins is designated as a Holder level, and they can use ALL Pet’
s target advertising service.
Optimized Targeting Reward Advertisement for Com-
panion Animal Franchisee
The holder leveled franchise which has more than 10,000 coins can send advertisem
ent the targeted customers by setting advertising budget, the location of the target, t
he age, sex, occupation, companion animal (entity) information, consumption propens
ity etc. The customers who allowed to receive the targeted advertisement would ear
n coins as reward whenever they receive the advertisement, and the accumulated coi
ns can be used at all ALL Pet’s franchise.
For example, the operator A of animal hospital can send the targeted advertisement
to female customers aged 25 to 40 who lived within 3km of the hospital, who own a d
og three or more years old with frequency of medical visiting is more than once ever
y three weeks. And customers can pay medical expenses with rewarded coins by vis
iting thehospital.
The franchise can conduct a superior marketing with more effective advertising com
pared to conventional advertisement such as flyers and SNS etc. through the target
marketing using verified big data and blockchain based customer information. If the
holder franchisee are increased, the value of coin will continuously enhanced due to
increase of coins' use.
Blockchain based Platform
for All Pet life cycle management 37The Benefit based self-regulated Coin Payment Setti
ng Function
The franchise can operate on/offline payment methods in multiple for smooth trading
of coins having wide range of fluctuation in value. The franchise can adjust the rate of co
in payment as a part of general payments (cash, credit card etc.) depending on cash va
lue of coins and can specify it to the customers. ALL Pet will create a environment tha
t franchisee can increase the ratio of the coin payment, by providing various benefits su
ch as advertisement exposure and coin reward for the franchises which have high coin
payment ratio.
As a consequence, it is expected to dramatically improve current market problems tha
t avoiding franchisee's use of coin payment system due to profitability change dependin
g on the coin value changes. And, the franchisee can construct the self-regulated autono
mous ecosystem increasing and expanding coin values and use by enlarging autonomo
us coinpayment ratio.
Virtuous Circulation System of Coin Trading through Po-
tential Consumer Reward
The users can set whether they receive targeting advertisements or not at the ALL Pet pl
atform. The users who allow target advertisement can get coins as reward and earned c
oins can be used in all ALL Pet’s franchise..
ALL Pet’s franchises send the optimized advertisements to the platform entry and target
ing customers, and the users receive advertisements that meet with their own needs. Thr
ough the virtuous circulation that accumulated coins are used again in on/offline franch
ise, coins' vitalizations and value enhancement can be realized.
Blockchain based Platform
for All Pet life cycle management 38Franchise
Store Monthly Pay
(Coin Payment)
Coin Purch
ase
(Coin Payment)
Monthly Pay
Purchase
Holder
Coin
Exchange
Targeting
Advertisement S
ervice
10,000 Coin Holds
Target Advertising
(Coin Payment)
Advertising Coin Reward
Budget
Target Location
Occupation Consent of
Entity Information Receipt
Age
Gender Send
Consumption Behavior Advertisement
ALL Pet
Purchase Product/Service
(Coin Payment) Coin
Payment
Blockchain based Platform
for All Pet life cycle management 39III. ALL PET COIN
Token Allocation
ALL Pet Coin
10% Institutional investor
Issuance Plan 20%
Echo System
15%
Strategy Partner
Team & Advisor
15%
Marketing
40%
At this stage, ALL Pet issues token All Pet Coin (PET) based on the ERC-20 standard, with
a total amount of 5,000,000,000. It has been decided to divide the tokens in the followi
ng way to meet the demand, increase ALL Pet marketing and get the important partner
s so that they contribute to the platform in the different stages.
Institutional investor 20%
Eco System 40%
Strategy Partner 15%
Team & Advisor 15%
Marketing 10%
Use of Proceeds
Development
10%
Legal
40% Operation
Marketing
35%
Reserve
5%
10%
Blockchain based Platform
for All Pet life cycle management 40IV. ALL PET BUSINESS STRATEGY ALL Pet's "4STEP" Strategy ALL Pet Coin Value Creation using DAPP Big Data and AI based Scalability to The Fourth Industry
IV. ALLPET BUSINESS ALLPet plans to push forward the promotion strategies as below, focusing on th
STRATEGY e blockchain based companion animal life cycle platform, born-reward system,
O2O network for all business, and community in order to construct entire global
market network at 200 trillion sized market.
ALLPet's '4STEP'
Strategy
STEP. 1 STEP. 3
Construction of Big Data, AI
Companion Establishment
Animal Entity D of 4th Industry
B Foundation
Life Cycle Man
agement O2O Global Leading
Network for And Creation
of Ecosystem
Entire Industry
STEP. 2 STEP. 4
STEP 1. Blockchain based companion animal entity
DB construction
Expedited early stage database construction through companion animal ID registration a
nd born reward system using nose print entity authentication technology.
Attracting public curiosity and enhancing early participation by providing various pet
community services such as pet SNS, pet date matching service, and pet chatting system,
and etc.
STEP 2. Life cycle management O2O network for entire
industry
Based on the constructed entity DB through Step 1,creating a foundation of life cycle ma
nagement platform by constructing a network for entire related industries such as prod
uction/distribution, health,
Blockchain based Platform
for All Pet life cycle management 42medical treatment (clinic, pharmaceutical company), finance, food, product/service
(beauty, training school, hotel etc.), education, and etc. of entity lifecycle
STEP 3. Establishment of 4th industry foundation
Constructing big data and AI based life cycle management services platform throug
h collecting and analyzing entity characteristics, PHR, purchase history, usage beha
vior, food record, and etc.
STEP 4. Expansion to global market
Creating and leading global companion animal ecosystem by overseas expansion to
the United States, Japan, and China where have high potentiality of companion ani
mal market growth.
Blockchain based Platform
for All Pet life cycle management 43IV. ALLPET BUSINESS DAPP stands for Decentralized Application. Typical blockchain 'Etherium' and '
STRATEGY Quantum' based develped DAPPs are operated through token issuance and toke
n can be purchased through only 'Etherium' and 'Quantum'. 'Mediblock' for man
aging patients' medical record, and blockchain based 'Spacechain' for operating
programs of satellite launching and lunar exploration are quantum based DAPP.
ALL Pet Coin
Value Creation
Utilizing open API soucres such as A LL Pet's decentralized entity ID, PHR database,
using DAPP e-commerce system, rewards engine, and etc., it is possible to develop specific ap
plication of various fields like production/distribution, health/medical treatment,
product/ service, finance, O2O, IOT, big data, AI, and etc. All developers can make t
heir own business model through interlocking A L L Pet's DB and commercial API
with their developed own blockchain DAPP. Through this procedure, accessing al
l DAPP can be possible using one user account andwallet.
We plan to create on-offline network and infra by
expanding a business interlocking decentral-
ized blockchain platform through Smart Contract
code
coop-eration with telecommunication
company, financial institution, Storage
pharmaceutical company and
IT company, and etc.
Smart Contract
code
Smart Contract
Storage
code
Storage
Smart Contract
Web3.
User Interface code
js
Storage Smart Contract
code
Storage
User
Smart Contract
code
Storage
DAPP Architecture
Blockchain based Platform
for All Pet life cycle management 44IV. ALLPET BUSINESS A LL Pet can provide entity customized information such as AI based product and
STRATEGY service recommendation through collecting and analyzing entity characteristic, PH
R (medical record, prescription medicine),
purchase history, food record, usage behavior, and etc.
Big Data and AI
Big data analysis and AI
based Scalability
① Scheduler for medical treatment, beauty, walk, and etc., ② Recommendation of hi
to The Fourth gh rated store around the user through LBS, ③ Recommendation of insurance and f
Industry ood according to the PHR, ④ Suggestion of funeral service product to over 3 years ol
d companion animals, ⑤ It is possible to recommend optimized services for life cyc
le by analyzing information managed through blockchain such as companion animal
chatting, andetc.
Cloud SAAS
Cloud based multi channel system that can provide medical treatment guide to vet
erinarian, including Biometrics (age, height, weight, and etc), medical record, prescr
iption medicine, food record, analysis report, and etc.
Blockchain based Platform
for All Pet life cycle management 45Recursive data accumulation structure
Entity(Species)Characteristics
PHR User Pattern
Entity ID Purchase History Food Record
Data
Accumulation Provide
Matching
Program
Server/DB
Construction
Core Data
Algorithm Calibration
Blockchain based Platform
for All Pet life cycle management 46V. ALL PET BLOCKCHAIN TECHNOLOGY ALL Pet's Smart Contract ALL Pet's Consensus Algorithm
V. ALL PET BLOCKCHAIN A LL Pet plans to digitalized the assets utilizing blockchain technology and digital
TECHNOLOGY identity. And, by implementing automatic digital asset management using smart co
ntract, A LL Pet will create distributed network for smart economy system.
ALL Pet's Smart
Digital Assets
Contract
The digital assets are the programmable assets which is existed as an electronic data
form. The digital assets can be decentralized using blockchain technology and these
are free from the agents, unreliability, and the traceability of others. Therefore, it can a
ssure the high leveled transparency. ALL Pet supports various digital types of assets a
nd users can establish the relationship with real assets with assetes registration, trade
s, distribution, and digital identity. The assets of digital identity can be protected by t
he regulations.
There are two types of assets: whole assets and entrusted assets. The whole assets a
re recorded into the space and these are distinguishable by all smart contracts and cl
ients. The entrusted assets are written in a private space in accordance with a smart
contract, and these are only distinguishable by clients who share therelevant smart
contracts. The entrusted assets may be shared with many clients depending on a spe
cific agreement.
Digital Identity
Digital identity is an identity information of individual, organization and object that are ex
isted as type of electronic data. Higher leveled digital identity system, rather than current
one, is based on X.509 of PKI (Public Key Infrastructure), and the digital identity standard
which is compatible with X.509 is used. This set of digital identity standards provide co
mpatibility with the cascading proof distribution model of X.509
and support the Web of Trust’s Point-to Point proof distribution model. Through various
types of authentication methods such as face, finger print, voice and message etc., actu
al identify authentication of distribution and use phase can be verified. Simultaneously,
CRL, certificate revocation list, can be managed and recorded by replacing the OCSP p
rotocol asblockchain.
Smart Contracts
Blockchain based Platform
for All Pet life cycle management 48Smart contract is a concept that is firstly established by Nick Szabo in 1994, and the contr
actual terms are implemented by the smart contract when the condition of pre-progra
mmed is initiated. The blockchain technology is a highly reliable system which is decentr
alized and unforgeable, and ALL Pet developed its own superior smart contract syste
m, PetContract.
A noticeable advantage of the PetContract is the compatibility with current developers.
The developers can develop, adjust and compile smart contracts in the familiar IDE circu
mstance (Visual Studio, Eclipse etc.) using programming languages such as C# and JAVA
without additional learning practices. Comparing with traditional Blockchain , The Allpet
Blockchain improves the following functions:
Advanced Encryption: Find a safer ECC curve and add encryption technology against qu
antum attacks.
Payment: Available payment transfer function. User always paid the network fee for ge
neral chain. While We developed the function that merchant help user pay the network
fee. Allpet's Cross-chain communication mechanism allows exchange currency with oth
er networks.
Optimization:
•Remove the UTXO model and change the system currency to the State model for highe
r performance.
•Optimize IO bottlenecks by changing stand-alone nodes to cluster nodes
•Import NativeContract mechanism to enhance contract performance
•Adjust response performance, target developing block within one second.
•Improve the consensus mechanism to further improve performance in the form of VRF
+dbft
•Provide fragmentation scalability, increase the TPS ceiling of the network, and transfor
m the fragmentation into a chain group structure.
•Adjust the consensus mechanism to link the results of smart contracts to the second-le
vel synchronization
Application
ALL Pet develops following various applications, based on NEO technology.
• Node Program
• Blockchain Explorer
• SDK
All Pet makes Smart Contract Call Tree through the state analysis before running smart contract. Th
rough this developed tree, nodes can extent to infinity by proceeding subdivision of smart contra
ct status. And it can overcome the Jamming Effect caused by status subdivision that is problem wit
h blockchain.
Blockchain based Platform
for All Pet life cycle management 49V. ALL PET BLOCKCHAIN DBFT System
TECHNOLOGY
ALL Pet plans to construct a system to realize Byzantine Fault Tolerant participatio
n that is certified by large nodes with proxy vote, through DBFT consensus algorith
m. The owner of management token selects a bookkeeper through voting, and th
ALL Pet's e selected bookkeeper accomplishes a formula and creates new blocks. The voting
Consensus A is continuously proceeded in real time on network.
lgorithm
DBFT applies an error algorithm of f=[(n-1)/3] for the official system consisting of n offici
al nodes. By satisfying the stability and availability, all of general error and Byzantine erro
r can be applied into all network environment. Moreover, since DBFT has completed sup
erior algorithms, it is not divided with blocks and the occurred transaction is not cancel
ed or rolled back.
The block is created every 15~20second within DBFT and top-tier processing speed of
up to 10,000 TPS. As a result, ALL Pet can provide smooth global services.
A LL Pet will perfectly respond for smooth global services of A LL Pet’s platform utilizi
ng various technologies.
Blockchain based Platform
for All Pet life cycle management 50VI. ROADMAP Development Plan
VI. ROAD MAP
Development Plan
Survey Plan & Design Development Test
2018 Q3 2018 Q4 2019 Q1 2019 Q2
Building team Development of O2O Ser MVP test and simul
Define elements vice system ation
Market research and Build a payment system
Definition of display Improvement QnA
Analysis Development of pet com
munity system
Establishment of busi UX/UI Design plan System upgrade
ness plan(IEO) Commerce network syste
Nose print authenticat m Development of dat
Establishment of mile ion technology develo a analysis algorithm
stone pment and prototype Administration program
(Admin) Platform release
Database (server) desi
Development of Allpet w
gn Marketing
allet system
Blockchain data struct User verification an
ure design d data collection
Construction of platfor
m server infra network
Allpet scan (explorer) s
ystem development
Blockchain based Platform
for All Pet life cycle management 52
52VII.TEAM Core Members Advisers Partners
VI. TEAM Xiong Zheng CEO
Xiong Zheng is a leader of 360 PC game portal. He is an I
T professional who published several hundreds of article
Core Member at newspaper and magazine. He has in-depth knowledge
and experience in cultural industry includinggame, movie,
media, literature, etc.; and, he makes more personal conne
ctions. Inaddition,
he is an investment and M&A expert who successfully ac
complished severalprojects.
FOUNDER
Light Li
Light Li is a core developer of NEO and core module co
mpiler. He is also a founder of NEL blockchain communi
ty.
Cafe Tang FOUNDER
Cafe Tang is a key member of NEL blockchain community,
and he has been charged in development and managem
ent of games and online services for more than 10years.
He is also founder ofShanghai Gundam Ltd.
Zhanao Shi COO
He used to be the Operation Director of Jingdong and N
o. 1 shop , which are both Chinese leading e-commerce p
latform. With 22 years of marketing and operation experi
ence, Zhanao is an e-commerce veteran, and expert in cr
oss-industry resource integration. He’s been committed t
o the development of new e-Commerce structure.
Blockchain based Platform
for All Pet life cycle management 54Living Tan Core Developer
Living Tan was responsible for the security at Alibaba se
curity safe center. He is network security expert with m
ore than 10years of experience, and he was in charge of
the security of national web sites and financial institut
es during Beijing Olympic.
Live Xi Core Developer
Live Xi worked as a system engineer at China Unicom. He
is mobile network expert with more than 10 years of exp
erience, and he was in charge of managing mobile data s
tores.
Summer Pan Developer
Summer Pan worked as a system engineer at Huawei, an
d he has experience in many game server development.
JinXing Business Director
10+ years’ experience, Expert in digital marketing, lead ge
neration, mobile & video advertising, eCommerce.
Blockchain based Platform
for All Pet life cycle management 55You can also read
