BPO STAKEHOLDER FORUM - BPESA / DTI COMMUNICATION March 2018

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BPO STAKEHOLDER FORUM - BPESA / DTI COMMUNICATION March 2018
BPO STAKEHOLDER FORUM
BPESA / DTI COMMUNICATION
March 2018
BPO STAKEHOLDER FORUM - BPESA / DTI COMMUNICATION March 2018
BPO STAKEHOLDER FORUM - BPESA / DTI COMMUNICATION March 2018
BPESA UPDATES
BPO STAKEHOLDER FORUM - BPESA / DTI COMMUNICATION March 2018
CHANGE, THE ONE CERTAINTY
We live in a world of rapid change and disruption to our way of life and world of work. The BPO Sector as we
know it today will be impacted significantly ………..preparing for that change is our collective responsibility

BPO Stakeholder Forum 2018                                                             BPESA is a proud member of
BPO STAKEHOLDER FORUM - BPESA / DTI COMMUNICATION March 2018
BPO – THE SA STORY
From small beginnings to a globally competitive player…………..we stand at the threshold of new opportunities
for everyone

BPO Stakeholder Forum 2018                                                          BPESA is a proud member of
BPO STAKEHOLDER FORUM - BPESA / DTI COMMUNICATION March 2018
MOBILISING FOR A NEW FUTURE
Prompted by stakeholders to change, BPESA undertook a transformation process in 2017, to establish an inclusive,
strong and credible industry body with a mandate to mobilise role players nationally, to add value to industry
members, to broaden participation and to coordinate targeted and systemic interventions for scale

                           The need for
                             national
                         coordination and
                            mobilisation
                                                        A real focus on the sector
                                                        as a priority contribution
                                                             to South Africa's
                                   Increase the value            economy
                                     proposition to                                     Organised strategy
                                         industry                                       around supply and
                                      stakeholders                                   demand – Targeted and
                                                                                      systemic interventions
                                                             Broaden participation
                                                                                            for scale
                                                                  of industry
                                                                 stakeholders

BPO Stakeholder Forum 2018                                                                                     BPESA is a proud member of
BPO STAKEHOLDER FORUM - BPESA / DTI COMMUNICATION March 2018
FIVE YEAR ROADMAP
    BPESA has charted a five year journey in partnership with government, strategic partners and all the members to
    mobilise, organize and engage each other to develop and grow the industry at scale while transforming and
    adapting to the changed world of work that Industry 4.0 brings

                                    Sustain and grow
   Compete in Industry
          4.0                                                       International BPO Job Growth Projection - with inclusive hiring
                                                                                        @ 20% of all new jobs
                                                            9000            8400                                80000   • 32,235 sustained new jobs
                                                            8000                                                        • 90% youth jobs, 6,447 for
                                                                                                                70000
                                                                                     7050                                 excluded youth
                                                            7000                                                        • 9,000 work opportunities
       Focus, deliver,                                                                                 6245     60000
                                                                                                                          for excluded youth
         transform                                          6000                              5540
                                                                   5000                                         50000
                                   Move up the value        5000
                                    chain of services                                                                         Annual New Job Growth @
                                                                                                                40000
                                                            4000                                                              (10% to 22% compound
                                                                                                                              growth)
                                                                                                                30000
                                                            3000                                                              Inclusive Growth
                                                            2000              1680                              20000         Commitment @ 20% new
                                                                                       1410              1249                 job growth
                                                                     1000                       1108
                                                            1000                                                10000         Compounded Jobs in
                                                                                                                              Industry
                                                               0                                                0
Mobilise, organise,                                                Year 1 Year 2 Year 3 Year 4 Year 5
     engage                                                        (2018) (2019) (2020) (2021) (2022)

      BPO Stakeholder Forum 2018                                                                         BPESA is a proud member of
BPO STAKEHOLDER FORUM - BPESA / DTI COMMUNICATION March 2018
MEET THE TEAM
The new BPESA team includes executive representation from: each region, domestic and international
companies, and Government and NGOs – all actively engaged in the development of the sector. A small full-
time team provide key services to enable BPESA to fulfill its proposition to its members

BPO Stakeholder Forum 2018                                                           BPESA is a proud member of
BPO STAKEHOLDER FORUM - BPESA / DTI COMMUNICATION March 2018
HOW DO WE ENGAGE WITH YOU
There are many channels open for BPESA and its members to engage with each other

BPO Stakeholder Forum 2018                                                         BPESA is a proud member of
BPO STAKEHOLDER FORUM - BPESA / DTI COMMUNICATION March 2018
HOW DO WE ENGAGE WITH YOU
                                                   1
There are many channels open for BPESA and its members to engage with each other

                 demand                          skills                            mobilisation
                 forums                         forums                               forums

BPO Stakeholder Forum 2018                                                         BPESA is a proud member of
HOW DO WE ENGAGE WITH YOU
                                                   2
There are many channels open for BPESA and its members to engage with each other

               community
                                               skills                              investment
                events &
                                            development                            promotion
                 awards

BPO Stakeholder Forum 2018                                                         BPESA is a proud member of
HOW DO WE ENGAGE WITH YOU
                                                   3
There are many channels open for BPESA and its members to engage with each other

                                  exco
                                                                  regional
                                portfolio
                                                               representative
                             representative

BPO Stakeholder Forum 2018                                                         BPESA is a proud member of
HOW DO WE ENGAGE WITH YOU
                                                   4
There are many channels open for BPESA and its members to engage with each other

                                            BPESA digital

BPO Stakeholder Forum 2018                                                         BPESA is a proud member of
VOICE OF OUR MEMBERS
BPO stakeholder groups participated in a survey last year to share their expectations of what the industry body
should be doing to add value to their businesses – their voices have been heard and the new membership
proposition has been designed to respond directly to those voices

BPO Stakeholder Forum 2018                                                              BPESA is a proud member of
2018 MEMBERSHIP PROPOSITION
Members can select the most suitable membership service package choosing between the platinum (all
inclusive) and gold options. Companies with less than 200 employees pay 60% of the listed fee while those
with more than 200 employees pay the full fee as advertised. Should you select the gold option, you can
always benefit from other members services by paying for those services on a pay as you use basis. Each of
these additional services will be quoted on request

       International                          International                                   Domestic
        Outsourcer                               Captive                                     Outsourcer

          Domestic                              Vendor &
                                                                                                 Clients
           Captive                                NPC

BPO Stakeholder Forum 2018                                                             BPESA is a proud member of
MEMBER ONBOARDING PROCESS
 Registering as a member is initiated on-line and fulfilled electronically. Your regional representative can assist with
 membership queries as can the support team – contact details are published on the BPESA website

  Membership form                     Once forms are                   Once the invoice has                     The members
  completed online                  received, an invoice                  been settled                         company will be
http://www.bpesa.org               will be processed and                   the active                       uploaded to the BPESA
   .za/membership/                  sent through to the                Membership status                      Member Directory,
                                     new member for                     comes into effect                   receive a Membership
                                          payment                                                            Confirmation Letter,
                                                                                                            Member Button and a
                                                                                                                 Membership
                                                                                                                  Certificate

  BPO Stakeholder Forum 2018                                                                  BPESA is a proud member of
DTI UPDATES
VALUE PROPOSITION
The Everest Group have been contracted to review and refresh the South African BPO Value Proposition.
This will be made available to all members and will be used by the Marketing team and others in positioning SA
with a consistent and relevant message in each of our target markets

BPO Stakeholder Forum 2018                                                            BPESA is a proud member of
MARKETING
 Invest SA take responsibility for promoting South Africa as an attractive offshore BPO destination, targeting the
 UK, Australia and North America markets – the major English speaking sourcing markets BPO services. The
 BPESA Marketing Committee consult with Invest SA and CEOs to plan and manage the marketing events to
 support investors and the promotion of SA
                                                          Global services market - Location heatmap 2017

                                                                                                                                                                                                                                            Nascent locations
                                                                                                                                                                                                                                            Emerging locations
                                                                                                                                                                                                                                            Established locations
                                                                                                                                                                                                                                            Mature locations
                                                                                                                                                                                                                                            Source geographies

                                                                                                                                             Scotland
                                                                                                                                     Northern Ireland               Baltic States
                                                                                          Canada                                                         England
                                                                                                                                            Ireland          Poland Belarus
                                                                                                                                Czech Republic                       Ukraine
                                                                                                                                                 Slovakia
                                                                                                                                     Croatia         Hungary                 Romania
                                                                                                                                                                        Bulgaria
                                                                                                                                         Portugal             Serbia Turkey
                                                                                                                                                                                                                                        Japan
                                                                                                                                                                      Israel                               China
                                                                                                                                              Morocco
                                                                                                                                                                       Egypt                                                 South Korea
                                                                                              Mexico                                                                                          India                         Taiwan
                                                                                                                                                                                       UAE
                                                                                      Guatemala               Jamaica
                                                                                                             Honduras                                                                                 Thailand
                                                                                            Nicaragua                                                                                                                         Philippines
                                                                                El Salvador Costa Rica                                                     Nigeria                                                Vietnam
                                                                                                           Colombia                                                                     Sri Lanka
                                                                                                    Panama                                         Ghana                                                                       Malaysia
                                                                                                                                                                                             Singapore
                                                                                                                                                                               Kenya

                                                                                                                            Brazil                                                                    Indonesia
                                                                                                             Peru
                                                                                                                                                                                       Mauritius
                                                                                                                                                                                                                            Australia
                                                                                                                                                                     South Africa
                                                                                                                         Uruguay
                                                                                                                    Argentina

                                                                                                            Chile

                                                               1    Analysis based on headcount for global services exports
                                                          Source:   Country- / city-level investment promotion agencies, global services organizations, and Everest Group (2017)

                                                                                                                            Proprietary & Confidential. © 2018, Everest Global, Inc.                                                                            1

BPO Stakeholder Forum 2018                                                                                                                                             BPESA is a proud member of
INCENTIVE SUPPORT
Government is reviewing the current incentive scheme to align to global benchmarks and evolving investor and
funders needs. The revised incentive policy will support those companies that demonstrate high standards of
business practice and that offer services that present young South Africans with the opportunity for good
quality work experiences

                                       KEY DISCUSSION POINTS

             global benchmarking –
                                                                  contacts and types of services
                incentive review

                                                                       adoption of minimum
              quality and standards
                                                                         guaranteed salary

BPO Stakeholder Forum 2018                                                           BPESA is a proud member of
COSTS PER JOB PER CATEGORY:
NON-COMP
Data collected over the past 12 months shows a wide range in operating costs, particularly in salaries and
benefits, between the different types of services offered from South Africa

                                                               Non Complex job operating cost
  R20,000.00

  R18,000.00                                                                                                             R2,949.04

  R16,000.00                                                                                                             R985.35
                                                                                                                         R369.94
  R14,000.00                                                                                                             R1,729.90

                        R941.72
  R12,000.00            R465.42                        R1,111.25
                        R844.03                         R503.48
                       R1,181.51                        R845.69
  R10,000.00                                                                               R1,210.82
                                                       R1,697.78                            R347.24
                                                                                            R310.06
   R8,000.00                                                                                R884.32
                                                                                                                                                       R278.14
                                                                                                                                                       R396.37
                                                                                                                        R13,338.66                     R613.10
   R6,000.00                                                                                                                                           R695.90

                       R9,543.92
   R4,000.00                                           R8,223.10                           R7,721.70
                                                                                                                                                      R5,728.44
   R2,000.00

      R0.00
                      IT Services                 CRM Contact Centres            English Tutor Services           Shared Service Centres           Contact Centres

                               Salaries and benefits    Facility maintenance and rentals         Telco costs   Equipment costs       Other costs
BPO Stakeholder Forum 2018                                                                                                           BPESA is a proud member of
COSTS PER JOB PER CATEGORY:
COMPLEX JOBS
Data collected over the past 12 months shows a wide range in operating costs, particularly in salaries and
benefits, between the different types of services offered from South Africa
                                                                    Complex job operating costs
  R40,000.00

  R35,000.00
                                                                                                                      R2,507.91
                                                       R1,829.71                                                                                    R833.33
                                                                                                                      R2,487.52
                                                        R714.06                                                                                    R3,125.00
  R30,000.00                                           R1,199.96                                                       R644.75
                        R940.15                                                                                                                    R1,166.67
                        R464.72                        R2,190.80                                                      R3,721.89
                        R844.03                                                                                                                    R1,750.00
                       R1,565.09
  R25,000.00

  R20,000.00

  R15,000.00
                                                       R26,910.11                                                    R26,060.03                    R26,041.67
                       R25,484.07

  R10,000.00

   R5,000.00

      R0.00                                                                                R0.00
                      IT Services                 CRM Contact Centres            English Tutor Services        Shared Service Centres           Contact Centres

                              Salaries and benefits     Facility maintenance and rentals       Telco costs   Equipment costs      Other costs

BPO Stakeholder Forum 2018                                                                                                         BPESA is a proud member of
CONTACT CENTER
SALARY SURVEY 2018
Overview of Methodology & Profile of Respondents
             Region                                                    Size of Contact Centre

                         Represents 58 841 seats

              Type of Contact Centre                                          BPO VS Captive

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Regional Agent Comparison
National           Years         Low           Median             High
Customer Service    0-1      R3,500-R4,999   R8,000-R8,499   R14,500-R20,000+

                                                                                            Gauteng salaries
Inbound             1+       R3,500-R5,499   R9,000-R9,499   R16,000-R20,000+
Customer Service    0-1      R3,500-R4,999   R7,500-R7,999   R14,000-R17,999
Outbound            1+       R4,000-R5,499   R8,000-R8,499   R15,000-R20,000+               match or exceed
                                                                                            the national average
Sales Inbound       0-1      R3,000-R4,999   R7,000-R7,499    R12,500-20,000+
                    1+       R3,000-R4,999   R7,500-R7,999   R15,000-R20,000+
Sales Outbound      0-1      R3,000-R4,999   R7,000-R7,499   R12,000-R14,499
                    1+       R3,500-R4,999   R7,500-R7,999   R14,500-R16,999
Collections         0-1      R3,500-R4,499   R6,000-R6,499   R11,000-R12,999
                    1+       R4,000-R4,999   R6,000-R6,499   R12,000-R12,999

                Customer                                                            All KZN agent
              Service agents                                                        salaries trail behind
              in WC are the                                                         the national
               highest paid                                                         average

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Captive VS BPO Agents
 Captive’s salaries exceed                                      Captive’s pay higher
       BPO salaries                                           commissions / incentives

  BPO agent salaries range                           Captive agent salaries range
    R5 500 and R7 500                                   R6 000 and R10 500

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Agents by Contact Centre Size

          Incidence %          Total
                              N=146
           < 10 agents          6.9
         10 – 50 agents        26.0
        51 – 100 agents        17.8
        101 – 200 agents       13.7
        201 – 500 agents       13.7
       501 – 1000 agents       11.0
         > 1000 agents         11.0
     Total number of agents   58 841

BPO Stakeholder Forum 2018                                             BPESA is a proud member of
Agent Comparison by Job Function

                                                      Agent Salaries

                                           Collections agents
                                          R6000,00 - R6500,00

                             Inbound and outbound sales agents
                                   R7000,00 - R7999,00

                               Customer service inbound agents
                                    R8000,00 - R9500,00

                                                                 0   2000   4000   6000   8000     10000

BPO Stakeholder Forum 2018                                                                       BPESA is a proud member of
Agents Annual Salary Increases

BPO Stakeholder Forum 2018                                    BPESA is a proud member of
Agent Benefits Offered

BPO Stakeholder Forum 2018                            BPESA is a proud member of
Agent Incentives and Commissions

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Key Observations for Management Salaries

                                                              Gauteng pay higher salaries

                                                         Western Cape either match or fall short
                                                                of the national average
                                                          KZN salaries trail behind the national
                                                                         average

                                                             Region           Supervisor
                                                             Gauteng          R16 000 - R18 999
                                                             Western Cape     R15 000 - R16 999
                                                             KZN              R12 000 - R12 999
                                                             National         R15 000 - R16 999
    Captive’s pay higher salaries than BPO’s
                                                            Region           Manager
                                                            Gauteng          R28 000 - R39 999
       BPO salaries trail Captive salaries by               Western Cape     R24 000 - R34 999
         more than R4 000 on all levels                     KZN              R24 000 - R34 999
                                                                                                   Smaller contact centres pay higher salaries
                                                            National         R24 000 - R39 999

                                                            Region           Executive                  Management salaries appreciate
                                                            Gauteng          R80 000 - R89 999       significantly after 5 years’ experience
                                                            Western Cape     R70 000 - R74 999
                                                            KZN              R60 000 - R64 999
                                                            National         R70 000 - R74 999
BPO Stakeholder Forum 2018                                                                                  BPESA is a proud member of
Key Observations for Support Function Salaries

                                                                                 Captives pay higher salaries

                                                                                                         IT Managers earn the most; between
                                                                                                                 R45 000 – R49 999

                                                                                 Followed by MIS & HR Managers; between
                                                                                            R35 000 – R39 999

                                                                                                        QA & Workforce Managers earn the lowest;
                                                                                                              between R27 000 – R32 500

                      Prevalence of support functions is higher in BPO Contact
                                              centres

 KZN has the highest prevalence of support functions

                          Experienced MIS Analysts earn the highest salaries

Quality Assurors in KZN earn the lowest salaries

 BPO Stakeholder Forum 2018                                                                                        BPESA is a proud member of
Implementing Successful Remuneration strategies

BPO Stakeholder Forum 2018                                                BPESA is a proud member of
SKILLS STRATEGY
UPDATES
SKILLS STRATEGY UPDATES
The current skills strategy is under review (by the skills forums) and will eventually align to the new value
proposition and South Africa’s requirements for “future skills”. Government and Industry will work closely
together to ensure that there is an institutional supply of skills for current and future requirements

BPO Stakeholder Forum 2018                                                                BPESA is a proud member of
Q&A
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