City Development Strategy Report for Puerto Princesa City 9 Mar 2009

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City Development Strategy Report for Puerto Princesa City 9 Mar 2009
Cities Alliance Project Output

   City Development Strategy Report for
      Puerto Princesa City 9 Mar 2009
  City Development Strategies in the Philippines: An Enabling
 Platform for Good Governance and Improving Service Delivery

                                        P098173

This project output was created with Cities Alliance grant funding.
City Development Strategy Report for Puerto Princesa City 9 Mar 2009
City Development Strategies Report   |   1
CDS 2008
CITY DEVELOPMENT STRATEGIES IN THE PHILIPPINES:
AN ENABLING PLATFORM FOR GOOD GOVERNANCE AND
IMPROVING SERVICE DELIVERY
  The CDS3 Project is a technical assistance grant funded by Cities Alliance and

                                                                                       Puerto Princesa City
  supported by the Asian Development Bank,Japan International Cooperation
  Agency, UN-Habitat, and the World Bank. The CDS project was developed
  in response to the need to introduce an integrated, comprehensive, and
  participatory approach to urban management. Founded on the principles
                                                                                        PA L AWA N , P H I L I P P I N E S
  of livability, bankability, competitiveness and good governance, the CDS
  process guides the cities in the preparation of comprehensive, long-                  C I T Y D E V E LOPME NT               An Enabling Platform
  term development strategies, where the city government involves local                 ST R AT EGIE S IN                      for Good Governance and
  stakeholders in the entire strategic planning process-assessment, visioning,          T HE P H ILIPPINE S                    improving Service Delivery
  strategy formulation and project prioritization and capital investment
  planning-through a series of consultations.

  The World Bank implemented the pilot phase in the 1999 with 7 cities.
  Since then, the League of Cities of the Philippines, carried out 2 succeeding
  phases, which expanded the program to 58 cities in all. In 2001, the Up-
  scaling Poverty Focused City Development Strategies (CDS2) covered
  31 new cities. In 2005, the project CDS in the Philippines: An Enabling
  Platform for Good Governance and Improving Service Delivery (CDS3)
  added 15 new cities to the roster of CDS cities in the Philippines. Under
  the preparation grant for the City Development and Investment Project,
  the League also carried out CDS for 5 new cities. As of 2008, 64 of 120 cities
  have participated in the CDS program, including 3 cities assisted by ADB
  under the Cities without Slums Project (Caloocan, Quezon and Taguig),
  and the 3 cities that participated in the Local Environmental Planning and
  Management Project of the UNDP (Lipa, Cagayan de Oro and Tagbilaran).
                                                                                        Team Leader:
  For more information on CDS, you may visit http:www.cdsea.org                         Engr. Jovenee C. Sagu, City Planning and Development Coordinator

                                                                                        Focal Person:
  Contact
                                                                                        Elizabeth C. Alzaga, Project Development Officer III
  Mayor       :   Hon. Edward S. Hagedorn
  Address     :   City Hall, 5300 Puerto Princesa City, Palawan                         Ofelia S.J. Aguilar, Statistician II
  Tel. Nos.   :   (048) 4342695; 4344094                                                Coleen Karyl Catama, Project Development Officer II

  Fax No.     :   (02) 5242930

                                                                                   C I T Y D E V E L O P M E N T S T R AT E G I E S R E P O R T
Preface                                                                              TABLE OF CONTENTS
  This City Development Strategy (CDS) Report is the product of Puerto               								                           Page
  Princesa City’s participation in the CDS3 project which is an undertaking
  of the League of Cities of the Philippines in partnership with the Cities          Selected Urban Karte Indicators
  Alliance. It embodies the collective aspirations of the people that will be
  aggressively pursued in the years ahead. It charts the way the city will take to   Introduction	                         1
  attain its vision of becoming “a Model City in Sustainable Development”.
                                                                                     SITUATION Analysis
  The document precedes from a cautious analysis of the city’s strengths
  and opportunities as well as its weaknesses and threats to development.               Livability                         6
  It is the consolidation of various development issues and concerns that
  surfaced during the consultative activities undertaken by the CDS Team                Competitiveness	                   7
  with the city government, technical agencies of the provincial and national
  governments, the business sector, and the NGO’s and PO’s. Without                     Bankability                        9
  everyone’s very passionate participation in these activities, we wouldn’t
  have created this comprehensive road map. Congratulations and thank                Good Governance	                     10
  you to all!
                                                                                     Vision and City Brand	               12
  To the people and guests of the City of Puerto Princesa, I do extend this
  invitation to join us in the city government’s quest to secure for ourselves       Strategies	                          13
  the character, type and magnitude of development we have so envisioned
  for the city. In your own positive way, help Puerto Princesa prosper and           PROJECT PROFILES                     14
  grow in a socially equitable, environmentally sustainable and economically
  viable way.

  Knowing where we are going, we can take the shortest, most effective and
  efficient way to our destination.

  Edward S. Hagedorn
  City Mayor
Definition of Terms & Acronyms                                             SELECTED URBAN KARTE INDICATORS
                                                                                                                 INDICATORS                         PUERTO PRINCESA
  AGR       Average Growth Rate                                                          2000 population                                                      161,912
  BIMP-EAGA Brunei-Darussalam, Indonesia, Malaysia, Philippines East       A1            Total Population (2005)                                              213,343
            Asian Growth Area                                              A2            Population Growth Rate (2000-2005)                                   31.76%
  CDS       City Development Strategies                                    A11           Administrative Land Area (Km2)                                          2540
  ECAN      Environmentally Critical Area Network                          A7            Urban Population (projected 2005)                                    118547
  HH        Household                                                      A15           Number of Households (2000)                                           33,306
  IMR       Infant Mortality Rate                                          A17           Estimated Employment by Industry Sector
  IRA       Internal Revenue Allotment                                               A   Primary (agriculture, fishery, forestry)                                40%
  ISO       International Organization for Standardization                           B   Secondary (manufacturing, mining, processing)                           25%
  MIMAROPA 	Refers to Region IV-B which is composed of Oriental Mindoro,             C   Tertiary (services, banking, insurance, wholesale/retail                35%
            Occidental Mindoro, Marinduque, Romblon and Palawan                          trade)

  MMR       Maternal Mortality Rate                                        A18           What are the City’s geographical advantages?

  SEP       Strategic Environmental Plan for Palawan                                 A   Regional/provincial center                                               Yes

  SME       Small and Medium Enterprise                                              B   Accessibility to an airport of international standards                   Yes

  SPOT5     Satellite Image                                                          C   Accessibility to a port of international standards                       Yes

  OTOP      One Town, One Product                                                    D   Others (please describe)
  URPR	     Urban-Rural population Ratio                                   L1            % of HH with access to piped water (level 3)                         50.93%

  UNESCO    United Nation Educational and Scientific Cultural              L11           Cohort survival rate for elementary (2005)                 2005-2006: 77.14%
            Organization                                                   L14           Cohort survival rate for high school (2005)                2005-2006: 44.54%
                                                                           L30           Infant mortality rate                                           2005: 9 .76%
                                                                           L41           Crime solution efficiency rate                                 2005: 98.40% ;
                                                                                                                                                         2006: 98.82%
                                                                           L45           Number of HH living in informal settlements                          no data
                                                                           C18           Building permits issued within the last 5 years
                                                                                     A   Residential
                                                                                     B   Commercial
                                                                                     C   Agricultural
                                                                                     D   Institutional
                                                                           C29           Unemployment rate (2001 vs. 2005)                                    28.70%
                                                                           C32           % population with undergraduate degree                               no data
                                                                           B3            % Total Debt Servicing Needs to Total Regular Income                    10%
                                                                           B4            % of savings to expenditures (2007)
                                                                           FP2 - B       Per Capita Allocation to Health Services                              211.26
                                                                           FP2 - D       Per Capita Allocation to Education Sector                              51.72
SELECTED URBAN KARTE INDICATORS                                                               INTRODUCTION
                                  INDICATORS                         PUERTO PRINCESA
                                                                                                Puerto Princesa is the capital city of Palawan, an island province noted for
G2         Average Number of days to issue a NEW business              2006: 15-30 minutes      its lush rain forest and tropical beauty. Its western side is a coastline of the
           license (w/ complete documents)                          (processing & issuance)
                                                                                                South China Sea while to the east lies the Sulu Sea.
G2         Average Number of days to RENEW business license                  15-30 minutes
           (w/ complete documents)                                  (processing & issuance)
                                                                                                It is strategically located in relation to Brunei-Darussalam, Indonesia,
G7         % of local revenue/total revenue                                           15%
                                                                                                Malaysia, and Philippines East ASEAN Growth Area (BIMP-EAGA). The city is
G11        Frequency of meetings of the Local Development                      once a year      accessible by air and sea transportation to major trade centers like Manila,
           Council (LDC)
                                                                                                Cebu and Ilo-ilo. Being the lone city in the province, it is the center of trade
           ADDITIONAL DATA (from the survey)                                                    and commerce, communication, education and public administration
       1   Poverty Incidence                                                       27.70%       for the 23 municipalities of Palawan. It is an earthquake-free city as it is
       2   Performance of elementary children in NAT                    2005-2006: 59.80%       nestled on a stable geologic formation where faults are almost inactive
       3   Performance of high school children in NAT                   2005-2006: 48.91%       and seldom hit by calamities.
       4   Percentage of participation of Local Special Bodies
           (LSBs) in public hearings conducted                                                  Considered as the second largest city in the country in terms of land area,
       5   Presence of ELA (if yes, proceed to questions 6 and 7;
                                                                                                the city sprawls across 253,982 hectares of land which constitutes about
           if no, proceed to question 8)                                                        17% of the total land mass of the province. Stretched over 106 kilometers
       6   Percentage of Projects implemented from ELA                                          long with its narrowest breadth of 8.5 kilometers at Barangay Bahile. The
           derived from CLUP                                                                    city is composed of 66 barangays, of which 35 are urban qnd 31 are rural.
       7   Percentage of Projects implemented from AIP                                          With forest cover of 159,203 hectares, or 63% of its total area estimated
           derived from ELA                                                                     to be the biggest in any city in the Philippines, Puerto Princesa is aptly
       8   No. of registered small and medium industries (2001                 2005: 6,523;     referred to as the country’s “Princess City in the Last Frontier.”
           vs 2005 for all types)                                              2006: 5,900
       9   Number of barangays practicing segregation at                                        It has a fast growing urban center, with three fourths of its 213,343
           source and served by an MRF                                                          population residing in the urban area. Though large in size, its urban center
      10   Percent of waste generated diverted from disposal                    2006: 42%       is only 14,706 hectares or roughly 6% of the total land area.
      11   Presence of sanitary landfill                                               Yes
                                                                                                Puerto Princesa is a culturally rich, lively and diverse community. Waves
                                                                                                of migrants from other provinces within and outside the country had
                                                                                                turned the city into a melting pot of various cultures. There is respect
                                                                                                for individual worth, tolerance of differences between people and
                                                                                                collective responsibility for common goals. People have high regard for
                                                                                                the environment, and recognize the consequences of previous abuse of its
                                                                                                natural endowments .

                                                                                                         				                                City Development Strategies Report   |   1
A. Puerto Princesa City
                                                               B. Roxas
                                                               C. Aborlan

                              Luzon                                         A                                 B

                                                     Visayas

                                                                                            C

                                                                                         Puerto Princesa City

                                                                                                                    Cabayugan
                Puerto Princesa City
                                                  Mindanao
                                                                                                                                     Conception
                                                                                                                Macarascas
                                                                                                                                 Maruyugon
                                                                                                   Nagtabon
           South China Sea                                                                      Simpocan
                                                                                                                        San Lourdes
                                                                                           Bagong Bayan                     San Manuel
                                                                                                                           Bancao Bancao
                                                                                                                     Iwahig
                                                                                                   Luzviminda          Santa Lucia
                                       Sulu Sea

2 | City of Puerto Princesa                                    				                                           City Development Strategies Report   |   3
4 | City of Puerto Princesa   				   City Development Strategies Report   |   5
Situation Analysis                                                                          There are 4 hospitals in the City with a total of 200 beds, establishing a
                                                                                              ratio of 1:1,066 beds per persons. These beds cater not only to residents of
                                                                                              Puerto Princesa but to the whole province of Palawan including transients
  LIVABILITY                                                                                  and tourists. In this respect, the City has put up and is maintaining 7 units
                                                                                              of strategically located 5-bed capacity satellite Health Clinics complete
        Puerto Princesa is one among the fastest growing and developing cities in             with medical personnel, communication facilities, ambulance and free
        the country. In 2005, the estimated population was 213,343. Growing at                medicines for common illnesses. Anticipating the increase in population
        a rate of 4.55% per annum, It is expected to double by 2020. Population               due to in-migration, the City has identified the need for more hospital
        growth is attributed to in-migration. Close to half of the population                 beds, health facilities and services.
        belongs to the lower age group of 0-14 years old, highlighting the need
        for investments in social services, particularly in education, health services        Ninety-five percent (95%) of urban households, representing 75% of the
        and housing.                                                                          total population, have access to potable water through the Puerto Princesa
                                                                                              City Water District. However, water supply is not evenly distributed due
        The current number of informal settlers is 9,305 households. The expected             to the limited capacity of the system especially in elevated areas. In rural
        increase due to in-migration of mostly marginal people seeking for better             areas, about 39% of households have no access to safe water and depend
        livelihood opportunities, challenges the City to further strengthen its               on deep wells, rainwater collection, and undeveloped springs and rivers.
        housing programs. In line with this, the city is formulating its Local Shelter        There is no central sewerage system for public use. Most establishments
        Plan through a technical assistance grant from UN Habitat. Likewise, the              and houses in the city utilize individual septic tanks for wastewater
        City continuously encourages private developers to build low-income                   treatment. 95% of the households in urban areas are already using water
        housing projects for the informal settlers. These initiatives are being               sealed toilets while in rural areas only 38% have access to sanitary toilet
        spearheaded by the City Housing Division which manages the housing                    facilities. Households in the rural areas are still in need of on-site sanitation
        projects of the city.                                                                 improvement immediately. Almost 93% of households in urban areas
                                                                                              have access to solid waste disposal system while in rural barangays, the
        The city also takes pride on the first of its kind in the Philippines, a City
                                                                                              common dumping in open pit is still the primary form of waste disposal.
        Public Montessori that provides quality, free pre-school education to
                                                                                              Some households are practicing segregation and recycling, with recyclable
        deserving students from low income families of Puerto Princesa. This
                                                                                              items being re-used or sold to junk shops.
        program accommodated 106 enrollees in SY 2005-2006. Participation rates
        in 2005 were 81% in primary level, 85% in elementary level and 74% in                 All households in urban areas have access to solid waste collection and the
        secondary level. While the cohort survival rates were 75% in primary level,           City has a sanitary landfill, which is one of the first in the country.
        77.14% in elementary level and 44.54% in the secondary level. There are 2
        public tertiary schools which include Palawan State University and Western
        Philippines University that offers a variety of courses and accommodates           COMPETITIVENESS
        majority of the tertiary students in the City. The rest go to other 6 private
        schools.                                                                              The city is an eco-tourism haven. It abounds in diverse resources and
                                                                                              natural scenic spots, which attract both local and international tourists.
        Puerto Princesa is one of the most peaceful cities in the country with a              For 2000-2005, there were 617,377 tourists who visited the city, 80% were
        crime rate of only 1.17 per 1,000 population, of which 0.57% were index               Filipinos and the rest were foreigners. Foreign tourists who frequently
        crimes and 0.61% were non-index crimes. The crime solution efficiency was             visit the city are Koreans, Americans, Germans, Japanese, British, French,
        98.40% The City’s police force has been a consistent awardee for the Best             Chinese, Canadians, Australians, and Swiss. This sector is fast becoming
        City Police in Region IV-B for the last five years. Crime Solution Efficiency is      the economic pillar of the city. It earned P600 M to P800 M in 2005, an
        always as high as 98%. The city is among the very few LGUs operating and              achievement that has put it on a competitive footing with other economic
        maintaining a HOTLINE PATROL 117 through its organized rescue team in                 drivers of the city.
        Kilos Agad Action Center(KAAC). It has its own traffic management unit
        with 35 traffic enforcers and barangay tanods of 66 barangays.

6 | City of Puerto Princesa                                                                            				                                City Development Strategies Report   |   7
To strengthen the tourism industry, the city is currently upgrading its                To encourage investments in value-added agro-industrial activities, the
        infrastructure facilities. Among these are the improvement of the airport              city, in collaboration with the Department of Trade and Industry, chose
        terminal amounting to P30M, primarily consisting of improving the                      cashew nuts and processed marine products such as lamayo (marinated
        facilities and expansion of arrival and departure area, and the concreting             and semidried fish) and smoked fish as the city’s products under the One
        of 32-kilometer road going to Sabang, the jump-off point going to the                  Town, One Product (OTOP) program of President Gloria Macapagal Arroyo.
        famous Underground River. The roads connecting the city to Northern                    OTOP is geared towards the promotion of entrepreneurship through
        Palawan had been improved, thus providing easy access to other tourists’               development and promotion of products and services distinct to the
        spots in the province.                                                                 locality. At present, lamayo is now popular as one of the city’s “pasalubong”
                                                                                               products and delicacies served by local hotels and restaurants.
        Puerto Princesa is the commercial center of the province, and the
        planned upgrading and expansion of the city’s existing airport to
                                                                                            BANKABILITY
        international standards will further strengthen this role of the city. This
        will be implemented in 2008 to be funded by the national government
                                                                                               As a first class city, Puerto Princesa’s income for FY 2001-2005 was
        in the amount of P1.5 B. It will also improve the capability of the city to
                                                                                               mainly derived from the following sources: (1) share from the Internal
        participate more actively in the BIMP-EAGA regional trade and tourism
                                                                                               Revenue Allocation; (2) local taxes, including real property, business and
        activities. Among the flagship projects of this initiative where Palawan and
                                                                                               miscellaneous taxes; (3) non-tax revenues particularly from fees and charges
        Puerto Princesa are involved include: Halal Poultry, Seaweed Industry, Palm
                                                                                               and economic enterprises; (4) share from national wealth; and, (5) grants
        Oil, and Joint Tourism Development (JTD) Marketing and Promotion, with
                                                                                               and aids and other receipts (i.e., PCSO, GMA and Provincial Government).
        tour packages focusing on CAN (Culture, Adventure, Nature) plus golf and
                                                                                               However, just like other cities, the Puerto Princesa has relatively high IRA
        diving tourism. Complementing this initiative is the planned development
                                                                                               dependency rate due to vast land area, which are mostly public in nature
        of the city’s 1,072 hectares Environmental Estate as an ecotourism park
                                                                                               and the city’s development constraints, such as, the fragile environment.
        and environmental center. This together with on-going construction of
        Baywalk (Coastal Renewal Project) and the expansion and beautification of              To sustain the city’s economy, the City Government has been exercising
        Rizal Avenue (the city’s major thoroughfare) is designed to keep the urban             the autonomy in determining and imposing its financial resources thereby
        center compact and more walkable, consistent with the city’s vision of                 resulting in a 5% increase in local revenue collection between 2001 and
        becoming a City in the Forest.                                                         2005. Among the internally sourced revenues, RPT and BT Taxes accounted
                                                                                               for 84.745% of the total income while Non-Tax Revenues, such as Fees and
        While tourists increase the demand for the city’s basic services, they are
                                                                                               Charges and Receipts from the City’s Economic Enterprises like the Public
        also important in supporting a range and diversity of other services and
                                                                                               Market, Bus and Jeepney Terminal, Fishports, Slaughterhouse and others
        infrastructure that would not otherwise be supported by the resident
                                                                                               contributed at least 4.380% and 10.616% respectively to the entire local
        population alone. The tourism industry continues to play an important
                                                                                               income. Revenues from internal sources have been increasing an average
        role in supporting other major industries in the city such as commerce and
                                                                                               of 5% per year , particularly with RPT collection with the implementation
        trade, and agriculture.
                                                                                               of the Tax Revenue Assessment and Collection System (TRACS).
        Fishing is another vital source of livelihood in the city. The city is considered
                                                                                               This may also be attributed to other factors, such as, close coordination
        one big coastal community. Eighty-six percent or 52 of its 66 barangays are
                                                                                               between the City Treasurer’s Office and the City Assessor’s Office in terms
        located in coastal areas inhabited by about 92% of the city’s population.
                                                                                               of intensive tax collection and initiative on the part of the City Assessor’s
        Palawan and Puerto Princesa are noted as major suppliers of fish and other
                                                                                               Office to strictly require the updated payment of taxes prior to the issuance
        marine products requirement of Metro Manila. The bulk of production
                                                                                               of the Owner’s Tax Declaration over his property. The implementation
        of frozen fish goes to Manila-based buyers, either exporters or domestic
                                                                                               of the Business One Stop Shop (BOSS) also contributed significantly to
        traders. In 2005, there were about 10,600 metric tons of marine products
                                                                                               facilitating the processing of business establishments, such as the DTI, SSS,
        that were shipped out from the city’s airport and seaport. A very small
                                                                                               Philhealth requirements among others.
        share of 1,808 metric tons of fish production were sold to the City Public
        Market.

8 | City of Puerto Princesa                                                                             				                              City Development Strategies Report   |   9
This has resulted in the city government’s escalating income,                   Accreditation on Quality Management System, the City Government of
         accommodating greater latitude in the identification and implementation         Puerto Princesa has been an effective conduit where national policies
         of the city’s priority programs, projects and activities to boost the           are implemented and local needs addressed. As a local government unit,
         campaign to become the Premier Eco-tourism Destination and the Sports           efficiency in service delivery is ensured, transparency is observed and
         and Conference Capital of the Philippines.                                      local autonomy is widely experienced. The City is now one of the few local
                                                                                         government units in the country which is at par with its global counterparts
         Despite the city’s substantial income, it is not sufficient to augment          and is now willing to accept greater challenges.
         expenditures in meeting developmental challenges. The bulk of the
         expenses represents loan repayments for projects including the Coastal          To address efficiency in service delivery, the organizational set-up of the
         Development and Reclamation Project, Completion of Green Homes and              city is composed of 22 departments which give direct support to the Chief
         Sanitary Landfill. Other major expenses for FY 2005 include personal services   Executive through provision of quality basic services to alleviate people’s
         (31.20%), maintenance and other operating expenditures (39.89%).                welfare. Personnel complement as of December 31, 2005 totaled to 863
                                                                                         staff composed of 439 males and 424 females. There were about 804
         The City Government expended most of its income for MOOE to enhance the         permanent employees, 45 co-terminous and 14 elected officials. Aside
         provision of quality services to the public and to ensure loan repayments.      from the regular positions, the city also hired 307 contractual employees
         It likewise allotted revenues for Personal Services to accommodate the          for particular undertakings, which necessitated special qualifications and
         salary and benefits of the regular employees as well as wages of casual and     skills, majority of which are assigned as Project Managers/Supervisors of
         contractual employees who support the regular workforce. However, there         the different flagship programs and projects of the City Mayor. Likewise,
         has been a decrease in the amount allocated for Capital Outlay in deference     3,600 casual employees are employed to support the regular working
         to the national directive on austerity measures. Based on the Schedule of       force in priority development programs of the city like the Oplan Linis,
         Loans Payable for FY 2002-2005 from the Accounting Office, the City’s debt      Bantay Puerto, Satellite Clinics and other basic community projects. To
         ratio is estimated at 18.08% for the year 2005. FY 2001-2005 have been          make its employees models of excellence and professionalism in public
         challenging years for the City Government of Puerto Princesa since it has       service, this office has conducted several trainings to enhance the skills of
         to exhaust its resources to support and implement its development goals.        the employees and reactivated Learning Resource Center for employees.

         The City Government is looking forward to a city that is financially            Transparency is likewise observed by the city government in order to
         autonomous. As such, income generating capacity of the city must be             ensure a dynamic and responsive local government. Participation of various
         maximized, profitable activities encouraged, operations of the economic         sectors is sought in the implementation of the identified programs, projects
         enterprises optimized, revenue share from Malampaya pursued, private            and activities all geared towards the realization of the city’s vision. NGO
         sectors involvement in developmental activities encouraged to reduce            participation is also quite significant in the planning and implementation
         dependency on the Internal revenue Allotment of the City.                       of various government programs and projects, such as, Oplan Linis
                                                                                         Program, Pista Y ang Kagueban and others. As of April 2005, there were 73
    GOOD GOVERNANCE                                                                      accredited NGOs actively involved with the City Government undertakings.
                                                                                         Through the ISO 9001:2000 certification, customer’s feedback mechanism
         The framework of the present administration’s developmental thrusts             is observed.
         is anchored on the strategies and targets explicitly stated in the City’s
         Comprehensive Land use Plan (CLUP) 2001-2010, which visualizes Puerto           The City Government’s accomplishments are highlighted through regular/
         Princesa as a model city in sustainable development. Its core programs and      daily programs and press releases over the three radio stations and local
         projects are focused on the general objectives: KALINISAN, KAPAYAPAAN           publications as well as newsletters in several editions to inform and update
         AND KAUNLARAN. Working within the parameters of the ISO 9001:2000               the people regarding the implementation of the city programs, projects
                                                                                         and activities.

10 | City of Puerto Princesa                                                                      				                              City Development Strategies Report   |   11
To ensure the cycle of an efficient and responsive City Government of            In relation to Palawan, Puerto Princesa will continue to serve as the
         Puerto Princesa, customer feedback mechanism will be regularly observed.         Center of trade and commerce, communication, education and public
         Public-private partnership will continuously be intensified where other          administration in the province.
         concerned stakeholders of the community, which include people in general
         and the private sector will be empowered, mobilized and maximized to
                                                                                          Strategies
         attain optimum development.
                                                                                          1.   Development and Enhancement of Human Resources
                                                                                               Tourism is fast becoming the economic pillar of the city. There is a need
    VISION & CITY BRAND                                                                        to equip the city’s manpower to enable them to provide quality service
                                                                                               and products acceptable in the world market. Likewise, enhancement
         The vision of the city is founded on the collective desire of the Puerto              of human resources is intended to support the development of Small
         Princesans and which carries the theme Towards a Model City                           and Medium Enterprises (SMEs) in the city, which is also one of the
         in Sustainable Development. It speaks of the following specific                       development priorities of Puerto Princesa.
         aspirations:
                                                                                          2.   Development/Strengthening and Promotion of Tourism Industry
              •    A City in the Forest demonstrating balance and harmony                      Apart from the already developed tourist destinations and first class
                   between development and environment;                                        beach resorts, the city will promote the development and promotion
                                                                                               of more tourism products and services to prolong the stay of tourists in
              •    A center for eco-tours, healthful recreation, and applied                   the city. It will also focus on upgrading existing infrastructure facilities
                   research on ecology;                                                        and amenities consistent with the desired character of a “City in the
                                                                                               Forest”.
              •    A home for disciplined inhabitants who are responsible
                   stewards of the city’s ecology and ecosystem;                          3.   Development and intensification of Agri-based and Non Agri-based
                                                                                               Environment- Friendly Enterprises.
              •    Its major thoroughfares developed as boulevards, promenades                 The productivity of this sector will be enhanced in order to improve
                   and stretches of tree-lined and coastal highways interspersed               farmer’s income and generate livelihood opportunities in the rural
                   with parks and resorts and provided with appropriate facilities             areas. Included in agriculture is the fishery’s sub-sector that caters
                   for tourism, agriculture, commerce and environment-friendly                 to a considerable number of the city’s population. The city will also
                   enterprises.                                                                encourage investments in value-added agro-industrial activities such
                                                                                               as processing of agriculture and fishery products to generate more
         The City of Puerto Princesa is the main gateway to the rest of Palawan. Given
                                                                                               employment and livelihood opportunities in the city. An aggressive
         its ecologically-focused brand name as A City in the Forest, it strives to win
                                                                                               economic promotion and marketing linkages will be undertaken to
         and keep the honor of becoming the “Premier Eco- Tourism Destination”
                                                                                               attract investments in this area. Supportive of this undertaking, the
         in the Philippines.
                                                                                               city will also focus on improving the business environment favorable
         The city has become a natural destination for eco-tourists, nature lovers             to SMEs.
         and researchers. The honor that the city won in 1996 as the “Hall of             4.   Enhancement of Basic Social Services thru Establishment and
         Fame” awardee for being the “Cleanest and Greenest Component City in                  Strengthening of public-private partnership.
         the Philippines” together with a number of other awards in the areas of
                                                                                               While the city has already achieved significant improvement in the
         environmental protection; sustainable agriculture; rural health delivery
                                                                                               delivery of basic social services particularly in housing and health
         services; peace and order; and functional literacy have supplemented the
                                                                                               services, there is a need to improve and sustain these programs in
         natural attraction of the City and made it more popular as a destination
                                                                                               order to cope with an increasing population. Housing and medical
         point.
                                                                                               services and facilities remain inadequate. Aside from the on-going
                                                                                               Mass Socialized Housing, Relocation and Resettlement Program, the

12 | City of Puerto Princesa                                                                       				                                City Development Strategies Report   |   13
city needs to develop new housing projects that would suit the need                                                                                        Project Profiles (Continued)
                 of informal settlers along the coastline areas of Puerto Princesa Bay.                                                                                                                                              PROJECT DESCRIPTION
                                                                                                                                         PROJECT TITLE            COST                TARGET            PROJECT OBJECTIVES
                 Likewise, the existing public hospital does not only cater to Puerto                                                                        (in Million Php)      BENEFICIARIES
                 Princesans but for the whole Province of Palawan and needs to be
                                                                                                                                                                                                       they occupied through        for social amenities
                 expanded and improved.                                                                                                                                                                                             as well as areas for
                                                                                                                                                                                                       medium-rise housing
                                                                                                                                                                                                       project.                     commercial development
          5.     Promotion of a Balanced Urban and Rural Development Intervention.                                                                                                                                                  which shall make the
                                                                                                                                                                                                     • To provide recreational
                 The city will promote environment-friendly compact development with                                                                                                                   facilities to Puerto         project financially
                                                                                                                                                                                                       Princesans and tourists;     viable. It also includes
                 appropriate infrastructures for solid and liquid waste management                                                                                                                   • To create more               development of coastal
                 and complete urban services outside the Poblacion through public-                                                                                                                     employment                   road.
                 private partnerships.                                                                                                                                                                 opportunities and
                                                                                                                                                                                                       encourage investments
          6.     Enhancement/Strengthening of Tax and Revenue Collection System                                                                                                                        through the commercial
                                                                                                                                                                                                       and livelihood centers;
                 The city will implement effective mechanisms to substantially increase                                                                                                              • To revive the beauty and
                 collections on real estate tax, business licenses and fees from the                                                                                                                   water quality of Puerto
                                                                                                                                                                                                       Princesa Bay
                 existing economic facilities/enterprises owned and managed by the
                 city. It has been implementing Tax Revenue Assessment and Collection                                                3. Housing for           962,050,500       9,000 informal       • To provide decent            Site development,
                                                                                                                                        Deserving Poor and                      settlers               housing and legal            installation of water and
                 System (TRACS) to provide fast and efficient billing and processing                                                                                                                                                power supply lines, and
                                                                                                                                        Homeless Informal                                              ownership of land to
                 of payment for taxes and fees. It will also pursue the legal share over                                                Settlers                                                       9,000                        construction of 9,000
                 natural resources within the city in accordance with the provisions of                                                                                                                 homeless families.          housing units
                 the local government code.                                                                                                                                                                                         The Center consists of
                                                                                                                                     4. Food Processing       391,420.000       • Benefits           • To increase food
                                                                                                                                        Complex                                   derived from         production and promote       a building intended for
                                                                                                                                                                                  employment/          sustainable agricultural     manufacturing activities
                                                       Project Profiles                                                                                                           income generated     productivity;                such as seafoods, fruits
                                                                                                                                                                                  in processing      • To improve the income        and meat processing and
        PROJECT TITLE              COST                TARGET               PROJECT OBJECTIVES           PROJECT DESCRIPTION                                                      and selling          levels of farmers and        feed milling, rendering
                              (in Million Php)      BENEFICIARIES                                                                                                                 of processed         fisherfolks;                 and bottling plants. The
                                                                                                                                                                                  products;          • To enhance the               Complex should have a
    1. Access Road to            583.048         4,000 households in     • Provide quality access     Rehabilitation/asphalting of                                              • For the LGU,         competitiveness of the       potable water supply,
       Tourist Destinations                      7 barangays to be         of goods and services to   the following:                                                              benefits come        City’s farm products         electrical connection and
                                                 served by the project     residents and tourists     • Bacungan-Nagtabon Road                                                    in the form of     • To generate                  appropriate drainage
                                                 and the local and                                    • Nagtabon-Talaudyong                                                       increases in         adequate livelihood          system. It also has
                                                 foreign tourists                                        Road                                                                     business taxes.      and employment               appropriate fixtures such
                                                                                                      • Napsan-Bagongbayan                                                                             opportunities;               as stainless steel table
                                                                                                         Road                                                                                                                       tops, utensils and tools,
                                                                                                      • Bagongbayan-Simpocan                                                                                                        storage, blast freezer and
                                                                                                         Road                                                                                                                       packaging and sealing
                                                                                                      • Bacungan-Candiz-                                                                                                            equipment.
                                                                                                         Simpocan Road
                                                                                                      • Montible-Napsan-             5. Medical Tourism          200 M          The general public   • Provide quality medical      Establishment of tertiary
                                                                                                         Apurawan Road                  Hospital                                and tourists           and health services to       hospital with modern
                                                                                                                                                                                                       Puerto Princesans and        facilities and equipment,
    2. Coastal Renewal              1B           Puerto Princesans,      • To ease up traffic           This is intended to                                                                            tourists;                    and development of a
       Project                                   Palawenos, local and      congestion at the city       be undertaken along                                                                          • To entice local and          retirement village
                                                 foreign tourists          proper through the           Puerto Princesa Bay from                                                                       foreign retirees to
                                                                           proposed coastal road;       Barangay Bagong Sikat to                                                                       relocate in Puerto
                                                                         • To provide a chance          Tiniguiban. The reclaimed                                                                      Princesa.
                                                                           to more or less 3,000        land shall accommodate
                                                                           families to own a decent     medium-rise residential      6. Puerto Princesa          15.38M         Entrepreneurs,       • Provide a one-stop-shop    The Center consists of the
                                                                           house and legalize the       buildings for the informal      Business Center                         tourists and the       for business information     following components:
                                                                           land tenure of the area      settlers, including spaces                                              general public

14 | City of Puerto Princesa                                                                                                                              				                                            City Development Strategies Report                     |   15
Project Profiles (Continued)                                                                                                       Project Profiles (Continued)
         PROJECT TITLE          COST                TARGET            PROJECT OBJECTIVES             PROJECT DESCRIPTION              PROJECT TITLE            COST                  TARGET           PROJECT OBJECTIVES          PROJECT DESCRIPTION
                           (in Million Php)      BENEFICIARIES                                                                                            (in Million Php)        BENEFICIARIES

                                                                     and investment               • Commercial center (major      9. VIP Lounge for Tax        1.3M            Business sector     To increase the tax         Provision of public room for
                                                                     opportunities;                 part will be business            Payers                                                        collection efficiency of    relaxing while tax payers
                                                                   • Provide a one-stop-shop        incubators for micro, small                                                                    the city government by at   transact business
                                                                     for business information       and medium enterprises),                                                                       least 15%
                                                                     and investment                 display center of products
                                                                     opportunities;                 and services;                 10. New City Hall          165.7M            City government     To decongest the existing   Construction of 2-storey
                                                                   • Establish a display center   • Training center with                                                       officials and       city hall and improve the   Executive Building
                                                                     of products and services       function rooms, lecture                                                    employees and the   working environment of
                                                                     of the city in the field       theatres and training;                                                     general public      city government officials
                                                                     of agriculture, fisheries,   • Hotel and dormitory for                                                                        and employees.
                                                                     forestry, arts and crafts;     trainees
                                                                     and                          • Recreation center and
                                                                   • Establish a conference         garden
                                                                     venue for MIMAROPA           • Eco-tourism center
                                                                     and BIMP-EAGA growth         • Business Information and
                                                                     polygons, and a training       Investment opportunities
                                                                     venue for micro, small         Center
                                                                     and medium enterprises.        o Business Intelligence
                                                                                                       (Data Bank)
                                                                                                    o ICT Integration to
                                                                                                       businesses
                                                                                                    o Marketing Network
                                                                                                       and Linkages

    7. Environmental            100M          Entrepreneurs,       • Provide avenue for eco-      It has four major
       Estate                                 Businessmen,           tourists to learn more       components:
                                              environmentalists,     about environment            • Academic Center (Beach
                                              Academe, local and     through various                  Forest Reforestation &
                                              foreign tourist        adventure activities;            Mangrove Reforestation)
                                                                   • Provide opportunities        • Wildlife Component
                                                                     for the city’s economic          (Diverse Species Nursery)
                                                                     growth and a vehicle         • Eco-tourism Village
                                                                     for preserving the               (Dipterocarp Forest
                                                                     environment                      Reforestation and Fresh
                                                                                                      Fish Life Study Station)
                                                                                                  • Recreation Component

    8. Improvement             13.5M          Local and foreign    To develop potential           Development of:
       of other Tourists                      tourists             tourism destinations and       • 3-Km City Beach at
       Destinations                                                encourage longer stay of         Tagkawayan, Barangay
                                                                   tourists in the City             Simpocan
                                                                                                  • 56-hectare Tagbarungis
                                                                                                    Beach at Bgy. Inagawan
                                                                                                  • 500-hectare Wilderness
                                                                                                    Park at Talaudyong, Bgy
                                                                                                    Bacungan
                                                                                                  • River Resort (Babuyan
                                                                                                    River) with River Raft
                                                                                                    Lodge
                                                                                                  • Hot Spring and Spa at Bgy
                                                                                                    Sta. Lucia

16 | City of Puerto Princesa                                                                                                                          				                                               City Development Strategies Report                   |   17
18 | City of Puerto Princesa   				   City Development Strategies Report   |   19
20 | City of Puerto Princesa
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