College Planning Essentials - A comprehensive guide to saving and investing inherit the thinking of j.p. morgan

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College Planning Essentials
    A comprehensive guide to saving and investing

inherit the thinking of j.p. morgan

Investments are NOT FDIC INSURED | no BANK GUARANTEE | MAY LOSE VALUE
Section 1 College matters                      Section 4 Saving and investing

    4     Higher education pays                    23   Current saving and investing trends
    5     More education, less unemployment        24   Comparing college savings vehicles
    6     Return on a college investment           25   Investing versus borrowing
    7     “Major” differences in salaries          26   Investing for long-term growth
                                                   27   Performance pays
    Section 2 College costs
                                                   28   The benefits of compounding
     9    Rising college costs                     29   Invest more, pay less
    10    Future four-year college costs           30   Tax-efficient investing
    11    Tuition inflation                        31   Making college savings a family affair
    12    The real cost of college                 32   Asset allocation provided a smoother ride
    13    How college costs affect behavior        33   Staying diversified over 18 years
                                                   34   The power of diversification
    Section 3 Financial aid                        35   Good intentions, unexpected consequences
                                                   36   College planning checklist
    15    Financial aid overview
    16    Financial aid reality check              Section 5 Appendix
    17    Federal financial aid eligibility
    18    The effect of savings on financial aid   38   Sources of financial aid
    19    Student loan landscape                   39   Financial aid: Types of applications
    20    Private loans                            40   Federal aid methodologies
    21    The burden of debt                       41   Federal student aid: A sample of grant programs
                                                   42   Federal student aid: Loan programs
                                                   43   College-related tax breaks
                                                   44   Comparing college savings options
                                                   45   The 529 plan advantage
                                                   46   Checklist: Choosing a 529 plan
                                                   47   529 plans: State tax benefits
                                                   48   Index definitions
                                                   49   Disclosures

2   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
SECTION 1

College matters
The value of a college education is growing faster than                                                                           65%
the cost. Today, a college diploma has become a necessity
for anyone seeking increased earning potential, job security
                                                                                                                                              By 2020, 65% of U.S.
and career opportunity.                                                                                                  28%                  jobs will require a degree
                                                                                                                                              beyond high school, up
                                                                                                                                              from 28% in 1973.1

                                                                                                                         1973     2020

1. S ource: Georgetown University, Failure to Launch: Structural Shift and the New Lost Generation, 2013.

Common myths and facts
Myth: “	College is too expensive.”                                            Myth: “	Not even college                       Myth: “	College just isn’t worth
                                                                                       graduates can find a                            the student loan debt.”
Fact: 	The return on an investment                                                    job in this economy.”
        in college is nearly $1 million                                                                                         Fact:     college graduate earns
                                                                                                                                         A
        more in lifetime earnings.                                              Fact:         T he unemployment rate                    38% more than a high
             Page 4                                                                            among college graduates                   school graduate, even after
                                                                                               is currently just 3.2%.                   factoring in student loans.
                                                                                              Page 5                                     Page 6

College Planning Essentials: A comprehensive guide to saving and investing
College matters
Higher education pays
A college diploma opens the door to
a lifetime of higher earnings.

                                                                                                 Average annual earnings by highest degree earned 2

                                                                                                                                                               COLLEGE COSTS
  degrees of difference                                                          $100,000                                                 71+
                                                                                                                                          100+0+X 29
                                                                                                                                              163%
                                                                                                                                               greater
                                                                                                                                                 pay

                                                                                                                     85+15+X
• Bachelor’s degree holders
   earn nearly $1 million more

                                                                                                                                                               financial aid
   over a lifetime than high                                                      $80,000                                70%
   school graduates. Those with                                                                                          greater
                                                                                                                           pay
   doctorate degrees earn nearly
   $2 million more.1
                                                                                  $60,000
• People who attend college
  but don’t receive a degree
  earn only 12% more than

                                                                                                                                                               saving & investing
  high school graduates.2                                                         $40,000

                                                                                  $20,000

                                                                                                    $33,852               $57,616              $89,128
                                                                                      $0
                                                                                              HiGh school graduate   bachelor’s degree   professional degree

                                                                                                                                                               appendix
1. S ource: Bureau of Labor Statistics, 2013 dollars, based on 2013 earnings projected
   over a typical work life of ages 25 through 64.
2. S ource: Current Population Survey, U.S. Bureau of Labor Statistics, 2013 dollars, U.S.
    Department of Labor. J.P. Morgan Asset Management. Data are for persons age 25
    and over. Earnings are for full-time wage and salary workers.

4   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
More education, less unemployment
College graduates enjoy                                                                             Unemployment rates by education level
much better job security and                                                                                As of August 20144
opportunity, especially during
economic downturns.                                               18%

                                                                                                                                                                                          COLLEGE COSTS
                                                                                   less than high school diploma
                                                                                      high school, no college
                                                                                         some college
                                                                   16%
                                                                                            college or greater

                                                                   14%
    Bright Job Prospects
• The number of college-                                          12%
   educated Americans with

                                                                                                                                                                                          financial aid
   jobs has increased 9.1%
   since the beginning of the
                                                                  10%
                                                                                                                                                                9.1%
                                                                                                                                                                Less than high
   recession.1                                                                                                                                                  school diploma
                                                                    8%
• The unemployment rate for
   high school graduates aged                                                                                                                                   6.2%
                                                                                                                                                                High school, no college
   20 to 24 was 17.9% in 2012,                                      6%
   more than double the rate                                                                                                                                    5.4%

                                                                                                                                                                                          saving & investing
   for young college graduates.2                                    4%                                                                                          Some college

• A shortage of 5 million
   college-educated workers                                         2%
                                                                                                                                                                3.2%
                                                                                                                                                                College or greater
  is projected by 2020.3
                                                                    0%
                                                                      1992         1994      1996   1998     2000   2002   2004   2006   2008   2010   2012   2014

                                                                                                                                                                                          appendix
1. S ource: New York Times, College Graduates Fare Well in Jobs Market, Even Through
   Recession, 5/3/2013.
2. S ource: TICAS/Project on Student Debt, Dec. 2013.
3. S ource: Georgetown University Center on Education and Workforce, June 2013. Based on
    current production rate.
4. S ource: J.P. Morgan Asset Management, Bureau of Labor Statistics, FactSet.
     Unemployment rates shown are for civilians aged 25 and older. Data are as of 9/30/14.

5   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
  Return on a college investment
  Even students who borrow for college can expect a
  significant long-term return on their investment.

                                                                                                                                                                                                         COLLEGE COSTS
                                                          Estimated cumulative earnings minus student loan repayment
                                                                  Bachelor’s degree versus high school diploma
                               $1,200,000

                                                                                                                                                  38% return on investment

                                                                                                                                                                                                         financial aid
                               $1,000,000                                                                                                         In this scenario, a college diploma pays
Cumulative net earnings

                                                                                                                                                  for itself by age 36.
                                                                                                                                                  The college graduate earns 38% more
                                 $800,000                                                                                                         over a lifetime than the high school
                                                                                                                                                  graduate, even when factoring in loan
                                                                                 36
                                                                                years old
                                                                                                                                                  repayment of full tuition costs.

                                                                                                                                                                                                         saving & investing
                                 $600,000                                                                                                       Source: College Board, Education Pays 2013. Based
                                                                                                                                                on median 2011 earnings for individuals working full
                                                                                                                                                time year-round at each education level and each age.
                                                                                                                                                Includes only students who complete degrees; excludes
                                                                                                                                                bachelor's degree recipients who earn advanced
                                 $400,000                                                                                                       degrees. Assumes college graduates borrow $14,352
                                                                                                                                                to cover total first-year tuition and fee charges for
                                                                                                        Bachelor’s Degree                       2011–2012 (weighted average of $8,256 average public
                                                                                                        High School diploma                     four-year in-state and $27,883 private nonprofit four-
                                                                                                                                                year tuition and fees) for the first year and 5% more
                                 $200,000                                                                                                       each of the next three years. Tuition payments and
                                                                                                                                                earnings are discounted at 3%, compounded every
                                                                                                                                                year beyond age 18.

                                                                                                                                                                                                         appendix
                                        $0
                                             18      22       26    30     34               38     42     46       50         54   58   62 64
                                                                                                 AGE

  6                       |   INHERIT THE THINKING OF J.P. MORGAN
College matters
“Major” differences in salaries
 Choice of college major has a significant                                                                        Average yearly starting salary
 impact on a graduate’s starting salary.                                                                       by college major for the class of 2014

                                                                                           Engineering         $62,719

                                                                                                                                                                               COLLEGE COSTS
                                                                                      Computer Science         $61,741

     salaries on the rise
                                                                                              Business         $53,901
 •O
   n average, starting salaries
  for the class of 2014 are

                                                                                                                                                                               financial aid
  6.6% higher than for the
  class of 2012.                                                                        Health Sciences        $51,541

 • If salaries continue rising at
   this pace, the average child
                                                                                       Communications          $43,924
   born today would earn
   roughly $91,700 in the first
   year after college.

                                                                                                                                                                               saving & investing
                                                                                      Math and Sciences        $43,414

                                                                                             Education         $40,863

                                                                                        Humanities and
                                                                                                               $38,365
                                                                                        Social Sciences

                                                                                                                                                                               appendix
                                                                                            All degrees        $45,473

                                                                                                          $0       $10,000   $20,000   $30,000   $40,000   $50,000   $60,000
 Source: National Association of Colleges and Employers (NACE) survey, April 2014.

 7   |   INHERIT THE THINKING OF J.P. MORGAN
SECTION 2

College costs                                                                              Two-thirds ofcolleges
                                                                                                          families have to rule out
                                                                                                                 because of cost.    1

Saving for college starts with a plan. And a plan starts
with a goal. It’s important to understand college costs

                                                                                                                                                  COLLEGE COSTS
so you know how much to save by enrollment time.

1. Source: Sallie Mae, How America Pays for College, 2014.

Common myths and facts
Myth: “	I know how expensive                               Myth: “I’m not concerned about college    Myth: “	I’ll just make a few
        college is.”                                                inflation. It has to slow down at          compromises to help pay
                                                                    some point.”                               for college.”
Fact:        Many families underestimate
             just how much college costs                     Fact:   T uition continues to rise at a   Fact:    on-savers often don’t realize
                                                                                                                N
             and how quickly prices rise.                             much faster rate than other               the sacrifices needed to make
             Pages 9 and 10                                           expenses, so your savings need            college affordable.
                                                                      to keep pace.                             Page 13
                                                                     Page 11

College Planning Essentials: A comprehensive guide to saving and investing
College matters
Rising college costs
College savings need to grow
at a healthy rate to match or
exceed rapidly rising costs.                                                                     Tuition, fees, room and board expenses

                                                                                                                                                                                                       COLLEGE COSTS
                                                                     $120,000

                                                                                                                                                                                   Projected
                                                                     $100,000                                                                                                      Annual Costs
                                                                                                                                                                                   for 2032

                                                                     $80,000                                                                                                       Private
    keeping pace                                                                   Private                                                                                         $98,472
                                                                                   public
                                                                                                                                                                                   Public
• If prices increase 5% each                                        $60,000

                                                                                                                                                                                                       financial aid
                                                                                                                                                                                   $44,260
  year, the cost of college
  will more than double
                                                                     $40,000
  by 2032.

                                                                     $20,000

                                                                                                                                                                                                       saving & investing
                                                                          $0
                                                                                2014    2016     2018     2020       2022      2024      2026       2028       2030        2032
                                                                                TODAY                                                                           TOMORROW

                                                                                             Private    Total Cost $40,917

                                                                                                                                                           Tuition and fees 74%   Room and board 26%

                                                                                                                                                                                                       appendix
                                                                                             Public     Total Cost $18,391

Note: Average tuition and fees for the public sector reflect four-                                      Tuition and fees 48%   Room and board 52%
year, in-state charges.
Source: J.P. Morgan Asset Management using The College
Board, 2013 Trends in College Pricing. Future college costs
estimated to inflate 5% per year.

9   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
Future four-year college costs
The younger the child, the more college is likely to cost. Add up four years per child, and it equals one of a family’s largest expenses.

                                                                                 Projected cost of a four-year college education
                                                                                          Based on child’s current age

                                                                                                                                                                                                       COLLEGE COSTS
  $500,000

                          Private
  $450,000
                         Public                                                                                                                                                            $424,425

 $400,000                                                                                                                                                                     $384,966

  $350,000                                                                                                                                                        $349,176

                                                                                                                                                                                                       financial aid
                                                                                                                                                   $316,713
  $300,000
                                                                                                                              $287,268
                                                                                                         $260,560
  $250,000
                                                                                     $236,336
                                                                 $214,364
  $200,000                                  $194,434                                                                                                                                      $190,767

                                                                                                                                                                                                       saving & investing
                         $176,357                                                                                                                                            $173,031
                                                                                                                                                                $156,944
  $150,000                                                                                                                                     $142,353
                                                                                                                            $129,118
                                                                                                        $117,114
                                                                                  $106,226
  $100,000                                 $87,392             $96,350
                       $79,268

     $50,000

            $0

                                                                                                                                                                                                       appendix
                            Age 18              Age 16               Age 14              Age 12              Age 10               Age 8                 Age 6        Age 4        Age 2      Newborn

Source: J.P. Morgan Asset Management, using The College Board, 2013 Trends in College Pricing. Future college costs estimated to inflate 5% per year.

10   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
Tuition inflation
College tuition costs have                                                                   Tuition versus other expenses
increased faster than any                                                               Cumulative percent price change since 1983
other household expense
in recent decades.

                                                                                                                                                   COLLEGE COSTS
                                                           Apparel         25%

                                                              Cars            44%

  why costs are rising                                      Coffee     108%
• Colleges are spending more

                                                                                                                                                   financial aid
   to attract the best students.
                                                           Housing     135%
• Colleges are hiring more
   to reduce student-to-faculty
   ratios.
                                                            Sweets     174%
• Colleges are receiving less
   financial support from

                                                                                                                                                   saving & investing
   cash-strapped states.                                       Gas     192%

                                                       Medical Care    330%

                                                            Tuition    688%

                                                                                                                                                   appendix
                                                                      0%         100%     200%       300%       400%       500%      600%   700%

Source: BLS, Consumer Price Index, J.P. Morgan Asset
Management. Data represents cumulative percentage
price change from 1983 through 2014.

11   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
The real cost of college
Net price is the “sticker price” (full cost) to attend a college, minus any grants and
scholarships received. While most families don’t pay the full sticker price, actual costs
vary considerably based on household income and the college’s financial aid policies.

                                                                                                                                                                                  COLLEGE COSTS
                                                                      Public four-year institutions 1                                  AFFLUENT FAMILIES
                                                                                                                                       pay more
                                            ’03–’04     $9,400
                                                                                                                                       Due to financial aid policies,
                                            ’05–’06     $10,370                                                                        higher-income families paid 36%
                                            ’07–’08     $10,850                                                                        more than lower-income families
                                                                                                                                       in 2013–14.1

                                                                                                                                                                                  financial aid
                                            ’09–’10     $10,800
                                             ’11–’12    $12,000
                                            ’13–’14     $12,620     –31.4%                $18,390

                                                   $0              $10,000            $20,000       $30,000         $40,000

                                                   NET PRICE

                                                                                                                                                                                  saving & investing
                                                   On average, families paid 31% below              Net price   Sticker price
                                                   sticker price at public colleges and
                                                   43% less at private colleges in 2013–14.

                                                                                                                                     High-income families   LOW-income families
                                                              Private nonprofit, four-year institutions 1                              Income $>100,000+      Income
College matters
How college costs affect behavior
To better afford college, many families must choose less expensive schools or change their daily lifestyles.

                                                             Elimination of colleges based on cost

                                                                                                                                                                            COLLEGE COSTS
         2009                                                       56%
         2010                                                             63%                                 Off the list
         2011                                                             64%                                 After reviewing their financial
         2012                                                                   69%                           aid package, 67% of families
         2013                                                              67%                                ruled out some colleges based
                                                                                                              on cost, up from 56% in 2009.
         2014                                                              67%

                                                                                                                                                                            financial aid
             0%                   20%                  40%                60%             80%        100%

                                                    Actions taken to make college more affordable                                    student actions       parent actions
                                                        Percentage of people taking each action

                                                                                                                                                                            saving & investing
                     66%
                                                           54%                         48%                  45%
                                                                                                                                 28%               19%              19%

                                                                                                                                                                            appendix
                   Student                               Student                      Student             Parent                Student           Parent          Student
                   reduces                               lives at                      works             reduces              accelerates         works           changes
                  spending                                home                         more             spending               education           more            major

Source: Sallie Mae, How America Pays for College, 2013 and 2014.

13   |   INHERIT THE THINKING OF J.P. MORGAN
SECTION 3

Financial aid
Financial aid can help pay for college, but not all aid
is free and not everyone qualifies. The more you                                                                                              More than 7 in 10
save now, the less you may have to borrow later.                                                                                              college seniors
                                                                                                                                              graduated with student
                                                                                                                                              loan debt in 2012.1

                                                                                                                                                                       financial aid
1. Source: Project on Student Debt, The Institute for College Access & Success (TICAS), December 2013.

Common myths and facts
Myth: “ Financial aid is free money.”                                         Myth: “	I don’t need to save                 Myth: “	Saving for college will hurt
                                                                                      because my child will                         my chances for financial aid.”
Fact:         early 40% of federal aid
             N                                                                        receive a scholarship.”
             comes in the form of loans                                                                                      Fact:   S avings generally have
             that must be paid back                                            Fact:         nly 0.3% of college students
                                                                                            O                                         little impact on financial
             with interest.                                                                 actually get a full ride.                 aid eligibility when the funds
             Page 15                                                                        Page 16                                   are held in parents’ names.
                                                                                                                                     Pages 17 and 18

College Planning Essentials: A comprehensive guide to saving and investing
College matters
Financial aid overview
Most college students require
financial assistance of some kind,
but 37% of all aid comes in the                          Undergraduate student aid by source and type
form of loans that must be paid                                      in billions, 2012–13
                                                                                                                              total aid in 2012–13

                                                                                                                                                                  COLLEGE COSTS
back with interest.                                                                   Federal work study
                                                                                          $0.9 (
College matters
Financial aid reality check
Many families expect more free money
                                                                                                     Grant reality 2013–14
from grants and scholarships than they
are likely to receive.

                                                                                                                                                                                     COLLEGE COSTS
                                                                                                     43        %                       Percent of total costs covered by grants

  more applications, less aid
                                                                                                                                                        4-year             2-year
                                                                               Financial aid         of total families received     Private
                                                                                                                                                       Public             Public
• Financial aid applicants include                                            expectations 3        a grant, with an average        23%
                                                                                                                                                        26%                30%
   85% of middle-income families                                                                     amount of $6,6431

                                                                                                                                                                                     financial aid
   and 65% of high-income
   families. The more people
   applying, the less aid there is to
   go around.1
                                                                                    61%
                                                                                 61% of parents
                                                                                 who are not yet     Scholarship reality 2013–14

                                                                                                                                                                                     saving & investing
                                                                                saving for college
                                                                               expect scholarships
                                                                                or grants to cover
                   0.3%                                                             the costs.

                                                                                                     44%
           of college students receive                                                                                              Percent of total costs covered by scholarships
         enough grants and scholarships
                to cover all costs.2
                                                                                                                                                        4-year             2-year
                                                                                                     of total families received a   Private

                                                                                                                                                                                     appendix
                                                                                                                                                       Public             Public
                                                                                                     scholarship, with an average    37%
                                                                                                     amount of $8,0251                                  24%                20%

1. S ource: Sallie Mae, How America Pays for College, 2014.
2. S ource: finaid.org. Based on full-time students at four-year colleges.
3. S ource: Sallie Mae, How America Saves for College, 2014 and The College
    Board, Trends in College Pricing, 2013.

16   |    INHERIT THE THINKING OF J.P. MORGAN
College matters
Federal financial aid eligibility
The Department of Education processes the Free Application for Federal Student
Aid (FAFSA) to determine the Expected Family Contribution (EFC). This is the amount
parents and students are expected to pay directly from their income and savings.

                                                                                                                                                                                                   COLLEGE COSTS
                                                                                                                                                                  Federal aid
                                         TOTAL COLLEGE                                   EXPECTED FAMILY                                        Financial         In 2013–14, 81% of families
                                        COSTS EACH YEAR                                 CONTRIBUTION (EFC)                                    Aid Eligibility     with a college-bound child
                                                                                                                                                                  applied for federal aid.1

                                                                                                                                                                                                   financial aid
  how efc is                                                   PARENTS                                                       STUDENTS                                    TOTAL EFC
  calculated 2
  A family’s current                                Income                     Assets                               Income                   Assets
  annual income, including
  the student’s, counts far                             Up to                                                                                                       Colleges use the EFC to
                                                                                                                                                                   calculate the total cost of
  more in the formula than
  savings and investments,
                                              22%–47% + 5.64%                                                      50%                +      20%                attendance — tuition, fees and
                                                of adjusted gross        of non-retirement                        of income               of all assets in       other expenses — which then
  especially when they’re

                                                                                                                                                                                                   saving & investing
                                                 income above               assets above                       above protected            bank accounts,        determines how much financial
  held in the parents’ names.                     the protected         protected amount,                     amount of $6,260             CDs, UGMAs/
                                                    amount3            including 529 plans,                                               UTMAs and any           aid is available to a student.
                                                                         investments and                                                   other savings
                                                                              savings

                                                                                                               0%
                                                                               of income and assets considered in federal financial aid formulas.
                                               GRANDPARENTS/                  However, withdrawals for college by grandparents or others may be
                                                  OTHERS                       considered student income and must be reported on the following

                                                                                                                                                                                                   appendix
                                                                               year’s financial aid forms. Such income can reduce the amount of
                                                                                                           aid by 50%.

1. Source: Sallie Mae, How America Pays for College 2014.
2. Based on federal methodology for 2014–15 school year.
3. Protected amount for parents is dependent upon a number of factors, including household size and number of students in college.

17   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
The effect of savings on financial aid
Savings actually count far less than current income when calculating your
Expected Family Contribution (EFC) for federal financial aid purposes.

                                                                                                                                                                    COLLEGE COSTS
                                                                                   Big difference in college savings, little difference in financial aid
                                                                              Federal financial aid for two families earning the same income and sending a
  529 plan advantage
                                                                                           child to the same college costing $30,000 per year 1

• When a 529 account is
   owned by parents, it has                                                  $30,000

                                                                                                                                                                    financial aid
                                                                                                                                     EXPECTED FAMILY CONTRIBUTION
   much less impact on federal                                                                $11,848           $13,771
                                                                                                                                     FEDERAL FINANCIAL AID
   financial aid eligibility than
   custodial accounts.

                                                                             $20,000                                                The Smiths have $75,000

5+95T
                                                                                              $18,152                               more in savings but
                                                                                                                $16,229             get just $1,923 less in

                                                                                                                                                                    saving & investing
                Maximum parental savings                                                                                            financial aid.
 5.64%          considered in federal financial
                aid formulas.
                                                                              $10,000

                                                                                     $0
                                                                                               Smiths           Wilsons
                                                                                          $75,000 saved in     No savings

                                                                                                                                                                    appendix
                                                                                              529 plan

1. S ource: J.P. Morgan Asset Management and finaid.org.
    Assumes both families earn $100,000 annually and 529 plan is owned by the parents.
    Does not include non-federal financial aid opportunities such as scholarships.

18   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
Student loan landscape
Student loan debt has soared in recent years, putting an increased
financial burden on college graduates and their parents.

                                                                                                                                                                                                         COLLEGE COSTS
                                                         Issuance of federal and private loans
                                                         Selected years, 2012 dollars in billions1
           $0          $10          $20          $30          $40          $50           $60         $70     $80        $90          $100          $110

2005–06                                                                                                                    t$87.6

                                                                                                                                                                                                         financial aid
2007–08                                                                                                                                  t$99.7

2009–10                                                                                                                                                      t$113.9

 2011–12                                                                                                                                                     t$113.4           In 2012, 71% of college
                                                                                                                                                                                  seniors graduated
 2012–13                                                                                                                                                  t$110.4               with student loan debt

                                                                                                                                                                                                         saving & investing
                                                                                                                                                                                averaging $29,400.2

             Subsidized                         Unsubsidized                     Parents PLUS          Perkins                Grad PLUS             Private
             Stafford Loans                     Stafford Loans                   For parents only.     For students with      For graduate          Education Loans*
             For undergraduate                  For undergraduate                                      high need at some      students only.        Offered by private
             students with                      and graduate                                           institutions.                                lenders, they can
             documented financial               students regardless                                                                                 either supplement
             need. The government               of financial need. The                                                                              or replace federally
             pays interest while the            government does not                                                                                 guaranteed loans.

                                                                                                                                                                                                         appendix
             student is in college.             pay interest while the
                                                student is in college.

                                                                                                                     *Note: Private education includes loans to students
1. S ource: The College Board, 2013 Trends in Student Aid.                                                            from states and from institutions, in addition to
                                                                                                                       private loans by banks, credit unions and Sallie Mae.
2. Project on Student Debt, The Institute for College Access & Success (TICAS), December 2013.

19   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
Private loans
With college costs rising faster than the
availability of federal aid, many families
are choosing to fill the growing gap
with private loans.                                                                            Private student loans
                                                                                           Outstanding loans (in billions)1

                                                                                                                                                       COLLEGE COSTS
                                                               2005     2007                  2009                    2011                     2013
  Private loans at a glance
• Americans currently owe more
   than $165 billion in outstanding
   private student loan debt.2

                                                                                                                                                       financial aid
• Outstanding private loan debt has
   nearly tripled since 2005.
• Private student loans tend to have
  higher interest rates and less                               $55.9   $101.1                $133.0                 $140.2                    $165.0
  flexible repayment options than
  federal loans.

                                                                                                                                                       saving & investing
                                                                                                  Private loan defaults
                                                                                                       as of 2012

                                                                                 $8 billion                        850,000

                                                                                                                                                       appendix
                                                                                in defaulted private loans        distinct loans in default
1. S ource: Private Student Loan Report 2012,
    Consumer Finance Protection Bureau.
2. S ource: Consumer Financial Protection Bureau, Mid-year
    snapshot of private student loans complaints, July 2013.

20   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
The burden of debt                                                                                               The debt impact
                                                                                            Percent of student borrowers who said loans had this effect 5
Families that don’t save enough for
college often have no other choice than
to borrow. Today, a record four in ten
households owe student loan debt.1

                                                                                                                                                                                  COLLEGE COSTS
                                                                                           27%                   75%                 29%                        43%
                                                                                     Harder to buy           Harder to               Put off             Delayed starting
                                                                                      necessities           buy a home              marriage                 a family
  drowning in debt
• Student loan debt more than
   quadrupled to $1.1 trillion between
   2004 and 2014.2                                                                                                    Debt balances

                                                                                                                                                                                  financial aid
                                                                                                                by type of consumer loan 2
• The average student borrower
   owes over $29,000 in loans.3                                      $1.2 trillion
                                                                                             Student loan
• Student loan defaults are at a                                                            Credit card
                                                                                                                               In 2010, student loan debt
   20-year high, affecting over                                                              Auto loan
                                                                                                                               surpassed credit card debt
   7 million borrowers.4                                                                     home-equity loan                  for the first time in history.
                                                                     $1.0 trillion

                                                                                                                                                                                  saving & investing
                                                                     $0.8 trillion

1. S ource: PEW Research Center. October 2013 Survey.
   Households headed by a person younger than 40.
                                                                     $0.6 trillion
2. S ource: New York Federal Reserve, Household Debt and

                                                                                                                                                                                  appendix
    Credit Report, 2Q 2014.
3. S ource: The Institute for College Access and Success (TICAS),
    Student Debt and The Class of 2012, December 2013.
4. S ource: U.S. Department of Education, September 2013.           $0.4 trillion
5. Source: American Student Assistance, Life Delayed:                               ’04     ’05     ’06        ’07    ’08    ’09      ’10      ’11      ’12     ’13        ’14
    The Impact of Student Debt on the Daily Lives of Young
    Americans, 2013.

21   |   INHERIT THE THINKING OF J.P. MORGAN
SECTION 4

Saving and investing                                                                          Only 29%      of families saving for
                                                                                                            college invest in 529 plans.1

Choosing the right savings plan and following time-tested
investment strategies can help you reduce taxes, increase
growth potential and accumulate more for college.

1. Source: Sallie Mae, How America Saves for College, 2014.

Common myths and facts

                                                                                                                                             saving & investing
Myth: “	All college savings plans                           Myth: “I’ll just take out a loan     Myth: “It’s too early to start saving
        are the same.”                                               if I don’t save enough.”              for college.”

Fact: 	College savings plans                                 Fact:   It costs more to borrow      Fact:     S tarting early and
        differ in a variety of ways,                                   and pay interest than to                saving regularly helps
        including investments, tax                                     invest and earn interest.               you maximize the power
        benefits and flexibility.                                     Page 25                                  of compounding.
             Pages 24 and 30                                                                                  Page 28

College Planning Essentials: A comprehensive guide to saving and investing
College matters
Current saving and investing trends
Half of U.S. families aren’t saving for college. The other half often
choose vehicles that don’t maximize their growth potential, such
as CDs, taxable investments or accounts intended for retirement.

                                                                                                                                                 COLLEGE COSTS
                                                           Percentage of families using:

                        Ugma/Utma        10%                                                              On average, those parents with a
                                                                                                          529 plan save 68% more than those
                                                                                                          simply using a savings account.
                          Trust Fund     11%

                                                                                                                                                 financial aid
                 Coverdell Education
                   Savings Accounts      13%

         Prepaid or Guaranteed State
            College Savings Program      14%

                                 CDs     16%

                                                                                                                                                 saving & investing
         Retirement Savings Accounts     18%
                                                                                                           families using a    families using
                                                                                                               529 plan        a traditional
                        Investments      20%                                                                                  savings account

                   Checking Account      24%
                                                                                                       Families don’t fully
                                                                                                       maximize growth potential
             529 College Savings Plan    29%
                                                                                                       More parents—45%—save for college

                                                                                                                                                 appendix
                                                                                                       with low-yielding savings accounts than
                     General Savings
                           Accounts      45%                                                           any other method.

                                        0%                 10%         20%          30%    40%   50%

Source: Sallie Mae, How America Saves for College, 2014.

23   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
Comparing college savings vehicles
Understanding the different tax benefits and features of college savings
vehicles can help you choose the right one for your needs.

                                                                                                                                                                  COLLEGE COSTS
               529 college savings plan                            Custodial account (UGMA/UTMA)                  Coverdell Education Savings Account

                                                                                                                                                                  financial aid
          • Tax-free investing and withdrawals for                • Funds must be used for the child’s             • Tax-free investing and withdrawals
             any qualified higher education expense*                  benefit, not necessarily for college              for any level of education*
          • Account owner control for                             • Portion of investment earnings taxed at        • Income limits on contributors
             the life of the account                                 child’s and parents’ rates                      • Age limits on beneficiaries
          • No income limits on contributors                       • Child assumes control at age of majority,      • Maximum contribution of $2,000
                                                                      usually 18 or 21

                                                                                                                                                                  saving & investing
          • High contribution maximums                                                                                 annually per beneficiary
          • Low impact on financial aid eligibility                • High impact on financial aid eligibility        • Low impact on financial aid eligibility

               27+73+U
                  29%
                              of parents own
                              529 plans
                                                                      5+95+U
                                                                         10%
                                                                                  of parents own UGMA/
                                                                                  UTMA accounts
                                                                                                                     7+93+U
                                                                                                                        13%        of parents own
                                                                                                                                   Coverdell accounts

                                                                                                                                                                  appendix
         *Earnings on non-qualified withdrawals may be
           subject to federal income tax and a 10% federal
           penalty tax, as well as state and local income taxes.

Source: Sallie Mae, How America Saves for College, 2014.

24   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
Investing versus borrowing
It costs less to invest now than to                                         College savings plan versus student loan
                                                                                      Initial investment of $1,000 plus
borrow later. When you borrow for                                                       monthly investment of $3002
college, you pay interest. When you
invest, you earn interest and other                             $200,000

                                                                                                                                                                              COLLEGE COSTS
forms of investment returns.                                                                             $167,553         Investment growth

                                                                 $150,000                                                 Out-of-pocket cost

                                                                                      $119,143

  it takes a plan                                                $100,000                                                                           $101,753
                                                                                                                                                 out-of-pocket difference
• Without a plan, families run                                                       $65,800                                                         with 529 plan
                                                                  $50,000
   the risk of not saving enough

                                                                                                                                                                              financial aid
   and borrowing too much. Yet
   43% of high-income families                                              $0
   and 61% of middle-income                                                      College savings plan   College loan:
   families don’t have a plan to                                                    over 18 years       principal and
                                                                                                           interest
   pay for college.1

1. Source: Sallie Mae, How America Pays for College, 2014.

                                                                                                                                                                              saving & investing
2. S ource: J.P. Morgan Asset Management. The investing
   illustration assumes an initial lump sum investment
   of $1,000, subsequent monthly investments of $300                                                                                              A burden for
   thereafter for 18 years, and assumes an annual investment                          Average loan debt at graduation                             everyone
   return of 6% and federal tax rate of 28%. Investment
   losses could affect the relative tax-deferred investment                                     for parents 3
   advantage. Each investor should consider his or her                                                                                            The average parental
   current and anticipated investment horizon and income                                                                                          debt load has more than
   tax bracket when making an investment decision, as the       1993         $7,500                                                               doubled in a decade to
   illustration may not reflect these factors. The borrowing
   illustration assumes an interest rate of 7.21% and a                                                                                           $33,800 in 2012, while
   payback period of 10 years. This hypothetical illustration   2003                     $15,000
                                                                                                                                                  the average debt faced by
   is not indicative of any specific investment and does not
                                                                                                                                                  students was more than

                                                                                                                                                                              appendix
   reflect the impact of fees or expenses.                      2012                                                    $33,800
    The chart is shown for illustrative purposes only. Past                                                                                       $29,000 in 2012.4
    performance is no guarantee of future results.
3. S ource: The Wall Street Journal, Parent Trap: What to             $0             $10,000           $20,000         $30,000        $40,000
    Know Before Taking a College Loan, FinAid.org analysis of
    Department of Education data, March 24, 2013.
4. S ource: The Institute for College Access and Success
    (TICAS), December 2013.

25   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
Investing for long-term growth
Starting a college savings plan early allows more time to
hold investments with higher return potential.

                                                                                                                                                                          COLLEGE COSTS
                                                Growth of one dollar
                                           December 1978 to December 2013
         $100
                       s&P 500                                                                              Stocks outpace
                       college tuition and fees                                                             tuition inflation
                                                                                                  t$52.23
                       U.S. 30-day treasury bills                                                           While short-term investments

                                                                                                                                                                          financial aid
                       consumer price index                                                                 grew more slowly than
                                                                                                            tuition costs, stocks
                                                                                                            delivered high returns to
                                                                                                            help beat college inflation
                                                                                                            and achieve savings goals.

                                                                                                  t$12.05
           $10

                                                                                                                                                                          saving & investing
                                                                                                  t$5.50

                                                                                                  t$3.45

                                                                                                            Source: J.P. Morgan Asset Management.
                                                                                                            Past performance is no guarantee of future results.
                                                                                                            Hypothetical value of $1 invested at the beginning of 1979.
                                                                                                            Assumes reinvestment of income and no transaction costs
                                                                                                            or taxes. This is for illustrative purposes only and not

                                                                                                                                                                          appendix
                                                                                                            indicative of any investment. An investment cannot be
                                                                                                            made directly in an index.
            $1
             DEC ’78       DEC ’83         DEC ’88   DEC ’93   DEC ’98   DEC ’03   DEC ’08   DEC ’13

26   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
Performance pays
Even small increases in investment                                                                            Investment growth over 18 years
returns can make a big difference when                                                                        Calculations assume an initial investment
                                                                                                                         of $100,000 at birth
it comes time to pay for college.
                                                                    $450,000

                                                                                                                                                                                                           COLLEGE COSTS
                                                                                        8% annual return
                                                                                        7.75% annual return
                                                                    $400,000                                                                                                            t$399,602
                                                                                        7.5% Annual return
                                                                                        7.25% annual return
                                                                    $350,000            7% annual return
                                                                                                                                                                                        t$337,993
  Seeking higher returns
                                                                    $300,000
• Be an investor, not just a
   saver in low-yielding bank

                                                                                                                                                                                                           financial aid
                                                                    $250,000
   accounts.
• Stay invested for the                                            $200,000
                                                                                                                                                                                           Difference of

   long haul to avoid the risk                                                                                                                                                             $61,609
   of being out of markets
                                                                    $150,000
   during upswings.
• Reduce taxes to keep more

                                                                                                                                                                                                           saving & investing
                                                                    $100,000
   of what you earn.                                                           0    1      2    3      4     5     6   7    8     9     10   11    12    13     14   15   16    17    18

                                                                                           Slightly higher returns can pay for a full year of college1
                                                                               7%                          7.25%                7.5%                    7.75%                     8.0%
1. S ource: J.P. Morgan Asset Management using The College
   Board 2013 Trends in College Pricing. This hypothetical              $337,993                    +$14,501               +$29,587               +$45,282                 +$61,609
   assumes an investment of $100,000 over an 18-year period.
                                                                       Initial Investment           covers a year of        covers a full          covers a full               covers a full

                                                                                                                                                                                                           appendix
   Different assumptions will result in outcomes different from
   this example. Investment losses could affect the relative tax-         of $100,000                  tuition at a         year's cost at         year's cost at              year's cost at
   deferred investing advantage. This hypothetical illustration                                     Public College         Public College         Private College         Ivy League College
   is not indicative of any specific investment and does not                                          (in-state)            (out-of-state)
   reflect the impact of fees or expenses. Such costs would
   lower performance. Each investor should consider his or her
   current and anticipated investment horizon and income tax
   bracket when making an investment decision.

27   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
The benefits of compounding
The sooner you start saving, the more time you may
have to grow your college fund through the power of
long-term compounding. Even small contributions add
up over time.

                                                                                                                                                                                                COLLEGE COSTS
                                                                                                  Start early, small savings add up
                                                                                          Total amounts accumulated over 6, 12 and 18 years1

                          Start early, accumulate more
                                                                                          $200,000

                                                                                                              $100 monthly contributions

                                                                                                                                                                                     $185,434
                                                                                                              $250 monthly contributions
                                                                                                              $500 monthly contributions

                                                                                                                                                                                                financial aid
                        If you start saving $500 per month                                $150,000
                          when a child is born, you'll earn

                          $84,214 more

                                                                                                                                                      $101,220

                                                                                                                                                                           $92,717
                              than if you start at age six.
                                                                                          $100,000

                                                                                                                                                                                                saving & investing
                                                                                                                                            $50,610
                                                                                                                        $41,852

                                                                                                                                                                 $37,087
                                                                                           $50,000

                                                                                                                                  $20,244
                                                                                                              $20,926
                                                                                                     $8,370
1. S ource: J.P. Morgan Asset Management. This hypothetical example illustrates the
   future values of different regular monthly investments for different time periods.
   Chart also assumes an annual investment return of 6% and a federal tax rate of

                                                                                                                                                                                                appendix
   28%. Investment losses could affect the relative tax-deferred investing advantage.
   This hypothetical illustration is not indicative of any specific investment and does        $0
   not reflect the impact of fees or expenses. Such costs would lower performance.                       Total                         Total                          Total
   Each investor should consider his or her current and anticipated investment horizon               accumulation                 accumulation                   accumulation
   and income tax bracket when making an investment decision, as the illustration may                 in 6 years                   in 12 years                    in 18 years
   not reflect these factors. A plan of regular investment cannot assure a profit or
   protect against a loss in a declining market. The chart is shown for illustrative
   purposes only. Past performance is no guarantee of future results.

28   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
Invest more, pay less
Some savings vehicles, such as 529 plans, allow large contributions that can help you
pay for much of college from your investment earnings instead of your pocket.

                                                                                                                                                                                                            COLLEGE COSTS
                                                                            Investing versus paying out of pocket
                                                                 Amounts needed to fund four years of private college in 12 years

                                                        $0                               $100,000                             $200,000                             $300,000

                                                                                                                                                                                                            financial aid
                                         Lump-sum
                                                                                                                                                                                      Save 51%
                                                                                                      $154,437                                                                     on out-of-pocket costs
                                        investment

                                            Annual
                                                                                                                                                                                      Save 32%
                                                                                                                             $217,019                                              on out-of-pocket costs
                                       investments

                                                                                                                                                                                                            saving & investing
                                     Out-of-pocket
                                          payment                                                                                                                 $316,713

                                                                                                                                                          Average private
                                                                                                                                                             college cost
                                                               Investment growth                  Out-of-pocket cost                                            $316,713

                                                                                                                                                                                                            appendix
Source: College Board, 2013 Trends in College Pricing. Based on tuition, fees and room/board costs for 2013–2014 school year. Costs estimated to inflate 5% per year.
This example is hypothetical and assumes a 6% annual rate of return and an annual lump sum contribution of $18,085 over a 12-year period. This example does not represent the
performance of any particular investment. Different assumptions will result in outcomes different from this example. Your results may be more or less than the figures shown.
Investment losses could affect the relative tax-deferred investing advantage. Each investor should consider his or her current and anticipated investment horizon and income tax
bracket when making an investment decision, as the illustration may not reflect these factors. These figures do not reflect any management fees or expenses that would be paid
by a 529 plan participant. Such costs would lower performance.

29   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
Tax-efficient investing
A tax-advantaged account, such as a 529 plan, has
the potential to grow faster for college than a taxable
investment earning the exact same returns.

                                                                                                                                                                                 COLLEGE COSTS
                                                                                                 Lower taxes equal a larger college fund
                                                                                                    Investment growth over 18 years1
  State tax benefits
• Many 529 plans offer state tax                                    $0                        $30,000         $60,000           $90,000            $120,000
  benefits in addition to federal

                                                                                                                                                                                 financial aid
  tax-free investing.2 See the
  Appendix on page 47 for
  more information.                                       Taxable
                                                          account                                                                  $103,666

                                                         Tax-free
                                                                                                                                                               $15,477 more
                                                                                                                                              $119,143
                                                         529 plan

                                                                                                                                                                                 saving & investing
                                                                                                                                                               with a tax-free
                                                                                                                                                               529 plan

1. S ource: J.P. Morgan Asset Management. Illustration assumes an initial $1,000 investment
   and monthly investments of $300 for 18 years. Chart also assumes an annual investment
   return of 6% and a federal tax rate of 28%. Investment losses could affect the relative
   tax-deferred investing advantage. This hypothetical illustration is not indicative of any
   specific investment and does not reflect the impact of fees or expenses. Each investor
   should consider his or her current and anticipated investment horizon and income tax

                                                                                                                                                                                 appendix
   bracket when making an investment decision, as the illustration may not reflect these
   factors. These figures do not reflect any management fees or expenses that would be
   paid by a 529 plan participant. Such costs would lower performance.
    The chart is shown for illustrative purposes only. Past performance is no guarantee of
    future results.
2. E arnings on non-qualified withdrawals may be subject to federal income tax and a 10%
    federal penalty tax, as well as state and local income taxes.

30   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
Making college savings a family affair
Getting family, friends and students involved in college
savings can increase the size of your account and reduce                                                 More contributors equal a larger college fund
your share of the expenses.                                                                                    Investment growth over 18 years2

                                                                                                                                                              COLLEGE COSTS
                                                                    Don’t go it alone
                                                                                                                    Total     $294,604
                                                           Parents expect only 5% of college                       $36,906
                                                                                                                                         Family and friends
                                                           costs to be paid with contributions                                           $1,000 annually
                                                              from grandparents, friends
                                                                       and family.1
                                                                                                                                         Grandparents
                                                                                                                   $72,264
                                                                                                                                         $2,500 annually

                                                                                                                                                              financial aid
                                                                                  5%
  talk to children
• Nearly half (47%) of college
   savers have discussed
   education costs with
   children, compared to just
   28% of non-savers.1

                                                                                                                                                              saving & investing
                                                                                                                                         Parents
                                                                                                                   $185,434
                                                                                                                                         $6,000 annually

1. S ource: Sallie Mae, How America Saves for College, 2014.
2. S ource: J.P. Morgan Asset Management. This hypothetical example illustrates the future values of

                                                                                                                                                              appendix
    regular monthly investments by the account owner and annual investment by other contributors
    over an 18-year period. Investment losses could affect the relative tax-deferred investing
    advantage. This hypothetical illustration is not indicative of any specific investment and does
    not reflect the impact of fees or expenses. Such costs would lower performance. Each investor
    should consider his or her current and anticipated investment horizon and income tax bracket
    when making an investment decision, as the illustration may not reflect these factors. A plan of
    regular investment cannot assure a profit or protect against a loss in a declining market. The
    chart is shown for illustrative purposes only. Past performance is no guarantee of future results.

31   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
Asset allocation provided a smoother ride
A diversified portfolio of many
different asset classes fluctuated
less than any one on its own.                                                                       Asset class performance
                                                                                            Ranked in order of annual returns, 2004–13

                                                                                                                                                                                                 COLLEGE COSTS
                                                                                                                                                                              e

                                                                                                                                                                                            ed
                                                                                                                                                                              iv

                                                                                                                                                                                            iz
                                                                                                                                                                            at

                                                                                                                                                                                          al
                                                                                                                                                                        ul
                                                        04

                                                                                                               09
                                                                              06

                                                                                                    08

                                                                                                                                                                                      nu
                                                                   05

                                                                                         07

                                                                                                                                                            13
                                                                                                                          10

                                                                                                                                                12
                                                                                                                                     11

                                                                                                                                                                       m
                                                                                                                                                          20

                                                                                                                                                                                   An
                                                                                                                                              20
                                                                                                                                   20

                                                                                                                                                                     Cu
                                                                 20

                                                                                       20

                                                                                                             20
                                                                                                  20

                                                                                                                        20
                                                      20

                                                                            20
                                                      REITs       MSCI      REITs       MSCI     Barclays    MSCI       REITs      REITs      REITs     Russell     MSCI           MSCI
                                                                  EME                   EME        Agg       EME                                         2000       EME             EME
                                                      31.6%      34.5%      35.1%      39.8%      5.2%      79.0%       27.9%      8.3%       19.7%     38.8%      197.7%          11.5%
                                                      MSCI      DJ UBS       MSCI     DJ UBS      Cash        MSCI     Russell    Barclays    MSCI        S&P      Russell       Russell
                                                      EME       Cmdty        EME      Cmdty                  EAFE       2000        Agg       EME         500       2000          2000
                                                     26.0%      21.4%       32.6%     16.2%       1.8%       32.5%     26.9%       7.8%      18.6%       32.4%     138.3%         9.1%

                                                                                                                                                                                                 financial aid
                                                       MSCI       MSCI       MSCI       MSCI     Market      REITs       MSCI     Market       MSCI       MSCI      REITs          REITs
                                                       EAFE       EAFE       EAFE      EAFE      Neutral                 EME      Neutral      EAFE      EAFE
                                                      20.7%      14.0%      26.9%      11.6%      1.1%      28.0%       19.2%      4.5%       17.9%      23.3%     128.5%          8.6%

 Source: Russell, MSCI, Dow Jones, Standard &        Russell     REITs     Russell    Market      Asset     Russell    DJ UBS      S&P       Russell     Asset       S&P            S&P
 Poor’s, Credit Suisse, Barclays Capital, NAREIT,     2000                  2000      Neutral     Alloc.     2000      Cmdty       500        2000       Alloc.      500            500
 FactSet, J.P. Morgan Asset Management.              18.3%       12.2%     18.4%       9.3%      –24.0%     27.2%      16.8%       2.1%      16.3%       14.9%     104.3%          7.4%
 The “Asset Allocation” portfolio assumes the         Asset      Asset       S&P       Asset     Russell      S&P        S&P       Cash       S&P       Market      MSCI           MSCI
 following weights: 25% in the S&P 500, 10%           Alloc.     Alloc.      500       Alloc.     2000        500        500                  500       Neutral     EAFE           EAFE
 in the Russell 2000, 15% in the MSCI EAFE, 5%        12.5%      8.3%       15.8%      7.4%      –33.8%      26.5%      15.1%      0.1%      16.0%       7.9%      104.1%          7.4%

                                                                                                                                                                                                 saving & investing
 in the MSCI EMI, 25% in the Barclays Capital
 Aggregate, 5% in the Barclays 1-3m Treasury,          S&P      Market      Asset     Barclays   DJ UBS      Asset      Asset      Asset      Asset      REITs      Asset          Asset
 5% in the CS/Tremont Equity Market Neutral            500      Neutral     Alloc.      Agg      Cmdty       Alloc.     Alloc.     Alloc.     Alloc.                Alloc.         Alloc.
 Index, 5% in the DJ UBS Commodity Index and          10.9%      6.1%       15.2%      7.0%      –35.6%      22.2%      12.5%      –0.6%      11.3%      2.9%      100.1%          7.2%
 5% in the NAREIT Equity REIT Index. Balanced
                                                     DJ UBS       S&P      Market      S&P         S&P      DJ UBS      MSCI      Russell    Barclays    Cash      Market        Market
 portfolio assumes annual rebalancing. All
                                                     Cmdty        500      Neutral     500         500      Cmdty       EAFE       2000        Agg                 Neutral       Neutral
 data represents total return for stated period.
                                                      9.1%       4.9%      11.2%       5.5%      –37.0%     18.9%       8.2%      –4.2%       4.2%       0.0%      62.7%          5.0%
 Past performance is not indicative of future
 returns. Asset allocation does not guarantee        Market     Russell     Cash       Cash       REITs     Barclays   Barclays    MSCI      Market     Barclays   Barclays      Barclays
 investment returns and does not eliminate the       Neutral     2000                                         Agg        Agg       EAFE      Neutral      Agg        Agg           Agg
 risk of loss. Data are as of 12/31/13, except for    6.5%      4.6%        4.8%       4.8%      –37.7%      5.9%       6.5%      –11.7%      0.9%       –2.0%      56.0%         4.5%
 the CS/Tremont Equity Market Neutral Index,
 which reflects data through 11/30/13. “10-yrs”      Barclays    Cash      Barclays   Russell     MSCI      Market      Cash      DJ UBS      Cash        MSCI      Cash           Cash
 returns represent period of 1/1/04–12/31/13           Agg                   Agg       2000       EAFE      Neutral               Cmdty                   EME

                                                                                                                                                                                                 appendix
 showing both cumulative (Cum.) and                   4.3%       3.0%       4.3%      –1.6%      –43.1%      4.1%       0.1%      –13.3%      0.1%       –2.3%      17.1%          1.6%
 annualized (Ann.) over the period.
                                                      Cash      Barclays   DJ UBS      REITs      MSCI       Cash      Market      MSCI      DJ UBS     DJ UBS     DJ UBS        DJ UBS
 Please see disclosure page at end for index                      Agg      Cmdty                  EME                  Neutral     EME       Cmdty      Cmdty      Cmdty         Cmdty
 definitions.                                         1.2%       2.4%       2.1%      –15.7%     -53.2%      0.1%      –0.8%      –18.2%     –1.1%      –9.5%       9.0%          0.9%
*Market Neutral returns include estimates
 found in disclosures.

32    |   INHERIT THE THINKING OF J.P. MORGAN
College matters
Staying diversified over 18 years
Compare the best, worst and average annual returns for
different investments over a rolling 18-year period.                                                         18-Year Rolling Returns
                                                                                                            Annual Returns, 1978–2013

                                                                                                                                                           COLLEGE COSTS
                                                                                          20%
                                                                                                                                                Highest
                                                                                                                                                Return

  WHY DIVERSIFY?                                                                          18%                                                   Average
                                                                                                Stocks
                                                                                                                                                Lowest
• A balanced portfolio                                                                         17.4%                                           return

  delivered higher returns                                                                16%                        50-50
  than bonds with lower                                                                                             Portfolio
  volatility than stocks.
                                                                                          14%                        14.8%

                                                                                                                                                           financial aid
• Even in its worst 18-year
   period, the balanced                                                                                  Bonds
                                                                                                12.0%
   portfolio outperformed                                                                 12%            12.2%       11.1%
   average tuition inflation.
• Even in its best 18-year                                                               10%            9.4%
   period, short-term cash
   underperformed average                                                                                             8.0%

                                                                                                                                                           saving & investing
                                                                                          8%
   tuition inflation.                                                                           7.2%     6.9%                     Cash       7.1%
                                                                                                                                           Increase in
                                                                                          6%                                      6.7%   college tuition

                                                                                                                                  4.1%
                                                                                          4%

                                                                                          2%                                      1.6%

                                                                                                                                                           appendix
                                                                                          0%
Source: Barclays Capital, FactSet, Robert Shiller, Strategas/Ibbotson, Federal Reserve,
BLS, J.P. Morgan Asset Management. Rolling returns shown are based on calendar year
returns from 1978 to 2013. Data are as of 3/31/14. Past performance is not indicative
of future results. Diversification does not guarantee investment returns and does not
eliminate the risk of loss.

33   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
The power of diversification
A more diversified portfolio has historically
provided higher returns with lower risk.

                                                                                            Portfolio risks and returns

                                                                                                                                                                                                     COLLEGE COSTS
                                                                                                    1999-2013
                                            Traditional portfolio                                                                                More diversified portfolio

                                                                                                                                                                 4%
                                                                                                                                                       8%

                                                                                                                                                                                          26%
                                 30%                                                                                                        8%                  Barclays Agg.

                                                                                                                                                                                                     financial aid
                                                                                                                                                                S&P 500
                                                                                                                                                                MSCI EAFE
                                                       S&P 500
                                                                                                                                       8%                       Russell 2000
                                                       MSCI EAFE
                                                                                                                                                                REIT
                                                       Barclays Agg.                   55%                                                                      Commodities
                                                                                                                                                                Equity Mkt. Neutral
                                                                                                                                          9%

                                                                                                                                                                                                     saving & investing
                                                                                                                                                                MSCI EM
                                                                                                                                                                                         22%
                                      15%
                                                                                                                                                          13%

                                                         Return                                                                                                    Return
                                                        5.23%                                                                                                    6.85%
                                                 Standard Deviation                                                                                         Standard Deviation
                                                       10.88%                                                                                                    10.28%

                                                                                                                                                                                                     appendix
Source: J.P. Morgan Asset Management. Indexes and weights of the traditional portfolio are as follows: U.S. stocks: 55% S&P 500, U.S. bonds: 30% Barclays Capital Aggregate, International
stocks: 15% MSCI EAFE. Portfolio with 25% in alternatives is as follows: U.S. stocks: 22.2% S&P 500, 8.8% Russell 2000; International Stocks: 4.4% MSCI EM, 13.2% MSCI EAFE; U.S. Bonds: 26.5%
Barclays Capital Aggregate; Alternatives: 8.3% CS/Tremont Equity Market Neutral, 8.3% DJ/UBS Commodities, 8.3% NAREIT Equity REIT Index. Return and standard deviation calculated using
Morningstar Direct. Charts are shown for illustrative purposes only. Past returns are no guarantee of future results. Diversification does not guarantee investment returns and does not eliminate
risk of loss. Data as of December 31, 2013.

34   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
Good intentions, unexpected consequences
Saving for college is one of a family’s top financial priorities,
but common mistakes can keep them from achieving goals.

                                                                                                                                                                       COLLEGE COSTS
                                                Why save for college1
                                           Strongly agree       Somewhat agree

                                                                                   89%
                                                                                                                           56%
                                                                                                                           of parents are not
                                        An investment in                                                                confident about meeting

                                                                                                                                                                       financial aid
                                                                                    60% 29%                                  college costs.1
                                        child’s future

                                                                                  83%
                                        Child will earn
                                                                                  51% 32%
                                        more money

                                                                                                                                                                       saving & investing
                                                                                 80%
                                        Part of the
                                                                                 47% 33%
                                                                                                                    Possible reasons why:
                                        American dream

                                                                                              • Not having a plan                    • Overestimating financial aid

                                                                                 77%
                                                                                              • Investing too conservatively        •U
                                                                                                                                       nderestimating college costs
                                        College degree is                                     • Starting too late                    • Not getting others involved
                                                                                  51% 26%
                                        more important now
                                                                                              •U
                                                                                                sing taxable or retirement

                                                                                                                                                                       appendix
                                                                                               accounts

1. S ource: Sallie Mae, How America Saves for College, 2014.

35   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
College planning checklist

                     Set a goal                                       Get started

                                                                                                                    COLLEGE COSTS
                         What type of college should we consider?      Open an account and select investments

                         What costs should I expect?                   Set up a schedule of monthly contributions

                         What is my family’s financial outlook?

                         How much of total costs do I want to pay?

                                                                                                                    financial aid
                         What can I afford to save?

                         What does my financial advisor recommend?

                                                                                                                    saving & investing
                     Create your plan                                 Review and adjust
                         Compare and choose college savings options    Review plan annually

                         Understand my risk tolerance                  Make adjustments based on life changes

                                                                                                                    appendix
36   |   INHERIT THE THINKING OF J.P. MORGAN
SECTION 5

Appendix

Financial Aid Resources
Parents and others can learn more about obtaining
financial aid for college through the following websites:

                               fafsa.ed.gov                                  How to apply for federal financial aid

                               finaid.org                                    Guide to grants, scholarships, loans and other aid

                               irs.gov                                       Guide to federal income tax benefits for education
                               IRS Publication 970,
                               Tax Benefits for Education

                               ed.gov/finaid.html                            Options from U.S. Department of Education

                               collegeconfidential.com                       Resources to help pay for college

                               collegesavings.org                            Information about 529 plans

                               savingforcollege.com                          Comprehensive guide to college funding

                                                                                                                                  appendix
                               iefa.org                                      Aid for students studying in a foreign country

College Planning Essentials: A comprehensive guide to saving and investing
College matters
Sources of financial aid

                                                                 TYPES OF FINANCIAL AID                             DETAILS
                                                                   Grants and scholarships
                                                                                                    In addition to aid from the U.S.
 U.S. federal

                                                                                                                                                                                        COLLEGE COSTS
                                                                             Loans                  Department of Education, scholarships
 government                                                               Work study
                                                                                                    and loan repayment may be available
                                                                                                    to qualified students through additional
                                                                Allows qualified students to earn   government entities.
                                                                   money for college expenses                                                      TYPES OF FINANCIAL AID
                                                                                                                                                   Grants and scholarships are free
                                                                   Grants and scholarships                                                         gifts that generally don’t have to
                                                                                                    Example: New York offers a Math and Science
                                                                May be available even if families   Teaching Incentive Scholarship to eligible     be repaid. Grants are typically
 States                                                          aren’t eligible for federal aid    students in approved programs that lead to     need-based while scholarships

                                                                                                                                                                                        financial aid
                                                                                                    math or science teaching careers.              are merit-based. Loans must be
                                                                                                                                                   paid back with interest.

                                                                                                    Aid may be available for attending
                                                                   Grants and scholarships          a particular college and/or studying
 Colleges                                                                                           specific majors.

                                                                                                                                                                                        saving & investing
                                                                                                    Possible sources include charitable
                                                                                                    foundations, religious and community
 Non-profit or private                                             Grants and scholarships
                                                                                                    organizations, local businesses, ethnicity-
                                                                                                    based organizations, students’ and parents’
 organizations                                                                                      employers, and civic groups and professional
                                                                                                    associations related to a field of study.

                                                                                                                                                                                        appendix
                                                                                                    Tend to have higher interest rates and
 Banks, credit unions                                                    Private loans              less flexible repayment options than
 or other lenders                                                                                   federal loans.

Source: www.studentaid.ed.gov (U.S. Department of Education).

38   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
 Financial aid: Types of applications
 There are over 250 institutions that require students to submit the CSS/Financial Aid PROFILE in addition to the FAFSA.1 The PROFILE is an
 online application that is administered by the College Scholarship Service, the financial aid division of the College Board. The PROFILE is
 used to determine students’ eligibility for need-based institutional scholarships, grants or loans and is a more detailed assessment of the
 student’s and parents’ income and assets when calculating EFC.

                                                                                                                                                                                           COLLEGE COSTS
                       CSS/Financial aid profile2                                                                                                           FAFSA

                                                                                                                                                                                           financial aid
                                Need-based institutional aid                                                                                       Need-based institutional aid

                                 College-specific application                                                                                     Standard, universal application

      Required by about 250 institutions in addition to the FAFSA                                                                                  Required by every institution

                                                                                                                                                                                           saving & investing
                               Majority of schools tend to be specialized,
                                  highly selective or private schools.
                                                                                                                                         Looks at assets and income at a high level and
                                                                                                                                        uses a standard EFC formula for every applicant.
Considers a deeper level of income and assets when calculating EFC
             Applicants may be asked to report additional assets or income such
             as home equity, business income and assets under a sibling’s name.

                                                                                                                                                                                           appendix
 1. Source: College Board, Participating Institutions and Programs.
 2. S ee financial aid office or net price calculator at your desired institution for more information about what is used to calculate awards.

 39    |   INHERIT THE THINKING OF J.P. MORGAN
College matters
Financial aid methodologies
These factors are considered when determining the Estimated Family Contribution through both the
Federal Methodology for federal aid and Institutional Methodology for individual institutional aid.1

                                                                                                                                                                         COLLEGE COSTS
                             Federal Methodology - FAFSA                                    Institutional Methodology - CSS/FINANCIAL AID PROFILE

              Income and Assets                       Allowances and Expenses                     Income and Assets                   Allowances and Expenses

     Nontaxable income (including social                   Number in household            Nontaxable income (including social              Number in household
     security, child support, and worker’s                                                security, child support, and worker’s
        compensation and disability)                                                         compensation and disability)
                                                   Number of family members enrolled in                                             Number of family members enrolled

                                                                                                                                                                         financial aid
                                                        college at least half-time                                                     in college at least half-time
          Interest and dividend income                                                        Interest and dividend income
                                                            Federal income tax                                                              Federal income tax
                Cash and savings                                                           Tax credits and itemized deductions
                                                                State tax                                                              State tax (including sales tax)
              Investment and other                                                                  Cash and savings
              real estate net worth
                                                                 FICA tax                                                                         FICA tax
                                                                                                  Investment and other

                                                                                                                                                                         saving & investing
     Business or farm net worth (only if                                                          real estate net worth
     more than 100 full-time employees)                    Employment expense                                                          Medical and dental expense

                                                                                               Business or farm net worth
                  Student trusts                       Income protection allowance                                                         Employment expense

                                                                                                      Home equity
                                                    Annual education savings allowance                                                 Income protection allowance

                                                                                          Parents’ assets held in siblings’ names
                                                            Child support paid                                                      Annual education savings allowance

                                                                                                      Student trusts
                                                                                                                                    Private, elementary and secondary
                                                                                                                                         school tuition for siblings

                                                                                                                                                                         appendix
                                                                                            Noncustodial parent information
                                                                                                                                            Child support paid

1. Source: College Board, FM and IM Differences.

40    |   INHERIT THE THINKING OF J.P. MORGAN
College matters
Federal student aid: A sample of grant programs

                                                                                                                                                             2014–2015 Award Year
                                                                                                      DETAILS                                               ANNUAL AWARD LIMIT1
                                                                                                                                                                    up to

                                                                                                                                                                                    COLLEGE COSTS
 Federal Pell Grant                                         Generally awarded to undergraduate students who are in financial need                                $5,730
                                                            Awarded to undergraduate students with exceptional financial need
 Federal Supplemental                                       Federal Pell Grant recipients receive priority                                                         up to
 Educational Opportunity                                    Not all colleges participate                                                                        $4,000
 Grant (FSEOG)
                                                            Funds depend on availability at the college; apply by college’s deadline

                                                                                                                                                                                    financial aid
                                                            For undergraduate, post-baccalaureate or graduate students who are taking or will be
                                                            taking coursework necessary to become elementary or secondary teachers
 Teacher Education                                          Must attend a participating college and meet certain academic achievement requirements                 up to
 Assistance for College                                                                                                                                          $4,000
 and Higher Education                                       Must agree to serve for a minimum of four years as a full-time teacher in a high-need field,
                                                            serving low-income students
 (TEACH) Grant
                                                            F ailure to complete the teaching service commitment results in grant funds being converted

                                                                                                                                                                                    saving & investing
                                                             to a Federal Direct Unsubsidized Stafford Loan that must be repaid

                                                            Non-need based, this grant is available to any undergraduate student who is not eligible for
 Iraq and Afghanistan                                       the Pell Grant and whose parent or guardian died as a result of performing military service
                                                            in Iraq or Afghanistan after the events of 9/11                                                         up to
 Service Grant                                                                                                                                                   $5,500
                                                            Must have been less than 24 years old or enrolled at least part-time at the time of the
                                                            parent’s or guardian’s death

                                                                                                                                                                                    appendix
1. A
    wards are subject to availability of funds, and
   recipients must meet certain eligibility requirements.
   This is for informational purposes only.

41   |   INHERIT THE THINKING OF J.P. MORGAN
College matters
Federal student aid: Loan programs
                                         LENDER                 ELIGIBILITY                INTEREST RATE 1                  ANNUAL LOAN LIMIT
                                                                                                                              up to              up to
                                                                                                                          $5,500 $8,000
Federal                                  Individual
                                                            Undergraduate and                                           (undergraduate)       (graduate)
                                                                                                   5%

                                                                                                                                                                                                          COLLEGE COSTS
                                                         graduate students enrolled
Perkins Loan                               college
                                                             with financial need                                        Loan amount based on financial need
                                                                                                                         and availability of funds at college

                                                                                               4.66%
Direct Subsidized                     U.S. Department
                                                           Undergraduate students
                                                        enrolled at least half-time and     Student not charged           $3,500–$5,500
Stafford Loans                          of Education
                                                        demonstrating financial need          interest while in
                                                                                             school and during
                                                                                                                            depending on year in school

                                                                                                                                                                                                          financial aid
                                                                                             deferment periods

                                                                                               4.66%                     $5,500–$20,500
                                                                                            for undergraduates
Direct Unsubsidized                   U.S. Department
                                                            Undergraduate and
                                                         graduate students enrolled             6.21%                      (minus any subsidized amount
Stafford Loans                          of Education
                                                             at least half-time            for graduate students
                                                                                                                           received for the same period),
                                                                                                                            depending on year in school
                                                                                           Student responsible for            and dependency status

                                                                                                                                                                                                          saving & investing
                                                                                          interest during all periods

Direct PLUS
                                                        Parents of dependent students
                                                          enrolled at least half-time           7.21%
                                      U.S. Department                                                                    Cost of attendance minus any
                                        of Education                                         Parent responsible           other financial aid received
Loan for Parents                                        Parent must not have negative        for interest during
                                                                credit history                    all periods

                                                                                                                                                                1. Interest rates apply to loans first
                                                          Graduate or professional                                                                                 disbursed between July 1, 2014,
Direct PLUS                                                                                     7.21%

                                                                                                                                                                                                          appendix
                                                          degree students enrolled                                                                                 and June 30, 2015.
                                      U.S. Department        at least half-time2                                         Cost of attendance minus any           2. If students have not requested the
                                                                                            Student responsible
Loan for Graduate or                    of Education       Student must not have             for interest during
                                                                                                                          other financial aid received              annual maximum Unsubsidized
                                                                                                                                                                    Stafford Loan amount for which
Professional Students                                      negative credit history                all periods                                                       they are eligible, the school must
                                                                                                                                                                    notify them of this eligibility and
                                                                                                                                                                    give them the opportunity to apply.

42   |   INHERIT THE THINKING OF J.P. MORGAN
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