COLOUR 2018 - Destination St. John's

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COLOUR 2018 - Destination St. John's
2018

COLOUR
  A DESTINATION REVEALED

                           destinationstjohns.com | 2018   1
COLOUR 2018 - Destination St. John's
2   COLOUR : A DESTINATION REVEALED
COLOUR 2018 - Destination St. John's
4-7 My St. John’s
                                                                                   by Lyndsey Thomas

                                                                               8 Meet the Sales Team
                                                                            10 Fall for Fall
                                                                         12 The Company We Keep
                                                                         How to Get Here

                                                                       14-15 Storytellers at Heart
                                                                       by Sheila Williams

                                                                       16-17 Readymade Events
                                                                       18-20 Food, Foraging and
                                                                       Fine Dining in St. John’s
                                                                       By Karen Burns-Booth

                                                                        21 Eclectic Spaces
                                                                          22-23 Playing Host for 500 Years
                                   needs is critical, but equally            24 Incentive Travel
                                   important is the destination’s
                                   personality. What sets it apart?             25 Mother Nature’s Theatre
CEO                                Colour will tell you the story of
Cathy Duke                         St. John’s, touch on its history                 26 Build Your Delegate
Destination St. John’s             and heartbeat, explore our                           Attendance
                                   quirky and slightly off-kilter                         Exclusive Perks
St. John’s, Newfoundland and       way of doing things, introduce
Labrador, embodies colour          you to our food scene, and
both literally and figuratively.   twirl around the musicality and
It is the perfect title for our    rhythm of our island. As our
publication which reveals          cover images suggest, we are a
our colourful province. When       colourful destination no matter
considering a destination,         the season and we welcome
ensuring that the infrastructure   the opportunity to showcase
is there to support your           the destination to you.

                                                                                              destinationstjohns.com | 2018   3
COLOUR 2018 - Destination St. John's
MY
         ST. JOHN’S
         THE OTHER                                                                  FAST
         SIDE OF                                                             FACTS
                                                                        “SMITH
         ORDINARY                                                       T
                                                                               SO
                                                                          LIFE LISNIAN
                                                                          OP PLA  T:
                                                                          SEE BE CES TO
                                                                                F
         St. John’s will capture your heart.                               YOU D ORE
                                                                            -S
                                                                                 IE!”
                                                                               mithson
                                                                               Magazin ian
                                                                                      e

                                      “My St. John’s” is a yearly
                                      feature normally assigned to
                                      a resident. But, we have
                                      adopted Lyndsey Thomas
                                      of Leeds, UK as our own.
                                      Lyndsey is a down-to-
                                      earth, witty blogger
                                      who writes about
         Lifestyle                    lifestyle, being a mum,
         Blogger                      and all things travel-
         Lyndsey Thomas               related. She lives with
                                      her family in Yorkshire
                                      and blogs about life
                                      up north, as well as
         her adventures across the pond. We’re delighted to
         have her share her St. John’s experience with us. Find
         out more about her on girlaboutyorkshire.com.

         My eyes darted back and forth as I stood on the edge
         of the most easterly point in North America. Scanning the
         North Atlantic Ocean with anticipation – eager to see a glimpse
         of a humpback whale breaching. And then all of a sudden, there it
         was, a spurt of air and water, and then a long shiny black spine slicing up
                                                            the water and immersing itself back under
                                                            the black of the ocean.

                                                          The immensity and power and the incredible
                                                          noise it made as it sprayed water from its
                                                          blowhole. There it was… my first humpback
                                                          whale encounter just ten minutes outside the
                                                          city of St. John’s at Cape Spear.

4   COLOUR : A DESTINATION REVEALED
COLOUR 2018 - Destination St. John's
Photo submitted by Lyndsey Thomas

                                                                                                     My St. John’s
My experience was a huge ‘WOW’ moment and my feet were
firmly on land… I can only begin to imagine how mind-
                                                                                P
                                        blowing it is for

                                                                                 re
                                                                                   sc
                                                                                     ot
“St. John’s is more                     those who get

                                                                                       tS
                                                                                         tre
                                        up close and
small town than big city.”

                                                                                            et
                                        personal
- Lyndsey Thomas                        with these
                                        majestic
mammals on a boat tour, sea kayaking right
by them, or even snorkeling with them, in
some cases.

Perched on the steep slopes of a small harbour
with a rainbow of colourful wooden Victorian-era
houses known as jellybean row lining the steep
streets, my first observation was that this Canadian
city on the Island of Newfoundland on Canada’s East
Coast has all the makings of a miniature
San Francisco.

With a population of a little
over 100,000, St. John’s is more
small town than big city. But
then visitors don’t come here to
indulge their love of shopping
                                        Hill

in huge department stores or to
                                      Signal

be dazzled by bright lights and
towering skyscrapers.

In fact, there are no skyscrapers –
well certainly not of the concrete
kind. But hike up to Cabot Tower
on Signal Hill, the city’s most
prominent landmark about a mile

                                                            destinationstjohns.com | 2018        5
COLOUR 2018 - Destination St. John's
from Downtown St. John’s, and from spring and        The city’s unique energy derives from a colourful
         early summer you may marvel at Mother Nature’s       patchwork of Irish heritage, hospitality and warmth,
         skyscrapers – 10,000 year old icebergs travelling    Mother Nature, the city’s wild positioning on the edge
         down the North Atlantic Coast from Greenland, some   of the Atlantic Ocean and a deep-rooted sense of
         as high as 80 metres!                                fun and a relaxed attitude towards life. In the three
                                                              days I spent in St. John’s, I was lucky enough to dine
         St. John’s has a cool, vibrant creative arts scene   in some of the city’s best restaurants. An incredible
         that’s resulted in so many of the                           eclectic mix of cuisine in many restaurants
         buildings’ exteriors flaunting                                   across the city marries a blend of Irish,
         Banksy-style murals, and                                             Scottish and native NL recipes with
         buskers lining the                                                       ingredients from land and sea to
         streets, filling the city                                                  include favourites such as moose
         with song. Even the                                                          meat and codfish.
         letterboxes on
         houses across the                                                                “A blend of Irish,
         city are artistic                                                                Scottish and native
         and colourful.
                                                                                          NL recipes with
         George Street                                                                    ingredients from
         in Downtown                                                                      land and sea.”
         St. John’s                                                                       - Lyndsey Thomas
         claims to have
         the most bars
         per capita in the                                                                I tucked into a fruits-de-mer
         whole of North                                                                  for one on a platter the size
         America. With a                                                               of a dustbin lid. There’s a lot
         striking similarity to                                                     of cod. But then this is the cod
         Dublin’s Temple Bar, this                                               fishing and salt cod capital of the
         little epicentre of partying                                         world. There’s also a lot of everything
         is packed with live music                                        else and if, like me, you like to eat, and you
         venues, cocktail bars, traditional                         like to eat well, you won’t be disappointed.
         Newfoundland Irish pubs
         and late night clubs and is in full swing seven
         nights of the week.

6   COLOUR : A DESTINATION REVEALED
COLOUR 2018 - Destination St. John's
My St. John’s
Coastal hiking is superb. The world-
class East Coast Trail stretches
265km north and south of the city.
The 9km path between Cape
Spear and Maddox Cove near
Petty Harbour is a beautiful
return day hike (18km in
total) from St. John’s
and it got me back to
my hotel in St. John’s
with plenty of time
to freshen up before
another fab meal.

I think it’s safe to say
that there are very
few cities so close to
the UK where a short
break can include such a
multiplicity of encounters
and experiences – maybe
only Reykjavik? Then
maybe St. John’s is the new
Reykjavik? Just without the
extortionate price tags. There are
not that many places less than
a five-hour flight away from
the UK that have captured
my heart like St. John’s.
St. John’s is the other side
of ordinary. i
                                     Loc
                                        al

                                           es
                                           Pr

                                             er
                                               ves

                                                     destinationstjohns.com | 2018   7
COLOUR 2018 - Destination St. John's
MEET
         THE SALES TEAM
         We hope we get to share these thoughts and experiences with you when you
         visit us in St. John’s. Until then we have all answered the same three questions
         to give you some personal insight into the destination.

         Krista Cameron                          Stu Greenoff                              Jeannette Yetman
         Director of Sales                       Sales Manager                             Sales Manager

         My favourite                            My favourite                              My favourite
         unique selling points                   unique selling point                      unique selling point
         – I can’t pick just one – the fun       is the proximity to everything the        is definitely Signal Hill National
         loving nature of our people, our        client will need during their stay.       Historic Site, perched overlooking
         language, the culinary scene, the       It never fails to amaze me, just          one of the oldest working harbours
         raw beauty, whales, icebergs, the       how much is on your doorstep in           in North America. The magnificent
         European flavour and on and on...       downtown St. John’s.                      scenery takes people’s breath
                                                                                           away!
         My favourite ah ha moment with a        My favourite ah ha moment with
         client - an owner of an American        clients is seeing the convention          My favourite ah ha moment with
         Incentive House came to                 centre for the first time. Clients        a client is sharing with them
         St. John’s to check its viability       are blown away by the size, space,        that we were rated “Top Coastal
         for his exclusive clients. Before       look and feel of our convention           Destination in the World” by
         arriving he was skeptical, before       centre. It definitely helps to solidify   National Geographic Traveler!
         he left he said, “I just came from      interest in bringing their event to       They are quite impressed
         the Four Seasons in Bora Bora           our fair city.                            considering there are so many
         and it was lovely but I didn’t have                                               exotic coastal destinations in the
         any stories, I’m leaving here with      If I was on an elevator with you          world.
         so many stories.” That’s what we        and I had one nugget to share…
         do... create lasting memories and       that’s a tough one. There are so          If I was on an elevator with you
         chapters in your story.                 many amazing things about St.             and I had one nugget to share, I
                                                 John’s! As a former CFA (come             would tell you that we are a short
         If I was on an elevator with you        from away) I’d have to go with:           4.5 hour flight from Dublin and just
         and I had one nugget to share... to     “Did you know Newfoundland has            5 hours from London! Canada is
         truly know St. John’s you have to       26 different local dialects?” It’s        closer than you think! i
         feel it, there’s something intangible   fascinating and shows the unique
         here that everyone feels in their       and diverse nature of the culture in
         own way... some call it love, some      Newfoundland and Labrador.
         community, some magic.

8   COLOUR : A DESTINATION REVEALED
COLOUR 2018 - Destination St. John's
Mixing business
and pleasure
has never been
this easy.
With culture, cuisine and comfort all
within walking distance, St. John’s
Convention Centre guarantees your
event will never be all work and no play.

709.758.1111 ext. 403
info@sjcc.ca
@thesjcc                       ST. JOHN’S
                               CONVENTION
sjcc.ca                        CENTRE

101 New Gower St. • St. John’s, NL • A1C 1J5
                                               destinationstjohns.com | 2018   9
COLOUR 2018 - Destination St. John's
FALL
          FOR FALL
          A season for all the senses.

          Fall is one of our favourite seasons to get out and      don’t get in summer. It’s also the last month to catch
          explore. Although summer is officially not over until    a cod by hand line, or jigger as we say. What a thrill
          September 21, once the school year begins I think we     to get out on the water to catch a cod. For small
          all get into fall mode. Mother Nature turns back the     gatherings you can roll up your sleeves and learn how
          thermostat a tad and she readies her paint brushes.      to “make fish,” the old tradition of drying the fish so it
          Our whales and birds start to make their                     will keep through the winter.
          journey south.
                                                                                   Our cultural attractions, storytellers
          September feels like                                                       and artisans are available year
          summer with a sweater.                                                        round to keep you entertained.
          It typically is our driest                                                       They are at your service in
          month. The coastal                                                                November and early
          hikes are wonderful                                                                 December to enhance
          and the foliage                                                                      your programming. How
          is still a rich                                                                       about “Fishcakes and
          green, dotted                                                                          Accordions”? Yes, learn
          with blue and                                                                          how to play the button
          scarlet berries                                                                        accordion while enjoying
          ripe for picking.                                                                      a traditional fishcake
          The farmers are                                                                       dinner. Take over the
          anxious to start                                                                      Quidi Vidi Plantation and
          harvesting root
          vegetables and the
          chefs are starting to
          think about changing
          their menu to reflect the
          upcoming harvest of game
          foods like rabbit and moose.

          October brings bright sunny days and crisp
          cool nights. And colour! The Labrador tea bushes
          start to turn their bright golden hue and the chuckley
          pear bushes and wild rhododendron turn a bright
          red giving the rolling hills delineation that you

10   COLOUR : A DESTINATION REVEALED
The Narrows view from Pippy Park

work with the eight in residence artisans, or take the craft beer tour and taste NL bakeapple IPAs and beer
made from 10,000 year old iceberg water.

This is just a snapshot of the reasons to consider fall for your next event. It’s well worth exploring. i

                                                                                                            destinationstjohns.com | 2018     11
FAST
                                                                                                   FACTS
                                                                                                  “B
                                                                                                    EST
         THE COMPANY                                                                            RESTAU
                                                                                                  IN CANRANT
                                                                                                         ADA
         WE KEEP                                                                                      20
                                                                                                     Raymon
                                                                                                              14!
                                                                                                           ds Res
                                                                                                                    ”
                                                                                                        -Vacay.c taurant
                                                                                                                a
          St. John’s is a proven host city. A surprising fact to some: those who attend
          conferences in St. John’s tend to travel with more people and stay longer than
          when they travel to other destinations. We invite you to join the hundreds of groups that have recently had
          successful conferences in St. John’s. Here are just a few we were happy to host.

          • Canadian Counselling & Psychotherapy Association
          • Engineers Canada
          • Canadian Automobile Association
          • Dietitians of Canada
          • Canadian Federation of Agriculture
          • Castle Building Supplies
          • Governance Professionals of Canada
          • Collision Solutions Network
          • Canadian Water & Wastewater Association
          • Canadian Society of Association Executives (CSAE) i

          HOW TO                                                                                 DIRECT FLIGHTS
                                                                                                    TO ST. JOHN’S

          GET HERE                                                                                Halifax: 1.5 hours
                                                                                              Montreal: 2.5 hours
                                                                                                   Ottawa: 3 hours
                                                                                                  Toronto: 3 hours
          Marine Atlantic Ferries depart from North Sydney, Nova Scotia and
                                                                                                   Calgary: 7 hours
          arrive on the west coast of the island at Port aux Basques or on the
                                                                                         Dublin, Ireland: 4.5 hours
          east coast in Argentia, which is a 2 hour drive from St. John’s. Or fly
                                                                                        London, England: 5 hours
          on one of the many carriers into St. John’s: Air Canada, Porter Airlines,
                                                                                        Gatwick, England: 5 hours
          Provincial Airlines, Sunwing, Air Transat, and WestJet. i

12   COLOUR : A DESTINATION REVEALED
destinationstjohns.com | 2018   13
FAST
                                                                  FACTS
                                                                CONDÉ
                                                                 “HAPPN  I
                                                                           ASTE:
                                                               DESTIN     E  ST
                                                                      A
                                                                #1 Joy I T IO N
                                                                        ndex.S.
                                                                    2017!”

         STORYTELLERS
         AT HEART
         Wit, laughter and the art
         of embellishment.

                                      Have you ever had
                                      the experience
         Performer                    of meeting
         Sheila Williams              someone and
         Entertainer-Comedian-        feeling as if they
         CLO (Chief Laugh Officer)
                                      are really seeing
                                      you? A familiarity
                                      that is unexplained?
         Welcome to Newfoundland, a land where people listen
         and engage. We listen because we want to learn, to know
         who you are, to hear about how life is “from away.”

         Once we have gotten to know you a bit, we will want to share our
         story, inevitably embellishing it with a fair bit of humour. Storytelling is a part of
         the fibre of Newfoundlanders, woven into our being since we first settled in 1497. It was
         born out of necessity, due to geography, the isolation of communities in winter and
         the lack of other entertainment means. Telling a funny story with sharp wit, a wink, a
         nod and a teasing grin is our specialty, our way of eliciting a laugh, and a surefire way
         of lifting spirits. People love to laugh. We strive to make our stories as entertaining
         as possible, and give all we can with the most open and generous of hearts. It is this
         generosity that has endeared thousands of people “from away” to Newfoundland; the
         people, the hospitality, the fun.

14   COLOUR : A DESTINATION REVEALED
From
                                                                                                                                        Storytellers
                                                                                                                                        The View
                                                                                                                                         at Heart
                                                                                                                                              Here
                                                                                                                             Jr fronting arch

        Newfoundlanders don’t have to act happy. Newfoundlanders are happy. We find quirky humour in the everyday,
        from the weather (if you don’t like it, wait five minutes, it will change), to anecdotes of family mishaps, to
        lightning-fast witty comebacks. Expressions such as “How’s she goin?” and “What are y’at?” bring a broad
        smile to the faces of visitors.

        We care about your opinions, about your perception of this place as we are fiercely loyal to all things
                                   concerning us. It is important to us that you like us. We’re told we are likeable
        “We listen                 and that our accents are charming, though at times our colloquialisms leave

        because we                 the listeners scratching their heads. But that’s all part of the charm. As Irish
                                   descendants we still sing, “Come me sons, we’ll show you things you’ve never
        want to learn.”            seen before.”
        - Sheila Williams
                                      Allow us that privilege to share a story and a
                                      laugh with you. i

              EASTERN
              ________
               ________
               AUDIO LIMITED
For Over 40 Years a Leader in Event Technology and Support
www.easternaudio.com   800 640 4691   709 722 0864   info@easternaudio.com                             destinationstjohns.com | 2018      15
READYMADE
          EVENTS!
          Festivals and local events, a gift to
          event planners.

          • Lawnya Vawnya: An           • The Tuckamore Festival   • St. John’s Time
            Exposition of Independent     tuckamorefestival.ca       (10 days July/August)
            Art and Culture			                                       stjohns.ca
            lawnyavawnya.com            • Festival of New Dance
                                          festivalofnewdance.ca    • The Royal St. John’s
          • Signal Hill Tattoo                                       Regatta
            signalhilltattoo.org        • Mummers Festival           stjohnsregatta.org
                                          mummersfestival.ca
          • Victoria Park Lantern                                  • George Street Festival
            Festival                    • Opera on the Avalon 		     georgestreetlive.ca
            lanternfest.ca                operaontheavalon.com

16   COLOUR : A DESTINATION REVEALED
FAST
                                                                                                            FACTS
                                                                                                         “PLAC
                                                                                                               ES           IN
                                                                                                        YOU WCANADA
                                                                                                        BELIEV ON’T
                                                                                                              E     EXI
• Downtown St. John’s
  Buskers Festival
                                 • St. John’s International
                                   Women’s Film Festival
                                                                        • Wreckhouse International
                                                                          Jazz and Blues Festival               2014!” ST
  downtownstjohns.com              womensfilmfestival.com                 wreckhousejazzandblues.com        -The Hu
                                                                                                                    ffi   ngton P
                                                                                                                                 ost
• Newfoundland and 		            • Iceberg Alley Performance Tent
  Labrador Folk Festival           icebergalleyconcerts.com
  nlfolk.com/fest

      contemporary rooms in an historic setting. perfect for business or pleasure.

   Located in the heart of the city’s downtown, Murray Premises Hotel offers
   the luxury of space, with inspired interiors and hospitality that are the hallmarks
   of this very unique destination.

   Toll Free: 1-866-738-7773   5 Beck’s Cove, St. John’s Newfoundland                                  murraypremiseshotel.com
                                                                                                          destinationstjohns.com | 2018   17
FOOD,
          FORAGING
          AND FINE
          DINING IN                                                                                   FACTS
                                                                                                             FAST

          ST. JOHN’S                                                                                  THE
                                                                                                  MORE D
                                                                                                  OF ENGL
                                                                                                  THA
                                                                                                            RE ARE
                                                                                                              IAL
                                                                                                         ISH SPO ECTS
                                                                                                       N ANYW   KEN H
                                                                                                                    E
                                                                                                             HERE EL RE
                                                                                                      IN T          SE
                                                                                                      WORH
          Culinary adventures around every corner.
                                                                                                          E
                                                                                                         LD
                                      The dawn light stealthily    which, incidentally won Canada’s Best New
                                      stole over St. John’s,       Restaurant Award in 2014; I enjoyed a
                                      highlighting the colourful   “Jiggs Dinner” in a family home, and I
                                      “jellybean” clapboard        also went on an amazing “Nocturnal
                                      houses that glowed like      Tasting Tour” which comprised walking
                                      promised sweeties in a       between artisanal bistros, bars and
                                      jar. On opening my eyes      restaurants, ending up at Raymonds
                                      I realized that today was    for their famous tasting menu as
         Karen Burns-Booth            going to be sunny, as the    mentioned above.
         Travel and Food Writer       sparkling Newfoundland
                                      sky gleamed like a           On visiting St. John’s again in 2017, I was surprised
          polished sapphire with nary a sign of candy floss        and delighted to see how some of the smaller
          clouds to be seen anywhere...                            restaurants and bistros I had visited before were
                                                                   flying ahead and had opened bigger premises, due
          There are many reasons to visit Newfoundland and         to their success. The food scene seemed to have
          the capital city of St. John’s. The province has a
          wealth of natural beauty, historical sites, stunning
          scenery and exciting opportunities for outdoor
          adventures such as hiking, kayaking, climbing, sailing
          or “cod jigging,” and the people are the friendliest
          and the most welcoming I’ve met on all my trips
          throughout Canada. As well as all of the above,
          the food scene in Newfoundland, and especially
          in St. John’s, is some of the best I’ve encountered
          anywhere, and that means globally too, and I am very
          well-travelled!

          On my first trip to this vibrant city in 2014, I was
          introduced to the amazing food scene through
          several fabulous opportunities... I went foraging and
                                                                          Lo

          had a traditional boil-up on a beach; I enjoyed a
                                                                            re

                                                                               Ip
                                                                              m

          “Michelin Star” quality tasting menu at Raymonds,                      su
                                                                                   m

18   COLOUR : A DESTINATION REVEALED
Food, Foraging and
                                                                                                                                       Fine Dining
     burgeoned since my last trip and I was
     spoiled for choice, with something to
     suit all tastes and pockets, from bustling
     cafés like Rocket Bakery, where you could
                               buy homemade
“Take some time                bread, cakes and
                               pastries, and then
out to enjoy the               enjoy them on
local food scene,              the premises with
which is authentic             a cup of fresh
and unique.”                   coffee, to artisanal
                               butcheries,
- Karen Burns-Booth            specializing in
                               charcuterie, and
     with an attached bistro, Chinched, which
     was packed out with happy customers the
     night I visited and enjoyed one of their
     house-made charcuterie platters.

     I can’t end my homage to this fabulous
     centre of food and drinks without
     mentioning Mallard Cottage, in Quidi Vidi                 mix of jugs and bowls which further enhanced the
     Village, which is also home to Quidi Vidi Brewery,        uniqueness of this place.
     makers of that fabulous Iceberg Beer! Mallard Cottage
     also offers a traditional Newfoundland welcome in         So, if you are lucky enough to find yourself in this
     one of the B and B rooms across the way from the          delightfully friendly and charmingly quirky province
     restaurant, all of which are beautifully furnished with   anytime soon, by all means hike, climb and kayak
     local arts and crafts, and vintage furniture. Apart       to your heart’s content, but DO take some time out
     from their popular Sunday brunch, and evening             to enjoy the local food scene, which is authentic
     meals too of course, you must take tea there, with        and unique to this beautiful “rock” that sits out off
     an assortment of delicious cakes and dainties, and        the Atlantic coastline of mainland Canada... you will
     the tea is served in and with a charming eclectic         not only be captivated by the locals, but you will

                                                                                                    destinationstjohns.com | 2018     19
be spoiled for choice at the range and
         diversity that is on offer when it comes
         to local food and drink – I always feel
         as if I am sitting at my kitchen table

         “The food scene in
         Newfoundland, and
         especially in St. John’s,
         is some of the best I’ve
         encountered anywhere.”
         - Karen Burns-Booth

         at home when I eat out there, which
         is one of the best compliments I can
         give when reviewing a country, city or a
         restaurant! i

20   COLOUR : A DESTINATION REVEALED
ECLECTIC
SPACES
Diverse and colourful, creating
memorable, unmatched experiences.

Eat, drink and be merry – it is a common theme in these
parts. But, we take the business of delivering professional
events seriously. We also recognize that every event
needs camaraderie and fun. When you combine
that with a character-filled space it is a winning

                                                                                              Ra
combination.

                                                                                                ym
                                                                                                on
We are known for our wide open spaces,                                                           ds
                                                                                                     Res
but we have numerous interesting, colourful
                                                                                                        ta
                                                                                                       urant

venues that can accommodate in any season.

There are 200 year old restored buildings
in the heart of downtown, staged war
bunkers on the coast that second as a sunrise
breakfast venue, and modern floor to ceiling
glass windowed galleries overlooking
              the city.

                 How about an underground
                  venue surrounded by 550 million
                  year old rock formed before the
                  Atlantic Ocean? Iceberg Beer brew
                  pubs in historical fishing villages or cozy fire
                lit bungalows in our “central park” are choices too.
               Merriment in cool spaces creates memorable experiences.

    Visit: www.destinationstjohns.com/venues for more choices. i

                                                                         destinationstjohns.com | 2018         21
PLAYING
         HOST
         FOR 500
         YEARS
         This destination drives attendance.

         In March of 2017 St. John’s proved that it is the little engine that could, and
         it pulled off a very successful Tim Hortons Brier. In fact, with 122,592 tickets
         sold, this was the 20th largest Brier in its 90 year history! We thought we
         would share some of the top reasons why it was such a success. Talk to us
         about how we can also help make your event a memorable one.

         1. Who are we? STEP St. John’s (Sport Tourism Event Partnership) is the
         lead advocate for growing sport and event tourism in the St. John’s region.
         Winning the rights to host the Tim Hortons Brier was a key objective for
         2017, and everyone was on board including funding
         partners, hometown celebrities, media, local
         businesses, the curling community and the
         general public.

         2. Crowd sourcing. The community rallied behind
         the bid, supporting a very successful bid deposit
         campaign that generated 2,158 full event pass
         deposits which in total would generate over $1M
         in ticket sales prior to winning the bid. This also
         put pressure on the competition to match our
         accomplishments – a tactic that has since been
         replicated across the country as a best practice.

         3. Our sport community champions events.
         You don’t always need to do a pre-ticket sale, but
         you do need to gauge the interest of your sport
         community. The enthusiasm in Newfoundland and
         Labrador further solidified to funding partners
         that getting behind this event was indeed a
         solid investment. It takes a village and this was
         exemplified by our 520 volunteers who contributed
         12,400 hours and helped make it a top-notch event.

22   COLOUR : A DESTINATION REVEALED
FAST
                                                                                       FACTS
                                                                                      S  T. JO
                                                                                      HAS TH H
                                                                                              N’S
                                                                                    SAME L
                                                                                          AT
                                                                                               E
                                                                                     AS PAR ITUDE
                                                                                           I
                                                                                       SEATTS AND
                                                                                             LE

     4. St. John’s is on many a person’s bucket list for travel. Attendance for The Brier from outside the province
     was high, with many attending either as a family member with an athlete or as a loyal sport fan. Regardless of
     the connection, the destination drives attendance and the length of stay. i

Maximize Meetings
Situated at St. John’s historic harbour, Sheraton Hotel Newfoundland’s views and prime downtown location are certain to make
your next event memorable. Whether it’s a business meeting for ten or a gala for 600 guests, our team of professionals will take
care of all the details.
      • 19 meeting rooms with over 17,000 sq. ft. of space, plus a lush atrium Court Garden
      • 301 spacious guestrooms and suites
      • Inspired menus from our award-winning culinary team
      • Complimentary Internet access and parking

Contact us: 888 870 3303 | info@sheratonhotelnewfoundland.com

115 Cavendish Square St. Johns, Newfoundland and Labrador A1C 3K2
sheratonhotelnewfoundland.com
                                                                                                        destinationstjohns.com | 2018   23
Fogo Island Inn

         INCENTIVE
         TRAVEL
         A destination that will motivate.

         When next searching for the newest and most       collection of 24 unique hotels in extraordinary places
         exciting travel destination to incentivize        around the world with a demonstrated commitment
         employees, to encourage them                          to sustainability, authenticity and excellence.
         to reach higher, work smarter,
         and to exceed the financial                                 In St. John’s you can choose from historical,
         goals of the company,                                         eclectic, modern or boutique hotels. A
         the experiences                                                 four night stay in St. John’s with award
         Newfoundland and                                                 winning dining, outdoor adventures
         Labrador has to offer                                             beyond the ordinary, snorkeling with
         go above and beyond                                               whales, ziplining above the coastline in
         quite literally.                                                  Petty Harbour, enjoying a lighthouse
                                                                           picnic, or a once in a lifetime iceberg
         A standout amongst                                                viewing, followed by a 3 night program
         a number of programs                                             at one of the unique lodges in the
         for your consideration is                                      world, is an incentive that is sure to
         a trip to St. John’s and the                                 motivate. Just three hours from Toronto
         neighbouring communities                                  and five hours from London, England, we are
         culminating in a stay at the                           strategically positioned to host employees from
         Fogo Island Inn.                                  around the world.

         Fogo Island Inn has been selected as a founding   Please visit: www.destinationstjohns.com/visiting/
         member of the National Geographic Unique Lodges   where-to-stay for more information. Call for more
         of the World! The Inn was chosen to be among a    programing opportunities. 877-739-8899. i

24   COLOUR : A DESTINATION REVEALED
FAST
  FACTS
 V IEW
 MARCH THE
ICE OF THE
     BERGS
WHIL  E PICN
            ICKING

MOTHER
NATURE’S
THEATRE
Show times will vary.

The world’s largest population of feeding
humpback whales is found here. Migrating
from the Caribbean, they spend from
April to October in the waters off
Newfoundland and Labrador and
generally the best time for viewing is
June to August. They are often seen
“breaching,” or jumping out of the
water and crashing into the waves.

With over 350 species of birds,
there’s no question Newfoundland
and Labrador is a major destination
for birdwatching. Whether it’s by
land or sea, you can get up close to
millions of seabirds, rare birds, and birds
of prey. Nesting pairs generally return
in late spring and stay until early fall. The
provincial bird is the quirky Puffin.

When it comes to viewing icebergs, this is one
of the best places in the world. On a clear day, these
10,000-year-old glacial giants are visible from many points
along the northern and eastern coasts. They come in every shape
and size, with colours from snow-white to deepest aquamarine.
They are awe-inspiring. i

                                                                  destinationstjohns.com | 2018   25
BUILD YOUR DELEGATE
         ATTENDANCE                                                                                                FAST
         The Newfoundland and Labrador Department of                promote the destination to              FACTS
                                                                                                          2900
         Business, Tourism, Culture and Rural Development will      those delegates attending the
         cover mailing costs for up to 1,500 pieces of              previous national meeting.
         pre-promotional material to potential delegates in
         the year preceding the conference. This is a perfect       Please contact Rod Walsh,          GUEST
                                                                                                            ROOMS
         opportunity to offset some of the costs associated with
         hosting the annual meeting and is an excellent way to
                                                                    Marketing Specialist
                                                                    MC&IT 709-729-5228.
                                                                                                       S  T.      IN
                                                                                                              JOHN’S
         generate interest in the destination. Additionally, tent   RodneyWalsh@gov.nl.ca. i
         cards, lure brochures and a promotional video will be
         made available to the national committee, to pre-

        EXCLUSIVE                                                   Free Advice. Visit one of the two Visitor Information
                                                                    Centres in the city and get expert advice on what to

        PERKS                                                       see and do. Located at the St. John’s International
                                                                    Airport, and downtown on Water Street.

         Delegate Discount Program. Be sure to take                 Welcome Signage. For large conventions your
         advantage of the delegate discount program, a suite        group is recognized throughout the downtown with
         of special offers from service providers, retail shops     welcome signage in shops and restaurants.
         and restaurants exclusively for conference delegates.

26   COLOUR : A DESTINATION REVEALED
destinationstjohns.com | 2018   27
BE INSPIRED
         by the culture and heritage
         of Newfoundland and Labrador

                                                                          www.therooms.ca | 709.757.8000 | 9 Bonaventure Ave. | St. John’s, NL
     Searching for a unique and beautiful setting for your next event
     or corporate function? The Rooms may be the perfect place.
     Whether you are considering an intimate dinner for ten or a
     gala reception, a private event in our exquisite space, corporate
     boardroom, or multimedia theatre will create a lasting impression.

     PLAN YOUR NEXT EVENT AT THE ROOMS
     For more information please visit www.therooms.ca/rentals

28   COLOUR : A DESTINATION REVEALED
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