Confidential Investor Presentation - December 29, 2016 International LLC
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Auxiliare International LLC
Confidential Investor Presentation
December 29, 2016
DEAL SUMMARY
KEY INVESTMENT MERITS
CEO Anibal Marin
Product Interchangeable Button System
Location New York, NY
Seed Capital $120K
Use of Funds Go-To-Market
Womens and Mens
Accessories Market $43.9 Billion est.
Current Status Pre-revenue
Projected Gross Margin 78.9%
Please mark CONFIDENTIAL and treat with the
same standard of care with which you treat your
own confidential information and documents.
THE OPPORTUNITY WHY NOW THE MARKET FINANCIALS TEAM
2!
THE BIG IDEA
THE BIG IDEA IN 135 WORDS:
Make an impression with your wardrobe and
set yourself apart, with your own custom details!
As it turns out, there’s one particular detail that makes a visible impact on your wardrobe that hasn’t
been turned into the accessory it deserves.
Worn on billions of shirts and manufactured in the trillions, this detail is everywhere and if you wear
buttoned shirts it’s more visibly numerous on your outfit than you can count fingers on your hands.
I’m talking about age old buttons and it’s antiquated method of application.
Say goodbye to the same old looking shirts, sewing lost buttons or going to the tailor.
We have decided to make buttons better allowing shirt customization like never before!
This deck is dedicated to a solutions based patent pending fashion innovation
creating a new market as category king.
THE OPPORTUNITY WHY NOW THE MARKET FINANCIALS TEAM
3!
THE CHANGING MARKET
Worldwide accessories revenue will increase at an average annual rate of 4.3%
to $11.8 billion over the next 5 years.
Men these days are becoming more fashion conscious then ever while
women continue to look their best with their attention to detail.
Growth Across Segments
With all the growing attention to accessories, men’s perception has really changed. Men see accessories as
an extension of their style, like a watch, so they are willing to pay more for the right pieces. Men are also
staying single longer, according to the U.S. Census Bureau, meaning they have more income to spend on
themselves. The typical shopper is 35+ years old and single, living in an urban coastal city and making a bit
more than $100,000.
While overall sales for men’s accessories grew 9 percent to $13.6 billion in the 12 months ending May 2014
(June’13 – May’14), U.S. online sales for women’s accessories also grew 7 percent, to 7.1 billion, in the 12
months ending March 2014, according to The NPD Group, a global information company. Though the men’s
accessories market is growing, it will never equal in size to the women’s accessories market. Baby boomer
women 50+ years old account for 9% of all online consumers spending an upwards of $20 billion a year. This
statistic explains why the fastest growing segment of ecommerce is apparel and accessories with an average
growth of 20% per year.
Demand For Innovation
In today’s growing accessories and overall fashion market, innovation and technology play key roles. The
consumers need for all things innovative has accredited to a wearable tech market the size of $20 billion. At
the heart of this technological boom the race to re-invent the way we interact with our fashion is in full steam.
THE OPPORTUNITY WHY NOW THE MARKET FINANCIALS TEAM
4!
HOW BIG IS THE MARKET?
ACCESSORIES MARKET
Scarves
Slippers
$500 Million
WOMENS Small Leather Goods
$900 Million
Gloves
MENS
$30.3 Billion $1.4 Billion $400 Million $13.6 Billion
Total Market Watches Belts Watches Total Market
$1.8 Billion $300 Million $3.1 Billion
Sunglasses
$1.8 Billion
Hosiery
$3.3 Billion
Jewelry Jewelry Sunglasses
$10.7 Billion $4.3 Billion $2.0 Billion
Source: Statista Inc.
Source: The NPD Group, Inc.
Bags
$2.3 Billion
Handbags
$15
Luggage Small Personal Accessories
$9.2 Billion $1.2 Billion
$756 Million
Billion
Combined Men’s and
Women’s Jewelry Market
THE OPPORTUNITY WHY NOW THE MARKET FINANCIALS TEAM
5!
“Today, more men are looking to stand out in a crowd, and accessories are a way to make a bold statement without having to overhaul their wardrobes,” “Overall, men are becoming more interested in fashion, and retailers are building upon this trend by catering to them specifically.” Marshal Cohen, Chief Industry Analyst, The NPD Group
PROBLEM?
A SLEEPING DINOSAUR RIGHT UNDER OUR NOSE
Buttons have been a staple to our garments both visually and functionally. They are subject to the
garments we buy with no choice available. The buttons method of application hasn’t changed in ages.
1. BORING - NO CHOICES 2. NO SKILLS – NO TIME 2. INVESTMENT
Shirt buttons look the same They become loose or fall off They can get damaged at the
and cannot be constantly over time and many people dry-cleaners causing
customized to update outfits. don’t know how to sew. necessary replacement.
THE OPPORTUNITY WHY NOW THE MARKET FINANCIALS TEAM
7!
THE SOLUTION
INTRODUCING... THE WORLD’S FIRST NO-SEW INTERCHANGEABLE BUTTON SYSTEM™
The easy-to-do patent pending Auxilry Interchangeable Button System allows you to update your outfit with
the twist of a button without ever picking up a sewing needle or thread again! It offers multiple solutions:
1. Consumers now have the option to change
button styles in seconds customizing their look.
2. Absolutely NO sewing, needle or thread is
required. Anyone can do it!
3. Never experience loose threads or
buttons again.
Costs $4.98 to manufacture Sold as Kits
Can be applied to any shirting fabrics for
functional and/or decorative purposes.
Prolongs the use of shirts saving consumers
money in the long-term
Unconditional Lifetime Guarantee
Sold as Interchangeable Button Packs
THE OPPORTUNITY WHY NOW THE MARKET FINANCIALS TEAM
8!
HOW IT WORKS
APPLY AUXILRY YOURSELF
Apply the permanent fasteners and button bases in minutes and change your button styles in seconds to
customize your shirts! Anyone at any age without sewing skills can do it.
1. Remove your old 2. Attach the fastener 3. Twist on any button 4. Quickly change them
buttons in seconds with the base button. style of choice and anytime to compliment
with the included tool. No sewing required. you are done! your daily outfits.
AFTER APPLYING
Wash and wear your shirt as accustomed. The Auxilry Interchangeable Button System is made with medical
grade high crystalline polymer that withstands most industrial chemicals and high temperatures.
THE OPPORTUNITY WHY NOW THE MARKET FINANCIALS TEAM
9!
HOW IT WORKS
SEND US YOUR SHIRT
Don’t have time to change all of your shirts? No problem! Choose our button tailoring option and we will
take care of the rest, all with free shipping!
1. Upon placing your 2. Simply pack your 3. We apply Auxilry 4. Create new shirt
order we send you a shirts in the envelope and send your shirts looks with your own
self addressed and drop it in the mail. back to you. signature style.
envelope.
AFTER RECEIVING
Wash and wear your shirt as accustomed. The Auxilry Interchangeable Button System is made with medical
grade high crystalline polymer that withstands most industrial chemicals and high temperatures.
THE OPPORTUNITY WHY NOW THE MARKET FINANCIALS TEAM
9!ELEGANT, SIMPLE, UNIQUE.
MAKING-A-MARKET
UNFAIR ADVANTAGE AND PATHS TO CATEGORY DESIGN
Patent Online Sales on
i
l e s conv ers
Direct worldwide consumer sales,
online retailers, Amazon FBA Direct Online Purchase
and drop ship partners. Higher Margin %
sa
ct
Patent B2B Manufacturing re
Retail t o di
Condition the Market
Sold to retailers on branded Garment Retail Purchase
garments conditioning retailers.
Patent Direct to Retail
After conditioning retailers with
B2B sales, introduction of stand-alone Retail Purchase
product as a category.
Licensing IPs
(Sports, Character, etc.)
Patent Licensing Licensing Patent
Novelty
IP & Novelty
THE OPPORTUNITY WHY NOW THE MARKET FINANCIALS TEAM
11!SALES CHANNELS
KEYS TO BECOMING CATEGORY KING
Unfair Advantage
Auxilry will be the only interchangeable button system on the market with US and other international
patents pending. The term “Interchangeable Button System” has also been filed for trademark with the
USPTO. This unfair distribution advantage will allow Auxilry to establish itself as the original
interchangeable button brand while dominating the market becoming category king.
Consumer Acquisition
B2B Manufacturing / Garment Retail Purchase – building a strategic partnership with branded
garment manufacturers will introduce the product to retailers and ease the pain points of consumers. By
adding extended value of lifetime guarantee and product options past the point of consumer purchase,
Auxilry will gain direct consumers. This would be the first time a fashion trim offers extended value to the
consumer past the point of garment purchase changing the traditional trim manufacturing model.
Direct Online Purchase - will be set in place with online retailers, digital marketing via SEO, social
media, bloggers, influencers, paid advertisements and public relations. Retail sales through B2B garment
purchases will serve as a form of advertisement and drive consumer conversion to direct online
purchases yielding higher margins.
Retail Sales – the introduction of interchangeable buttons and product conditioning from B2B
manufactured garments, will aid in facilitating brick and mortar retail sales.
Licensing – Licensing external IP’s for novelty product and licensing proprietary patent for other
industries will increase sales revenue and product awareness.
THE OPPORTUNITY WHY NOW THE MARKET FINANCIALS TEAM
11!Over 30 million women 50 years and older are online. They account for 9% of all online users in the United States. Baby Boomer women spend upwards of $20 billion each year on clothing alone. That statistic explains why the fastest growing segment of ecommerce is apparel and accessories with an average growth of 20% per year.
FUTURE GROWTH
ADDITIONAL MARKET STRATEGIES
Strategies below list additional market points of entry for sales growth NOT calculated in this plan.
PRODUCT CATEGORY EXPANSION
Utilizing existing sales channels and target consumers, the introduction
of Interchangeable Suit Buttons would double sales figures. In addition
complimenting product categories (interchangeable cufflinks, dress
studs, tie bars, lapel pins, key chains, small leather goods, etc.) will
substantially boost overall sales creating an accessories one stop shop.
CUSTOM LUXE COLLECTION
A luxury market could be served by producing customized buttons
tailored to a customers need using precious metals and stones with an
in-house or partnering machining shop.
MASS MARKET TARGETING
By creating a diffusion label within a lower price point, the
interchangeable button system can be marketed to larger volume
retailers or craft stores as “Do-It-Yourself” button kits.
CORPORATE PROMOTIONAL ITEMS
Promotional items can be offered with custom branding or pre-applied
on promotional garments for special corporate events.
THE OPPORTUNITY WHY NOW THE MARKET FINANCIALS TEAM
15!Auxiliare International LLC (pronounced /awks-zeel-ier/) is an innovation-
focused company with a passion for enriching people's lives through
premium accessories and meaningful connectivity.
Commencing with our Auxilry® Interchangeable Button System™ we seek
to establish ourselves as the timeless brand of high quality
interchangeable buttons, creating and dominating a new patented
category of accessories allowing consumers shirt customization in seconds
while solving the common problems of sew-on buttons.
Your shirts will never be the same again!You can also read
