Course Catalogue Master Programmes Incoming Exchange Students Belo Horizonte Campus (Brazil) Spring 2020 - SKEMA Business School
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Course Catalogue
Master Programmes
Incoming Exchange Students
Belo Horizonte Campus (Brazil)
Spring 2020
1 / 80Dear Exchange Students,
Welcome to SKEMA Business School !
Here are a few key instructions on how to consult properly the Belo Horizonte Course Catalogue Spring 2020.
Please read these instructions carefully:
1) Students are required to choose one program and follow the courses within that one program. It is not possible
to mix and match courses from different programs due to frequent scheduling clashes.
2) Pay attention to the pre-requisites! We have highlighted the pre-requisites for courses in red. It is the student’s
responsibility to ensure he/she has the required academic background to follow the courses successfully.
3) Special Note for Project and Program Management & Business Development Program! Certain courses within
this program have extra fees. These fees will apply because students are able to obtain various professional
certifications once passing the course. The fees requested are directly linked in order to enroll the student in the
professional certificate examination. Details on the fees are clearly indicated in the course catalogue. Students
choosing this program will be required to pay the required fees before receiving their acceptance letter. The
SKEMA International Office will contact students with the payment procedure once the nomination period is
complete (mid-May).
4) Special Note for Corporate Financial Management: This specialization is only open to students with the
required pre-requisites for each course. Be sure to consult the catalogue carefully and all of the pre-requisites
highlighted in red.
5) Courses within the catalogue are subject to slight changes.
6) There is a maximum number of seats available per specialization program.
2 / 80Table of Contents
SPRING ...........................................................................................................................................................5
MSc - Corporate Financial Management (PAY ATTENTION TO ALL PRE-REQUISITES) ................................................ 5
Advanced financial risk management ............................................................................................................................................... 5
Data analysis ..................................................................................................................................................................................... 5
EMPLOYABILITY AND CAREER 2 ........................................................................................................................................................ 6
Financial commodities management ................................................................................................................................................ 7
Financial Risk Management .............................................................................................................................................................. 7
Introduction to commodities market management ......................................................................................................................... 8
M&As and Corporate Restructuring.................................................................................................................................................. 9
Management Accounting .................................................................................................................................................................. 9
Emerging Market Opportunities
FINTECH Seminar
Financial Modeling II
MSc - International Business .................................................................................................................................. 12
ADVANCED STRATEGY ..................................................................................................................................................................... 12
BRAZILIAN INTERNATIONAL MARKETS............................................................................................................................................ 12
CROSS-CULTURAL MANAGEMENT IN LATIN AMERICA ................................................................................................................... 13
EMPLOYABILITY AND CAREER 2 ...................................................................................................................................................... 14
ENVIRONMENT, SUSTAINABILITY AND DEVELOPMENT IN LATIN AMERICA ................................................................................... 15
GLOBAL CLUSTER OF INNOVATION ................................................................................................................................................. 15
INNOVATION IN EMERGING ECONOMIES : A BRAZILIAN CONTEXT ................................................................................................ 16
INTERNATIONAL BUSINESS GAME: SKEMASIM ............................................................................................................................... 16
INTERNATIONAL FINANCE ............................................................................................................................................................... 17
LEGAL CHALLENGES TO BUSINESS IN LATIN AMERICA
MSc - International Marketing and Business Development Belo Horizonte ............................................................. 19
BUSINESS DEVELOPMENT & SALES ................................................................................................................................................. 19
Business to Business Marketing Management ............................................................................................................................... 20
Communication and Engagement in an Emerging Society ............................................................................................................. 21
Digital Marketing Opportunities in Emerging Markets ................................................................................................................... 22
EMPLOYABILITY AND CAREER 2 ...................................................................................................................................................... 23
Go to market strategy for Latin America ........................................................................................................................................ 24
International Negotiation in Sales................................................................................................................................................... 25
Marketing and Conscious Capitalism .............................................................................................................................................. 26
New Business Models for Underexplored Segments ...................................................................................................................... 27
OPTIONAL PORTUGUESE SEMESTER FALL & SPRING ...................................................................................................................... 27
PRODUCT MANAGEMENT AND OPERATIONAL MARKETING .......................................................................................................... 28
Services and Customer Experience Management ........................................................................................................................... 29
Strategic Marketing Business Game................................................................................................................................................ 29
UNDERSTANDING THE ELUSIVE CONSUMER .................................................................................................................................. 30
MSc - Project and Programme Management and Business Development ................................................................ 31
EMPLOYABILITY AND CAREER 2 ...................................................................................................................................................... 31
Innovation Projects and Knowledge Management ......................................................................................................................... 32
Management of Operational NGOs ................................................................................................................................................ 33
Managing Risk, Uncertainty and Complexity .................................................................................................................................. 34
3 / 80Portfolio Management, PMO and Financing ................................................................................................................................... 35
Project Planning and Control (EXTRA FEES) .................................................................................................................................... 36
Business Plans and Business Models
Project Practice Portfolio 2
PGE – Master 1 Belo Horizonte
EMPLOYABILITE & CAREER ..................................................................................................................................................................
INTRODUCTORY FINANCE REFRESHER SPRING ...................................................................................................................................
MANAGEMENT 2 - ETHICS & GOVERNANCE .......................................................................................................................................
CHANGE & CRISIS MANAGEMENT ......................................................................................................................................................
EXCEL SPRING ......................................................................................................................................................................................
DIGITAL LITERACY : ETHICS OF DATA ANALYTICS & MARKETING DECISION SPRING ..........................................................................
INTERNATIONAL NEGOCIATION ..........................................................................................................................................................
MARKETING REFRESHER SPRING ........................................................................................................................................................
STRATEGY ............................................................................................................................................................................................
DIGITAL TRANSFORMATION & STRATEGY...........................................................................................................................................
LANGUAGES .......................................................................................................................................................................................
MANAGEMENT PRINCIPLES AND PRACTICES
WELL BEING AND QUALITY OF LIFE
INFORMATION DESIGN FOR PRESENTATIONS
DESIGN THINKING
INTERNATIONAL FINANCE
INTERNATIONAL MARKETING
MANAGEMENT OF INFORMATION SYSTEMS
4 / 80SPRING
MSc - Corporate Financial Management (PAY ATTENTION TO PRE-REQUISITES)
Advanced financial risk management
Course Code MSC.CFMM2.FIELE.0132
ECTS Credits 4
Course Leader ALMEIDA DA MATTA Rafael
Contact Hours 24
Department Dept. Accounting and Finance
Programme MSc - Corporate Financial Management
Prerequisites - Financial risk management.
- Financial modeling with Excel.
Course Description The course offers an introduction into the evolving and expanding practice of financial risk
management analyzing and discussing the various sources of risk. Particular attention is
devoted to the main risk management techniques such as Value at Risk (VaR), volatility
models, and correlation models.
The course focuses on the main issues of financial risk management. Risk management has
emerged as one of the most important area in finance. The evolution of this subject has been
attracting the interest of both practitioners and academia. Therefore, since the course is a
mixture of theory and empirical analysis, real data analysis is a pivotal part of this course.
This course is divided into three parts according to the main sources of risk: market risk, credit
risk and operational risk. The first part analyzes market risk: Risk to a financial portfolio from
movements in market prices such as equity prices, interest rates and commodity prices.
The second part concentrates on credit risk, consisting on risk of default (complete or partial).
The third part deals with operational risk, such as risk of loss due to physical catastrophe,
technical failure, and human error including fraud, failure of management and process error.
Course Open to Belo /Spring
Exchange Students
Semester spring
Campus Belo Horizonte
Evaluation
Final Examination 60
(%)
Nature of final exam Quizz
Continuous 40
Assessment (%)
Recommended - Van Deventer et al. (2013). Advanced Financial Risk Management: Tools and Techniques for
Reading Integrated Credit Risk and Interest Rate Risk Management 2 ed. - Jorion, Philippe (2006).
Value at Risk: The New Benchmark for Managing Financial Risk, 3 ed. - Christoffersen, Peter
(2011). Elements of Financial Risk Management, 2 ed. - Jorion, Philippe (2010). Financial Risk
Manager Handbook, 6 ed.
Websites None.
Data analysis
Course Code MSC.CFMM2.FICOR.0145
ECTS Credits 3
5 / 80Course Leader CHIKH Sabrina
Contact Hours 18
Department Dept. Stratégy, Entrepreneurship and Economics
Programme MSc - Corporate Financial Management
Prerequisites Statistical concepts
Financial data modeling with Excel, R or Python
Course Description The aim of the course is to extend knowledge of the research process gained in semester 1,
notably through the acquisition of more qualitative and quantitative tools and methods for
strategic analysis.
This course is to prepare students to be able to carry out complex technical analysis with Excel,
R or Python.
Course Open to Belo /Spring;Sophia /Spring
Exchange Students
Semester spring
Campus Paris
Evaluation
Final Examination 0
(%)
Nature of final exam Report / Dissertation
Continuous 100
Assessment (%)
Recommended None.
Reading
Websites None.
EMPLOYABILITY AND CAREER 2
Course Code MSC.TRCM2.DREOR.0002
ECTS Credits 1
Course Leader BEAUGRAND Audrey
Contact Hours 6
Department Career Center - Employability
Programme MSc - Corporate Financial Management
Prerequisites No prerequisites.
Course Description This course is managed by the Career Center. In order to validate this course, students have to:
1 MANDATORY : Attend two workshops (1h30 each) on specific themes (1st workshop : Wage
Negotiation & 2nd workshop : How to succeed in the first position
(Risks/Leadership/Corporate Codes) ?) + EVALUATION
2 NOT MANDATORY : Attend Career Events during the semester (date to be determined)
organized by the career center of your campus
MAIN CONTACTS FOR YOUR PROGRAM:
LILLE: Audrey BEAUGRAND & Feryel HOUSSEIN
PARIS: Laura SINDONINO, Sophie Ripoche & Janice M'BENGO (for International students)
SOPHIA: Sylvie MARTINAUD, Anne DUFLOS (for International students)
SUZHOU : April YANG
RALEIGH : Laura SCLAFANI
BELO HORIZONTE : Geneviève POULINGUE
6 / 80Course Open to Belo /Spring;Lille /Spring;Paris /Spring;Raleigh /Spring;Sophia /Spring;Suzhou /Spring
Exchange Students
Semester spring
Campus Belo Horizonte;Lille;Paris;Raleigh;Sophia;Suzhou
Evaluation
Final Examination 100
(%)
Nature of final exam Report / Dissertation;Class participation
Continuous 0
Assessment (%)
Recommended Lectures obligatoires / Required readings: Lectures Recommandées / Recommanded
Reading readings:
Websites None.
Financial commodities management
Course Code MSC.CFMM2.FICOR.0154
ECTS Credits 3
Course Leader POULINGUE Genevieve
Contact Hours 18
Department Dept. Accounting and Finance
Programme MSc - Corporate Financial Management
Prerequisites Financial risk management
Governance and operational risk management
Course Description .
Course Open to Belo /Spring
Exchange Students
Semester spring
Campus Belo Horizonte
Evaluation
Final Examination 60
(%)
Nature of final exam Report / Dissertation
Continuous 40
Assessment (%)
Recommended
Reading
Websites
Financial Risk Management
Course Code MSC.CFMM2.FICOR.0026
ECTS Credits 3
Course Leader LAI Wan Ni
Contact Hours 18
Department Dept. Accounting and Finance
Programme MSc - Corporate Financial Management
Prerequisites International financial economics, derivatives.
7 / 80Course Description The main objective of this course is to teach students how to identify and manage risks at the
enterprise level as financial managers.
This course emphasis on enterprise risk management that covers the four main aspects of risk
in a corporation: Hazard risks, financial risks, operational risks and strategic risks.
The course provides an introduction to enterprise risk management, explains the financial risk
exposures of a company (foreign exchange, transaction, economic) and methods of hedging
financial risks.
Course Open to Belo /Spring;Sophia /Spring
Exchange Students
Semester spring
Campus Belo Horizonte;Lille;Paris;Sophia;Suzhou
Evaluation
Final Examination 60
(%)
Nature of final exam Quizz
Continuous 40
Assessment (%)
Recommended Lectures obligatoires / Required readings: Lectures Recommandées / Recommanded
Reading readings:
Websites None.
Introduction to commodities market management
Course Code MSC.CFMM2.FIELE.0133
ECTS Credits 2
Course Leader POULINGUE Genevieve
Contact Hours 12
Department Dept. Accounting and Finance
Programme MSc - Corporate Financial Management
Prerequisites Financial Risk Management.
Advanced Risk Management.
Course Description Approach the main current investment opportunities based on sources such as Investment
Banks, Hedge Funds, government projects and publications such as IMF, Bloomberg, among
others. Financial Market development.
Contemporary challenges of the Brazil investment today. expand the analysis of the real side of
Brazil’s investment opportunities, and in order to provide real experiences of investment.
Course Open to Belo /Spring
Exchange Students
Semester spring
Campus Belo Horizonte
Evaluation
Final Examination 60
(%)
Nature of final exam Quizz;Presentation;Class participation
Continuous 40
Assessment (%)
Recommended 1 - Foreign Direct Investment in Brazil 1st Edition Post-Crisis Economic Development in
Reading Emerging Markets Authors: Mohamed Amal. eBook ISBN: 9780128020968. Paperback ISBN:
8 / 809780128020678. Imprint: Academic Press. Published Date: 15th April 2016. 2 - Brazil specific
risk detail for investments. Analisys of local and foreign funds in real time. - Websites.
Websites http://www.bcb.gov.br/en/#!/home http://www.ibge.gov.br/english/
http://www.investexportbrasil.gov.br/?l=en http://www.itamaraty.gov.br/?lang=en
http://expand.fiemg.com.br https://www.itau.com.br/investor-relations
http://www.bmfbovespa.com.br/en_us/index.htm
http://www.anbima.com.br/en_us/institucional/institucional.htm
http://www.cvm.gov.br/subportal_ingles/index.html
http://www.sebrae.com.br/sites/PortalSebrae/canais_adicionais/sebrae_english
https://www.sanpedrovalley.org https://endeavor.org.br
M&As and Corporate Restructuring
Course Code MSC.CFMM2.FICOR.0018
ECTS Credits 4
Course Leader ROSZAK Sabrina
Contact Hours 24
Department Dept. Accounting and Finance
Programme MSc - Corporate Financial Management
Prerequisites Introduction to finance, Financial Mathematics and Corporate Finance.
Course Description This course is dedicated to the valuation, structuring, financing and negotiation of controlling-
equity transactions.
It will present some aggregate and historical evidence, before it delves into the core issue of
valuation, and then structuring (and restructuring).
It provides the students with a background for understanding mergers and acquisitions and
corporate restructuring. Most importantly, it provides the building blocks to understand the
activity of evaluating a business firm.
Course Open to Belo /Spring;Lille /Spring;Sophia /Spring;Suzhou /Spring
Exchange Students
Semester spring
Campus Lille;Paris;Sophia;Suzhou
Evaluation
Final Examination 100
(%)
Nature of final exam Quizz
Continuous 0
Assessment (%)
Recommended Lectures obligatoires / Required readings: Lectures Recommandées / Recommanded
Reading readings:
Websites
Management Accounting
Course Code MSC.CFMM2.FICOR.0106
ECTS Credits 3
Course Leader CHIKH Sabrina
Contact Hours 18
9 / 80Department Dept. Accounting and Finance
Programme MSc - Corporate Financial Management
Prerequisites Financial anaysis or equivalent year 1 accounting module.
Course Description The module examines the techniques of management accounting which will help operational
managers make decisions, achieve their objectives and contribute to the overall performance
of the company.
Specifically, it provides students with the necessary understanding, methodology and tools to
be able to:
•Measure, analyse and control costs and profitability.
•Manage the planning process and prepare operating and cash budgets.
•Measure and monitor performance.
•Assess long-term capital investment projects.
Course Open to Belo /Spring;Lille /Spring;Suzhou /Spring
Exchange Students
Semester spring
Campus Belo Horizonte;Lille;Paris;Suzhou
Evaluation
Final Examination 100
(%)
Nature of final exam Quizz;Report / Dissertation
Continuous 0
Assessment (%)
Recommended Lectures obligatoires / Required readings: Lectures Recommandées / Recommanded
Reading readings:
Websites None.
EMERGING MARKETS OPPORTUNITIES
Course Code MSC.CFMM2.FIELE.0134
ECTS Credits 3
Course Leader POULINGUE Genevieve
Contact Hours 18
Department Dept. Accounting and Finance
Program Corporate Financial Management
Prerequisites Corporate valuation methods.
Corporate governance and business ethics.
Course Description Managing Risks and exploiting opportunities on BRICs and Emergin Markets countries.
Economic outlook. Political Risk. Compliance. Technological readiness and Innovation.
Contemporary challenges of the countries today.
Course Open to Belo /Fall
Exchange
Semester spring
Campus Belo Horizonte
Recommended 1 - International Finance Regulation: : The Quest for Financial Stability
Reading Publisher: John Wiley & Sons. Pub. Date: 2014 / Author: Ugeux, Georges
2 - Trade risks and risk assessment (International Financial Statement Analysis Ed. 3). Author:
10 / 80Robinson, Thomas R. Publisher: John Wiley & Sons / Pub. Date: 2015.
3 - Irrational Exuberance 2nd edition. Author: Shiller, Robert J./ Publisher: Princeton
University Press / Pub. Date: 2005.
Websites http://markets.ft.com/data
http://www.imf.org/external
http://www.worldbank.org/
http://www.bloomberg.com/
http://www.economist.com/
http://www.doingbusiness.org/
http://www.focus-economics.com/regions/latin-america
http://www.latinfinance.com/
FINTECH SEMINAR
Course Code MSC.CFMM2.FICOR.0156
ECTS Credits 3
Course Leader SAIDANE Dhafer
Contact Hours 18
Department Dept. Accounting and Finance
Program Corporate Financial Management
Prerequisites Fundamentals of Finance
Course Description This seminar will cover the main segments of fintech and propose discussions on various
topics related to fintech. Part of the lectures will be based on external guests, others on
student presentations.
Course Open to Lille /Fall;#Suzhou /Fall
Exchange
Semester spring
Campus Lille, Suzhou
Recommended
Reading
Websites
FINANCIAL MODELING II
Course Code MSC.CFMM2.FICOR.0173
ECTS Credits 3
Course Leader CHIKH Sabrina
Contact Hours 18
Department Dept. Accounting and Finance
Program Corporate Financial Management
Prerequisites FINANCIAL MODELING I
Course Description EXCEL + VBA ADVANCED
Course Open to Lille /Spring;#Suzhou /Spring
Exchange
Semester spring
Campus Belo Horizonte, Lille, Paris, Suzhou
11 / 80Recommended
Reading
Websites
MSc - International Business
ADVANCED STRATEGY
Course Code PGE.APPM2.STCOR.3311
ECTS Credits 3
Course Leader WEISBERG, Mitchell-EXT
Contact Hours 18
Department Dept. Stratégy, Entrepreneurship and Economics
Programme MSc - International Business
Prerequisites Strategy 1
Course Description The objective of the course is to understand how companies elaborate strategic decisions to
support corporate growth. Profitable growth remains a top-priority for most companies. It is a
condition to survive for startup companies. It often is a means to guarantee sustainable
profitability for larger corporations. However, it is difficult to achieve in the long run and may
put the company at risk if not successful.
By using a combination of lectures, teaching, case studies, team projects, this course will
provide an overview of growth options in different contexts.
Course Open to Belo /Spring;Paris /Spring;Raleigh /Spring;Suzhou /Spring
Exchange Students
Semester spring
Campus Belo Horizonte;Paris;Raleigh
Evaluation
Final Examination 50
(%)
Nature of final exam Quizz
Continuous 50
Assessment (%)
Recommended
Reading
Websites
BRAZILIAN INTERNATIONAL MARKETS
Course Code MSC.IBBM2.MKELE.0098
ECTS Credits 3
Course Leader POULINGUE Genevieve
Contact Hours 18
Department Dept. Marketing
Programme MSc - International Business
Prerequisites Not required (N/R).
Course Description For the last several years, businesses have turned eagerly to Brazil as one of the most
promising of the emerging markets. With some 160 million people and the 11th largest
12 / 80economy in the world, Brazil offers tantalizing opportunity. Many companies are rushing to
invest here, but they are often surprised and stymied by the complex socio-economic and
cultural conditions. This course will help students understand how to succeed amidst the
unique challenges of marketing in Brazil.
Course Open to Belo /Spring
Exchange Students
Semester spring
Campus Belo Horizonte
Evaluation
Final Examination 40
(%)
Nature of final exam Quizz;Presentation
Continuous 60
Assessment (%)
Recommended
Reading
Websites
CROSS-CULTURAL MANAGEMENT IN LATIN AMERICA
Course Code MSC.IBBM2.MLELE.0027
ECTS Credits 3
Course Leader POULINGUE Genevieve
Contact Hours 18
Department Dept. Management, Law and Organization
Programme MSc - International Business
Prerequisites Not required (N/R).
Course Description This course is designed to provide students with a real understanding of the
internationalization process and business culture of different countries, in particular Brazil.
Students will learn firsthand the challenges and opportunities faced by managers from
Brazilian multinationals. Students will also participate in discussions with Brazilian business
leaders.
This course will be given in partnership with FDC´s postgraduate program.
Therefore, there will be Brazilian students in class.
Course Open to Belo /Spring
Exchange Students
Semester spring
Campus Belo Horizonte
Evaluation
Final Examination 75
(%)
Nature of final exam Report / Dissertation;Class participation;Others
Continuous 25
Assessment (%)
Recommended Basic references: BARTLETT, C. A.; GHOSHAL, S. Managing across borders: the transnational
Reading solution. 2nd. ed. Boston, Mass.: Harvard Business Scholl Press, 1998. BRESMAN, H.,
BIRKINSHAW, J., & NOBEL, R. 2010. Knowledge transfer in international acquisitions. Journal of
International Business Studies(1): 5. CASANOVA, L. 2009. Global Latinas: Latin America's
emerging multinationals/ Lourdes Casanova: New York: Palgrave Macmillan, 2009. GABRICH,
R., ALVIM, F. M., BARAKAT, L., & CRETOIU, S. L. 2015. Organizational Alignment in
13 / 80Internationalization. In AIB (Ed.), Academy of International Business Latin American Chapter
Annual Meeting. Santiago, Chile: AIB. FORTEZA, J.; RAMSEY, J.; ALVIM, F.; MICHELONI JR, J. Um
modelo de criação de valor internacional. Revista DOM, Nova Lima, nº 10, Novembro, 2009, p.
26-34. GHEMAWAT, P. 2001. Distance Still Matters: The Hard Reality of Global Expansion.
HOUSE, R., HANGES, P. J., JAVIDAN, M., DORFMAN, P., & Gupta, V. 2004. Culture, leadership,
and organization: The GLOBE study of 62 societies. London: Sage Publications. MOTTA,
Fernando C. Prestes; CALDAS, Miguel Pinto (Org.). Cultura organizacional e cultura brasileira.
São Paulo: Atlas, 2007. Additional references: DOZ, Y. L., WILLIAMSON, P. J., & SANTOS, J.
2001. From global to metanational: how companies win in the knowledge economy/ Yves Doz;
José Santos; Peter Williamson: Boston: HBSP, 2001. DUNNING, J. H. 1998. Location and the
Multinational Enterprise: A Neglected Factor?: 45: Academy of International Business and
Georgetown University School of Business. HOFSTEDE, Geert. Culturas e organizações:
compreender a nossa programação mental. Lisboa: Sílabo, 2003. GHOSHAL, S., & BARTLETT,
C. 1988. Creation, Adoption and Diffusion of Innovations by Subsidiaries of Multinational
Corporations. Journal of International Business Studies, 19: 22. RAMAMURTI, R.; SINGH, J.
Emerging multinationals in emerging markets. Cambridge University Press. Cambridge, 2009.
Websites
EMPLOYABILITY AND CAREER 2
Course Code MSC.TRCM2.DREOR.0002
ECTS Credits 1
Course Leader BEAUGRAND Audrey
Contact Hours 6
Department Career Center - Employability
Programme MSc - International Business
Prerequisites No prerequisites.
Course Description This course is managed by the Career Center. In order to validate this course, students have to:
1 MANDATORY : Attend two workshops (1h30 each) on specific themes (1st workshop : Wage
Negotiation & 2nd workshop : How to succeed in the first position
(Risks/Leadership/Corporate Codes) ?) + EVALUATION
2 NOT MANDATORY : Attend Career Events during the semester (date to be determined)
organized by the career center of your campus
MAIN CONTACTS FOR YOUR PROGRAM:
LILLE: Audrey BEAUGRAND & Feryel HOUSSEIN
PARIS: Laura SINDONINO, Sophie Ripoche & Janice M'BENGO (for International students)
SOPHIA: Sylvie MARTINAUD, Anne DUFLOS (for International students)
SUZHOU : April YANG
RALEIGH : Laura SCLAFANI
BELO HORIZONTE : Geneviève POULINGUE
Course Open to Belo /Spring;Lille /Spring;Paris /Spring;Raleigh /Spring;Sophia /Spring;Suzhou /Spring
Exchange Students
Semester spring
Campus Belo Horizonte;Lille;Paris;Raleigh;Sophia;Suzhou
Evaluation
Final Examination 100
(%)
Nature of final exam Report / Dissertation;Class participation
Continuous 0
Assessment (%)
14 / 80Recommended Lectures obligatoires / Required readings: Lectures Recommandées / Recommanded
Reading readings:
Websites None.
ENVIRONMENT, SUSTAINABILITY AND DEVELOPMENT IN LATIN AMERICA
Course Code MSC.IBBM2.MLCOR.0001
ECTS Credits 5
Course Leader POULINGUE Genevieve
Contact Hours 30
Department Dept. Stratégy, Entrepreneurship and Economics
Programme MSc - International Business
Prerequisites n/a
Course Description The course will introduce students to different aspects of sustainable development, exploring
the significance of sustainability as an environmental, social and economic concept and as a
principle for business action. We will guide students to develop the knowledge and skills to
understand the relationships between business, society and the environment, with special
focus on the Latin American context. The ultimate purpose of this course is to prepare
students to detect and explore business opportunities bringing social change and promoting
sustainability especially in Latin America.
Course Open to Belo /Spring
Exchange Students
Semester spring
Campus Belo Horizonte
Evaluation
Final Examination 60
(%)
Nature of final exam Quizz
Continuous 40
Assessment (%)
Recommended
Reading
Websites
GLOBAL CLUSTER OF INNOVATION
Course Code MSC.IBBM2.STELE.0052
ECTS Credits 3
Course Leader POULINGUE Genevieve
Contact Hours 18
Department Dept. Stratégy, Entrepreneurship and Economics
Programme MSc - International Business
Prerequisites Not required (N/R).
Course Description Clusters of innovation are significant drivers of value creation and function as models for
economic expansion in both developed and developing countries.
In this course, we explores the key attributes of these innovation hubs using case studies from
Latin america.
15 / 80Course Open to Belo /Spring
Exchange Students
Semester spring
Campus Belo Horizonte
Evaluation
Final Examination 50
(%)
Nature of final exam Quizz
Continuous 50
Assessment (%)
Recommended
Reading
Websites
INNOVATION IN EMERGING ECONOMIES : A BRAZILIAN CONTEXT
Course Code MSC.IBBM2.STCOR.0003
ECTS Credits 4
Course Leader POULINGUE Genevieve
Contact Hours 24
Department Dept. Stratégy, Entrepreneurship and Economics
Programme MSc - International Business
Prerequisites n/a
Course Description The students in this course will (1) develop an appreciation for the vast heterogeneity among
countries in emerging markets, (2) understand the importance of this heterogeneity for
business-level innovation, (3) get introduced to a rapidly expanding literature on innovation in
emerging market multinationals, and (4) learn to apply theory to real world cases in a Brazilian
context.
Course Open to Belo /Spring
Exchange Students
Semester spring
Campus Belo Horizonte
Evaluation
Final Examination 50
(%)
Nature of final exam Quizz
Continuous 50
Assessment (%)
Recommended
Reading
Websites
INTERNATIONAL BUSINESS GAME: SKEMASIM
Course Code MSC.IBNM2.STCOR.0032
ECTS Credits 3
Course Leader MESCHI Pierre Xavier
Contact Hours 18
Department Dept. Stratégy, Entrepreneurship and Economics
Programme MSc - International Business
16 / 80Prerequisites Strategy
Course Description The « SKEMA Multicampus Business Simulation » (otherwise known as SKEMASIM) course is a
6-day seminar organized simultaneously in the different SKEMA campuses across the world
(France, China and USA). It is made up of the business simulation itself, some tutorial
conferences, and the writing of an annual activity report.
Course Open to Belo /Spring;Paris /Spring;Raleigh /Spring;Suzhou /Spring
Exchange Students
Semester spring
Campus Belo Horizonte;Paris;Raleigh;Suzhou
Evaluation
Final Examination 25
(%)
Nature of final exam Report / Dissertation
Continuous 75
Assessment (%)
Recommended Lectures obligatoires / Required readings : Lectures Recommandées / Recommanded
Reading readings : (1) BRULHART F., GUIEU, G. & MESCHI P.-X., La Croissance de l’Entreprise avec la
Méthode des Cas, Eyrolles et Centrale des Cas et des Médias Pédagogiques, 2011. (2)
RUGMAN A. & HODGETTS R., International Business, Prentice Hall, 2003.
Websites www.webtolearn,com/skemasim
INTERNATIONAL FINANCE
Course Code MSC.IBNM2.FICOR.0061
ECTS Credits 6
Course Leader DESOKY Mohamed
Contact Hours 30
Department Dept. Accounting and Finance
Programme MSc - International Business
Prerequisites None
Course Description This course provides an overview of the nature and operation of global capital markets and
traded financial instruments. Students are exposed to the organisation of the international
financial system and the markets for stocks, bonds, commodities and foreign exchange.
Course Open to Belo /Spring;Paris /Spring;Raleigh /Spring;Suzhou /Spring
Exchange Students
Semester spring
Campus Belo Horizonte;Paris;Raleigh;Suzhou
Evaluation
Final Examination 40
(%)
Nature of final exam Quizz
Continuous 60
Assessment (%)
Recommended Lectures obligatoires / Required readings : Available on Cyberlibris at www.scholarvox.com: 1)
Reading Economics for Investment Decision Makers Workbook : Micro, Macro, and International
Economics, Piros and Pinto, John Wiley & Sons, 2013, Chapters 5, 8, 9 and 10. 2) International
Economics 6th edition, Dunn and Mutti, Taylor & Francis, 2003, Chapters 12 to 20 Lectures
17 / 80Recommandées / Recommanded readings : Ephraim CLARK, INTERNATIONAL FINANCE,
(London: Thomson Learning, 2002)
Websites http://databank.worldbank.org/data/home.aspx http://stats.oecd.org/
LEGAL CHALLENGES TO BUSINESS IN LATIN AMERICA
Code du cours
Titre du cours
Course Code
Course title
MSC.IBBM2.MLCOR.
LEGAL CHALLENGES TO BUSINESS IN LATIN AMERICA
0006
Crédits Période d'enseignement Année Académique
Credits Teaching period Academic Year
3 spring 2019/2020
Travail en Charge totale de
Face à Face Distanciel Travail personnel
équipe Evaluation travail
Contact hours Distance learning Personal work
Charge de travail Team work Total workload
Student workload
18 0 5 36 1 60
Programme
International Business
Program
Départements
Dept. Management, Law and Organization
Department
Type de cours
core
Course type
Campus Belo Horizonte
Course open to
Belo /Fall
students in exchange
Pré-Requis
n/a
Prerequisite
Toxic tort and environmental damage claims against multinationals in Latin America are becoming
Descriptif du cours increasingly common. Suspicion of these companies, judicial use of the precautionary principle to
/ eliminate a showing of causation, and weal to nonexistent standards of use for scientific evidence,
Course description among other factors are converging to produce increasingly costly demands and judgments against
multinational firms in the region
A l’issue de la formation, vous serez capable de / As a result of this module, you will be able to:
Connaissances / Knowledge and Understanding (subject specific)
Résultats Aptitudes cognitives / Cognitive skills
d’apprentissage
/ Attitudes / Key transferable skills
Intended Learning
Outcomes and Skills Ethical and social understanding
Indiquer les learning objectives auxquels contribue le cours (en se basant sur le curriculum mapping du
Contribution aux programme) / Indicate which learning objectives the course contributes to (based on the program
objectifs curriculum mapping)
pédagogiques du
LO1.1 : To recognize potential ethical dilemmas : LG1 :
programme /
Graduates should behave as responsible managers in order to
18 / 80Contribution to deliver sustainable performance in complex environments
learning objectives LO3.1 : To produce clear, well organized verbal presentations :
LG3 : Graduates should be able to communicate in an
international environment
LO5.1 : To analyze and apply advanced concepts in a specialized
discipline : LG5 : Graduates should be able to think critically and
to assess business issues in a specialized discipline
Cours soumis à évaluation dans le cadre de l’Assurance of
Non / No
Learning pour l’année en cours ?
Evaluation finale (DS)
60%
Final examination
(Précisez la nature pour l'évaluation finale / Explain type for final examination)
Autre, précisez / Other, precise:
Evaluation des Contrôle continu
40%
étudiants Continuous Assessment
Student Assessment préciser nature / Explain type
QCM - Quizz: 0 %
Etude de cas - Case study: 0 %
Présentation orale - Presentation: 40 %
Rapport écrit / Dissertation - Report / Dissertation: 40 % Nb midterms : 2
Participation - Class participation: 20 %
Examen intermédiaires - Mid-term examination: 0 %
Autre - Others: 0 %
MSc - International Marketing and Business Development Belo Horizonte
BUSINESS DEVELOPMENT & SALES
Course Code MSC.IMBM2.MKCOR.0065
ECTS Credits 5
Course Leader SPIER Peter
Contact Hours 0
Department Dept. Marketing
Programme MSc - International Marketing and Business Development Belo Horizonte
Prerequisites On those campuses where this is possible, there will be a limited number of places available
for exchange students, who will be selected by the course leader.
Course Description This course covers two strongly related areas: business development and sales.
SALES
Sales and business development are an essential component of the MSc in International
Marketing and Business Development. Companies are seeking to recruit candidates with good
potential for sales and a good number of students will begin their careers in the sales function,
either moving up into sales management or across into marketing.
Two other courses: international business development and new business development focus
on these aspects of business development. This course in more concerned with areas such as
key account managerment, sales methods and developing business in exisiting markets with
existing customers.
19 / 80The sales component of the course provides will help to develop basic selling techniques and
discover the different kinds of positions available in sales and business development. The
course will look at different types of sales situation and reveal how very different sales can be
in different sectors. We will look at morentradiitonal ‘transactional’ bargaining situations but
then move through to more complex situations involving consultative- and solution-selling
approaches.
Throughout, the emphasis will be on developing students' ability to 'connect' with the other
person, to use enquiry to better understand their point of view, to put forward their own
position and to communicate and defend value.
This course is a 'must' for students who wish to follow a career or spend their first years in
sales. It will help to build confidence and cover the kind of techniques used in companies.
The course will be interactive, and students will be expected to participate fully.
The skills developed in the course will certainly be useful elsewhere: selling ideas, pitching for
resources, job interviews, internal selling...
This part of the course goes hand in hand with the business development part that looks more
specifically at Key account management and negotiation.
BUSINESS DEVELOPMENT
Business development involves identifying, analyzing and qualifying opportunities for growth
that are both profitable and consistent with a company's strategy, and then making things
happen. It is this combination of analysis and strategic vision with a concern for the practical
side of things that make the activity so satisfying.
This course will look at how companies in a range of sectors grow - whether in new or existing
markets, with new or existing clients -, how decisions about which options to pursue can be
formulated and evaluated, and how growth strategies can be put in place. There will be a
natural focus on the role of key account managers, who are key players in developing
business.
In Sophia and Lille, the course will culminate in the annual sales challenge, where students will
meet and sell to companies. In Paris, styudents will be able to opt for this event as an elective.
Course Open to Belo /Spring;Lille /Spring;Sophia /Spring;Suzhou /Spring
Exchange Students
Semester spring
Campus Belo Horizonte;Lille;Paris;Sophia;Suzhou
Evaluation
Final Examination 50
(%)
Nature of final exam Presentation;Others
Continuous 50
Assessment (%)
Recommended Lectures obligatoires / Required readings: Available on knowledge website. Lectures
Reading Recommandées / Recommanded readings: Full reading list on K2 website.
Websites Useful links will be provided on the K2 platform
Business to Business Marketing Management
Course Code MSC.IMBM2.MKELE.0148
ECTS Credits 3
Course Leader RIBEIRO, Aurea-EXT
20 / 80Contact Hours 18
Department Dept. Marketing
Programme MSc - International Marketing and Business Development Belo Horizonte
Prerequisites None
Course Description The economy of most emerging countries is based on production and selling of commodities.
Global productive chains such as agribusiness, automotive, industrial equipment and so on,
have important players of the supply chain placed in emergent countries. However, most of
times emerging countries export row materials and import added value products and compete
domestically with imported products and most of times, better products and with lower prices.
Brazil is an important supplier for the most important global value chains and on the other
hand has a huge domestic market, attracting competitors from many different countries and
with strong bargain power.
Therefore, it is very important for the local industries to compete globally by improving
productivity, offering added value solutions and differentiating their products. In this course,
students will understand which market variables must be taken into account to commercialize
commodities and strategies to add value and differentiate commodities.
Course Open to Belo /Fall;Belo /Spring
Exchange Students
Semester fall;spring
Campus Belo Horizonte
Evaluation
Final Examination 60
(%)
Nature of final exam Quizz
Continuous 40
Assessment (%)
Recommended Hunt, Michael and Speh, Thomas, Business Marketing management : B2B 10th edition - South-
Reading West-Cengage Learning. Anderson, James C; Narus, James; NARAYANDAS, Das. Business
Market Management: understanding, creating and delivering value. Pearson, 3rd edition, 2009.
Anderson, James C; Kumar, Nirmalya; Narus, James; Value Merchants: Demonstrating and
documenting superior value in business markets. Harvard Business Review Press, 2007.
Websites
Communication and Engagement in an Emerging Society
Course Code MSC.IMBM2.MKELE.0149
ECTS Credits 3
Course Leader BARCALA, Victor-EXT
Contact Hours 18
Department Dept. Marketing
Programme MSc - International Marketing and Business Development Belo Horizonte
Prerequisites None.
Course Description This course will conduct discussions over how to do an effective process of communication,
bringing engaged customers. A well done communication will impact brand perception, and
consequently sales and profitability.
21 / 80Even though this is a common sense, several considerable important companies had lost this
battle and several cases will be used to discuss this matter. Keeping the customer aligned ,
aiming to become the “brand advocate”, is a difficult challenge in Brazil and Latin America.
Course Open to Belo /Fall;Belo /Spring
Exchange Students
Semester fall;spring
Campus Belo Horizonte
Evaluation
Final Examination 70
(%)
Nature of final exam Quizz
Continuous 30
Assessment (%)
Recommended Title: Global Marketing, Global Edition Edition: 9th Edition Authors: Warren J. Keegan, Mark
Reading Green ISBN13: 9781292150765 ISBN10: 1292150769 Publisher: Prentice Hall, 9th edition, 2016.
PATEL, Hitendra; WYATT, Steve et al. () (Autor secundário). Connectivate! companies innovating
to be always available. [S. l.]: Hult International Business School Publishing, 2012. 121p. ISBN
9780984445226 MANAGING economies, trade and international business. Basingstoke:
Palgrave Macmillan, 2010. xxxiv, 388 p. ISBN 9780230202566 International Marketing, 6th
Edition International Student Version Masaaki (Mike) Kotabe, Kristiaan Helsen ISBN: 978-1-
118-83028-4
Websites http://www.brazil.org.za/environmental-issues.html http://www.aboutbrazilmr.com/
http://www.forbes.com/sites/onmarketing/2013/12/18/why-multinational-marketers-need-to-
be-in-brazil/#104b064a2fb5 https://www.marketingweek.com/2012/02/09/breaking-into-
brazil/ http://www.focus-economics.com/countries/brazil
https://www.thinkwithgoogle.com/articles/branding-brazil.html
http://thebrazilbusiness.com/article/20-greatest-brazilian-brands
https://www.marketingweek.com/2012/02/09/breaking-into-brazil/
ftp://ftp.repec.org/opt/ReDIF/RePEc/blg/journl/538dumitrescu%26vinerean.pdf
https://hbr.org/2004/09/how-global-brands-compete https://hbr.org/2015/11/strategies-for-
succeeding-in-todays-brazil
https://www.pwc.com.br/pt/publicacoes/institucionais/assets/2015/doing-deals-15.pdf
http://www.organicsbrasil.org/downloads/2016-ORGANICSBRASIL-biofach-section-feb-10.pdf
https://hbr.org/1983/05/the-globalization-of-markets http://www.brazil.org.za/environmental-
issues.html http://www.aboutbrazilmr.com/
http://www.forbes.com/sites/onmarketing/2013/12/18/why-multinational-marketers-need-to-
be-in-brazil/#104b064a2fb5 https://www.marketingweek.com/2012/02/09/breaking-into-
brazil/ http://www.focus-economics.com/countries/brazil https://hbr.org/2015/11/strategies-
for-succeeding-in-todays-brazil
Digital Marketing Opportunities in Emerging Markets
Course Code MSC.IMBM2.MKELE.0184
ECTS Credits 3
Course Leader RIBEIRO, Aurea-EXT
Contact Hours 18
Department Dept. Marketing
Programme MSc - International Marketing and Business Development Belo Horizonte
Prerequisites None.
22 / 80Course Description To seize the immense potential presented by the digital ecosystem, modern companies must
continuously optimize their digital offerings.
Product Managers play a pivotal role in winning digital organizations: they combine creativity
with data analytics to develop the product. Whether it is a website or an application, they are
expected to constantly innovate at the very heart of the products features and customer
journey.
This course will focus on the challenges of product management at a growing startup, driven
by two major objectives: improvements to the user experience (also called UX) & conversion
(percentage of users completing a desired task, i.e. subscribing).To help guide us on this
journey, we will learn the tools (i.e. A/B testing, Growth Hacks) and the data-driven mindset
required to quickly and cheaply jumpstart an organizations KPIs.
Course Open to Belo /Spring
Exchange Students
Semester spring
Campus Belo Horizonte
Evaluation
Final Examination 30
(%)
Nature of final exam Quizz
Continuous 70
Assessment (%)
Recommended Understanding Digital Marketing : Marketing Strategies for Engaging the Digital. Generation
Reading Ed. 4. Author: Ryan, Damian. Publisher: Kogan Page. Pub. Date: 2016. Digital Marketing
Strategy : An Integrated Approach to Online Marketing Ed. 1. Author: Kingsnorth, Simon.
Publisher: Kogan Page. Pub. Date: 2016. Building Digital Culture : A Practical Guide to
Successful Digital Transformation Ed. 1. Author: Rowles, Daniel,Brown, Thomas. Publisher:
Kogan Page. Pub. Date: 2017. Mobile Marketing : How Mobile Technology is Revolutionizing
Marketing, Communications and Advertising Ed. 2. Author: Rowles, Daniel. Publisher: Kogan
Page. Pub. Date: 2017.
Websites Provided on the Knowledge platform.
EMPLOYABILITY AND CAREER 2
Course Code MSC.TRCM2.DREOR.0002
ECTS Credits 1
Course Leader BEAUGRAND Audrey
Contact Hours 6
Department Career Center - Employability
Programme MSc - International Marketing and Business Development Belo Horizonte
Prerequisites No prerequisites.
Course Description This course is managed by the Career Center. In order to validate this course, students have to:
1 MANDATORY : Attend two workshops (1h30 each) on specific themes (1st workshop : Wage
Negotiation & 2nd workshop : How to succeed in the first position
(Risks/Leadership/Corporate Codes) ?) + EVALUATION
2 NOT MANDATORY : Attend Career Events during the semester (date to be determined)
organized by the career center of your campus
MAIN CONTACTS FOR YOUR PROGRAM:
23 / 80LILLE: Audrey BEAUGRAND & Feryel HOUSSEIN
PARIS: Laura SINDONINO, Sophie Ripoche & Janice M'BENGO (for International students)
SOPHIA: Sylvie MARTINAUD, Anne DUFLOS (for International students)
SUZHOU : April YANG
RALEIGH : Laura SCLAFANI
BELO HORIZONTE : Geneviève POULINGUE
Course Open to Belo /Spring;Lille /Spring;Paris /Spring;Raleigh /Spring;Sophia /Spring;Suzhou /Spring
Exchange Students
Semester spring
Campus Belo Horizonte;Lille;Paris;Raleigh;Sophia;Suzhou
Evaluation
Final Examination 100
(%)
Nature of final exam Report / Dissertation;Class participation
Continuous 0
Assessment (%)
Recommended Lectures obligatoires / Required readings: Lectures Recommandées / Recommanded
Reading readings:
Websites None.
Go to market strategy for Latin America
Course Code MSC.IMBM2.MKELE.0174
ECTS Credits 3
Course Leader RIBEIRO, Aurea-EXT
Contact Hours 18
Department Dept. Marketing
Programme MSc - International Marketing and Business Development Belo Horizonte
Prerequisites None.
Course Description Considering the challenge to access niches and/or targets under unfavorable conditions, with
long distances, fragmented purchases and delivery processes, companies have to take
decisions on services & channel strategies to access and engage customers considering
opportunities for differentiation and getting superior return on investment by solving the
challenge of scale and productivity. Companies have to deal with the following paradoxes:
Volume & margins; scale & customer scope; fragmentation (diversity) & efficiency.
Course Open to Belo /Fall;Belo /Spring
Exchange Students
Semester fall;spring
Campus Belo Horizonte
Evaluation
Final Examination 60
(%)
Nature of final exam Quizz
Continuous 40
Assessment (%)
24 / 80Recommended - Friedman, Laurence G. Go toMarket Strategy. Elsevier, 2012 - Ismail, Salim. Exponential
Reading Organizations. Singularity University Book, 20014. - Lusch, R.F. ;Vargo, S.L. (Eds), The Service-
dominant Logic of Marketing: Dialog, - Debate and Directions, M.E. Sharpe, Armonk, NY, pp.
208-23, 2006. - Rangan, Kasturi V., BELL, Marie. Transforming your go to market strategy : the
tree disciplines of channel management. Harvard Business School Publising, 2006.
Websites
International Negotiation in Sales
Course Code MSC.IMBM2.MKELE.0177
ECTS Credits 3
Course Leader RIBEIRO, Aurea-EXT
Contact Hours 18
Department Dept. Marketing
Programme MSc - International Marketing and Business Development Belo Horizonte
Prerequisites Master 1 Level
Course Description The ability to negotiate effectively is one of the most vitally important communication skills in
the modern and increasingly international business environment. However, research studies
have repeatedly shown that most negotiators – even the most experienced and most
‘successful’ negotiators – routinely obtain negotiation outcomes that are worse than what they
could have achieved. At the end of this course, and via a combination of interactive lectures,
role-play simulations, group/individual negotiation skills exercises and video analysis sessions
of real-life negotiation behavior, students will have both: i) an enhanced understanding of the
various factors that underpin and influence successful negotiation outcomes; and: ii) an
improved ability to conduct their own negotiations more strategically and more effectively -
particularly in international settings and with persons from emerging markets. The course
begins by outlining those ‘generic’ skills, practices and processes that are commonplace in
almost all forms of interpersonal business
negotiations. We then examine how (and why) international and multi-cultural negotiations
require country and culture specific adaptations of the generic negotiation skills and
strategies. Finally, we focus on the particular and practical skills that are required to negotiate
effectively with persons in/from a variety of emerging markets.
Course Open to Belo /Spring
Exchange Students
Semester spring
Campus Belo Horizonte
Evaluation
Final Examination 50
(%)
Nature of final exam Quizz
Continuous 50
Assessment (%)
Recommended Thompson, Leigh L., (2015), The Mind and Heart of the Negotiator (International Edition)
Reading Boston (USA): Pearson Education Ltd. (6th edn.) ISBN-13: 9780133597110. Lewicki, Roy, David
Saunders and Bruce Barry, (2015), Negotiation. New York: McGraw-Hill Education (7th edn.)
ISBN-13: 9780078029448. Ghauri, Pervez N. and Jean-Claude Usunier, (eds.) (2003),
International Business Negotiations. Bingley, UK: Emerald Publications Ltd. (2nd edn.) ISBN:
978-0-08-044293-8. Maude, Barry, (2014), International Business Negotiation: Principles and
25 / 80You can also read
