D1.18 Report on Information and presentation materials - POLYCARE Project Version: 1.0
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D1.18 Report on Information
and presentation materials
POLYCARE Project
Version: 1.0
February 27th 2018
This project has received funding from the
European Union’s Horizon 2020 research and
innovation programme under Grant Agreement
690367
D1.18 Report on Information and presentation materials PUBLIC
Document Control
Title: D1.18 Report on Information and presentation materials
Date: February 27th 2018
Author: Everis
Dissemination: Public
Project: Polycare (GA 690367)
Filename: 20180227_D1.18_Report on information and presentation
materials_v1.0
Document Change Record
Date Version Author Change Details
January 18th
0.1 Everis Initial version
2018
February 12th
0.2 All First round of contributions
2018
February 16th First integrated version and
0.3 Everis
2018 request for additional information
February 26th Everis, Comarca Integration of latest contributions
0.5
2018 del Somontano and second integrated version
February 27th Quality check and final version
1.0 Everis
2018 ready for submission
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Table of Contents
1 EXECUTIVE SUMMARY ................................................................................. 7
2 INTRODUCTION ............................................................................................. 8
2.1 Intended audience ...................................................................................... 8
2.2 Overview of the document .......................................................................... 8
2.3 Reference documents ................................................................................ 8
2.4 Terminology ................................................................................................ 8
2.4.1 Abbreviations and acronyms ............................................................... 8
3 GENERAL STRATEGY AND IMPLEMENTATION ....................................... 10
3.1 Dissemination and communication strategy development phase ............. 10
3.2 Dissemination and communication strategy pilot phase ........................... 11
4 TARGET CAUDIENCES ............................................................................... 12
5 DISSEMINATION AND COMMUNICATION ACTIVITIES ............................. 13
5.1 Website .................................................................................................... 13
5.2 Social Networks ........................................................................................ 13
5.2.1 SMART objectives ............................................................................. 13
5.2.2 Social network audit........................................................................... 14
5.2.3 Content plan ...................................................................................... 14
5.3 Events, conferences, workshops, and presentations................................ 16
5.4 Publications and press ............................................................................. 17
5.4.1 Publications ....................................................................................... 17
5.5 Others ....................................................................................................... 18
5.5.1 Collaborations and support ................................................................ 18
6 RESULTS ...................................................................................................... 20
6.1 Results and analysis website.................................................................... 20
6.1.1 Site performance ............................................................................... 21
6.1.2 Audience Overview ............................................................................ 22
6.1.3 Demographics ................................................................................... 23
6.1.4 Traffic................................................................................................. 24
6.2 Results and analysis Social networks ....................................................... 25
6.2.1 SMART objectives ............................................................................. 25
6.2.2 Engagement ...................................................................................... 26
6.2.3 Publications ....................................................................................... 29
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6.3 Results and analysis events, conferences, workshops and presentations 30
6.4 Results and analysis publications and press ............................................ 31
6.5 KPIs .......................................................................................................... 31
6.6 Improvement areas................................................................................... 33
7 DISSEMINATION MATERIALS .................................................................... 34
7.1 Events, conferences and workshops ........................................................ 34
7.1.1 PhyCS 2017: 4th International Conference on Physiological Systems
34
7.1.2 XIII Congreso Estatal de Trabajo Social ............................................ 34
7.1.3 II Hackathon Nacional de Salud ........................................................ 36
7.1.4 European e-Health Congress Donostia ............................................. 37
7.1.5 1st Workshop on Data Mining for Aging, Rehabilitation and Independent
assisted living ................................................................................................. 39
7.1.6 IoT Connected World & Semantic Interoperability Workshop 2017 ... 39
7.1.7 XI Jornadas de Profesionales de los Centros de Servicios Sociales . 40
7.1.8 III Congreso de Trabajo Social Aragón .............................................. 41
7.2 Others ....................................................................................................... 42
7.2.1 Comarca de Somontano Website ...................................................... 42
7.2.2 Net4Society Newsletter ..................................................................... 45
8 REFERENCES .............................................................................................. 48
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List of Tables
Table 1 – Target audiences ...................................................................................... 12
Table 2 – Social Network audit ................................................................................. 14
Table 3 – Dissemination and communication activities: Events, conferences,
workshops and presentations ............................................................................ 17
Table 4 – Dissemination and communication activities: Publications ....................... 18
Table 5 – Dissemination and communication activities: Collaborations and support 19
Table 6 – Results events, conferences, workshops and presentations (M18-M24) .. 31
Table 7 – Results publications and press (M18-M24)............................................... 31
Table 8 – Measurements of results .......................................................................... 33
List of Figures
Figure 1 – Summary of planning social networks (M4 – M24) .................................. 15
Figure 2 – Browser data (M18-M24) ......................................................................... 21
Figure 3 – Operating system data (M18-M24) .......................................................... 21
Figure 4 – Device performance (M18 – M24) ........................................................... 21
Figure 5 – Audience Overview: all vs new users ...................................................... 22
Figure 6 – Audience Overview: new vs returning users ............................................ 23
Figure 7 – Location (M18-M24) ................................................................................ 23
Figure 8 – Organic, referral and direct traffic (M18-M24) .......................................... 24
Figure 9 – Community capture (M18-M24) ............................................................... 26
Figure 10 – Engagement (1) (M18-M24) .................................................................. 27
Figure 11 – Engagement (2) (M18-M24) .................................................................. 28
Figure 12 – Publications proposed in POLYCARE for the reporting period (M18-M24)
.......................................................................................................................... 29
Figure 13 – Publications achieved in POLYCARE (M18-M24) ................................. 29
Figure 14 – Average interaction rate (M18-M24) ...................................................... 29
Figure 15 – 4th International Conference on Physiological Systems (July 2017) [EV1]
.......................................................................................................................... 34
Figure 16 – XIII Congreso Estatal de Trabajo Social (October 2017) (1) [EV2] ........ 35
Figure 17 – XIII Congreso Estatal de Trabajo Social (October 2017) (2) ................. 35
Figure 18 – II Hackaton Nacional de Salud (June 2017) (1) [EV3][EV3] .................. 36
Figure 19 – II Hackaton Nacional de Salud (June 2017) (2) ..................................... 36
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Figure 20 – European e-Health Congress Donostia (June 2017) (1) [EV4] .............. 37
Figure 21 – European e-Health Congress Donostia (June 2017) (2) [EV5] .............. 38
Figure 22 – 1st Workshop on Data Mining for Aging, Rehabilitation and Independent
assisted (November 2017) [EV6]....................................................................... 39
Figure 23 – IoT Connected World & Semantic Interoperability Workshop (October
2017) [EV7] ....................................................................................................... 40
Figure 24 – XI Jornadas de Profesionales de los Centros de Servicios Sociales
(October 2017) [EV8]......................................................................................... 41
Figure 25 – III Congreso de Trabajo Social Aragón [EV9] ....................................... 42
Figure 26 – Comarca de Somontano website: 3th Consortium Meeting (July 2017)
[COL1] ............................................................................................................... 43
Figure 27 – Comarca de Somontano website: III Congreso de Trabajo Social Aragón
(September 2017) [COL2] ................................................................................. 44
Figure 28 – Comarca de Somontano website: XIII Congreso Estatal y I Iberoamericano
de Trabajo Social (October 2017) [COL3] ......................................................... 44
Figure 29 – Comarca de Somontano website: XI Jornadas Técnicas de Centros de
Servicios Sociales (October 2017) [COL4] ........................................................ 45
Figure 30 – Net4Society [COL5] ............................................................................... 46
Figure 31 – Net4Society Newsletter [COL6] ............................................................. 47
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D1.18 Report on Information and presentation materials PUBLIC
1 EXECUTIVE SUMMARY
The document D1.18 (Report on Information and Presentation Materials (M25)) is an
overview of all the dissemination and communication activities that have been
performed by the consortium of the POLYCARE project during the current reporting
period (M18-M24). The main objective of this document is to evaluate and analyse the
impact obtained by them.
As in D1.5 deliverable, a range of dissemination materials are presented within D1.18:
videos, photos, papers, posters, publications, articles...
The deliverable is the result of the previous dissemination plans and their proposed
strategies so far. The list of dissemination and communication activities proposed from
the beginning or the project can be found in the different versions of the Dissemination
Plan, these documents (D1.7, D1.20, D1.21 and D1.22) are submitted to the European
Commission every six months (last version was submitted in December 2017).
The general approach in this document is related to the strategies of the dissemination
plans commented above and with the KPIs (Key Performance Indicators) proposed in
the DoA.
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2 INTRODUCTION
2.1 Intended audience
This document is oriented to:
• POLYCARE Consortium partners
• European Commission
2.2 Overview of the document
The structure of the D1.18 document to present the information is the following:
• Section 3: dissemination and communication strategy through the entire
project.
• Section 4: description of the target audiences identified for the dissemination
and communication activities.
• Section 5: list of the dissemination and communication activities performed.
• Section 6: results and analysis of the dissemination communication activities
performed. It also includes a brief summary of the measurements of the results
obtained in the time of writing this document compared to those proposed in the
DoA for the whole project
• Section 7: dissemination materials (evidences) of the activities listed in
previous sections.
2.3 Reference documents
• R1. Grant agreement nº: 690367 for the POLYCARE Project. [November 2015]
• R2. Proposal number: SEP-210271031 POLYCARE
• D1.5: Report on Information and Presentation Materials (M17)
• D1.7. Dissemination Plan (M6)
• D1.18: Report on Information and Presentation Materials (M25)
• D1.20. Dissemination Plan (M12)
• D1.21. Dissemination Plan (M18)
• D1.22. Dissemination Plan (M24)
• D1.23. Dissemination Plan (M30)
2.4 Terminology
2.4.1 Abbreviations and acronyms
• CA: Consortium Agreement
• CHRODIS: Addressing Chronic Diseases and Healthy Ageing Across the Life
Cycle
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• DEGAM: Annual Congress of the German College of General Practitioners and
Family Physicians
• DoA: Description of Actions
• EC: European Commission
• EGPRN: European General Practice
• EIP-AHA: European Summit on Innovation for Health and Active Ageing
• EMBC: Engineering in Medicine and Biology Society
• GA: Grant Agreement
• IACS: Instituto Aragonés de Ciencias de la Salud
• KPI: Key Performance Indicator
• MNC: Multi-National Corporation
• RIA: Research and Innovation Action
• RT: Retweet
• RWD: Responsive web design
• SEO: Search engine optimization
• SMART Objectives: Objectives that are Specific, Measurable, Achievable,
Reasonable, and Timely.
• SME: Small and Medium-sized Enterprises
• WoHIT: World of Health
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3 GENERAL STRATEGY AND
IMPLEMENTATION
3.1 Dissemination and communication strategy
development phase
As discussed in D1.5 document, the methodology followed to define the
dissemination and communication strategy for the POLYCARE project was described
in detail in the document D1.7 (Dissemination Plan) that was submitted in June 2016
to the EC.
As summary, this methodology is split in three phases:
• Identification (section 3.2 of D1.7)
This phase identifies the objectives and needs which the dissemination plan
should consider in order to establish an appropriate strategy and achieve the
expected results.
• Design (section 3.3 of D1.7)
The main elements of the dissemination plan are designed in this phase: context,
communicators, channels, messages and target audiences.
• Execution (section 3.4 of D1.7)
The main elements of the dissemination plan are matched in this phase to ensure
optimized results:
- Specific objectives vs. Target audiences
- Target audience vs. Communication channels and messages
- Communication channel vs. Actions
The details of all this information may be found back in the D1.7 document referenced
above.
In addition to this, the results obtained in a first phase of the project (development
phase) shown in document D1.5, were deeply analysed in the third version of the
Dissemination Plan (D1.21) to propose and improve the dissemination actions. New
specific strategies were proposed to increase the impact and awareness created by
the project.
The execution of the communication and dissemination activities that have been
performed in accordance with the established strategies derived from (D1.7 and
D1.21).
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3.2 Dissemination and communication strategy
pilot phase
The methodology to the dissemination and communication strategy was updated in
D1.21 and D.22 documents and the proposed strategies were based on the results
and analysis provided within the deliverable (D1.5).
The next version of the Dissemination Plan (D1.23) to be submitted in June 2018, will
take into account the results and the analysis of the current document (D1.18).
A short overview provided a basic indication on how these documents are related. The
methodology has been divided into four phases:
• Evaluation analysis current materials (D1.5 and D1.18)
Within these documents all information and materials from M1 to M24 have been
provided. The results will be compared to the KPIs and analysed for the purpose of
potential improvements.
• Design of new improved communication actions (D1.21 and D1.22)
The next documents of the dissemination plan were based on D1.5 as were
proposed new communication actions based on the analysis and improvement
areas provided here.
• Execution new communication actions (M25-M30)
Following D1.21 and D1.22, the proposed communication actions will be
implemented and carried out throughout the next 6 months.
• Revaluation and improvement new communication actions (D1.23)
After six months, D1.23, the new dissemination plan will re-evaluate the
communication actions regarding effectiveness. Working strategies will stay in
place and ineffective strategies will be replaced by new ones.
More details on this methodology can be found in D1.21 and D1.22 documents.
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4 TARGET CAUDIENCES
The identification and selection of the target audiences to which the dissemination and
communication activities are focused have been key points to establish an efficient
communication strategy. The target audiences were identified in the document D1.7
(Dissemination Plan) but they are mentioned once again since they are of high
importance and are the foundation of all communication activities.
The seven target audiences within the scope of the POLYCARE project are showed
in the following figure:
Number of
Target Audience
Target
Policy makers and social/healthcare authorities: regional,
TA1
national and European
End users:
o Healthcare professionals
TA2
o Social professionals
o Patients and family
Private companies:
TA3
o MNC and SMEs (related with eHealth, ICTs)
TA4 Patient associations
TA5 Scientific/ healthcare associations
TA6 Hospitals (public and private)
TA7 Press & media
Table 1 – Target audiences
It is important to be aware of the differences across target audiences. For that,
audiences have specific objectives within the scope of dissemination. Based on
those objectives, communication channels and actions have been determined to
ensure more adequate and relevant results.
All this information was described in more detail within the D1.7 deliverable.
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5 DISSEMINATION AND
COMMUNICATION
ACTIVITIES
This section aims to show the current status of the dissemination and communication
activities carried out during the period between June and December 2017 (current
reporting period) and it is based on the different KPI categories from the project
proposal.
As in the document D1.5 (submitted on May 2017 to the EC), the performed activities,
sorted by type, will be covered in the following subsections:
- POLYCARE website
- Social Networks
- Events, conferences, workshops, and presentations
- Publications and press
- Others
5.1 Website
The first version of the website of the POLYCARE project was published on May 2016.
Their main objective is to give to the people a first impression of the project, that they
can learn about it and inform to the potential stakeholders about updates.
The development process and the structure of the POLYCARE website were described
in the first version of this document (D1.5).
The page of News [1] and the Calendar of Events and Conferences [2] related to the
POLYCARE project are updated regularly.
5.2 Social Networks
This section shows the communication actions with regards to the social networks in
POLYCARE project.
The social networks have the goal of creating awareness through relevant content
targeting stakeholders online generating visibility and engagement through digital
channels.
5.2.1 SMART objectives
The POLYCARE social network objectives are SMART objectives which have been
determined within the scope of further dissemination, business objectives in order to
contribute to the general aim of the project. POLYCARE being a research and
innovation action (R.I.A) does not require the social networks to generate ROI. The
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strategy applied within the social network is focussed on informing and engaging
stakeholders.
As mentioned before, the objectives which are defined in the DoA (section 3.2) for the
whole projects are shown below:
• SMART objective Facebook: 250 likes by the end of the project.
• SMART objective Twitter: 500 followers by the end of the project.
• SMART objective LinkedIn: 200 members by the end of the project.
• SMART objective YouTube: Create 5 YouTube videos by the end of the
project.
5.2.2 Social network audit
As was discussed in D1.5 document, the social media audit provides an overview of
all social channels that POLYCARE utilizes in order to reach their stakeholders.
It consists of the social network and its URL as well as a mission statement in which
the goal of every particular network is explained.
Finally, all channels will be controlled on their visual representation. Stakeholders
shouldn´t be confused by different impressions and messages across channels. It is
of essence to create a single brand image.
The table below provides this exact overview:
Social Visual
URL Mission statement
network identify
Facebook https://www.facebook.com/Polycare-Project- Inform stakeholders of Consistent
264669663880779/ project and industry bio, banner
news and profile
picture
Twitter https://twitter.com/polycareproject Inform stakeholders of Consistent
project and industry bio, banner
news and profile
picture
LinkedIn https://www.linkedin.com/company- Inform stakeholders of Consistent bio
beta/10670016/ project and industry and profile
news picture
YouTube https://www.youtube.com/channel/UCrIo0wzu Provide a visual Consistent
4pasEU4nm940kVw representation of the bio, banner
project and profile
picture
Table 2 – Social Network audit
5.2.3 Content plan
The social network content plan describes the objectives and the number of
publications to achieve these particular objectives.
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The content plan proposed since the launch of the social networks of POLYCARE (May
2016) until December 2017 for the community of followers of social networks,
publications, videos... is shown in the following figure:
Figure 1 – Summary of planning social networks (M4 – M24)
Results and a deep analysis of the POLYCARE social networks will be conducted
within the next chapter of this document (section 6).
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5.3 Events, conferences, workshops, and presentations
Everis: dissemination and communication activities from June to December 2017 (M18-M24)
Activity Type Name of the activity Location Target Group Date Link
PhyCS 2017: 4th International Madrid (Spain) Researcher 28- http://www.phycs.org/ [EV1]
Conference Conference on Physiological 29.07.2017
Systems
XIII Congreso Estatal de Trabajo Mérida, Spain Social Workers, 19- http://www.congresotrabajosocial.es/
Event Social national policy makers 21/10/2017 [EV2]
II Hackathon Nacional de Salud Madrid, Spain ICT and health June 9-10, http://laesalud.com/hackathonsalud/
Event companies, health 2017 [EV3]
professionals, patients
European e-Health Congress San Sebastián Healthcare and IT 15-th-16th https://ehealthdonostia.com/ [EV4]
Donostia (Spain) professionals, policy June 2017
Conference https://ehealthdonostia.files.wordpress.
makers
com/2017/03/presentacic3b3n-
proyecto-polycare.pdf [EV5]
Expert workshop on success criteria Dusseldorf Scientists, healthcare June 27th,
for the usage of clinical decision (Germany) and IT professionals, 2017
Event
support systems health insurance
professionals
1ST Workshop on Data Mining for NEW Scientist, computer November 18, https://sites.google.com/view/arial2017/
Workshop at Aging, Rehabilitation and ORLEANS scientist, rehabilitation 2017 home [EV6]
conference independent assisted (ARIAL) (USA) engineers, data mining,
@ICDM'17 clinicians, health care
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professional, and
psychologists
Workshop at IoT Connected World & Semantic Linz Austria Scientists, Engineers, October 22, http://www.iot-cwsi.org/?page_id=24
conference Interoperability Workshop 2017 Stakeholder, Students 2017 [EV7]
XI Jornadas de Profesionales de los Orihuela del Social workers, regional 23rd – 25th http://aragonhoy.aragon.es/index.php/m
Centros de Servicios Sociales Tremedal policy makers October 2017 od.noticias/mem.detalle/id.207197
(Teruel), Spain [EV8]
Event
http://somontano.org/noticias22/2487-
asistencia-a-las-xi-jornadas-tecnicas-
de-centros-de-servicios-sociales
III Congreso de Trabajo Social Zaragoza, Social Workers, 28th – 30th http://www.trabajosocialaragon.es/cong
Event Aragón Spain regional policy makers September reso/ [EV9]
2017
Table 3 – Dissemination and communication activities: Events, conferences, workshops and presentations
5.4 Publications and press
5.4.1 Publications
Everis: dissemination and communication activities from June to December 2017 (M18-M24)
Activity Type Target Audience Author Journal / Publication Date Link
IT & Health Professionals Anglés Barbastro Book of
R., Sierra Callau communications at the
Conference
M., Coll Clavero XIV Spanish Forum of 11.2017
Article Publication
J., Romero Telemedicine,
Marco D. "Connected Health"
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ISBN: 978-84-617-6168
Social professionals Adillón Salas, S. Book of https://www.dykinson.com/libros/el-
communications at the trabajo-social-construyendo-
XIII Spanish National comunidades-
Conference of Social sostenibles/9788491775638/ [PU1]
Work: "Comunidades
sostenibles: dilemas y
Conference retos desde el trabajo
10/2017
Article Publication social"
ISBN: 978-84-9177-
336-8 edited by
Thomson Reuters
ARANZADI.
Table 4 – Dissemination and communication activities: Publications
5.5 Others
5.5.1 Collaborations and support
Everis: dissemination and communication activities from June to December 2017 (M18-M24)
Activity Type Name of the activity Location Target Group Date Link
Web Comarca de Proyecto POLYCARE: Asistencia a Barbastro Public in general July 11-12, http://somontano.org/noticias22/2448-
Somontano tercera reunión del Consorcio (Spain) 2017 proyecto-polycare-asistencia-a-tercera-
reunion-del-consorcio [COL1]
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Web Comarca de III Congreso de Trabajo Social Zaragoza Public in general September, http://somontano.org/noticias22/2474-
Somontano Aragón (Spain) 28-30 2017 asistencia-al-iii-congreso-de-trabajo-
social-aragon [COL2]
Web Comarca de XIII Congreso Estatal y I Mérida, Public in general September, http://somontano.org/noticias22/2485-
Somontano Iberoamericano de Trabajo Social Badajoz 19-21 2017 asistencia-al-xiii-congreso-estatal-y-i-
(Spain) iberoamericano-de-trabajo-social
[COL3]
Web Comarca de XI Jornadas Técnicas de Centros de Orihuela del Public in general October 23- http://somontano.org/noticias22/2487-
Somontano Servicios Sociales Tremedal 25, 2017 asistencia-a-las-xi-jornadas-tecnicas-
(Teruel), Spain de-centros-de-servicios-sociales
[COL4]
Net4Society N/A Public in general November http://www.net4society.eu/ [COL5]
Newsletter 17th, 2017
- http://www.net4society.eu/_media/Net4
Society4_D3_3_Factsheets_SSH_Integ
ration_inclSC3.pdf [COL6]
Table 5 – Dissemination and communication activities: Collaborations and support
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6 RESULTS
This section analyses all the results of the dissemination activities for the current
reporting period of the project (M18-M24).
So firstly, it shows the results obtained in the following order:
• The POLYCARE Website
• Social networks
• Events and presentations
• Publications and press
Secondly, this section includes a deep analysis comparing the results obtained with
the set KPIs with the purpose of identifying areas for improvement.
Finally, the last section of this chapter will summarize proposed improvement areas.
6.1 Results and analysis website
As in the previous version of the document (D1.5), the results of the POLYCARE
website are retrieved from the linked Google Analytics page. All relevant data and
analyses are shown in the individual sections below.
Four different analyses have been carried out with the purpose of identifying weak
aspects within the website. The research areas contain:
• Site performance
- Browser and OS
- Device performance
• Audience overview
- All vs new users
- New vs returning users
• Traffic performance
- Referring sites
- Organic traffic
- Direct traffic
• Demographics
- Location
Within the scope of these analytics, main areas from the Google Analytics interface
have been applied to determine success within the scope of the objectives from
POLYCARE website for the purpose of dissemination.
These areas of interest are: new users, pages/session, duration, bounce rate and
demographics.
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6.1.1 Site performance
This section provides an indication of how the website works across different
browsers, operating systems as well as devices. The purpose is to identify whether
there are any issues, which only affect certain browsers, operating systems or devices.
6.1.1.1 Browser and OS
Figure 2 – Browser data (M18-M24)
Figure 3 – Operating system data (M18-M24)
6.1.1.2 Device performance
Figure 4 – Device performance (M18 – M24)
The website performs across OS and different browsers in a similar way that in the
previous period reported in the D1.5 (M5-M17). Analysing the previous tables, it is
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observed that there is still an improvement margin to increase traffic in all browsers
and operating systems.
The numbers shown in the device table (figure above) continue to demonstrate that
the website is visited mainly by desktop users. Approximately 89% of visits come from
desktop computers or laptops (in direct contrast to the general trend of increasing traffic
on mobile devices).
However, if we look at the bounce rates, the website does not perform weaker on
desktops vs mobile devices. Therefore, the main reason why the number of desktop
visitors is 88% is because the targeted audiences are mainly professionals who in most
cases conduct their work from their desk. Given that, they will access the website
through their work computer.
In order to increase the mobile and tablet numbers, it was suggested in the previous
version of this document (D1.5) to apply minor changes to the website (web design
and content should be more attractive to readers on a smaller screen).
Minor changes in design and writing can result in reaching a new mobile audience.
This part is related to the traffic section and will be analyzed in more detail in that
section.
6.1.2 Audience Overview
This new version of the document will cover from M18 to M24 of the POLYCARE
project:
6.1.2.1 All vs new users
Figure 5 – Audience Overview: all vs new users
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6.1.2.2 New vs returning users
Figure 6 – Audience Overview: new vs returning users
In the previous figures, it is observed that new users have significantly lower pages
per sessions, session duration and a higher bounce rate.
Based on these results (the numbers are better for returning visitors), it looks that the
website continues to perform better among returning visitors. They are mainly
stakeholders who are involved with the project and are more interested to be updated
on the progress of the project compared to the new visitors.
The Consortium also wants to improve the website for new visitors, so it will continue
taking various measures to make the website more attractive to them in terms of
informing and involving to the stakeholders so that they want to obtain more information
about POLYCARE.
In addition, stay longer on the website, visit more pages and reduce the bounce rate
are also objectives to be achieved with the improvements to be performed. This will be
further described within the improvement area section of this chapter.
6.1.3 Demographics
6.1.3.1 Location
Figure 7 – Location (M18-M24)
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As in the previous period of the project (M5-M17), in demographics terms, the location
data of the website indicate that the website is visited significantly more in Spain
compared to the other countries. Based on that, it can be made two assumptions:
1. There are significantly more stakeholders.
2. People are more enthusiast about the project in Spain.
The main goal is raise awareness and contributes for the spread of the POLYCARE
solutions. In order to do this, it continues to be necessary to increase the numbers of
visitors in Germany and France.
6.1.4 Traffic
6.1.4.1 Organic, referral and direct traffic
Figure 8 – Organic, referral and direct traffic (M18-M24)
Direct traffic
• Approximately 60% visitors already familiar with POLYCARE thus visit the
website by directly typing the address in the address bar of their browser.
Organic traffic
• Approximately 25% visitors who are attracted to the search engines. It could
be optimized by Search Engine Optimization (SEO) and Search Engine
Marketing (SEM). However, as POLYCARE is a R.I.A. and not a community
project is not essential to optimize this area since the Return on Investment
(ROI) will not be at the desired level.
Referral traffic
• Approximately 17% visitors attracted from other websites such as news
websites or partners.
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The percentage of direct traffic is approximately 60% and it is a fairly high number.
The reason for this is that much of the current traffic is generated by current
stakeholders and the dissemination is done at conventions (people who receive a flyer,
including the web page, are considered as direct traffic).
Taking into account that healthcare stakeholders are not so much in social networks
and the consortium has attended many conventions, it is logical that this number is
quite high. However, the consortium is convinced that the project can also have an
impact through digital channels. Therefore, it is essential to improve organic or
reference traffic.
As we have mentioned above, with respect to the organic traffic, SEO (Search Engine
Optimization) and SEM (Google Ads) could be more optimized but this is not the main
objective of a Research and Innovation Action such as POLYCARE (RIA) ( and,
therefore, it is not the main objective of the project to implement the solution and create
a community.
However, reference traffic can be optimized more easily and without additional costs.
These changes are planned to be carried out in the next phases of the project.
6.2 Results and analysis Social networks
This section displays the results obtained by the social networks of the POLYCARE
project (Twitter, Facebook, YouTube and LinkedIn) for the reporting period of this
document (M18-M24).
In addition, the section closely will evaluate the results and role the social networks play
within the scope of the project.
6.2.1 SMART objectives
Analysing the results from June to December 2017, it could be said that most of the
objectives proposed (section 5.2.1) are on track, have been achieved or even
surpassed:
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Figure 9 – Community capture (M18-M24)
Below the current status of the objectives it is provided an indication whether or not
results obtained are achieved in comparison with the objectives proposed in DoA for
the whole project:
• Twitter : 1190 followers 238 % (500 followers proposed)
• Facebook : 84 likes 33,6 % (250 likes proposed)
• LinkedIn : 145 members 72,5 % (200 likes proposed)
6.2.2 Engagement
The results achieved with regards to the degree of engagement of users that interact
with POLYCARE through the social networks is shown in the following figures:
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Figure 10 – Engagement (1) (M18-M24)
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Figure 11 – Engagement (2) (M18-M24)
Taking into account that POLYCARE is a Research and Innovation Action (RIA), the
established objectives are achieved in all the channels which have seen increased
their numbers (highlights the growth Twitter network). The exception is for the YouTube
channel which is very conditioned by the lack of publication of self-produced videos
during this semester.
However, the consortium is aware that the values of the interaction ratio
(engagement rate) has been on quite low for this reporting period (M18-M24) of the
project. This is due to the fact that the project has been in the development phase.
Throughout this phase (development phase), the stakeholders and end-users do not
interact with the solutions which makes it hard to form an opinion or discussion about
it.
Throughout the pilots (second phase), the social channels are expected to be more
active and will be used to directly communicate with stakeholders. The results will be
evaluated to determine which actions could be taken to increase ratios for the next
phases of the project.
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6.2.3 Publications
As seen below, different channels have different objectives with regards to publications
and posts. Objectives are set on a weekly basis and the guidelines have been followed
carefully.
If the results are compared with these objectives (defined in the content plan), the
conclusions are that all of them have been achieved for this first period of the project:
Figure 12 – Publications proposed in POLYCARE for the reporting period (M18-M24)
Figure 13 – Publications achieved in POLYCARE (M18-M24)
Figure 14 – Average interaction rate (M18-M24)
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To conclude the analysis of the social networks, the publications made in each one of
the social networks are divided on three different types of criteria.
1. Engagement
a. Publications: publications showing a certain content without the initial
intention to generate the conversation or interaction with other profiles.
b. Engagement: publications that are made with an intention to generate
conversation and community through the use of mentions or other profiles
related to the information shown.
2. Type of diffusion
a. Own diffusion: publications made by ourselves through the profile of the
social network
b. Re-diffusion others: Publications of other profiles that are shared through the
profile of POLYCARE through the use of RTs, shares, recommendations etc.
3. Type of content
a. Corporate: All those related to communications related to the POLYCARE
project
b. Thematic: All those publications on topics related to the project such as
eHealth, mHealth, Healthcare etc.
c. Event: All publications related to events in which POLYCARE participates
(congresses, consortium meetings, conventions ...)
d. Special: All those publications that are made for reasons other than the
previous ones, that are related to the project, and which involve a design
effort (infographics, videos ...)
Regarding the analysis of all available social media data, the objectives of publication
and community generation were met. However, engagement achieved (impressions,
RTs, I like, clicks on links ...) have been adjusted to the phase of the project.
Considering the POLYCARE solution just finished the development phase,
engagement will be at a lower level compared to when the solutions reach the end-
users.
The engagement is expected to be higher during the pilots (following phase of the
project). This is due to the fact that the end-user will actually use the solutions.
Throughout this period, a more active approach will be applied to involve since, the
consortium is aware that the engagement numbers have the potential to grow.
6.3 Results and analysis events, conferences,
workshops and presentations
This section provides a general overview of all the events, workshops, conferences
and presentations the consortium has organized or participated in. Based on the set
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of the KPIs proposed on the DoA, the results of events, conferences, workshops and
presentations has been surpassed.
The consortium has been active in reaching out to stakeholders as well as engaging
in the integrated care community. See the following figure to compare DoA objectives
with the results for the second phase of the project:
Events Workshops Conferences Presentations
DoA
6 4
objective
Realized 5 2 3 0
Table 6 – Results events, conferences, workshops and presentations (M18-M24)
6.4 Results and analysis publications and press
This section provides a general overview of all publications and press releases related
to POLYCARE or any one of the consortium members.
The press releases in this period have been lower than in the previous period which
exceeded the initial planned amount. In next phases of the project, the end-users will
interact with the solution so that the use of press releases will enhance engagement
and increase awareness even more about POLYCARE.
In this new period, there have been several publications as had been planned in the
this second phase of the project so, the expected objective is being achieved.
Journal
Press Digital press
publication
DoA
3 3
objective
Realized 2 0 0
Table 7 – Results publications and press (M18-M24)
6.5 KPIs
Each of the communication actions is based on goals set out previously. This section
shows the individual KPIs per section covered within earlier chapters of this document.
The KPIs and their progress are displayed within the table below. The communication
actions as well as the channels and tools to support these actions were already
identified in the DoA (section 2.2.2).
The purpose of the current section is to display the communication activities and the
measurements of results (extracted from the DoA) as well as the achieved goals in the
reporting period of this document.
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Measurements of results
Communication Activities Achieved goals (M18-M24)
(KPI)
The design of the Logo was
finalized in February 18th, 2016
The website of POLYCARE
Website of the project
project was published in May
Website of the project where all 4th, 2016 and it is updated
the relevant information will be regularly
presented, results, experience Project’s Logo by Month 2.
A detailed description of the
with the implementation of end-
Project’s website by Month 4. creation of the Logo and the
users, deliverables public (actions
publication of the website can be
that do not compromise Update website monthly. consulted in the D1.2
confidentiality), promotional
deliverable (‘Activity Report’)
material, links to forums and
submitted in June 2016) to the
events where this material about
European Commission.
security access will be available,
etc. The results obtained with the
website were described in the
previous version of this
document (D1.5).
The Twitter, Facebook,
LinkedIn and YouTube
channels launch was in May
Social networks 13th, 2016.
The proposed scope (M18-M24)
Diffusion across the principal
of social networks is the
accounts in social corporate Creation of POLYCARE social
following:
networks of the members of the channels
consortium and other specific Twitter: 900 followers
500 Twitter followers,
accounts of the project in Facebook: 65 likes
250 page likes Facebook
LinkedIn, Facebook, twitter, and LinkedIn: 150 followers
200 members LinkedIn Group.
YouTube about objectives, YouTube: 20 subscribers
progress and inform about events, At least 5 project YouTube videos. YouTube Videos: 0
advisory board activities or
This scope and the results
participation of end-users.
achieve in social networks of
POLYCARE project are
described and analyzed in the
section 5.2 of this document.
Events and presentations
Presentation of events and
research and business forums In section 5.3 and section 7.1
The consortium is supposed to
and other corporate events, TIC, can be consulted the list and the
attend at least 6 conferences or
social, health etc. where the evidences of events,
events.
project may have potential for conferences, workshops…
boost stakeholders for Present Polycare results at least at performed during the reporting
requirements picking up activities. 4 technological or business fairs. period of this document in order
We will present the results in at to achieve the objectives
least two relevant business and Final event at the end of the project. proposed in the DoA.
technological development fairs
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Measurements of results
Communication Activities Achieved goals (M18-M24)
(KPI)
Several publications have been
performed from the beginning of
the project (M6-M24) with the
aim of achieving an optimal
Publications and (digital) press dissemination and
Publication of articles and At least 3 publications in communication of the project
newsletters in specialized and and also to comply with the
digital/traditional press
general press about objectives objectives established in the
At least 3 journal paper DoA.
and results of POLYCARE.
publications
Furthermore, we will develop at The list and the dissemination
least three relevant journal papers materials of several publications
in approved peer reviewed performed can be consulted in
journals. section 5.7 and section 7.5 of
this document.
This KPI has already been
achieved.
Table 8 – Measurements of results
6.6 Improvement areas
The improvement areas identified from the analysis performed in previous sections are
similar to those identified in the previous version of this document (D1.5) and are the
following:
• Website
- Site performance: mobile performance.
- Audience overview: Improve design in order to optimize.
o Page views
o Pages per session
o Session duration
o Bounce rates
- Demographics: Increase interest in Germany/ France.
- Traffic: increase traffic in general, in particular optimize referral traffic through
social media marketing and external links.
• Social networks
- SMART objectives on track, increase stakeholder engagement.
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7 DISSEMINATION MATERIALS
The purpose of this section is to provide information on the dissemination and
communication activities performed in the POLYCARE project during the reporting
period of this document (M18-M24).
Based on the activities listed in the previous sections, a brief description of each of
them including evidence (dissemination materials) of their realization will be shown in
the following subsections (the activities will be divided by each type of activity).
7.1 Events, conferences and workshops
7.1.1 PhyCS 2017: 4th International Conference on
Physiological Systems
Fraunhofer has participated in the 4th International Conference on Physiological
Systems held in Madrid (Spain) from 28 to 29 July 2017.
Figure 15 – 4th International Conference on Physiological Systems (July 2017) [EV1]
7.1.2 XIII Congreso Estatal de Trabajo Social
POLYCARE was presented as a project of innovation and collaborative experience in
hospital hospitalization for chronic patients during the XII Congreso Estatal de
Trabajo Social.
This event was held from 19 to 21 of October 2018 in Mérida (Badajoz), Spain.
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Figure 16 – XIII Congreso Estatal de Trabajo Social (October 2017) (1) [EV2]
Figure 17 – XIII Congreso Estatal de Trabajo Social (October 2017) (2)
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This event has also disseminated in the Institutional website of Comarca de
Somontano (section 7.4.1 of this document).
7.1.3 II Hackathon Nacional de Salud
POLYCARE has been present in the II Hackathon Nacional de Salud event (
sponsored by Everis) held from 9 to 10 of June 2017 on Madrid (Spain).
The event was organized by the Association of Researches in eHealth (AIES) and
COM SALUD and the objective is that programmers and application designers to
respond to the needs of health professionals, patients and public in general by
developing health applications and games promoting health educations, adherence to
treatment, health management...
Figure 18 – II Hackaton Nacional de Salud (June 2017) (1) [EV3][EV3]
Figure 19 – II Hackaton Nacional de Salud (June 2017) (2)
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7.1.4 European e-Health Congress Donostia
POLYCARE has been presented by SALUD in the European e-Health Congress
Donostia that was held from 15 to 16 of June 2017 in San Sebastián (Spain).
Figure 20 – European e-Health Congress Donostia (June 2017) (1) [EV4]
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Figure 21 – European e-Health Congress Donostia (June 2017) (2) [EV5]
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7.1.5 1st Workshop on Data Mining for Aging, Rehabilitation
and Independent assisted living
I4D has participated in the 1st Workshop on Data Mining for Aging, Rehabilitation
and Independent assisted living that was held in New Orleans (USA) on November
18, 2017.
Figure 22 – 1st Workshop on Data Mining for Aging, Rehabilitation and Independent assisted
(November 2017) [EV6]
7.1.6 IoT Connected World & Semantic Interoperability
Workshop 2017
Fraunhofer has participated as organizer and speaker in the IoT Connected World &
Semantic Interoperability Workshop 2017 that was held in Linz (Austria) on October
22, 2017.
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Figure 23 – IoT Connected World & Semantic Interoperability Workshop (October 2017)
[EV7]
7.1.7 XI Jornadas de Profesionales de los Centros de
Servicios Sociales
Comarca de Somontano has presented the POLYCARE project at the XI Jornadas
Técnicas de Centros de Servicios Sociales del IASS held in Orihuela del Tremedal
(Teruel), Spain from 24 to 25 October 2017.
This event is an annual technical conference for discussion between professionals of
the Social Services Centres of Aragon.
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Figure 24 – XI Jornadas de Profesionales de los Centros de Servicios Sociales (October
2017) [EV8]
This event has also disseminated in the Institutional website of Comarca de Somontano
(section 7.4.1 of this document).
7.1.8 III Congreso de Trabajo Social Aragón
Comarca de Somontano has participated in the III Congreso de Trabajo Social
Aragón that was held in Zaragoza, Spain from 28 to 30 September 2017.
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Figure 25 – III Congreso de Trabajo Social Aragón [EV9]
7.2 Others
7.2.1 Comarca de Somontano Website
A description of the POLYCARE project and the POLYCARE Spanish pilot was
disseminated through the Institutional website of Comarca de Somontano in the
different events and conferences in which Comarca has participated:
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Figure 26 – Comarca de Somontano website: 3th Consortium Meeting (July 2017) [COL1]
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Figure 27 – Comarca de Somontano website: III Congreso de Trabajo Social Aragón
(September 2017) [COL2]
Figure 28 – Comarca de Somontano website: XIII Congreso Estatal y I Iberoamericano de
Trabajo Social (October 2017) [COL3]
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Figure 29 – Comarca de Somontano website: XI Jornadas Técnicas de Centros de Servicios
Sociales (October 2017) [COL4]
7.2.2 Net4Society Newsletter
In November 2017, an interview with Everis and Comarca de Somontano with a
detailed description of the POLYCARE project was published in the Net4Society
newsletter.
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Figure 30 – Net4Society [COL5]
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Figure 31 – Net4Society Newsletter [COL6]
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8 REFERENCES
[1] http://www.polycare-project.com/News
[2] http://www.polycare-project.com/Calendar
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