Data Analytics for Quantitative Decision-Making using SmartPLS - April 17-18, 2021
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GOA INSTITUTE OF MANAGEMENT
Data Analytics for Quantitative Decision-Making using
SmartPLS
April 17-18, 2021
ABOUT MDPs @ GIM
The MDPs at GIM provides an intense and transformative learning
experience designed to fit the requirements of seasoned mid-
career executives. The programmes will equip the participants
with various critical capabilities to succeed in an ever-changing
global business environment.
Our programmes are designed and delivered to meet the needs of
the executives who have the drive to lead innovations, be the
champions of change and have the passion for solving complex
business challenges. Our programmes are led and facilitated by
experienced faculties who share with the participants their
research- driven insights and their knowledge of current industry
best practices
WHY THIS PROGRAMME
Provides the participants with a non-mathematical hands-on
training on the basic concepts associated with Structural Equation
Modeling (SEM) and Multi-Level Modeling (MLM), and to illustrate
their applications (partial least squares-based analysis) using the
very popular and user-friendly SmartPLS software. It is designed
for participants who may have little to no knowledge of SEM. As
such, the participants will be “walked through” a diversity of SEM
applications that include confirmatory factor analytic and full latent
variable models tested on a wide variety of data.
PEDAGOGY
Throughout the workshop, each
application is accompanied by
numerous illustrative “how to”
examples related to particular
procedural aspects of the
software. At the end of the
program, the participants will
have a thorough knowledge on
SEM, its analysis and
interpretation as well as reporting
the results.
PROSPECTIVE
PARTICIPANTS
The program is open for students,
research scholars, faculty
members, professionals and those
who are interested in data analysis
using SmartPLS in the field of
management, social science,
economics, information science
and medicine.
LAST DATE FOR NOMINATION
In order to finalize contents and confirmation of speakers, participants need
to send their nominations latest by
April 11, 2021PROGRAMME COORDINATOR Dr. Anubhav A. Mishra Associate Professor of Marketing Goa Institute of Management Goa, India Email: anubhav.am@gim.ac.in Phone (O): +91-832-2366885 (M): +91- 8310234989 Dr. Mishra has 11 years of experience in the academics and 1 year in the industry. He teaches or has taught Marketing Research, Brand Management, Retailing Management, Customer Relationship Management, and Marketing Management at the Goa Institute of Management (AACSB Member), T. A. Pai Management Institute (TAPMI; AACSB and AMBA Accredited), Amrita School of Business (AACSB Accredited) and ICFAI Business School (AACSB Accredited). He has a number of international research publications including in the Journal of Brand Management, Journal of Consumer Behaviour, Journal of Strategic Marketing, Journal of Consumer Marketing, International Review of Retail, Distribution and Consumer Research, Journal of Global Marketing, and International Journal of Politics, Culture, and Society. He has also written a book and has presented papers at many international and national conferences. He has conducted 16 management and faculty development programs at various universities like Delhi University, Jamia Milia Islamia University, Indraprastha University, Lucknow University, ICFAI Business School etc. Till date, his research has been cited 257 times.
Programme Agenda
Day Session Time Topic
9.00 am – 9.30 am Registration
Theoretical Background of SEM, CFA vs. Factor
analysis and SEM vs. Multiple Regression, CB SEM
I 9.30 am – 11.00 am
vs. PLS SEM
11.00 am - 11.15 Tea Break
am
Defining a Construct, Types of Constructs,
Construct Validity, Reflective and Formative
Measurement Theory, Measurement Model and
11.15 am – 12.00 Structural Model
II
am
Day 1
Introduction to SmartPLS and understanding the
SmartPLS User Interface
III 12.00 am – 1.15 pm
1.15 pm – 2.00 pm Lunch Break
Measurement Model Testing – CFA with SmartPLS
IV 2.00 pm – 3.15 pm
3.15pm – 3.30pm Tea Break
Hands on Practice with Sample Datasets, Doubt
Clearance & One to One Interaction
V 3.30 pm – 4.00 pmProgramme Agenda
Day Session Time Topic
Structural Model Testing – SEM with with
I 9.30 am – 11.00 am SmartPLS, Redundancy Analysis
11.00 am – 11.15 Tea Break
am
MICOM and Multi-Group Analysis (Moderation
II 11.15 am – 12.45 pm Analysis) with SmartPLS
Lunch Break
12.45 am – 1.30 pm
III Multi-Level Modeling CFA & SEM with SmartPLS
1.30 pm – 2.45 pm
Day 2
Tea Break
2.45 pm – 3.00 pm
Mediation and Interaction effects with SmartPLS
IV 3.00 pm – 4.00pm
Write Up and Reporting SmartPLS Results & Doubt
Clarification and One-To-One Interaction
V 4.00 pm – 5.00 pmREGISTRATION FORM
MANAGEMENT DEVELOPMENT PROGRAM
Data Analytics for Quantitative Decision-Making using
SmartPLS
April 17-18, 2021
Goa Institute of Management, Goa
Please fill the form and email to anubhav.am@gim.ac.in
Name: ______________________________________________
(Kindly note, the above mentioned name will be printed on the certificate)
Male: Female: Date of Birth: ___________
Designation: ______________________________
Department: ______________________________
Company Name: ________________________________
Work Experience (years): ________
Communication Address: ________________________________
Phone / Mobile number: ________________________________
Email ID: _______________________________________________
To whom do you Directly Report to? __________________
How many employees report to you? __________________
Expectations from the Programme: ______________________
Signature: Date:FEE FEE
COURSECOURSE
AND
SPONSORSHIP
Rs. 5,900 per participant (inclusive of 18% GST).
The course fee covers course materials and certificate.
Rs. 6,000 per participant. The fee
The registration feescovers
are received through NEFT/IMPS.
tuition and courseware (in electronic form). The
registration fees are received
Following through
are the bank details:
NEFT/IMPS. Bank Account Number: 2361145OOOOO16
Beneficiary Name: Goa Institute of Management
Following are the
Bankbank details:
Name: HDFC Bank (Sanquelim Branch)
Bank AccountIFSCNumber
Code:2361145OOOOO16
HDFCOOO2361
Beneficiary Name Goa Type:
Account Institute of
Savings Account
Management Bank Name HDFC Bank
(Sanquelim Branch)
IFSC Code HDFCOOO2361
Account Type Savings AccountYou can also read
