DESIGN WEEK 2019 At SUPERSTUDIO - MILAN 7th-14th APRIL - Superstudio Group
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
DESIGN WEEK 2019
At SUPERSTUDIO
MILAN 7th-14th APRIL
1
SUPERSTUDIO GROUP
PRESENTS THE PROJECT FOR
MILANO DESIGN WEEK
SUPERDESIGN is the container of Italian and International excellences of global design
at SUPERSTUDIO PIÙ and at SUPERSTUDIO 13
www.superdesignshow.com - www.superstudiogroup.com
2
SUPERSTUDIO: IN ADDITION TO DESIGN, THERE’S MORE
Superstudio Group, created in Milan, with its first Superstudio 13, since 1983, and with the new headquarter Superstudio Più, born in 2000 is the
greatest cultural and private exhibition dedicated completely to interactions and promotion of design, art, fashion, technology, entertainment,
innovation and to all other fields of contemporaneity.
Superstudio Group has been created and directed by international professional creatives with a long background in the world of art, fashion,
journalism, art-direction, that guarantees top quality for production and hosting of events, general high level image and efficiency in integrated
communication.
Superstudio Group, with its two locations close to each other, Superstudio 13, photographic studios and spaces for events, and Superstudio Più,
multi-space exhibition center together with MyOwnGallery, have been the pioneers and protagonists of the growth of Tortona District: a result
accomplished through time to establish the area as the district for fashion, events, art, creativity and design, that finds its largest and highest
position during the Milano Design Week.
Among Superstudio Group’s new initiatives there are the new company Superstudio Events - for seperete management of events - and the new
division Superstudio Hospitality, with guest houses and short rents for its clients.
3
SOMMARIO SUPERSTUDIO: IN ADDITION TO DESIGN, THERE’S MORE
SUPERSTUDIO: PIONEER OF THE FIRST DESIGN DISTRICT IN MILAN
3
5
SUPERSTUDIO: THE LANDMARKS OF DESIGN 6
SUPERDESIGN: WHERE TRENDS ARE DISCOVERED 8
SUPERDESIGN: A CREATIVE AND STIMULATING SURROUNDING 10
SUPERDESIGN: A GAZE INTO THE FUTURE 12
SUPERDESIGN: EMOTION AND INNOVATION 13
SUPERDESIGN: QUALITY QUALITY QUALITY 14
DISCOVERING OF NEW TALENTS WITH WELL-KNOWN EXPERTS 15
SUPERDESIGN: THE “TEMPORARY MUSEUM” AREA 16
SUPERDESIGN: NEW PROJECT IN CENTRAL PLAZA! EVERY SPACE IS DIFFERENT TO VALUE IDENTITIES 18
SUPERDESIGN: THE TECH-DESIGN AREA... 20
… AND THE EXPERIENTIAL SPACES… 21
SUPERDESIGN: THE LIGHT DESIGN AREA 22
SUPERDESIGN: THE WORLD IS HERE AREA 24
SUPERDESIGN: PARADE AREA 26
SUPERDESIGN: PROJECTS IN COLLABORATION WITH THE ARTISTIC DIRECTION 28
SUPERLOFT: THE CONTEMPORARY HOUSE BY GIULIO CAPPELLINI 30
SUPERDESIGN: COLLECTIVE EXHIBITIONS FOR THEME PROJECTS 31
SUPERDESIGN: MATERIALS VILLAGE 33
SUPERDESIGN: SMART CITY 35
SMART CITY: THE CITY OF THE FUTURE 36
SUPERDESIGN: SPACES DEDICATED TO SPECIAL PROJECTS 37
SUPERDESIGN: TEMPORARY ARCHITECTURES 38
SUPERDESIGN: GREAT NAMES OF ARCHITECTURE AND DESIGN 42
BUT ALSO GREAT PROTAGONISTS OF OTHER CREATIVE FORMS 43
SUPERDESIGN: THE RIGHT SPACE FOR EVERY PROJECT 44
SUPERDESIGN: EXTENSION AT SUPERSTUDIO 13. AN ENTIRE LOCATION FOR INDEPENDENT PROJECTS 47
SUPERDESIGN ONGOING ALSO AT NIGHT 48
SHORT-RENT APARTMENTS FOR DESIGNERS AND EXHIBITORS 49
SUPERDESIGN: COORDINATED GRAPHIC 50
SUPERDESIGN: COMMUNICATION BEFORE DURING AND AFTER 51
SUPERDESIGN: MEDIAPARTNERS, MAGAZINE AND PRESSFORYOU 52
SUPERDESIGN: PARTNERS AND SPONSORS FOR SPECIAL PROJECTS 53
SUPERDESIGN: CUDDLES FOR OUR VISITORS AND RELAX MEETING SPACES 54
SUPERDESIGN: A NO PROBLEM AND ALL-INCLUSIVE EVENT 55
SUPERDESIGN: FLEXIBLE AND CHANGEABLE FLOORPLAN BASED ON PROJECTS 56
SUPERDESIGN: RATES FOR DIFFERENT FORMATS 57
OUTDOOR ENTRANCES DIVERSIFIED AND CUSTOMIZED 58
SUPERSTUDIO’S PLUSES FOR A TOP QUALITY EVENT 59
SERVICES FOR A “TURNKEY” EVENT 60
THE NEW LAYOUT OF SUPERSTUDIO PIÙ 61
THE SPACES AVAILABLE AT SUPERSTUDIO 13 62
SUPERDESIGN: THE NUMBERS OF SUCCESS 63
SUPERSTUDIO: AWARDS TO THE LOCATION TO PROJECT AND CONTENTS 64
SUPERSTUDIO TAKES YOU AROUND THE WORLD AND BRINGS THE WORLD TO YOU 65
TECHNICAL DATA 66
4
SUPERSTUDIO: PIONEER
OF THE FIRST DESIGN DISTRICT IN MILAN
Superstudio Group has been, since 2000, the creator and promoter of the Design spread over the district, starting from the initial exhibiting
path carried out between its two locations, up to the incredible development of Design Week in via Tortona and in the surroundings. A real city
phenomenon also reproduced in other districts of the city and studied as a case history all over the world. Superstudio’s projects for Design
Week add up with the initiatives hosted in over 60 locations, creating in this post-industrial district a large internationally recognized exhibiting
area that stands out for its largeness, variety, projects and opportunities. With the Support of the Municipality of Milan, the Design Week of
Tortona district participates in the Interzone Team Meetings and in the communication of FuoriSalone.
The design week at Superstudio, takes place over a period of 8 days of which one is dedicated to the professional VIPS and another
one is dedicated to the press, with many night events.
5
SUPERSTUDIO: THE LANDMARKS OF DESIGN
Superstudio Group was born in 1983 from an initiative by Flavio Lucchini and Gisella Borioli, creating the first image citadel, Superstudio 13,
in via Forcella 13, photographic studios and fashion services.
In 2000 the purchase of a portion of former General Electric factory, became the venue of Superstudio Più in via Tortona 27, not so far away.
In April the project Design Week Fuori Salone was born at Superstudio Più, in collaboration with Giulio Cappellini great contemporary design
exhibitions and products by young promises and future design stars, in a continuous search for innovation and quality.
In the following years, the Design Week project in Tortona district grows at Superstudio Più, at Superstudio 13 and in the neighbouring streets.
International brands and great architect’s projects are coming from all over the world.
In 2009 Superstudio launches the exclusive Temporary Museum for New Design format, a project by Gisella Borioli with the art direction by
Giulio Cappellini. It is a strong original concept for a new way of exhibiting “less fair and more museum”, with experiential emotional installations
that narrate the product through art and cultural proposals. Art-design exhibitions and artists with on-site artwork characterize the space in an
unequivocal manner. As the Financial Times writes, Superstudio Più becomes “an absolute must”.
2015, the year of Expo in Milan, is the right moment for a reflection and evolution that also values new scenarios of the “democratic” and
universal design, with all its implications. Design is “at large”: not just mass-produced interior decor proposals and architectural elements,
but the latest technology, cars and means of transport, objects for house, work, travels, entertainment, personal care, textile, ornaments,
contamination with tradition, kid’s world, cutting edge materials and everything that design proposes in step with the times.
Superstudio presents the new format Superdesign. To mark the change is the new name, new logo, new graphics, new coordinated image, new
art-direction with the collaboration of architect Carolina Nisivoccia.
In 2016 new architectures bring innovative signals to the district. Mudec, Museum of Culture designed by David Chipperfield opens in via Tortona
56, after the towers by Matteo Thun at number 35 the new Eurisko location at number 33 turns into an extraordinary architecture. The former
Ansaldo in front of Superstudio Più turns definitely into Base, Milan City Council multicultural hub. In via Bergognone the Silos by Giorgio Armani,
the first Museum of Fashion in the city, is created, in Via Forcella the Magna Pars Suite, a 5 stars design-hotel by Luciano Colombo, is enlarged.
In 2017 Superdesign will extend also throughout the year in Superstudio Più’s MyOwnGallery with the Fuori Fuorisalone project an exhibiting
format conceived to create continuity at Superstudio among Design Week’s editions, with design exhibitions once a month.
2018. Superstudio with Superdesign confirms itself as the most significant pole of Tortona district. Only the best is the name of the new project,
always curated by Gisella Borioli with the artistic direction of Giulio Cappellini.
2019. Tech&Green is the new theme of the year, the new trends antithetical but also complementart.
A new challange, always following the “only the best” concept.
6
Superstudio: the design starts with the Cappellini great exhibition, 2000
7
SUPERDESIGN: WHERE TRENDS ARE DISCOVERED
Superdesign entrance, 2016
8
Industrial design, art-design, artefacts, technology, automotive, Lightwall with Superdesign keywords. Entrance 2017
objects for work, décor, travels, entertainment, personal care, textile,
ornaments, contaminations with tradition, and everything that design
proposes in step with times. And again the Capitals of design,
emerging countries who became protagonists. New scenarios:
makers, 3D prints, e-commerce, limited editions, self-production,
web-promotion, eco-thinking, artefacts, re-use and re-design
that propose affordable objects, far from consolidated
production and distribution logics. Superdesign moves
in this fluid and always in progress program,
identifying trends and enhancing quality,
research, excellence.
9
Urban Landscape, by Flavio Lucchini with Jannelli&Volpi, 2010
SUPERDESIGN: A CREATIVE AND STIMULATING SURROUNDING
10An idea per year to characterize common areas and to align exhibitors to the recurring mood. Works with original elements of graphics, art, decor,
photography, video, sculpture, music and performance, make the visit at Superstudio Più stimulating right from the entrance, taking the visitor into
a world that talks about creativity and contemporaneity.
After years of planning by Gisella Borioli together with Giulio Cappellini’s art direction and important contribute for the Temporary Museum for
New Design format, Superdesign Show format was born that continues and takes over the success of the Temporary Museum and follows the
mission towards quality, innovation, research, freedom of choice and ideas, contaminations between art and design, industry and handcraft,
tradition and future, simplicity and magnificence.
Flavio Lucchini with Jannelli&Volpi, 2009 Flowers, Flavio Lucchini with Jannelli&Volpi, 2011 Black & Bright, Vicente Garcia Jiménez and Foscarini, 2012
Designers’ Dream, sculptures by several designers, 2014 Red & Blue, 2015 Sign and Design, 2016 Nendo, 2018
11SUPERDESIGN: A GAZE INTO THE FUTURE
Superdesign, the new high
quality format that looks at
the future. It heads towards
research about every day’s
extraordinary, freedom of choice,
contaminations between classic
and avant-garde, between
industry and handcraft, between
tradition and future, simplicity
and magnificence, being aware
that nowadays everything
has already been done, the
entire world takes part in the
evolution of the habitat that
surrounds us, that rules and
barriers have been crossed.
Tomorrow is more and more
designed by great international
brands together with single
artists capitalizing on network
and technology’s unlimited
possibilities. Superdesign
Nendo, 2018
looks “beyond”, to design
after Design. Theme projects,
museum-like installations,
national pavilions, start-ups,
self-design, new talents and all
trends of living and inhabiting
coexist through specific and
well represented projects. Only
one direction, a contemporary
common language, innovation
and forward thinking.
12SUPERDESIGN: EMOTION AND INNOVATION
Dassault Systèmes by Kengo Kuma, 2018
The concept behind the base of the Superdesign project favours all contemporary creativity
expressions that thrive on innovation, research, refined aesthetics, functionality, culture and elegance.
Based on guaranteed quality, implementation, selection of materials and originality of the proposal.
Proposals of furniture, lightning, accessories, ceramics, objects and other “tools” of everyday habitat,
designed by the most famous designers but also new less-known designers have to match this profile
in order to be admitted to Superstudio.
To underline their products, their history, their philosophy, their expectations each brand establishes a
dialogue with the visitor through accurate, emotional presentations and installations that both enchant
and captivate. This is the outline of the contemporary house in a crossing of languages, cultures,
trends always widely and harmoniously represented in the Design Week at Superstudio.
13SUPERDESIGN: QUALITY QUALITY QUALITY
Every year Superstudio strengthens its mission by selecting international excellences and valuing with new spaces, new graphics, new visibility.
Large sized halls, with possibility of outdoor customization and independent entrances are reserved to top brands of architecture, furniture,
technology, materials, automotive, contemporary food etc. that have design as distinctive feature.
Big companies, great architects and designers from all over the world as well as innovative projects and surprising installations find at Superstudio
the ideal location and suitable space to talk to visitors about Fuorisalone. Reserved, customized, custom-built negotiations, according to exhibitor’s
demands and objectives are available upon request.
Flos, 2010 Moooi, 2006 Alcantara and Cappellini, 2011 Canon, 2012
Aisin, 2016 Bisazza, 2007 Foscarini, 2011 Samsung, 2011
14DISCOVERING OF NEW TALENTS
WITH WELL-KNOWN EXPERTS
Since its debut, from 2000, Superstudio has always searched and valued new production entities and new talents: Romantic, technological,
interactive and interesting objects gathered in collective projects, real or virtual shops, or common areas.
I creativi selezionati avranno la possibilità di confrontarsi con un gruppo di Expert quali aziende, produttori, architetti, stampa, influencer
e professional che troveranno un panorama di possibili idee per il futuro.
R. Palomba, G. Borioli Donatella Bollani S. Boeri, G. Borioli, A. Del Grosso Discovering 2017 G. Borioli, S. Seletti
Giulia and Elena Sella A. Mendini, P. Levaggi Discovering 2017 P. Jannelli, G. Trussardi Oplàmp, A. Mattia and G. Gianatti
15SUPERDESIGN: THE “TEMPORARY MUSEUM” AREA
Great installations
presenting new productions
in a contest that, from time
to time, dialogues with
art, music, light, video,
virtual reality, emotion.
This is the main feature of
the Temporary Museum
area, where each space is
an emotional gallery. Art-
works by international art
protagonists increase the
value of great architects’
exhibitions, together with art
“site-specific” installations
in the common spaces
and unexpected art-design
pieces, commissioned to
avant-garde artists working
with sound, video and light.
LG, Senses of the Future installation, 2017
16LG, 2017
Hyundai, 2015 Lumiotec, 2012 LG Hausys, 2015
17
Cristalplant, 2012 Canon, 2012 AGC Asahi Glass, 2016SUPERDESIGN: NEW PROJECT IN CENTRAL PLAZA!
EVERY SPACE IS DIFFERENT TO VALUE IDENTITIES
Superstudio Più’s large Central Point internal area transforms itself into Central Plaza, a village of creativity where every exhibitor has a space
to personalize as they prefer, building a “house” from the facade and entrance that may have different shapes sizes and colours in which
logos and writings stand out, with indications by the artistic direction.
Closed spaces similar to art galleries, a showroom or a boutique from 70 sq.mt upwards.
A new scenario that offers a total renovated hospitality.
Central Point. New project Central Plaza, 2019
18Central Point, 2017 Regione Lazio, 2016
19
Central Point, 2018 Entrance of opposite Galleries, in the main hallway, 2016Samsung, augmented reality, 2013
SUPERDESIGN: THE TECH-DESIGN AREA...
20… AND THE EXPERIENTIAL SPACES…
Intelligent objects, the latest devices, robots, furniture and elements that incorporate
the most advanced technology, means of transport more and more self-managed,
augmented reality, virtual world, techno design, previews and unimaginable
applications: the future opens the doors of Superdesign, presenting the latest
generation products and techniques. Post-design inspired by research that
looks almost sci-fi, that instead has already drawn our tomorrow. Tech-design at
Superstudio, contaminated by avant-garde art and fantasy, find space and audience. Dassault Systèmes, 2017
Spaces where visitors interact, experiment, are actively involved and are always
Supersdesign’s attraction.
Caimi, 2018
21
Aisin, 2015 Macropix, 2018The lighting area has brought extraordinary
objects and memorable installations at
Superstudio. Brands such as Flos, Barovier&Toso,
Foscarini, Leucos, Melogranoblu, Tom Dixon
and many more brought beautiful collections
with performances ranging from videos, lights,
sensorial explorations. The new led technology
has invited producers such as Philips, Kaneka,
Lumiotec to create evocative luminous
panoramas, whilst small producers have exhibited
interactive and futuristic research products.
This year again lights will be protagonists,
with different types of presences: site-specific
presences of great visibility in the Light Parade
in the central corridor, individual spaces in the
Galleries, sharing the innovation in Selected
Objects section.
Barovier&Toso, 2016
SUPERDESIGN: THE LIGHT DESIGN AREA
22Linteloo, 2009 Barovier&Toso, 2010 David Trubridge, 2009 Beau&Bien, 2015 Tom Dixon, 2008
Tom Dixon, 2008 Melogranoblu, 2014 Foscarini, 2009
23
Philips Lighting, 2009 Kaneka, 2013 Kaneka, 2011SUPERDESIGN: THE WORLD IS HERE AREA
Red Star Macalline, China, 2015
24The international presences that occupy the Galleries’ large closed spaces, or the smaller
ones of collective theme exhibitions, are always numerous.
However, Superdesign, also values foreign identities with “national pavilions” well identified
by position, color, graphics, emphasizing relevant history and differences. Solo or collective
exhibitions recounting culture, philosophy and market of every geographic area, providing an
overview of design’s evolution all over the world.
Prestigious and consolidated international brands bring their recent productions with
individual or shared projects. Constant presence of European countries such as France,
Switzerland, UK, Germany, Holland, Poland, Spain, Hungary, Croatia... but also non- China: Red Star Macalline, 2016
European countries such as United States, Brazil, Mexico, Egypt. Particular importance is
given to the presence of asian countries such as Japan, China, Korea, Thailand, that bring
out their traditions and the latest creative research that made them protagonists of today’s
contemporary design.
Sweden: Swedish Design goes Milan, independent pavilion, 2013
25
Thailand: Thai Craftology, country exhibit, 2014 Poland: Polish Design, the best Universities, 2017Possibility to exhibit
in the central
corridor, with the
“runways”: in a
theme pathway, some
interesting selected
proposals such as
sculpture-objects,
table art, lighting,
scenography and
more. Great visibility
in impossible-to-
miss spaces. Objects
will be placed on
platforms and
runways of different
sizes and heights.
Coordinated graphics.
Regione Lazio for creativity, 2016
SUPERDESIGN: PARADE AREA
26Marble sculptures, digital technology. Raffaello Galiotto. Final hallway, 2016 Art-design for steel sculptures-furniture Tip Art. China. Lateral hallway, 2015
27
White Totem, Flavio Lucchini, 2018 Designers’ Dream, famous architects’ sculptures. SlideArt. Lateral hallway, 2016SUPERDESIGN: PROJECTS IN COLLABORATION
WITH THE ARTISTIC DIRECTION
Unexpected Room, installation, 2017
28Superloft by Giulio Cappellini, 2018 Chairs, the art of food, bathroom solutions, spa and wellness, classic house, art-design, pop-design, tableware, glasses and crystals, marble and mosaics, silverwares, lighting, outdoors, are some examples of projects built around an idea that represents a particular market segment. But also trend setting exhibitions: new architectures in the world, eco-friendly solutions, nomadic design, one-colour-only, wood and past-to-future contaminations are some additional themes around which to build “rooms” recounting a movement. A new success, SuperLoft, the project curated by Giulio Cappellini: the italian home, eclectic and contemporary, elegant and creative, envisioned in all its spaces, with the latest furniture proposals and accessories with the most advanced technology. Theme exhibitions, either solo or collective, will be “customized”, according to requests. 29
SUPERLOFT: THE CONTEMPORARY HOUSE BY GIULIO CAPPELLINI
Superloft imagined by Giulio Cappellini is an imaginary yet real home, cool and
eclectic, cultured and elegant, with the participation of the most interesting protagonists
of the Made in Italy design and the masters craftsmen who can create beautiful and
precious things.
A house that combines side-by-side iconic pieces by the most important furniture
brands, in a synergy between contemporaneity and vision. Every space in a hypothetical
home where a family could actually live in will be explored. From the living to the
wellness room, from the kitchen to the bedrooms, from verandas to service spaces.
A proper superloft, in which the idea is to create an International home: that could be
placed in Paris as well as in New York in Berlin or Shanghai.
30SUPERDESIGN: COLLECTIVE EXHIBITIONS FOR THEME PROJECTS
IDEA, exhibition, 2018
31Supertextile collective, 2015
32Little houses, gardens, a bistro, relax areas, green installations, paths are the wide framework of Materials Village, a project integrated in
Superdesign telling how materials can evolve and change the perception of environment and the look of houses and things. Plastic materials,
tiles, textiles, marbles, ceramics and much more are seen, touched, experienced in the dedicated presentation, with the attendance of well-known
architects, master chefs, experts and other events. Organisation by Material ConneXion Italia.
SUPERDESIGN: MATERIALS VILLAGE
Materials Village, 2017
3334
SUPERDESIGN: SMART CITY
Smart City, exhibition, 2018
35SMART CITY: THE CITY OF THE FUTURE
Supported by Milan city Council, the
exhibition-event by Materials ConneXion
“Smart City: Materials, Technologies &
People” suggests a reflection on the theme
of the intelligent city starting from its citizens
introducing materials and technologies
solutions that can be applied to the most Smart City, 2018
significant changes in the field of:
• Advanced Building and Infrastructures
• Connected City
• Smart Living - Smart People,
• Sustainable and Circular City
• Integrated Mobility
• Food Policies and Urban Agriculture
Special guest of 2018 Yona Friedman with
Stefano Boeri.
Smart City - Beppe Sala, Major of Milan, 2018
36
Yona Friedman and Stefano Boeri, 2018 Smart City installation, 2018 Smart City conference, 2018Superstudio Più’s large multi-
SUPERDESIGN:
purpose space, both in indoor and
outdoor areas, in the garden, on
terraces and on roof is suitable
SPACES DEDICATED TO for hosting special and unique
projects, arranged in an original
SPECIAL PROJECTS way within Superdesign’s complex
reality. Creatives and technicians are
available to enable the creation of
otherwise impossible installations.
The Caterpillar on the roof by Peraria, 2005
From temporary architectures, flying
cars, to roof vegetable garden,
virtual tunnels, to water installations,
to mechanical movements, to high
structures (up to 11m indoor), to
outdoor exhibitions, to huge video-
walls, to performances, to art or
photographic exhibitions, to theme
parties, to any kind of transformation
of the industrial areas, anything
is possible. Great architects and
designers have done impressive things
at Superstudio, from Jean Nouvel, to
Campana brothers, Paola Navone, IMIB. Massimilano and Doriana Fuksas, 2013
Marcel Wanders, Luca Nichetto,
Karim Rashid, Nendo, Nika Zupank,
Alessandro Mendini, Aldo Cibic,
Stefano Boeri, Matteo Thun, Marc
Sadler, Fabio Novembre, Maarten
Baas, Carlo Colombo, Philippe
Starck,Tom Dixon, Jasper Morrison,
Patricia Urquiola, Michael Koenig,
Claudio Silvestrin, Christophe Pillet,
Massimiliano and Doriana Fuksas,
Yona Friedman, Kengo Kuma...
Imagination is the only limit.
37
New Mini Family, flying cars, 2011 3M. Urban Tree Lounge, Stefano Boeri, 2016SUPERDESIGN: TEMPORARY ARCHITECTURES
Wielkoposka region (Poland), 2013
38Nika Zupanc, Wind Pavilion, 2010
Lattonedil, 2016
Real concrete constructions, extemporaneous wood and recycled materials
architectures, urban installations, nomadic abodes, containers turned into exhibiting
pavilions and other solutions for an innovative and contemporary way of living have
their space in Superstudio’s garden and wide outdoor areas, thus extending areas of
interest, information, awareness, experience. Superstudio’s internal coordination allows
to analyze the best place and the time needed for outdoor exhibits setups.
39
HHD and Cibic&Partners, 2009 Magnetti, Building Art, 2011The Third Paradise, permanent installation on the Roof, Michelangelo Pistoletto
Art, intended as an action making an object unique and original,
as an emotional installation of an industrial unit, as a sculpture by an
architect, a piece of furniture by an artist, as visual experiment, as
interpretation of lights and sounds, as performance, as painting,
photography or art objects exhibition, as common pieces entrusted
to a Master’s imagination: all this makes the event at Superstudio a
totally unique one.
Unforgettable are the contributions by Michelangelo
Pistoletto, Flavio Lucchini, Apparati Effimeri,
Carlo Bernardini, ProvocActionArt, Romano
Baratta, Roberto Fazio [archiattack], Alessandro Guerriero.
SUPERDESIGN: ART IS EVERYWHERE
40Apparati Effimeri video art and
Lari, exhibition, 2018 Flavio Lucchini Totem sculptures, 2013 Karim Rashid for SlideArt, 2017 Designers’ Dream, Javier Mariscal, 2014
Roberto Fazio installation, 2014 [archiattack]studio for hiWHIM, 2014 Apparati Effimeri video art, 2013
41Tokujin Yoshioka Stefano Boeri Paola Navone Yona Friedman Kengo Kuma Mario Cucinella Marcel Wanders
Job Smeets for Studio Job, Tony Chambers, Fabio Novembre, Indra
Jean Nouvel Oki Sato, Nendo Nooy, Mauro Porcini, Davide Oldani, Mathieu Lehanneur, Luca Nichetto Alessandro Mendini Karim Rashid
SUPERDESIGN: GREAT NAMES OF ARCHITECTURE AND DESIGN
Superdesign’s format overtakes the barriers of rules and status quo, celebrates top protagonists and at the same time opens up to new vital
forces that are changing the world scenario. A viral creativity spreading through the web and other new media reveals unknown talents, visionary
experimenters, unpredictable communicators, direct broker less marketing ventures, à-la-carte or bespoke productions.
The great designer, supported by great brands, by fame and experience, vies, through the web, with the latest talented designer coming from
universities of former developing, now technically advanced countries. The world producing or researching design is growing larger, dramatically
inclusive. What is needed, to enter Superstudio, is the cultural “value” of the proposal, not the turnover or sale price. Archi-stars who are the talk
of the whole world, but also anti-stars or start ups are the new protagonists, all looked upon with the same attention.
42BUT ALSO GREAT PROTAGONISTS OF OTHER CREATIVE FORMS
The Chef Davide Oldani, Mix it Up, PepsiCo, 2017
43SUPERDESIGN: THE RIGHT SPACE FOR EVERY PROJECT
Thematic and precise areas to better orientate among 17.000 sq.mt Superdesign exhibiting space. Solutions for different spaces such as
characteristics and surface area for every project.
MATERIALS VILLAGE ART POINT
In the garden and in The “pulsating”
the outdoor spaces heart of Superdesign
transformed into green with its typical
areas, a village of little and extraordinary
houses-container where interactive, artisic,
the most innovative technological
materials are hosted. installations, worthy in a
By Material museum. Great brands
ConneXion Italia. and great installations.
Materials Village, 2016 Time is Time, Citizen installation 2016
BOX EMOTIONAL LIGHTS
Closed spaces similar to Superdesign
art galleries or showrooms reserves special
where each brand creates its areas for luminous
own atmosphere enhancing installations
culture and experiential of the of great impact.
products. Spaces of 70 sq.mt In closed spaces
upwards. In the Central Plaza, or common areas.
with outside coordinated Space proposals
graphic by Superstudio. on project.
Central Point, 2015 Emotional lights, 2012
ARCADE: HAPPY MOBILITY
As a framework to the The great on going
Central Plaza, Arcade is revolution-evolution of
located, an arcade of modular individual transportation
small/medium sized exhibiting is always well represented
spaces. great passage space, at Superdesign, in all
where selected projects its expressions. Internal
and products are placed in and outdoor spaces,
the prestigious context partnerships and
of the central body. Modular spaces, 2015 sponsorships on project.
Stahl, 2018 44PARADE CULTURAL SPACES
In a highly visible AND LOUNGE
point, in corridors Spaces for indoor and
and in common outdoor meetings,
areas there are the conferences,
“parades”: artistic or conventions, cultural
innovative products projects. Superstudio
arranged to develop organizes or assigns
in length in open spaces for different
spaces. On selection. activities, on project.
Parade, 2015 Cultural spaces and conferences, 2016
MYOWNGALLRY THEMATIC COLLECTIVE
An indipendente art gallery, EXHIBITIONS
with direct access on via For presentations of national
Tortona, about 300 sq.mt or regional entities, subject-
on two floors, welcomes based exhibitions with
diversified projects and interpretation of different
values art, design and brands in a unique theme,
communication projects, multiple installations,
launches of new products Superstudio arranges modular
even in extra field. spaces for required volumes.
Imagination, exhibition, 2015 The Nile Selection, 2018
INDEPENDENT PAVILLIONS ROOF AND OUTDOOR
Dedicated to top AREAS
international brands, The large garden on the
emotional installations, other roof, with Michelangelo
countries’ exhibitions and Pistoletto’s impressive
other entities, Art Point, installation: outdoor areas
Day Light, Lounge, and among the paths and
other spaces from 500 to squares of the location are
1.000 sq.mt. Independent available for installations,
entrances, customisable presentations and events.
Independent pavilions, 2016 Roof, 2016
facades, independent On project.
management, great visibility.
45Mix It Up, PepsiCo event, 2016
46SUPERDESIGN: EXTENSION AT SUPERSTUDIO 13
AN ENTIRE LOCATION FOR INDEPENDENT PROJECTS
Superstudio 13, the famous photographic studios in via Forcella 13, that have been hosting for 30 years top photographers, international
fashion celebrities, international stars, top advertising campaigns, during the Design Week makes its spaces available for independent
projects creating an “extension” to the collective event that takes place at Superstudio Più in via Tortona 27.
The big 800 sq.mt hall, the numerous photographic studios covering a total of 1.500 sq.mt space, are the ideal environment for a stage setting
of projects and exhibitions.
Glamour contest, two independent entrances on the street, large parking lot, Superstudio Cafè restaurant “designed” by Michele De Lucchi.
FreeDom, 2013 Alessandro Mendini exhibition, 2013 Leucos, 2012
47Basement, Cappellini private party, 2012
SUPERDESIGN ONGOING ALSO AT NIGHT
The activity does not stop at sundown, but goes on all night until the reopening the following day. 24/7 watchmen, call operator for
emergencies, security in the areas, cleaning and maintenance services do not stop even when premises are closed to the public.
In addition, it is possible to organize private events, business parties, presentations, dinners on reservations, meetings in specific areas
upon request.
Our team will do their utmost to secure successful extra-time events.
48SHORT-RENT APARTMENTS FOR DESIGNERS AND EXHIBITORS
A new opportunity for our clients during events or stay for business, tourism and culture. In line with trends and requests of the market,
Superstudio Group launches Superstudio Hospitality, a new initiative that complies with short or medium term hospitality needs in Milan
during the numerous events hosted at Superstudio, in Tortona district or around the city. 7 comfortable apartments, with one or two bedrooms,
in central areas and in buildings designed by great Milanese architects, all overlooking the typical Milanese inner courtyards, renovated and
decorated with design furniture and art works.
Flat 3 - via Valparaiso 3 Flat 4 - via Beatrice d’Este 4 Flat 6 - via Cherubini 6
Flat 12 - viale Elvezia 12 Flat 13 - via Stendhal 13 Flat 14 - via Beatrice d’Este 14
49SUPERDESIGN: COORDINATED GRAPHIC
Exhibitors’ graphics, common areas signs, catalogues and magazines, invitations and cards, shopping bags and t-shirts, single or
collective communication, packaging and banners, publications and flyers, the whole Design event is coordinated under a graphic line
which changes its coordinates every year.
An harmonious, clean, professional and not fair-like image, that highlights each element, emphasizes the exhibition themes, interprets
the exhibitors requirements, embraces commercial and cultural moments following an ever elegant and surprising fil rouge.
2017 28 - PEPSICO
Mix it Up 2017
Esplorazione di come il mangiare e il bere
siano vissuti in una società iperconnessa. /
Exploration of how food and drink are
experienced in our hyperconnected society.
29 - SMART CITY 9 | SELECTED ObJECTS By Mathieu Lehanneur, Luca nichetto, Fabio
nEW MatEriaLS For a SMart CitY DESiGn prêt-à-vivrE novembre, Chef Davide oldani, Studio Job,
Mostra-evento con le soluzioni per la città Beyond, budbrand, Keydi by Cappa patricia Urquiola, Joshua Davis and more.
del futuro. 4 aree tematiche: Eco-innovation, arredamenti, Castellani.it, Daard, www.pepsico.com
advanced Building, Smart Living e iCt D.aarte, Dampaì, Delirious Eyewear, www.design.pepsico.com
Materiale. incontri, conferenze e video. / Haberdashery, Henzel Studio, Liaa
Special event with solutions for cities of the Latvian Design, MarCa, Masserano
21 - DASSAuLT SYSTÈMES future. 4 thematic areas: Eco-Innovation, Cashmere, ponti Design Studio,
Advanced Building, Smart Living and ICT Spartherm Distribution italia,
3DExpEriEnCE equipment. Meetings, lectures and videos. StoneLab Design, nuans by trinity 2-3-4-5 | MATERIAL CONNEXION ITALIA
3DExperience Lab trasforma le By Material Connexion italia under the inc., Zalaba Design.
SUPERSTUDIO MAGAZINE vostre idee in realtà / 3DExperience MatEriaLS viLLaGE
patronage of the Municipality of Milan. L’hub di Material Connexion italia dedicato a materiali,
Lab transforms your ideas into reality. www.materialconnexion.it
www.3ds.com nuove tecnologie e sostenibilità. Da non perdere iBM
@AT - April 2017 - n. 10 - www.superstudiogroup.com - @AT magazine is a magazine published by Superstudio Group. Curated by Gisella Borioli. Written by Luisa Espanet. Graphics by Studio B16.
con Watson, la tecnologia cognitiva che interagisce
22 - YOKOHAMA MAKERS con l’uomo. proposte di mobilità con askoll (2).
SuperStudio più 2000-2017 VILLAGE progetto speciale l’installazione di Studio patricia
Urquiola per 3M (3). / The hub of Material ConneXion
tHe ArtiSAN FLoWEr / MEtaL Italy dedicated to materials, new technologies and
Superstudio Più along with Design in Tortona district comes of age, turning ANd tHe roBot project by id inc sustainability. Special project, the installation of Studio
vasi stilizzati e fiori esuberanti / 29 - sMART cITy
eighteen. It seems like yesterday when, in a street full of factories on the way to This is a strange dichotomy: on Stylized vases and exuberant
Patricia Urquiola for 3M. Not to be missed IBM with
being dismissed, the former General Electric turned into the throbbing heart Watson, cognitive technology that interacts with men.
the one hand the powerful re- flowers. www.materialconnexion.it
of the district, opening up to every experiences of creativity and innovation, turn and interest in handicraft, www.y-m-v.jp
starting from design, art, fashion, paving the way to something that will soon 30 - dAdA cAfÉ
manual skills, traditional man- 23 - SuNbRELLA 28 - MIx IT up
be emulated all over the city. An original place and project, a continuously in- ufacture techniques for unique ConnExionS
progress hub where all expressions of contemporaneity find a space, from top objects with a specific iden- project by Charles pétillon
names to young authors. After the first few years of Design Connection, with tity, and on the other, the con- interpretazione multimediale
the important presence of Giulio Cappellini as stant development of extreme
per gli ultimi tessuti Sunbrella. /
exhibitor and inspirer and Luca Fois as promoter, A multimedia interpretation of 27 5 4 - MATERIALs VILLAGE
technologies take us towards a Sunbrella’s textiles. Artwork JusT JuIcE
here comes the increasing commercial success. 26
Smart Life where robots, cyber- installation, photographs, video.
9 - sELEcTEd obJEcTs
Too commercial. Consequently, in 2009, to high- systems, artificial intelligence, www.sunbrella.com
light its precise identity, the ambitious Temporary 25 24 8
unlimited connections, digital 24 - GORE-TEX
Museum for New Design is created. A turning humanism, increased reality, LaYErSCapES
point, another project by Gisella Borioli and Cap- 3D, ultra materials delete or re- protezione libertà e luoghi del InfopoInT
23 22 GALLERIEs
pellini as art director, that launches the season of duce the human’s work, taking mondo: installazione interattiva. /
great emotional intangible installations talking about, rather than product it- us towards an unknown future. Protection freedom and places of 16 15 14
the world: interactive installation. 6 - s.f_ sEnsEs
via tortona 27
self, the product philosophy and culture. Wow! People are fascinated. The Milano Design Week is the mo- 21 11 of ThE fuTuRE
www.gore-tex.it 3
new format teaches a new way to exhibit, with the support of prestigious ment when living, building and pREss
companies and powerful multinational corporations. Barovier&Toso, Bisazza, furnishing trends are 25 - RADICI CONTRACT 10 - poLIsh
Foscarini, Flos, Moooi, Alcantara and also Canon, Samsung, Citizen, Hyun- compared and Super- CHroMoproJECt dEsIGn
20 - dIscoVERInG
day, Jaguar... And famous architects: Jean Nouvel , Massimiliano Fuksas, Et- studio, since 2000, is Con la stampa Chromoproject la pEopLE&sToRIEs 19 18 17 13 12 7 - dRInK&food 2
tore Sottsass, Alessandro Mendini, Marcel Wanders, Stefano Boeri, Nendo moquette entra in una nuova era. / Roof GARdEn 1
one of the key places With the Chromoproject printing 0
and many many more. But the world is running, the crisis resizes budgets and for confrontation be- the carpet enters in a new era.
ambitions, democratic design gets decisively ahead. It is the time of makers, tween the past and www.radicicontract.it
start-ups, self-productions, limited editions, 3D printing, e-commerce, re-use, the future. Tomorrow 17 - LETIZIA MARINO 14 - uNEXPECTED ROOM: 12 - DIGITAL HAbITS/ 10 - POLISH DESIGN 6 - LG
web designers, emerging countries, latest generations getting side by side to is already here, but 26 - STYLEGREEN UnForGEttaBLE DORODESIGN / TIVOLI AuDIO toMorroW iS toDaY SF- SEnSES oF tHE FUtUrE
top names and the most significant companies. 2015: Superstudio’s format also with that ability to WELCoME to tHE JUnGLE SUrFaCES f.LLI LEVAGGI / NOVACOLOR DiGitaL HUManiSM art Director Dorota Koziara. project by tokujin Yoshioka
incorporates the Temporary Museum in Superdesign Show with the new ar- make, very close to exclusivity
piante, muschio, murate di verde resina e acrilici per tavoli CLaSSiC vS ContEMporarY Sistemi multisensoriali che organization academic oltre i 5 sensi. installazione museale.
naturale che restano inalterati per dipinti come quadri. / interventi di colore che cambiano la connettono gesti spazio Design Centre in Łódź. La futuristica tecnologia di LG e la tempesta di
tistic direction by Carolina Nisivoccia, opening up to all new, still unknown of art, that seems to be the new anni. / plants, moss, natural green Resins and acrylic colors percezione di pareti e sedie. / percezione e movimento. progetti di futuro da otto luce di tokujin Yoshioka. / Over the 5 senses.
energies, to research of Universities, to young authors recruited through the luxury of contemporaneity. Su- walls with long-lasting durability. for tables like artworks. Color interventions that change E le nuove radio tivoli audio / Università e accademie Museum installation. The futuristic LG’s technology
web, to the latest technologies, to robotics and innovative handicraft, over- perdesign Show 2017, from the www.stylegreen.de www.letiziamarino.com the perception of walls and chairs. Multi-sensory systems that polacche. / Projects of future and the light storm by Tokujin Yoshioka.
coming limits and the targets of design as generally intended. In the name www.novacolor.it connect gestures space from eight Polish Universities www.lg.com
artist’s gesture to the robot per- 18 - ALESSANDRO CIffO www.levaggisedie.it perception and movement. And and Academies.
of COLOR, today, Superdesign Show invites you, as always, to preview new formance, describes this. G.B. www.siamodoro.com the new radios Tivoli Audio. www.acdesign.com.pl
MaGiC SiLiCon
trends, new entries and opportunities. Gisella Borioli Silicone multiforme. anche www.digitalhabits.it
20 - DISCOVERING: PEOPLE&STORIES 15 - KEIO uNIVERSITY www.tivoliaudio.it 1-11 - fLAVIO LuCCHINI 7 - ROOf-GARDEN: SYMPOSIuM LAb /
come vetro di Murano 5.0. / VALDO
Chi sono e cosa fanno 40 nuovi autori Multiform silicon. Even as DESiGn BEYonD aWarEnESS toYS
del design internazionale. Con la partecipazione Murano glass 5.0. i sistemi Cyber-physical che 13 - AGC ASAHI GLASS Sculture in metallo e colori DrinK&FooD
Letizia
TIME TO COLOR! Marino di alessandro Guerriero. / Who are and what
they do 40 new authors of International design.
www.alessandrociffo.com intuiscono i desideri. / Cyber-physical
systems that sense desires.
toUCH acrilici. Sovrapposizioni
di solidi irregolari come
Barbecue and grill-restaurant by Symposium
Lab. Cooking team osteria Francescana.
With the participation of Alessandro Guerriero. By Jin Kuramoto and in collaboration with ofyr and pedini Cucine
Slide 19 - DANIELA GERINI www.sdm.keio.ac.jp raw-Edges. costruzioni di bambini. / Metal
eCommerce partner ebay. sculptures and acrylic colors. and his Cook Eat.
FaSHion toUCH vedi tocca prendi usa. Superstudio Floral Lounge by valdo and
tra abito e habitat 16 - SLIDE Dal Giappone arriva il vetro Overlapping irregular solids as
children’s constructions. Fabrizio Sclavi drawings.
imprevedibili geometrie / LiGHt&pop del futuro. / See touch take www.symposiumlab.it - www.valdo.com
Between habit and habitat project by Giò Colonna romano use. From Japan comes the www.flaviolucchiart.com
THE RESTAuRANTS unpredictable geometry. e roberto paoli. Forme-cartoon e Glass of the future.
0 - RAY TARANTINO 8 - PAOLO bELLETTI E ARIEL DE bONI
30 - DaDa CaFè: bar and italian restaurant www.danielagerini.it cromie trendy per l’allegra casa di www.agc-milan.com
27 - JUSt JUiCE: centrifughe / fresh juices plastica. / Cartoon-shapes and trendy trittiCo Sotto//ForMa
AGC Alessandro Keydi Daniela Gerini Thinker pictures printed on concrete photos and drawings describe urban spaces
SUpErStUDio CaFÉ, via Forcella 13: colors for the funny plastic house.
Asahi Glass Ciffo by Giannoni& Santoni and architectures.
@AT 1 bar and trendy restaurant. www.slidedesign.it
reservation: +39 02 422501.
50SUPERDESIGN: COMMUNICATION
BEFORE DURING AND AFTER
Superdesign Show’s communication is made by the Communication Office of Superstudio
Group, who is in charge of the promotion of the event, especially professionals on the
field, and for the intense Press Office activities through on-going relationships with national
and international media, the numerous partnerships and collaborations with Italian and
International institutions, the design week around the world, televisions and new media.
The communication office collects the material of all exhibitors in order to develop it into
effective integrated communication tools.
Superstudio’s Press office is operative all the year on Superdesign Show project, with its
sections and special initiatives, and covers completely the communication to the Italian and
foreign media (printed matters, TV, radio and internet) with effective experienced tools:
• Over 40 magazines media partner
• Continuous Press Kit updating, in collaboration with the exhibitors and continuous
forwarding to the press
• Dedicated website www.superdesignshow.com
• Facebook, Instagram, YouTube
• Dedicated @AT Superstudio Magazine, both paper and online, with official map
• Editorial and advertising pages, guides, various maps
• Newsletter and email marketing
• Digital invitation sent to Superstudio database (over 200.000 international contacts)
A Press Office dedicated to the press will be open at the entrance of Superstudio Più
during all the event. With particular attention to the Press Preview, the press office registers
and assists the journalists, promoting interviews and in-depth discussions, handing over
communication material. The exhibitors may leave in the Press Office the specific material
regarding their company (press releases, folders, flyers, brochures, etc.).
51SUPERDESIGN: MEDIAPARTNERS, MAGAZINE AND PRESSFORYOU
Besides the usual press office activities, specific media partnerships are drawn up with important Italian and foreign trade and non
magazines.
Free media partner magazines, the official @AT Superstudio Magazine and various free maps are handed out to visitors in the dedicated
space, Pressforyou.
MEDIA PARTNER 2018:
90+10, Abitare, Add Awards, Architonic, Artribune, CasaFacile, Club Milano, CovetED, Design Street, Design42Day, DesignWanted,
Domus, Exibart, Fashion, Fuorisalone.it, Icon Design, Interni, Interni Panorama Magazine, Io Arch, IQD, Living Corriere della Sera, Luxos,
Matrix4Design, MFF, MFL, Modem, My Art Guides, Objekt International, Pambianco Design, Platform, Rolling Stone, Saint Petersburg
Design Week, Spotify, Urban, Woth Wonderful Things Magazine, WU.
52SUPERDESIGN: PARTNERS AND SPONSORS FOR SPECIAL PROJECTS
We like to think that any “sponsorship”, being either a proactive or technical one, is effectively a different type of collaboration that enriches
Superdesign contents, as well as other artistic, cultural, commercial, BtoB or consumer-oriented events that are held at Superstudio during the year
and in different Italian or foreign locations.
Exhibitions, events, services such as computers in the press office or courtesy cars, shopping bags and USB memory sticks, meeting rooms and
beverages, freebies and installations, technology and labs available for visitors, restaurants by invitation and video walls, wall papers and outdoor
and indoor greenery, performances and conferences, furniture of the common areas and hostess clothing are some of the “customized” projects
devised along with our partners and sponsors.
partner MyOwnGallery, 2009
Veuve Cliquot Ponsardin,
Mabele, 2016
Asus, partner Press Office and technology device, 2016 Brother, free printing partner and creative laboratory, 2014
SlideArt, outside installation, 2014
53
Valdo, 2016 eBay, 2017 Infinity, partner courtesy car, 2010SUPERDESIGN: CUDDLES FOR OUR VISITORS
AND RELAX MEETING SPACES
Superstudio is not just a little, elegant, surprising “fair”. Superstudio is an extraordinary place, unique in Milan, that takes care of its visitors,
where you can spend a pleasant day, relaxing in the lounges, sitting in the scattered seats, having refreshments in a real star-rated chef’s
restaurant, energizing at organic juice-bar, gathering in the meeting points, enjoying a break energizing at the desk that distributes bio juices in the
garden or Roof garden by Michelangelo Pistoletto in the Art Points Roof.
Superstudio’s reception team is at visitors’ disposal to make their visit an even nicer and personalised experience.
Masterchef at Superstudio,
Superstudio Café, by Michele de Lucchi Poltrona Frau Vip Lounge, 2014 by San Pellegrino, 2014 Dada Café, the bar
Superdesign Lounge by Valdo, 2016 Barbecue restaurant, Roof, 2017 Just Juice Bar, 2013
54SUPERDESIGN: A NO PROBLEM AND ALL-INCLUSIVE EVENT
Superstudio Più is perfectly structured from a logistic, security and all facilities point of view to host high level events securing the utmost
comfort and full technical and professional support to creativity, offering to customers a complete customized approach.
Among exclusive facilities that can be requested to Superstudio Più, a storage is available, on the premises,to store packages and materials, the
construction/ delimitation of spaces where needed*, electric connection in the stand, coordinated graphic and image, cleaning services*, 24/7
watchman service, possibility to work overtime on request 24/7 and assistance by our internal technical staff during the whole time of the event,
to solve any kind of problem.
Furthermore, wide external space that allows the entrance of articulated lorries transit up to 40’ (up to three at the same time), in-house forklift
renting service with driver and differentiated entrances allowing to optimise loading and unloading process substantially reducing dead times and
allowing the simultaneous set up of more than one space.
More facilities are available inside Superstudio that only such location can offer: bar-restaurant and other refreshments areas, hall for private
parties, catering service, press and communication office, creativity consultancy, lounge and meeting points, press-point for the collection or
consultation of the main international magazines, reception, information desk, hostess during the event, visitors and press screen and registration,
temporary-shop, cloakroom, garden, roof terrace.
* It is required to use our suppliers
Allestimenti, montaggi, grafica, luci, magazzini, tutto a disposizione internamente
55SUPERDESIGN: FLEXIBLE AND CHANGEABLE FLOORPLAN
BASED ON PROJECTS
56SUPERDESIGN: RATES FOR DIFFERENT FORMATS
Superstudio’s characteristic
structure presents different
customizable spaces and
solutions. Prices vary
according to position, size
and other features of each
space. The large spaces Art
Point, Daylight and Lounge,
from 400 sq.mt to 1000 Daylight Central Point Lounge
sq.mt have prices per unit
upon request; for the “Box”
of the Central Plaza built in
the Central Point, delimited
spaces, the basic price
starting from 100 sq.mt
is approximately 230€/
sq.mt including assembling
and disassembling days. Basement Gallery Art Point
Spaces below 100 sq.mt
outdoor spaces or shares
of collective exhibitions
and the Basement have
variable fees according to
the project and services
eventually included.
Mandatory communication
differentiated fees are to be
added to space + service Loft MyOwnGallery Art Garden
costs, as an integral part
of Superdesign project
and securing visibility
and international media
coverage for both the event
and its exhibitors.
57
4rooms First Floor RoofDIVERSIFIED AND CUSTOMIZED
OUTDOOR ENTRANCES
All spaces that face directly outdoor benefit from customized facades for top
visibility and the best welcoming. It is possible to use the adiacent outdoor spaces
for installation of platforms, gazebos, waiting areas and more in agreement with the
artistic direction to complete the space.
Aisin, 2016
Canon, 2010
58
PepsiCo, 2017 Barovier&Toso, 2011SUPERSTUDIO’S PLUSES
FOR A TOP QUALITY EVENT
• prestigious location • room with smoke exhaust
• central position, close to • water supply for fire extinguishing
highways • compartmentations and fire break
• large customizable gate doors
• warehouse with lifting stage • transformer room of indoor
• canopy with external storage transformation
• inside areas for loading and • unlimited electricity
unloading • free standing power generator
• internal bar and restaurant • security staff
• location for private parties • fire escape service and firemen
• production office • internal catering
• changing rooms • Wi-Fi
• temporary office • sound-video system
• meeting rooms • communication and press office
• art gallery and internal social media
• photographic studios • periodical magazine
• terrace/garden on roof • newsletter and invitations to
events
• internal and close-by private
parking lot • online and on-site registration
• privare areas, completely • cloakroom and hostesses
delimitated, with three supervised • furniture available in stock
entrances • outdoor partitions with plants
• 24/7 concierge service • large areas for loading/unloading
• sound diffusion system and material storage
• smoke detection system … and much more
59SERVICES FOR A “TURNKEY” EVENT
GRAPHICS AND CUSTOMIZATION PERSONNEL
• Via Tortona Bridge customization • Cleaning day or night time
• Hostesses and Stewarts
WASTE DISPOSAL
• Interpreting translation booth
• General or special waste
• Guided tour
PRIVATE PARKING • Not armed Security (day or night time)
• Via Forcella 13 or Via Tortona 35 • Porter
• Specialized worker (day or night time)
MACHINERIES • Specialised worker (day or night time)
• Lift truck 3t with operator • Photographer
• Lift platform 10mt • Video Maker
• Pantograph • Ambulance
• Electric pallet truck • Doctor
• Electric generator • Electrical assistance
• Machineries for special activities • Internet assistance
• DJ
SET UPS
• Audio/video set up MONITORING
• Lights set up • Registration/ access control systems
• Furnitures rental
• Dividing curtain, installation included SECURITY
• Carpet • Prevention and Protection Service Manager,
• Cloakroom with hangers, stenders and tickets dedicated to the event
• Fire-fighting team
CONNECTIVITY
• Free Wi-Fi Superstudio SET OF FORMS
• Creation of customized Wi-Fi network • SIAE authorization
• Ethernet wires set-up from switch to the
CONFIGURATION
designated internet station
• Hydraulic
• Connectivity upgrade
• Electrical
• Ethernet ports configuration
• Backup optical fiber CATERING
• Extra Access Points • Cocktails, Buffet, refreshments, coffee Station
60THE NEW LAYOUT OF SUPERSTUDIO PIÙ
As every year, the layout is renewed with an intriguing and surprising space partition encouraging visitors to explore all the exhibitions,
following a suggested itinerary that allows a throughout visit, not missing any presence.
All spaces are modular, sharable, extendable or reducible, adjustable following the layout’s guidelines and in agreement with Superstudio.
Art Box 15 m Gallery 1050 m
275
385
275
385
1 2
275
385
3 4 5 6 7
85
MyOwnGallery 270 m Loft 370 m
210
2440
Art Garden 1200 m Daylight 900 m
500
435
380 m
1545
H max 495 435
435
H underbeam 445
Art Point 825 m Lounge 380 m
Central Point 2550 m
215
250
900 m
2495
190
270
400
500
1 2 3
190
270 4 5 6
H max 10.60m -
H min 7.40m WC WC
3221
9
ELECTRIC BOX
E
8
210
205
180
80
215
210
120
90
210
210
210
190
190
190
415
415
245
415
388
192
1200 m
210
100
90 Electric Box E
7
490
650
210
415 260
379 m
400 210
6
370 m 250 m
470
H max 5.85 m
5
465
H underbeam 5.12 m
4
1577
3
H max 5.85 m
H underbeam 5.15 m 70 m
2430
2
1565 6484
1
via TORTONA
210
120
210
120
220
220
120
120
210
95
450
755
420
360
16 m
400
130
Ingresso
218
60
425
76 m
218
60
218
385
130
218
H max 6.20 m
349
210
210
190
190
197
H underbeam 5.85 m
140
210
205
215
400
460
E
220
385
175
245
190
376 210
210
90
405 130
555 200
8045 130
215 3506 190
210
1 2 3 4 5 6
3225
E
H max 6.00m 90
210
265
200
H max 11 m 120 120
H underbeam 5.55m
190
H underbeam 9.75 m 210 210 210
2000
355 H max 5.85 m H max 6.20 m H max 6.20 m H max 5.85 m
510
Electric Box
215
110
H underbeam 5.15 m H underbeam 5.85 m H underbeam 5.85 m H underbeam 5.15 m
2470
190
210
825 m 3822
367 m 4000 354 m 190 1 2 3 4 5 6
210
200
210
200
210
200
210
210
90
405
555
190
E
210
210
210
90
83
83
210
335 120 H max 3.52m
1141
340 210
H underbeam 3.42m
666
180
345
E
H max 4.85m
H underbeam 4.50m H max 385
210
375
340
86
E
16 m
400
H max 6.20 m
210
210
90
90
Electric Box H underbeam 5.85 m
+35c.a
Funghi
d'areazione
Vano Scala
Lift
Ascensore
3542
Atrio
MYOWNGALLERY
1995
H max 294
Locale Tecnico
WC
397
200
280
200
280
H max 262
WC
quadro
elettrico
WC
Carico acqua
Parapetto
Ripostiglio
Cucina
Grondaia
3500 61
503You can also read
