ECR PROGRAMME & MEMBERSHIP 2021 - THROUGH PEER-TO-PEER NETWORKING, COLLABORATION & TANGIBLE INSIGHTS
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… THROUGH
KEEPING TRADING PEER-TO-PEER
PARTNERS NETWORKING,
CONNECTED … COLLABORATION &
TANGIBLE INSIGHTS
ECR PROGRAMME & MEMBERSHIP 2021
CALENDAR 2021
ECR CALENDAR 2021 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
ECR Steering Group 20 24 19 08 17
Shopper Insights Webinars 10 23 21 12 16 18 14 20 18
Digital Path to Purchase Web’s 24 28 26 23 25 22 27 24
Retailer Trade Updates 03 MRPI 14 Tesco 07 MRPI 13 Tesco
Sustainability Workgroup 31 02 15 01
Inclusion & Diversity Group 09 11 10 09
Shopper Workgroup 21 18 18
Supply Chain Group 19 13 09 04
Pharma Workgroup 25 15 26 14
26 06
ECR Shopper
ECR CONFERENCES
HEROES Conf &
Awards
Global ECR Community Cat
12 16 16
Man Network
ECR Community
17, 18 19, 20 29, 30 8, 9
Quarterly Meetings 2
EFFICIENT CONSUMER RESPONSE IRELAND
“Transforming the way we work together to fulfil
consumer wishes better, faster and at less cost.”
ECR is unique. It is a flagship for collaboration. It keeps peers connected.
ECR facilitates collaboration & learning between trading partners to deliver consumer value.
We provide a neutral platform for retailers, manufacturers & service providers to discuss,
debate & develop better practices and new ways of working together.
Especially during the pandemic, ECR kept trading partners connected and up to date with the
constantly changing marketplace via online webinars & conferences.
The programme of events for 2021 will continue this emphasis with a strong focus on
delivering actionable insights at all online events as per feedback from Focus Groups in 2020.
ECR hosts events for company execs from CEO level to head of function and practitioner level.
The major benefit of being a member of ECR Ireland is attending these peer-to-peer
events & forums and availing of the networking & learning opportunities.
ECR Ireland is a not-for-profit association
Member of global ECR Community Group
3
BENEFIT OF ECR IRELAND MEMBERSHIP 2021
Keep connected with local
People
Develop skills & knowledge trading partners & global Peer-to-peer networking
Development
developments
NEW for 2021
NEW in 2021 ECR Supply
Join Industry ECR Ireland ECR Shopper ECR ECR Pharma
ECR Inclusion & Chain
Workgroups Steering Group Workgroup Sustainability Workgroup
Diversity Group Workgroup
Group
NEW in 2020 NEW for 2021 NEW in 2020
NEW for 2021 ECR Shopper NEW in 2020
Conferences & ECR Shopper ECR Comm ECR Digital Path
ECR Heroes in Conference & ECR Retailer
Webinars Insights Global CatMan to Purchase
Business 2021 Awards 2021 Updates
Webinars Network Webinars
International Links with ECR
Work together Participate in your not-for-profit Work with trading partners to
Community & The Consumer
as an industry industry association facilitate shared learning
Goods Forum
ECR IS THE FLAGSHIP FOR COLLABORATION
4
ECR IRELAND MEMBERS
ECR Ireland Members
Working together to fulfil consumer wishes better, faster and at less cost
5
MEMBERS
Retailers 16. Galmere Foods 33. PepsiCo Ireland Food & Beverages 49. IBM
17. Glaxo Smithkline 34. Reckitt Benckiser 50. IQVIA
1. Circle K
18. Glanbia 35. Richmond Marketing 51. Innovate Solutions
2. The Maxol Group
Retailers, 3. Musgrave Retail Partners Ireland
19. Green Isle Foods 36. Tayto Snacks 52. Kantar Worldpanel
manufacturers, 4. Tesco Ireland
20. Heineken Ireland Ltd 37. Unilever 53. Nielsen
distributors 5. United Drug
21. Hilton Foods 38. Valeo Foods 54. Pluto
and service 6. Lidl
22. Irish Distillers Pernod Ricard 39. Wholefoods Wholesale 55. Pharma Support
providers from Suppliers
23. Johnson & Johnson
Service Providers 56. Recommender X
the retail,
24. JTI 57. Return 2 Sender
40. Bord Bia
7. Bayer
25. Keelings 58. Shelfstock
pharmacy and 8. Boyne Valley Foods
26. Kerry Foods
41. Category First
59. Shop Equipment Ltd
consumer
42. CPM
9. Britvic Ireland
27. Lucozade Ribena Suntory 60. Shopper Intelligence
43. Dunnhumby
product goods 10. Bulmers
28. Mars Foods Ireland
44. Empathy Connects
61. Symphony Retail
sector in
11. Coca Cola HBC Ireland
29. Manor Farm 62. TAP Creations
45. Evocco
12. Dale Farm
Ireland 13. Diageo Ireland
30. Nestlé (Ireland)
46. Foodcloud
63. The Delta Group
31. O’Brien’s Fine Foods 64. Timewise Systems
47. Goosebump
14. Dulux Paints
32. Panelto Foods 65. V360
48. GS1 Ireland
15. Edward Dillons
6
John Brennan, Retailer Co-Chair – Anne Scullion, Supplier Co-Chair - Declan Carolan, ECR General Manager John Brennan Anne Scullion Brian Donaldson
Fresh Category Channel Director CEO
Director Take Home Trade
Tesco Ireland Diageo The Maxol Group
Colm O'Brien
Director, Solutions Sarah Love Eoghan Phelan
- Global MD MD
Consumer Industry Goosebump V360
IBM
Eoin Butler
Replenishment Oswaldo Quiros tbc
Director Kerry Foods Nestle
MRPI
Miriam Walker Jim Cummins Mike Byrne
CEO Nat Acc Director CEO
Glanbia Irish Distillers GS1 Ireland
Consumer Foods Pernod Ricard
David Keeling Michael Lyttle Gill Irvine
CEO CEO Marketing
Director
Keelings Retail Hilton Foods Unilever
Katy Winter Karen Mooney Brendan
Ireland Market
ECR IRELAND Head of Ireland McLoughlin,
Leader Country Manager,
Dunnhumby Nielsen IQ Mars
STEERING GROUP Christopher Hill,
Ops & Dev
Director,
Foodcloud
Declan Carolan,
GM, ECR Ireland
7
“Dedicated Shopping Hours”, Customer Service
Tesco
Team, Head Office
Heroes for Field Operations ROI Kerry Foods
Shoppers Musgrave Operating
HR Department
Partners Ireland
Supply Chain Team Head Office Tesco
Naomi Ryan & Signe Turner, HR Dept Donnybrook Fair
Heroes in Liffey Valley store Tesco
your Brian McKeever, National Field Sales Manager THT Diageo
Workplace Sean Leahy, Technical & CSR Manager and David
Hilton Foods Ireland
Hoey, Health & Safety Officer
Gary Costelloe, Store Owner Centra Killmessan
Heroes for
Clare Riddle & Garry May, Supply Chain Tesco
the Musgrave Retail Partners
Gordon Adair and Liam McCabe
Community Ireland
Balbriggan Store Tesco
Heroes for
Trading To be awarded by ECR Steering Group
Partners
Damien English TD,
Minister of State for
Business, Employment
and Retail.
Joe Canning,
Galway Hurler
NEW IN 2020
ECR SHOPPER INSIGHTS
WEBINARS
The pandemic has led to continuous changes in
shopper behaviour and category shifts.
Tracking these changes has been vital and we
expect shopper behaviour to continue to
significantly change throughout 2021.
The series of ECR Shopper Insights Webinars
will continue monthly with contributions and
actionable insights being offered by the data
providers opposite.
These updates were of massive benefit to ECR
members in 2020 and should be so again in
2021.
9
NEW IN 2020
ECR DIGITAL PATH TO PURCHASE
WEBINARS
The ECR Digital Path to Purchase Webinar series
commenced in April 2020 as a result of the surge in
digital activity and ecommerce.
Experts present at monthly webinars with the
objective of keeping trading partners in touch with
the latest developments & trends internationally &
at home.
Presentations in 2021 will be similar to those last
year which included V360, Google, Supervalu.ie,
Buymie, dunnhumby, Bionic, Colin Lewis (on Chinese
market places) & Aidan Duffy (on Amazon).
Using DIGITAL to successfully influence consumers
Facilitated with V360.
& shoppers along the Path to Purchase.
10NEW IN 2020 ECR RETAILER UPDATES Retailers very much appreciate the need to communicate with trading partners and the industry at large during the pandemic. The ECR Retailer Trade Updates offers retailers the opportunity to engage with the industry and discuss their experience of the changes in shopper behaviour & operational consequences. Such updates are tremendously valuable for suppliers & service providers as they offer an opportunity to listen to & engage with retailers accordingly. Both Tesco & Musgraves used ECR Retailer Updates to engage with the industry in 2020 and will do so in 2021 once again.
Diversity refers to the traits and characteristics that
make people unique.
Inclusion refers to the behaviours and social norms that
ensure people feel welcome.
While there are many conversations happening about
diversity and inclusion in the workplace, few of them
focus on sharing what companies actually do and what
actions are effective.
This ECR Group will consider Why & How
1. Why Diversity & Inclusion matters.
2. How are companies implementing appropriate
action.
Features of this Group will be …
1. Quarterly Meetings
2. Presentations from experts.
NEW FOR 2021 3.
4.
5.
Company updates
Facilitate Networking
Consider producing an ECR Ireland Report
INCLUSION & DIVERSITY GROUP highlighting current practices from Irish retail
& CPG companies.Assessing needs & expectations of ECR Sustainability Group
o With lots of national and industry level sustainability
targets and guidelines it'd be great to try to answer a few
questions:
o Are businesses listening / what makes them listen most - is
it government guidelines, industry requirements (eg Bord
Bia), pressure from supply chain partners, pressure from
consumers?
o Is the information and action getting to the right people - is
sustainability still a CSR project or is action now being led
by operations and strategic teams?
o What are the highest priority areas? There's lots involved
here from energy use through water use, sourcing and
transport to waste - do businesses know what the lowest
MARCH 31
hanging fruit is for them?
o Where can collaboration make this easier? Targets for each
business are all well and good but to achieve sustained
change and arguably the most cost effective / efficient
change there needs to be collaboration through the chain.
The Sustainability Group will have
1. Quarterly Meetings
NEW FOR 2021 2.
3.
Presentations from experts – Irish + international
Company updates
SUSTAINABILITY GROUP 4.
5.
Facilitate Networking
Consider producing an ECR Ireland Report highlighting
current practices from Irish retail & CPG companies.The ECR Shopper Workgroup is a quarterly peer-to-peer workgroup
and is the longest running ECR Ireland Workgroup.
Its objective is to advance the standards of consumer insights,
category management, digital & shopper marketing in Ireland for
demand side professionals.
Participants debate hot topics, industry challenges and global best
practices to keep the individuals & their companies ahead.
Every workgroup features an in-depth/expert presentation and
updates from retailers on recent developments and demand side
news.
Workgroups will take place online for 2021 and grouped with an ECR
Shopper Insights Webinar.
Participation is invaluable for getting to know the experts in category
management, shopper marketing and brand activation in Ireland &
abroad.
Who should attend this workgroup?
• Category Managers
• Shopper Marketers
SHOPPER WORKGROUP • Digital Marketers
• Insights Executives
• National Account ManagersAGENDA FOR SHOPPER Shopper Workgroup Meeting Dates
WORKGROUP MEETINGS Apr 21 Aug 18 Nov 18
Hot Topic
Share experiences & best practices on a hot topic
Update from Retailer, Manufacturer, Service Provider
Operations overview, collaboration, challenges & opps
Expert presentation
In depth presentation from expert on a relevant field
15SHOPPER WORKGROUP HOT TOPICS
Category Consumer & Shopper In store activations Brexit Implications Digital technology +
Management & Insights innovation
Shopper Marketing
Collaboration Talent (upskilling) Channels & path to Promotions International
purchase Developments
16The ECR Pharma Workgroup is a quarterly peer-to-peer workgroup for
demand side executives involved in the Pharmacy sector.
Purpose
1. Create a neutral platform to work together to advance the
pharmacy sector.
2. Understand Irish Pharmacy consumer & shopper insights.
3. Showcase successful category management & shopper marketing in
the Pharmacy sector.
4. Establish best Practices for operations & collaboration
5. Track international & digital developments in pharma sector.
Who should attend?
1. Independent pharmacy owners, pharmacy groups & wholesalers
2. Suppliers / distributors / manufacturers of product on sale in
pharmacies
3. Pharmacy service providers
Pharma Advisory Workgroup
The Pharma Workgroup meets regularly to determine the direction, focus
& agenda for the Workgroups.
1. Mary Magner United Drug
2. Eoghan Phelan V360°
PHARMA WORKGROUP 3.
4.
5.
Ronan O'Flynn Wholefoods Wholesale
Patricia Lawrence Bayer
Peter Mulvihill RB
6. Juan Fravega Pharma Support
17Pharma Meeting Dates
AGENDA FOR PHARMA
WORKGROUP MEETINGS
Feb Apr Aug Oct
25 15 26 14
Hot Topic
Share experiences & best practices on a hot topic
Update from Retailer, Manufacturer, Service Provider
Operations overview, collaboration, challenges & opps
Expert presentation
In depth presentation from expert on a relevant field
18PHARMA HOT TOPICS
Pharmacy Shopper Insights Category Management & Brexit Implications Digital technology + innovation
Shopper Marketing
Collaboration Inventory management Promotions International developments
19ECR SUPPLY CHAIN & OSA
WORKGROUP
The ECR Supply Chain & On-Shelf Availability Workgroup is a quarterly peer-to-peer
workgroup & network for supply chain leaders.
The focus is on the forces shaping food and grocery supply chains in Ireland in 2021 including
collaboration, trade updates, promotions management, forecasting accuracy, out-of-stocks, shrink
management and food waste prevention.
The impact of the pandemic + Brexit are major focus areas for 2021 while the workgroup will track
supply chain technology & innovation.
Who should attend?
Supply Chain Managers - Product Availability experts - Logistics Service Providers – Distribution
Centre Managers - National Account Managers - Supply Chain Technology Managers - Food Waste
Management - Supply Chain Solutions Providers - Supply Chain Consultants
Invaluable discussions in 2020 included …
Colleagues Operations Stock
COVID-19
Safety & protection, mental Inbound logistics, warehousing, OSA, product availability,
Safety practices, lessons
well-being & maintaining a outbound logistics, store continuity of supply, UK
learned & advice in reducing
positive mind-set, effective replenishment & operations, imported product,
the virus spread.
communication & engagement. online shopping. manufacturing.
20AGENDA FOR SUPPLY Supply Chain Meeting Dates
CHAIN WORKGROUPS
Mar May Sep Nov
19 13 09 04
Hot Topic
Share experiences & best practices on a hot topic
Company Update from Retailer, Manufacturer, 3pl
Operations overview, collaboration, challenges & opps
Expert presentation
In depth presentation from expert on a relevant field
21SUPPLY CHAIN HOT TOPICS
Brexit Digital technology + Supply Chain Customer Supply Chain Demand Planning
Implications innovation Talent (upskilling) Engagement Standards
Supply Planning Inventory Transportation 3PL management Integrated VMI
management / engagement Business
Planning/S&OP
Supply Chain Supply Chain Channels Cost to Serve Promotions Shrink & Waste
Collaboration KPIs
22CATEGORY MANAGEMENT YESTERDAY,
TODAY & TOMORROW
AN ECR COMMUNITY REVIEW OF CURRENT PRACTICES IN
CATEGORY MANAGEMENT 2020
Released Nov 2020
Download free at www.ecr-community.org Downloaded in 65+ countries
23NEW FOR 2021
#ECR CAT MAN NETWORK WEBINARS
Webinar 1 Webinar 2 Webinar 3
12 January 2021 16 February 2021 16 March 2021
Building a Consumer-
The integrated consumer How the retailer will win
Shopper integrated
Education shopper approach in the consumer
segmentation to develop a
& Insight Category Management & shopper segment the
category vision for the
Shopper Marketing relevant shopping missions
category and the brand
dunnhumby – Metro, Yagora - Jack Links, Hoffrogge - Rewe & Coca
Cases Canada Germany Cola, Germany
Musgrave Retail Partners
Rainbow, China Barilla, Italy
Cases Ireland
ECR ECR France ECR Italy ECR Germany
Community
Q&A Q&A Q&A
Register at www.ecr-community.orgECR SHOPPER ENGAGEMENT CONFERENCE & AWARDS 6TH OCTOBER 2021 The ECR Ireland Shopper Conference is the major annual event highlighting the path to purchase & in-store activation for the FMCG retail & consumer packaged goods sector. Attended by c.140 demand side professionals, delegates hear the latest insights & successful case studies from the leading retailers, suppliers & experts in the grocery sector in Ireland. The Conference is renowned for the ECR Awards. Finalists present case studies followed by Q&A from Award sponsors Goosebump & V360°- Delegates then vote for the winners! This unique Awards format allows for the presentation of project methodology & results guaranteeing rich & detailed learning for attending delegates. Award entries are due in June. Check out presentations from 2020 @ www.ecrireland.ie ECR members benefit from a discounted fee.
The ECR mission is one of collaboration and so is well
positioned to help retailers, manufacturers and other
stakeholders complete successful circular economy projects.
The Retail and Consumer Goods sector needs to rapidly
reinvent the way consumer products are sold.
Attention needs to be given to the work being done as
part of the EU Circular Economy Package, the global
resource & waste management crisis and the deep
transformation of consumer expectations and behaviours.
The ECR Community Circular Economy Group was
recently established to increase general awareness and
knowledge of the circular economy in the Retail and
Consumer Goods Sector.
The group has hosted a series of three webinars to present
the trends emerging around the EU Circular Economy
Package, identify new opportunities offered by the
possible “closure of the cycles” in the value chain of the
products and to inspire the development of actions and
strategies in partnership with the key partners of the
THE ECR COMMUNITY
supply chain of retailers and manufacturers, including the
consumer. Check out the webinars here
Further webinars and output will take place in 2021
CIRCULAR ECONOMY GROUP ensuring Irish companies stay briefed on EU legislation in
this area and also hear from companies with successful
circular economy related case studies.
26THE ECR COMMUNITY
RETAIL LOSS GROUP
The ECR Community Retail Loss Group is a global group
focussed upon developing imaginative thinking, new
approaches and genuine innovation in the management of
retail losses.
With membership open to any retailer or product manufacturer,
and promoting a collaborative approach, the Group ensures
that the results of its extensive and wide-ranging work are
made freely available to the industry.
The ECR Retail Loss Group consists of five core working groups,
each with a unique scope against a key retail loss problem,
challenge and opportunity related to leadership, strategy,
capability building, processes, technology and innovation.
1. E-commerce Loss and Returns Working Group
2. Retail Loss Working Group
3. Food Waste Management Working Group
4. Video in Retail Technologies Working Group
5. Self-Checkout Working Group
Further details @ www.ecrloss.com
27ECR IRELAND MEMBERSHIP 2021 Retailers & 50 employees Corporate Group Suppliers €1,650 €2,150 €3,250 Service
ECR – A not-for-profit Association ECR - A Collaboration Model
WHAT IS A not-for-profit Associations
+
EFFICIENT CONSUMER RESPONSE (ECR)? A Collaboration ModelA major benefit of being part of ECR Community is
being part of the ECR network with ECR Nationals,
expert groups & members.
This network allows ECR Nationals to share the most
effective national projects often culminating in their
adoption.
These local networks are the most widespread
collection of retailers, consumer goods manufacturers
and service providers for the grocery sector in each
of their local domains. By aggregating the local
networks, a powerful network of companies
throughout the global grocery sector is formed
encompassing domestic operators and multi-national
concerns alike.
This massive network allows ECR Community to
ECR NATIONAL ASSOCIATIONS develop relevant output, create widespread
awareness and encourage global adoption.
30ECR – A COLLABORATION
MODEL
The purpose of ECR is to facilitate companies & trading
partners (retailers, manufacturers and service
providers) to collaborate for the benefit of consumers in
a sustainable way.
“Transforming the way we work together to fulfil
consumer wishes better, faster and at less cost”
ECR Vision
During its existence, thousands of companies have
contributed to and implemented this unique model of
excellence in collaboration across the consumer industry.
This collaboration should be within the confines of the
Focus Areas of ECR.
31SUPPLY DEMAND
Barriers between trading partners
Logistics & Stock Buying & The working together concept is as
RETAILER
Management Merchandising relative to company inter-departmental
relationships as to those relationships
with external trading partners.
Enabling
{ A truly integrated strategy must involve
Technologies
MANUFACTURER
a retailer’s Buying and Supply Chain
Departments working together with a
Production & Sales & supplier’s Sales and Production teams.
Distribution Marketing
As such, the majority of ECR’s activity is
within Supply side and Demand side
{
Barriers between internal departments
operations.
Source – ECR Europe 1996 Supporting the business standards to
facilitate widespread collaboration is
essential as is the need for ECR to be as
relevant as possible by identifying
ECR – A COLLABORATION MODEL emerging trends and defining better
approaches for their adoption.
32ANTI-TRUST CAUTION
ECR Community will not enter into any discussion, activity
or conduct that may infringe, on its part or on the part of
its members and participants, any applicable competition
laws. By way of example, members and participants shall
not discuss, communicate or exchange any commercially
sensitive information, including non-public information
relating to prices, marketing and advertisement strategy,
costs and revenues, trading terms and conditions with
third parties, including purchasing strategy, terms of
supply, trade programmes or distribution strategy.
This applies not only to discussion in formal meetings but
also to informal discussions before, during or after
meetings.
33Declan Carolan
General Manager, ECR Ireland
Co-Chair, ECR Community
CONTACT ECR Digital Office Centre, 12 Camden Row, Dublin 8,
D08 R9CN, Ireland.
IRELAND
T +353 1 479 0506
M +353 87 235 2148
E declancarolan@ecrireland.ie
W www.ecrireland.ie
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