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Bojanala EDITION 04 March n 2019 Inside this edition • Marula Cultural Festival 2019 does its bit for domestic tourism • South Africa looks to strengthen tourism ties with India • Limpopo embraces cycling in their adventure tourism strategy • Vilakazi Precinct stakeholders come together for a tough talk • SA President revisits talks on Johannesburg-Mumbai route
INSIDE
01 Letter from the editor
02 Creating investment and economic growth
at Meetings Africa 2019
03 A Powerful Woman in Tourism, Ency Litsoane
04 Marula Cultural Festival 2019 does its bit
for domestic tourism
06 Cuisine Ala Marula cooks up a storm of
motivation for young South Africans ABOUT THE COVER
The Marula plant is one of South Africa’s leading crops which
07 SA President reopens talks on
Johannesburg-Mumbai route
over the years has been used to produce unique products. The
plant produces marula fruits which are usually harvested from
the ground. The ripe fruit fall from the tree, making it easy for the
08 Tourism looks to efficiency training to
equip the youth harvesting process to take place. Lately, the fruit has brought
about many business and employment opportunities, with people
10 Vilakazi Precinct stakeholders come together
for a tough talk
using it to produce drinks, food, health remedies, cosmetics and
more. The Department of Economic Development, Environment
and Tourism in Limpopo, in partnership with Limpopo Tourism
11 Tourism educators receive input at Limpopo
Careers Expo
Agency, Baphalaborwa Municipality and other key stakeholders
have, for the past 13 years, made use of the marula to boost the
economy of the province. Through the annual Marula Festival,
12 South Africa and Malawi bond to strengthen
tourism cooperation scores of visitors flock to the province to enjoy some of the
produces made from the plant, while also using the chance to
14 South Africa to strengthen tourism ties with India explore the area for either leisure activities, or business.
15 Tshwane Tourism Showcase to promote
city offerings CREDITS
16 Women in Tourism Conference focuses on
sustained empowerment PUBLISHER CONTRIBUTORS
Department of Tourism • Tourism Update
18 Want to stimulate a culture of travel among
South Africans? Remove the red tape!
• Johannes Mokou
EDITOR • Enver Duminy
20 SATSA CEO appointment to SAT Board Blessing Manale • Annah Mashile
• Limpopo Tourism Agency
21 Travel and tourism key to job creation
EDITORial team • Enver Duminy
• Seapei Lebele • South African Tourism
• Johannes Mokou • David Frost
22 Amended immigration regulations is like
rearranging chairs on the Titanic • Natasha Rockman • Tshifhiwa Tshivhengwa
• Annah Mashile • Southern Africa Tourism
24 Proudly flying the South African flag in
Istanbul, Turkey Services Assosiation
DESIGN AND LAYOUT (SATSA)
25 Cape Town records over 17 000 passengers
this cruise season
Talking Heads Advertising • Otto de Vries
26 Supporting the SMEs in tourism – the
logical solution DISCLAIMER
While every reasonable effort is made to maintain current and accurate
28 Culinary tourism, a pursuit for memorable information in this publication, the Department of Tourism accepts no
eating experiences responsibility for any errors or omissions in this magazine. The use of
the content of this magazine is at the user’s own risk. The user assumes
29 Hospitality training programme bears rewards
full responsibility and risk of loss resulting from the use of the content
of this magazine. The Department of Tourism or any of the legal entities
in respect of which information are contained in this publication, or
30 Limpopo embraces cycling in their adventure
tourism strategy
employees of the Department of Tourism or such entity, will not be liable
for any special, indirect, incidental, consequential, or punitive damages or
any other damages whatsoever, whether in an action of contract, statute,
32 Pride of a rainbow nation tort (including, without limitation, negligence), or otherwise, relating to the
use of this magazine or information.
letter from
the editor
T
he first quarter of the year has gone just as quickly We marked the month of March with observations and
as we have returned from the December holidays. reflections on the human rights culture in South Africa. The
Now the great Easter migration is upon us, with it significance of Human Rights Day and the contribution of
comes an opportunity to travel our country for the Easter tourism in honouring and preserving the legacies of the
pilgrimage as we engage in various spiritual activities, visit founders of our democracy and remodelling our heritage
friends or relatives, or just for that short local holiday we all outlook remains moderately a weak link, that is changing.
need, to shake off the tiredness of 2019.
Projects such as the Cradock 4 Garden of Remembrance,
Congratulations to the Limpopo province for hosting a The Walter Sisulu Garden, the Solomon Mahlangu Square
successful Marula Festival, if i were not of the same family, to mention but a few are critical in not only honouring those
I would be blue with envy. Instead, Bojanala features the who fought gallantly for our liberation, but in also diversifying
festival programme extensively because we believe that the unique heritage landscape for future generations.
you in the north have done a great job in continuing to
showcase the beauty of the land of the baobab and what In this edition our industry expert contributors share their
I still call Africa’s Eden. insights and critique on issues ranging from the revised
VISA regulations, support for SMME development and the
The who’s who of Tourism in Africa met to explore impact of red tape on the business of tourism. I repeat, this
opportunities at Meetings Africa 2019 Exhibition which is stuff all should be thinking about, every day.
took place from 25 to 26 February 2019 under the theme
“shared economies”. We have entered the year of our silver jubilee as a democratic
country, the 25 years of Freedom and Democracy.
We profile another rising star and first time exhibitor at the
Meetings Africa Exhibition - Ms Neo Mosase, Operations Our national flag has been our biggest brand identity
Manager at Graceland Conference and Lifestyle Centre booster since 10 May 1994, when it was first flown on
based in Hartebeestpoort Dam. Graceland is a four star that glorious day when the late Nelson Mandela took the
graded establishment with 53 rooms, including restaurants, reigns as the first democratically-elected president of the
conference facility, gym, chapel for weddings and a spa. country. We use this pre-celebration of Bojanala to go
Only launched in 2018 and already hosted international down memory lane and re-live the story of our flag.
guests due to natural attractions surrounding their facility -
We wish her more and better. To date, the flag engenders fierce patriotism among South
Africans all over the world – hoist it with pride, and enjoy
On the regional and internal cooperation front we highlight the reading.
our cooperation efforts with one of our BRICS partners,
India. We also highlight the work we are doing with African
countries and we share with the reader highlights of the
collegial relationship with the countries. Blessing Manale
March n 2019 Bojanala n EDITION 04 1
Creating
investment and
economic growth
at Meetings
Africa 2019
Representatives from Graceland Hotels and Lifestyle
Centre showcases what their hotels can offer breakfast establishment. In promoting her establishment to
those in attendance, Thiam said, “La Teranga, translated
T
he 14th year of the Meetings Africa Exhibition from French to mean ‘home of hospitality’, is based in
yielded success and surpassed intended results; Kokstad and currently boasts 45 rooms. We want to grow
bringing together key industry players such as it into a fully-fledged hotel; hence we are here in order to
exhibitors, buyers, sellers and visitors from across the obtain advice, encourage investors and receive exposure.”
globe. The exhibition took place at the Sandton Convention
Centre from 25 - 26 February 2019 and revolved around “As an ambassador for rural tourism development, I mentor
the theme, “Shared Economies”. This annual exhibition community members who want to develop and start their own
offers huge opportunities for players in the industry to businesses and this afforded me the opportunity to win the
market and grow their businesses. It was attended by 2018 prestigious Lilizela Awards, as a signature that shows
over 340 exhibitors; 86 of whom came from Botswana, that all our systems are put in place,” Thiam continued.
Namibia, Malawi, Ethiopia, Ghana, Mozambique, Nigeria,
Swaziland, Tanzania, Uganda, Zambia and Zimbabwe with Meetings Africa has over 460 approved buyers and a
Mauritius and Tanzania exhibiting for the first time. potential R3 billion worth of business from 65 countries,
mostly representing the United States of America, European
Ms Neo Mosase, an Operations Manager at Graceland countries, India and China. The exhibition remains the best
Conference and Lifestyle Centre based in Hartbeestpoort demonstration of how the concept of shared economies
Dam, who made her debut attendance, highly praised the can transform the business events industry to grow the
initiative as one of the best markers within the tourism sector, African economy.
especially because it does not discriminate against small
players. Mosase said, “It is a great opportunity for me to Addressing the attendees at the exhibition, Tourism
be here today, I appreciate the well organised exposure to Minister Derek Hanekom, said, “Growth on its own is not
introduce our products and market them. With professionally enough; inclusive growth is the name of the game in South
arranged back-to-back meetings, we are able to make Africa. Creation of shared economies leads to inclusive
connections with potential investors and event coordinators.” participation and growth in sharing the continent and
its value chain. Africa offers a unique blend of culture,
Graceland Conference and Lifestyle Centre, where heritage, nature-based, rural and urban experiences that
Mosase works as an Operational Manager, is a four-star makes it an all-year-round destination.”
graded establishment with 53 rooms to lodge and includes
restaurants, a conference facility, a gym, a chapel for Minister Hanekom added that the exhibition is an incredible
weddings, and a spa. It was only launched in 2018 and has opportunity to showcase various tourism products under
already hosted international guests. This is due its bushy one roof. “It brings our continent’s world-class products
niche market, with natural attractions surrounding the facility. and suppliers together to demonstrate these diverse,
quality experiential business tourism offerings to buyers
Another exhibitor, Ms Siphokazi Thiam from La Teranga, who from around the world,” he concluded.
is also a Deputy Chair for the Women in Tourism Chapter in
KwaZulu-Natal, had an opportunity to exhibit her bed-and- By Annah Mashile
2 Bojanala n EDITION 04 March n 2019
A Powerful
WomAn in
Tourism,
Ency Litsoane
Ency Litsoane, one of the success stories
E
ncy Litsoane personifies the famous quote by Nelson for Women in Tourism
Mandela: “Education is the most powerful weapon
which you can use to change the world”. A true equipping entrepreneurs. In subsequent years she was
daughter of Africa, Ency is dedicated to using her strength appointed to the Executive Forum Membership, based
and expertise in empowering women, young people and on top achievement in sales and network marketing for
entrepreneurs by equipping them with the skills necessary to Clientele Life Insurance Company. This led to her travelling
stand out in their communities. Initially she studied at length worldwide to incentive conferences in Mauritius, Malaysia,
in the nursing field, completing five different Diplomas in USA, Italy, Spain, Brazil, Thailand and many more countries,
Nursing over seven and a half years. She completed KPMG- based on her performance.
sponsored training on Corporate Governance in 2014.
Among Ency’s top achievements are: Top Presenter of
In 2015, she was selected to be part of the women the Year, Top Business Producer, Top Earner Creator, and
delegation led by Deputy Minister Elizabeth Thabethe to Top Couple of the Year (alongside her husband) for six
represent South Africa at the Global Summit held in Sao consecutive years. She has taken the initiative in interpreting
Paolo, Brazil. In January 2016, Ency was picked from a pool the legislation and funding available to reinforce the vital
of 135 women as one of the twelve finalists to be mentored role in shaping the national agenda, played by women in
by VV Grow Foundation Mentoring Programme for Women business. During 2014 and 2016, she was a finalist in the
in Business (Organisation founded by Hilary Clinton). This Most Influential Women in Business & Government in South
led to the opening of her successful guesthouse in February Africa and Africa respectively.
2016, called Therato, in Cape Town. With her dedication
and her love for hospitality and the tourism industry, she is On 24 January this year, Ency addressed the Women in
currently operating three guesthouses in Bothasig, Parow Tourism conference as a motivational speaker. “Make sure
North and West Beach (Bloubergstrand) respectively. that you check where you are in life in terms of your rest
and restoration, finances, spiritual life, education, family
Ency was appointed as Chairperson of SAWEN (South and others, to be able to balance and know how far are you
African Women’s Entrepreneurs Network) for the Western growing as an individual. Start writing your story and share
Cape in 2010, where she uncovered a dire need for your achievements with others. Do not stay too much at the
back. You can only refer back but don’t stay back, move
forward,” said Ency.
She further emphasised: “Nothing will go right until you
know who you are and what you want because progress
is better than perfection. Get out of the ordinary, usual and
average; be unique.
“Write your dreams down and redesign them, be
extraordinary, the little extra that you do makes you
remarkable, exceptional, special, unpredictable, grow and
come out on top,” concluded Ency.
Women in Tourism audience break in song and dance
By Annah Mashile
March n 2019 Bojanala n EDITION 04 3
Spikiri one of the acts who came
to serenade the crowd
Marula Cultural Festival 2019
does its bit for domestic tourism
P
halaborwa, one of South Africa’s smallest, yet the Hub and continue to contribute to the development of
essential towns, was once again abuzz with travellers the industry into an all-year economic activity. The Hub
from all corners of the country as well as those from will also become the new home of the annual Limpopo
the nearest countries. Visitors came to be entertained Marula Festival which has previously always been hosted
through song, dance, culture, food and drinks at the at Impala Park Stadium in the town of Phalaborwa.
Marula Cultural Festival. One of the Limpopo’s flagship
events, this festival surpassed expectations this year, with In 2019, travellers joined the entertainment ride as early
the country’s top class artists assembling into a packed as 27 January, with The Festival of the First fruit (Ku luma
venue, leaving entertainment lovers mesmerised. Nguva) opening the pack. This is a Heritage Phenomenon
performed by Traditional Leaders at the beginning of the
This festival was celebrating its 13th year, after it was Marula Season and no Mukumbi/ Morula/ Vukanyi drinking
originally established in 2006. For the second time though, can take place before the Traditional Leaders have
the festival was held at the Impala Park Rugby Stadium performed this heritage ritual. It takes place in the various
as was the case similarly in 2018. However, Seaparo villages during the harvesting period of the first fruit.
Sekoati, the MEC of Limpopo’s Economic Development,
Environment and Tourism Department (LEDET), confirmed The 2019 official ku Luma Nguva/ Go Loma Morula event
earlier during the launch, that the festival will move to took place at Ha-Matshila Royal Council and served as the
the Limpopo Marula Hub at Ingwe Park, 3 km outside of official launch of the Marula Month in Limpopo.
Phalaborwa from 2020 onwards.
The Festival of the First fruit was followed by many others,
Limpopo Marula Hub at Ingwe Park has recently seen some including the Half Marathon and Fun Run on 24 February,
facelifts and improvement. These will help the location which was dovetailed by the Golf Challenge on 1 and 2
immensely as it will now serve as a Marula Industrial Park March. The Marula Festival Golf Challenge was a two-day
for the women cooperatives to be permanent residents of event on Friday, 1 March for corporate and the social golf
4 Bojanala n EDITION 04 March n 2019
round on the 2 March. Honourable MECs for LEDET and
DSAC as well as the Honourable Mayor of Ba-Phalaborwa
Municipality graced the two golf days.
However, as per expectations, the acme of the festival was
the open air music festivals, with the Dance Movement
taking place on 23 February and the Jazz Movement on
the 2 March.
This year, artists such as Cassper Nyovest, Mi Casa,
Emtee, DJ Tira, Sjava, Busisiwa and many others came
through, including the son of the soil, King Monada, who
regaled the packed stadium with his hit song, Idibala,
during the Dance Movement. The open air concert always
Colourful smiles at the Marula Jazz and Gospel Festival
works towards bringing young and old together in song
and dance. Every year, the plan is to have a combination
of a traditional dance competition and a musical concert According to Sekoati, the theme for the festival for the next
on the day. five years will be ‘Discover the Wealth of Marula’, but the
festival also provides visitors with a chance to explore the
The Dance Movement was followed by the Jazz and rest of Limpopo and share in its natural beauty and cultural
Gospel Movement with Africa’s best performers such as experiences. The event alone is expected to bring in R45
Salif Keita, Amanda Black, Selaelo Selota, Dr Thomas million to the local economy of Ba-Phalaborwa and the
Chauke, Dr Tumi, Worship House and many others coming Mopani District.
to the fore.
“We therefore hope that the people of South Africa, SADC
“The Limpopo Annual Marula Festival is an opportunity region, and other international guests will warmly embrace
to remind ourselves as South Africans that the wealth of and continue to support efforts made by the Limpopo
the people lay within their respective communities, the government through programmes such as this, which aims
wealth of the people lay within their land,” said Seaparo to alleviate poverty by embracing culture, diversity and
Sekoati, the MEC of Limpopo’s Economic Development, heritage,” Sekoati added.
Environment and Tourism Department (LEDET) earlier on at
the launch of the event at Palala Boutique Game Reserve. By Johannes Mokou
Patrons from all walks of life came in their numbers to enjoy song and dance from their favourite artists
March n 2019 Bojanala n EDITION 04 5
Cuisine Ala Marula cooks up a storm of
motivation for young South Africans
MEC for Economic Development Environment and Chef Shaun and his team, with some of the
Tourism in Limpopo Seaparo Sekoati, alongside new students who participated during the Ala
entrepreneurs at the gala dinner Marula preparations
T
he prioritisation of skills transfer to the youth is the lodge and hotel owners. Headed by the internationally
greatest courtesy any country could offer its citizens; acclaimed Chef Shaun Smith, the training saw students
something our Government strongly advocates. being taught various skills which included making a
In its Quarterly Labour Force Survey in May of last year, chicken shank fused with many other ingredients, of which
Statistics SA painted a gloomy picture of the state of the the main one was Marula.
affairs in the country. The survey revealed that one in three
young South Africans between the ages of 15 and 24 were As a South African celebrity chef, Smith is also a culinary
‘disengaged’ from the labour market. educationist, chef school principal, restaurateur, food
scientist, and molecular gastronomist. He was joined by a
Put in numeric form, this meant that 32,4% of the 10,3 team of well-known chefs from right across the industry, who
million people in that age group were “not in employment, collaborated with local chefs to host the training sessions.
education or training in the first quarter of 2018”. That’s
3,3 million young people sitting at home, idle. It is however Smith highlighted that his mission as an individual and in
not all doom and gloom for the country’s young people. particular a Chef, was to see young people being skilled,
Through various skills development drives such Cuisine especially in the industry. “I am passionate about skills
Ala Marula in Phalaborwa, there are greater prospects for development for young people and I am happy to be able
the youth. Through these programmes, young people can to use avenues such as these to give a few lessons to
realise their dreams of either being employed or venturing young chefs in the making.”
in their own businesses.
Smith added that things such as transformation, male
Cuisine Ala Marula coincides with the annual Marula and female chefs in the kitchen are amongst many other
Festival. Now in its third year, the 2019 leg of the initiative, things that he advocates for. Through his continuous
which was hosted under theme, “Discover the Wealth in transfer of training, he helps accredit many chefs in the
Marula”, saw a host of young people receive life-changing industry who are being taken advantage of due to lack
on-the-job training, which will surely change their lives for of qualifications.
the better.
Patience Sithole, one of the students who benefited from
This drive was introduced in order to celebrate not only the training agreet that the training came in handy for her as
abundance of Marula but also showcase other breath-taking an upcoming chef who only recently entered the industry.
products from the province in the far north, Limpopo. This “I have always seen myself in the kitchen and to rub
was also done to ensure that young and upcoming talents shoulders with the likes of Chef Smith is a dream come
within the industry are given the skills beneficial to their future. true. We have learned a lot through this experience and
will definitely use this as a motivating factor for our lives
The training was given to 80 hospitality students from going forward.”
Phalaborwa Foundation, Moshate Hospitality School and
Mopani TVET College as well as a number of local B&B, By Johannes Mokou
6 Bojanala n EDITION 04 March n 2019
SA President reopens
talks on Johannesburg-
Mumbai route
President Cyril Ramaphosa WOULD LIKE South
African Airways (SAA) to re-establish its direct
route between South Africa and India.
P
resident Ramaphosa, who said his Government was Minister Hanekom said, “I support President Ramaphosa’s
ready to work at re-establishing the route, made statement when he said, ‘We would like nothing better
the announcement during a round-table discussion than to see SAA having a direct flight to India once again’.
earlier this year with business leaders and government As the South African tourism sector, we are excited by
officials from both South Africa and India. this comment, as we believe that a direct flight between
Johannesburg and Mumbai will have a huge impact on
This comes days after a South African delegation, led by increasing tourist numbers from the Indian market.”
Minister of Tourism, Derek Hanekom, and later joined by
the President himself, embarked on a four-day visit which According to Hanekom, India is one of the fastest growing
stretched from 23 - 26 January, aimed at strengthening outbound markets, second only to China, and is estimated
bilateral ties between the two countries. The President by the United Nations World Tourism Organisation (UNWTO)
joined a delegation after concluding talks at the World to increase from 35 million in 2017 to 50 million by 2020.
Economic Forum in Davos, Switzerland.
“I am confident that, as we work towards removing
India remains one of South Africa’s source markets and the barriers to entry into our beautiful country, the
will continue to play a critical role in the country’s long-term potential for growth is exponential – South Africa offers
vision of attracting 5 million additional visitors, including 4 the international tourist the full package, and with
million international tourists by 2021. relationships being built with countries such as India,
we are placing ourselves on an exciting tourism growth
Sisa Ntshona, CEO of South African Tourism, says he was trajectory,” Hanekom added.
fortunate to have formed part of the delegation to India,
adding that, “The key thing is increasing trade between Sharing the sentiments of the Minister on the removal
the countries.” of barriers, Ntshona said, “We have been consistently
communicating to our country, the Presidency, and to the
President Ramaphosa said, “I really don’t know why this ministers, that we do have the capacity as a country to
(route) was ever cancelled, and why the flight to Mumbai reach or double the number of jobs in tourism; we do have
was persistently under attack to be taken away from SAA, the capabilities to absorb those numbers; however, what
but we will bring it back.” we are entreating them to do is to give us the enabling
environment that allows that to happen.”
Speaking on the possibility of re-establishing the route,
Ntshona remarked, “We certainly do have commitment Firstly, Ntshona says visas and barriers should be
to bring it back. I have also been in discussions with my removed. Alternatively, he recommends, “Put in place
counterpart at SAA, and we are looking at different modalities user-friendly visas that are easily accessible, predictable,
as to how we are going to bring that back and how we are and have a very quick turnaround time.” He emphasised
going to work together to make sure we fill up those seats. the importance of connectivity, saying, “There is a definite
correlation there that when you have direct flights your
“It is not a matter of ‘if’, but a matter of ‘when’ we are going numbers pick up immediately.”
to bring back that route, because India is important for us
(SA),” added Ntshona. Tourism Update
March n 2019 Bojanala n EDITION 04 7
Deputy Minister poses for a picture with host
employers, students and other key stakeholders
Tourism looks to efficiency
training to equip the youth
T
he need to save energy and water while managing The programme has already seen 60 unemployed
waste is dire globally, and with the continuous debates youth from Gauteng (20), Limpopo (20) and KwaZulu-
on climate change and its possible consequences, Natal (20) receiving certification in Resource Efficiency
the introduction of green tourism could not have come at and Cleaner Production during the 2017/18 financial
a better time. year. These recipients were in possession of N6 Tourism/
Hospitality studies.
There are however few green tourism businesses that
are already actively engaged in reducing the negative
environmental and social impacts of their tourism
There are however few green
operations. More needs to be done in order for sustainable tourism businesses that are already
tourism to reach greater heights.
actively engaged in reducing
Green tourism, also known as responsible or sustainable
tourism, mainly considers the greater needs and the negative environmental and
importance for the environment, local residents, businesses
and tourists. It is relevant to any tourism business, large
social impacts of their tourism
or small, rural or urban, whether focused on ecotourism,
operations. More needs to be done
business tourism or any other tourism niche market.
in order for sustainable tourism to
As part of its strategy to play a pivotal role on this front,
the Department of Tourism, through its Responsible reach greater heights
Tourism Unit, partnered with one of the key players in the
environment, the National Cleaner Production Centre – In this financial year, unlike in the previous one, the
South Africa (NCPC – SA). The alliance between the two recipients who were selected from Eastern Cape (20), Free
resulted in the birth of the Tourism Resource Efficiency State (20) and Western Cape (20), were in possession of
Training Programme, which came to existence in 2017. N6 Electrical/Mechanical Engineering. They received their
8 Bojanala n EDITION 04 March n 2019certifications on 22 February, Western Cape; 25 February,
Eastern Cape and 28 February, Free State respectively.
Speaking during the certification ceremonies, Deputy
Minister of Tourism, Elizabeth Thabethe implored the
graduates to take up the challenge in helping tourism
to turn the corner on green economy. Deputy Minister
Thabethe said, “As the United Nations Green Economy
Report highlighted, tourism is one of the 10 economic
sectors best able to kick-start the transition to a sustainable
and inclusive green economy.”
She added that, “The greening of tourism which involves
significant investment in efficiency improvements in energy,
water and waste systems, would stimulate job creation,
especially in our poorer communities, stimulate enterprise Deputy Minister of Tourism, Elizabeth Thabethe
development, job creation and sourcing, and have a and Executive Director for NCPC-SA, Ndivhuho
Raphulu hand over a certificate to a student
positive effect on other areas of the economy.”
The programme is implemented in partnership with the Bekithemba Langalibalele, Director for Responsible
National Cleaner Production Centre – South Africa (NCPC Tourism, told the audience that it was about time
– SA) and entails the training of 180 unemployed youth something happened on this front, adding that, “The
in all nine provinces. It is scheduled to run between 2017 biggest reason we entered in this programme was that
and 2020, with 20 trainees selected per province. as part of the Tourism Climate Change Action Plan and
Response Programme, the tourism sector needed to play
its role in reducing energy and water consumption and
minimise waste. We then entered into a partnership with
NCPC – SA, and initially identified 30 companies which
received resource efficiency audits. This became a
baseline which saw the Department launching the Green
Tourism Incentive Programme.”
Langalibalele said that for tourism businesses to be
considered for this incentive they must undergo, energy
audits. “We then realised that throughout country, there
is a lack of capacity regarding people who are able
to conduct these audits. With this programme, we are
encouraging young people to consider a career in
resource efficiency management, and with advance
training and additional experience, they could in future be
equipped with skills to conduct energy efficiency audits
for tourism and other businesses.’’
He added that the NCPC-SA has already offered the
Bekithemba Langalibalele, Director for Responsible
Tourism speaks to the audience during the graduations students from this programme an additional two days’
training on Energy Management Systems at no cost
to the students. Students who undergo an advanced
It is envisaged that through programmes like these, as training offered by NCPC-SA could significantly enhance
attested by President Cyril Ramaphosa earlier in the year, their employment opportunities and later open their own
tourism will remain one of the key sectors in the country with businesses.
the ability to create jobs and address the triple challenges
of poverty, youth unemployment and inequality. By Johannes Mokou
March n 2019 Bojanala n EDITION 04 9Vilakazi Precinct
stakeholders
come together
for a tough talk
Tourism Director-General, Victor Tharage addresses the
audience during the stakeholder enagement in Soweto This included a discussion by City of Johannesburg’s
representative, Thabang Sithole, responsible for
V
ilakazi Precinct is one of the more popular tourism Strategic Urban Planning. In his presentation he
drivers in South Africa, estimated to attract over focused on progress made with regards to parking and
1 million visitors per year. The area has the most traffic assessment.
fascinating history, which, amongst others, includes the
fact that it is home to two Nobel laureates, namely our “We plan to embark on piloting, using Vilakazi Street as
late former president, Nelson Mandela, and Emeritus a one-way street during weekends, as part of our traffic
Archbishop Desmond Tutu. assessment and the impact thereof. We urge you to give us
feedback regarding this intervention”, said Sithole.
The street is in Soweto and has over the years gained much
prominence, and is nowadays referred to as the street of The Department of Tourism has resolved from its recent
the greats. It was named after Dr Benedict Wallet Vilakazi, a Lekgotla to adopt the Vilakazi Development as a pilot
distinguished writer and educator who wrote the first poetry model for the development of a blueprint for township
book published in Zulu. The Precinct, while being regarded tourism precincts and has already developed a framework
as one of the greatest drivers of the economy to the for consultation with the stakeholder and various provincial
township, has not gone without challenges. At the heart of and national government agencies.
these challenges, some of which formed the greater part of
high level stakeholder discussions led by Tourism Director- In his response to some of the questions asked at the
General (DG), Victor Tharage on February 13, is crime. meeting, DG Tharage, said, “The framework will include the
development of a stakeholder plan based on capacitating
Also in attendance during the stakeholder discussions were local communities to guide the effectiveness of operating
representatives from the South African Police Services (SAPS), a community policing forum, as well as the backing of
Department of Tourism, Department of Arts and Culture, City existing tourism enterprises with business support services
of Johannesburg, Gauteng Tourism, various associations ranging from funding processes, management systems
from all around Vilakazi Street and adjacent areas, community and promotional platforms to achieve resource efficiency.”
leaders, Gauteng Department of Economic Development
and Johannesburg Metro Police Department (JMPD). “Our aim is to establish and coordinate linkages across
all spheres of Government and other precincts, routes
Further to the discussions, issues relating to the historic and municipal management structures, with the view of
spatial planning deficiencies which continues to hinder the increasing the length of stay, spend and repeat visitation
expansion of this prime tourism destination to its full potential, in line with the Department’s Domestic Tourism Strategy.
were tabled. More points raised included public amenities It should not matter whether the precinct is a township or
like ablution, parking, street furniture, pedestrian walkways, not, it must just be a world class uniquely South African
bicycle lanes, as well as congested public transport routes. destination, and that is what this place will sooner or later
While all these issues received the greatest attention, the start looking like”, concluded Tharage.
immediate concern raised in many shapes and forms by
various representatives is the safety and the crime rate within Other key stakeholders involved in the value chain presented
the precinct, with reported syndicates targeting tourists. It is their plans and various other intervention strategies,
said that this is being exacerbated by illegal tour guides and including the SAPS and JMPD, which promised to intensify
parking attendants hustling in the precinct, amongst others. visibility and policing through and through as part of their
crime prevention drive; particularly crime against tourists.
During the engagements, the meeting gathered that
significant progress had been made by parties involved. By Johannes Mokou
10 Bojanala n EDITION 04 March n 2019Tourism
educators
receive input
at Limpopo
Careers Expo
Some of the tourism educators who attended the programme
T
here is a great need for the tourism sector to up
the ante in order to attract a crop of students that
are enthusiastic, well-equipped and ready for the demand and difficulty levels to assess the entire range
working world. For this to happen, educators must be well- of achievement levels.”
equipped in order to empower these students and sharpen
their skills for a very interesting, yet tough future ahead. Dr Mchunu concurred that tourism teachers need to be
equipped with necessary subject knowledge so that they
After realising this need, the Department of Tourism are easily able to set assessments which would transfer their
conducted a skills audit review which aimed to assess the knowledge to the learners. Tourism is currently supporting
level of readiness of the current basic education system over 700 000 direct jobs in the country, excluding the many
and education and training for a tourism student. The others that are within the sector’s value chain. It has been
assessment found that the system does not adequately projected that the sector will create an additional 225 000
respond to new trends and demands in the tourism industry. jobs by 2030. These projections and many other plans are
Currently, many educators, including those based at the highly dependent on a well-oiled system, which includes
Technical Vocation, Education and Training Colleges capacitation of educators and by extension, the upskilling
(TVETs), have not specialised in tourism training, nor can of tourism students.
they be considered subject matter experts in these fields;
suggesting a lack of in-depth understanding on the subject. The topics presented to the educators included sustainable
tourism, heritage and culture, global events and their
This and many other related aspects prompted the international significance, and forex, some of which form
Department to introduce an educator development the greater part of the learner curriculum and in some
programme, which serves to establish that educators’ needs instances, examinations.
are aligned to the tourism curriculum, to enhance their
exposure to the tourism sector and to share information on On sustainable tourism, educators noted the importance
latest tourism developments for awareness purposes. of encouraging their learners to be ambassadors of their
country and playing their part, early on in their lives. The
Amongst many other strategies, the Department has United Nations World Tourism Organisation (UNWTO)
piggybacked on the annual Marula Festival, which attracts defines sustainable tourism as satisfying current tourist
a host of tourism educators from all five districts in Limpopo. and host community needs, while protecting and improving
During this year’s programme, educators were exposed future opportunities. It is also seen as a guide in managing
to a range of thought-provoking topics, which boosted all resources while maintaining cultural integrity.
their confidence in the classroom, and empowered them
to provide learners with quality tourism and hospitality One of the teachers who represented Mphaphuli High
education content. School in Vhembe District, applauded the initiative as a
grand landmark for tourism educators. She indicated that
Speaking at the programme, Dr Stephan Mchunu, who they are sometimes confused with the happenings within
represented Umalusi, stressed the importance of a strong tourism, especially due to lack of resources such as access
assessment by tourism educators as one of the best tools to the internet, which would enable them to research and
to evaluate the level of subject understanding, saying, be up to date with trends within the sector.
“A quality exam is characterised by, among other things,
the inclusion of questions of a wide range of cognitive By Johannes Mokou
March n 2019 Bojanala n EDITION 04 11South Africa
and Malawi
bond to
strengthen
tourism
cooperation
Tourism Director-General, Victor Tharage
S
outh Africa has always valued its relations with
other countries, be it in terms of trade, student
exchange programmes, tourism and many others. is The Republic of Malawi. This was done with the sole
The sustained gesture has resulted in South Africa being aim of positioning the country as the number one place to
ranked amongst the top countries in the world. It is through visit, with offerings such as adventure, bush, history and
such, that the country remains a member of BRICS and culinary tourism.
has recently assumed its seat as a non-permanent member
of the United Nations Security Council, joining the likes of
Belgium, the Dominican Republic and Germany.
On the tourism front, the
country has already progressed
On the tourism front, the country has already progressed
in strengthening relations with many key markets both in strengthening relations with
on the continent and outside. One of these key markets
many key markets both on the
continent and outside. One
of these key markets is The
Republic of Malawi.
In 2017, the Department of Tourism received an invitation
from the Malawi Ministry of Industry, Trade and Tourism
to attend Malawi’s very first International Tourism Expo
Takulandirani from 30 August - 01 September 2017 in
Lilongwe, Malawi. The two countries took the opportunity to
sign an Agreement on Cooperation in the field of Tourism
on the sidelines of the Expo. The agreement was signed on
31 August 2017 in Lilongwe, Malawi.
Kingonbe Tshali Jean from Democratic Republic of Congo
listening attentively while the presentation is translated to South Africa established its first formal diplomatic
him in his home home language, being French
relations with Malawi in 1967. Upon South Africa’s return
12 Bojanala n EDITION 04 March n 2019to the Commonwealth, relations with Malawi have been
conducted at the level of High Commission. South Africa
continues to enjoy good relations with Malawi. The two
states work together at a bilateral level as well as within
the Southern African Development Community (SADC)
and African Union (AU) ambit to promote sustainable
development for the mutual benefit of the region and the
continent in general.
In addition to the signing of the Memorandum of
Understanding, the Department of Tourism is focusing on
Sinha Levkovic from Seychelles participating
improving bilateral relations with Malawi through high-level
during the presentations
visits and including participation at each other’s fairs and
workshops. This year, the Malawian delegation attended
the annual Sharing of Best Practice Workshop which took Malawi, popularly known as the
place at Elangeni Hotel in KwaZulu-Natal from 19 - 21
February 2019, with the aim of sharing their achievements
“Warm Heart of Africa”, offers
and challenges in the tourism industry. The workshop unique flora and fauna which include
made a positive impact on South Africa’s bilateral relations
with Malawi in general and more specifically on the growth the magnificent Lake Malawi, rivers,
of inbound tourism from Malawi to South Africa.
mountains and valleys; wildlife in
Malawi, popularly known as the “Warm Heart of Africa”, is spectacular surroundings; people
part of the Southern African region and offers unique flora
and fauna which include the magnificent Lake Malawi, rivers, and culture, legendarily known for
mountains and valleys; wildlife in spectacular surroundings;
people and culture, legendarily known for friendliness and
friendliness and hospitality, and
hospitality, and international standard facilities. international standard facilities
The country’s brand essence rests on three pillars: rich
in contrast, compact in size and big in hospitality. Malawi
can be seen as a single tourism destination but it is
strategically placed in combination with South Africa which
is a 2-hour flight away. Zambia, Zimbabwe, Mozambique
and Tanzania are all an hour’s flight away, making ideal
add-on destinations.
South Africa receives around 150 000 tourists from Malawi
annually. The purpose of these visits varies and include
visiting friends and relatives, holiday, business, shopping as
well as to further studies. Malawi’s economic performance
has historically been constrained by policy inconsistency,
macroeconomic instability, limited connectivity to the region
and the world, poor infrastructure, rampant corruption,
high population growth, and poor health and education
outcomes that limit labour productivity.
Statistics South Africa’s Lukhanyo Ntanjana
By Annah Mashile
March n 2019 Bojanala n EDITION 04 13South Africa
to strengthen
tourism ties
with India
M
inister of Tourism, Derek Hanekom, embarked made it to the top 10 SA markets. Hanekom said, “We want
on a four-day visit to India to strengthen bilateral 2019 to be the year of great leapfrog for tourism from India.
ties between the two countries. The visit took The growth in total spend and the average length of stay
place from 23 - 26 January and saw the Minister jetting signifies that Indians travelling to South Africa are staying
to Mumbai before heading to New Delhi, with the aim of longer, exploring more and experiencing newer activities
enhancing tourism trade between South Africa and India. than ever before. This certainly is a positive indicator of the
potential growth in the market and gives us the confidence
As part of the South African delegation to India for the to continue introducing new regions and experiences.”
celebration of India’s 70th Republic Day, the Minister,
along with Sisa Ntshona, CEO, South African Tourism, and As of June 2018, total spend by Indian travellers in South
Maropene Ramokgopa, the Consul General, used this visit Africa had increased by 20% and there was an upswing in
to engage with key representatives of the Indian travel and the average length of stay (7,7%) and total bed nights (4%).
tourism value chain including trade partners. This was The two countries also enjoy a healthy trade and business
also aimed at seeking key market insights to further grow relationship. This year marks the 25th anniversary of the
tourism from India to South Africa by showcasing SA’s first signing of the agreement establishing full diplomatic
diverse tourism offering and addressing barriers to growth. relations between the two countries.
The visit coincided with a state visit by South Africa’s President SA Tourism CEO said, “India has been a source market for
Cyril Ramaphosa, who, together with a delegation from the us and will continue to play a critical role in our long-term
Business and Economic cluster, were at the World Economic vision of attracting 5 million additional visitors, including
Forum in Davos, Switzerland, to strengthen partnerships for 4 million international tourists by 2021. We aim to surpass
economic growth in South Africa. President Ramaphosa 100 000 visitors from India in the current financial year
was hosted as Chief Guest at India’s 70th Republic Day of 2019. Towards this ambition, we remain committed to
Celebrations on January 26, in company of a business continue investing in our promotional engagements efforts,
delegation to further solidify relations with agreements on both with our India trade partners and travellers, while
Higher Education and Training, Arts and Culture, Home bringing diversified products to the market.”
Affairs, Defence and Energy among others to be signed.
According to the recent figures released by Statistics SA,
Neliswa Nkani, SA Tourism’s Hub Head of MEISEA (Middle South Africa’s tourist arrivals for November saw a slight
East, India and South-East Asia), commented that the visit increase of 3%, with 875 172 overnight visitors compared
reaffirmed India as a key market and their commitment with 848 966 recorded for the same month in 2017. Tourism
to strengthen their engagement. During their visit, they from specific countries showed some growth, with the highest
addressed a range of challenges and had constructive, increase coming from India in November 2018, with a growth
solutions-driven discussions with the tourism trade on of 25,6%, followed by Australia with an increase of 11,8%. In
how to meet the growing demand for South Africa as a October 2018, the highest increase for tourists was from China
destination from India. with growth of 1,4% (9 204 in October 2018 compared with
9 076 in October 2017), followed by the US with an increase
Prior to his departure, Minister Hanekom stressed his of 1,1% (29 650 in October 2018, vs. 29 328 in October 2017).
commitment to enhancing destination marketing support in
India, especially because the Asian country has unfailingly By Johannes Mokou
14 Bojanala n EDITION 04 March n 2019Tshwane Tourism
Showcase to
promote city
offerings
A
ll eyes were on the City of Tshwane during the also used to display some cuisines by local businesses
annual Tshwane Tourism Showcase which took outside the convention centre.
place at CSIR International Convention Centre
(CSIR ICC), on January 23. The food stalls were super-creative in order to attract travellers
for repeat visits to the city. On the menu, amongst many other
The Showcase, one of a few of its calibre, drew numerous tasty meals was the kasi flavour, known to Tshwane residents
participants from across the sector and beyond, who were as Spathlo. Spatlo (also spelled sphatlo and spathlo) or kota
educated about the history of the city and its economic is a sandwich popularly sold in the townships. It is made from
activities, before mingling through various stalls. a hollowed-out quarter loaf of bread, filled with a variety of
Furthermore, 200 tourism products and service providers ingredients, often chips, cheese, polony and atchar.
from the city as well as other local and international
buyers participated in this annual event, which seeks As the capital of South Africa, Tshwane offers a host
to classify the city as the go-to destination for travellers of tourist activities and attractions which include bush,
and investors. adventure, accommodation, cuisine and business. It is
only 50 km from OR Tambo International Airport and is
Hosted by the Tshwane Tourism Association, the event connected via the Gautrain rapid rail link.
offers buyers the opportunity to meet with tourism product
and service providers and learn about what the city has Five major highways lead into the City of Tshwane,
to offer. It includes overnight accommodation, attractions, providing easy access from all over the region.
tour operators and transport service providers, meeting
venues, restaurants and entertainment. The city also has its own national airport – Wonderboom
Airport – and is easily and quickly accessible from OR
The Showcase is a ‘mini Indaba’ just for the Tshwane Tambo International Airport and Lanseria National Airport.
area, with all exhibiting products and services selling to “As the administrative seat of Government and hosting a
the inbound market. It is organised under the watchful number of embassies, the City of Tshwane has proven to
eye of the Tshwane Tourism Association (TTA) which be a leader on the African continent in providing affordable
promotes tourism in the city in partnership with other industrial sites, various industries, office space, education
stakeholders, growing the local economy and creating and research facilities,” a report by the TTA states.
job opportunities, to the benefit of members and the
community at large. The city is surrounded by townships including Mamelodi,
Soshanguve, Atteridgeville and Mabopane. Also available
The Showcase also drew a number of business on offer for entertainment lovers and travellers is the Blou
people who made use of the platform to set up stalls Hond Theatre, Brooklyn Theatre, Park Acoustics, Pretoria
and exhibit their products and businesses to the rest Art Museum, the National Zoo, and the State Theatre.
of the attendees, while also showcasing services on
offer to travellers and other attendees. The platform was By Johannes Mokou
March n 2019 Bojanala n EDITION 04 15Women in
Tourism
Conference
focuses on
sustained
empowerment
Deputy Minister of Tourism, Elizabeth Thabethe
addresses the conference
A
lthough we’ve made good headway in terms of
the emancipation of South African women over the
past 25 years, women still face difficult significant
challenges which need to be addressed. The sentiments
were echoed by Tourism’s Deputy Director-General
Morongoe Ramphele, while outlining the purpose of the
Women in Tourism Conference held in Rustenburg, North
West Province, on 23 – 24 January 2019.
Ramphele said, “We are all gathered here to address the
problem outlined in the 2010 United Nations World Tourism
Organisation report on Women in Tourism, which states
that tourism growth presents challenges and opportunities
for gender equality and women’s empowerment. Having Cheerful smiles from women in tourism
said that, women are faced with challenges compounded
by low status, are paid poorly and have to work in Under the theme “Women in Tourism: Promoting
unwarrantable jobs. Empowerment and Jobs for Shared Growth”, the
conference was attended by over 250 women in the
tourism sector. Amongst them was her Royal Highness
the Queen Mother of Royal Bafokeng Dr Semane Bonolo
Molotlegi, Deputy Minister of Tourism Elizabeth Thabethe
and Minister of Women Bathabile Dlamini.
The Women in Tourism (WiT) Programme commenced
in 2013 as a platform to drive initiatives that support the
development and empowerment of women in the tourism
sector. This platform recognised the tasks faced by women
entrepreneurs who are often found at the bottom end of the
tourism economic value chain, and identified interventions
that would assist in realising the WiT agenda. This includes
Deputy Minister Elizabeth Thabethe, Bafokeng Queen training on personal development, supporting women to
Mother Dr, Semane Bonolo Molotlegi and Minister develop a competitive advantage in their businesses and
Bathabile Dlamini in attendance, during the conference
provision of capacity-building initiatives.
16 Bojanala n EDITION 04 March n 2019Some of the Women in Tourism delegates More Women in Tourism delegates
“We have to ditch the silos as well as the entrapment Manager for North West Hospitality by Bidvest Prestige,
of greed and individualism, to complement instead of and Nokukhanya Sibisi who was promoted by Hilton from
compete with each other, to connect, share best practices, Front Office Manager to Guest Relations Manager for the
entrepreneurial experiences as well as collaborate and newly opened Hilton in Dubai. To them we say, ‘Malibongwe
partner for accelerated shared economic growth. igama la makhosikasi!!! Igama la Makhosikasi’.”
One of the key mechanisms of engaging women in the The WiT network will continue to champion the attainment
tourism sector is through the establishment of Provincial of gender representation targets as set out in the Tourism
Chapters. These chapters give voice to success stories BBBEE codes. Its existence affords a voice to the women
such as those of Professor Nelly Swart of University of in the sector, and will continue to address challenges, gaps
South Africa, Chef Nompumelelo Mqwebu, Denise Stubbs and issues faced by these women.
of Thokozani Wines and Sewela Mokoena from Eleven28
Gin and Tours. Through these women we have managed By Annah Mashile
to address some gaps in the tourism value chain.” said
Deputy Minister of Tourism Elizabeth Thabethe.
“We celebrate the advancement of Philisiwe Gumede who
was promoted from Deputy General Manager to General
March n 2019 Bojanala n EDITION 04 17Want to
stimulate a
culture of
travel among
South Africans?
Remove the
red tape!
ASATA CEO, Otto de Vries
research into the economic impact and social importance
of the sector.
T
here’s been a considerable amount of noise
regarding the impact of South Africa’s stringent visa Gloria Guevara, WTTC President and CEO, has said:
regulations and the requirement for families to carry “These statistics prove the power of Travel & Tourism as a
an unabridged birth certificate. However, the impact on the tool for governments to generate prosperity while creating
South African traveller and our outbound travel sector has jobs which particularly support women, youth and other,
been largely ignored. often marginalised groups of society.”
While you may be thinking there’s no benefit that South In South Africa, the focus has been largely on how to grow
Africa will derive from making it easier for South Africans the inbound tourism market, as the impact on the GDP of
to cross the border by eliminating the need to produce the inbound tourism market is well documented. The total
an unabridged birth certificate for travelling minors, contribution of Travel & Tourism to the GDP was R412,5
understand that the outbound travel sector contributes billion (USD31,0 billion), 8,9% of the GDP in 2017, and is
to the South African economy, through tax revenues and forecast to rise by 2,9% in 2018, and to rise by 3,5% per
job creation. annum to R598,6 billion (USD44,9 billion), 10,1% of the
GDP in 2028.
For every family that decides not to travel because the red
tape is too onerous, there’s a missed opportunity to collect The outbound travel market has not received as much
VAT and contribute to a travel job. attention. One of the reasons is that traditionally, the
economic advantages of this market have not been well
Travel and Tourism are important labour-intensive sectors, documented. Last year, however, the Association of
not only for South Africa but for countries around the world. Southern African Travel Agents (ASATA) commissioned
In 2018, the global Travel & Tourism sector grew by 3,9% a Travel Market Index Report to address the gap in
to contribute a record USD8,8 trillion and 319 million jobs information about the outbound market.
to the world economy. For the eighth consecutive year, this
was above the growth rate of world GDP. This is according The data shows that total turnover from the travel sector
to the World Travel & Tourism Council’s (WTTC) annual affiliated to ASATA was approximately R39,5 billion in
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