2018 MEDIA KIT First we earn your trust. Then we earn your business.
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2018 MEDIA KIT First we earn your trust. Then we earn your business. HAIR: Danielle Keasling PHOTOGRAPHER: Roberto Ligresti
BOBIT BE AU T Y GRO U P
2018 MEDIA KIT
2,589,000 10,088,235
We cover the full range of the industry –
including education, salon business, hairdresser
well-being, data and technology, hair fashion,
current and emerging techniques, and new
MAGAZINES IMPRESSIONS DELIVERED
products. DELIVERED ANNUALLY* TO OUR AUDIENCE MONTHLY*
We get the challenges facing today’s marketer
2,017,647
too: there are so many avenues to market, so
many platforms to master, so much “noise” in
the industry. How do you break through? 107,057
MONTHLY PAGEVIEWS** STORIES POSTED ONLINE*
With a partner who has the widest range of
solutions, the deepest wealth of knowledge and
experience, the largest audience and databases,
1,206,549 9,920
and the resources to get it all done.
MODERN SALON Media is a part of Bobit
Business Media, a leading B2B media company MOBILE PAGEVIEWS FIRST PAGE KEYWORD RANKING
including NAILS Magazine, VietSALON, and the DELIVERED MONTHLY** IN GOOGLE SEARCH ***
NAILS Magazine Career Handbook. Bringing
our brands together, we provide a host of new
resources to our marketers, new solutions
to your marketing challenges, and new
perspectives from seasoned professionals. 3,002,436
SOCIAL FOLLOWERS
2,304,783
NEWSLETTERS
ACROSS DIVERSE PLATFORMS* DELIVERED MONTHLY*
* Publisher’s own data as of July 2017 ** Google Analytics Jan.-July 2017 *** SEM Rush July 2017
HAIR: Nick Stenson, assisted by Viktoriya Yeremchuk
M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 2
PHOTOGRAPHER: Roberto Ligresti
TARGE TING AU DIENCE
2018 MEDIA KIT
Stay connected, stay focused
Only Bobit Beauty Group and MODERN SALON Media connect salon professionals at every stage of their career, across every industry segment and
with a special focus on the key trends impacting them most. MODERN provides dedicated programs and platforms to connect you with your target
audience, allowing you to focus on those who can impact your business.
CREATIVE ARTISTS/ SUITES AND SCHOOL OWNERS
STYLISTS SELF-EMPLOYED (Excellence in Education program)
(MODERN SALON and (SOLO Artist and special sections)
Artist Session)
COLORISTS BUSINESS-FOCUSED, CHAIN SALONS,
(PROCESS program and LEADING SALON OWNERS DISTRIBUTORS AND
special sections) (SALON TODAY, Data-Driven INDUSTRY LEADERS
Salon) (MEMO)
TEXTURED HAIR/ CHAIN SALON GROUPS
CURL SPECIALISTS RECOGNITION-FOCUSED (through custom programs)
(Regular content in print and OWNERS
online) (Salon Today 200, Salons of the
Year, S.T.A.M.P. Marketing awards)
HEALTHY BEAUTY STUDENTS AND NEWLY HAIR LOSS AND
INITIATIVE LICENSED PROFESSIONALS EXTENSIONS
(Formerly Healthy Hairdresser (NAILS & MODERN SALON Ca- (HAIR+ program, HAIR+ Summit)
initiative) reer Handbooks)
NAIL SALON OWNERS AND VIETNAMESE SALON
PROFESSIONALS PROFESSIONALS
(NAILS Magazine) (VietSALON)
HAIR: Corinne Brown and Harley LoBasso M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 3
PHOTOGRAPHER: Roberto Ligresti
O U R PRODUC T MIX IS STR ATEGIC
2018 MEDIA KIT
June 2016
texture craft FIND YOUR
transformed beard FOCUS
7 service specialties
Using his natural Maintenance, SHOW YOUR
texture to create on- products, care TALENT
Hone your skills in
trend cuts and finishes and control consultation, color, retail
and more.
man MEET YOUR
MATCH
cave Salon groups and brands
want to connect.
Salons, services EXPLORE THE
and styles BEAUTY BIZ
for the well- Navigating
industry events
groomed man
POMP
CULTURE Men’s grooming trends get a nod from
> Hairstylists and
YOUR MASTER PLAN
There are countless career paths in beauty.
With the expert guidance inside, success is in sight!
> Cosmetology Students
the past with retro-inspired styles.
Hair: Nevena Rothe for American Crew
FC3_MS0616.indd 1
MODERNSALON.COM
5/19/16 3:51 PM
Salon Owners _C1_MSCH_Covers_2017_v4.indd 1
modernsalon.com /careerhandbook
6/5/17 3:43 PM
& New Stylists
MAY 2016
> In Person Events, HAIR+ Summit, Data-Driven
SPECIAL ISSUE!
2016 EDITION Salon, Artist Session
Sonya Dove, owner of
125 ways
OVERSHARING
The Doves Studio in
Santa Monica, California,
fueled growth by
becoming an expert in
to a healthier
Are You Guilty? hair extensions.
KNOW THE
you in the
TRENDS salon!
Shifts in
lifestyle, business
PSY-COSMETOLOGY and wellness
PROFIT
MEET THE
Merging Talent and Trust HEROES
Head-to-toe
OPPORTUNITIES
The
tips from
industry experts
Upgrade
Nails
Extensions YOU TELL US!
Take our
Lashes annual survey Year-round
Hair Treatments
strategies,
Thinning Hair GET SMART
SOLUTIONS best practices
Revolution
Career-sustaining
> Owners and
resources from and exercises
2016 sponsors
for beauty pros
BE WELL
Commit to the
monthly challenge
Managers of the
program
Growth-minded salon owners expand menus,
add new services and retool existing ones.
Learn what works.
Nation’s Top Salons > Health/Wellness
TA K E T H E C H A L L E N G E ! modernsalon.com/healthy
SALONTODAY.COM A MODERN SALON PUBLICATION
> Recognition Programs
FC2_ST_May16.indd 1 5/2/16 9:36 AM
SEP
2014
memo BEAUTY MARKET
NEWS FOR
DISTRIBUTORS,
SUPPLIERS &
INDUSTRY LEADERS
6 Get your
people and
brands featured
in MODERN
SALON’s
MEMO! JULY| AUGUST | 2017
Send your beauty
market news and notes to
West Coast Markets Editor
Anne Moratto
amoratto@vancepublishing.com
BEAUTY BUZZ INDEX
Brands Making the News
FEATURED IN THIS ISSUE
• Alterna
• American Association
of Cosmetology
• Hairdreams
• HCT Packaging
• Pivot Point
International
• Pravana
chic
8
• Helen of Troy
Schools
• Henkel • Professional Beauty AT ANY AGE
• Aveda Association YOUR
• jcp salons
• Beauty Changes • Redken GUIDE TO
Lives • Joico
BRIDES
• Revlon Professional
• Beauty Systems • JRA and Associates
• Rusk
»
Group • Kao Corp.
• Sally Beauty Supply HOW TO
• Belvedere
• Blo
• Kenra
• Keune
LLC
• The Sam Villa rebuild THE
NEW
naturals
• CND
• ColorProof
• The Kirschner Group
• L’Oréal Professional
Company
• Sexy Hair
after a move
• Conair Products • Skin Authority
> Suppliers, Distributors,
• Cosmetologists • Macadamia • Sola Salon Studios
Chicago Natural Oil
• Sprayco
• CosmoProf • Matrix
• Sundial Brands Exploring Modern Textures
• Crazy Color • Medinail Learning
Center • Toly
• Davines with Design Essentials
>C
ustom Content
• NovaLash • Unite
16
• DePasquale Co. • Vi Nelson &
• NYX
• DryBar Associates
> Colorists
• Obliphica
Chain Management
• Essie • Wella North America
• OPI Nail
• Fisk Industries •Zotos International
• Orly
MODERN SALON 1
M01-24_MEMO_MS092014.indd 1 8/27/2014 7:04:12 PM
BIG
DATA BEAUTY • INNOVATION • GROWTH
Uncovering Opportunity
With a solid understanding of the current state of the industry and knowledge
of emerging trends, you can create your own growth strategy.
THE SALON STATE OF MIND
> Trichologists, Hair Loss
Benchmarks and Behaviors
INSIDE INSIGHT
What Today’s Beauty Clients Really Want
Specialists, Extension
ANSWERS AT YOUR FINGERTIPS
State Board Directory|Beauty Glossary|Coaches,
> Industry Research
Consultants & Associations| Industry Roadmap
Professionals SALONTODAY.COM A MODERN SALON PUBLICATION
> Data
HAIR: Danielle Keasling M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 4
PHOTOGRAPHER: Roberto Ligresti
SOCIAL MEDIA AU DIENCE & OPPORT U NITIE S
2018 MEDIA KIT
Our whole team is active SOCIAL CAMPAIGNS
on social media because ... AND CONTESTS
Here are just a few of the
> that’s where salon professionals are talking and sharing ways your brand can leverage
MODERN’s social media
> social is a way to discover trends
expertise and engagement,
> social media connects our readers to each other
and get involved with our
communities:
> CUSTOM CONTENT
> PROMOTED POSTS
> CUSTOM CAMPAIGNS
AND CONTESTS
> LEAD GENERATION
PROGRAMS
> LIVE EVENT COVERAGE
> LIVE BROADCASTS
> EVENTS
593,000 FACEBOOK
LIKES #modernsalon > GIVEAWAYS
> ANNOUNCEMENTS
#1
HASHTAG IN
PROFESSIONAL BEAUTY > HOW-TO EDUCATION
835,869
INSTAGRAM
FOLLOWERS WITH MORE THAN 4.8 MILLION USING > COMPETITION ALERTS
> PHOTO SHOOTS/
93,834 86,000
PINTEREST TWITTER COLLECTIONS
FOLLOWERS FOLLOWERS
> BREAKING NEWS
* all numbers as of August 2017
HAIR: Jo Blackwell-Preston M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 5
PHOTOGRAPHER: Roberto Ligresti
MODERN SALON
2018 MEDIA KIT
Our audiences are at various stages of their careers, from new hairstylists to owners
and managers of the most successful salons and spas in the country. And in an ever-
changing industry, readers rely on information from MODERN SALON to stay ahead
of trends, new techniques, business technology, and new sources of inspiration.
MODERN SALON’s MEMO is a demographic niche edition of Modern Salon that
reaches the professional beauty community’s suppliers, distributors, brand leaders,
chain salon principals, associations, and more. It is published monthly and supported
by a targeted e-newsletter.
MODERN SALON AUDIENCE
Salon professionals
OUR STYLISTS
> 52% WORK IN SUBURBAN ENVIRONMENTS, 26% IN URBAN
> 42% WORK IN A SALON WITH BETWEEN 6-20 CHAIRS
> 37% WORK IN LUXURY OR UPSCALE SALONS
> 45% WORK IN SALONS THAT ARE MIDMARKET
> 53% OFFER SPA AND NAIL SERVICES
> 45% IDENTIFY AS INDEPENDENT CONTRACTORS
> 87% ARE FEMALE
> 70% ARE MARRIED
> 51% PROVIDE THEIR PRIMARY HOUSEHOLD INCOME
> WORK AN AVERAGE OF 38 HOURS/WEEK (NON-RENTER) FREQUENCY
> THEY AVERAGE 30 CUSTOMERS/WEEK (NON-RENTER)
> MONTHLY IN PRINT
> DAILY ONLINE AND SOCIAL
> DAILY E-NEWSLETTERS
HAIR: Leonardo Rocco and Bob Siebert M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 6
PHOTOGRAPHER: Roberto Ligresti
SALON TODAY
2018 MEDIA KIT
SALON TODAY’s editors have been leading the conversation on salon business
for more than 34 years. Our committed team of industry experts offers advice
on a variety of business topics, including technology, salon design, leadership,
compensation, marketing, personnel development, social media, and more.
SALON TODAY produces a range of “must-read” special issues and
recognition programs celebrating smart business practices of successful
salons. These are referenced year-round, with expanded content available on
SALON TODAY’s website, e-newsletters and social networks.
> SINGLE SPONSOR CUSTOM EDITIONS By invitation only
> SALON TODAY 200 2018 honorees profiled: January/February 2018
> SALONS OF THE YEAR 2018 honorees profiled: May/June 2018
> TECHNOLOGY GUIDE Annual issue and resource: July/August 2018
> BIG DATA EDITION Annual research and reference guide: November/
December 2018
> 2 018 S.T.A.M.P. (Salon Today Annual Marketing and Promotion awards)
Honorees profiled: September 2018
AUDIENCE
Salon owners and managers
OUR SALON OWNERS
> 53% ARE IN SUBURBAN ENVIRONMENTS, 32% IN URBAN
> 55% HAVE LUXURY OR UPSCALE SALONS, 40% ARE FREQUENCY
MIDMARKET > 6 TIMES PER YEAR IN PRINT
> 65% OFFER EITHER SPA OR NAIL SERVICES > DAILY ONLINE AND SOCIAL
> 37% WORK MORE THAN 40 HOURS/WEEK > 2 WEEKLY E-NEWSLETTERS
> 57% HAVE BEEN IN THE BUSINESS MORE THAN 25 YEARS
> 77% ARE FEMALE
> 62% ARE MARRIED
> 55% ARE THEIR PRIMARY HOUSEHOLD INCOME
HAIR: George Alderete M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 7
PHOTOGRAPHER: Roberto Ligresti
ONLINE AU DIENCE
2018 MEDIA KIT
MODERN SALON HAS MORE TOP GOOGLE SEARCH RANKINGS THAN ALL
MODERN SALON OTHER SALON MEDIA WEBSITES COMBINED
has more total content MODERN BTC AMERICAN LAUNCHPAD
(68,300 #1 567 89 31 98
indexed pages)
than all other salon FIRST PAGE 3,277 686 233 466
media websites combined.
American Salon has 7,060; Behind the Chair,
12,500 and Beauty Launchpad, 8,340.
*Source: Google Index
Think Google Adwords works better?
94% of all clicks on search results pages are on the organic (non-paid) links.
SOME OF THE MANY KEYWORDS WE RANK #1 FOR: We’re mobile
Advanced hairstyling classes Hair color formula
Hair cutting
Balayage tips
Color melt
How to be a successful
hairstylist 73
OF MONTHLY
%
Covering gray How to build clientele VISITS ARE
VIA MOBILE
PHONE
Famous hairdressers How to remove box color
from hair
HAIR: Kien Hoang and Davide Marinelli M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 8
PHOTOGRAPHER: Roberto Ligresti
2018 EDITORIAL CALENDAR | MODERN SALON
2018 MEDIA KIT
JANUARY MAY SEPTEMBER
BEGINNING BIG: Commit to a year of SUMMER COLOR PREVIEW: Hair FALL FORECAST: With Fashion
success! Advanced education, events, color application techniques and Weeks kicking off around the globe,
upping your tickets and opportunities processing details from top colorists we take a look at what’s influencing
at the bowl, in the chair, and beyond. around the globe. hair on the runways, in the streets
EXPANDED COVERAGE: Treatments TREND: 50+ hair color formulas and in salons.
AD CLOSE: November 27, 2017 AD CLOSE: March 26, 2018 PRODUCT COVERAGE: Pink power—
MATERIALS DUE: December 4, 2017 MATERIALS DUE: April 2, 2018 products to raise money for Breast
Cancer awareness and research.
SPECIAL SUPPLEMENT:
FEBRUARY JUNE NAHA Winners Portfolio
THE HAIR CUT ISSUE: Trending MEN’S ISSUE: The male client is a
AD CLOSE: July 25, 2018
silhouettes and shapes, and how to loyal client—they buy product, they
MATERIALS DUE: August 1, 2018
achieve them. return every few weeks, and they’re
PRODUCT FOCUS: Shears and razors open to advice. Here’s how to talk
AD CLOSE: December 26, 2017 color, retail and style plus tips on OCTOBER
MATERIALS DUE: January 2, 2018 consultations and referrals. FALL COLOR ISSUE: Favorite fall
AD CLOSE: April 25, 2018 formulas, new color launches, and
MATERIALS DUE: May 2, 2018 application techniques from the
MARCH globe’s top colorists.
SPRING FLING: Put a spin on the
SPECIAL SUPPLEMENT:
newest trends and fashions with just JULY PROCESS: The Definitive Guide
the right amount of drama. BEAUTY AT ANY AND EVERY AGE:
to Color Confidence
AD CLOSE: January 25, 2018 Wearing it well in her 20s,
AD CLOSE: August 27, 2018
MATERIALS DUE: February 1, 2018 30s, 40s, 50s and beyond.
MATERIALS DUE: September 3, 2018
PLUS: Meet the NAHA finalists!
AD CLOSE: May 25, 2018
APRIL MATERIALS DUE: June 1, 2018 NOVEMBER
SPECIAL OCCASION ISSUE: Just in
HOLIDAY! Winter trends and services
time for prom, wedding season and
that will keep her sparkly and photo-
festivals, techniques and trends that AUGUST ready to ring in the new year.
span from braids to chignons. MODERN SALON 100: Our annual
PRODUCT COVERAGE: Holiday kits
TREND: Wedding party perfection Game Changers talent issue shines
AD CLOSE: September 25, 2018
EXPANDED COVERAGE: HAIR+ the light on 100 new top-tier social
MATERIALS DUE: October 2, 2018
solutions: extensions and more media influencers and ones to watch.
SPECIAL SUPPLEMENT: Healthy EXPANDED COVERAGE: Favorite
Beauty: Body, Spirit, Business apps, hashtags, who to follow, and DECEMBER
AD CLOSE: February 26, 2018 social best practices IN CASE YOU MISSED IT: Our annual
MATERIALS DUE: March 5, 2018 SPECIAL SUPPLEMENT: Best Year Ever issue takes a look back
HAIR+: Trichologists, Hair Loss at the top headlines and hairlines of
Specialists, Extensions Professionals 2018!
AD CLOSE: June 25, 2018 EXPANDED COVERAGE: The most
MATERIALS DUE: July 2, 2018 buzz-worthy hashtags, product
launches and booming categories
of the year.
AD CLOSE: October 25, 2018
MATERIALS DUE: November 1, 2018
HAIR: Cena Jordan, Alice Sadoyan, Megan Hertel M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 9
PHOTOGRAPHER: Roberto Ligresti
2018 EDITORIAL CALENDAR | SALON TODAY
2018 MEDIA KIT
JANUARY/FEBRUARY MAY/JUNE SEPTEMBER/OCTOBER
THE ANNUAL SALON TODAY 200: THE SALONS OF THE YEAR THE STAMP ISSUE: Just in time
The salon industry’s most prestigious ISSUE: An inside tour of the 20 most for designing 2019 promotional
competition celebrating salon gorgeous salon spaces for 2018, plus calendars, SALON TODAY’s Annual
business and sharing best practices a look at the hottest salon design Marketing Program comes to the
celebrates its 21st year with a new trends. rescue with clever promotional ideas
competition category. Profit Center Sponsor Bonus: In our 2018 Shopping that have been tried and tested
puts the spotlight on successful salon Guide, equipment and furniture in today’s top salons. Plus, salon
business ventures, such as blowout companies preview their latest pieces, owners share their most successful
bars, nail departments and hair-loss while their designers offer shopping merchandising displays.
treatment rooms—revealing market advice for salon design. AD CLOSE: July 25, 2018
opportunities and sparking ideas for AD CLOSE: March 26, 2018 MATERIALS DUE: August 1, 2018
owners everywhere. MATERIALS DUE: April 2, 2018
AD CLOSE: November 27, 2017
MATERIALS DUE: December 4, 2017
JULY/AUGUST NOVEMBER/DECEMBER
THE BIG DATA ISSUE: A special
THE TECHNOLOGY ISSUE: This
MARCH/APRIL year’s technology issue examines
focus on how salons owners are using
THE RETENTION ISSUE: When data to support their businesses
the tech trends destined to shape the
it comes to growing profitability, and how this is changing the salon
salon experience of the future, such
retention is the name of the game. industry. Plus, industry benchmarks,
as the front desk being replaced by
Salons need to hold onto their statistics, trends, etc.
a tablet-carrying concierge, stylists
talent pool, while simultaneously AD CLOSE: September 25, 2018
encouraging clients to shop online
strengthening loyalty with their best MATERIALS DUE: October 2, 2018
through salon portals, and new
clients. This issue will look at a variety
communication tools for keeping in
of strategies for retaining both staff
touch with clients. Plus, the 2018
and clients, while also increasing
Software and Technology Guide helps
client frequency rates.
owners compare and contrast the
AD CLOSE: January 25, 2018
latest salon software management
MATERIALS DUE: February 1, 2018
programs and technology tools.
AD CLOSE: May 25, 2018
MATERIALS DUE: June 1, 2018
HAIR: Rob Diaz M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 10
PHOTOGRAPHER: Roberto LigrestiPRINT SPECS & GUIDELINE S
2018 MEDIA KIT
MATERIAL SUBMISSION:
Upload a hi-res PDF to addesk.bobit.com
For upload instructions visit modernsalon.com/ 2 page Spread 1 page
modern-salon-media-advertise. STANDARD AD SIZES WIDTH DEPTH
full page 7" 10"
ONLY ACCEPTABLE FILE FORMAT IS A HIGH 2-page spread 15" 10"
RESOLUTION PDF SAVED USING two-thirds page 4.5625" 10"
THE “PDF/x-1a:2001” SETTING. Only CMYK half page (vertical) 3.375" 10"
or Grayscale colors allowed. All images should half page (horizontal) 7" 4.875" 2/3 page
1/2
1/2 page
page
be 300dpi as used in the file for the best print half page (island) 4.5625" 7.375" vertical
island
quality. All fonts must be embedded in the PDF. third page (square) 4.5625" 4.875"
Ad size must exactly match a bleed or standard third page (vertical) 2.1875" 10"
size given to the right. Do not add printer quarter page 3.375" 4.875"
marks of any kind. Bleed ads must maintain a
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page
Do not add bleed to a non-bleed ad. One full page 8.125" 11" 1/2 page
SWOP color proof made from the actual file 2-page spread 16" 11" horizontal 1/3 page
square
submitted is required for the printer to match half page (horizontal) 8.125" 5.5"
colors as close as possible. If a SWOP proof is half page (vertical) 4" 11"
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third page (vertical) 2.75" 11"
bottom, left and right sides.
to have one made at the advertiser’s expense. Final Trim Size 7.875" 10.75"
Bobit Business Media accepts no liability for NOTE: On bleed pages and
Bleed Spread Measures: 16" x 11"
advertisement reproduction on files that do inserts when preparing the
1/4 page
Spread Trim Size: 15.75" x 10.75"
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not supplied with a SWOP color proof that has 1/2” within all four sides of bleed
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proofing systems is available at swop.org. and trimming.
Printing is done on a heat-set, web-fed offset STANDARD AD SIZES WIDTH DEPTH
On spread advertisements, either run of book or
press, all colors wet. The printer uses the full page 7" 10"
inserts, have copy or images across the gutter, kept
“U.S. Web Coated (SWOP) v2” color profile. 2-page spread 15" 10"
3/16” from left and right of center line.
BLEED AD SIZES WIDTH DEPTH
PRODUCTION CHARGES: No charge for PUBLISHER’S PROTECTION CLAUSE:
properly supplied digital files prepared in full page 8.125" 11"
View on our website at modernsalon.com/
accordance with publisher’s requirements. 2-page spread 16" 11"
modern-salon-media-advertise
Advertiser will be charged for any work required
to update advertiser’s provided files to meet
our requirements. Any corrections are billed to SEND MATERIALS TO: JENNY BARNETTE
advertiser. 2150 E. Lake Cook Road, Suite #500, Buffalo Grove, IL 60089 | 847-415-8005 | jenny.barnette@bobit.com
HAIR: Giannandrea M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 11
PHOTOGRAPHER: Roberto LigrestiBANNER AD SPECS
2018 MEDIA KIT
1 TOP BANNER
Banner size: 728 x 90 or 970 x 90
1 1
Banner size for mobile: 320 x 50
File size: 45K max
2
Link: Must send URL with banner artwork
2 RECTANGLE BANNER
Banner size: 300 x 250
File size: 45K max
Link: Must send URL with banner artwork
3 HALF-PAGE BANNER
Banner size: 300 x 600
3
File size: 45K max
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NOTE: Follows the user down the page and
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is clicked
2 ALL FILES
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RESOLUTION: 72 DPI • COLOR MODE: RGB
>R
EMEMBER TO INCLUDE THE URL
YOUR AD WILL LINK TO
QUESTIONS?
Contact our Digital Ad Manager,
Diana Fitzgerald at
diana.fitzgerald@bobit.com
HAIR: Antonio Corral Calero M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 12
PHOTOGRAPHER: Roberto LigrestiCONTAC T US
2018 MEDIA KIT
EDITORIAL TEAM
SALES & MARKETING TEAM
MICHELE MUSGROVE ALISON ALHAMED
Editorial Strategy and Custom Content Exclusive Content and STEVE REISS
Associate Publisher and Photoshoot Collections Publisher
Editorial Director Editor in Chief, MODERN SALON steve.reiss@bobit.com
michele.musgrove@bobit.com alison.alhamed@bobit.com 847-634-4354
847-634-7890 847-415-8084
KATHARINE COOK
STACEY SOBLE MAGGIE MULHERN Midwest/Southeast Region
Business-Building Ideas East Coast Happenings and Fashion katharine.cook@bobit.com
Editor in Chief, SALON TODAY Beauty and Fashion Director 847-767-2885
stacey.soble@bobit.com maggie.mulhern@bobit.com
805-709-1837 201-321-1886
GREGG McCONNELL
Western Region
ANNE MORATTO gregg.mcconnell@bobit.com
LAUREN QUICK 805-498-3475
West Coast Happenings, Industry News
HAIR+, Students, Men’s Grooming
West Coast Beauty and Special
Senior Editor
Markets Editor ANGELA REICH
lauren.quick@bobit.com
anne.moratto@bobit.com East/International Region
847-415-8044
213-400-8549 angela.reich@bobit.com
203-775-5182
JAMIE NEWMAN LAUREN SALAPATEK
Hair Color, Celebrity, Nails E-newsletters, Brand Voice and SHERRY DELVECCHIO
Associate Editor Sponsored Content Sales Coordinator
jamie.newman@bobit.com Web Editor sherry.delvecchio@bobit.com
847-415-8020 lauren.salapatek@bobit.com 623-536-6630
847-415-8012
MEG PSIHARIS
Products, News
DEBORAH OGILVIE NAILS TEAM
Deadlines, Schedules
Assistant Editor Executive Managing Editor
meg.psiharis@bobit.com deborah.ogilvie@bobit.com MICHELLE MULLEN, Publisher
847-415-8029 847-634-4359 michelle.mullen@bobit.com
310-533-2465
JOYCE ALVERIO ROSANNE ULLMAN
SHANNON RAHN
Education and Events Calendar, Industry Health Initiatives and
Sales Representative
Special Contests Custom Projects
shannon.rahn@bobit.com
Editorial Assistant Healthy Beauty Editor
310-533-2434
joyce.alverio@bobit.com rosanne.ullman@bobit.com
847-415-8037
HAIR: Sarah Mac M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 13
PHOTOGRAPHER: Roberto LigrestiSPECIAL EDITIONS | CAREER HANDBOOK
2018 MEDIA KIT
Connecting you with the
beauty school community and new professionals.
MODERN SALON’s Career Handbook is produced annually in the spring to provide
students, new nail techs, and new stylists with the information and resources they need
to ensure a successful start to their beauty careers.
Two separate handbook editions are offered - one focused on the nails market produced
by NAILS Magazine, and one focused on the salon market (formerly known as FIRST
CHAIR) produced by MODERN SALON. Both offer content from the industry’s top
professionals, editors and influencers as well as key reference materials, to offer you a
unique opportunity to connect and engage with these valuable audiences.
DIGITAL REACH
> Digital copies of the Career Handbook are posted on modernsalon.com and
nailsmagazine.com, with more than 1,000,000 unique visitors/month
> Digital copies of the Career Handbook are emailed to more than 150,000 recipients
> Digital copies of the Career Handbook are promoted to our social media
audience of more than 2,000,000 followers
PRINT REACH
> Print copies of the Career Handbook are mailed to the beauty school audience,
including all American Association of Cosmetology Schools members
HAIR: Victoria Casciola M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 14
PHOTOGRAPHER: Roberto LigrestiSPECIAL EDITIONS | BIG DATA
2018 MEDIA KIT
The industry’s definitive
reference book for all things data.
BIG
MODERN SALON’s BIG DATA issue paints a statistical picture of the professional beauty
industry. We harvest the data to spotlight opportunities, as well of a watchlist of things that
impact the industry’s future. We create a rundown of the year’s acquisitions and mergers,
key industry trends, news. Plus, a pull-out guide to how the beauty industry works.
MODERN SALON’s original research studies will provide a data-focused look at the
DATA
perceptions, behaviors and preferences of today’s salon clients and salon professionals on
topics including hair color, chair and suite rental, texture, the men’s market, hair loss and
extensions, digital adoption, in person and online education.
Salon owners drive the majority of purchasing decisions in the industry, so we’ll get to know
these important influencers intimately by closely examining their personal demographics,
the stats on their businesses, their buying habits and their salon operations.
BEAUTY • INNOVATION • GROWTH
THIS ANNUAL ISSUE ALSO INCLUDES: Uncovering Opportunity
With a solid understanding of the current state of the industry and knowledge
of emerging trends, you can create your own growth strategy.
> At-a-glance info about each state board, school hours, CEU requirements and types of
licenses offered. THE SALON STATE OF MIND
Benchmarks and Behaviors
> Definitions of the most-used terms in beauty.
INSIDE INSIGHT
What Today’s Beauty Clients Really Want
> A directory of the coaches and consultants who can help salons grow to the next level,
ANSWERS AT YOUR FINGERTIPS
including the education they offer and how to contact them. State Board Directory|Beauty Glossary|Coaches,
Consultants & Associations| Industry Roadmap
> From Top 10 lists to a Take Action Industry Advocacy Guide to the Software and
Technology Guide to the Education Calendar to the Association Guide. SALONTODAY.COM A MODERN SALON PUBLICATION
The NAILS Big Book provides similar industry content.
HAIR: Jamie Suarez and Michael McDonough M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 15
PHOTOGRAPHER: Roberto LigrestiSPECIAL PROGR AMS | HAIR +
2018 MEDIA KIT
Helping salons help clients HAIR+ PROGRAM:
> L AUNCHES in August (National Hair
with hair loss and extensions. Loss Awareness Month). Program is
live all year long for sponsors
>R
EACHES the entire MODERN SALON
Hair loss and extensions are of growing Media audience via online, email, social
interest to consumers and stylists. and a dedicated print supplement
Including research, special supplements, > I NCLUDES recognition for
online resources and industry events, HAIR+ sponsors all year long on the
HAIR+ is the only industry program website, in the print supplement,
providing both experienced and new to the and during presentations
category stylists with the information,
education and community they need to be > I NCLUDES your advertising online and
most successful. in print
> I NCLUDES your content via social
media and email exposure
> I NCLUDES your dedicated sampling/
lead generation program
>H
AIR+ sponsors receive a discount to
exhibit at the HAIR+ Summit in Atlanta
hairplussummit.com
< MODERNSALON.COM/HAIRPLUS
HAIR: Kien Hoang and Davide Marinelli M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 16
PHOTOGRAPHER: Roberto LigrestiSPECIAL PROGR AMS | PROCE SS
2018 MEDIA KIT
An intense focus on PROCESS PROGRAM:
> L AUNCHES in October, program is
hair color, from every angle. >R
live with support all year for sponsors
EACHES the entire MODERN
SALON Media audience via online,
PROCESS is the most comprehensive color social, email, and dedicated print
content marketing program ever offered. A supplement
year-long multi-platform program, PROCESS
provides colorists, hairstylists, and salon owners > I NCLUDES your advertising
with the data, education, inspiration, formulas online and in print
and community to ensure their greatest success > I NCLUDES promotion of your
as the color marketplace continues to grow and content via social media and email
evolve.
> I NCLUDES your dedicated
sampling/lead generation
program
< MODERNSALON.COM/PROCESS
HAIR: Victoria Casciola M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 17
PHOTOGRAPHER: Roberto LigrestiSPECIAL PROGR AMS | HE ALTHY BE AU T Y
2018 MEDIA KIT
A program focusing HEALTHY BEAUTY
exclusively on health and well-being. PROGRAM:
> LAUNCHES in April. The
program is live all year long
Healthy Hairdresser has evolved into for sponsors, with additional
Healthy Beauty, the only salon industry promotional opportunities for
program dedicated to this topic – keeping non-sponsor advertisers
salon professionals healthy and thriving
> REACHES the entire
SPECIAL ISSUE!
2016 EDITION and helping them design and manage
MODERN SALON audience
125 ways their salons to provide their clients with
to a healthier via online, email, social and a
KNOW THE
you in the products and services that best support
TRENDS salon! dedicated print supplement
Shifts in
lifestyle, business and protect their wellness.
> INCLUDES bonus
and wellness
MEET THE
HEROES
Head-to-toe
tips from
industry experts
distribution at America’s
YOU TELL US!
Take our
Beauty Show and all other key
Year-round
annual survey
GET SMART
strategies, industry events
SOLUTIONS best practices
Career-sustaining
resources from
2016 sponsors
and exercises > SPONSOR PACKAGES
for beauty pros
BE WELL
Commit to the
include sampling, research and
special content
monthly challenge
program
TA K E T H E C H A L L E N G E ! modernsalon.com/healthy
M O D E R N S A LO N . C O M / H E A LT H Y- H A I R D R E S S E R
<
HAIR: George Alderete and Bradley Irion M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 18
PHOTOGRAPHER: Roberto LigrestiSPECIAL PROGR AMS | SOLO ARTIST
2018 MEDIA KIT
Connecting you to SOLO ARTIST
PROGRAM:
the independent stylist community. > By invitation only.
> INCLUDES your products/
offers /promotions
SOLO Artist is a collaboration between MODERN
spotlighted in SOLO Artist’s
SALON and CosmoProf that connects clients
bi-monthly editorial column
with the independent stylist community. This
in MODERN SALON as well
program is by invitation only and requires your
as a bi-monthly e-newsletter
active participation in the SOLO Artist Advisory
deployed by MODERN
Council and provides ample opportunity for you to
SALON and CosmoProf.
engage and be recognized through activities and
presentations at CosmoProf events. > INCLUDES one page of
. your content in each SOLO
Artist guide.
> ALL CONTENT is featured
on SOLO Artist landing page.
> INCLUDES a rotating
banner ad dedicated for each
sponsor on landing page.
> INCLUDES social media
posts on both MODERN
SALON and CosmoProf’s
Facebook pages.
> INCLUDES content on
CosmoProf’s app.
> INCLUDES a podcast
focusing on your work with
solo artists.
MODERNSALON.COM/SOLOARTIST
<
HAIR: Leonardo Rocco M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 19
PHOTOGRAPHER: Roberto LigrestiARTIST COLLEC TIVE CONTE STS
2018 MEDIA KIT
Our Artist Collective contests are designed to celebrate the latest trends while delivering leads, sampling, influencer engagement,
exposure to millions of social media followers, and print opportunities. We handpick top-tier influential stylists to join our panel to promote
these three-phase contests.
Sponsorship opportunities
FINALIST CHALLENGE BOX SEMIFINALISTS GIFT BOX
• Get your product into the hands of • Your product featured in a live unboxing • Get your product into the hands of
MODERN’s Collective of influencers, broadcast on social media MODERN’s Collective of influencers, plus
plus the top 5 finalists the 10 semifinalists (@modernsalon-
• If your product is used in a submission, approved stylists we’ve identified)
• Top 5 finalists will be challenged to it will be included in the how-to on
use a certain amount of products from modernsalon.com and in MODERN • Your product featured in a live unboxing
the Challenge Box to create their final SALON magazine demo broadcast on social media by
submission @modernsalon
• All of the leads and information on the
• Your product featured throughout all entrants • Your product featured when promoting
contest promotion on modernsalon. the contest on modernsalon.com, social
com, on ALL of our social media • Full-page print ad in MODERN SALON media and in e-newsletters
platforms, in email promos magazine
Braids and Brides Balayage and Boho Haute Holiday
Kicks off in January Kicks off in June Kicks off in September
Celebrates special-occasion Celebrates summer with sun- Celebrates healthy, festive holiday
styling. kissed hair and an hair.
indie spirit.
HAIR: Corinne Brown and Harley LoBasso M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 20
PHOTOGRAPHER: Roberto LigrestiSPONSORED DIGITAL PROGR AMS
2018 MEDIA KIT
WHAT TYPES OF PROGRAMS DO WE OFFER?
BENEFITS OF SPONSORED EDUCATIONAL CUSTOM GIVEAWAYS QUIZZES
ARTICLES EMAIL SERIES NEWSLETTERS
SPONSORED
CONTENT PROGRAMS
When should I choose When should I choose When should I choose When should I choose When should I choose
this program? this program? this program? this program? this program?
MORE LEADS: Build your
If you're new to If you’re looking to If you’re looking to If you want to drive If you’re looking to
email database and learn sponsored content promote thought send to our email list, a registrations for an create shareable content
important information about and want to try out leadership and collect newsletter fully branded event, entice people to that can build buzz
potential customers. a program or if you leads, this email to your company and try a new product, or around a product.
want to show thought program is a good fit position yourself as a collect leads, giveaways
leadership about a for you. Gated content thought leader. can bring awareness Estimated time to
topic. is sent to our email list and entice people create: 3 weeks
and posted on social Estimated time to to provide valuable
Estimated time media for users to create: 1 month information about
to create: 2 weeks download. themselves.
BRAND AWARENESS: Promote
a product or event leveraging Estimated time to Estimated time to
the MODERN name. create: 1 month create: 3 weeks
HOW CAN WE PROMOTE CONTENT?
TARGETING: Through our
existing MODERN email
database, we can target the
type of reader you are looking FACEBOOK INSTAGRAM EPROMOS BANNERS
for (e.g. region, title, years of
*epromos and web banners can be created by you or by our creative team (with an additional fee)
experience).
M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 21RE SE ARCH
2018 MEDIA KIT
Intuition is good, but facts are better.
MODERN SALON provides more data-based information than anyone
else so stylists, owners, brands, and distributors can make informed
decisions in our ever-changing industry.
MODERN SALON research addresses virtually ALL of the industry’s
most critical and trending topics: technology, hairdresser health issues,
the growth of the textured hair category, taking advantage of the men’s
market, opportunities in hair color and the realities of salon rental.
Our research has been published, posted and presented at virtually
all major industry events.
MODERN SALON Research is the industry’s only completely turnkey
research resource, and provides research solutions to many of the
industry’s leading players. What do you want to know? How can we
help?
OUR RESEARCH CAPABLITIES INCLUDE:
>M
ore than 85 years of market expertise
>C
redibility with the audience, leading to higher returns
and better engagement/information
>R
esearch expertise with the widest range of research
solutions
>R
eliable databases that can be segmented for
your specific needs
>D
evelopment of integrated programs to help you
merchandise the results (if desired), including white
papers, webcasts, e-newsletters, social media,
supplements, etc.
>P
roprietary research reports for clients
HAIR: Thomas Osborn and Ricky Kandasamy M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 22
PHOTOGRAPHER: Roberto LigrestiLIVE E VENTS
2018 MEDIA KIT
The Bobit events team produces more than 25 major events each year including trade shows, conferences and hosted buyer activities. We’re available to help
create, promote and manage your event. How can we help?
Data-Driven Salon Hair+ Summit Artist Session
May 20-21, 2018 Date and location TBA Multiple events throughout the year
Hilton Atlanta Northeast
This is a peer-driven, hands-on experience, This is the only live event dedicated to helping Artist Session is for any licensed salon professional
bringing together top salon owners and managers salon professionals provide their clients looking to learn how to do a photo shoot, how
– all committed to success – in a facilitated and with solutions for hair loss and thinning hair, to maximize those photographs and most
structured environment where they can better extensions and hair enhancements. Aimed importantly, how to up their profile via freelance
learn how to put data and technology to work at stylists, salon owners and managers, work. The two-day sessions include information
for them. Attendees can take advantage of data salon chain representatives, beauty school on how to find a model and agent, how to
resources from SALON TODAY and ZeeZor and owners and educators, trichologists as well as become a freelance artist, how to work with the
we provide the most up-to-date best practices. dermatologists and surgical providers interested photographer and other professionals at the shoot,
Panels will look at the role of technology today, in working with salon professionals, this event and what to expect and bring to a photo session.
digital tools and how to use online and social tackles a topic in the industry that is exploding Single-sponsor Artist Session also available,
activities to drive business. and constantly advancing. please ask.
HAIR: Mustafa Avci M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 23
PHOTOGRAPHER: Roberto LigrestiEMAIL MARK E TING
2018 MEDIA KIT
Deliver your customized message directly to the inboxes of our highly qualified subscribers. We can produce and deliver an email promotion to thousands
of inboxes. You provide the material or we can assist with development.
Our list of email subscribers is regularly “scrubbed” to ensure high deliverability for our advertisers. We comply with all CAN SPAM and Canadian CASL
regulations and follow best practices for email marketing. We can segment our list to specific job titles or demographic regions.
You’ll get a performance report about 10 days after deployment, plus insights to improve your open and clickthrough rates. We do an “A/B Split” to test
for the best subject line before deploying a major campaign. We can also send to a targeted list based on demographics for ultimate results.
HAIR: Mustafa Avci M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 24
PHOTOGRAPHER: Roberto LigrestiE- NE WSLE T TER S
2018 MEDIA KIT
View the web version
View the web version Trouble viewing this email?
View the web version Read it on the web here.
BEAUTY MARKET NEWSLETTER May 26, 2017 modernsalon.com/memo
A NOTE FROM ANNE
NEWSLETTER July 31, 2017 modernsalon.com WEEKLY NEWSLETTER June 15, 2017 salontoday.com
We’re looking forward to seeing you at Premiere Orlando. Please free to send
along any news after the show. We like hearing from you!
Hair Color Trends Management Practices
Simple Toning For a Data Stories: Robert
Dramatic Difference Cromeans Uses A new platform from CosmoProf and Modern Salon for independent stylists like you!
Anne Moratto, Beauty and Special Markets Editor
anne.moratto@bobit.com
Data to Monitor the
Get the details for this makeover, and the power Connect with the latest trends, business practices, news and education.
See the digital edition of the first SOLO ARTIST GUIDE >>>
of proper toning.
READ MORE
Health of his Team Salon Business News
With a few hundred employees across three
states, Robert Cromeans has gotten so good at
reading individual staff member's performance
Los Angeles Beauty
data, he says he can predict how well they are
doing in their personal lives, as well as at work.
How Solo Artist Justin Frost Grew His
Industry Power
READ MORE
Clientele Through PreBooking and
Referrals more >>> Players Present
at Mazur Group's
Beauty Biz
CONTEST SNAPSHOT
Roundtable
Founded by Mazur Group in 2009, the Beauty
Biz Roundtable series has evolved into the
CosmoProf Offers Liter Duo Promos
For Summer. more >>> preeminent bi-annual event for beauty
executives on the West Coast.
READ MORE
2017 applications available 2017 applications available 2016 honorees profiled
June 2016 October 2016 September 2016
How To Effectively Retail and Grow
Your Income. more >>>
Industry News
Why You Should Enter a
Competition (and How to Win!) News
Lindsey Olson tells WHY you should enter every competition and
shares her tips on how to win.
READ MORE
SandDrift Balayage By
Kadus Professional. more >>>
Beauty Industry Veteran John
Woloshyn Joins Keratin
Complex
Keratin Complex announced that industry veteran John Woloshyn
PRODUCT SPOTLIGHT will be joining the company as new Senior Executive Vice President
Colortrak’s Candy
effective July 1.
READ MORE
Collection Salon Business News
How Solo Artist Justin Frost Grew His
Clientele Through PreBooking and
Referrals more >>> News
Colortrak’s Candy Collection features
professional hair coloring tools in fun Rene Furterer and Gene Juarez
bubblegum, mint and lemonade colors. The
Celebrate their New Partnership Strategic Partners in Combating
Candy Box includes three multicolor caddy
bowls, three color brushes with fairy floss
with The Art of Movement Hair Loss: Unilever Ventures
feather bristles, three reusable marshmallow
spongelights, one mini Popsicle paddle. Runway Show Joins Nutrafol
Celebrity Hairstylists Alessandro Mangerini and Adrien Flammier Nutrafol nutraceutical supplement for healthy hair growth for men
LEARN MORE and women has closed its series A financing round. Unilever
demonstrate cutting-edge, head-turning looks at The Art of
Movement, a runway show celebrating the new partnership between Ventures, the venture-capital and private-equity arm of consumer
Gene Juarez Salons and Spas and Rene Furterer. packaged goods conglomerate, joins as lead investor.
READ MORE READ MORE
Expert Advice Tech Trends
8 Tips for Creative People: The Science of Effective
Know Your Strengths and Scheduling
Recognize Your Challenges Shag Spa and Salons' Natasha and Fred Klages explain how
Creative choices can lead to a life of freedom, or be like a bad
they've managed to get the scheduling down to a science. THIS MONTH’S BEAUTY INDUSTRY REPORT
In the May Beauty Industry Report
rollercoaster ride. Think carefully before jumping into situations that READ MORE
may require traits more common in other personality types.
READ MORE
Beauty Industry Report recently announced that Jayne Morehouse, president of Jayne & Company, a
News
3 leading beauty content creation, marketing, PR and advertising agency, has acquired the popular
1 MODERN SALON Hair+
2 SALONSalon
TODAY
Today 200 Announces SOLO ARTIST 4 MEMO
executive newsletter from founder Mike Nave. Upcoming are dynamic show reports, product
launches, mergers & acquisitions and people moves, plus business opportunities and insights
5 Myths About Hair Thinning exclusive to BIR's readers.
and Hairstylists,
Audience: salon Audience: Owners and manag- Audience: Solo artists and
Profit Center—Its Newest Audience: Suppliers,
Hair Loss Debunked
Competition Category GET BIR
owners Founded in 1993, and headquartered in the Cedars Sinai Medical
Office Towers in Beverly Hills, the Regenix Hair Research Clinic has
ers of the nation’s top salons
The Salon Today 200 releases its 2018 application, with a new
independent contractors distributors and chain
management
treated more than 500,000 individuals with hair loss. William competition category designed to identify new business growth
Ad Sizes: 728 x 90 (1 available)
Edwards is a renowned Scalp and Hair Care Specialist who has
been treating scalp disorders since 1976. Ad Sizes: 728 x 90 (1 available)
opportunities for the industry.
READ MORE
Ad Sizes:
300 x 250 (2 available)
READ MORE
300 x 250 (2 available) 728 x 90 (1 available) Ad Sizes: Salon Business News
300 Macadamia
x 250 (2Beauty Announces
available)
Premiere Orlando
Industry News
7 Tips We Learned at Wahl’s
300 x 250 (2 available) New Director of ECommerce
Lindsey Olson and Shelley
Think Like a Barber Workshop Macadamia Beauty welcomes Anna McGarthwaite to their E-
Gregory Chat About Social Commerce team as their new director of E-Commerce.
If you aren’t using clippers as part of your regular practice, then you READ MORE
Media have fallen behind. Learn, or refresh, the core techniques of
successful precision cutting. It’s not an option anymore, it’s a
Shelley Gregory and Lindsey Olson chat about social media and
necessity if you want to stay competitive—plus it’s fun!
entering competitions.
READ MORE News
READ MORE
HAIR: Victoria Casciola M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 25
PHOTOGRAPHER: Roberto LigrestiCUSTOM E- NE WSLE T TER S • BR AND VOICE
2018 MEDIA KIT
Tell your own story…
with our help.
Brand content has been proven to be just as engaging and
relevant as editorial WHEN it’s done with reader value first in
mind. That’s where we can help: we know what works with this
audience, what captures their imagination, and what they share.
Let’s work together to create new content for our readers.
FILE FORMAT: JPG OR GIF • RESOLUTION: 72 DPI •
COLOR MODE: RGB
YOUR LOGO
Logo Size (W x H): 215 x 45
YOUR EDITORIAL “HOW-TO”
• Submit a step-by-step that will be permanently placed on
ModernSalon.com, continually generating impressions.
RECTANGLE BANNER
• Banner Size (W x H): 300 x 250
• File Size: 45k
• Link: Must send the URL with banner artwork
SUPPORTING ARTICLES
• Up to 2 articles chosen by our editors and contain content
that supports your brand.
PRODUCT OF THE DAY
• Headline: 7 words max*
• Body Copy: 40 words max*
• Image (W x H): 540 x 630 and 860 x 630 for your article and
e-newsletter thumbnail
• Link: Must send the URL
SPONSORED LINKS
• Headline: 7 words max*
• Link: Must send the URL (Maximum 3 links)
HAIR: Michelle O’Connor and Dilek Onur-Taylor M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 26
PHOTOGRAPHER: Roberto LigrestiFACEBOOK LIVE
2018 MEDIA KIT
Facebook Live is a great video tool for advertisers to show off how a Our Facebook Live audience responds best to:
new product works, for live coverage at industry events or to increase • How-to tutorials on a new product
Facebook engagement. Our Facebook Lives will hit your target audience, • Color formula technique
and thanks to our epromos and social posts letting our readers know • A demo on using a tool or creating a beautiful look
the live video will be happening and an “in case you missed it” social
post afterward, the chances of our readers seeing your content is high Best practices: Broadcasts should be between 10-30 minutes
HAIR: Daniel Keane M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 27
PHOTOGRAPHER: Roberto LigrestiDIGITAL EDITIONS
2018 MEDIA KIT
The digital editions of MODERN SALON
and SALON TODAY are versions of our
magazines that are optimized for viewing
on a computer screen or tablet. They often
include exclusive content that isn’t used
in print, such as audio or video. The digital
editions do not require downloading an app
to view and are free to subscribers.
All advertisements and editorial mentions
in print are automatically hyperlinked.
Our editions are archived, searchable, and
accessible on our magazine website.
We offer digital edition upgrades, including
interactive inserts, motion graphics in your
ads, video embedded in your ad, and even
digital-only catalog inserts.
Digital editions are also included as part of
all special or custom issues we create with
our brand partners.
2018 OPTIONS RATES MATERIALS
Automatically hyperlink URL in your ad no charge
Create custom URL for your ad $40 Provide text
Host and play video and audio $700 per file Provide file
(up to 50MB)
Extra pages in digital edition only $400 per page Same as print
DIGITIZE YOUR CATALOG OR BROCHURE
Live link on our site for 12 months $1,200 set-up Includes monthly
+ $10/page performance reports
HAIR: Chrystofer Benson M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 28
PHOTOGRAPHER: Roberto LigrestiREMARK E TING
2018 MEDIA KIT
WHAT IS REMARKETING?
You see remarketing working every day. How often have you visited a website or browsed a shopping site and then seen ads for that very
product on another website? That’s remarketing and it’s a powerful way to reach customers who have shown interest in a particular subject.
It can provide continual brand exposure across many platforms, better targeting (because you’re choosing which users to target), flexible
budget (you tell us what your limit is), and improved conversion rates (for most e-commerce websites, only 2% of traffic converts on the
first visit).
Remargeting is a powerful branding and conversion optimization tool, but it works best if it’s part of a larger digital strategy. If used improp-
erly, remarketing can annoy customers so consult with the Modern team, who know our users and will guide your strategy for best results.
HOW REMARKETING WORKS
A user visits the MODERN SALON website on the hair color channel, for example. We load your ad to our network and your ad
will follow the user on high traffic sites as on the Google Ad Network.
MODERN OTHER WEBSITE OTHER WEBSITE
SALON Cookie
A B B Your Ad
You want to target your Google places a “cookie” The user leaves the The cookie triggers your
ads to anyone who’s visited in this user’s browser. MODERN site and visits ad to be shown on other
a page on MODERN that other websites on the sites, allowing you to get
covers a topic relevant to network of sites we work your message targeted
your product, for example with. to the right user.
extensions.
MS05-0873.17
HAIR: Joanna Rivera M O D E R N S A L O N . C O M | S A L O N T O DAY. C O M | P H : 8 47. 6 3 4 . 4 3 5 4 29
PHOTOGRAPHER: Roberto LigrestiYou can also read
