Media Kit 2020 EPP Elektronik Produktion + Prüftechnik | EPP EUROPE Electronics Production and Test - Konradin Service
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EPP Elektronik Produktion + Prüftechnik | EPP EUROPE Electronics Production and Test Media Kit 2020
Trade Magazine 4
Website 20
Newsletter 25
Extras 27
Lead Generation 29
Konradin Industrie 36
Media Brand
Newsletter
EPP-NEWS (weekly) and EPP-EUROPE-
Websites News (fortnightly) provide Product
and Industry Highlights succinctly
epp-online.de is the dedicated and concisely for the 10,000
German-speaking portal and recipients (EPP-NEWS)
epp-europe-news.com is the European respectively 9,000 recipients
trade portal in English language, both (EPP-EUROPE-News)
exclusively serve the interests of Page 25
Electronics manufacturing.
Page 20
Trade Magazine
Investment decision-makers in
electronics production within
German-speaking countries
appreciate EPP as the magazine
for successful Electronics
Social Media production.
Print international Page 4 E-Paper
Distribution EMEA – English- All issues also
language – in EPP quality with made available
speed-read précis in German, digitally.
French and Russian. For the
highest level of acceptance
amongst the target
readership.
Page 4
2
„With a clear focus on key
technologies relevant to
the future, EPP conveys
current topics, trends and
Video innovations within the
field of electronic assembly
Professional video production manufacturing in order to
on site or during trade fairs, present new and reliable
always with the expert technologies to our readers,
Event support of our
editorial staff.
quickly and efficiently. The
Page 27 cross-media platform with
8th EPP InnovationFORUM the right flair - for Experts
Germany – for years one of from Experts!“
the most important White
industry meetings. paper
Page 32 Doris Jetter
Lead Generation Webinar Editor-in-Chief
You will receive
qualified contacts with
specific interest in your
subject (adhering to
Retargeting EU-GDPR).
Campaign
Page 29
Page 20 We present your topics
to your specific target group
Native using an intelligent
combination of advertising
Advertising formats – tailor-made,
budget and
The job portal goal-oriented.
Page 22
of the Konradin
Media Group.
Page 33
Company Profile
Page 23 Network
Editorial Concept
EPP Elektronik Produktion + Prüftechnik EPP EUROPE Electronics Production and Test Editorial
– Clear structure and competent content – The international edition
Editor-in-Chief
Doris Jetter
EPP Elektronik Produktion With selected
+ Prüftechnik distinguis- applications, technical Phone
hes itself as a specialist articles, exclusive +49 7021 53609
magazine for the interviews and product doris.jetter@
electronics industry, with launches, the EPP konradin.de
a close journal/reader EUROPE issues show
bond while incorporating readers what to look for
a high proportion of in modern electronics Online editorial
specialist articles manufacturing and Charlene Hesse
alongside exclusive which products and
interview on practical, solutions should be Phone
user-related topics. The considered. +49 711 7594-428
respected editorial charlene.hesse@
standards of specialist konradin.de
reporting, high credibility and optimised, modern • EPP EUROPE is published in English.
layout, all combined to make EPP an unparalleled • Unique in the market: Also includes summaries in
sourced of information. German, Russian and French, enhancing the value Assistant Editor
for readers who want a quick overview of the Birgit Niebel
EPP is the indispensable advertising medium for articles in their own language.
electronics manufacturing. Phone
Readers are investment decision makers working in +49 711 7594-349
Highlights include these main topics: the electronics manufacturing industry (OEM and birgit.niebel@
• Production of assemblies EMS providers) with manufacturing structures typical konradin.de
• Packaging for the EMEA region. Distribution covers the whole of
• Test + quality assurance Europe, as well as North Africa and the Middle East,
• Smart Factory as theme issue in August from senior management to leaders within the
industry sector.
The reader draws further benefit from the supplemen-
tary info boxes arranged throughout the sections. The topics provide an effective
Stay professionally informed and up to date and eye-catching environment for your ad.
EPP readers are reliably informed about important
technical developments. Specialist know-how and
expertise are presented centre-stage. For intensive use
by the reader/user, information is prepared in a
media-friendly format.
4
Trade Magazine
1 Portrait
01 Title: EPP Elektronik Produktion + Prüftechnik
02 In brief: With 44 years in the industry, EPP Elektronik Produktion 10 Publishing house: Konradin-Verlag Robert Kohlhammer GmbH
Prüftechnik together with the sister brand EPP EUROPE
is today the market-leading information platform within 11 Publisher: Katja Kohlhammer
the field of Electronics production in Germany and
Europe. 12 Advertising: Andreas Hugel, Sales Director
EPP is the trade magazine for the German-speaking 13 Editorial: Doris Jetter, Editor-in-Chief
market with the highest circulation in the fields of
technical management/plant management and
production/testing.
14 Pagination analysis 2018 = 7 issues
03 Target group: Investment decision-makers and professionals within Total number of pages: 580 pages = 100.0%
their own electronics manufacturing facilities (OEM/EMS)
who are up-to-date with the latest technology in Editorial section: 466 pages = 80.3%
electronics manufacturing and testing, in addition to Advertising section: 114 pages = 19.7%
developers/designers with a focus on Design for
Manufacturing/Testing. 15 Content analysis of editorial section 2018: 466 pages = 100.0%
04 Frequency: 7 issues per year Technical articles and product information: 314 pages = 67.4%
concerning the topics
05 Format: DIN A4 Printed circuit boards and components 226 pages
Chip packaging + assembly 14 pages
06 Year: 45th year 2020 Testing, quality assurance 74 pages
Editorial/content 15 pages = 3.2%
07 Subscription price: Annual subscription: News & highlights 137 pages = 29.4%
Germany 85.40 €
Abroad 85.40 €
Free delivery to qualified recipients only
08 Organ: —
09 Memberships: bvik Bundesverband Industrie Kommunikation e.V.
5
Trade Magazine
2 Circulation and Distribution Analysis EPP
01 Audited by: 3.1 Circulation by postcode regions:
Percentage of actual circulation
02 Circulation analysis: Average copies
(July 1, 2018 to June 30, 2019)
Print run: 9,200 PLZ 2
Hamburg
Actual circulation: 9,127 of them abroad: 132 Postcode 2 Schwerin PLZ 1 Postcode 1
7.0% = 5.0% =
Bremen
Sold copies: 1,558 of them abroad: 15 629 copies Berlin 452 copies
• Subscriptions: 83 of them for members: – PLZ 4
Magdeburg Potsdam
• Retail sale: – Postcode 4 Postcode 3
Osnabrück Hannover
• Other sales: 1,475 9.2% = 8.8% =
PLZ 3
830 copies Dortmund
Leipzig
795 copies
Kassel
Free copies: 7,569 Düsseldorf Dresden
Residual/archive copies: 73 Postcode 5 Erfurt Postcode 0
PLZ 0
9.1% = Köln 6.1 =
816 copies PLZ 5 Frankfurt 551 copies
PLZ 9
03 Geographical analysis: Share of total distributed copies Postcode 6 Mainz Postcode 9
Nürnberg
Economic area % Copies 8.9% = Saarbrücken PLZ 6 10.5% =
803 copies 946 copies
Germany 98.6 8,996 Stuttgart
Abroad 1.4 132 Postcode 7 Postcode 8
PLZ 7
comprising 20.8% = PLZ 8
14.5% =
Austria/Switzerland 55.5 73 1,871 copies München 1,303 copies
Great Britain 20.3 27
Scandinavia 0.6 1
Benelux (B, NL, L) 3.6 5
Asia 3.0 4 Summary of the survey method:
1. Method: File-based recipient-structure analysis – total circulation
North and South America 6.0 8 2. Population: Actual circulation
other foreign countries 11.0 14 3. Sample: Total circulation
4. Target persons of the study: Recipients of the magazine
Actual circulation 100.0 9,127 5. Study period: June/July 2019
6. Survey completed by: Konradin Media Group
6
Trade Magazine
2 Circulation and Distribution Analysis EPP EUROPE
Circulation analysis
Copies per issue, annual average (07/18–06/19)
Actual circulation: 18,000 Russia, Belarus, Ukraine
10.3% = 1,854 copies
Scandinavia Latvia, Lithuania, Estonia
8.1% = 1,458 copies 4.2% = 756 copies
GB/IE Poland
18.9% = 3,402 copies 8.4% =1,512 copies
BeNeLux Czech Republic, Slovakia
5.9% = 1,062 copies 6.9% = 1,242 copies
Germany Switzerland, Austria
6.2% = 1,116 copies 1.6% = 288 copies
France Moldova, Romania, Bulgaria, Hungary
4.4% = 792 copies 9.0% = 1,620 copies
Spain/Portugal Croatia, Slovenia, Serbia, Bosnia-
2.7% = 486 copies Herzegovina, Albania, Montenegro
3.0% = 540 copies
Tunisia, Algeria, Morocco
1.4 = 252 copies Italy
2.8% = 504 copies
North and South America
4.1% = 738 copies Greece, Turkey
0.5% = 90 copies
South Africa
0.6% = 108 copies Middle East
1.0% = 180 copies
Summary of the survey method:
1. Method: File-based recipient-structure analysis – total circulation
2. Population: Actual circulation
3. Sample: Actual circulation
4. Target persons of the study: Recipients of the magazine
5. Study period: June/July 2019
6. Survey completed by: Konradin Media Group 7Trade Magazine
3 Readership Analysis EPP
1.1 Industries/industrial sectors: recipient groups Share of readers
Industry code acc. to classification of industrial sectors 2008 % Approx. 1.2 Company size: Share of readers
% Approx.
C.26.1 Prod. of electronic components and PCBs 7.7 703
C.26.2 Prod. of computers and peripheral equipment 3.8 347 1 – 49 employees 38.8 3,496
50.00 99 employees 10.2 931
C.26.3 Prod. of equipment and facilities of 100.00 199 employees 17.2 1,570
telecommunications technology 3.7 338 200.00 499 employees 12.5 1,141
C.26.4 Prod. of consumer electronics devices 2.4 219 500 and more employees 21.8 1,990
C.26.5 Prod. of measuring and control equipment 31.2 2,848
Actual circulation 100.0 9,127
C.26.6 Prod. of irradiation, electromedical and
electrotherapeutic equipment 1.8 164
C.26.7 Prod. of optical and photographic instruments
and equipment 5.0 456 1.3 Position in company Share of readers
C.27 Prod. of electrical equipment 26.7 2,437 % Approx.
C.28 Mechanical engineering 7.0 639 Corporate management 23.8 2,172
C.29.31 Prod. of electrical and electronic equipment 1st management level 15.3 1,396
for motor vehicles 4.4 402 2nd management level 37.8 3,450
C.30 Other vehicle construction 6.3 575 Employees, skilled workers, specialists 23.1 2,108
Actual circulation 100.0 9,127 Actual circulation 100.0 9,127
1.4 Job function Share of readers
% Approx.
Company management 18.0 1,643
Technical management/plant management 27.4 2,501
Research & development 1.5 137
Design engineering, engineering 10.5 958
Production, manufacturing, assembly 26.1 2,382
Testing/quality assurance 14.9 1,360
Purchasing 1.6 146
Actual circulation 100.0 9,127
8Trade Magazine
3 Readership Analysis EPP EUROPE
1.1 Industries/industrial sectors: recipient groups Share of readers 1.2 Company size: Share of readers
Industry code acc. to classification of industrial sectors 2008 % Approx. % Approx.
C.26.1 Prod. of electronic components and PCBs 11.3 2,034 1 – 49 employees 24.4 4,392
C.26.2 Prod. of computers and peripheral equipment 4.2 756 50 – 99 employees 11.7 2,106
100 – 199 employees 18.3 3,294
C.26.3 Prod. of equipment and facilities of 200 – 499 employees 12.8 2,304
telecommunications technology 5.5 990 500 and more employees 32.8 5,904
C.26.4 Prod. of consumer electronics devices 4.6 828
C.26.5 Prod. of measuring and control equipment 24.9 4,482 Actual circulation 100.0 18,000
C.26.6 Prod. of irradiation, electromedical and
electrotherapeutic equipment 1.8 324
C.26.7 Prod. of optical and photographic instruments 1.3 Position in company Share of readers
and equipment 4.7 846 % Approx.
C.27 Prod. of electrical equipment 25.2 4,536
Corporate management 20.4 3,672
C.28 Mechanical engineering 4.9 882 1st management level 18.7 3,366
C.29.31 Prod. of electrical and electronic equipment 2nd management level 37.9 6,822
for motor vehicles 6.5 1,170 Employees, skilled workers, specialists 23.0 4,140
C.30 Other vehicle construction 6.4 1,152
Actual circulation 100.0 18,000
Actual circulation 100.0 18,000
1.4 Job function Share of readers
% Approx.
Company management 17.5 3,150
Technical management/plant management 28.1 5,058
Research & development 1.5 270
Design engineering, engineering 9.5 1,710
Production, manufacturing, assembly 26.3 4,734
Testing/quality assurance 15.7 2,826
Purchasing 1.4 252
Actual circulation 100.0 18,000
9Trade Magazine
Editorial Programme
PCB & board assembly Rework: Repair work stations and processes, reballing, hand soldering tools,
materials, solder fume extraction, heat management | In issues 3-4, 5-6, 7-8, 10
Dispensing/dosing: nderfill and curing, housings,
wrapping, handling, materials | In issues 3-4, 5-6, 7-8, 10 Screen/paste printing: solder paste application and adhesives,
squeegees, screens, stencils, tension frames | In issues 1-2, 3-4, 7-8, 10
Selektiv/Conformal Coating: Surface treatment, curing and drying
In issues 1-2, 3-4, 7-8, 10, 11 Traceability/logistics: Marking/RFID, laser technology, scanners, lettering, labels,
barcodes, production and fitting logistics, supply chain management, packaging,
Assembly: Production processes (SMD, THT), printed electronics, LED, component transportation, portfolio management, logistics | In issues 3-4, 5-6, 7-8, 9, 11
preparation and feed, process optimisation, Obsolescence Management, quality
management | In issues 1-2, 3-4, 5-6, 7-8, 9 Chip-packaging & assembly
EMS/contract manufacturing: Outsourcing and competitive strategies, printed Die and wire bonding: Bonding systems and wires, packaging, micro-positioning,
circuit boards, assemblies, consulting, prototyping testing bondability, shear force and bond strength, embedded technologies
In issues 5-6, 7-8, 11 In issues 1-2, 5-6, 7-8, 9, 10
Production automation: Board handling, loading and unloading, software, MES, Hybrid and multi-chip production: Thick-layer technology, LTTC, hybrid printing,
production control, lean management, RF technologies, Cleanroom thick-layer pastes, substrates/ceramics, lighting, etching, vacuum technology,
In issues 3-4, 5-6, 7-8, 10, 11 micro-assembly, laser | In issues 3-4, 5-6, 7-8, 11
Future technologies: Smart Factory, Industry 4.0, robotics, 3D printing, networking, 3D system integration: 3D WLP, 3D chip system, stacking, laser, 3D-MID
Internet of Things (IoT), M2M communication, Big data, Cyber physical systems, In issues 1-2, 3-4, 5-6, 7-8, 9, 11
Smart grid, Al, E-Mobility, autonomous driving | In issues 5-6, 7-8, 10, 11
Test & quality assurance
Cable processing: Tools and systems for cutting, stripping, feeding, contacting/
assembling of wiring and cable harnesses | In issues 3-4, 7-8 Workplace equipment: Furniture, tables, built-in appliances, lighting, EMC/ESD
In issues 1-2, 3-4, 5-6, 7-8, 11
Soldering: Reflow, vapor phase, selective, wave, flow agents, nitrogen, process
analysis, therm. section production, AVT, recycling of Altlotrecycling, efficiency Electrical assembly testing: Board testers (MDA, in-circuit test, function, combina-
In issues 1-2, 3-4, 7-8, 9, 11 tion, flying probe, boundary scan), VXI test platforms, test pens and adapters
In issues 3-4, 5-6, 7-8, 9, 10, 11
Depanelling: Automatic, semi-automatic and manual machines, aids, processes
(laser, etching, milling …) | In issues 3-4, 5-6, 7-8, 9 Optical/X-ray inspection: AOI, AXI, SPI, CT, image processing, microscopy,
visual control, optical means of measurement | In issues 1-2, 3-4, 5-6, 7-8, 10, 11
Cleaning technology: Processes for cleaning and drying, substrates, cleaning agents,
recycling, environmental protection, laser | In issues 1-2, 3-4, 7-8, 9, 11 Reliability testing: shock and temperature testing, controlled climate cabinets,
environmental simulation, wear and life-span testing | In issues 3-4, 5-6, 7-8, 11
10Trade Magazine
Editorial Schedule 2020
Issue Focus Fairs/Events
1-2/2020 Preview
Trade Fair SMTconnect
Assembly & PCB production
Selective/conformal coating, assembly,
Test & quality assurance
Workplace equipment,
Additional
IPC EXPO APEX,
San Diego 29.01.-31.01.
Publication date: 8th EPP Innovation soldering, cleaning technology, screen/paste Optical/X-ray inspection 8th EPP InnovationFORUM
distribution:
21.02.2020 FORUM Germany printing Germany
1,000 copies
Advertising deadline: 05.03.
30.01.2020 Chip packaging & assembly
Editorial deadline: Die and wire bonding, 3D system integration LOPEC,
18.12.2019 Munich, 24.03.-26.03.
3-4/2020 Trade Fair Main Edition:
SMTconnect
Assembly & PCB production
Dispensing/dosing, selective/conformal
Test & quality assurance
Workplace equipment,
INTERSOLAR EUROPE,
Munich,
Publication date: coating, assembly, production automation, electrical assembly testing, 17.06.-19.06.2020
06.05.2020 Follow-up: 8th EPP cable processing, soldering, depanelling, optical/X-ray inspection,
Advertising deadline: InnovationFORUM cleaning technology, rework, screen/paste reliability testing SMTconnect,
08.04.2020 Germany printing, traceability/logistics 28.07.-30.07.2020
Editorial deadline:
xx.xx.2020 Chip packaging & assembly
Die and wire bonding, hybrid and multi-chip
production, 3D system integration
EPP Trend:
Manufacturing
Future technologies
• IoT/Industry 4.0
Optimised soldering process
• Wave
EUROPE Automation • Robotics/augmented reality • Reflow
April 2020 • E-Mobility • Selective
Publication date: Chip packaging & assembly Optimum screen printing
06.05.2020 • Die and wire bonding • Stencils
Advertising deadline: • Multichip production • Paste
08.04.2020 • 3D system integration • Printers
Editorial deadline:
18.03.2020 Assembly & PCB production Test & quality assurance
• Cleaning • AOI/AXI/SPI
• Depanelling • Microscopy
• Cable processing • Pre- or post-reflow
11Trade Magazine
Editorial Schedule 2020
Issue Focus Fairs
5-6/2020 Follow-up:
SMTconnect
Assembly & PCB production
Dispensing/dosing, assembly, EMS/Contract
Test & quality assurance
Workplace equipment,
Publication date: Manufacturing, production automation, electrical assembly testing,
15.07.2020 future technologies, depanelling, rework, optical/X-ray inspection,
Advertising deadline: traceability/logistics reliability testing
17.06.2020
Editorial deadline: Chip packaging & assembly
27.05.2020 Die and wire bonding, dispensing/dosing,
Hybrid and multi-chip production, 3D system
integration
7-8/2020 Theme issue future technologies
Annually, in August, EPP dedicates a complete edition to a highly topical subject.
Publication date:
2019: future technologies – 3D printing, Big Data, Industry 4.0, Smart Factory, E-Mobility, … – See price chart on page 18 for prices
20.08.2020
Advertising deadline: Assembly & PCB production Test & quality assurance
29.07.2020 Dispensing/dosing, selective/conformal Workplace equipment, electrical assembly
Editorial deadline: coating, assembly, EMS/Contract Manu- testing, optical/X-ray inspection,
01.07.2020 facturing, production automation, future reliability testing
technologies, cable processing, soldering,
depanelling, cleaning technology, rework, Theme issue future technologies
screen/paste printing, traceability/logistics 3D printing, Big Data, Industry 4.0, Smart
Factory, E-Mobility, …
Chip packaging & assembly
Die and wire bonding, Hybrid and multi-chip
production, 3D system integration
9/2020 Focus:
LED production
Assembly & PCB production
Assembly, soldering, traceability/logistics
Test & quality assurance:
Electrical assembly testing
Fachforum Materialma-
nagement meets SMT,
Publication date: 29.09.
10.09.2020 Chip packaging & assembly
Advertising deadline: Die and wire bonding, 3D system integration
19.08.2020
Editorial deadline:
22.07.2020
12Trade Magazine
Editorial Schedule 2020
Issue Focus Fairs
10/2020 Focus:
Dispensing/coating
Assembly & PCB production
Dispensing/dosing, selective/conformal
Test & quality assurance
Workplace equipment, electrical assembly
Bondexpo,
Stuttgart, 07.10.-10.10.
Publication date: coating, production automation, depanelling, testing, optical/X-ray inspection, reliability Motek,
06.10.2020 rework, screen/paste printing testing Stuttgart, 05.10.-08.10.
Advertising deadline:
14.09.2020 Chip packaging & assembly parts2clean,
Editorial deadline: Die and wire bonding, 3D system integration Stuttgart, 27.10.-29.10.
17.08.2020 EPP InnovationsForum,
28.10.
EPP Trend:
Technologies of the
Rapid component supply
• Feeder solutions
Chip packaging & assembly
• Die and wire bonding
EUROPE future • Component configuration • Hybrid production
Nov. 2020 • Manual, semi-automatic, inline • 3D system integration
Publication date: Efficient automation Assembly & PCB production
29.10.2020 • Smart Factory/Industry 4.0 • Selective/conformal coating
Advertising deadline: • M2M communication • Cable processing
07.10.2020 • Autonomous driving • Rework
Editorial deadline:
09.09.2020 Test & quality systems Optimised soldering process
• Reliability testing • Wave
• X-Ray Test • Reflow
• Boardtester (Flying probe/Boundary scan) • Selective
11/2020 Trade fair issue:
electronica
Baugruppen- & Leiterplattenfertigung
Selective/conformal coating, EMS/Contract
Test & quality assurance
Workplace equipment,
electronica, Munich,
10.11.-13.11.2020
Publication date: Manufacturing, production automation, electrical assembly testing, Semicon Europe,
03.11.2020 Focus: soldering, cleaning technology, traceability/ optical/X-ray inspection, Munich, 10.11.-
Advertising deadline: Manufacturing logistics reliability testing 13.11.2020
12.10.2020 automation
Editorial deadline: Chip packaging & assembly:
14.09.2020 Hybrid/multi-chip production, 3D system
integration
13Trade Magazine
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15Trade Magazine
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Position: in News & Highlights
Business cards Only Print per year 1,320.00 60 x 82
Print + premium company profile (Online) per year 3,610.00
16Trade Magazine
Rate Card No. 43 Page 4 of 5 (Prices valid as of 01.10.2019, in €, plus VAT)
Ad Specials
Specifications Prices Further options / Quantities/formats:
technical notes width x height in mm
Belly band
105 mm high Single-sided printing incl. production,
handling not included
8,000.00
125.00 per thsd.
Paper: 200 g matt art paper, 2 x
fold grooves with adhesive dot
Format:
Quantity:
465 x 105
9,400 cop.
plus 3 mm bleed
Bound insert 1 leaf = 2 pages 135 – 180 gsm 5,850.00 Front page marked. Insert format: 210 x 297
2 leaves = 4 pages 80 – 180 gsm 9,400.00 Other formats and weights on Delivery: untrimmed 216 x 305
request, with sample.
Quantity: 9,900 cop.
Loose insert With insert note in magazine. 250.00 per thsd. Other formats and weights on Max. format of insert: 200 x 290
up to 25 g Partial allocation by first digit of Min. run 3,000 cop. request, with sample. Quantity: 9,400 cop.
postcode is possible.
Tip-on 61.00 per thsd. Quantity: 10,200 cop.
Postcard Postcard
Automatic gluing 37.00 per thsd.* Manual gluing (pin-point Must accompany all copies
Minimum size of carrier ad: 1/1 page plus carrier ad accuracy) 74.00 per thsd.* Circulation: 9,200 cop.
*no agency commission on technical costs
Technical information regarding Ad Specials can be found in the sales document (PDF) at:
https://media.industrie.de/mehr-mediainformationen
More on
ad specials:
www.media.industrie.de
17Trade Magazine
Rate Card No. 43 Page 5 of 5 (Prices valid as of 01.10.2019, in €, plus VAT)
Special issues
EPP EUROPE – International edition Theme issue future solutions
Quantity: 18,000 copies – 2 x per year EPP 7-8/2020
Ads: Standard formats Ads: Standard formats
Formats Total rate Format: width x height in mm Theme issue − Formats and prices
4c Trim: add 3 mm to each side
Type area Trimmed Basic package: 1/1 page, 4-colour 3,000.00
1/1 page 5,870.00 188 x 270 210 x 297
or or
Juniorpage 3,775.00 3col 140 x 190 151 x 205 Company Display Profile
profile Ad ad
1/2 page 3,375.00 land. 4col 188 x 133 210 x 150 Premium package: 2/1 pages, 4-colour 4,300.00
port. 92 x 270 103 x 297
1/3 page 2,675.00 land. 4col 188 x 88 210 x 105
port. 60 x 270 71 x 297
Company profile and display ad
1/4 page 2,035.00 land. 4col 188 x 65 210 x 82
2col 92 x 133 103 x 150 Company profile: Structured according to fixed layout specifications for headings,
port. 1col 44 x 270 55 x 297 text volume, image quantity/formats, logo, contact details, e.g. URL, telephone,
e-mail, QR code or link. Details on request.
Total rates 4c. Further ad formats and prices on request. More information in the Editorial Schedule starting on page 11.
18Your Partner for Touchpoint Marketing
For all phases of the customer journey, Konradin Industry has an ideal cross-media offer
The customer journey model follows the constantly evolving needs of the target group throughout the buying process.
The marketing goal is to create optimal touchpoints.
Latency Consideration
Even without buying intent, purchase Advertising Trade event Advertorial Print Banner Narrowing of alternatives, selection of
impulses are required
Lead generation Website Product catalogue Newsletter possible suppliers and products
(relevant set)
• If you want to attract attention, you
have to stand out and be ‚loud‘. Trade magazine Trade event Banner Webinar Social media • Advertising strengthens the
Microsite TRADE JOURNAL Exp Round ta-
A purpose of traditional advertising. Cross-media supplier’s image and identifies
lse
• Pull-Marketing-Activities
t ency lora Emailing
tangible product advantages
ble Market a research Copy testing
pu
L
• PR facilitates confidence-building
tio
Im
n
Trade fair Dates Product test Corporate Publishing
via references, testimonials, etc.
Exploration
Sat
Ad Video Brand awareness study
Banner Roads- Purchase
isfa
Active research, familiarisation with
Research
how Insert
A ft e r
Negotiation of services and conditions
CUSTOMER
the subject matter and definition of
Seminar promotion Whitepaper
ctio
the purchasing criteria for purchase
Application video Website Advertorial Interview
n
on
• Advertising ensures awareness
Banner Lead generation JOURNEY
Catalogue Newsletter Trade
• Direct sales advertising with pricing/
ati
of solutions and USPs promotions
• Pull-Marketing-Activities • Interaction between marketing/
er
Sa
magazines Trade event Banner Webinar Socials Media
n
e sales
id
nc
Selectio
le
Microsite Customer
ustomer e Con
rie magazine Cross-media Roundtables
p After Sales
Ex
Application video Website PurchaseAdvertorial Interview Exceptional customer service will
Website Print Market research Copy testing Email secure loyalty and reduce the next
journey
Customer-journey model Lead Generation Website Catalogue Newsletter Ads • Brand/image advertising to
Divided into 5 distinct phases.
Depending upon how they are Company profile Market research Copy testing Emailing authenticate your qualification (as
a big player, industry or technology
experienced, changes in direction Trade fair Dates Product test Advertisement Newsletter specialist).
or abridgement may also occur. • Customer communication and user
interaction
19Website
epp-online.de | epp-europe-news.com (Prices valid as of 01.10.2019, in €, plus VAT)
epp-online.de/epp-europe-news.com
the portals for electronics production in D/A/CH or EMEA Increase Reach through Retargeting
With this option, you can also reach your precise target audience on the Google
Display Network via high-reach news and consumer portals. You will have the
opportunity to present your advertising message to your target group for a
substantially longer period of time.
responsive
web design Choose your topic-specific audience and adopt advance retargeting options to
extend your reach with display ad impressions!
The target group Marketing process
€ AD
AD AD
www.epp-online.de and www.epp-europe-news.com
Integrate Marketing of the Campaign Present on
Target group: pixels on the target group setup websites of
The core target group consists of technical and general managers, from senior management website Google Display
and plant management, to production and quality management in companies with their Networks
own electronics production. It also includes design and development engineers, along with Your advantages:
engineers involved in systems integration, planning/project planning, etc. • Low wastage, thanks to targeted reach for users with a specific interest in the
topic.
In brief:
The latest news covering the entire electronics production industry. It is concisely and • Control of your advertising investment through precise evaluation of audience
clearly presented and its content is expertly researched. The years of expertise and reach.
detailed market knowledge of the EPP editorial team guarantees high-quality content • Increase your brand awareness and image through recurring presence on
focused on every facet of electronics production. White papers, webinars, videos high-reach portals.
(applications or statements) alongside all important dates of the Industry, combine to
make the portals even more useful. Price on request.
Any questions? We are happy to help!
Advertising formats and prices: See next page for standard formats, additional
advertising formats on request. Also supply the corresponding advertising materials for
display on mobile devices. More information and technical details at media.industrie.de.
20Advertising format Position on Size in pixels (w x h) Description Positioning Size in pixels (w x h) Price
on all pages* Desktop and Tablet** Desktop and Tablet Desktop and Tablet Mobile Mobile per week
Leaderboard/ 728 x 90 Placement above 300 x 50 400.00
Large Leaderboard/ 970 x 90 the Header
Expandable Leaderboard 728 x 90 and 728 x 300
(Sticky) Skyscraper/ 120 x 600 Placement on the 300 x 50 370.00
(Sticky) Wide Skyscraper 160 x 600 right side next to
Content (Sticky:
Banner remains in
the field of view
when scrolling the
page)
Hockeystick/ 728 x 90 and 160 x 600 Leaderboard 300 x 75 770.00
Wallpaper with additional or adjacent to
background colour 970 x 90 and 120 x 600 Skyscraper on the
HEX-Code right
Frame Ad 120 x 600 and Leaderboard with 300 x 75 940.00
1.125 x 90 and Skyscrapers on left
120 x 600 and right.
Tablet display in
Hockeystick format
Billboard 970 x 250 Banner directly 300 x 75 510.00
below the
Navigation Bar
Medium Rectangle/ 300 x 250 Banner within 300 x 250 320.00
Video Ad Content or in the
outer column
*Does not apply to selected theme pages and company profiles.
**Size and position in pictures illustrative. Displayed in rotation.
Submission of data: 7 days before start of campaign by e-mail to auftragsmanagement@konradin.de
File formats: GIF, JPG, HTML5 (responsive), redirect. Max. file size 80KB. Please create HTTPS-compatible HTML5 (max. 2 MB) Additional ad formats:
and redirect files. File format for video ad: MPEG4 (file size max. 30 MB). For the advertisement formats Frame Ad, Wallpaper, Native advertising, see page 22
Sticky Skyscraper and Expandable Leaderboard, please request our technical specifications via e-mail to: Premium company profile, see page 23
auftragsmanagement@konradin.de.
Media Kit 2020 | EPP/EPP EUROPE – Website: epp-online.de/epp-europe-news.com 21Website
Native Advertising (Prices valid as of 01.10.2019, in €, plus VAT)
Native advertising will raise your company’s profile and gain new sales prospects
Konradin Industrie’s native advertising options will convey your messages to your Your benefits:
target audience - convincingly, effectively and packed with a high information • With your content, you offer the reader/user real benefits and added value.
content.
• Well-researched editorial articles on websites covering relevant topics.
In combination with traditional forms of advertising, native advertising will help you • Benefit from the high credibility and professional competence of our media
to sustainably consolidate and enhance your competence for specific topics in your brands.
relevant target groups.
• Your native advertising content cannot be blocked by ad blockers.
Sponsored Article Theme page
Theme: You provide the text, which is reviewed by our professional editorial staff Partner pages are the ideal environment to present yourself (products, services)
and may be edited, from case to case. We recommend you refrain from using to your target group as a competent partner with a long-term perspective on a
advertising copy within the text. selected topic. You determine the topic and to what extent we can support you,
in terms of the content. Content - thus setting thematic focal points!
Runtime: Sponsored articles will be published for four weeks, unless otherwise
agreed. A start is possible anytime. After expiry of the four weeks, the sponsored
article is still available in the archive.
Positioning: Integration as article (teaser) within the editorial part of the start page. Theme page – Services and prices (minimum lead time 8 weeks)
BASIC
Sponsored article – Services and prices (minimum lead time 4 weeks) Themes: Exclusively decided by yourself.
Possible formats: contributions, articles, texts, PDF, video, pictures, etc.
Sponsored article (will be marked as “advertisement”) Positioning: Displayed in the navigation section
• up to max. 6,000 characters (DOC) incl. spaces Time frame: 3 months 5,700.00
• plus 1 teaser image and a maximum of 2-3 additional images (150 dpi, JPG)
• plus links within the text PREMIUM
For further details, please refer to our extensive sales documents:
Package price per website 3,700.00 https://media.industrie.de/mehr-mediainformationen/ on request
22Website
Premium Company Profile (Prices valid as of 01.10.2019, in €, plus VAT)
Premium company profile
Your online presence at industrie.de and 11 additional Konradin Industrie websites
includes:
• Data and contact
• Own header image
• Logo
• A description of your company
• Published print articles with Konradin Industrie
• Downloads: your videos, webinars, white papers with Konradin Industrie*
• Max. 3 additional download offers (optional with registration)*
• Link to your social media account
• Integration of your RSS feed on the page
Premium company profile Price/year
Premium company profile at industrie.de and
11 additional websites of Konradin Industrie
Start possible anytime
Basic price for 1 year 2,950.00
*Leads on demand, per lead 70.00
on all Raise your company’s profile and promote your Additional 3 download offers 300.00
Konradin Industrie services with a premium company profile in the
websites network of Konradin Industrie. Extension by additional 12 months 2,300.00
Book the Online Company Profile in combination with the Print Business Card
for a special price.
automationspraxis.de industrieanzeiger.de prozesstechnik-online.de
beschaffung-aktuell.de kem.de qe-online.de For further details, please refer to our extensive sales documents:
epp-online.de mav-online.de sifa-sibe.de https://media.industrie.de/mehr-mediainformationen/
industrie.de medizin-und-technik.de wirautomatisierer.de
Data submission: via e-mail to auftragsmanagement@konradin.de
23„Partner für Elektronikfertigung“.
Wer hat die Lösung, die der Elektronikfertiger sucht? Produkt-Visitenkarten helfen schnell, passende
Produkte/Lösungen oder Informationen zu Unternehmen zu finden.
Trade magazine
Bestücken
Business Card Selektiv/Conformal Coating
(Prices valid as of 01.10.2019, in €, plus VAT)
EMS/Contract Manufacturing Löten
Fertigungsautomatisierung
Kabelbearbeitung Nutzentrennen
Reinigungstechnik
Your print business
• 1 year presence
card includes
Sieb-/Pastendruck Business card print
Category / issues
Price Price Combination
Re wo r k
• in the trade magazine of yourTraceability/Logistik
choice in the trade magazine Online Print Print + Online
3D-Systemintegration
• in the relevant category* Die-/Drahtbonden Partner for robotics and factory
Automationspraxis
Hybrid-/Multichipmodulfertigung Dispensen/Dosieren 1,980.00 3,940.00
automation / 10 issues
Arbeitsplatzeinrichtung Optische-/Röntgeninspektion
Elektrischer Baugruppentest ZuverlässigkeitstestBeschaffung aktuell Purchasing partner / 10 issues 1,980.00 3,940.00
Weitere Fakten zu Unternehmen, Details zum Angebots- und Leistungsspektrum finden Sie im
cav – Prozesstechnik für die Partner for the chemical industry /
Firmenverzeichnis auf www.epp-online.de.
1,980.00 3,940.00
Unter folgendem Link gelangen Sie zur Übersicht aller Online-Firmenprofile. Chemieindustrie 12 issues
dei – Prozesstechnik für die
Partner for the food industry / 10 issues 1,980.00 3,940.00
Bookmark! www.epp-online.de/firmenverzeichnis Lebensmittelindustrie
Premium company profile 2,950.00
Partner for automation technology /
elektro AUTOMATION 1,320.00 3,610.00
7 issues
A LTLOTE N TS O RG U N G LÖTE N WEITER B I LDU NG
EPP Elektronik Produktion & Partner for electronics manufacturing /
1,320.00 3,610.00
Prüftechnik 7 issues
Partner for the industry / monthly, issues:
Industrieanzeiger 1,980.00 3,940.00
1, 3, 6, 10, 13, 16, 18, 21, 23, 25, 27, 28
MTM Ruhrzinn GmbH Rehm Thermal Systems GmbH Technische Akademie Esslingen – TAE
www.ruhrzinn.com www.rehm-group.com www.tae.de
KEM Konstruktion Partner for engineering / 10 issues 1,980.00 3,940.00
Ruhrtalstr. 19, 45239 Essen Gegründet 1990 ist Rehm Thermal Systems heute Die Technische Akademie Esslingen (TAE) mit Sitz in
Phone: +49 201 6471 11-50 Technologie- und Innovationsführer für die moderne
mav Innovation in der
Ostfildern – nahe der Landeshauptstadt Stuttgart – ist
Partner for the production industry /
Fax: +49 201 6471 11-59 und wirtschaftliche Elektronik-Baugruppen-Fertigung. seit über 60 Jahren für Unternehmen und Privatper-
1,980.00 3,940.00
info@ruhrzinn.com Als global agierender Hersteller von Löt- und
Trocknungssystemen für die Elektronik- und Photo- spanenden Fertigung
sonen internationaler Partner für effektive Fort- und
Weiterbildung. 10 issues
MTM Ruhrzinn ist der Spezialist für die Altlot- voltaikindustrie sind wir in allen relevanten Mit rund 1000 Veranstaltungen, einem Kompetenz-
entsorgung in EMS-Betrieben. Fokussiert auf das
Recycling von Zinnkrätze, Lotpastenabfälle und Alt-
Wachstumsmärkten vertreten und realisieren als
Partner für unsere Kunden, Fertigungslösungen, die medizin&technik
netzwerk von mehr als 4000 Referenten und über
10 000 Teilnehmern pro Jahr gehören wir zu den größten Partner for medical technology / 6 issues 1,320.00 3,610.00
lot aus dem Tiegelwechsel, bieten wir: Standards setzen. Weiterbildungsanbietern im deutschsprachigen Raum.
• Wettbewerbsfähige Ankaufspreise
phpro – Prozesstechnik für
Auch in den Bereichen Studium und Ausbildung bietet
Partner for the pharma industry /
• Kostenlose Abholung die TAE jahrzehntelange Erfahrung. Sie finden bei uns
1,320.00 3,610.00
• Neue Behälter für Zinnabfälle
• Entsorgungsnachweise die Pharmaindustrie
berufsbegleitende Bachelor-, Master- und Online-
Studiengänge, mit denen Sie Beruf und Studium per- 5 issues
• Rechtssicherheit beim Umgang mit Lotabfällen fekt verbinden.
QUALITY ENGINEERING Partner for quality assurance / 5 issues 1,320.00 3,610.00
Sicherheitsbeauftragter
EPP Januar/Februar 2019 121
Partner for occupational safety / 10 issues 1,980.00 3,940.00
*Categories Print (examples):
Drive technology industrial safety automation operating Sicherheitsingenieur Partner for occupational safety / 12 issues 1,980.00 3,940.00
equipment C-part management energy management fluid
engineering used machinery handling technology Start possible with any issue
industrial building industry services components + systems
plastics processing laser technology logistics materials
flow microsystems technology assembly technology Business card 60 mm wide x 82 mm high, logo, four-coloured
surface technology quality assurance robotics joining Format 2 lines for company name and web address, 14 lines of text, approx.
technology packaging materials tool and mould making 50 characters incl. spaces. Positioning in your category of choice*
supply industry
Categories might be modified by Konradin Book the Print Business Card in combination with the Online Company Profile for a special price.
24Newsletter
EPP-News | EPP-EUROPE-News (Prices valid as of 01.10.2019, in €, plus VAT)
Ad format*/position Size in pixels (w x h) Prices
Leaderboard 728 x 90** 1,250.00
above header
Text/image ad Image: 200 x 150, 620.00
text: 300 char.
(incl. spaces)
Fullbanner 468 x 60** 620.00
590 x 100**
responsive
web design
Title: EPP-News, Medium Rectangle 300 x 250 620.00
EPP-EUROPE-News
In brief:
EPP-News and EPP-EUROPE-News offer interesting and varied news from the world
of electronics production. It contains industry reports, technology trends, applica-
tions, interviews, references to events and knowledgeable tips and advice. * Size and position in picture illustrative.
**Display on mobile devices: scaled to a width of 300 pixels
Frequency:
EPP-News: Weekly, every Wednesday, prior to SMT + electronica twice a week on
Tuesdays + Thursdays. Data delivery:
EPP-EUROPE-News: biweekly, Tuesdays 7 days prior to start of campaign via e-mail to: auftragsmanagement@konradin.de
Formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible,
Distribution: tracking pixels are not built in (file size max. 60KB).
EPP-News: 10,000 personally named and qualified addresses. With animated GIF files, the e-mail may only display
EPP-EUROPE-News: 9,000 personally named and qualified addresses. the first animation Frame.
Target group: To view the current newsletter and subscribe, please
Subscribers are qualified, named recipients who want to stay informed about the go to: www.epp-online.de/newsletter and
latest news on electronics production. epp-europe-news.com/newsletter or scan QR codes
25Newsletter
Editors’ Special Newsletter (Prices valid as of 01.10.2019, in €, plus VAT)
Ad format*/position Size in pixels (w x h) Price
1 x Leaderboard 728 x 90**
above header
3 x Text/image ad Image: 200 x 150,
text: 300 char.
(incl. spaces)
or
3 x Fullbanner 468 x 60**
responsive
web design or
3 x Medium Rectangle 300 x 250
Your benefits:
• We present your topic to the market
• You benefit from a strong media brand
• Your advertising message receives the complete attention of the subscribers,
all of the ad placements are exclusively at your disposal maximum of 4 positions 4,700.00
• Attractive pricing
* Size and position in picture illustrative.
Content:
**Display on mobile devices: scaled to a width of 300 pixels
The Editors’ Special Newsletter is presented with the same look&feel of the regular
online newsletters. You will determine the subject focus and date of distribution.
Our editorial staff will carefully research the contents of the co-ordinated topic. If
Data delivery:
desired, your press releases can also be integrated into the newsletter. Finally, the
7 days prior to start of campaign via e-mail to: auftragsmanagement@konradin.de
editors compile the completed Editors’ Special Newsletter, incorporating your
Formats: GIF, JPG (DOC additionally for text/image ad), tracking code is possible,
exclusive banner advertising content.
tracking pixels are not built in (file size max. 60KB).
With animated GIF files, the e-mail may only display the first animation frame.
Recipients: 10,000 recipients of EPP-News; 9,000 recipients of EPP-EUROPE-News
Send dates: on request
Availability: on request
26Extras
Video (Prices valid as of 01.10.2019, in €, plus VAT)
Moving
pictures say
more!
At the trade fair At the trade fair Your company
Video statement VideoWall sponsoring Application video
Put your trade fair highlights in the spotlight! We’ll Our editors conduct exclusive video interviews with Combine your application report in print with a multi-
shoot an exclusive and professional video on your reputable business partners from market-leading media video. We will manage the production for you!
stand, as a combination of company statement and companies in the “TV Studio” located on the Konradin Possible contents: interview with manufacturers and
technology/product presentation. Stand. users, production overview, machinery in operation
including detailed shots.
Example videos: www.prozesstechnik.industrie.de/videos Example videos: www.prozesstechnik.industrie.de/videos Example videos: www.prozesstechnik.industrie.de/videos
Benefits and prices Benefits and prices Benefits and prices
(at least 4 weeks lead time) (at least 6 weeks lead time) (at least 6 weeks lead time)
Briefing before the fair, filming with you at the Your sponsor logo visible on the VideoWall and Briefing, treatment, filming on site (1 day),
booth (1 hour maximum), editing, cutting, incl. a in every video opening credits editing, cutting, incl. a correction run,
correction run, video (HD quality, length < 5 min.) One video interview in front of the VideoWall video (HD quality, lengthExtras
Address Rental | Mailing (Prices valid as of 01.10.2019, in €, plus VAT)
GDPR-
Compliant
Address rental
Take advantage of our professional addresses to attract new customers Communicate successfully with professional print and e-mailings.
for your company. Just get in touch.
Select addresses for your mailings from our qualified database
using criteria such as:
Tip: E-mailings are perfect for invitations to roadshows, open houses and events,
Region • Industry • Company size • Function • Position trade fairs, webinars, webcasts, product launches and much more.
E-mailing
Print mailing – Lettershop
We manage your e-mailings to interested
and potential customers, including We manage your complete
dispatch and reporting. designed print-mailing
Multiple shots lead to higher success service via our Lettershop
rates. – from print to dispatch.
E-mailing − Benefits and prices (at least 6 weeks lead time) Print mailing − services and prices (at least 6 weeks lead time)
Handling: Handling:
1 e-mailing, 1 draft (correction), 1 selection, 750.00 1 selection by industry and function effort-based
use of the existing template, Creation, handling, postage, dispatch
dispatch, reporting Address rental
from 0.55 per address
Address rental Minimum order value € 1,100.00 = 2,000 addresses
from 0.75 per address
Minimum order value € 750.00 = 1,000 addresses
No agency commission on price
Multiple shots:
1 reminder with same content, same template,
Handling 110.00 Detailed information on request.
same address selection
per address from 0.40
No agency commission on price
Detailed information on request.
28Lead Generation (Prices valid as of 01.10.2019, in €, plus VAT)
GDPR-
Compliant
A professional partner for qualified leads
Why lead generation? What is a ‘lead’? Factors for successful
lead generation:
Prospective customers initially look for with the (desired) provider, he will You will receive qualified contacts with
solutions to their problems and not for remain unrecognised. a concrete interest in your specific • Topicality of the subject
products! topic. You can then use these valuable • Relevance of the topic for the
Conclusion: contact details for your marketing or target group
Information is increasingly being The prospective customer, thus the sales communication in accordance • Users and exclusivity of the
researched via the Web, at the potential buyer, must be addressed with EU-DSGVO (General Data information presented
individually appropriate time within through different TouchPoints – in Protection Regulation). • Size of the defined target group
the customer journey. Until the terms of both time and content.
prospect comes into direct contact
How does lead generation work with Konradin Industrie?
Scope of services MQL or SQL?
Konradin lead campaign
Marketing Qualified Lead (MQL) is a lead with interest in your product or service.
Visit
You can reach MQLs with the online tools Webinar and Whitepaper (see the
Awareness following pages).
Lead
Sales Qualified Lead (SQL) is a contact that has developed into a genuine prospective
MQL From MQL to SQL buyer through their own activities and with the support of marketing.
through lead nurturing
Consid- via marketing You can reach SQLs with Konradin Industrie through tailor-made campaigns that we
eration SQL automation develop mutually with you. You will benefit from our professional campaign
management. Marketing automation and nurturing processes, as well as the entire
portfolio of Konradin media channels, will be adopted to fulfil the objectives of your
Opportunity campaign. In addition, our team of experienced editors will assist you with content
creation.
Decision
Customer Any questions? We are happy to help!
29Lead Generation
Webinar (Prices valid as of 01.10.2019, in €, plus VAT)
Webinar –
convey worldwide
expertise and Webinar − Services and price (minimum lead time 6 weeks)
generate leads Announcement of your webinar on the website with
image • text • registration page
Promotion in
newsletter • website • further appropriate media of Konradin Industrie
E-mailing of invitations • reminders • appointment reminders • follow-ups
Online webinar space and live transmission (approx. 60 minutes),
Poll during the live broadcast
The advantages of a webinar package Professional moderator, inclusion of up to two speakers on your side
(technical checks before broadcast)
• New contacts – get to know potential customers who are specifically
interested in your product. Registration list including contact details
• Competent implementation – based on our webinar experience, Detailed reporting
we organise your webinar, you appoint the speaker.
On-demand webcast after live transmission on the website with image and text
• Image enhancement – modern forms of media for modern people. Package price
7,700.00
• Cost and time savings – regardless of location, no travel expenses or (No agency commission on price)
accommodation costs.
• Multimedia knowledge transfer – share audio and video content or files with
the participants.
Options at extra charge:
• Direct contact – in the form of a Q&A chat session and additional polls for a
further qualification of leads. Leads (after live webinar) from € 70.00/lead
• Detailed reporting – You will receive the results of the polls, the attention rate
and the average length of stay during a webinar. For further details, please refer to our extensive sales documents:
https://media.industrie.de/mehr-mediainformationen/
• Webinar recording – We record your webinar and put it online as an
on-demand webcast on our websites – additional lead generation.
Data delivery: via e-mail to industrie.online@konradin.de
30You can also read
