FRENCH OUTLET CENTRE MARKET - February 2019 Outlets that stand out - Cushman & Wakefield Events

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FRENCH OUTLET CENTRE MARKET - February 2019 Outlets that stand out - Cushman & Wakefield Events
FRENCH
OUTLET
CENTRE
MARKET

Outlets that stand out

February 2019
FRENCH OUTLET CENTRE MARKET - February 2019 Outlets that stand out - Cushman & Wakefield Events
CONTENTS

Key figures                                                    2

Introduction                                                   3

The European market                                            4

Existing stock                                                 5

Projects                                                       7

Performances                                                  8

Challenges                                                    9

Investment                                                    10

Definitions                                                   12

Cushman & Wakefield – French outlet centres - February 2019        1
FRENCH OUTLET CENTRE MARKET - February 2019 Outlets that stand out - Cushman & Wakefield Events
KEY FIGURES FOR OUTLET CENTRES

                                                                                       26
                                                                 Organised centres
                                                                 (1 operator or more)

                                                                      70% of which in the regions
480,000 sq m
French stock

2.5% of shopping centre stock

                                                                        €153
                                                              Average basket in Europe

                                                                €310 for customers with high
                                                                           purchasing power

                                                                 6.3 sq m per
                                                                  1,000 pop.
                    60%                                       Density in France 2019

Share of boutiques selling                                                                    9.9 sq m in the
personal goods                                                                               United Kingdom

                         15% Medium spaces

                                                                    Sources: Cushman & Wakefield / Ecostra / Coniq

Cushman & Wakefield – French outlet centres - February 2019                                                          2
FRENCH OUTLET CENTRE MARKET - February 2019 Outlets that stand out - Cushman & Wakefield Events
INTRODUCTION

                                                              Brief history
                                                              Outlet centres first started to appear in France during the
                                                              1980s. Originally inspired by factory outlet stores that aimed
                                                              to sell part of their unsold production directly to the public,
                                                              outlet centres have gradually entered the market offering
                                                              products selling excess stock (old lines, seconds) at lower
                                                              prices than those found in traditional retail stores. These
                                                              centres have gradually evolved since their inception.

                                                              The first factory outlet centres appeared in traditionally
                                                              industrial areas with a high proportion of clothing
                                                              manufacturers, such as Troyes and Roubaix. The anarchic
                                                              development of these first-generation centres met with
                                                              mixed results and they were quickly replaced in the 1990s by
                                                              the first designer outlet centres or second-generation factory
                                                              outlet centres (“Marques Avenue” and “McArthur Glen” in
                                                              Troyes). These architecture and marketing of these concepts
                                                              improved and developers became more involved in site
                                                              management and promotion.

                                                              The third generation centres, inspired by the UK market,
                                                              appeared in the 2000s in new areas close to key areas for
                                                              tourism. The concept changed once again, adopting a more
                                                              playful architecture with the emergence of outlet villages –
                                                              one of the front-runners was “La Vallée Village” in Marne-la-
                                                              Vallée in 2000. The notions of “shopping for pleasure” and
                                                              “customer experience” were naturally incorporated into these
                                                              new centres. Merchandising was brought in alongside these
                                                              changes and centres were positioned at the high-end of the
                                                              market by promoting the quality of supply and the brands
                                                              available on site.

                                                              This trend grew in popularity over the 2010s with the arrival
                                                              of fourth-generation centres (outlet villages) that are
                                                              resolutely focused on labels and brands and build on
                                                              previous concepts by incorporating restaurant and leisure
                                                              areas as well as a range of services. The best examples of
                                                              these are recent openings in France and in Europe which
                                                              give this asset class a more upmarket image by focussing on
                                                              the premium/luxury end of the market.
                                                              With the sluggish economy affecting almost all distribution
                                                              formats, the “outlet centre” phenomenon stands out for its
                                                              vigour in terms of footfall, performance and investment
                                                              projects carried out by the main European operators.

Cushman & Wakefield – French outlet centres - February 2019                                                                     3
FRENCH OUTLET CENTRE MARKET - February 2019 Outlets that stand out - Cushman & Wakefield Events
FRENCH OUTLET CENTRE MARKET

   THE EUROPEAN MARKET

 Continued growth in European stock                                      Main outlet centre density in sq m per 1,000 inhabitants
 The European outlet centre market was relatively active with            in Europe, 2019
 over 3.7 million sq m of GLA by the end of 2018, over more than
 180 operational sites. Since 2016, the level of stock has risen
 by +12% by volume ad +8% by number of sites. France is
 ranked in third place in terms of the volume of space as well as
 the number of centres - behind the United Kingdom and Italy
 and just ahead of Spain and Germany. In terms of density,
 France is in the lower end of the ranking with 6.3 sq m per
 1,000 population and is far behind Portugal (13.9), Italy and the
 United Kingdom. This performance is partially due to the
 sector’s maturity, historical changes in industry and retail in
 France, as well as a strict regulatory framework (AEC retail
 authorisations that require an impact report, types of goods to
 be sold). France’s position in this ranking is similar to its ranking   Sources : Cushman & Wakefield, Ecostra, Oxford Economics
 for shopping centres. The average floor space at French sites
 stands at 18,000 sq m; this is in line with the median value for        Main outlet centre polarities in Europe, 2018
 Europe, but is below the average (21,000 sq m).

 Good operator representation
 The European outlet centre operator market has been largely
 dominated by MCARTHURGLEN since 1995 with 23 centres
 across Europe including 3 in France (Troyes, Roubaix and
 Miramas). NEINVER comes in second place with 16 outlet
 centres including “Roppenheim The Style Outlet” in France.
 This Spanish operator has 6 centres on the Iberian peninsula
 and also has centres across Europe, particularly in Poland
 where it has 4 sites. NEINVER recently disposed of its logistics
 assets to a fund managed by BLACKSTONE and is seeking a
 purchaser for the rest of the group. This operator is planning
 several openings in Europe, particularly the “Alpes The Style
 Outlet” in 2020 in Châtillon-en-Michaille on the French-Swiss
 border.
                                                                         Source : Ecostra
 Of the top-10 European operators, 5 have sites in France
 including 2 that are exclusive to France: CONCEPTS ET
 DISTRIBUTION-GROUPE MARQUES AVENUE, owners of the                       Main European outlet centres operators, 2018
 historical brands Marques Avenue and Quai des Marques.
 Open in France since 1993 (Troyes), the group currently runs 9
 sites.

 ADVANTAIL: One of the most recent operators (established in
 2008), opened Nailloux Outlet Village in 2011. This group now
 has 6 centres in France.
 LA COMPAGNIE DE PHALSBOURG jointly with FREEPORT
 have also entered the French market with the opening of “The
 Village” in Villefontaine, near Lyon. FIMINCO and JMP
 EXPANSION are expected to enter the market over the next
 few years.
                                                                         Source : Cushman & Wakefield, Ecostra

Cushman & Wakefield – French outlet centres - February 2019                                                                         4
FRENCH OUTLET CENTRE MARKET - February 2019 Outlets that stand out - Cushman & Wakefield Events
FRENCH OUTLET CENTRE MARKET
         EXISTING STOCK

                                                                                            Locations of main existing French outlet centres
     National coverage
     •   High concentration of sites in the Greater Paris Region,
         around 1/3 of organised centres by floor area and by
         number.

     •   French market dominated by Marques Avenue / Quai des
         Marques (9 sites).

     •   Historic and developed centres run by several operators:
         “Marques Avenue”, “McArthurGlen”, “Marques City” in
         Troyes, “Circuit des Marques” and “Marques Avenue” in La
         Séguinière.

     •   22,000 sq m at “The Village” in Villefontaine which opened
         in spring 2018. This was LA COMPAGNIE DE
         PHALSBOURG’s first outlet site and particular attention
         was paid to the site’s architectural concept - a key
         characteristic of these 4th generation centres. This centre
         will eventually attract 4 to 5 million visitors with a high
         purchasing power, placing it in 2nd place among the most-
         visited centres in France after “La Vallée Village”.

     •   The average vacancy rate varies by centre from 15% to
         25%. For some sites, vacancy forms part of the retailer
         renewal strategy and can vary significantly from one year to
         the next with a high rotation of brands.

                                                                                            Source: Cushman & Wakefield / Magdus

 Main outlet centres in France as at Q1 2019 (areas >10,000 sq m GLA)

                                                                                         Opening
Dpt              City                           Name                    GLA      Units                        Investor                          Operator / Developer
                                                                                          date
10       Saint-Julien-les-villas   Marques Avenue Mode et Maison        31 000     140    1993                 CIC/ AEW               Concepts et Distribution/Marques Avenue
31              Nailloux                 Nailloux Outlet Village        30 950     136    2011                 Klépierre              Advantail
10         Pont-Sainte-Marie                 McArthur Glen              28 800     108    1995       Savills Investment Management    Mc Arthur Glen
67           Roppenheim                    The Style Outlets            27 000     125    2012          Neinver / TH Real Estate      Neinver
13             Miramas                       McArthur Glen              25 000     120    2017           Mc Arthur Glen Group         Mc Arthur Glen
78       Les Clayes-sous-Bois                 One Nation                24 000     112    2013                 Catinvest              Catinvest
38           Villefontaine                    The Village               22 000     82     2018         Compagnie de Phalsbourg        Compagnie de Phalsbourg, Freeport Retail
57              Talange                    Marques Avenue               21 735     79     1987     CNP Assurances (AEW Europe SGP)    Concepts et Distribution/Marques Avenue
77               Serris                    La Vallée Village            21 400     112    2000                Value retail            Value retail
78        Vélizy-Villacoublay           Usine Mode et Maison            20 600     140    1986        Unibail Rodamco Westfield       Advantail
91        Corbeil-Essonnes         Marque Avenue A6 (ex-Art de Vivre)   20 100     111    2008     CNP Assurances (AEW Europe SGP)    Concepts et Distribution/Marques Avenue
78           Aubergenville               Marques Avenue A13             20 000     61     2015             Altarea Cogedim            Concepts et Distribution/Marques Avenue
59              Roubaix                         L'Usine                 18 550     74     1984              Primonial Reim            Advantail
59              Roubaix                      McArthur Glen              17 000     60     1999       Savills Investment Management    Mc Arthur Glen
95             Gonesse                Usines Center Paris Nord 2        16 500     110    1985     CNP Assurances / AEW Europe SGP    Advantail
10         Pont-Sainte-Marie                 Marques City               15 000     20     1990                    nc                  nc
95            Franconville              Quai des Marques A15            14 915     95     1989     CNP Assurances (AEW Europe SGP)    Concepts et Distribution/Marques Avenue
26        Romans-sur-Isère                 Marques Avenue               14 800     70     1999     AEW Europe SGP (Nami Investment)   Concepts et Distribution/Marques Avenue
93        Ile-Saint-Denis (L')             Marques Avenue               14 500     70     1985     CNP Assurances (AEW Europe SGP)    Concepts et Distribution/Marques Avenue
49          Séguinière (La)              Circuit des marques            14 267     51     1989               indépendants             indépendants
62            Coquelles                 L'Usine Channel Outlet          13 850     57     2003              Primonial Reim            Advantail
14             Honfleur               Honfleur Normandy Outlets         12 000     70     2017            Resolution Property         Advantail
33             Bordeaux                   Quai des Marques              12 000     44     2004                   Affine               Concepts et Distribution/Marques Avenue
49          Séguinière (La)                Marques Avenue               11 800     62     2005                 Klépierre              Concepts et Distribution/Marques Avenue

 Sources : Cushman & Wakefield / Ecostra / Magdus / Codata

Cushman & Wakefield – French outlet centres - February 2019                                                                                                                     5
FRENCH OUTLET CENTRE MARKET - February 2019 Outlets that stand out - Cushman & Wakefield Events
FRENCH OUTLET CENTRE MARKET

   EXISTING STOCK

   Retail activities                                                     Mix-merchandising in outlet centres, % by activity

   Most of the activity represented in outlet centres is traditionally
   concentrated in personal goods sector (clothing, shoes, leather
   goods, sportswear) as well as household goods (tableware,
   linen, small electrical). Since 2014 and driven by American
   outlets, department stores have started to appear in the outlet
   market with the opening of a GALERIES LAFAYETTE Outlet in
   the Paris region (“One Nation”) then outside Paris with
   “Marques Avenue” La Séguinière and “Nailloux Outlet”. This
   retailer now has stores in 10 sales outlets and should continue
   to develop its network in French outlet centres. LE
   PRINTEMPS Outlet followed with an opening at
   “McArthurGlen”, Miramas in 2017. In just a few years, these
   sites have taken the proportion of medium-sized units from 6%
   to 10% just as few years ago, to the current 15% to 20% of the        Source: Cushman & Wakefield
   overall floor space. These are primarily dedicated to personal
   goods (ready-to-wear clothing, shoes, sportswear). Following          Change in outlet centre stock, in 000 sq m (excluding
   the same trend seen for traditional shopping centres, the food-       renovations)
   and-beverage sector has gradually made its way into outlet
   centres. Originally, it was introduced to meet the needs of
   customers that can sometimes live up to 150km away and who
   wish to spend all day on site. The proportion allocated to this
   sector has therefore grown alongside the development of 4th
   generation centres and now accounts for 5% to 10% of the
   overall floor space in outlet centres. Leading supermarket,
   CARREFOUR EXPRESS made its first appearance at “One
   Nation” in 2018 over 150 sq m.

   Changes in stock
   The outlet centre market has seen progressive and relatively
   linear growth since its origins in the 1980s. As at the end of
                                                                         Source: Cushman & Wakefield
   2018, the overall volume of floor space in France stood at
   480,000 sq m across 20 sites which equates to just under 2.5%
   of shopping centre stock. This is therefore a highly specific         Changes in annual openings by type, in 000 sq m
   market due to the restricted and exclusive network. By 2025, an
   additional 200,000 sq m is expected to be completed, taking the
   overall volume to around 670,000 sq m. As for any retail
   project, it is likely that some of this space will be postponed or
   even cancelled. As this is a relatively recent concept, the most
   openings were new space creations (average of 90% in 2017).
   Some centres have expanded since the 2000s, driven by
   turnover growth and changes in the retail landscape. These
   extensions have been for fairly limited spaces with an average
   of around 2,900 sq m per site.

                                                                         Source: Cushman & Wakefield

Cushman & Wakefield – French outlet centres - February 2019                                                                      6
FRENCH OUTLET CENTRE MARKET

         PROJECTS

  Main projects
       Outlet centres - main projects due in 2019 / 2021

                                                                                Opening
   Dpt              City                    Name               GLA      Units                  Type of scheme           Operator / Developer
                                                                                 date
   93           Romainville                 Paddock            20 000     90     2019              Création       Fiminco
   12           La Cavalerie             Viaduc Village         7 500     45     2019              Création       Faubourg du Commerce
   1        Châtillon en Michaille   Alpes The Style Outlets   19 000     93     2020              Création       Neinver
   59             Hautmont                   Escale            19 950      nc    2021              Création       JMP expansion
   27             Douains               Mac Arthur Glen        20 000     100    2021              Création       Mc Arthur Glen
   78           Aubergenville         Marques Avenue A13       10 000     42     2021           Restructuration   Altarea Cogedim

  Sources : Cushman & Wakefield / Ecostra / Magdus

       Location of the main outlet centres, existing and                           Projects of outlet centre openings over the medium
       projects                                                                    term, in 000 sq m

                                                                                   Source : Cushman & Wakefield

       Sources : Cushman & Wakefield / Magdus

   National network continues to expand
   •     Increase in supply in Normandy (Douains) and the Centre region by 2021 (Sorigny).
   •     Improved coverage in the border areas of the North and the East which will also attract customers from Benelux, Germany
         and Switzerland (Châtillon-en-Michaille).
   •     New project to the North/East of the Greater Paris Region in Romainville on the Zac de l’Horloge: “Paddock”, 20,000 sq m
         (2019).
   •     Downward revision of extension and refurbishment projects, with around 16,000 sq m of additional space over the next 3
         years (Honfleur, Aubergenville)
   •     This sector is not growing as quickly as in the past and the rate of openings is set to slow: annual growth is estimated at +6%
         from 2015 to 2025 compared with +10% from 1990 to 2015.
   •     2 new project creations in 2019: “Paddock” in Romainville and “Viaduc Village” in Cavalerie (7,500 sq m).
   •     Longer term, further projects have been announced for areas that currently have no coverage: Brittany (Dinard) and in the
         centre of the country (Clermont-Ferrand).

Cushman & Wakefield – French outlet centres - February 2019                                                                                    7
FRENCH OUTLET CENTRE MARKET
  PERFORMANCE

    Sales turnover                                                 Rental values
    According to Ecostra’s 2018 outlet centre report, the top 3    Rents are generally made up of a fixed rent and an
    centres in terms of performance in France were “La Vallée      additional variable rent which is calculated as a % of the
    Village” in Marne-la-Vallée (joint 8th place in the European   turnover generated - either from the 1st €1, or when a
    ranking), “Marques Avenue” in Romans-sur-Isère (13th           certain threshold is reached. The 1st year’s turnover
    place) and “Roppenheim The Style Outlet” (27th place). For     normally acts as a guide for setting the fixed rent for the
    the 1st time in 10 years, German centre “Outletcity            following year.
    Metzingen” seized the top spot, overtaking “McArthurGlen
                                                                   Rents (excluding key money and charges) range from €180
    Roermond” (Netherlands) which had been number one
                                                                   to €320 per sq m per year) depending on the sector
    since 2015.
                                                                   (excluding extreme values).
    There are some wide disparities in turnover between sites.
                                                                   Apart from medium-sized units, the highest rents are
    However, from the available references, the best sales
                                                                   generated by boutiques in sectors that are still poorly
    performances (>4,000 sq m sales area) are normally seen
                                                                   represented in terms of floor space: health and beauty has
    for sites in the Paris region and established regional sites
                                                                   the highest rents and food and beverage the lowest. The
    with a loyal customer base. The average sales performance
                                                                   traditional sectors for outlet centres fall in the mid-range for
    for outlet centres has remained stable for several years at
                                                                   this sample and at a similar level: personal goods,
    around €3,800 per sq m. By sector, there is some
                                                                   household goods and sports and leisure. The average rent
    considerable variation in terms of values from €2,500 per sq
                                                                   for these sectors stands at around €280 per sq m.
    m to €5,500 per sq m (excluding extremes). In the top spot,
    medium-sized units (>500 sq m) which are mainly allocated      This means that the average effort rates range from 8% to
    to personal goods, can reach over €7,000 per sq m. This        15%, all sectors combined. Rates are lower for medium
    analysis, based on a sample of around twelve centres,          spaces which are normally under 10%. On top of rents,
    excludes the “non-standard” results recorded at “La Vallée     rental charges are far from negligible for these types of
    Village” where the average performance is significantly        units (particularly marketing costs), even though
    higher.                                                        negotiations do often lead to landlords agreeing to take on
                                                                   some of these costs themselves.

   Top 5 European outlet centres according to retailers,           Ratio between average rents and turnovers, €/sq m/year,
   2018                                                            2018

   Source : Ecostra                                                Source : Cushman & Wakefield

Cushman & Wakefield – French outlet centres - February 2019                                                                       8
FRENCH OUTLET CENTRE MARKET
   CHALLENGES

    From outlet centres to villages …
       Broad and fairly young customer base,                                         Crucial role of digital
       in search of good bargains                                                    Originally used by customers for price
       (data: Magdus - Xerfi / Opinion Way report for Neinver / Coniq)
                                                                                     comparison, the internet has become a
                                                                                     genuine income-generating marketplace.
       •   The consumer profile for outlet centres is mainly the 30 to 55 age
           bracket with a high proportion of women (65%).                            Outlet centre brands have strengthened
                                                                                     their on-line presence and improved the
       •   52% of the French population, or 26 million people, claim to be           user experience on their websites:
           familiar with the outlet shopping concept, particularly women and
           those living in the Greater Paris Region.                                 •   Marques Avenue has created an
                                                                                         e-magazine which is regularly updated
       •   Visitor frequency is three to four visits per year, mainly at                 with special offers and TV adverts
           weekends, on public holidays and during sales periods.
                                                                                     •   “thevillageoutlet.com” has been launched
       •   10 million French consumers (20%) currently plan to visit an outlet           with instant discounts for on-line
           centre for recreation and 9 out of 10 shop while on holiday.                  purchases; customers may also use the
                                                                                         personal shopper service.
       •   Bargain hunting was the main motivation for customers visiting
           outlet centres.                                                           A social media presence is now a necessity:
                                                                                     Instagram and Facebook play a major role in
       •   38% of clothing is purchased during sales or promotions; this             brand communications.
           proportion is rising.
                                                                                     As in traditional retail, the physical
       •   34% of European outlet centre turnover is generated by customers          introduction of digital technology into stores
           with a high level of purchasing power whose average basket                is becoming widespread, particularly for
           stands at €310, compared with an average centre basket of €153.           cash-free and card-free payments (Alipay in
                                                                                     La Vallée Village).
       •   Chinese customers account for 60% of the tourist turnover
           generated by European outlet centres.

       Customer experience and shopping for pleasure
       •   Improvements to the architectural and environmental quality of sites as well as the consideration of ecological criteria
           and sustainable development: “Marques Avenue A13”, a leading French retail complex, has a timber construction
           and is certified as “Excellent” under BREEAM International 2013; “Roppenheim The Style Outlet” is also certified as
           “Outstanding” under BREEAM for its rainwater-recovery system and finally “The Village” in Villefontaine which is HQE
           certified and won the international “Best Outlet Center” award in 2018.

       •   Creation of themed, fun events, makeovers, photo shoots, … Partnership development with tour and transport
           operators (airlines, bus companies, car hire, specialist media), cultural patronage.

       •   Stronger leisure and restaurant offering to prolong dwell time and improve the attractiveness of sites, particularly for
           tourists.

       •   Development of stores and brands offering goods traditionally located in other types of centres: jewellery, sports
           equipment, food (e.g. La Comtesse du Barry at Marques Avenue), perfumes and cosmetics (Nail bars, Clarins,
           Rituals, …), convenience stores (Carrefour Express).

       •   Change in positioning to be more upmarket with an improved premium and luxury offering to compete with traditional
           centres that focus on a mass-market clientele.

       •   Development of services: welcome desks, tax-free shopping, loyalty cards, concierge services, valet service, repairs,
           personal shopper, transport (car sharing, public transport), ...

Cushman & Wakefield – French outlet centres - February 2019                                                                           9
FRENCH OUTLET CENTRE MARKET
   INVESTMENT

   Volume in line with the scale of stock                            Invested volume in outlet centres in Europe and share
                                                                     of France in the European market, € million
   As this is a limited sector, the investment market for outlet
   centres is a micro-market compared with retail real estate. In
   2017, it accounted for 1.9% of the overall European retail real
   estate investment market; this is just over the average
   recorded for the last 10 years (1.1%). With over €900 million
   in investments since 2009, France plays an important role in
   the European market and French transactions accounted for
   17% of the overall transaction volume for the outlet centre
   segment in Europe.

   Given the stock limitations (volume and number of sites), the
   rate of transactions is erratic and varies in line with the
   availability of market opportunities. This inconsistency
   differentiates this niche market from traditional retail          Source : Cushman & Wakefield, RCA

   (shopping centres, retail parks) where supply is more
   important. In France in 2018 SAVILLS INVESTMENT                   Share of outlet centre in retail investment (excluding
                                                                     city centre), € million
   MANAGEMENT carried out 2 acquisitions for “McArthurGlen”
   centre in Roubaix and Troyes for about €300 million. This
   volume broke the 2016 record which was set by the same
   assets, although for a lower amount. This volume represents
   a substantial proportion of the transactions recorded in
   Europe in 2018 (62%).

   For the last 10 years, the proportion of outlet centres in the
   retail investment volume (excluding city centres) has also
   followed an erratic path ranging from 0% to above-average
   (3.8%) levels in 2010, 2013, 2016 and 2018.

   Restricted investor panel
   Several outlet centres have changed hands over the last 2
                                                                     Source : Cushman & Wakefield
   years. Firstly, “Usine Channel” in Coquelles and “L’Usine” in
   Roubaix which were acquired by PRIMONIAL REIM in 2017             Main owners of outlet centres in France in 2019
   from UNIBAIL-RODAMCO and, more recently, the
   “McArthurGlen” centres in Troyes and Roubaix by SAVILLS
   INVESTMENT MANAGEMENT. These transactions have led
   to the arrival of new entrants as well as to the withdrawal of
   others in the European rankings of investors for this asset
   class. In terms of the number of centres, AEW EUROPE
   SGP (and the funds it represents) clearly stand out as the
   most-active investors in the French market.

                                                                     Source: Cushman & Wakefield

Cushman & Wakefield – French outlet centres - February 2019                                                                   10
FRENCH OUTLET CENTRE MARKET
   INVESTMENT

   Steady yield convergence                                      Yield evolution in outlet centre market in Europe, in %

   Yields for the European outlet centre segment have
   followed the same pattern of compression seen for
   traditional shopping centres. After having been close to 7%
   in 2008, levels are now under 5%. This is however a more
   gradual and linear change that indicates resilience to
   market fluctuations, which are often more extreme than for
   shopping centres. The gap with the best yields for
   shopping centres has fallen by 50 bps and has stabilised at
   1.25% since 2016 meaning that the best assets in the
   French market are now at the same level as prime Italian
   shopping centres.
   The introduction of changes in merchandising mix and
   architectural concepts to the latest-generation outlet
   centres should further support yield convergence with
                                                                 Source : Cushman & Wakefield
   traditional shopping centres.

           In summary
           Although the development of outlet centres has been relatively erratic, this is a niche sector
           that benefits form specific characteristics that offers several advantages, particularly for
           investors:
           • Very wide catchment areas (over 1 hour 30 journey time by car)
           • Mainly occasional customers with a fairly high average purchase value
           • Concept based on reduced prices, more resilient to changes in the economic climate
             and consumption
           • Attractiveness just as powerful as sales in physical stores or on-line offers.
           • Generally low running costs, close to those seen for retail parks
           • Rents more directly correlated to retailer performance than in shopping centres.
           • A distribution and stock-depletion outlet for manufacturers that enables high sales
             volumes
           • Source of attractiveness and tourism for the regions and municipalities concerned.
           • Very good returns for investors.

Cushman & Wakefield – French outlet centres - February 2019                                                                11
DEFINITIONS

        Shopping centre: Defined as a grouping of at least 20 shops      Floor space: has replaced SHON (or net floor area) since 1
        and services with a minimum GLA of 5,000 sq m, conceived,        March 2012. Total enclosed and covered floorspace with a
        built and managed as one entity.                                 ceiling height of over 1.80 metres. This is calculated based
                                                                         on the bare interior of the facades.
        Super-regional shopping centres: Shopping centres with a
        GLA over 80,000 sq m and/or at least 150 shops and               Prime yield: Expressed in %, a ratio of rents exclusive of
        services.                                                        charges and the AEM acquisition price of the asset (New or
                                                                         refurbished building, on long lease terms). The lowest level
        Regional shopping centres: Shopping centres with a GLA
                                                                         of profitability seen over a given period, after eliminating
        over 40,000 sq m and/or at least 80 shops and services.
                                                                         abnormal values (less than two occurrences).
                                                                         Factory outlets / Outlet centres: originally shops attached
        CNCC : The Conseil National des Centres Commerciaux
                                                                         to manufacturing sites that offered discount pricing, end-of-
        (National Council of Shopping Centres), the professional
                                                                         line products, old lines or over supply.
        body grouping those involved in the promotion or
        development of shopping centres: developers, landlords,          Factory outlets are precisely defined under Article L310-4 of
        centre managers, retailers, service providers and                the retail code: “The designation of shop or factory outlet
        shopkeeper groups.                                               can only be used by manufacturers selling part of their
                                                                         unsold production from the distribution network or returns
        Large shopping centres: Shopping centres with a GLA over         directly to the public. To justify reduced pricing, these direct
        20,000 sq m and/or at least 40 shops and services.               sales are exclusively for products from the previous sales
                                                                         season”.
        Shopping centre footfall index: To measure shopping              Specialist shopping centres tend to forgo the factory outlet
        centre footfall, the CNCC has monitored a panel of 102           name in favour of designer outlet centre or outlet village, a
        shopping centres equipped with a counting system since           retail definition that has no legal standing, thereby
        October 2006. This panel is made up of regional shopping         assimilating the latter into traditional retail.
        centres (4%), large shopping centres (53%) and small
        shopping centres (23%).                                          Out-of-town retail: Group of stores sited in suburban
                                                                         locations. These may be shopping centres, themed centres,
        Shopping centre performance index: Monthly analysis of           retail parks, specialised stand-alone medium spaces or
        shopping centre turnover conducted by the CNCC by type of        medium-sized food stores. Out-of-town retail competes
        shopping centre and by sector. The panel, updated every          with city-centre retail.
        year, currently includes 180 centres and covers 10,000
        shops.
        Small shopping centres: Shopping centres with a GLA of
        over 5,000 sq m and/or at least 20 shops and services

        Retail park : An open-air grouping of retail units that were
        built and are managed as a whole. A park is over 3,000 sq m
        SHON (built area) and consists of a minimum of five rental
        units.
        GLA: Total space leased to shopkeepers including the whole
        of the space (sales + storeroom) with no deduction for
        shafts or pillars and calculated from measured from the
        centre of joint partitions to outside wall surfaces (Usage for
        shopping centres).

Cushman & Wakefield – French outlet centres - February 2019                                                                                 12
AUTEURS
 Typhaine Gaillard                                    Magali Marton
 Chargée d’Etudes Senior                              Directrice des Etudes
 +33 (0)1 86 46 10 94                                 +33 (0)1 86 46 10 95
 typhaine.gailllard@cushwake.com                      magali.marton@cushwake.com

 CONTACTS
 Antoine Derville                                     Christian Dubois
 Président                                            Head of Retail Services France
 +33 (0)1 53 76 92 91                                 +33 (0)1 53 76 92 96
 antoine.derville@cushwake.com                        christian.dubois@cushwake.com

 Jean-Philippe Carmarans                              Nils Vinck                                 Vanessa Zouzowsky
 Head of Valuation & Advisory France                  Head of French Capital Markets             Head of Retail - French Capital Markets
 +33 (0)1 41 02 71 11                                 +33 (0)1 86 46 10 19                       +33 (0)1 86 45 11 05
 jean-philippe.carmarans@cushwake.com                 nils.vinck@cushwake.com                    vanessa.zouzowsky@cushwake.com

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