GLOBAL AUTOMOTIVE TRENDS 2021 - WORLD CAR GLOBAL TRENDS REPORT - World Car Awards
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WORLD CAR GLOBAL TRENDS REPORT
GLOBAL AUTOMOTIVE TRENDS 2021
APRIL, 2021
Source: https://blogsimages.adobe.com/digitaleurope/files/2017/10/header-in-car-communication.jpg
THIS STUDY IS CO-PRESENTED BY:
Brembo is the world leader and acknowledged innovator of brake technology for automotive vehicles.
page 1
SCOPE & METHODOLOGY
GLOBAL EXPERT COMMUNITY GLOBAL MEDIA TRENDS
94 World Car Jurors | From more than 20 countries Top 30 markets COUNTRIES
All automotive brands [> 150] and models BRANDS
Top opinion leading media (TV | print | online) NEWS CHANNELS
2013 – 2021: > 700 million documents (blogs, forums, networks) SOCIAL CHANNELS
CISION Insights is the global
leader for communication
insights, making a difference
at over 500 companies and
The World Car Awards (WCA) is a program initiated by, organized by, and brands around the world.
conducted by automotive journalists from all over the world. From the 700 specialists and
outset in 2004, those of us involved in making it a reality have done so in consultants in more than eight
the context of one over-riding priority. We are dedicated to ensuring that research and news centers
it is carried out with the utmost objectivity, credibility, and integrity. around the globe constantly
monitor, analyze and provide
The WCA are administered by a not-for-profit association, under the guidance on communication
guidance of a Steering Committee of distinguished automotive and business trends in more
journalists from Asia, Europe, and North America. than 50 markets.
Brembo is the world leader and acknowledged innovator of brake technology for automotive vehicles.
TRENDING TOPICS
TOP AUTOMOTIVE TRENDS FOR 2021
ü The electrification-trend continues: Journalists all over the world see ‘battery electric vehicles’ as the #1 top automotive topic for 2021.
ü Established automotive topics like design, safety, efficiency and quality are still perceived as very important for the year to come. ‘Interiors, infotainment &
connectivity’ has lost slight favor over the last 6 months.
ü While synthetic fuels are clearly not seen as a top topic for 2021, the topic has gained most favor - among all - over the last 6 months.
EVALUATION BY AUTOMOTIVE JOURNALISTS | MARCH 2021 CHANGE MARCH 2021 VS. SEPTEMBER 2020
TOP AUTOMOTIVE TRENDS 2021 NOT IMPORTANT AT ALL MIXED VERY IMPORTANT LOST IMPORTANCE UNCHANGED GAINED IMPORTANCE
#1 BATTERY ELECTRIC VEHICLES (BEV)
#2 DESIGN
#3 INTERIORS, INFOTAINMENT & CONNECTIVITY
#4 SAFETY
#5 EFFICIENCY
#6 QUALITY
#7 ADVANCED DRIVER-ASSISTANCE SYSTEMS (ADAS)
#8 PLUG-IN HYBRID VEHICLES (PHEV)
#9 REGULATIONS, TRADE POLITICS AND LEGAL ISSUES
#10 SUSTAINABILITY & RECYCLING
#11 BUDGET CARS / AFFORDABILITY
#12 COOPERATIONS AND ALLIANCES
#13 LIGHTWEIGHT MATERIALS
#14 FUEL CELL + HYDROGEN TECHNOLOGY (FCEV)
#15 AUTONOMOUS DRIVING
#16 SYNTHETIC FUELS !
#17 SHARED MOBILITY / MOBILITY AS A SERVICE
1 2 3 4 5 6 7 -1,0 00 -0, 500 0, 000 0, 500 1,0 00
ý ► How important are the following trends for the year to come? (Survey: March 2021)
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TOP COVERAGE FOCUS 2021
NEW TECHNOLOGIES IN THE CENTER OF AUTOMOTIVE COVERAGE
ü Global automotive journalists are constantly adapting to new technologies and market trends: Infotainment, driver assistance systems and autonomous driving
are among the three topics, they are covering most about.
MARKETS
ü Essential: Safety remains a key topic to most journalists. GLOBAL
UNIVERSE
EXPERT-SURVEY AMONG
ALL WORLD CAR JURORS
SURVEY-PERIOD
MARCH 2021
DATA
ONLINE EXPERT-SURVEY
CONDUCTED BY CISION
INSIGHTS IN
COOPERATION WITH
WORLD CAR AWARDS
ý
“WHAT ARE THE
THREE
AUTOMOTIVE
TOPICS YOU ARE
COVERING MOST
ABOUT?”
THIS STUDY IS CO-PRESENTED BY:
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IMPORTANCE OF CAR INDUSTRY
STILL ON THE RAISE: AUTOMOTIVE INDUSTRY HAS GAINED FURTHER IMPORTANCE OVER LAST TWO YEARS
ü The automotive industry has gained most importance in China over the last two years. But also India has moved to the forefront.
ü Importance of the automotive industry even gained importance in North America, Europe and Japan – some might have expected a decrease in importance and MARKETS
shift to other industry sectors? GLOBAL
UNIVERSE
EXPERT-SURVEY AMONG
MARCH 2021 VS. SEPTEMBER 2020 ALL WORLD CAR JURORS
MARKETS
LOST IMPORTANCE UNCHANGED GAINED IMPORTANCE
SURVEY-PERIOD
MARCH 2021
China SEPTEMBER 2020
DATA
ONLINE EXPERT-SURVEY
India CONDUCTED BY CISION
INSIGHTS IN
COOPERATION WITH
WORLD CAR AWARDS
USA & Canada
ý
“FROM YOUR POINT
Europe OF VIEW, HAS THE
OVERALL
IMPORTANCE /
Japan STATUS OF THE
AUTOMOTIVE
INDUSTRY CHANGED
OVER THE LAST TWO
Latin America YEARS WITHIN THE
INDIVIDUAL
REGIONS?”
Sep '20
Africa & Middle East
March '2 1
THIS STUDY IS CO-PRESENTED BY:
-2 -1 0 1 2
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MOBILITY CONCEPTS
ONLINE TRANSPORT NETWORKS WITH DRIVERS & TRADITIONAL CAR OWNERSHIP MODELS MOST ATTRACTIVE
ü Online transportation networks with drivers have lost importance during the pandemic due to safety concerns, but still remain the #1 mobility concept.
ü Traditional car ownership model remains highly attractive and withstands the home-office trend, Covid-related mobility-constraints and decreasing mobility- MARKETS
demand during the pandemic. GLOBAL
UNIVERSE
EXPERT-SURVEY AMONG
03.2021 ALL WORLD CAR JURORS
TREND DEVELOPMENT | MOBILITY & OWNERSHIP CONCEPTS
MOBILITY CONCEPTS POOR VERY GOOD SURVEY-PERIOD
MARCH 2017-2021
Online transportation networks VERY
GOOD
with drivers (e.g. Uber) DATA
ONLINE EXPERT-SURVEY
Traditional car ownership CONDUCTED BY CISION
model INSIGHTS IN
COOPERATION WITH
WORLD CAR AWARDS
Traditional car rentals Online transportation
networks with drivers
Private car sharing (e.g. via ý
apps)
Traditional car “HOW WOULD
ownership model
Traditional taxi service YOU RATE THE
FUTURE
Station-based car sharing PROSPECTS OF
THE FOLLOWING
Online transportation networks MOBILITY AND
with full autonomous cars
OWNERSHIP
Freefloat car sharing CONCEPTS?”
THIS STUDY IS CO-PRESENTED BY:
Taxi air-drones GOOD
-2 -1 0 1 2 2017 2018 2019 2020 2021 2022
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EV POWERTRAINS
PARADIGM CHANGE – BATTERY ELECTRIC’S HAVE CLIMBED FROM THE BOTTOM TO THE TOP
ü BEV’s have gradually become the by far most promising option for electric mobility.
ü Plug-In Hybridization seems like a slowly fading-out technology but shows signs of recovery in 2021.
MARKETS
ü Fuel Cell Electric Vehicles remain in a somewhat stable outsider-role with no significant trend-development over the last 5 years. GLOBAL
UNIVERSE
EXPERT-SURVEY AMONG
ALL WORLD CAR JURORS
VERY
SURVEY-PERIOD
GOOD
MARCH 2013-2021
DATA
PHEV ONLINE EXPERT-SURVEY
Plug-In CONDUCTED BY CISION
Hybrid INSIGHTS IN
COOPERATION WITH
WORLD CAR AWARDS
ý
“FROM YOUR
POINT OF VIEW,
FCEV WHAT ARE THE
Fuel Cell
Electric
MOST
Vehicles PROMISING
POWERTRAIN
BEV OPTIONS
Battery REGARDING E-
Electric
Vehicles MOBILITY?”
GOOD
THIS STUDY IS CO-PRESENTED BY:
2013 2014 2015 2016 2017 2018 2019 2020 2021 2022
page 7ENERGY-SOURCES FOR FUTURE MOBILITY
FOSSIL FUELS LOSE GROUND IN 2021
ü Fossil Fuels like Petrol and Diesel heavily lose ground this year – Carbon dioxide taxations, ambitious national goals to cut carbon emissions and a raising
carbon footprint awareness among consumers weakens outlook of fossil fuels as an energy sources for future mobility.
MARKETS
ü While batteries are clearly perceived as the #1 energy source for future mobility, experts are undecided on hydrogen and synthetic fuels, which show a stable
development. GLOBAL
UNIVERSE
EXPERT-SURVEY AMONG
ALL WORLD CAR JURORS
VERY
SURVEY-PERIOD
GOOD
MARCH 2017-2021
BATTERIES
DATA
ONLINE EXPERT-SURVEY
CONDUCTED BY CISION
INSIGHTS IN
COOPERATION WITH
WORLD CAR AWARDS
ý
HYDROGEN “FROM YOUR
POINT OF VIEW,
PETROL HOW WOULD YOU
SYNTHETIC FUELS RATE THE
PROSPECTS OF
THE FOLLOWING
ENERGY-
SOURCES FOR
FUTURE
MOBILITY?”
GOOD
DIESEL
THIS STUDY IS CO-PRESENTED BY:
2017 2018 2019 2020 2021 2022
page 8BATTERY ELECTRIC VEHICLES CHALLENGES
THE FUTURE BELONGS TO ELECTRIC MOBILITY – AND THE CHALLENGES HAVEN’T CHANGED
ü E-mobility increasingly thrives on the quality of its offerings instead of regulatory requirements. Stricter emission standards, oil prices, etc. become less
important in the drive towards an e-mobility future.
MARKETS
ü While a lot of today’s BEV offerings impress with high peak-charging-speeds of >150kW, the real-world charging experience, both in terms of charging-curve
as well as charging infrastructure in most markets, needs to be further improved. GLOBAL
UNIVERSE
EXPERT-SURVEY AMONG
MARCH 2021 & PREVIOUS YEARS ALL WORLD CAR JURORS
AUTOMOTIVE TOPICS NOT INFLUENTIAL AT ALL MIXED VERY INFLUENTIAL
COMMENTS
SURVEY-PERIOD
Advanced battery technology (cheaper batteries with higher capacity) Stable over the last 7 years and MARCH 2015-2021
the key to the success of electric
Quick-charging infrastructure (availability of DC-charging stations)
mobility:
DATA
Increased range • Advanced batteries
ONLINE EXPERT-SURVEY
• Improved charging
General charging infrastructure (availability of charging stations) CONDUCTED BY CISION
infrastructure INSIGHTS IN
Decreasing purchasing costs • Lower purchasing costs COOPERATION WITH
WORLD CAR AWARDS
Government incentives Incentives and regulations
Stricter emission standards lose importance.
Sustainable battery supply chain (e.g. for lithium, cobalt)
ý
Low electricity costs 202 1 “FROM YOUR
Fun to drive POINT OF VIEW,
09. 2020
HOW MUCH WILL
High oil price
03. 2020 THE FOLLOWING
Lightweight technologies
FACTORS
New players on the market (e.g. Apple, Google or new BEV-brands) 2019 INFLUENCE THE
Clean electricity production ROLL-OUT AND
2018
Desire to combat climate change SUCCESS OF
Battery safety (Li-ion fire risk) 2017 BATTERY
ELECTRIC
Battery second use & recycling
2016 VEHICLES?”
Stagnating efficiency of diesel / petrol engines
2015 THIS STUDY IS CO-PRESENTED BY:
Increased popularity of car sharing
0 1 2 3 4 5 6 7
page 9TOP 5 LEADING E-MOBILITY OEM’S
HEAD-TO-HEAD: VOLKSWAGEN GROUP AND HYUNDAI MOTOR GROUP RACE TO THE TOP
ü Tesla remains the #1 leading electric brand with a slight downward-trend in 2021. Yet, Volkswagen Group and Hyundai Motor Group are coming closer.
ü GEELY has silently developed to a BEV powerhouse with dedicated EV brands like ‘Geometry’, ‘Zeekr’, ‘LEVC’ and ‘Polestar’, its own open-source BEV-platform MARKETS
‘SEA’ and strong EV-offerings among its traditional brands like Volvo, Geely or Emgrand. GLOBAL
UNIVERSE
EXPERT-SURVEY AMONG
ALL WORLD CAR JURORS
IN
SURVEY-PERIOD
LEAD
MARCH 2017-2021
DATA
ONLINE EXPERT-SURVEY
#1 TESLA MOTORS CONDUCTED BY CISION
INSIGHTS IN
COOPERATION WITH
#2 VW GROUP WORLD CAR AWARDS
#3 HYUNDAI
MOTOR GROUP ý
#4 GEELY “WHICH
AUTO GROUP
BRANDS /
#5 MERCEDES- MANUFACTURERS
BENZ CARS
ARE
CURRENTLY
LEADING IN
TERMS OF E-
MOBILITY?”
LAG
BEHIND
THIS STUDY IS CO-PRESENTED BY:
2017 2018 2019 2020 2021 2022
page 10CONTACT
JENS MEINERS BERND HITZEMANN
STEERING COMMITTEE DIRECTOR // WCOTY VP AUTOMOTIVE // CISION INSIGHTS
JENS@GTSPIRIT.DE HITZEMANN@CISION.COMYou can also read
