Graduate Courses 2019/20 - Business. Imagined Better. Together - University College Dublin

 
Graduate Courses 2019/20 - Business. Imagined Better. Together - University College Dublin
Graduate
Courses
2019/20
Business. Imagined Better. Together
Graduate Courses 2019/20 - Business. Imagined Better. Together - University College Dublin
Graduate Courses 2019/20 - Business. Imagined Better. Together - University College Dublin
Contents
                                      Welcome                                                    3

                                      Why UCD Smurfit School?                                    5

                                      What should I study?                                      6

                                      Our courses                                                8
                                      UCD Belfield courses                                     31
                                      Part-time Masters degrees                                33
                                      MBA                                                      38
                                      Research/Doctoral Studies                                40
                                      Executive Development                                    42

                                      Student Life                                             47

                                      Alumni Network                                           48

                                      Career Development and Skills                            50

                                      Admissions                                               51
                                      Contacts                                                 52

                                      Correct at time of printing (September 2018). Subject to change.
                                      Please refer to www.smurfitschool.ie for the latest information.

Business. Imagined Better. Together                       UCD Michael Smurfit Graduate Business School   1
Graduate Courses 2019/20 - Business. Imagined Better. Together - University College Dublin
We are one of an elite group of schools worldwide to hold
    triple accreditation from AACSB (US), EQUIS (Europe) and
    AMBA (UK) and are the only Irish member of the leading
    business school alliances CEMS and the Global Network for
    Advanced Management.

    We are also the only Irish business school whose degrees
    are consistently ranked in the world’s top 100 by the
    Financial Times and The Economist Intelligence Unit.

    Accredited by:                                 A member of:   Rankings:

2   UCD Michael Smurfit Graduate Business School                    www.smurfitschool.ie
Graduate Courses 2019/20 - Business. Imagined Better. Together - University College Dublin
We are Ireland’s global business school. As one of the world’s
                                      most open economies, Ireland has a particular perspective on
                                      the world; one which is open to new ideas and the world.

                                      Our commitment to delivering the highest standards in business
                                      education is evidenced by our triple crown of international
                                      accreditations from EQUIS, AACSB and AMBA - your guarantee
Welcome to UCD                        of a quality degree. We are proud to be the only business school
                                      in Ireland to hold this prestigious triple accreditation.

Michael Smurfit                        We are also the only business school in Ireland whose degree
                                      programmes are consistently benchmarked and ranked amongst

Graduate Business                     the top 100 globally.

                                      As we strive for excellence in all that we do, we offer our students
School, Ireland’s                     the opportunity to excel and have a meaningful impact in
                                      business and society. We hope to be part of your future education
                                      journey and look forward to welcoming you to University College
global business                       Dublin.

                                      Professor Anthony Brabazon
school.                               Dean UCD College of Business

Business. Imagined Better. Together                                   UCD Michael Smurfit Graduate Business School   3
Graduate Courses 2019/20 - Business. Imagined Better. Together - University College Dublin
UCD Smurfit
          School is the
          leading graduate
          business school
          in Ireland
          with over 1,400
          graduates
          every year.

4   UCD Michael Smurfit Graduate Business School   www.smurfitschool.ie
Graduate Courses 2019/20 - Business. Imagined Better. Together - University College Dublin
Why UCD Smurfit School?
Globally Accredited – your guarantee of quality                                      Research
We are the only Irish School and one of an elite group of schools worldwide to       Our research community produces work of international importance and
hold the Triple Crown of Accreditation from EQUIS, AACSB and AMBA. We are            comprises approximately 50 PhD and research Masters students.
also the only Irish member of both CEMS and the Global Network for Advanced
Management, which are global alliances of leading business schools.                  Course Structure
Accreditations are your guarantee that you will receive a top-quality, world-class   Our courses combine lectures, seminars, case studies, role-playing, leading
degree, positioning our school and our graduates in the minds of the                 industry guest speakers, simulation exercises and practical projects. You are
international business community.                                                    encouraged to challenge yourself and those around you, so you can thrive
                                                                                     in a rigorous but very open-minded learning environment.
Globally Ranked
We are the only Irish business school to offer Masters degrees that are              Careers
consistently ranked in the world’s top 100 by the Financial Times and The            Our graduates are in high demand, with 84% of the full-time class of 2017
Economist Intelligence Unit.                                                         in employment within 6 months of graduating.

Academic Leadership                                                                  To help you secure graduate employment, we offer a full career guidance service
UCD Smurfit School is a 100-strong team with one mission: to create the              managed by trained and experienced recruitment specialists.
business leaders of the future. One of the keystones of our reputation as one of
                                                                                     Alumni Network
the world’s leading business schools is the quality and expertise of our Faculty.
                                                                                     Our graduates leave equipped with the tools to succeed in the business world
At UCD Smurfit School we recruit leading academics from across the globe,
                                                                                     and join our global Alumni Network of over 80,000 graduates.
many with experience from the world’s leading universities. This, together with
their business experience, enables them to create a stimulating teaching and
research environment.

International Diversity
Ireland is a globally-oriented, open economy which is reflected in the School’s         ‘At UCD Smurfit School we have the best mix
ethos and class make-up. In 2017/18 over half of our students were of                   of people, both students and teaching staff, to
international origin, representing over 50 countries worldwide. Our international
students add a welcome and important intercultural dimension to life at UCD
                                                                                        fuel your imagination and stimulate your
Smurfit School.                                                                         creativity in the best possible way.’
Wide range of courses                                                                   Damien McLoughlin
We offer an extensive range of specialist and general Business Masters degrees          Anthony C. Cunningham Professor of Marketing,
for business and non-business graduates. Subject areas include Accounting,
Banking and Finance, Human Resource Management, Management, Marketing,
MIS (Management Information Systems) and Technology.

Business. Imagined Better. Together                                                                                         UCD Michael Smurfit Graduate Business School   5
Graduate Courses 2019/20 - Business. Imagined Better. Together - University College Dublin
What should I
          study?
          Masters (Full-Time):
          If you are a recent business graduate and wish to specialise.

          Masters (Part-Time):
          If you are an experienced professional and want to accelerate your
          career, develop skills and insights to complement existing strengths.

          Masters Degrees for non-Business Graduates:
          We have a range of Masters degrees that are suitable for non-business
          graduates. Refer to the table of eligibility on the next page for a list of
          courses that accept non-business graduates.

          MBA:
          Designed for those with several years’ professional work experience,
          the MBA provides a valuable competitive advantage in the job market
          by developing leadership and management skills and expertise across
          a wide range of subjects.

          Executive Development:
          If you are an experienced professional who wants to develop and
          enhance current skill-sets.

          Doctoral Studies and Research:
          If you want to carry out specialist research in business or prepare for
          a career in academia.

6   UCD Michael Smurfit Graduate Business School                                        www.smurfitschool.ie
Graduate Courses 2019/20 - Business. Imagined Better. Together - University College Dublin
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then you can study:
Master of Accounting                                                                           •                                                                                        •
MSc in Aviation Finance                                                                        •                           •           •             •         •           •            •          •
MSc in Business Analytics                                                                      •   •                       •           •             •         •           •            •          • •
MSc in Digital Innovation                                                                      •   •       •        •      •           •             •         •           •            •          • • • • •
MSc in Digital Marketing                                                                       •   •                •      •                                   •           •
MSc in Finance                                                                                 •   •                       •           •             •         •           •            •          •
MSc in Food Business Strategy                                                                  •   •       •        •      •           •             •         •           •            •          • • • • •
MSc in Human Resource Management                                                               •           •        •      •                                                            •              • •
MSc in International Business                                                                  •                           •
CEMS Masters in International Management                                                       •                           •
MSc in Management                                                                                  •       •        •      •           •             •         •           •            •          •         • • • •
MSc in Management Consultancy                                                                  •   •                •      •           •             •         •           •            •          •           •
MSc in Marketing                                                                               •                    •
MSc in Marketing Practice                                                                      •   •       •        •      •           •             •         •           •            •          •         • • • •
MSc in Project Management                                                                      •   •       •        •      •           •             •         •           •            •          •         • • • •
MSc in Quantitative Finance                                                                    •   •                       •           •                       •           •                       •
MSc in Renewable Energy and Environmental Finance                                              •   •                       •           •             •         •           •            •          •
MSc in Retail Leadership                                                                       •   •       •        •      •           •             •         •           •            •          •         •       •       •      •
MSc in Strategic Management Accounting                                                         •                                                                                        •
MSc in Strategic Management and Planning                                                       •   •       •        •      •           •             •         •           •            •          •         •       •       •      •
MSc in Supply Chain Management                                                                 •   •       •        •      •           •             •         •           •            •          •         •       •       •      •
Master of Business Administration (MBA )                                                       •   •       •        •      •           •             •         •           •            •          •         •       •       •      •
MSc Courses run in conjunction with UCD Belfield
MSc in Biotechnology and Business                                                                                                                    •
MSc in Biotherapeutics and Business                                                                                                                  •
MSc in International Law and Business                                                          •                                                                                                                     •
        To qualify one needs to show evidence of university-level maths skills
        To qualify one needs to show evidence of strong business subjects                                                                     For applicants who do not meet the exact requirements for a particular
                                                                                                                                              course but who do hold an undergraduate degree and have considerable
        To qualify one needs to show evidence of strong business subjects and/or work experience
                                                                                                                                              professional work experience in a related field, please speak with one of
        To qualify one needs to show evidence of strong maths, statistics and finance skills
        To qualify a minimum of 3-5 years professional experience is required                          •   Single honours only
                                                                                                                                              our Admissions Team to further discuss your eligibility.

Business. Imagined Better. Together                                                                                                                                UCD Michael Smurfit Graduate Business School                        7
Graduate Courses 2019/20 - Business. Imagined Better. Together - University College Dublin
Our Courses
    Masters:                                            FULL-TIME   PART-TIME   PART-TIME   PART-TIME
                                                                    EVENING        DAY      WEEKEND
                                                                                                        PAGE
    Master of Accounting                                   Y                                             9
    MSc in Aviation Finance                                Y                       Y                     10
    MSc in Business Analytics                              Y                       Y                     11
    MSc in Digital Innovation                              Y                       Y                     12
    MSc in Digital Marketing                               Y           Y                                 13
    MSc in Finance                                         Y                       Y                     14
    MSc in Food Business Strategy                          Y                                             15
    MSc in Human Resource Management                       Y                       Y                     16
    MSc in International Business                          Y                       Y                     17
    CEMS Masters in International Management               Y                                             18
    MSc in Management                                      Y                                   Y         20
    MSc in Management Consultancy                          Y                       Y                     21
    MSc in Marketing                                       Y                       Y                     22
    MSc in Marketing Practice                              Y                                             23
    MSc in Project Management                              Y           Y                                 24
    MSc in Quantitative Finance                            Y                       Y                     25
    MSc in Renewable Energy and Environmental Finance      Y                       Y                     26
    MSc in Retail Leadership                               Y                                             27
    MSc in Strategic Management Accounting                 Y                                             28
    MSc in Strategic Management and Planning               Y                       Y                     29
    MSc in Supply Chain Management                         Y                       Y                     30

    Masters run in conjunction with UCD Belfield:
    MSc in Biotechnology and Business                      Y                                             31
    MSc in Biotherapeutics and Business                    Y                                             31
    MSc in International Law and Business                  Y                                             31

    Part-time Masters                                                                                    33

    Master of Business Administration (MBA)                                                              38

    Doctoral Studies and MPhil (Business)                                                                40

    Executive Development                                                                                42

8   UCD Michael Smurfit Graduate Business School                                                               www.smurfitschool.ie
Master of Accounting
One year full-time

What is the course about?                               Where can I go?
This course prepares you for leadership in the
accounting profession and in business, equipping you
                                                        Master of Accounting graduates have access to a
                                                        wide range of employment opportunities:
                                                                                                                    Curriculum
with the necessary technical, analytical and personal   • Audit, accounting, tax and corporate finance within       This multi-faceted programme is structured around
development skills for a successful career.               professional accounting firms                             11 core modules
                                                        • Management consultancy and advisory services              • Financial Reporting
The Master of Accounting is considered by Big 4         • Finance functions within large corporates and             • Advanced Financial Accounting
firms and professional accounting bodies to be the        multinational companies                                   • Auditing and Assurance 1 & 2
leading accounting-specialist Masters programme in      • Financial Services                                        • Taxation 1 & 2
Ireland. The course attracts the highest calibre of                                                                 • Management Accounting
business graduates, providing them with an excellent    Entry requirements                                          • Business Valuation and Analysis
specialist accounting education.                        Please visit our website www.smurfitschool.ie for the       • Integrative Analysis in Accounting (Case Study Based)
                                                        latest entry requirements.                                  • Accounting Analytics
Who is it for?                                                                                                      • Professional Development
This course is designed for top graduates who have      Exemptions
majored in business, accounting and finance who         As a graduate of the Master of Accounting you are           Summer Modules
wish to pursue careers in accounting, corporate         exempt from all but the final examinations of               In the summer term graduates have the opportunity
finance, management consulting and taxation either      Chartered Accountants Ireland and all nine                  to explore relevant topics in greater depth the
within the profession or with local or multinational    fundamental modules with the ACCA.                          following modules:
companies.                                                                                                          • Corporate Governance & Ethics
                                                        Prizes                                                      • Taxation Summer School
What are the benefits?                                  The PricewaterhouseCoopers Des Hally                        • Organisational Behaviour
• A functional and technical level of competence in     Gold Medal is awarded to the top
  financial accounting, management accounting,          student on the course. The late Prof                        Alternatively, students can complete a “capstone”
  finance, auditing and taxation.                       Des Hally was Professor of Accounting                       applied learning project with an organisation in the
                                                                                                                    public or private sector, requiring them to address
• The analytical and critical thinking skills and       and founded the course.
                                                                                                                    real business issues in a live environment.
  knowledge required to solve business problems.
                                                                                                                    Modules may be subject to change.
• The opportunity to develop communication,
  teamwork and leadership skills for use in a
  professional context.
• Graduate performance levels that consistently             “The Master of Accounting was the perfect stepping stone to
  exceed the national average in the Final Admitting        professional accounting exams and a career in taxation. A
  Examinations of Chartered Accountants Ireland.            strong focus on technical accounting facilitated an ideal
                                                            learning environment and provided me with an ‘edge’ in what
                                                            has become a highly competitive profession.”
                                                            Cian O’Sullivan, Master of Accounting 2011, Tax Manager,
                                                            Pricewaterhouse Coopers & member of Dublin Senior Football Team

 Business. Imagined Better. Together                                                                                          UCD Michael Smurfit Graduate Business School    9
MSc in Aviation Finance
     One year full-time or two years part-time (part-time classes held during the working day)

     What is the course about?
     Supported by key leaders in the aircraft leasing
     industry through internships, scholarships and
                                                                                                                      Curriculum
     research projects, the course enhances understanding                                                             Core Modules:
     of all aspects of aviation finance, with specific focus                                                          • Accounting / Financial Statement Analysis for Aviation
     on practical features of global aviation markets.                                                                • Aviation Tax
     Who is it for?                                                                                                   • Quantitative Methods
     This programme is aimed at graduates from a variety                                                              • Capital Markets & Instruments
     of disciplines (including business, economics,                                                                   • Aviation Finance 1
     engineering and science) wishing to pursue a career                                                              • Doing Business Globally
     in the aviation finance and aviation leasing sector.                                                             • Aviation Economics
                                                                                                                      • Topics in Aviation Finance
     What are the benefits?                                                                                           • Aviation Finance II
     • An unrivalled level of specialisation in leasing and                                                           • Law of Aviation Finance
       airline industry developments, as well as significant
       career opportunities.                                                                                          Summer Term:
     • A comprehensive understanding of the financial                                                                 • Aviation Finance Research Project
       processes and procedures associated with the                                                                     OR
       aviation finance sector, including risk assessment                                                             • Aviation Industry Internship
       and aircraft valuation, accounting and taxation                                                                  OR
       issues, leasing developments and insurance                                                                     • Option Modules (Choose 2)
       applications, along with legal implications.            Where can I go?                                          - Behaviour Finance
     • A strong emphasis on interpersonal skill, leadership    Graduates of this course will find career                - Management of Banking Institutions
       and problem-solving development, as well as             opportunities in the following areas:                    - Advanced Treasury Management
       tracking global developments, ensuring that             • Risk / Strategy                                        - Mergers & Acquisitions
       graduates are well-informed on the current              • Analysts: Risk, Credit, Airline, Aviation Credit
       aviation industry.                                      • Portfolio and Asset Managers                         Modules may be subject to change.

     • A summer term research project or an internship         • Finance: Structured Finance, Corporate Finance,
       option designed to deepen conceptual                      Capital Markets, Treasury, Financial Planning      Entry Requirements
       understanding and analytical skills or put learnings      & Analysis                                         Please visit our website www.smurfitschool.ie for the
       into immediate practice in the field. Note with any     • Technical Operations                               latest entry requirements.
       possible internship opportunity students have to        • Private Aviation
       go through a competitive process, including             • Commercial / Sales
       interviews with employers, to be selected.              • Legal

10     UCD Michael Smurfit Graduate Business School                                                                                                       www.smurfitschool.ie
MSc in Business Analytics
One year full-time or two years part-time (part-time students will need to attend
lectures during working hours and complete assignments during the working week)

What is the course about?
Rooted in management science, statistics, and
                                                        Where can I go?
                                                        Our graduates are employed in a variety of roles
                                                                                                                       Curriculum
operational research, business analytics employs        such as consultants, data scientists, business analysts,       Students complete 6 core modules, including a
mathematical, computational, and data-oriented          strategy analysts, risk analysts, executives and               15-credit Capstone project during the summer, and
methods to understand what has happened, predict        entrepreneurs in areas such as:                                5 option modules. Some options may be assigned at
what will happen, and make the best possible            • Consulting: Accenture, Deloitte Consulting, EY,              admission time based on students' previous studies.
business decisions.                                       Sapient, FTI, BearingPoint, PA Consulting                    Options listed below are indicative and are offered
                                                        • Data science: CarTrawler, ICON, Paddy Power                  subject to faculty availability.
Who is it for?                                          • Software: Facebook, eontec.com, Murex, IBM, SAP              Core Modules:
This course is suitable for graduates of Engineering,   • Operations Research: Aer Lingus, Intel, Dell,                • Introduction to Business Analytics
Computer Science, Mathematics, and Business (with         Revenue Research Inc, EON                                    • Optimisation in Business
quantitative modules), with a talent for and interest   • Financial Services: AIB, J.P. Morgan, Goldman Sachs,         • Data Mining
in using mathematical, computational, data-oriented,      First Derivatives, Fidelity, ABN AMRO                        • Consulting, Change and Project Management
and analytical methods to solve business problems.      • Also media, marketing, and academic research.
                                                                                                                       • Hot Topics in Analytics
                                                                                                                       • Capstone
What are the benefits?                                  Entry requirements:
• Theory and practice of cutting-edge quantitative      • A minimum second class honours primary degree
                                                                                                                       Option Modules:
  analysis, optimisation, and machine learning.           (or equivalent) which includes quantitative
                                                                                                                       • Statistics and Simulation Methods
• Skills and understanding in programming, software,      techniques, including in Engineering, Computer
                                                                                                                         (required unless covered in previous study)
  and information systems.                                Science, and other Sciences. Applicants with a
                                                                                                                       • Programming for Analytics
• The ability to develop new software solutions and       Business Studies background need to have taken                 (required unless covered in previous study)
  implement mathematical and quantitative                 MIS-Management Information Systems, Maths or
                                                                                                                       • Data Management
  techniques in order to make effective business          other quantitative courses.
                                                                                                                       • Advanced Operations Research
  decisions and boost performance.                      • A student may be asked to undertake the GMAT or
                                                                                                                       • Smart Systems
• Current research into all aspects of decision and       GRE at the Director's discretion.
                                                                                                                       • Decision and Behavioural Analytics
  management science, including Project                 • Two completed academic reference forms from
                                                                                                                       • Statistical Learning
  Management, Simulation, Multi-criteria Decision         referees who can assess your maturity, motivation
  Making, Decision Support Systems, and                   and intellectual ability. Part-time students can             • Business Intelligence and Visual Analytics
  Evolutionary Computing.                                 provide employer references.                                 Modules may be subject to change.
• A Capstone research project solving a real-world
  business problem in collaboration with a top                                                                     “I felt the MSc in Business Analytics at Smurfit
  analytics employer.                                   (Note that graduates of UCD Lochlann Quinn School of
                                                                                                                   struck the perfect balance between the technical and
                                                        Business are not required to submit the reference form)
                                                                                                                   business aspects of analytics. It provided me with a
                                                                                                                   solid practical and theoretical grounding for me to
                                                                                                                   succeed in the workplace.”
                                                                                                                   Rebecca Haughton, MSc in Business Analytics 2015,
                                                                                                                   Senior Analyst, Aimia Inc.

 Business. Imagined Better. Together                                                                                             UCD Michael Smurfit Graduate Business School   11
MSc in Digital Innovation
     One year full-time (some evening classes may be scheduled). Two years part-time (part-time classes held during the working day).

     What is the course about?
     Designed to equip future business and technology
     leaders with the knowledge and skills to succeed in
                                                               Entry Requirements
                                                               • A minimum second-class honours degree (or
                                                                                                                    Curriculum
     the digital era, the course addresses the technology-       equivalent) in any discipline                      Students complete nine modules or six modules plus
     centric transformation of business, organisations and       OR                                                 the Research Project (Minor Dissertation = three
     society.                                                  • A primary degree with a minimum of three years’    module equivalent).
                                                                 relevant work experience.
                                                                                                                    Core Modules:
     Who is it for?
                                                                                                                    Semester One: Engage with the principles and
     Graduates of any discipline but particularly those        Course Structure
                                                                                                                    foundations of practice
     with a business and/or IT background seeking a            Three semesters per academic year: semester 1,
                                                                                                                    • Design, Development, Creativity
     career managing digital innovation delivery.              semester 2 and semester 3 (Summer Term). Full-time
                                                                                                                    • Skills for Business Enquiry
                                                               students take 30 credits per semester.
     What are the benefits?                                                                                         • Managing Strategy and Innovation in a Digital Era
     • Leadership skills regarding the strategic application                                                        Semester Two: Deepen your understanding
                                                               Classes in semesters 1 & 2 run over 12 weeks and
       of IT for innovation                                                                                         • Cultural and Political Perspectives on Managing
                                                               may be scheduled for evening or early morning
     • The capacity to create and critically assess the case                                                          Technology and Change
                                                               sessions. Classes in Summer term are typically
       for ICT development, deployment and use                                                                      • Outsourcing and Offshoring
                                                               taught in intensive sessions spanning one or more
     • In-depth knowledge and insights into design of                                                               • Implementing Digital Projects
                                                               weeks per module.
       systems, their development and processes                                                                     • Research Project
     • Experience in designing and undertaking industry-
       relevant research projects                                                                                   Option Modules:
     • Preparation to be a team player in distributed,                                                              Summer Term: Refine your knowledge.
       cross-cultural, multiple time-zone initiatives                                                               • Knowledge, ICT & Organisation
                                                                                                                    • Global Information Systems
     Where can I go?                                                                                                • Game thinking: Games and Play in a Digital World
     Our alumni pursue careers as diverse as business and                                                           • Economics of IT & Digital Markets
     technology analysts, consultants, software                                                                       Options from other streams may be available
     developers, project and programme managers, in tech                                                            Modules may be subject to change.
     sales and product management. They work across a
     range of industries including media, gaming,
     electronic commerce, computing and software
     development, management and IT Consulting,
     communications, accountancy and legal services,
     financial services and banking, pharmaceuticals,
     aviation, logistics, retail, export, in NGOs, and the
     public sector.

12     UCD Michael Smurfit Graduate Business School                                                                                                     www.smurfitschool.ie
MSc in Digital Marketing
One year full-time or two years part-time (see part-time course page 36)

What is the course about?                                 Where can I go?
This course is aimed at applicants wishing to develop
a deep understanding and high level of competence
                                                          Graduates of this course will find career
                                                          opportunities in areas such as Marketing
                                                                                                                Curriculum
in the application of digital marketing tools and         Management, Advertising & Design, Public Relations,   To complete the MSc in Digital Marketing you must
techniques. The combination of strategic, analytical      Market Research, and Management of Online             complete four core modules, three option modules
and practical elements will provide graduates with a      Businesses. Potential employers include:              and an Applied Digital Project, spread across three
distinct advantage in the marketplace.                    • Google                • LinkedIn                    semesters including a summer semester.
                                                          • Twitter               • Salesforce
                                                                                                                Core Modules:
Specific course objectives:                               • Facebook              • Bank of Ireland
                                                                                                                • Corporate Marketing Strategy
• A strategic and analytical perspective on the place     • IBM                   • Oracle
                                                                                                                • Consumers in a Digital Age
  of digital marketing in modern business
• A thorough understanding of how digital                 Entry requirements                                    • Marketing Insights and Analytics
  technology can be used to improve the                   • A minimum second-class honours degree (or           • Omnichannel Marketing Communications
  effectiveness and efficiency of marketing at all          equivalent) in Business/Commerce, Marketing,        • Applied Digital Project (Summer)
  stages of the business value chain.                       Psychology, Computer Science or a related area
                                                                                                                Option Modules:
• Digital technology application skills, such as online   • A primary degree with a minimum of three years’
  advertising, social media and mobile marketing,           work experience in a Marketing role                 • Digital Technology and Design
  CRM systems, SEO and web data analytics.                                                                      • Brand Management in the Digital Age
                                                                                                                • Digital Business Models and eCommerce
Who is it for?                                                                                                  • Social Media Marketing
Irish and International business graduates (or related                                                          • eCRM
area) seeking to improve their digital skills, be                                                               • Advanced SEO & SEA
industry ready and find exciting jobs in the digital                                                            • Advanced Analytics and Big Data
capital of Europe.
                                                                                                                Modules may be subject to change.

What are the benefits?
• Analytical insight into the business role of digital                                                              "The MSc in Digital Marketing is one of the
  marketing and its current contribution to boosting                                                                leading courses in Europe. Via face-to-face
  effectiveness and efficiency within companies.                                                                    contact with industry and academic experts,
• The vital operational skills needed to successfully                                                               you gain invaluable insight into the digital
  implement online advertising campaigns, social                                                                    ecosystem in Ireland and around the world.”
  media marketing, e-CRM systems and web data                                                                       Patrick Guiney, MSc in Digital Marketing 2015,
  analysis.                                                                                                         Global Sales Associate, LinkedIn
• The necessary balance of conceptual understanding
  and hands-on skills to raise graduate employability
  in the eyes of potential recruiters.

  Business. Imagined Better. Together                                                                                      UCD Michael Smurfit Graduate Business School   13
MSc in Finance
     One year full-time or two years part-time (part-time classes held during the working day)

     What is the course about?                                 The MSc in Finance receives special recognition from
                                                               the Chartered Financial Analyst Institute (CFA). This
     This course is designed to provide advanced
     specialist knowledge and a practical understanding of     means that the course contains at least 70% of the
                                                                                                                       Curriculum
     finance theory and practice relevant to the financial     CFA candidate body of knowledge, providing a head       You must complete a series of core modules and in
     services industry - in investment banks, commercial       start towards the internationally-recognised CFA        the Summer Term complete either 2 option modules
     banks, fund management, insurance companies,              qualification.                                          or an Industry Internship or a Research Project.
     securitisation and trading houses, stock brokers, and                                                             Core Modules:
     in the finance divisions of firms in other industries.                                                            • Capital Markets and Instruments
                                                               The MSc (Finance) is consistently ranked in             • Quantitative Methods in Finance
     Who is it for?                                            the FT Top 50 Masters in Finance Pre-experience         • Derivative Securities
     This course is especially suitable for graduates with a   Programmes (Ranked 36 in 2018)
                                                                                                                       • Financial Econometrics
     Business, Economics or Finance educational
                                                                                                                       • Financial Theory
     background or any degree with a significant               Where can I go?
                                                                                                                       • Financial Analysis
     quantitative element. The part-time option also           Our graduates are employed in companies such as:
                                                                                                                       • Empirical Corporate Finance
     enables current professionals with a business-related     • Boston Consulting Group • Merrill Lynch
                                                                                                                       • Portfolio & Risk Management
     background to combine working life with study.            • JP Morgan Chase & Co.     • Goldman Sachs
                                                                                                                       • Strategic Finance
                                                               • AIB                       • Davy Stockbrokers
                                                               • Bank of Ireland           • BNY Mellon                • Financial Asset Valuation
     What are the benefits?
     • Acquisition of applied theoretical research and         • Citi                                                  • Banking and Financial institutions
       essential practical skills with emphasis on the
                                                                                                                       Option Modules:
       study of corporate finance and investment               Entry Requirements
                                                                                                                       • Advanced Treasury Management
       markets.                                                Please visit our website www.smurfitschool.ie
     • A wide-ranging curriculum covering financial                                                                    • Mergers & Acquisitions
                                                               for the latest entry requirements.
       management principles, market operations, and the                                                               • Aircraft Financing
       risks inherent in investment management and             Prizes                                                  • Behavioural Financing
       financial decision-making.                              The PwC Maithiu Breathnach award,                       • Financial Modelling
     • A firm grasp of financial processes and procedures      amounting to €1,000 is attributed to
       as well as the knowledge and professional-personal                                                              Summer Term
                                                               the top student of the first semester.
                                                                                                                       2 option modules OR an Industry Internship OR
                                                               Musgraves award a prize of €1,000
       skills necessary for a career in financial services.
     • The opportunity to apply for an internship which                                                                a Research Project.
                                                               to the top student each year.
       allows students to gain practical work experience                                                               Modules may be subject to change.
       and knowledge under the guidance of industry
       professionals. Please note with any possible
       internship opportunity students have to go
       through a competitive process,including interviews
       with employers, to be selected.

14     UCD Michael Smurfit Graduate Business School                                                                                                        www.smurfitschool.ie
MSc in Food Business Strategy
One year full-time

What is the course about?                                 Where can I go?
This course offers a sound training in business           An array of national and international employment
concepts and practice, as well as a wider                 opportunities within a rapidly-growing industry or
                                                                                                                  Curriculum
understanding of the unique food business working         related sectors will be open to graduates in            Students must complete seven core modules, one option
environment. Students will gain advanced knowledge        companies like:                                         module as well as a Research Project in the second
of the specific factors affecting the sustainability of   • Valeo Foods                                           and third term. Key industry speakers (including
food production and the role played by innovation.        • Musgraves                                             from the Food and Drink Authority and Teagasc) will
                                                          • Dawn Meats                                            contribute to a number of modules, providing students
Who is it for?                                            • Diageo                                                with insight into the latest developments in the field.
This course is open to a wide range of undergraduate      • Kerry Group
profiles, but is especially suitable for those with a     • Ornua                                                 Core Modules:
background in agriculture, food science or other                                                                  • Economics of Food
science-based degrees seeking to develop their            Entry requirements                                      • Customer Driven Marketing Food Industry
business expertise and those with more business-          • A minimum second-class honours degree (or             • Competitive Strategy in Global Food Industry
focused degrees with an interest in moving into the         equivalent) in any discipline OR                      • Food Policy
food sector.                                              • A primary degree with a minimum of three years’
                                                                                                                  • Innovation for Food Business
                                                            relevant work experience.
                                                                                                                  • Supply Chain Management Global Food Systems
What are the benefits?
                                                                                                                  • Group Project
• Insight into the core business concepts required for
  a future career in the sector.                              “I chose to study at UCD Smurfit                    Option Modules:
• An appreciation of the increasingly complex and
                                                              School due to its incredible global                 • Economics of Entrepreneurship
  global environment in which the food business
  currently operates and the uncertainties and risks          reputation. The Masters in Food                     • Marketing, Innovation & Entrepreneurship
  attached to food production.                                Business Strategy has put me on the                 • Project Management
• Insight into the strategies practiced and applied           path to entering one of Ireland’s                   • Sales Management
  within the industry, as well as the latest                  most important industries. I have
  innovations and forms of leadership.                                                                            Summer Term
                                                              made great friends via this course
                                                                                                                  • Group Project
                                                              and would highly recommend it to
                                                                                                                  • Leadership for Growth Food industry
                                                              anyone with an interest in food,
                                                              agriculture and sustainability.”                    Modules may be subject to change.

                                                              Laura O’Brien, MSc in Food Business Strategy 2016
                                                              New Product Development Admin, Dunnes Stores

  Business. Imagined Better. Together                                                                                        UCD Michael Smurfit Graduate Business School   15
MSc in Human Resource Management
     One year full-time or two years part-time (part-time classes held during the working day)

     What is the course about?                                •   Beacon Hospital                                        Prizes
     This course provides you with conceptual and             •   Royal College of Surgeons in Ireland                   Two awards are normally available to Human
     practical insights into Human Resource Management,       •   Zurich Insurance                                       Resource Management students who demonstrate
     a key element in an organisation’s strategic             •   St Vincent’s University Hospital                       exceptional ability.
     capability. It reflects the changing character of the    •   Central Bank of Ireland                                • The Merc Partners bursary is
     Irish, European and global context by emphasising                                                                     awarded to the student with the
                                                              Entry requirements
     the integration of personnel management knowledge                                                                     highest mark in the HRM stream.
                                                              • A minimum second-class honours degree (or
     and approaches, employment relations and                                                                            • The Richard Maher Memorial
                                                                equivalent) in Business/Commerce/Business
     behavioural and human sciences.                                                                                       Medal is awarded to the part-time student with
                                                                Administration, Social Science, Psychology,
                                                                                                                           the highest first-class honours mark.
     Who is it for?                                             Economics, Law, Accounting or a related area
     Accredited by the Chartered Institute of Personnel         OR
     and Development (CIPD), the course is open to            • A primary degree with a minimum of three years’             Curriculum
     applications from students with an undergraduate           work related experience in Human Resource
                                                                Management or employment relations.                         Students must complete seven modules (two
     degree in Business, or degrees in areas such as Social
                                                                                                                            core and five options) and a Research Project.
     Science, Psychology, Economics, Politics or Law.         Exchange Programmes
                                                              The MSc Business (HRM) offers two exchange                    Core Modules:
     What are the benefits?                                   programmes, with the ILR School, Cornell University           • Human Resource Management
     • A research-led professional education.                 and the EMLS (European Masters in Labour Studies)             • Concepts in IR and HRM
     • An understanding of the social, economic and           network of leading European universities offering             • Research Project: HRM and Business
       political factors that influence HRM and its role      postgraduate programmes in labour studies.
       within the national and international business                                                                       Option Modules may include:
                                                              For further details about the ILR School visit
       environment                                                                                                          • Employment Relations in Ireland
                                                              www.ilr.cornell.edu/about-ilr or for the EMLS
     • The opportunity to develop a range of professional                                                                   • Employment Law
                                                              programme visit www.mest-emls.eu.
       competencies that will enable students to become                                                                     • Managing Conflict in Organisations
       reflective and effective HR practitioners.             CIPD Membership                                               • Gender Equality & Diversity
                                                              The MSc Business (HRM) is accredited by the CIPD              • Developing Competencies for HR Leadership
     Where can I go?                                          (Chartered Institute of Personnel and Development),           • Managing Workplace Learning
     Graduates pursue careers in private and public sector    the leading professional body for HR managers. To             • Work & Employment in the Global Economy
     organisations, employer associations, trade unions,      qualify for CIPD membership students must register            • International HRM
     research consultancies and teaching.                     for CIPD student membership and complete specific             • Human Resource Management and the Gig Economy
                                                              CIPD-accredited modules.
     Recent employers of our graduates include:                                                                             Modules may be subject to change.

     • Facebook             • Paypal
     • Google               • Deloitte                             “The MSc in Human Resource Management provided me with incredible practical and strategic knowledge of
     • PwC                  • IBEC                                 human resources, industrial relations and employment relations, while ensuring that I was prepared for one of
                                                                   the most exciting career pathways. I made some amazing friends on this course, and would highly recommend it
     • Ryanair              • Aer Lingus
                                                                   to anyone interested in where businesses intersect with people.”
     • Diageo               • Coca-Cola
                                                                   Colm Godfrey, MSc HRM 2017, Analyst in Human Capital Management (Consulting) at Deloitte.

16     UCD Michael Smurfit Graduate Business School                                                                                                             www.smurfitschool.ie
MSc in International Business
One year full-time or two years part-time (part-time classes held during the working day)

What is the course about?                                 Entry Requirements
The MSc in International Business is designed to          • A minimum second-class honours degree (or
provide the knowledge, skills and competencies              equivalent) in Business, Commerce, Business             Curriculum
required to operate in the global market place,             Administration, International Economics (where a        You must complete four core modules plus two option
including the ability to critically appraise the theory     number of business modules were taken in that           modules. During the summer term you have an option
and practice of international business and demonstrate      Economics degree) or a closely related area             to complete either three modules, an International
expertise and competence in meeting the challenges          OR                                                      Business Consultancy Project, or a dissertation.
and opportunities of international business.              • A primary degree with a minimum of three years’
                                                            relevant work experience.                               Core Modules:
Who is it for?                                                                                                      • International Business Management
This course is tailor-made for students with an                                                                     • Cross Cultural Management
                                                             “The experience gained from the International
international background and profile who are seeking                                                                • Global Marketing
                                                             Business Management programme has given
to build a business career in today’s increasingly                                                                  • Global Competitive Strategies
                                                             me a fresh perspective on business in the
globalised market place.                                                                                            • International Financial Management
                                                             global economy, and enabled me to enhance
                                                             and improve my business and management
What are the benefits?                                                                                              Option Modules:
                                                             skills, which I will no doubt need and use
• Essential insight into the main challenges faced by                                                               • Work & Employment in the Global Economy
                                                             throughout my career. The programme also
  a globalised business, including the workings and                                                                 • Project Management
                                                             gave me the opportunity to work with
  resources of such organisations, and the ability to                                                               • Managing the Negotiation Process
                                                             students from around the world and create
  demonstrate orally and in writing an understanding         new global networks."
                                                                                                                    • Creativity Innovation and Entrepreneurship
  of the global market.                                                                                             • Economics of Entrepreneurship
                                                             Caroline Federer, MSc in International Business 2016
• The necessary personal and professional skills in          Communications Executive, Matheson                     • Organisational Renewal
  order to prepare, coordinate and implement                                                                        • Managing Workplace Learning
  business procedures in an autonomous fashion.                                                                     • Globalisation and Social Movements
• The ability to apply the knowledge and skills              “The MSc International Business programme              • Advanced Topics in Organization
  acquired via research activity into the international      helped me enhance both my soft and hard                • Technology Management & Innovation
  business field.                                            skills. The holistic nature of the programme
                                                                                                                    Summer Term
                                                             will definitely prove useful in the job market.
                                                                                                                    International Business Consultancy Project,
Where can I go?                                              Furthermore, I had the privilege of being
                                                             appointed as class ambassador, thanks to               Dissertation OR three modules (from a defined list).
Our graduates are employed by leading firms in
Ireland and overseas, such as:                               which I learned how to approach people who             Modules may be subject to change.

• Allied Irish Banks    • Bank of America                    occupy a senior position within an
• Bank of Ireland       • BP Group                           organisation. The experience as class
                                                             ambassador also consolidated the links I had
• Deloitte              • Goodbody Stockbrokers
                                                             established with companies such as PwC and
• Hewlett Packard       • Oracle
                                                             provided me with access to great workshops.”
• PayPal                • Royal Bank of Scotland
                                                             Francesco Perniciaro Spatrisano, MSc International
• SEI Investments
                                                             Business 2018, Class Ambassador 2017/18

  Business. Imagined Better. Together                                                                                          UCD Michael Smurfit Graduate Business School   17
CEMS Masters in International Management
     16 months full-time

     What is the course about?                               Where can I go?
     This is a unique dual degree that awards an MSc in
     International Management from UCD Smurfit School
                                                             CEMS graduates begin their careers
                                                             working in organisations that are global
                                                                                                        Curriculum
     and a Masters in International Management (MIM)         in their focus and operations.             You must complete a one-week Block Seminar, two CEMS core modules,
     from CEMS. This course is ranked 15th in the world      • Accenture        • Hilti                 plus a number of option modules that enable you to deepen your
                                                                                                        knowledge in a specific domain or to acquire a broad set of competencies.
     by the Financial Times Masters in Management            • Google           • Kerry Group
                                                                                                        You are also required to complete a business project, a number of skill
     Ranking 2017.                                           • KPMG             • Facebook              seminars, a 10-week international internship and the Business Research
                                                             • L’Oreal          • LVMH                  Insights Paper as part of the course. Please note with any possible
     CEMS is a global strategic alliance of 31 leading       • Oracle           • Procter & Gamble      internship opportunity students have to go through a competitive process,
     business schools and 70 multinational organisations,    • PwC              • Salesforce            including interviews with employers, to be selected.
     of which UCD Smurfit School is the sole Irish           • Microsoft        • Glanbia
                                                                                                        Core Modules:
     member school. For further information visit
                                                                                                        • CEMS Block Seminar                • International Business and Strategy
     www.cems.org.
                                                                                                        • Global Leadership                 • Business Project
                                                                                                        • Business Research Insights
     In 2017 the CEMS programme was ranked 9th in
     the world by the Economist Masters in                                                              Option Modules may include:
     Management Rankings.                                                                               • Managing the Negotiation Process (CEMS Exclusive)
                                                                                                        • Technology and Design for Digital Marketing (CEMS Exclusive)
     Who is it for?                                                                                     • International Corporate Finance (CEMS Exclusive)
     This course is targeted at graduates with a                                                        • Supply Chain Analytics
     business/economics background, fluency in English                                                  • Management Consulting Principles
     and an additional CEMS-accredited language (plus                                                   • Corporate Marketing Strategy
     another language), excellent interpersonal skills, as
                                                                                                        • Leadership Development Skills
     well as the ambition to become international
                                                                                                        • Project Risk Management
     business managers and leaders.
                                                                                                        • Digital Communications Management
     What are the benefits?                                                                             • Digital Business Models and eCommerce
     • The academic knowledge and practical skills                                                      • Consumer Marketing
       required to operate within globalised businesses                                                 • Supply Chain Sustainability
       and multinational teams.
                                                                                                        • Managing Strategy and Innovation                  Please note that the
     • An awareness of different cultures, schools of                                                                                                       option modules
                                                                                                        • Employment Law                                    offered may differ
       thought and ways of doing business, via a semester                                                                                                   from year to year.
                                                                                                        • Work and Employment in the Global Economy
       spent abroad in a CEMS member school, an                                                                                                             Option modules may
       international internship and constant interaction                                                • Leading Creativity and Innovation Process         require specific prior
                                                                                                                                                            knowledge. Partner
       with the corporate world during the course via the                                               • Brand Management                                  schools offer their
                                                                                                        • Cultural and Poltical Perspective                 own option modules.
       CEMS Business Project, Skill Seminars and other
       corporate events.                                                                                • Data Driven Marketing
                                                                                                        Modules may be subject to change.

18     UCD Michael Smurfit Graduate Business School                                                                                                     www.smurfitschool.ie
CEMS Masters in International Management contd.
                                                                                       CEMS Academic Partners:
                                                                                       Australia                The University of Sydney Business School
                                                                                       Austria                  WU (Vienna University of Economics and Business)
Entry requirements
                                                                                       Belgium                  Louvain School of Management
• A minimum second class honours (Grade 1) in a business/economics or related
                                                                                       Brazil                   Escola de Administração de Empresas de São Paulo-FGV São Paulo
  discipline.                                                                          Canada                   Ivey Business School - Western University
• Fluency in English and one other CEMS language. Preference will be given to          Chile                    Universidad Adolfo Ibáñez
  candidates with 3+ languages. See www.cems.org.                                      China                    Tsinghua University School of Economics and Management
• You must submit two letters of recommendation as part of your application            Czech Rep                University of Economics, Prague
  (Academic or Employer recommendations only).                                         Denmark                  Copenhagen Business School
                                                                                       Egypt                    AUC School of Business
In addition to the above academic requirements, you also need to demonstrate           Finland                  Aalto University School of Economics
the following:                                                                         France                   HEC Paris
• International orientation and openness                                               Germany                  University of Cologne
                                                                                       Hong Kong S.A.R. China   HKUST Business School
• Excellent interpersonal competencies
                                                                                       Hungary                  Corvinus Business School
• A strong desire to achieve and leadership potential
                                                                                       India                    Indian Institute of Management, Calcutta
• Integrity                                                                            Ireland                  UCD Michael Smurfit Graduate Business School
                                                                                       Italy                    Bocconi University
As part of the admissions process, you will be required to attend an interview.        Japan                    Keio University
                                                                                       Korea (South)            Korea University Business School
                                                                                       Netherlands              Rotterdam School of Management, Erasmus University
                                                                                       Norway                   NHH - Norwegian School of Economics
                                                                                       Poland                   SGH Warsaw School of Economics
                                                                                       Portugal                 Nova School of Business and Economics
                                                                                       Russia                   Graduate School of Management, St. Petersburg University
                                                                                       Singapore                National University of Singapore
                                                                                       Spain                    ESADE Business School
                                                                                       Sweden                   Stockholm School of Economics
                                                                                       Switzerland              University of St.Gallen
                                                                                       Turkey                   Koç University Graduate School of Business
                                                                                       UK                       The London School of Economics and Political Science

                                                                                  "CEMS to me is much more than just a degree. The experience you gain
                                                                                  with leading companies, renowned universities and a motivated and
                                                                                  ambitious cohort make it the perfect environment to thrive both
                                                                                  personally and professionally. The international network you gain
                                                                                  access to is absolutely invaluable – there is no place on earth where
                                                                                  you will not find fellow CEMS alumni to help you out, introduce you to
                                                                                  someone or give you advice. The CEMS community has become like a
                                                                                  second family to me personally."
                                                                                  Jan Laenge, CEMS Masters in International Management 2017
                                                                                  Management Consultant, Arthur D. Little

  Business. Imagined Better. Together                                                                                       UCD Michael Smurfit Graduate Business School     19
MSc in Management (for non-business graduates)
     One year full-time or two years part-time (see part-time course page 37)

     What is the course about?                                 Where can I go?
     This course offers a solid foundation in the key areas    Our graduates are employed in companies such as:
     of management/business. Students are encouraged           • Accenture            • AIB
                                                                                                                           Curriculum
     to nurture their creativity, cultivate their analytical   • Apple                • Coca-Cola                          To complete the MSc in Management you
     capabilities and strengthen their capacities to work      • Deloitte             • Glanbia                            must complete 13 modules as follows:
     well in teams.                                            • Google               • Henkel
                                                               • KPMG                 • PaddyPower                         • Business and Financial Environments
     Who is it for?                                            • PayPal               • Unilever                           • Accounting Information for Managers
     This intensive programme is designed for non-             • Diageo               • Enterprise Ireland                 • Marketing Management
     business graduates who are looking to enhance or          • Johnson & Johnson                                         • Developing Cultural Competence
     complement their primary degree with a
     business/management qualification, interested in the                                                                  • Managing Group and Organisational Cultures
                                                               Entry requirements
     dynamic world of business and keen to work in a                                                                       • Business Information Systems Management
                                                               Please visit our website www.smurfitschool.ie for the
     public/private context.                                   latest entry requirements.                                  • Human Resource Management
                                                                                                                           • Operations and Supply Chain Management
     What are the benefits?
     • Exposure to current management thinking and                                                                         • Project Management
       perspectives.                                                                                                       • Corporate Finance
     • Development of the capacity to identify and                                                                         • Business Simulation
       critically analyse a variety of business problems                                                                   • Global Strategic Management
       and to provide solutions in both local and                                                                          • Business and Society
       international settings.
                                                                                                                           Modules may be subject to change.
     • The opportunity to develop interpersonal,
       communication and leadership skills through group
       interactions, case discussions, presentations and
                                                                   “The MSc in Management provided exactly what I was looking for – a really solid base in
       the end-of-year business simulation exercise.
     • Acquisition of the range of skills required to              all subjects relating to management. From Accounting and Corporate Finance to Human
       undertake and complete independent research and             Resources, Marketing and Strategy it provided me with a genuine opportunity to develop
       project work.                                               my leadership, communication, creative thinking and problem-solving skills throughout
                                                                   every module.

                                                                   The class itself was extremely diverse and provided a multicultural dynamic in which to
                                                                   develop teamwork skills - something that is crucial in today’s business environment. I
                                                                   couldn’t recommend the MSc in Management highly enough to anybody looking to launch a
                                                                   career in the business world.”
                                                                   Kate Lenehan, MSc Management 2016, Commercial Executive Key Accounts, Diageo

20     UCD Michael Smurfit Graduate Business School                                                                                                            www.smurfitschool.ie
MSc in Management Consultancy
One year full-time or two years part-time (part-time classes held during the working day)

 What is the course about?                                                 • The techniques needed to solve problems and
On completing the course you will have a detailed                            boost performance within businesses, as already
understanding of the global consulting industry. You                         applied by leading practitioners within the field.   Curriculum
will know how and when to use different consulting                         • The chance to apply your knowledge across the        You must complete seven modules (six core and one
tools and methodologies, how to write a consulting                           programme via direct engagement with client          option) and either the Management Consultancy
proposal and will master other key skills needed to                          companies.                                           Internship, Consulting Project or Research Project.
be a successful management consultant. Guest
                                                                                                                                  Core Modules:
speakers from the consulting industry, including                           Where can I go?
course graduates, provide additional insight and                                                                                  • Economics Foundations of Strategy
                                                                           Our graduates are employed in companies such as:
expertise.                                                                                                                        • Management Consulting Principles
                                                                           • PwC                 • Accenture
                                                                                                                                  • Organisational Behaviour
                                                                           • Deloitte            • Bearing Point
This course has strong links with industry and a focus                                                                            • Diagnostic Techniques in Consulting
                                                                           • EY                  • Prospectus
on gaining practical experience working with                                                                                      • Project Management
                                                                           • Grant Thornton      • BDO Eaton Square
companies throughout the year.                                                                                                    • Managing Organisational Change
                                                                           • ConsenSys           • Agile Networks
                                                                                                                                  • Consulting Project or Research Project or Internship
1. In semester 1, students complete a two-week
   consulting project with small businesses during                         Entry Requirements                                     Option Modules (subject to change):
   our Company Clinics.                                                    • Suitable for students with an undergraduate degree   • Economics of Entrepreneurship
2. In semester 2, students work in teams to deliver a                        in Business, Economics or Engineering, although      • Creativity, Innovation & Entrepreneurship
   live, semester-long consulting project for a client                       other backgrounds may be considered in some          • Managing the Negotiation Process
   company, many from the consulting industry.                               cases;                                               • Technology Management & innovation
3. In semester 3, students can choose to complete                            OR                                                   • Contemporary Issues in Strategy
   (1) a consulting project for a client company, (2) a                    • A primary degree with a minimum of three years’
   research paper on a topic relevant to the                                 relevant work experience.                            Some of our client companies include:
   consulting industry, or (3) a company internship1.                                                                             PWC, Deloitte, EY, Accenture, Grant Thornton, Fenergo,
                                                                           Prizes                                                 Agile Networks, The Delicious Food Company, MobStats
Who is it for?                                                                                                                    Element Pictures, Jobbio, IBM Global Procurement,
                                                                           PWC sponsors a Gold Medal Award and
                                                                           a bursary of €500 for the student with
Ideal candidates are graduates in Business or                                                                                     Confederation of Golf in Ireland (CGI)
Economics keen to pursue a career in the highly
                                                                           the highest GPA.                                       Modules may be subject to change.
competitive and increasingly global management
consulting industry.                                                                                                                 "The MSc in Management Consultancy provided me
                                                                           Industry Accreditation
                                                                                                                                     with a solid overview of relevant frameworks, techniques
                                                                           The MSc in Management Consultancy
What are the benefits?                                                                                                               and methodologies for a management consulting career.
                                                                           is an official IMCA-accredited                            The time spent on consulting engagements is an
• Knowledge of how to apply various consulting
                                                                           programme (Institute of Management                        invaluable experience, and provides a highly
  tools and methods, from an operational and
                                                                           Consultants & Advisors in Ireland), and all students      supportive environment for learning to plan and
  strategic perspective, as well as the requisite skills
                                                                           on the MSc in Management Consultancy become               deliver a successful project. "
  to succeed within the profession.
                                                                           Graduate Members for the duration of the course           Shane McCallion, MSc in Management Consultancy 2015 -2016
1
    (Please note that internship opportunities are limited, subject to                                                               Senior Associate, Technology Consulting, PWC
    industry demand and involve a highly competitive, interview-
                                                                           and one year post-qualification.
    based selection process. Students are not guaranteed an internship.)

    Business. Imagined Better. Together                                                                                                     UCD Michael Smurfit Graduate Business School   21
MSc in Marketing
     One year full-time or two years part-time (part-time classes held during the working day)

     What is the course about?                                Where can I go?
     Marketing plays a central role in creating,              Our graduates are employed in companies such as:
     communicating, capturing and sustaining value.           • Sony                  • GSK                            Curriculum
     The MSc in Marketing is a highly rigorous course that    • Coca-Cola             • Microsoft                      You must complete seven modules (4 core plus 3 options)
     aims to equip students with the conceptual               • Diageo                • Vodafone                       and the Company Project.
     knowledge, analytical skills, and methodologies          • Hewlett Packard       • Google
     required to effectively analyse market environments,     • Unilever              • Procter & Gamble               Core Modules:
     understand consumer behaviour, and develop               • Tesco                 • Facebook                       • Corporate Marketing Strategy
     integrated marketing strategies and campaigns that       • Enterprise Ireland    • Jameson                        • Consumers in a Digital Age
     create value for firms, customers and society.           • Bord Bia                                               • Marketing Insights and Analytics
                                                              Entry Requirements                                       • Omnichannel Marketing Communications
     Digital marketing forms an integral part of all
                                                              • A minimum second-class honours degree (or              • Major Marketing Project (Summer)
     modules, plus you will also have the opportunity to
                                                                equivalent) in Business/Commerce, Marketing,
     attend guest lectures from practitioners in this                                                                  Option Modules:
                                                                Psychology or a related area
     industry. The programme features a Major Marketing                                                                • Brand Management
                                                                OR
     Project, during which students work on real-life                                                                  • Social Marketing
                                                              • A primary degree with a minimum of three years’
     marketing strategies for global organisations such as
                                                                work experience in a Marketing role.                   • Sales Management
     P&G, Unilever, Danone, Mondeléz or PepsiCo.
                                                                                                                       • Leading Corporate Reputation in the Digital Era
                                                              Company Project
     Who is it for?                                           You will be required to complete a company project,      • Data Driven Marketing
     Business graduates with a marketing orientation and      based on a real-life brief from a well-established       • Marketing Innovation and Entrepreneurship
     current professionals wishing to build upon their        organisation, enhancing your employment prospects        • Business and Society
     existing marketing skills, as well as students with an   and helping further your marketing career.               • Behavioural Insight in Value Creation
     undergraduate background in Psychology.
                                                              The MSc in Marketing company projects have               Modules may be subject to change.
     What are the benefits?                                   included work for:
     • In-depth knowledge of cutting-edge Marketing           • Unilever (Lyons Tea, Knorr, Lynx)
       Management and Strategy theory and practice,           • PepsiCo Ireland                                     “I chose the MSc in Marketing as I wanted to hone my
       from a consumer, corporate and communications          • C&C Group - Club Energize                           marketing, critical and analytical skills. Marketing is
       perspective.                                           • Paddy Power                                         constantly evolving and we as Marketeers need to keep
     • Detailed insight into increasingly important areas     • The National Lottery                                up with the ever-changing environment. I think taking
       such as Digital Marketing, Data-Driven Marketing       • Barnardos                                           this programme will help me deliver clever marketing
       or Social Marketing via dedicated option modules.      • The Irish Times                                     strategies for new age consumers.”
     • An understanding of the real-life ramifications of     • Danone
                                                                                                                    Rohit Verma, MSc in Marketing 2016
       marketing strategy, via a summer term project in       • P&G                                                 Group Account Director, In the Company of Huskies
       close collaboration with a multinational company
       and real-life case studies.

22     UCD Michael Smurfit Graduate Business School                                                                                                        www.smurfitschool.ie
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