Graduate Courses 2019/20 - Business. Imagined Better. Together - University College Dublin
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Graduate Courses 2019/20 Business. Imagined Better. Together
Contents
Welcome 3
Why UCD Smurfit School? 5
What should I study? 6
Our courses 8
UCD Belfield courses 31
Part-time Masters degrees 33
MBA 38
Research/Doctoral Studies 40
Executive Development 42
Student Life 47
Alumni Network 48
Career Development and Skills 50
Admissions 51
Contacts 52
Correct at time of printing (September 2018). Subject to change.
Please refer to www.smurfitschool.ie for the latest information.
Business. Imagined Better. Together UCD Michael Smurfit Graduate Business School 1
We are one of an elite group of schools worldwide to hold
triple accreditation from AACSB (US), EQUIS (Europe) and
AMBA (UK) and are the only Irish member of the leading
business school alliances CEMS and the Global Network for
Advanced Management.
We are also the only Irish business school whose degrees
are consistently ranked in the world’s top 100 by the
Financial Times and The Economist Intelligence Unit.
Accredited by: A member of: Rankings:
2 UCD Michael Smurfit Graduate Business School www.smurfitschool.ie
We are Ireland’s global business school. As one of the world’s
most open economies, Ireland has a particular perspective on
the world; one which is open to new ideas and the world.
Our commitment to delivering the highest standards in business
education is evidenced by our triple crown of international
accreditations from EQUIS, AACSB and AMBA - your guarantee
Welcome to UCD of a quality degree. We are proud to be the only business school
in Ireland to hold this prestigious triple accreditation.
Michael Smurfit We are also the only business school in Ireland whose degree
programmes are consistently benchmarked and ranked amongst
Graduate Business the top 100 globally.
As we strive for excellence in all that we do, we offer our students
School, Ireland’s the opportunity to excel and have a meaningful impact in
business and society. We hope to be part of your future education
journey and look forward to welcoming you to University College
global business Dublin.
Professor Anthony Brabazon
school. Dean UCD College of Business
Business. Imagined Better. Together UCD Michael Smurfit Graduate Business School 3
UCD Smurfit
School is the
leading graduate
business school
in Ireland
with over 1,400
graduates
every year.
4 UCD Michael Smurfit Graduate Business School www.smurfitschool.ie
Why UCD Smurfit School?
Globally Accredited – your guarantee of quality Research
We are the only Irish School and one of an elite group of schools worldwide to Our research community produces work of international importance and
hold the Triple Crown of Accreditation from EQUIS, AACSB and AMBA. We are comprises approximately 50 PhD and research Masters students.
also the only Irish member of both CEMS and the Global Network for Advanced
Management, which are global alliances of leading business schools. Course Structure
Accreditations are your guarantee that you will receive a top-quality, world-class Our courses combine lectures, seminars, case studies, role-playing, leading
degree, positioning our school and our graduates in the minds of the industry guest speakers, simulation exercises and practical projects. You are
international business community. encouraged to challenge yourself and those around you, so you can thrive
in a rigorous but very open-minded learning environment.
Globally Ranked
We are the only Irish business school to offer Masters degrees that are Careers
consistently ranked in the world’s top 100 by the Financial Times and The Our graduates are in high demand, with 84% of the full-time class of 2017
Economist Intelligence Unit. in employment within 6 months of graduating.
Academic Leadership To help you secure graduate employment, we offer a full career guidance service
UCD Smurfit School is a 100-strong team with one mission: to create the managed by trained and experienced recruitment specialists.
business leaders of the future. One of the keystones of our reputation as one of
Alumni Network
the world’s leading business schools is the quality and expertise of our Faculty.
Our graduates leave equipped with the tools to succeed in the business world
At UCD Smurfit School we recruit leading academics from across the globe,
and join our global Alumni Network of over 80,000 graduates.
many with experience from the world’s leading universities. This, together with
their business experience, enables them to create a stimulating teaching and
research environment.
International Diversity
Ireland is a globally-oriented, open economy which is reflected in the School’s ‘At UCD Smurfit School we have the best mix
ethos and class make-up. In 2017/18 over half of our students were of of people, both students and teaching staff, to
international origin, representing over 50 countries worldwide. Our international
students add a welcome and important intercultural dimension to life at UCD
fuel your imagination and stimulate your
Smurfit School. creativity in the best possible way.’
Wide range of courses Damien McLoughlin
We offer an extensive range of specialist and general Business Masters degrees Anthony C. Cunningham Professor of Marketing,
for business and non-business graduates. Subject areas include Accounting,
Banking and Finance, Human Resource Management, Management, Marketing,
MIS (Management Information Systems) and Technology.
Business. Imagined Better. Together UCD Michael Smurfit Graduate Business School 5
What should I
study?
Masters (Full-Time):
If you are a recent business graduate and wish to specialise.
Masters (Part-Time):
If you are an experienced professional and want to accelerate your
career, develop skills and insights to complement existing strengths.
Masters Degrees for non-Business Graduates:
We have a range of Masters degrees that are suitable for non-business
graduates. Refer to the table of eligibility on the next page for a list of
courses that accept non-business graduates.
MBA:
Designed for those with several years’ professional work experience,
the MBA provides a valuable competitive advantage in the job market
by developing leadership and management skills and expertise across
a wide range of subjects.
Executive Development:
If you are an experienced professional who wants to develop and
enhance current skill-sets.
Doctoral Studies and Research:
If you want to carry out specialist research in business or prepare for
a career in academia.
6 UCD Michael Smurfit Graduate Business School www.smurfitschool.ie
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iplom r
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atics
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If your undergraduate
re
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g
her D
ology
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ics
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Econo
Comp
Psych
Statis
Engin
Busin
Socia
Scien
Math
Physi
Archi
Agric
Acco
Arts
Law
then you can study:
Master of Accounting • •
MSc in Aviation Finance • • • • • • • •
MSc in Business Analytics • • • • • • • • • •
MSc in Digital Innovation • • • • • • • • • • • • • • •
MSc in Digital Marketing • • • • • •
MSc in Finance • • • • • • • • •
MSc in Food Business Strategy • • • • • • • • • • • • • • •
MSc in Human Resource Management • • • • • • •
MSc in International Business • •
CEMS Masters in International Management • •
MSc in Management • • • • • • • • • • • • • •
MSc in Management Consultancy • • • • • • • • • • •
MSc in Marketing • •
MSc in Marketing Practice • • • • • • • • • • • • • • •
MSc in Project Management • • • • • • • • • • • • • • •
MSc in Quantitative Finance • • • • • • •
MSc in Renewable Energy and Environmental Finance • • • • • • • • •
MSc in Retail Leadership • • • • • • • • • • • • • • •
MSc in Strategic Management Accounting • •
MSc in Strategic Management and Planning • • • • • • • • • • • • • • •
MSc in Supply Chain Management • • • • • • • • • • • • • • •
Master of Business Administration (MBA ) • • • • • • • • • • • • • • •
MSc Courses run in conjunction with UCD Belfield
MSc in Biotechnology and Business •
MSc in Biotherapeutics and Business •
MSc in International Law and Business • •
To qualify one needs to show evidence of university-level maths skills
To qualify one needs to show evidence of strong business subjects For applicants who do not meet the exact requirements for a particular
course but who do hold an undergraduate degree and have considerable
To qualify one needs to show evidence of strong business subjects and/or work experience
professional work experience in a related field, please speak with one of
To qualify one needs to show evidence of strong maths, statistics and finance skills
To qualify a minimum of 3-5 years professional experience is required • Single honours only
our Admissions Team to further discuss your eligibility.
Business. Imagined Better. Together UCD Michael Smurfit Graduate Business School 7
Our Courses
Masters: FULL-TIME PART-TIME PART-TIME PART-TIME
EVENING DAY WEEKEND
PAGE
Master of Accounting Y 9
MSc in Aviation Finance Y Y 10
MSc in Business Analytics Y Y 11
MSc in Digital Innovation Y Y 12
MSc in Digital Marketing Y Y 13
MSc in Finance Y Y 14
MSc in Food Business Strategy Y 15
MSc in Human Resource Management Y Y 16
MSc in International Business Y Y 17
CEMS Masters in International Management Y 18
MSc in Management Y Y 20
MSc in Management Consultancy Y Y 21
MSc in Marketing Y Y 22
MSc in Marketing Practice Y 23
MSc in Project Management Y Y 24
MSc in Quantitative Finance Y Y 25
MSc in Renewable Energy and Environmental Finance Y Y 26
MSc in Retail Leadership Y 27
MSc in Strategic Management Accounting Y 28
MSc in Strategic Management and Planning Y Y 29
MSc in Supply Chain Management Y Y 30
Masters run in conjunction with UCD Belfield:
MSc in Biotechnology and Business Y 31
MSc in Biotherapeutics and Business Y 31
MSc in International Law and Business Y 31
Part-time Masters 33
Master of Business Administration (MBA) 38
Doctoral Studies and MPhil (Business) 40
Executive Development 42
8 UCD Michael Smurfit Graduate Business School www.smurfitschool.ieMaster of Accounting
One year full-time
What is the course about? Where can I go?
This course prepares you for leadership in the
accounting profession and in business, equipping you
Master of Accounting graduates have access to a
wide range of employment opportunities:
Curriculum
with the necessary technical, analytical and personal • Audit, accounting, tax and corporate finance within This multi-faceted programme is structured around
development skills for a successful career. professional accounting firms 11 core modules
• Management consultancy and advisory services • Financial Reporting
The Master of Accounting is considered by Big 4 • Finance functions within large corporates and • Advanced Financial Accounting
firms and professional accounting bodies to be the multinational companies • Auditing and Assurance 1 & 2
leading accounting-specialist Masters programme in • Financial Services • Taxation 1 & 2
Ireland. The course attracts the highest calibre of • Management Accounting
business graduates, providing them with an excellent Entry requirements • Business Valuation and Analysis
specialist accounting education. Please visit our website www.smurfitschool.ie for the • Integrative Analysis in Accounting (Case Study Based)
latest entry requirements. • Accounting Analytics
Who is it for? • Professional Development
This course is designed for top graduates who have Exemptions
majored in business, accounting and finance who As a graduate of the Master of Accounting you are Summer Modules
wish to pursue careers in accounting, corporate exempt from all but the final examinations of In the summer term graduates have the opportunity
finance, management consulting and taxation either Chartered Accountants Ireland and all nine to explore relevant topics in greater depth the
within the profession or with local or multinational fundamental modules with the ACCA. following modules:
companies. • Corporate Governance & Ethics
Prizes • Taxation Summer School
What are the benefits? The PricewaterhouseCoopers Des Hally • Organisational Behaviour
• A functional and technical level of competence in Gold Medal is awarded to the top
financial accounting, management accounting, student on the course. The late Prof Alternatively, students can complete a “capstone”
finance, auditing and taxation. Des Hally was Professor of Accounting applied learning project with an organisation in the
public or private sector, requiring them to address
• The analytical and critical thinking skills and and founded the course.
real business issues in a live environment.
knowledge required to solve business problems.
Modules may be subject to change.
• The opportunity to develop communication,
teamwork and leadership skills for use in a
professional context.
• Graduate performance levels that consistently “The Master of Accounting was the perfect stepping stone to
exceed the national average in the Final Admitting professional accounting exams and a career in taxation. A
Examinations of Chartered Accountants Ireland. strong focus on technical accounting facilitated an ideal
learning environment and provided me with an ‘edge’ in what
has become a highly competitive profession.”
Cian O’Sullivan, Master of Accounting 2011, Tax Manager,
Pricewaterhouse Coopers & member of Dublin Senior Football Team
Business. Imagined Better. Together UCD Michael Smurfit Graduate Business School 9MSc in Aviation Finance
One year full-time or two years part-time (part-time classes held during the working day)
What is the course about?
Supported by key leaders in the aircraft leasing
industry through internships, scholarships and
Curriculum
research projects, the course enhances understanding Core Modules:
of all aspects of aviation finance, with specific focus • Accounting / Financial Statement Analysis for Aviation
on practical features of global aviation markets. • Aviation Tax
Who is it for? • Quantitative Methods
This programme is aimed at graduates from a variety • Capital Markets & Instruments
of disciplines (including business, economics, • Aviation Finance 1
engineering and science) wishing to pursue a career • Doing Business Globally
in the aviation finance and aviation leasing sector. • Aviation Economics
• Topics in Aviation Finance
What are the benefits? • Aviation Finance II
• An unrivalled level of specialisation in leasing and • Law of Aviation Finance
airline industry developments, as well as significant
career opportunities. Summer Term:
• A comprehensive understanding of the financial • Aviation Finance Research Project
processes and procedures associated with the OR
aviation finance sector, including risk assessment • Aviation Industry Internship
and aircraft valuation, accounting and taxation OR
issues, leasing developments and insurance • Option Modules (Choose 2)
applications, along with legal implications. Where can I go? - Behaviour Finance
• A strong emphasis on interpersonal skill, leadership Graduates of this course will find career - Management of Banking Institutions
and problem-solving development, as well as opportunities in the following areas: - Advanced Treasury Management
tracking global developments, ensuring that • Risk / Strategy - Mergers & Acquisitions
graduates are well-informed on the current • Analysts: Risk, Credit, Airline, Aviation Credit
aviation industry. • Portfolio and Asset Managers Modules may be subject to change.
• A summer term research project or an internship • Finance: Structured Finance, Corporate Finance,
option designed to deepen conceptual Capital Markets, Treasury, Financial Planning Entry Requirements
understanding and analytical skills or put learnings & Analysis Please visit our website www.smurfitschool.ie for the
into immediate practice in the field. Note with any • Technical Operations latest entry requirements.
possible internship opportunity students have to • Private Aviation
go through a competitive process, including • Commercial / Sales
interviews with employers, to be selected. • Legal
10 UCD Michael Smurfit Graduate Business School www.smurfitschool.ieMSc in Business Analytics
One year full-time or two years part-time (part-time students will need to attend
lectures during working hours and complete assignments during the working week)
What is the course about?
Rooted in management science, statistics, and
Where can I go?
Our graduates are employed in a variety of roles
Curriculum
operational research, business analytics employs such as consultants, data scientists, business analysts, Students complete 6 core modules, including a
mathematical, computational, and data-oriented strategy analysts, risk analysts, executives and 15-credit Capstone project during the summer, and
methods to understand what has happened, predict entrepreneurs in areas such as: 5 option modules. Some options may be assigned at
what will happen, and make the best possible • Consulting: Accenture, Deloitte Consulting, EY, admission time based on students' previous studies.
business decisions. Sapient, FTI, BearingPoint, PA Consulting Options listed below are indicative and are offered
• Data science: CarTrawler, ICON, Paddy Power subject to faculty availability.
Who is it for? • Software: Facebook, eontec.com, Murex, IBM, SAP Core Modules:
This course is suitable for graduates of Engineering, • Operations Research: Aer Lingus, Intel, Dell, • Introduction to Business Analytics
Computer Science, Mathematics, and Business (with Revenue Research Inc, EON • Optimisation in Business
quantitative modules), with a talent for and interest • Financial Services: AIB, J.P. Morgan, Goldman Sachs, • Data Mining
in using mathematical, computational, data-oriented, First Derivatives, Fidelity, ABN AMRO • Consulting, Change and Project Management
and analytical methods to solve business problems. • Also media, marketing, and academic research.
• Hot Topics in Analytics
• Capstone
What are the benefits? Entry requirements:
• Theory and practice of cutting-edge quantitative • A minimum second class honours primary degree
Option Modules:
analysis, optimisation, and machine learning. (or equivalent) which includes quantitative
• Statistics and Simulation Methods
• Skills and understanding in programming, software, techniques, including in Engineering, Computer
(required unless covered in previous study)
and information systems. Science, and other Sciences. Applicants with a
• Programming for Analytics
• The ability to develop new software solutions and Business Studies background need to have taken (required unless covered in previous study)
implement mathematical and quantitative MIS-Management Information Systems, Maths or
• Data Management
techniques in order to make effective business other quantitative courses.
• Advanced Operations Research
decisions and boost performance. • A student may be asked to undertake the GMAT or
• Smart Systems
• Current research into all aspects of decision and GRE at the Director's discretion.
• Decision and Behavioural Analytics
management science, including Project • Two completed academic reference forms from
• Statistical Learning
Management, Simulation, Multi-criteria Decision referees who can assess your maturity, motivation
Making, Decision Support Systems, and and intellectual ability. Part-time students can • Business Intelligence and Visual Analytics
Evolutionary Computing. provide employer references. Modules may be subject to change.
• A Capstone research project solving a real-world
business problem in collaboration with a top “I felt the MSc in Business Analytics at Smurfit
analytics employer. (Note that graduates of UCD Lochlann Quinn School of
struck the perfect balance between the technical and
Business are not required to submit the reference form)
business aspects of analytics. It provided me with a
solid practical and theoretical grounding for me to
succeed in the workplace.”
Rebecca Haughton, MSc in Business Analytics 2015,
Senior Analyst, Aimia Inc.
Business. Imagined Better. Together UCD Michael Smurfit Graduate Business School 11MSc in Digital Innovation
One year full-time (some evening classes may be scheduled). Two years part-time (part-time classes held during the working day).
What is the course about?
Designed to equip future business and technology
leaders with the knowledge and skills to succeed in
Entry Requirements
• A minimum second-class honours degree (or
Curriculum
the digital era, the course addresses the technology- equivalent) in any discipline Students complete nine modules or six modules plus
centric transformation of business, organisations and OR the Research Project (Minor Dissertation = three
society. • A primary degree with a minimum of three years’ module equivalent).
relevant work experience.
Core Modules:
Who is it for?
Semester One: Engage with the principles and
Graduates of any discipline but particularly those Course Structure
foundations of practice
with a business and/or IT background seeking a Three semesters per academic year: semester 1,
• Design, Development, Creativity
career managing digital innovation delivery. semester 2 and semester 3 (Summer Term). Full-time
• Skills for Business Enquiry
students take 30 credits per semester.
What are the benefits? • Managing Strategy and Innovation in a Digital Era
• Leadership skills regarding the strategic application Semester Two: Deepen your understanding
Classes in semesters 1 & 2 run over 12 weeks and
of IT for innovation • Cultural and Political Perspectives on Managing
may be scheduled for evening or early morning
• The capacity to create and critically assess the case Technology and Change
sessions. Classes in Summer term are typically
for ICT development, deployment and use • Outsourcing and Offshoring
taught in intensive sessions spanning one or more
• In-depth knowledge and insights into design of • Implementing Digital Projects
weeks per module.
systems, their development and processes • Research Project
• Experience in designing and undertaking industry-
relevant research projects Option Modules:
• Preparation to be a team player in distributed, Summer Term: Refine your knowledge.
cross-cultural, multiple time-zone initiatives • Knowledge, ICT & Organisation
• Global Information Systems
Where can I go? • Game thinking: Games and Play in a Digital World
Our alumni pursue careers as diverse as business and • Economics of IT & Digital Markets
technology analysts, consultants, software Options from other streams may be available
developers, project and programme managers, in tech Modules may be subject to change.
sales and product management. They work across a
range of industries including media, gaming,
electronic commerce, computing and software
development, management and IT Consulting,
communications, accountancy and legal services,
financial services and banking, pharmaceuticals,
aviation, logistics, retail, export, in NGOs, and the
public sector.
12 UCD Michael Smurfit Graduate Business School www.smurfitschool.ieMSc in Digital Marketing
One year full-time or two years part-time (see part-time course page 36)
What is the course about? Where can I go?
This course is aimed at applicants wishing to develop
a deep understanding and high level of competence
Graduates of this course will find career
opportunities in areas such as Marketing
Curriculum
in the application of digital marketing tools and Management, Advertising & Design, Public Relations, To complete the MSc in Digital Marketing you must
techniques. The combination of strategic, analytical Market Research, and Management of Online complete four core modules, three option modules
and practical elements will provide graduates with a Businesses. Potential employers include: and an Applied Digital Project, spread across three
distinct advantage in the marketplace. • Google • LinkedIn semesters including a summer semester.
• Twitter • Salesforce
Core Modules:
Specific course objectives: • Facebook • Bank of Ireland
• Corporate Marketing Strategy
• A strategic and analytical perspective on the place • IBM • Oracle
• Consumers in a Digital Age
of digital marketing in modern business
• A thorough understanding of how digital Entry requirements • Marketing Insights and Analytics
technology can be used to improve the • A minimum second-class honours degree (or • Omnichannel Marketing Communications
effectiveness and efficiency of marketing at all equivalent) in Business/Commerce, Marketing, • Applied Digital Project (Summer)
stages of the business value chain. Psychology, Computer Science or a related area
Option Modules:
• Digital technology application skills, such as online • A primary degree with a minimum of three years’
advertising, social media and mobile marketing, work experience in a Marketing role • Digital Technology and Design
CRM systems, SEO and web data analytics. • Brand Management in the Digital Age
• Digital Business Models and eCommerce
Who is it for? • Social Media Marketing
Irish and International business graduates (or related • eCRM
area) seeking to improve their digital skills, be • Advanced SEO & SEA
industry ready and find exciting jobs in the digital • Advanced Analytics and Big Data
capital of Europe.
Modules may be subject to change.
What are the benefits?
• Analytical insight into the business role of digital "The MSc in Digital Marketing is one of the
marketing and its current contribution to boosting leading courses in Europe. Via face-to-face
effectiveness and efficiency within companies. contact with industry and academic experts,
• The vital operational skills needed to successfully you gain invaluable insight into the digital
implement online advertising campaigns, social ecosystem in Ireland and around the world.”
media marketing, e-CRM systems and web data Patrick Guiney, MSc in Digital Marketing 2015,
analysis. Global Sales Associate, LinkedIn
• The necessary balance of conceptual understanding
and hands-on skills to raise graduate employability
in the eyes of potential recruiters.
Business. Imagined Better. Together UCD Michael Smurfit Graduate Business School 13MSc in Finance
One year full-time or two years part-time (part-time classes held during the working day)
What is the course about? The MSc in Finance receives special recognition from
the Chartered Financial Analyst Institute (CFA). This
This course is designed to provide advanced
specialist knowledge and a practical understanding of means that the course contains at least 70% of the
Curriculum
finance theory and practice relevant to the financial CFA candidate body of knowledge, providing a head You must complete a series of core modules and in
services industry - in investment banks, commercial start towards the internationally-recognised CFA the Summer Term complete either 2 option modules
banks, fund management, insurance companies, qualification. or an Industry Internship or a Research Project.
securitisation and trading houses, stock brokers, and Core Modules:
in the finance divisions of firms in other industries. • Capital Markets and Instruments
The MSc (Finance) is consistently ranked in • Quantitative Methods in Finance
Who is it for? the FT Top 50 Masters in Finance Pre-experience • Derivative Securities
This course is especially suitable for graduates with a Programmes (Ranked 36 in 2018)
• Financial Econometrics
Business, Economics or Finance educational
• Financial Theory
background or any degree with a significant Where can I go?
• Financial Analysis
quantitative element. The part-time option also Our graduates are employed in companies such as:
• Empirical Corporate Finance
enables current professionals with a business-related • Boston Consulting Group • Merrill Lynch
• Portfolio & Risk Management
background to combine working life with study. • JP Morgan Chase & Co. • Goldman Sachs
• Strategic Finance
• AIB • Davy Stockbrokers
• Bank of Ireland • BNY Mellon • Financial Asset Valuation
What are the benefits?
• Acquisition of applied theoretical research and • Citi • Banking and Financial institutions
essential practical skills with emphasis on the
Option Modules:
study of corporate finance and investment Entry Requirements
• Advanced Treasury Management
markets. Please visit our website www.smurfitschool.ie
• A wide-ranging curriculum covering financial • Mergers & Acquisitions
for the latest entry requirements.
management principles, market operations, and the • Aircraft Financing
risks inherent in investment management and Prizes • Behavioural Financing
financial decision-making. The PwC Maithiu Breathnach award, • Financial Modelling
• A firm grasp of financial processes and procedures amounting to €1,000 is attributed to
as well as the knowledge and professional-personal Summer Term
the top student of the first semester.
2 option modules OR an Industry Internship OR
Musgraves award a prize of €1,000
skills necessary for a career in financial services.
• The opportunity to apply for an internship which a Research Project.
to the top student each year.
allows students to gain practical work experience Modules may be subject to change.
and knowledge under the guidance of industry
professionals. Please note with any possible
internship opportunity students have to go
through a competitive process,including interviews
with employers, to be selected.
14 UCD Michael Smurfit Graduate Business School www.smurfitschool.ieMSc in Food Business Strategy
One year full-time
What is the course about? Where can I go?
This course offers a sound training in business An array of national and international employment
concepts and practice, as well as a wider opportunities within a rapidly-growing industry or
Curriculum
understanding of the unique food business working related sectors will be open to graduates in Students must complete seven core modules, one option
environment. Students will gain advanced knowledge companies like: module as well as a Research Project in the second
of the specific factors affecting the sustainability of • Valeo Foods and third term. Key industry speakers (including
food production and the role played by innovation. • Musgraves from the Food and Drink Authority and Teagasc) will
• Dawn Meats contribute to a number of modules, providing students
Who is it for? • Diageo with insight into the latest developments in the field.
This course is open to a wide range of undergraduate • Kerry Group
profiles, but is especially suitable for those with a • Ornua Core Modules:
background in agriculture, food science or other • Economics of Food
science-based degrees seeking to develop their Entry requirements • Customer Driven Marketing Food Industry
business expertise and those with more business- • A minimum second-class honours degree (or • Competitive Strategy in Global Food Industry
focused degrees with an interest in moving into the equivalent) in any discipline OR • Food Policy
food sector. • A primary degree with a minimum of three years’
• Innovation for Food Business
relevant work experience.
• Supply Chain Management Global Food Systems
What are the benefits?
• Group Project
• Insight into the core business concepts required for
a future career in the sector. “I chose to study at UCD Smurfit Option Modules:
• An appreciation of the increasingly complex and
School due to its incredible global • Economics of Entrepreneurship
global environment in which the food business
currently operates and the uncertainties and risks reputation. The Masters in Food • Marketing, Innovation & Entrepreneurship
attached to food production. Business Strategy has put me on the • Project Management
• Insight into the strategies practiced and applied path to entering one of Ireland’s • Sales Management
within the industry, as well as the latest most important industries. I have
innovations and forms of leadership. Summer Term
made great friends via this course
• Group Project
and would highly recommend it to
• Leadership for Growth Food industry
anyone with an interest in food,
agriculture and sustainability.” Modules may be subject to change.
Laura O’Brien, MSc in Food Business Strategy 2016
New Product Development Admin, Dunnes Stores
Business. Imagined Better. Together UCD Michael Smurfit Graduate Business School 15MSc in Human Resource Management
One year full-time or two years part-time (part-time classes held during the working day)
What is the course about? • Beacon Hospital Prizes
This course provides you with conceptual and • Royal College of Surgeons in Ireland Two awards are normally available to Human
practical insights into Human Resource Management, • Zurich Insurance Resource Management students who demonstrate
a key element in an organisation’s strategic • St Vincent’s University Hospital exceptional ability.
capability. It reflects the changing character of the • Central Bank of Ireland • The Merc Partners bursary is
Irish, European and global context by emphasising awarded to the student with the
Entry requirements
the integration of personnel management knowledge highest mark in the HRM stream.
• A minimum second-class honours degree (or
and approaches, employment relations and • The Richard Maher Memorial
equivalent) in Business/Commerce/Business
behavioural and human sciences. Medal is awarded to the part-time student with
Administration, Social Science, Psychology,
the highest first-class honours mark.
Who is it for? Economics, Law, Accounting or a related area
Accredited by the Chartered Institute of Personnel OR
and Development (CIPD), the course is open to • A primary degree with a minimum of three years’ Curriculum
applications from students with an undergraduate work related experience in Human Resource
Management or employment relations. Students must complete seven modules (two
degree in Business, or degrees in areas such as Social
core and five options) and a Research Project.
Science, Psychology, Economics, Politics or Law. Exchange Programmes
The MSc Business (HRM) offers two exchange Core Modules:
What are the benefits? programmes, with the ILR School, Cornell University • Human Resource Management
• A research-led professional education. and the EMLS (European Masters in Labour Studies) • Concepts in IR and HRM
• An understanding of the social, economic and network of leading European universities offering • Research Project: HRM and Business
political factors that influence HRM and its role postgraduate programmes in labour studies.
within the national and international business Option Modules may include:
For further details about the ILR School visit
environment • Employment Relations in Ireland
www.ilr.cornell.edu/about-ilr or for the EMLS
• The opportunity to develop a range of professional • Employment Law
programme visit www.mest-emls.eu.
competencies that will enable students to become • Managing Conflict in Organisations
reflective and effective HR practitioners. CIPD Membership • Gender Equality & Diversity
The MSc Business (HRM) is accredited by the CIPD • Developing Competencies for HR Leadership
Where can I go? (Chartered Institute of Personnel and Development), • Managing Workplace Learning
Graduates pursue careers in private and public sector the leading professional body for HR managers. To • Work & Employment in the Global Economy
organisations, employer associations, trade unions, qualify for CIPD membership students must register • International HRM
research consultancies and teaching. for CIPD student membership and complete specific • Human Resource Management and the Gig Economy
CIPD-accredited modules.
Recent employers of our graduates include: Modules may be subject to change.
• Facebook • Paypal
• Google • Deloitte “The MSc in Human Resource Management provided me with incredible practical and strategic knowledge of
• PwC • IBEC human resources, industrial relations and employment relations, while ensuring that I was prepared for one of
the most exciting career pathways. I made some amazing friends on this course, and would highly recommend it
• Ryanair • Aer Lingus
to anyone interested in where businesses intersect with people.”
• Diageo • Coca-Cola
Colm Godfrey, MSc HRM 2017, Analyst in Human Capital Management (Consulting) at Deloitte.
16 UCD Michael Smurfit Graduate Business School www.smurfitschool.ieMSc in International Business
One year full-time or two years part-time (part-time classes held during the working day)
What is the course about? Entry Requirements
The MSc in International Business is designed to • A minimum second-class honours degree (or
provide the knowledge, skills and competencies equivalent) in Business, Commerce, Business Curriculum
required to operate in the global market place, Administration, International Economics (where a You must complete four core modules plus two option
including the ability to critically appraise the theory number of business modules were taken in that modules. During the summer term you have an option
and practice of international business and demonstrate Economics degree) or a closely related area to complete either three modules, an International
expertise and competence in meeting the challenges OR Business Consultancy Project, or a dissertation.
and opportunities of international business. • A primary degree with a minimum of three years’
relevant work experience. Core Modules:
Who is it for? • International Business Management
This course is tailor-made for students with an • Cross Cultural Management
“The experience gained from the International
international background and profile who are seeking • Global Marketing
Business Management programme has given
to build a business career in today’s increasingly • Global Competitive Strategies
me a fresh perspective on business in the
globalised market place. • International Financial Management
global economy, and enabled me to enhance
and improve my business and management
What are the benefits? Option Modules:
skills, which I will no doubt need and use
• Essential insight into the main challenges faced by • Work & Employment in the Global Economy
throughout my career. The programme also
a globalised business, including the workings and • Project Management
gave me the opportunity to work with
resources of such organisations, and the ability to • Managing the Negotiation Process
students from around the world and create
demonstrate orally and in writing an understanding new global networks."
• Creativity Innovation and Entrepreneurship
of the global market. • Economics of Entrepreneurship
Caroline Federer, MSc in International Business 2016
• The necessary personal and professional skills in Communications Executive, Matheson • Organisational Renewal
order to prepare, coordinate and implement • Managing Workplace Learning
business procedures in an autonomous fashion. • Globalisation and Social Movements
• The ability to apply the knowledge and skills “The MSc International Business programme • Advanced Topics in Organization
acquired via research activity into the international helped me enhance both my soft and hard • Technology Management & Innovation
business field. skills. The holistic nature of the programme
Summer Term
will definitely prove useful in the job market.
International Business Consultancy Project,
Where can I go? Furthermore, I had the privilege of being
appointed as class ambassador, thanks to Dissertation OR three modules (from a defined list).
Our graduates are employed by leading firms in
Ireland and overseas, such as: which I learned how to approach people who Modules may be subject to change.
• Allied Irish Banks • Bank of America occupy a senior position within an
• Bank of Ireland • BP Group organisation. The experience as class
ambassador also consolidated the links I had
• Deloitte • Goodbody Stockbrokers
established with companies such as PwC and
• Hewlett Packard • Oracle
provided me with access to great workshops.”
• PayPal • Royal Bank of Scotland
Francesco Perniciaro Spatrisano, MSc International
• SEI Investments
Business 2018, Class Ambassador 2017/18
Business. Imagined Better. Together UCD Michael Smurfit Graduate Business School 17CEMS Masters in International Management
16 months full-time
What is the course about? Where can I go?
This is a unique dual degree that awards an MSc in
International Management from UCD Smurfit School
CEMS graduates begin their careers
working in organisations that are global
Curriculum
and a Masters in International Management (MIM) in their focus and operations. You must complete a one-week Block Seminar, two CEMS core modules,
from CEMS. This course is ranked 15th in the world • Accenture • Hilti plus a number of option modules that enable you to deepen your
knowledge in a specific domain or to acquire a broad set of competencies.
by the Financial Times Masters in Management • Google • Kerry Group
You are also required to complete a business project, a number of skill
Ranking 2017. • KPMG • Facebook seminars, a 10-week international internship and the Business Research
• L’Oreal • LVMH Insights Paper as part of the course. Please note with any possible
CEMS is a global strategic alliance of 31 leading • Oracle • Procter & Gamble internship opportunity students have to go through a competitive process,
business schools and 70 multinational organisations, • PwC • Salesforce including interviews with employers, to be selected.
of which UCD Smurfit School is the sole Irish • Microsoft • Glanbia
Core Modules:
member school. For further information visit
• CEMS Block Seminar • International Business and Strategy
www.cems.org.
• Global Leadership • Business Project
• Business Research Insights
In 2017 the CEMS programme was ranked 9th in
the world by the Economist Masters in Option Modules may include:
Management Rankings. • Managing the Negotiation Process (CEMS Exclusive)
• Technology and Design for Digital Marketing (CEMS Exclusive)
Who is it for? • International Corporate Finance (CEMS Exclusive)
This course is targeted at graduates with a • Supply Chain Analytics
business/economics background, fluency in English • Management Consulting Principles
and an additional CEMS-accredited language (plus • Corporate Marketing Strategy
another language), excellent interpersonal skills, as
• Leadership Development Skills
well as the ambition to become international
• Project Risk Management
business managers and leaders.
• Digital Communications Management
What are the benefits? • Digital Business Models and eCommerce
• The academic knowledge and practical skills • Consumer Marketing
required to operate within globalised businesses • Supply Chain Sustainability
and multinational teams.
• Managing Strategy and Innovation Please note that the
• An awareness of different cultures, schools of option modules
• Employment Law offered may differ
thought and ways of doing business, via a semester from year to year.
• Work and Employment in the Global Economy
spent abroad in a CEMS member school, an Option modules may
international internship and constant interaction • Leading Creativity and Innovation Process require specific prior
knowledge. Partner
with the corporate world during the course via the • Brand Management schools offer their
• Cultural and Poltical Perspective own option modules.
CEMS Business Project, Skill Seminars and other
corporate events. • Data Driven Marketing
Modules may be subject to change.
18 UCD Michael Smurfit Graduate Business School www.smurfitschool.ieCEMS Masters in International Management contd.
CEMS Academic Partners:
Australia The University of Sydney Business School
Austria WU (Vienna University of Economics and Business)
Entry requirements
Belgium Louvain School of Management
• A minimum second class honours (Grade 1) in a business/economics or related
Brazil Escola de Administração de Empresas de São Paulo-FGV São Paulo
discipline. Canada Ivey Business School - Western University
• Fluency in English and one other CEMS language. Preference will be given to Chile Universidad Adolfo Ibáñez
candidates with 3+ languages. See www.cems.org. China Tsinghua University School of Economics and Management
• You must submit two letters of recommendation as part of your application Czech Rep University of Economics, Prague
(Academic or Employer recommendations only). Denmark Copenhagen Business School
Egypt AUC School of Business
In addition to the above academic requirements, you also need to demonstrate Finland Aalto University School of Economics
the following: France HEC Paris
• International orientation and openness Germany University of Cologne
Hong Kong S.A.R. China HKUST Business School
• Excellent interpersonal competencies
Hungary Corvinus Business School
• A strong desire to achieve and leadership potential
India Indian Institute of Management, Calcutta
• Integrity Ireland UCD Michael Smurfit Graduate Business School
Italy Bocconi University
As part of the admissions process, you will be required to attend an interview. Japan Keio University
Korea (South) Korea University Business School
Netherlands Rotterdam School of Management, Erasmus University
Norway NHH - Norwegian School of Economics
Poland SGH Warsaw School of Economics
Portugal Nova School of Business and Economics
Russia Graduate School of Management, St. Petersburg University
Singapore National University of Singapore
Spain ESADE Business School
Sweden Stockholm School of Economics
Switzerland University of St.Gallen
Turkey Koç University Graduate School of Business
UK The London School of Economics and Political Science
"CEMS to me is much more than just a degree. The experience you gain
with leading companies, renowned universities and a motivated and
ambitious cohort make it the perfect environment to thrive both
personally and professionally. The international network you gain
access to is absolutely invaluable – there is no place on earth where
you will not find fellow CEMS alumni to help you out, introduce you to
someone or give you advice. The CEMS community has become like a
second family to me personally."
Jan Laenge, CEMS Masters in International Management 2017
Management Consultant, Arthur D. Little
Business. Imagined Better. Together UCD Michael Smurfit Graduate Business School 19MSc in Management (for non-business graduates)
One year full-time or two years part-time (see part-time course page 37)
What is the course about? Where can I go?
This course offers a solid foundation in the key areas Our graduates are employed in companies such as:
of management/business. Students are encouraged • Accenture • AIB
Curriculum
to nurture their creativity, cultivate their analytical • Apple • Coca-Cola To complete the MSc in Management you
capabilities and strengthen their capacities to work • Deloitte • Glanbia must complete 13 modules as follows:
well in teams. • Google • Henkel
• KPMG • PaddyPower • Business and Financial Environments
Who is it for? • PayPal • Unilever • Accounting Information for Managers
This intensive programme is designed for non- • Diageo • Enterprise Ireland • Marketing Management
business graduates who are looking to enhance or • Johnson & Johnson • Developing Cultural Competence
complement their primary degree with a
business/management qualification, interested in the • Managing Group and Organisational Cultures
Entry requirements
dynamic world of business and keen to work in a • Business Information Systems Management
Please visit our website www.smurfitschool.ie for the
public/private context. latest entry requirements. • Human Resource Management
• Operations and Supply Chain Management
What are the benefits?
• Exposure to current management thinking and • Project Management
perspectives. • Corporate Finance
• Development of the capacity to identify and • Business Simulation
critically analyse a variety of business problems • Global Strategic Management
and to provide solutions in both local and • Business and Society
international settings.
Modules may be subject to change.
• The opportunity to develop interpersonal,
communication and leadership skills through group
interactions, case discussions, presentations and
“The MSc in Management provided exactly what I was looking for – a really solid base in
the end-of-year business simulation exercise.
• Acquisition of the range of skills required to all subjects relating to management. From Accounting and Corporate Finance to Human
undertake and complete independent research and Resources, Marketing and Strategy it provided me with a genuine opportunity to develop
project work. my leadership, communication, creative thinking and problem-solving skills throughout
every module.
The class itself was extremely diverse and provided a multicultural dynamic in which to
develop teamwork skills - something that is crucial in today’s business environment. I
couldn’t recommend the MSc in Management highly enough to anybody looking to launch a
career in the business world.”
Kate Lenehan, MSc Management 2016, Commercial Executive Key Accounts, Diageo
20 UCD Michael Smurfit Graduate Business School www.smurfitschool.ieMSc in Management Consultancy
One year full-time or two years part-time (part-time classes held during the working day)
What is the course about? • The techniques needed to solve problems and
On completing the course you will have a detailed boost performance within businesses, as already
understanding of the global consulting industry. You applied by leading practitioners within the field. Curriculum
will know how and when to use different consulting • The chance to apply your knowledge across the You must complete seven modules (six core and one
tools and methodologies, how to write a consulting programme via direct engagement with client option) and either the Management Consultancy
proposal and will master other key skills needed to companies. Internship, Consulting Project or Research Project.
be a successful management consultant. Guest
Core Modules:
speakers from the consulting industry, including Where can I go?
course graduates, provide additional insight and • Economics Foundations of Strategy
Our graduates are employed in companies such as:
expertise. • Management Consulting Principles
• PwC • Accenture
• Organisational Behaviour
• Deloitte • Bearing Point
This course has strong links with industry and a focus • Diagnostic Techniques in Consulting
• EY • Prospectus
on gaining practical experience working with • Project Management
• Grant Thornton • BDO Eaton Square
companies throughout the year. • Managing Organisational Change
• ConsenSys • Agile Networks
• Consulting Project or Research Project or Internship
1. In semester 1, students complete a two-week
consulting project with small businesses during Entry Requirements Option Modules (subject to change):
our Company Clinics. • Suitable for students with an undergraduate degree • Economics of Entrepreneurship
2. In semester 2, students work in teams to deliver a in Business, Economics or Engineering, although • Creativity, Innovation & Entrepreneurship
live, semester-long consulting project for a client other backgrounds may be considered in some • Managing the Negotiation Process
company, many from the consulting industry. cases; • Technology Management & innovation
3. In semester 3, students can choose to complete OR • Contemporary Issues in Strategy
(1) a consulting project for a client company, (2) a • A primary degree with a minimum of three years’
research paper on a topic relevant to the relevant work experience. Some of our client companies include:
consulting industry, or (3) a company internship1. PWC, Deloitte, EY, Accenture, Grant Thornton, Fenergo,
Prizes Agile Networks, The Delicious Food Company, MobStats
Who is it for? Element Pictures, Jobbio, IBM Global Procurement,
PWC sponsors a Gold Medal Award and
a bursary of €500 for the student with
Ideal candidates are graduates in Business or Confederation of Golf in Ireland (CGI)
Economics keen to pursue a career in the highly
the highest GPA. Modules may be subject to change.
competitive and increasingly global management
consulting industry. "The MSc in Management Consultancy provided me
Industry Accreditation
with a solid overview of relevant frameworks, techniques
The MSc in Management Consultancy
What are the benefits? and methodologies for a management consulting career.
is an official IMCA-accredited The time spent on consulting engagements is an
• Knowledge of how to apply various consulting
programme (Institute of Management invaluable experience, and provides a highly
tools and methods, from an operational and
Consultants & Advisors in Ireland), and all students supportive environment for learning to plan and
strategic perspective, as well as the requisite skills
on the MSc in Management Consultancy become deliver a successful project. "
to succeed within the profession.
Graduate Members for the duration of the course Shane McCallion, MSc in Management Consultancy 2015 -2016
1
(Please note that internship opportunities are limited, subject to Senior Associate, Technology Consulting, PWC
industry demand and involve a highly competitive, interview-
and one year post-qualification.
based selection process. Students are not guaranteed an internship.)
Business. Imagined Better. Together UCD Michael Smurfit Graduate Business School 21MSc in Marketing
One year full-time or two years part-time (part-time classes held during the working day)
What is the course about? Where can I go?
Marketing plays a central role in creating, Our graduates are employed in companies such as:
communicating, capturing and sustaining value. • Sony • GSK Curriculum
The MSc in Marketing is a highly rigorous course that • Coca-Cola • Microsoft You must complete seven modules (4 core plus 3 options)
aims to equip students with the conceptual • Diageo • Vodafone and the Company Project.
knowledge, analytical skills, and methodologies • Hewlett Packard • Google
required to effectively analyse market environments, • Unilever • Procter & Gamble Core Modules:
understand consumer behaviour, and develop • Tesco • Facebook • Corporate Marketing Strategy
integrated marketing strategies and campaigns that • Enterprise Ireland • Jameson • Consumers in a Digital Age
create value for firms, customers and society. • Bord Bia • Marketing Insights and Analytics
Entry Requirements • Omnichannel Marketing Communications
Digital marketing forms an integral part of all
• A minimum second-class honours degree (or • Major Marketing Project (Summer)
modules, plus you will also have the opportunity to
equivalent) in Business/Commerce, Marketing,
attend guest lectures from practitioners in this Option Modules:
Psychology or a related area
industry. The programme features a Major Marketing • Brand Management
OR
Project, during which students work on real-life • Social Marketing
• A primary degree with a minimum of three years’
marketing strategies for global organisations such as
work experience in a Marketing role. • Sales Management
P&G, Unilever, Danone, Mondeléz or PepsiCo.
• Leading Corporate Reputation in the Digital Era
Company Project
Who is it for? You will be required to complete a company project, • Data Driven Marketing
Business graduates with a marketing orientation and based on a real-life brief from a well-established • Marketing Innovation and Entrepreneurship
current professionals wishing to build upon their organisation, enhancing your employment prospects • Business and Society
existing marketing skills, as well as students with an and helping further your marketing career. • Behavioural Insight in Value Creation
undergraduate background in Psychology.
The MSc in Marketing company projects have Modules may be subject to change.
What are the benefits? included work for:
• In-depth knowledge of cutting-edge Marketing • Unilever (Lyons Tea, Knorr, Lynx)
Management and Strategy theory and practice, • PepsiCo Ireland “I chose the MSc in Marketing as I wanted to hone my
from a consumer, corporate and communications • C&C Group - Club Energize marketing, critical and analytical skills. Marketing is
perspective. • Paddy Power constantly evolving and we as Marketeers need to keep
• Detailed insight into increasingly important areas • The National Lottery up with the ever-changing environment. I think taking
such as Digital Marketing, Data-Driven Marketing • Barnardos this programme will help me deliver clever marketing
or Social Marketing via dedicated option modules. • The Irish Times strategies for new age consumers.”
• An understanding of the real-life ramifications of • Danone
Rohit Verma, MSc in Marketing 2016
marketing strategy, via a summer term project in • P&G Group Account Director, In the Company of Huskies
close collaboration with a multinational company
and real-life case studies.
22 UCD Michael Smurfit Graduate Business School www.smurfitschool.ieYou can also read
