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HARVARD SQUARE BUSINESS ASSOCIATION
ANNUAL REPORT 2019

                         HARVARD SQUARE
                     BUSINESS ASSOCIATION
HARVARD SQUARE BUSINESS ASSOCIATION
ANNUAL REPORT                                            PAGE 2

TABLE OF CONTENTS

    Page   3    Agenda

    Page   4    Program

    Page   5    Letter From the Executive Director

    Page   6    Slate of   2020   Officers & Directors

    Page   7    Square Stats

    Page   8    Cobblestone Award Honorees

    Page   10   Cobblestone Award Honor Roll

    Page   12   Stewardship & Community Engagement

    Page   14   #wheresdenisetoday

    Page   15   New Members

    Page   16   Member Collage

    Page   18   Benefits of Membership

    Page   19   The Kelly Clarkson Show

    Page   20   Instagrammable Moments

    Page   21   The Evolution of a Popup

    Page   24   2019   Events

    Page   28   2020   Scheduled Events

    Page   31   In Memoriam
HARVARD SQUARE BUSINESS ASSOCIATION
ANNUAL REPORT           PAGE 3

AGENDA

        8 00
         :     a.m.

     Pre-event Coffee

             Social

        8 30
         :      a.m.

     Breakfast Buffet

        9 00
         :      a.m.

         Prelude

        9 10
         :      a.m.

         Program
HARVARD SQUARE BUSINESS ASSOCIATION
ANNUAL REPORT                                                                               PAGE 4

PROGRAM
  Welcome and Introduction of City Leaders – Denise Jillson

  Remarks - John DiGiovanni

  Introduction of Mayor - Special Guest

  Official Greetings from the Mayor of Cambridge – Honorable Mayor Sumbul Siddiqui

  Introduction of City Manager - Representative Marjorie Decker

  State of the City - Lou DePasquale, City Manager

  Nomination of Officers and Directors – Jerry Murphy – Induction Ceremony

  Directors to Serve a (   3   ) year Term   2020 2021 2022
                                                 -    -

     Sharman Altshuler, Moonbox Productions

     Dava Berman, Kensho Technologies, Inc.

     Tom Crowley, Edward Jones - Financial Advisor

     Robert Fitta, Harvard Magazine

     Michael Guleserian, Sheraton Commander Hotel

     Rachel Wentworth, Forty Winks

  HSBA Chocolate Festival Video and Kelly Clarkson Segment

  Presentation of the      2019    Cobblestone Awards - John DiGiovanni and Mayor Sumbul Siddiqui

  Thank You to Outgoing Board Members - Denise Jillson

     Robyn Culbertson, Cambridge Office for Tourism

     Dan Hogan, Passim

     Kari Kuelzer, Grendel’s Den

     Katherine Rafferty, Mount Auburn Hospital

     Rev. Herb Taylor, Harvard-Epworth Methodist Church

     Monica Wright, Trademark Tours

  Final Remarks and Adjourn
HARVARD SQUARE BUSINESS ASSOCIATION
ANNUAL REPORT                                                                                  PAGE 5

 A LETTER FROM THE
 EXECUTIVE DIRECTOR
   Dear HSBA Members and Friends,

   As we celebrate our   110 th year, please accept my sincerest thanks for allowing me the

   opportunity to be your Executive Director. These past fourteen years have been a fabulous

   whirlwind, full of excitement, hard work, assorted challenges and partnerships that continue to

   be inspiring, unpredictable and always fun.

   From advocating for the restoration of the Kiosk to supporting the Harvard Square Zoning

   Petition, from installing Free Public Outside WiFi to advancing the stewardship of the public

   space, the HSBA has been a steady, reassuring and constant voice for its members, the Square

   and the greater Cambridge community.

   Our good work and our strong presence are only possible through your continued support and

   full participation. As we look back at   2019
                                               , which began with our move to Two Brattle Square, we

   embraced several major construction projects, including the repair of the MBTA bus tunnels, the

   demolition of the old Urban Outfitter building and extensive street and sidewalk repair at the

   corner of Eliot and Bennett. We feted Passim’s      60 th anniversary, replete with Betsy Siggins

   receiving the key to the city and mourned the passing of four very special friends, Charlie

   Davidson, Robert Banker, Officer Ed Burke and Ifeanyi Menkiti.

   The Square will continue to grow, change, evolve, and prosper with a natural churn that is

   expected and accepted, as constant as the change of seasons. Businesses will open and close.

   When they do, we lament the loss of old favorites as we anticipate their replacements.

   In the next several weeks we will welcome nearly a dozen new businesses including, Spyce,

   Foumami, Dig, Wachusett Brewery, Allbirds, Everlane, Topdrawer, Stoked Pizza, The Smoke

   House Restaurant, Source and our first recreational marijuana retail store. By the end of this

   year, we will have our first new building since the   1980 ’s and if all goes as planned, the ground

   will be broken for another new building on Church Street.

   There is so much to look forward to in    2020  , from restoring the old to unveiling the new. We

   enthusiastically invite you to continue the journey with us as we cherish our past, embrace our

   present and envision a bright and prosperous future for our association, our members and

   above all, for Harvard Square.

   Thank you,

   Denise
HARVARD SQUARE BUSINESS ASSOCIATION
ANNUAL REPORT                                                            PAGE 6

 2020 SLATE OF
 OFFICERS & DIRECTORS
                                    President

                 John P. DiGiovanni, Trinity Property Management

                                Vice Presidents

                Jeremiah Murphy, The Harvard Cooperative Society

           Mary-Catherine Deibel, Cambridge Center for Adult Education

                    Ashwin Acharya, Cambridge Savings Bank

                                    Treasurer

                     Roma Mayur, Cambridge Trust Company

                                   Secretary

           Richard (Tod) Beaty, IRB Commercial & Property Management

                                    Directors

                               2020 2021 2022
                                     -      -

                    Sharman Altshuler, Moonbox Productions

                     Dava Berman, Kensho Technologies, Inc.

                  Tom Crowley, Edward Jones - Financial Advisor

                         Robert Fitta, Harvard Magazine

                 Michael Guleserian, Sheraton Commander Hotel

                         Rachel Wentworth, Forty Winks

                              2019 2020 2021
                                    –       –

                          Chris Dalton, Asana Partners

                    Shoshanah Garber, Black Sheep Bagel Cafe

                   Bertil Jean-Chronberg, Black Donkey Project

                          Tom Lucey, Harvard University

                          Sam Steibel, Regency Centers

                   Meg Ramsdell, Cambridge School Volunteers

                              2018 2019 2020
                                    –       –

                            Matthew Brisch, GoNation

                           Diane Carson, Tutoring Plus

                          Ajay Lawani, Capital One Cafe

                     Margaret Reische, Design Within Reach

                          John Schall, El Jefe’s Taqueria

                      Rachael Solem, Irving & Harding House
HARVARD SQUARE BUSINESS ASSOCIATION
ANNUAL REPORT                                                                                                          PAGE 7

 SQUARE STATS
  The HSBA maintains an active survey of all businesses in the Harvard Square Overlay District, tracking carefully, the

  status of the   313   business locations. Our latest statistics are as follows, and for the first time, include the linear

  frontage. (This new data was gathered as a result of the Harvard Square Zoning Petition which limits the linear frontage of

  banks and financial institutions to    25   linear feet.)
HARVARD SQUARE BUSINESS ASSOCIATION
ANNUAL REPORT                                                       PAGE 8

COBBLESTONE AWARD
2020 HONOREES
                                         Leadership Award

                                                 Louis DePasquale

                                                            City Manager

                                                    City of Cambridge

                 In recognition of your commitment to the people of Cambridge,

                  particularly the disenfranchised, the homeless and the poor.

                              You are a dedicated public servant,

                 a tireless worker, and have a compassionate steady presence.

                       Your faithfulness to Harvard Square and the entire

                         City of Cambridge is constant and noteworthy.

                            Presented with thanks and appreciation

                                  at the 110th Annual Meeting

                          of the Harvard Square Business Association

                                        by the Board of

                            Directors, Officers, Staff, and Members.

                Community Partnership Award

                                                 Katherine Rafferty

                                  Director of Community Affairs

                                              Mount Auburn Hospital

                     With our highest esteem for your care and commitment

                     to Harvard Square, the HSBA and the City of Cambridge.

                     From the Mayor’s office to the Chamber of Commerce,

                   from Mount Auburn Hospital to the HSBA, your intellect, wit,

                            political acumen and keen observations

                     are sought after and surpassed only by your hard work

                              and dedication to our community.

                                With sincerest thanks from the

                              Harvard Square Business Association

                          on the occasion of its 110th Annual Meeting
HARVARD SQUARE BUSINESS ASSOCIATION
ANNUAL REPORT                                                        PAGE 9

COBBLESTONE AWARD
2020 HONOREES
                Community Partnership Award

                                                         Laura Donohue

                                                                     Proprietor

                                                     Bob Slate Stationer

                    With sincerest thanks for resurrecting Bob Slate Stationer,

                            a Cornerstone Business in Harvard Square.

                                We thank you for your risk-taking,

                              for your preservation of an iconic brand,

                for employing proven staff and established business practices while

                             infusing Bob Slate with your unique style

                                        and sound judgement.

                         You kept the best of the old and added some new

                      to the delight of your customers and your community!

                                    Presented with appreciation

                        on the occasion of the 110th Annual Meeting of the

                               Harvard Square Business Association

                                         Cornerstone Award

                Bob, Mallory and Justin Slate & Family

                                                                     Founders

                                                     Bob Slate Stationer

                          Since 1 9 30, Bob Slate Stationer has overflowed

                                      with supplies that encourage

                           putting thought to paper by having pen in hand.

                          Hard work, dedication to quality and unparalleled

                          curatorship of product and brand is your hallmark.

                            Bob Slate continues to stand the test of time!

                            With Congratulations and Appreciation from

                        the Board of Directors, Officers, Staff and Members

                            of the Harvard Square Business Association
HARVARD SQUARE BUSINESS ASSOCIATION
ANNUAL REPORT                                                                                  PAGE 10

 COBBLESTONE AWARD
 HONOR ROLL
   2006
   Community Partnership -      Estella Johnson, City of Cambridge / Economic Dev.

   Community Spirit - Frank Kramer, Harvard Book Store

   Cornerstone- Tod Beaty, Hammond Real Estate

   Cornerstone - Sheldon Cohen, Community Mapping

   Cornerstone - Christopher Kotelly, Crimson Corner

   Hospitality Ambassador - Mary-Catherine Deibel, UpStairs on the Square

   Hospitality Ambassador - Patrick Lee, The Grafton Group

   Outstanding Achievement - John P. DiGiovanni, Trinity Property Management

   Partnership - George Fernandes, City of Cambridge / Electrical

   2007
   None given.   A celebratory annual meeting was not held due to change in fiscal year from

   ending on June   30   th to ending on December   31   .

   2008
   Beautification Award - John Selletto, Petali Flowers

   Community Partnership - Steve Williams, City of Cambridge / Police

   Cornerstone - Frances Cardullo, Cardullo’s Gourmet Shoppe

   Hospitality Ambassador - Dave Fredericks, Uno

   Leadership - Rachael Solem, Irving House & Harding House

   2009
   Cornerstone - The Andover Shop
    The process of improving some
   Hospitality Ambassador - Kari Kuelzer, Grendel’s Den
    measure of an enterprise's success.
   Leadership - Jim Gray, Harvard University
    Business growth can be achieved
    either by boosting the top line or
   Public Service - Joseph McElroy, City of Cambridge / DPW

    revenue of the business with greater
   Outstanding Achievement - Jim Smith, Cambridge Center for Adult Education

    product sales or service income, or by
   2010
    increasing the bottom line or
    profitability
   Charter Member of the operation
                     - The         by / Allan Powell
                           Harvard Coop

    minimizing    costs.
   Charter Member - Cambridge Trust Company / Joe Roller

   Charter Member - J. August / Jerry Murphy

   Charter Member - Leavitt & Peirce / Paul MacDonald

   Charter Member - Thomas Hadley Trust

   2011
   Hospitality Ambassador - John Schall, Fire + Ice

   Public Service - Leonard Silva, City of Cambridge / DPW

   Community Partnership - Annette Rodibaugh, City of Cambridge / DPW      2

   2012
   Public Service - Lou Mothon, City of Cambridge / DPW

   Community Partnership - Katherine F. Watkins, City of Cambridge / DPW
ANNUAL REPORT                                                                     PAGE 11

 COBBLESTONE AWARD
 HONOR ROLL
    2013
    Community Partnership - Ayala Livny, Youth on Fire

    Hospitality Ambassador - Jason Sweeney, J.P Licks

    Public Service - Comm. Robert C. Haas, City of Cambridge / Police

    Lifetime Achievement - City Manager Robert W. Healy

    2014
    Cornerstone - The Hong Kong Restaurant / Buoy Lee

    2015
    Cornerstone - Brattle Square Florist & Gomatos-Zedros Family

    Cornerstone - Karen Zorn, Longy School of Music of Bard College

    Community Partnership - Kristen Fernandes, City of Cambridge / ISD

    Lifetime Achievement - Robert Charles Guillemin, a/k/a “Sidewalk Sam”

    2016
    Cobblestone Awards Cornerstone - Christos Soillis, Felix Shoe Repair

    Community Partnership - Chief Gerald Reardon, City of Cambridge, Fire Dept.

    Community Spirit -   Jose Mateo, Jose Mateo Ballet Theatre

    Leadership - Dan Andrew, Trademark Tours

    Lifetime Achievement - Richard C. Rossi, City of Cambridge, City Manager

    2017
     The process of improving some
    The Community Partnership Award was presented to the Cambridge Bomb Squad:

     measure of an enterprise's success.
    Bomb Squad Commander Sergeant EJ Frammartino and his K- 9 Partner, “Dixie”

     Business growth can be achieved
    Bomb Technician / K 9 Handler Edward Burke and his K- 9 Partner, “Zambra”
     either by boosting the top line or
    Bomb Technician / K 9 Handler Stephen Lyons and his K- 9 Partner, “Kevin”
     revenue of the business with greater
    Bomb Technician / K 9 Handler Sean Tierney, and his K- 9 Partner “Tango”
     product sales or service income, or by
    Bomb Technician / K 9 Handler Stephen Bkofsky, and his K- 9 Partner “Rumba”
     increasing the bottom line or
     profitability of the operation by
    Bomb Technician Brian Branley

     minimizing
    Bomb          costs.
          Technician   Shawn Ivey

    2018
    Leadership - David Maher, Cambridge Chamber of Commerce

    Cornerstone - Ifeayni Menkiti, Grolier Poetry Book Shop

    Community Partner - Charles Sullivan, Cambridge Historical Commission

    2019
    Cornerstone - Adam DiCenso, Pinocchio's Pizza

    Community Partnership - Dan Fraine, Cambridge Savings Bank

    Community Spirit - Dan Hogan, Passim

    Public Service - Steve Lenkauskas, City of Cambridge, Electrical Dept.
ANNUAL REPORT                                                PAGE 12

 STEWARDSHIP &
 COMMUNITY ENGAGEMENT

            Annual Meeting            Police Appreciation Day

                             Giving Tree & St. Paul's Choir Concert

           Flowers

                                   Women's History Month:
        Nonprofit Seminars
                               'Story of Her Success' Breakfast
ANNUAL REPORT                                                      PAGE 13

 STEWARDSHIP &
 COMMUNITY ENGAGEMENT

                                               Scouts in the Square
           Earth Day Clean Up

                                Tom Magliozzi Car Talk Plaque Dedication
     Vietnam Veterans Lunch

                                                  Lights

              Banners
ANNUAL REPORT                                                                                                PAGE 14

 #WHERESDENISETODAY

   In   2019   , Denise recorded a series of Facebook Live videos. Unscripted, spontaneous

   and fun, these videos provide an insider's view into our member businesses and events

   throughout the square.         Since it's inception in    2017    , Denise has made          225   videos -   79
   of which were conducted in          2019   . Our videos have reached      738 455
                                                                                   ,       people and have

   been viewed      349 157
                        ,        times.

 WHERE SHE'S BEEN
   Bob Slate Stationer, Bon Chon, Cambridge Brickwalk Conservatory, Community Phone,

   Harvard Shop, Hourly Oyster House, Kaplan International, Looks Clothing, Longfellow, Milk

   Bar, Origins, Russell House Tavern, Solutions at Work, Veggie Grill, Wellbridge Athletic Club

   (2   )

   11   th Annual Chocolate Tasting Festival, ‘Some Like It Hot’ Chili Festival (          2 6
                                                                                           ),    th Annual

   Salsa Squared, Dr. Seuss’ Birthday Celebration (         2 109
                                                            ),       th Annual Meeting Performance by

   Dan Hogan, Boston Women in Media and Entertainment ‘The Story of her Success’

   Women’s Breakfast, Salvation Army Band Concert, 'Connected by Good' Day of Service

   with Crown Castle, City of Cambridge Legacy Award Luncheon celebrating, National Small

   Business Week ,    36    th Annual MayFair, Harvard Commencement,          12 th Annual Make Music

   Fete de la Musique (     20), Netflix Pop-up for The Politician, Oktoberfest (      5
                                                                                       ), Rocky Horror

   Show Opening Night Celebration (       4), Passim   60
                                                        th Birthday, Giving Tree Lighting (           2),

   Winthrop Park Tree Lights, Santa Claus Jazz Band (            2
                                                                 ), Ciclismo Classico Jingle Ride,

   'Fermata Town’ Carolers (      6)
ANNUAL REPORT                                           PAGE 15

 NEW MEMBERS

  &Pizza                        Margaret Fuller House

  Banana Samba                  Market Square Jewelers

  Blue Bottle Coffee            Milk Bar

  Bluestone Lane                Numbers in Boxes

  Cambridge Ellis School        Pharmate

  Cambridge Housing Authority   Ray-Ban

  Cambridge Science Festival    Smoke Shop Harvard Square

  CASPAR                        Spyce

  Charles River Remedies        Stoked Pizza

  Commonwealth Wine School      SymphonyHour.org

  Dig                           thinkjet

  Distressed Children &         Tommy's Value

   Infants International        Trilogy Law

  East Boston Saving Bank       University Station Alliance

  Foumami                       University Wine Shop

  GOGO Charters Boston          Veggie Grill

  Green Cambridge               Verizon

  Hotel   1868                  Youville Assisted Living

  Kevin Tyler                   YWCA Cambridge

  Le Petit Salon
ANNUAL REPORT                                                                                 PAGE 18

 BENEFITS OF MEMBERSHIP
  o Maintain an active social media program (   55 000
                                                   ,     Facebook Friends,   14 000
                                                                                  ,    Twitter

  followers,   10 000
                 ,      Instagram followers)

  o Develop and circulate a monthly newsletter to over     20 000
                                                             ,      active subscribers

  o Implement over   100    events each year (attracting thousands of visitors to the Square)

  o Install flowers on the lampposts

  o Install banners throughout the Square

  o Place lights on trees

  o Purchase and maintain holiday decorations

  o Maintain a robust website harvardsquare.com which receives over       50 000
                                                                              ,       unique visitors

  every month

  o Advocate for businesses in front of the boards and commissions

  o Represent your interests at City Council, committee hearings, advisory boards and task

  forces

  o Respond to press inquiries and create positive press opportunities

  o Participate in radio and TV panels

  o Maintain the Harvard Square map

  o Maintain the tables, chairs, umbrellas and planter boxes

  o Alert you and your employees when a theft has occurred

  o Work closely with Harvard University and the City of Cambridge to ensure that HSQ

  infrastructure is maintained

  o Continually and successfully lobby the City of Cambridge for the funding of HSQ

  infrastructure projects i.e. Winthrop, Palmer, JFK, Brattle, Dunster, Holyoke, Plympton, Linden,

  Mt. Auburn Streets, the Out of Town News Kiosk and plaza, Eliot and Bennet Streets, etc.         It is

  our consistent and unrelenting effort that ensures these projects are ongoing and well-

  funded

  o Work with our social service organizations to ensure that issues around homelessness and

  panhandling are addressed

  o Participate in the active maintenance and beautification of Winthrop Park and Winthrop

  Street

  o Actively, responsibly and effectively provide member services based on the needs of our

  local, regional, national and international businesses, be they restaurants, retailers,

  professional, cultural, academic or social service organizations
ANNUAL REPORT                                                                                         PAGE 19

  THE KELLY CLARKSON SHOW
                                                       Just days before the   12th Annual Taste of Chocolate

                                                       Festival, we received a call from a producer at the Kelly

                                                       Clarkson Show in Los Angeles who had seen our event

                                                       featured on Boston.com. They asked us to create a ‘mini’

                                                       chocolate festival at a downtown hotel. Our team and

                                                       participating businesses stepped into high gear and made it

                                                       happen! The display featured all of participants and Harvard

                                                       Square’s very own, Jen Kurani of Cabot’s Candy, who was

                                                       interviewed.

I just wanted to take a quick moment to thank you

for your incredible support. The HSBA creates a

true community of businesses in Harvard Square -

no easy feat! Without you, I wouldn't feel as

connected as I do to other business owners and to

the community at large. Your events and outreach

not only drive traffic, they create the feeling that

the Square is the place to be. There is a sense of

fun and liveliness that exists here that would not

happen on its own -and for that we at Zinnia and

Cabot's Candy sincerely thank you!

And of course -our deepest thanks for your kind

recommendation of Cabot's to the Kelly Clarkson

Show. We truly love being a part of the Chocolate

Festival every year, and were honored to

represent the Square and our business on such an

extraordinary platform! It was a once in a lifetime

experience that we wouldn't have had without

your involvement, support and

encouragement. Thank you again for all that you

do!

Warmest regards,

Jen
ANNUAL REPORT                                   PAGE 20

 INSTAGRAMMABLE MOMENTS

                            503               484

       652
                            483               480

        477           467               402

                396               381
ANNUAL REPORT                                                                                    PAGE 21

 THE EVOLUTION OF A POP-UP
    ROCKY HORROR SHOW

                           Presented by Moonbox Productions

           Thursday, October           17    th - Saturday, November                2 nd,   2019
 In early October   2019
                       , Asana Partners presented Harvard Square Business Association member,

 Moonbox Productions, with access to   25   Brattle Street, a vacant store front in the heart of the

 Square. Within a few short weeks, the location transformed into Dr. Frank-N-Furter’s mansion for a live

 theatrical experience of The Rocky Horror Show. On opening night the HSBA hosted a Rocky Horror party

 with live music and a beer garden. Over the course of its run, over two thousand people came up to the lab!
ANNUAL REPORT                                                                                PAGE 22

 THE EVOLUTION OF A POP-UP
                             December      7th – January   17
                                                            th

                             Due to the overwhelming success of Rocky and the community’s desire for

                             unique interactive experiences, Asana extended access to the space to the

                             HSBA. In short order, HSBA members responded and by mid-January,         37
                             eclectic and innovative activations were produced.

                                                            Santa Claus Jazz Band

    Everyone Loves Latkes

                                                            Schoolhouse Rock Live

 Santa Claus Jazz Band Concert,   16   wine tastings hosted by Vintnicity, multiple nonprofit informational

   sessions conducted by Harvard Art Museums, Cambridge Office for Tourism and the First Church in

  Cambridge, Holiday Carolers Concert, Cambridge Art Association Small Works Sale. Ceramic Pottery

   Sale,   13
            th Annual Everyone Loves Latkes Tasting Event, Moleskine Demos, Moonbox Productions

 Cabaret: A Night of Debauchery with Peter Mills, Live Performance of School House Rock., Photography

   Exhibit hosted by Ocean River Institute, Inner Space Meditation Class and a Silk Screen Demo from

                                               Maud Morgan Arts.
ANNUAL REPORT                                                                                      PAGE 23

 THE EVOLUTION OF A POP-UP
 Opportunities like this are so important for nonprofit

 organizations with small budgets - they give us a low

 investment chance to engage with new audiences in an

 informal setting. During our one-day pop-up at 25 Brattle

 Street, we sold two artworks and engaged with approximately

 two dozen visitors - almost all of whom were previously

 unaware of the Cambridge Art Association!

 -Erin   Becker, Cambridge Art Association

 We’re rarely afforded the opportunity to take the museums out of the building and it was great to

 engage with people to remind them where we were and that we were open to them 7 days a week.

 -John    Connolly, Harvard Art Museums

 There was great benefit in COT's pop-up sessions at 25 Brattle. The experience helped our office serve

 the local community as well as visitors to the Square. Locals in particular told us they were thrilled to

 see (and hear!) a vacant storefront come alive during the Friday afternoons before Christmas.

 -Breanna Caires, Cambridge Office for Tourism

                                              It was a fantastic crowd and a new space for our MMA

                                              community brought to us by HSBA, an amazing organization

                                              and partnership that brings community to Harvard Square!

                                              Especially in a time of transition in the historical neighborhood,

                                              organizations coming together is paramount.

                                              -Cory   Shea, Maud Morgan Arts

 The dark days of January were brightened when 25 Brattle Street afforded the Ocean         River Institute the

 opportunity to cover the walls with gorgeous landscape and seascape photographs by Dan Wells.

 -Rob Moir, Ocean River Institute

This was Moonbox’s very first show in a “found space”. The production received a hugely enthusiastic

response from the community, completely selling out most of its shows to the point that we had to

(sadly) turn people away during our final weekend.

- Sharman Altshuler, Moonbox Productions

 It   was such a gift to be able to use the 25 Brattle space

 for our wine education pop-up classes this winter. I think

 it made each of them feel more in touch with the inner

 workings of Harvard Square. Thanks so much, Asana, for

 allowing us to occupy 25 Brattle for a while.

 -Jessica Sculley, Vintnicity
ANNUAL REPORT                                                                 PAGE 24

 2019 EVENTS SUMMARY

  JANUARY                   FEBRUARY                       MARCH
  GMC Activation            11th Chili Cook-off            Women's History Month

  Winter Carnival           Harvard Square Yard Sale       Dine Out Weeks   1 2
                                                                              &

  Chocolate Weekend         Lovin the Square Valentine's   Dr. Seuss Birthday Party

  11th Taste of Chocolate   Yard Sale Day   2              Mardi Gras

  Hasty Pudding WOTY        CCTV Presents at Nonprofit     March Madness

                                                           Annual Meeting

                                                           Chinese New Year

                                                           Harvard Go Bragh
ANNUAL REPORT                                                             PAGE 25

 2019 EVENTS

 APRIL                      MAY                         JUNE
 Salvation Army Concert     Springsteen Book Event      National Donut Day

 Blue Bottle Reception      Unbreakable Kimmy Schmidt   National Ocean Day

 Science Festival Kickoff    Activation                 Brattle Plaza Concert

 Brattle Plaza Concert      Mother's Day                Jose Mateo Dance for World

 Easter / Passover          MayFair                      Community

 Earth Day Cleanup          Nonprofit Banking Panel     Mind Body Activation

                            Patios in Bloom             Father's Day

                                                        Concierge Event

                                                        Make Music Harvard Square

                                                        Tom Magliozzi Plaque Dedication
ANNUAL REPORT                                                                 PAGE 26

 2019 EVENTS

 JULY                      AUGUST                           SEPTEMBER
 Salt & Olive Reception    National Watermelon Day          Barre & Soul Yoga in the Park

 Trademark Tours Cleanup   National Oyster Day              Taste of Thailand Festival

 Opioid Awareness Walk     Ocean River Activation           Tony's Chocolonely Activation

 Coop Spring Event         Summer in the City Movie Night   Vietnam Veteran's Lunch

 Opioid Training           Chinese Tourism Activation       Revival Month

 School of HONK! Concert   Summer Dine Out Weeks

 Best of Boston            School of HONK! Concert

 Salsa Squared             Day of Service
ANNUAL REPORT                                                                             PAGE 27

 2019 EVENTS

 OCTOBER                             NOVEMBER                           DECEMBER

 Netflix Activation with Ben Platt   Folk Music Month                   Sparklefest

 Oktoberfest                         Primark Activation                 Giving Tree

 Rocky Horror Opening Night          Fall Fest with Harvard Athletics   St. Paul's Choir Concert

 Head of the Charles                 Coop Fall Movie Night              Santa Claus Jazz Band

 Harvard Scare                       Mirrored Mirror Activation         Shopover Weekend

                                     Police Appreciation Day            Jingle Ride

                                     Bumble Activation                  Everyone Loves Latkes

                                     Thanksgiving                       Christmas Menus

                                     Tree Lighting at the Charles       Fermata Town Carolers

                                     Holiday Sales Weekend              New Year's Eve Promos
ANNUAL REPORT                                                                      PAGE 28

       2020 SCHEDULED EVENTS

   January
   January      17    31–   Mar   Winter Carnival

   January      17 20   –         Boston Celtic Music Festival

   January      20                Martin Luther King Day

   January      24 26   –         12   th Annual Taste of Chocolate Festival

   January      31                Hasty Pudding Woman of the Year

   February
   February         1             12   th Annual Some Like it Hot Chili Cook-off

   February         2             54   th Annual Super Bowl

   February         7             Hasty Pudding Man of the Year

   February         7 14–         Lovin' the Square: Valentine’s Events

   February         29            3   rd Annual Dr. Seuss Birthday Celebration

   March
   March    1 31–                 Women’s History Month

   March    1 6 8 13
                -   &       -     Dine Out Winter Restaurant Weeks

   March    14 17   –             Harvard Go Bragh

   April
   April   8 16
            –                     Passover

   April   12                     Easter

   April   17 26–                 Cambridge Science Festival Kickoff

   April   22                     50   th Anniversary of Earth Day

   April   30    3
                – May             Arts First at Harvard
ANNUAL REPORT                                                               PAGE 29

      2020 SCHEDULED EVENTS

   May
   May    5                Cinco de Mayo

   May    10               Mother’s Day

   May    17               37   th Annual MayFair

   May    31               37   th Annual MayFair Rain Date

   May    22 24–           Boston Calling

   May    25               Memorial Day

   May    26               Patios in Bloom

   May    28               369   th Harvard Commencement

   June
   June   20               Jose Mateo’s Dance for World Community

   June   20               13   th Annual Make Music / Fete de la Musique

   June   21               Father’s Day

   July
   July   24               7   th Annual Salsa Squared

   August
   August      27          Summer in the City Movie Night

   TBD                     Dine Out Summer Restaurant Weeks

   September
   September        1 30
                     –     10   th Annual Revival Month

   TBD                     Third Annual Thai Festival
ANNUAL REPORT                                                                                       PAGE 30

          2020 SCHEDULED EVENTS

     October
     October   11                    42   nd Annual Oktoberfest and   15   th Annual HONK! Parade

     October   17 18
                 –                   56th Annual Head of the Charles Regatta

     October   25                    42   nd Annual Oktoberfest Rain Date

     October   30    1
                 – Nov               Harvard Scare

     November
     November   1 30
                  –                  14   th Annual Folk Month

     November   26                   Thanksgiving

     November   27    – Dec   1      Black/Plaid Friday, Small Business Saturday,      Cyber Monday,

                                       Giving Tuesday

     November   27    – Dec   31     Sparklefest

     November   28                   Tree Lighting at the Charles Hotel

     November   29                   Unveiling of the Giving Tree

     December
     December   11 13 –              Shop Over Weekend

     December   12                   Hot Chocolate with Santa Claus

     December   19                   14   th Annual Everyone Loves Latkes Tasting Event

     December   22 30 –              Hanukkah

     December   25                   Christmas

     December   31                   New Year’s Eve

 Scheduled Events are announced at the end of the prior year. They tend to be annual events or new events

             that will enhance our current roster. New events are added throughout the year.

                              The HSBA produces between   75 100
                                                            -       events annually.
ANNUAL REPORT                                                                                                        PAGE 31

 IN MEMORIAM

           Ifeanyi Menkiti                                          Charlie Davidson

                    1940          -    2019                                  1926           -       2019
    O W N E R ,   G R O L I E R   P O E T R Y   B O O K   S H O P    O W N E R ,   T H E   A N D O V E R   S H O P

           Robert Banker                                             Officer Ed Burke

                    1937           -   2019                                    1952             -   2019
        O W N E R ,    T H E   B A N K E R   C O M P A N Y           O F F I C E R ,   C A M B R I D G E   P O L I C E
M I S S I O N

 T h e      H a r v a r d       S q u a r e       B u s i n e s s          A s s o c i a t i o n                w a s        e s t a b l i s h e d

  i n     1910          a n d   o f f i c i a l l y      i n c o r p o r a t e d                 i n    t h e      C o m m o n w e a l t h

o f     M a s s a c h u s e t t s           o n    M a y       20    ,     1936          .       T h e     s i g n e d           a n d       s e a l e d

        d o c u m e n t         o f    i n c o r p o r a t i o n           s t a t e s ,            ' T h e      o b j e c t          o f     t h e

             a s s o c i a t i o n         s h a l l    b e    t o       a d v a n c e             t h e      c o m m e r c i a l ,

        i n d u s t r i a l ,      a n d   p u b l i c      i n t e r e s t s              o f     H a r v a r d           S q u a r e ;          t o

p r o m o t e       a     c o m m e r c i a l          e x c h a n g e ;             t o     a c c u m u l a t e                 a n d       g i v e    t o

i t s    m e m b e r s          b u s i n e s s        i n f o r m a t i o n ;               t o    a d j u s t        c o n t r o v e r s i e s

            a n d       m i s u n d e r s t a n d i n g ;            t o       e s t a b l i s h            a n d      m a i n t a i n

      u n i f o r m i t y       i n    c o m m e r c i a l       t r a n s a c t i o n s ;                     a n d       t o     p r o m o t e

                         j u s t   a n d     e q u i t a b l e           p r i n c i p l e s            o f     t r a d e . '

 O v e r        t h e    p a s t      d e c a d e ,      w e    h a v e          r e f i n e d           o u r      s t a t e d          m i s s i o n

t o     b e ,   ' T o    p r o m o t e       c o m m e r c e             i n    H a r v a r d             S q u a r e            w h i l e       b e i n g

                                g o o d     s t e w a r d s          o f       t h i s       a u t h e n t i c ,

                                                        u r b a n         p l a c e . '

                                                                                                                   H S B A       S t a f f

                                                                                                              D e n i s e        J i l l s o n

                                                                                                                 B i l l    M a n l e y

                                                                                                              A m a n d a         H e n l e y

                                                                                                              S h a y l i n      B o w e r s

                                                                                                 S a n t i a g o      A r r i e t a      ( i n t e r n )

                                                                                                                             &

                                                                                                                           R e x x

                                                                                                    S p e c i a l    T h a n k s

                                                                               t o   o u r       A n n u a l     M e e t i n g        P a r t n e r s

                                                                                      C a m b r i d g e            S a v i n g s      B a n k

                                                                                      A l l e y        P o w e r e d       b y    V e r i z o n

                                                                                                   W h o l e s o m e         F r e s h

                                                                               P h o t o g r a p h s           &    D e s i g n       b y    H S B A
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