Hurricanes and Hail: AccuWeather's Hurricane Expert Helps you Prepare

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Hurricanes and Hail: AccuWeather's Hurricane Expert Helps you Prepare
Hurricanes	
  and	
  Hail:	
  
AccuWeather’s	
  
Hurricane	
  Expert	
  Helps	
  
you	
  Prepare	
  

                             Dan	
  Ko'lowski,	
  	
  
              Expert	
  Senior	
  Meteorologist,	
  
                                     AccuWeather	
  
                                                    	
  
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  Dent	
  
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  @everbridge	
  
                         	
  	
  	
  	
  	
  	
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Hurricanes and Hail: AccuWeather's Hurricane Expert Helps you Prepare
Agenda	
  

•    Hurricane	
  Risks	
  and	
  Mi>ga>on	
  Strategies	
  
•    2013	
  Hurricane	
  Forecast	
  	
  
•    Solving	
  Communica>ons	
  Challenges	
  
•    Q&A	
  	
  

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Hurricanes and Hail: AccuWeather's Hurricane Expert Helps you Prepare
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Hurricanes and Hail: AccuWeather's Hurricane Expert Helps you Prepare
Dan	
  Ko'lowski	
                       Claudia	
  Dent	
  
Expert	
  Senior	
  Meteorologist,	
     VP	
  Product	
  	
  Marke9ng,	
  
AccuWeather	
                            Everbridge	
  

                                                                              4
Hurricanes and Hail: AccuWeather's Hurricane Expert Helps you Prepare
Hurricane Preparedness
For Your People,
Property, and Profits
Dan Kottlowski, Expert Senior Meteorologist
AccuWeather Enterprise Solutions

In conjunction with
Hurricanes and Hail: AccuWeather's Hurricane Expert Helps you Prepare
What is a Hurricane?
Risks to Lives and Property
How to Mitigate Hurricane Damage
2013 Atlantic Hurricane Season Forecast
Hurricanes and Hail: AccuWeather's Hurricane Expert Helps you Prepare
What is a Hurricane?
Hurricanes and Hail: AccuWeather's Hurricane Expert Helps you Prepare
Hurricane Characteristics
• Largest and most destructive storm systems on Earth
• Average Diameter ~ 500 km (310 miles)
• Eye – area of calm with broken cloud cover
• Eye Wall – consists of intense thunderstorms that circle
  the eye.
• Eye Wall – region of heaviest rain and strongest wind
• Life Span – less than 1 week
• Cool water, dry air, land, and strong upper level winds
  greatly weaken the storm
8 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Hurricanes and Hail: AccuWeather's Hurricane Expert Helps you Prepare
Hurricane Definition
• Intense tropical cyclone
• Sustained winds >64 knots (73 mph)
• Cyclonic circulation in Northern Hemisphere
• Comes from Indian word that means Evil Wind/God of Evil
• Called a typhoon in western North Pacific
• Called a cyclone in India
• Called a tropical cyclone in Australia

9 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Hurricanes and Hail: AccuWeather's Hurricane Expert Helps you Prepare
Hurricane
                                                             Dennis
                                                             • Category 3
                                                             • July 9, 2005
                                                             • 120 mph winds

10 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Hurricane
                                                             Katrina
                                                             • Category 5
                                                             • Aug. 28, 2005
                                                             • 170 mph winds

11 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Hurricane
                                                             Rita
                                                             • Category 5
                                                             • Sept. 21, 2005
                                                             • 180 mph winds

12 | ©2013, AccuWeather, Inc. Confidential and Proprietary
A Model of a Hurricane

• Dark areas are rain bands
• Note that upward motion alternates with downward
  motion, resulting in banded rain structure
• Air motion of the eye is downward and sinking
13 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Tropical Cyclone Average per Year

                                                    26                12

                                                                 16             6
                             7                               9             10

• Average 86 per year worldwide
• Note the lack of storms at the equator
14 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Notable Storm Tracks

• Erratic & Unpredictable
15 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Paths of all known Tropical Cyclones
16 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Hurricane Gloria

• Sept. 27, 1985
• Note how maximum
  winds are on the right
  side of a moving storm.
• 100 knots vs. 50 knots

17 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Conditions Favorable for
Development
• Weather disturbance with circular movement
• Warm water (80 degrees F) at sufficient depth
• Winds blowing east to west 10,000 ft. to 40,000 ft.
• No significant dry air nearby
• Surface pressures below normal

18 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Stages of Development
• Easterly Wave – no organization, clouds are curved
• Tropical Disturbance – clouds are organizing into a central
  mass of thunderstorms with only a slight circulation
• Tropical Depression – winds 20-34 knots (23-38 mph) and
  closed isobars
• Tropical Storm – winds 35-64 knots (39-73 mph) and
  packed isobars
• Hurricane – winds 74 mph or higher

19 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Hurricane Dean

                                                             Hurricane
                                                                         Storm
                                                                                 Depression

20 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Hurricane Irene

                                                             Eye Development

21 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Tools Meteorologists Use to
Forecast Hurricanes
• Satellite Images
• Derived weather variables from satellite data
• Ship, buoy and costal data
• Aircraft reconnaissance
• Radar near coastal areas
• Computer models
• Historical records
• Intuition
22 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Hurricane Intensity
• Intensifies through the release of heat given off when
  water vapor condenses producing clouds and rain.
• Intensity is controlled by the structure of the hurricane and
  the water over which it travels.
          – If upper level structure of a hurricane allows air to flow out of the
            top with ease, then it has good upper level structure.
          – Hurricane has enough warm water for intensification if the water
            over which it travels temperature is 80 degrees or higher.
          – If both the upper level structure and the warm water work in
            concert, then a hurricane will intensify, sometimes more rapidly
            than expected.

23 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Hurricane Intensity
• Winds at least 74 mph
• Rated on scale from 1-5, where 5 is most intense with
  winds over 155mph
• Ratings at or above 3 are considered major hurricanes
  which cause significant damage
• Only 3 hurricanes have hit the U.S. at category 5 intensity
          – 1935 : Labor Day
          – 1969 : Camille
          – 1992 : Andrew

24 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Saffir-Simpson Hurricane Scale
Tropical
              Category 1 Category 2 Category 3 Category 4 Category 5
 Storm
39 - 73 mph    74 - 95mph     96 -110 mph   111-130 mph     131-155 mph     > 155 mph
 (34-63 kt)     (64-82 kt)     (83-95 kt)    (96-113 kt)     (114-135 kt)   (> 136 kt)

 Alberto        Katrina        Frances        Katrina         Charley        Andrew
   (2006)       (FL - 2005)      (2004)       (LA - 2005)       (2004)        (1992)

  Allison      Claudette        Isabel         Wilma           Hugo          Camille
   (2001)         (2003)         (2003)       (FL- 2005)        (1989)        (1969)
Risks to Lives
and Property
The Hurricane Problem
• Potential loss of life
• Major to catastrophic damage
• Storm surge
• Inland flooding
• Damaging winds
• Disruption of business and commerce
• Number of tropical cyclones per year

27 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Potential Loss of Life
Deadliest Hurricanes
                                                                   Location        Year   Deaths
                                                             Galveston, TX         1900   8000

                                                             Lake Okeechobee, FL   1928   1836

                                                             Katrina               2005   1200+

                                                             FL Keys & Texas       1919    600

                                                             New England           1938    600

                                                             Florida Keys          1935    408

                                                             Audrey (LA & TX)      1957    390

                                                             NE U.S.               1944    390

28 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Major to Catastrophic Damage
Costliest Hurricanes at Landfall
                                                             Hurricane   Year   Category   Cost (billions)
                                                             Katrina     2005      3                 108.0
                                                             Sandy       2012      1                  50.0
                                                             Ike         2008      2                  29.5
                                                             Andrew      1992      5                  26.5
                                                             Wilma       2005      3                  21.0
                                                             Ivan        2004      2                  18.8
                                                             Irene       2011      1                  16.6
                                                             Charley     2004      4                  15.1
                                                             Rita        2005      3                  12.0
                                                             Frances     2004      3                   9.5
                                                             Allison     2001     TS                   9.0
                                                             Jeanne      2004      3                   7.7
29 | ©2013, AccuWeather, Inc. Confidential and Proprietary   Hugo        1989      4                   7.0
Storm Surge
• Build up of high water & waves
  ahead of the hurricane landfall.
• Lower pressure causes sea
  water to rise (1 inch for every 1
  millibar drop in pressure)
• Dependent upon
          – Slope of continental shelf
          – Shape of immediate coast
          – Hurricane strength, size, and
            movement

30 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Storm Surge Danger
• Winds can generate huge
  waves, which can be dozens of
  feet high.
• Heights ranging from 1 to 25 feet
• Waves become swells that move
  outward in all directions.

31 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Who is most at risk?
                                                       Value of homes at risk    Number of homes exposed
                  Area
                                                       of storm surge damage    to flood or surge inundation
Long Island, NY                                               $99 billion                 196,740
Miami / Palm Beach, FL                                        $44.9 billion               119,778
Virginia Beach, VA                                            $44.6 billion               253,214
New Orleans, LA                                               $39 billion                 120,181
Tampa, FL                                                     $27 billion                 177,453
Houston, TX                                                   $20 billion                 140,896
Jacksonville, FL                                              $19.6 billion               112,165
Charleston, SC                                                $17.7 billion               34,126
Corpus Christi, TX                                            $4.7 billion                35,153
Mobile, AL                                                    $3 billion                  22,178
                  Total                                       $319.5 billion             1,221,884
 32 | ©2013, AccuWeather, Inc. Confidential and Proprietary
33 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Inland Flooding
• Notable Hurricane Floods
                                                               Hurricane       Location      Year

                                                             Irene            Eastern U.S.   2011

                                                             Lee               PA, NY, NJ    2011

                                                             Katrina          New Orleans    2005

                                                             Frances & Ivan   Eastern U.S    2004

                                                             Isabel            VA & MD       2003

                                                             Allison            Houston      2001

                                                             Floyd             Carolinas     1999

                                                             Agnes                PA         1972

34 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Damaging Winds
• Wind damage at landfall is much
  worse than wind damage well
  inland in most storms
• Tornadoes spinning off of tropical
  cyclones can cause extensive
  damage
• Any loose object can become
  wind debris in moments

35 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Before Katrina…
…After Katrina
Disruption of Business & Commerce

           New Orleans, LA after                               Houston, TX after
             Hurricane Katrina                               Tropical Storm Allison
38 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Number of Tropical Cyclones per Year
                      Period                                 Tropical Cyclones   Hurricanes
                1886 – 2000                                         8.7             5.1
                1951 – 2000                                        10.0             5.9
                1961 – 2000                                        10.0             5.8
                1971 – 2000                                        10.1             5.6
                1981 – 2000                                        10.3             5.8
                1986 – 2000                                        10.7             6.1
                1991 – 2000                                        11.0             6.4
            ü 2000 – 2012                                         15.6             7.5

39 | ©2013, AccuWeather, Inc. Confidential and Proprietary
2012 Hurricane Season
                                                              Name            Dates          Max Wind (mph)
                                                             Alberto      May 19 – 22             60
                                                             Beryl        May 26 – 30             70
                                                             Chris        June 19 – 22            75
                                                             Debby        June 23 – 27            60
                                                             Ernesto      August 1 – 10           85
                                                             Florence     August 3 – 6            60
                                                             Helene       August 9 – 18           45
                                                             Gordon      August 15 – 20           110
                                                             Isaac      Aug. 21 – Sept. 1         80
                                                             Joyce       August 22 – 24           40
                                                             Kirk       Aug. 28 – Sept. 2         105
                                                             Leslie     Aug. 30 – Sept. 11        75
                                                             Michael    September 3 – 11          115
                                                             Nadine     Sept. 11 – Oct. 4         90
                                                             Oscar        October 3 – 5           50
                                                             Patty       October 11 – 13          45
                                                             Rafael      October 12 – 17          90
                                                             Sandy       October 22 – 29          110
                                                             Tony        October 22 – 25          50
40 | ©2013, AccuWeather, Inc. Confidential and Proprietary
How to Mitigate
Hurricane Damage
How can we mitigate the damage?
• Change building codes
• Prevent building in flood
  prone areas
• Build stronger and
  smarter homes
• Better drainage
• Build better levees
• Modernize utilities

42 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Tropical Cyclone Preparedness
• When warnings and advisories are issued be sure
  that you, your home, and your business are prepared
  for what lies ahead.
• Secure your…
          – Home
          – Business
          – Self

43 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Secure Home
• Be prepared now
          – Stock up on food & water
          – Insurance coverage (wind, flood, etc.)
          – Have a plan now of how you will react

• Get prepared as storm approaches
          – Board up windows
          – Remove potential wind debris
          – Locate supplies
          – Center of home, away from windows

44 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Secure Business
• Board up windows
• Elevate items from floors
• Back up power supply
• Back up files & computers
• Off-site locations
• Plan how to get back up and
  running after storm goes
  through

45 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Secure Self
• When / will you evacuate
          – Right in the path
          – Glancing blow

• Do you live in a flood prone area
• Balance securing your home and
  your business
• Know those around you need to
  prepare as well
• Family & Pets

46 | ©2013, AccuWeather, Inc. Confidential and Proprietary
How accurate are the forecasts?
• Very good for large, well behaved, hurricanes
• Slow moving hurricanes make track forecasts less accurate.
• Forecasters have trouble determining how strong a hurricane
  is beyond 24 hours.
• Ability to communicate potential hazards for a specific place
  has improved dramatically over the past 20 years.
          – A forecast made for the third day out is just as accurate as a 24 hour
            forecast was 15 years ago.
          – Less lives are lost due to the complex, but well organized methods of
            warning and evacuating people.

47 | ©2013, AccuWeather, Inc. Confidential and Proprietary
2013 Atlantic Hurricane
Season Forecast
Factors Influencing 2013 Season
• Warm water temperatures across most of the Atlantic Basin.
• ENSO neutral pattern expected through the season, so no
  important climatic enhancement from El Nino or La Nina.
• Warm ocean water in the main developmental region (off the
  African coast and Caribbean) supports lower surface
  pressure in these sub regions.
• Lower pressure promotes tropical cyclone development and
  intensification.

49 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Sea Surface
                                               Temperature
                                                 Anomaly
                                             for June 8, 2013

                        Main Developmental Region

     SEA SURFACE TEMPERATURES IN THE MAIN DEVELOPMENTAL
     REGION ARE RUNNING WARMER THAN LAST YEAR AT THIS TIME
50
AMO
          Atlantic
          Multi-Decadal
          Oscillation

• Ocean water temperatures
  have been rising since
  1995 due to the AMO                                                                        AMO

• Note the increase in
  storms since 1995.                                          Years
                                                                         Tropical
                                                                         Cyclones
                                                                                    Hurricanes
                                                                                                   Major
                                                                                                 Hurricanes
                                                             1968-1995     9.6         5.2          1.6

                                                             1995-2012     15.2        8.0          3.7

51 | ©2013, AccuWeather, Inc. Confidential and Proprietary
MDR

• Sea surface temperature forecast from the Japanese
  Meteorological Agency model for June, July, and August
52 | ©2013, AccuWeather, Inc. Confidential and Proprietary
July, August, September                              August, September, October

• The ECMWF climate model shows near to slightly above
  normal SST in the main developmental region

53 | ©2013, AccuWeather, Inc. Confidential and Proprietary
June - August                                                                  September - November
                                             Courtesy of the JMA climate model run May 2013

 • Japanese Climate Model shows above normal rainfall (blue)
   over the Caribbean and eastern Gulf of Mexico in June,
   July, and August then mostly in the Caribbean
 • This might suggest the more active areas of the basin
 54 | ©2013, AccuWeather, Inc. Confidential and Proprietary
• UKMET rainfall anomaly forecast July, August and
  September shows above normal rainfall over much of the
  Caribbean and the Texas to Louisiana coast and East coast
55 | ©2013, AccuWeather, Inc. Confidential and Proprietary
• Quasi-Biennial Oscillation (QBO) is a phenomenon that
  brings high level westerly winds for 24-48 months then
  easterly winds for the next 24-48 months.
• Enhancing factor in Tropical Storm formation when in the
  positive phase creating high level wind flow from the west.
56 | ©2013, AccuWeather, Inc. Confidential and Proprietary
• Lower shear promotes Tropical Cyclone development
• Strong shear limits development
57 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Analog Years
             Year                  Storms Hurricanes Major Hurricanes Landfalls

             1952                          7                 7    6       2

             1996                        13                  9    6       4

          ü 2001                        15                  9    4       3

             2012                        19                  10   1       4

         Average                         14                  9    4       3

• Note: considering that technology allows us to detect and
  track more storms the total number of storms in 1952
  could increase by 3-5.

58 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Hurricane Season Prediction for
Atlantic Basin
                                                                   NOAA
                                              AccuWeather                         2012    Season
                                                                  Forecast
                                              Forecast 2013                     Numbers   Normal
                                                                    2013
        Tropical
                                                             16    13-20          19        12
        Storms
        Hurricanes                                           8      7-11          10        6
        Major
                                                             4       3-6           1        3
        Hurricanes
        U.S.                                                      No forecast
                                                             3      issued         4        2
        Landfalls

59 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Caveats
• Expecting 4 major hurricanes
• In some years there are signals in climate models and
  analog years that give us an idea of what coastal areas
  are more vulnerable.
• Size and the speed at which the storm moves is just as
  important as the Saffir-Simpson wind scale classification.
• Too early to tell where stronger hurricanes might track.
          – Sandy was classified as a category 1 hurricane before landfall.
          – Size and speed at which a storm moves can be just as important
            as the Saffir-Simpson Wind Scale Classification.

60 | ©2013, AccuWeather, Inc. Confidential and Proprietary
Solving	
  
Communica>on	
  
   Challenges	
  
                       Claudia	
  Dent	
  
	
  VP,	
  Product	
  Management,	
  
                         Everbridge	
  
Severe	
  Weather:	
  By	
  the	
  Numbers	
  

Everbridge	
  During	
  Hurricane	
  Sandy:	
  
+ Over	
  10,000,000	
  No>fica>ons	
  
+ 23%	
  sent	
  during	
  the	
  storm	
  
+ 156%	
  increase	
  over	
  Hurricane	
  Irene	
  
+ 31%	
  increase	
  in	
  ci>zen	
  opt-­‐in	
  

                                                       62
The	
  Need	
  for	
  Effec>ve	
  Communica>ons	
  

 Employee	
  /	
  CiCzen	
  ProtecCon	
  &	
  Life	
  Safety	
     Field	
  &	
  Mobile	
  Team	
  CoordinaCon	
  
 + Safety	
  Alerts	
                                              + Work	
  schedule	
  changes	
  
 + Severe	
  weather	
  alerts	
                                   + ShiN	
  cancella>ons	
  
 + Facili>es	
  and	
  Home	
  Evacua>ons	
                        + Incident	
  escala>ons	
  
 + ShiN	
  Filling/Cancella>ons	
                                  + On-­‐demand	
  conference	
  calls	
  

 Incident	
  Response	
  &	
  Management	
                         ConCnuity	
  of	
  OperaCons	
  
 + Unplanned	
  event	
  needs	
                                   + Employee	
  alerts	
  
 + Travel	
  and	
  weather	
  advisories	
                        + Branch/office	
  closure	
  updates	
  
 + Response	
  Team	
  Ac>va>on	
                                  + On-­‐the-­‐fly	
  conference	
  calls	
  
 + Regional	
  Collabora>on	
                                      + Remote	
  roll-­‐calling	
  &	
  safety	
  verifica>on	
  

                                                                                                                                 63
Communica>on	
  Challenges	
  

               Delivery	
  Challenges	
                                     Responder	
  Challenges	
  

                Errors	
  under	
  duress	
                          Have	
  the	
  messages	
  been	
  received?	
  
                   Old	
  contact	
  lists	
                        Have	
  the	
  right	
  teams	
  been	
  no>fied?	
  
                 Too	
  many	
  systems	
                          Are	
  the	
  messages	
  clear	
  and	
  complete?	
  
             Inconsistent	
  processes	
                                Can	
  we	
  really	
  reach	
  everyone?	
  	
  
 Limited	
  access	
  to	
  front-­‐line	
  intelligence	
  	
               What	
  if	
  we	
  get	
  audited?	
  
                                	
                                                Can	
  we	
  prove	
  it?	
  
                               	
                                                                                            64
Smart	
  Delivery:	
  Combining	
  Speed	
  and	
  Intelligence	
  

           Smart	
  Delivery	
  
          Delivery	
  Automa>on	
  
           Visual	
  Intelligence	
  
           Social	
  Intelligence	
  
          Mobile	
  Management	
  
         Incident	
  Management	
  
                      	
  
                      	
                                              65
Assured	
  Response:	
  Connec>ng	
  &	
  Confirming	
  

           Smart	
  Delivery	
                          Assured	
  Response	
  
         Delivery	
  Automa>on	
                     Target	
  the	
  Individual	
  
           Visual	
  Intelligence	
                  Contact	
  Confirma>on	
  
           Social	
  Intelligence	
           Two-­‐way	
  Mobile	
  Communica>ons	
  
         Mobile	
  Management	
                      Situa>onal	
  Responses	
  
         Incident	
  Management	
                    Live	
  Status	
  Repor>ng	
  
                      	
                                           	
  
                      	
                                           	
                    66
Smart	
  Delivery:	
  Automa>on	
  and	
  Speed	
  

+ Single	
  page	
  no>fica>on	
  process	
  
+ ‘One-­‐click’	
  sending	
  speeds	
  launch	
  
+ Pre-­‐determined	
  message	
  templates	
  &	
                           Select	
  contacts	
  
                                                                           based	
  on	
  groups,	
  
  contact	
  lists	
  reduce	
  errors	
  
                                                                           rules	
  &	
  GIS	
  	
  map	
  
+ Mul>-­‐language	
  support	
  with	
  text	
  to	
                           loca>ons	
  
  speech	
  improves	
  message	
  clarity	
  
+ Call-­‐throfling	
  flexibility	
  paces	
  delivery	
  
  to	
  infrastructure	
  capacity	
  

	
                                            Only	
  one	
  page	
  
                                           no>fica>on	
  process	
  &	
  
                                            “one-­‐click”	
  sending	
  

                                                                                                    67
Smart	
  Delivery:	
  Visual	
  Intelligence	
  

+ Map-­‐based	
  contact	
  targe>ng	
  increases	
  
  accuracy	
  using:	
  
       –   Zip	
  code	
  
       –   Street	
  address	
  
       –   Radius	
  from	
  a	
  point	
  
                                                        Only	
  integrated	
  GIS	
  
       –   Custom	
  shapes	
  
                                                        mapping	
  with	
  unified	
  
                                                           contact	
  data	
  
+ 100+	
  weather	
  alerts	
  and	
  map-­‐based	
  
  tracking	
  for:	
  
       –   Severe	
  Thunder	
  Storms	
  
       –   Lightning	
  	
  &	
  Hail	
  	
  
       –   Tornados	
  &	
  Flash	
  Foods	
  	
  
       –   Snow	
  &	
  Ice	
  Condi>ons	
  

                                                                            68
Smart	
  Delivery:	
  Social	
  Intelligence	
  

+ Monitor	
  internal	
  data	
  &	
  frontline	
  responses	
  automa>cally	
  to	
  capture	
  missing	
  
  informa>on	
  and	
  improve	
  situa>onal	
  intelligence	
  

                                                                                                     Only	
  integrated	
  social	
  
+      Accurately	
                    Mobile	
  Member	
                                             media	
  monitoring	
  &	
  
             Social	
  tM
                        rack	
  
                          edia	
  weather	
  around	
  key	
  loca>ons	
  and	
  automa>cally	
  no>fy	
  contact	
  
                                                                                                               aler>ng.	
  
	
  
                                                                                                           Only	
  mobile	
  recipient	
  	
  
                                                                                                            app	
  with	
  rich	
  two-­‐
                                                                                                           way	
  communica>ons.	
  

                                                                                                                                 69
Weather…	
  

               70
Everbridge	
  Weather	
  Alerts	
  and	
  No>fica>ons	
  	
  	
  

                                                                   Specific	
  polygons	
  

                       Tornado	
  Watch	
  &	
  Warning	
  

                                                                                   71
Everbridge	
  Weather	
  Alerts	
  and	
  No>fica>ons	
  

                                                                Automa>cally	
  no>fy	
  contacts	
  based	
  on	
  
                                                                               weather	
  event	
  	
  
                                                                                         OR	
  
                                                                Select	
  contacts	
  interac>vely	
  in	
  the	
  map	
  	
  

                Receive	
  important	
  weather	
  alerts	
  
                Automa>cally	
  trigger	
  no>fica>ons	
  
                       Fully	
  customizable	
  
Smart	
  Delivery:	
  Social	
  Intelligence	
  

Social	
  Media	
  
Smart	
  Delivery:	
  Social	
  Intelligence	
  

Social	
  Media	
  

                                                    74
Smart	
  Delivery:	
  Mobile	
  Manager	
  

+ Manage	
  and	
  monitor	
  communica>ons	
  while	
  ‘on	
  the	
  go’	
  using	
  no>fica>on	
  templates,	
  
  real-­‐>me	
  repor>ng	
  and	
  map-­‐based	
  targe>ng	
  
                                                                                                   Only	
  mobile	
  
                                                                                                management	
  app	
  
                                                                                               with	
  integrated	
  GIS-­‐
                                                                                                       targe>ng.	
  

                          No>fy	
  &	
  run	
  reports	
     Build	
  new	
  messages	
     Select	
  contacts	
  on	
  maps	
  

                                                                                                                       75
Assured	
  Response:	
  Targe>ng	
  the	
  Individual	
  	
  

                                                                76
Assured	
  Response:	
  Required	
  Confirma>on	
  

         + Target	
  contacts	
  using	
  personal	
  preferences	
  to	
  improve	
  message	
  confirma>on	
  

         	
                              Alan	
                        Sue	
                   Dave	
                           Phil	
                     Janice	
  
First	
  A'empt	
  

                                            ü	
  
                                         cell	
  
                                       CONFIRMED	
  
                                  1/2/13	
  10:02:03	
  AM	
  
                                                                          work	
  	
      text	
  message	
                       ü	
  
                                                                                                                               email	
  
                                                                                                                             CONFIRMED	
  
                                                                                                                        1/2/13	
  10:02:56	
  AM	
  
                                                                                                                                                            BlackBerry	
  

Second	
  A'empt	
  

                                           work	
  	
                    cell	
  
                                                                                                 ü	
  
                                                                                             CONFIRMED	
  
                                                                                            BlackBerry	
  
                                                                                         1/2/13	
  10:03:35	
  AM	
  
                                                                                                                                  cell	
                      work	
  	
  

Third	
  A'empt	
  

                                    text	
  message	
                  email	
  
                                                                       email	
  V	
  
                                                                   NO	
  RESPONSE	
      instant	
  message	
                     PDA	
  
                                                                                                                                                                      V	
  
                                                                                                                                                         NO	
  Rpager	
  
                                                                                                                                                                 pager	
  
                                                                                                                                                                 ESPONSE	
  

                                                                 Re-­‐send?	
                                                                          Re-­‐send?	
  
                                                                                                                                                                               77
Assured	
  Response:	
  Two-­‐Way	
  Mobile	
  Communica>ons	
  

 + Communicate	
  	
  with	
  and	
  geo-­‐locate	
  frontline	
  resources	
  even	
  under	
  adverse	
  
   network	
  condi>ons	
  like	
  low	
  bandwidth	
  or	
  connec>vity	
  
                                                                                      Only	
  dedicated	
  
                                                                                      mobile	
  recipient	
  
                                                                                      applica>on	
  with	
  
                                                                                         two-­‐way	
  
                                                                                      communica>on.	
  

                                                                                                             7
Receive	
  push	
  noCficaCons	
          Respond	
  using	
  polling	
          Share	
  details	
  &	
  photos	
  
                                                                                                             8
Trusted	
  Planorm:	
  When	
  Needed	
  Most	
  

                                         Trusted	
  Planorm	
  
           Smart	
  Delivery	
                                                Assured	
  Response	
  

                                    Unified	
  Data	
  Management	
  	
  
                                     100%	
  Redundant	
  Systems	
  
                                   Scalable	
  Elas>c	
  Infrastructure	
  
                                          Open	
  Integra>ons	
  

                                                                                                        79
Trusted	
  Planorm:	
  The	
  Everbridge	
  Suite	
  

      Send	
  	
  and	
  manage	
       Manage	
  incidents	
  with	
      Maximize	
  situa>onal	
              Provide	
  two	
  way	
  
     no>fica>ons	
  	
  across	
  	
       automated	
  rules	
            intelligence	
  with	
  social	
       communica>on	
  
       geographies	
  and	
             based	
  communica>on	
             media,	
  mobile	
  and	
            between	
  Mobile	
  
         enterprises	
                      and	
  tracking	
                     weather	
                    Members	
  &	
  Managers	
  

                 Global	
  Elas>c	
  Infrastructure	
  •	
  Unified	
  Data	
  Management	
  •	
  Open	
  APIs	
  	
  
                Repor>ng	
  and	
  Analy>cs	
  •	
  Compliance	
  and	
  Audit	
  •	
  Everbridge	
  University	
  

                                                                                                                                              80
Trusted	
  Planorm:	
  1500+	
  Customers	
  

Corporate	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Finance	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Healthcare	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  EducaCon	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  State/Local	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Government	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  TransportaCon	
  	
  	
  	
  	
  	
  	
  	
  	
  Global	
  

                                                                                                                                                                                                                                                                                                                                                                                                                                                                             81
Q&A	
     Note:	
  	
  
          Presenta>on	
  slides	
  will	
  be	
  available	
  on	
  our	
  
          blog	
  at	
  blog.everbridge.com	
  

                                       Use	
  the	
  Q&A	
  
                                       func>on	
  to	
  
                                       submit	
  your	
  
                                       ques>ons.	
  

                                                                   82
Contact	
  Informa>on	
  &	
  Free	
  Demo	
  
	
  
Thank	
  you	
  for	
  joining	
  us	
  today!	
  	
  
	
  
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  Resources	
  
                                                                   	
  
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