In Times Square Friday, June 21, 2019 - Outdoor Events Association
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in Times Square Friday, June 21, 2019
Solstice in Times Square is
New York City’s largest yoga
festival. With classes from
dawn until dusk in Times
Friday, June 21, 2019 Times Square Square, yogis of all levels
challenge themselves to find
Broadway Plazas
peace and tranquility in the
center of the most frenetic
urban place in the world.
Solstice in Times Square is the perfect opportunity to engage with the NYC
health & wellness community while amplifying your presence in one of the
world’s most iconic urban places. Partnership opportunities include, but
are not limited to:
Presenting Official sponsorship Entertaining segments On-site activation Inclusion in digital
sponsorship of of key event assets, between classes, such space for and print event
Solstice in Times such as a hosted as music, yoga pose experiential promotion, including
Square: Mind Over yoga class, luxury demonstrations, or marketing, press release,
Madness Yoga bathrooms, or talks featuring wellness sampling, product e-newsletters, and
attendee gift bags influencers promotion, and postcard mailings
more
Female- Male- Identifying Identifying Ages Ages Ages Ages Ages 18–24 25–34 35–44 45–54 55–64 New Yorkers Tri-State Residents US Residents College graduates or post graduates Said they were very satisfied or satisfied with the event Source: Post-Event Survey of 1,197 respondents
Total Media Impressions
Print 1,180,460
Online 2,286,483,981
Broadcast 1,044,402
Solstice in Times Square garnered more than 2.4 billion media
Social 17,099,467
impressions for the second year in a row, bringing the iconic
event – including images of thousands of attendees practicing Calendar 130,173,787
on Aerie-branded yoga mats – to a global audience. Total 2,435,982,097
Source: Rubenstein Communications
Twitter Impressions for #SolsticeTSq Facebook Impressions for #SolsticeTSq Instagram Impressions for #SolsticeTSq
• 100 square feet of activation space in Yoga Village • Mention in press release(s) promoting Solstice in
for mutually agreed upon activity on the day of the Times Square
event • Inclusion on print promotion, such as event
• On-site distribution of mutually approved items programs and event signage
and quantity to the event participants on the day
of the event from your booth
• Distribution of mutually approved items and
Sponsorship fee: $20,000
quantities in the gift bags
• Logo on the Solstice in Times Square event page on
Activation sponsors have the opportunity to the Times Square Alliance website
promote their brand in Solstice’s Yoga Village. (www.TimesSquareNYC.org)
• Logo on a minimum of one (1) e-newsletter sent to
• Two (2) Twitter tweets (215,000+ followers) Solstice registrants and/or past participants
specifically mentioning support of Solstice in (19,500)
Times Square 2019
Opportunities include, but are not limited to:
• Sponsored segments, e.g. yoga class, musical
performance • Two (2) Twitter tweets (215,000+ followers)
• Branding of exclusive areas of the event, e.g. specifically mentioning support of Solstice in
restroom amenities or check-in locations Times Square 2019
• Customized promotional opportunities on digital
platforms, e.g. e-newsletter announcements or
website banner ads
• Mention in press release(s) promoting Solstice in
Sponsorship fee: $30,000 – $50,000
Times Square
• Inclusion in print promotion, such as: event
Supporting sponsors have the opportunity to
• 100+ square feet of activation space in Yoga programs, postcards, event signage, and advertising
provide key event elements at Solstice.
Village for mutually agreed upon activity on the day placements
of the event
• On-site distribution of mutually approved items to
event participants from activation space
• Distribution of mutually approved items and • Logo on the Solstice in Times Square event page on
quantity in the gift bags the Times Square Alliance website
• “Thank You” stage mention during the event (www.TimesSquareNYC.org)
• Logo on a minimum of one (1) e-newsletter sent to
Solstice registrants and/or past participants
(19,500)
We look forward to working with you to create a dynamic partnership that meets your brand’s marketing goals. To discuss specific options, please contact: Anna Starling Director of Partnerships & New Business Development astarling@timessquarenyc.org or 212.452.5292 Lori Camilleri Partnerships Manager lcamilleri@timessquarenyc.org or 212.452.5214
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