INDIFOODBEV VOLUME 1 ISSUE 2 OCTOBER-NOVEMBER 2019 - PROCESSING & PACKAGING

Page created by Loretta Francis
 
CONTINUE READING
INDIFOODBEV VOLUME 1 ISSUE 2 OCTOBER-NOVEMBER 2019 - PROCESSING & PACKAGING
Volume 1 Issue 2 October-November 2019

IndiFoodBev
Processing & Packaging                               www.indifoodbev.com   FSSAI on health & food safety

          Cocoa bean              Cremica believes                         Frozen food
          to chocolate            in continuous                            market in
          bar 12                  innovation 18                            India 20
INDIFOODBEV VOLUME 1 ISSUE 2 OCTOBER-NOVEMBER 2019 - PROCESSING & PACKAGING
INDIFOODBEV VOLUME 1 ISSUE 2 OCTOBER-NOVEMBER 2019 - PROCESSING & PACKAGING
Trends in the food ingredients market
Demand for multi­functional &
creative ingredients

Dear readers and advertisers,                                    Natural food ingredients
                                                                 Urbanization, informed consumers, and a rising population
We are pleased to bring you the second issue of                  with its growing purchasing power have led to the rapid

                                                                                                                                     EDITORIAL
IndiFoodBev magazine. This bi-monthly issue coincides            adoption of convenience foods. Ever-increasing consumer
with the Food ingredients and Health ingredients (Fi India &     awareness of the health benefits associated with natural
Hi) and Propak India 2019 to be held from 22 to 24 at            ingredients fuels their growth. The latest trends in the food
Mumbai, India.                                                   and beverage industry reveal that most functional food
                                                                 ingredients are sourced through natural means.
Launched in 2006, FiHi is a B2B show for the food and
health ingredients, processing, and packaging industry. The      Meeting consumer demands
trade fair offers food, beverage, and health industry leaders    The food and beverage industry in India is continually
an opportunity to source the latest and most innovative          evolving based on the needs of consumers. Consumers
ingredients available. In addition, it is an excellent           want to try new, exciting, yet healthy food options. And at the
networking platform for meeting relevant ingredient              same time, they are keeping a distance from sugary,
suppliers and buyers in the region. Meant for all                caffeine-laden drinks – looking for alternatives that are both
professionals associated with the food and health industry       healthy and environmentally friendly.
FiHi is co-located with Propak.
                                                                 The food and beverage industry is embracing a more holistic
IndiFoodBev explores the emerging trends in the food and         view of the health and wealth of its consumers. In the
beverage industry, including new ingredients, technologies,      coming years, the industry may also see an increasing
processes, packaging, food safety and regulations. It            emphasis on functional food and beverages with super
highlights the factors affecting the growth of the food and      ingredients; plant-based products like creamers or milk;
beverage industry in India and globally.                         and, globally inspired flavors and new textures.

Growing demand for multi-functional ingredients                  With dynamic changes in consumer perception and
Industry experts say that the rapidly growing food industry is   awareness, we see food and beverage manufacturers
positively affecting the food ingredients industry. Food         becoming more creative with the natural ingredients sooner
ingredients including starches, vegetable oils and fats,         rather than later. Sustainability, too, is a significant trend in
natural sweeteners, enzymes, antioxidants, natural flavoring     the market. Consumers are ready to pay more for products
and colors, and functional ingredients are defined as            that are sustainably sourced, processed, packed and
additives for performing various functions in food such as       delivered.
maintaining or improving nutritional value, taste, texture,
and appearance. Persistence Market Research projects the                                   – Mandeep Kaur, edit4@ippgroup.in
global food ingredients market to exceed US$ 400 billion
(approximately Rs 28,43,220 crore) in revenues by the end
of 2022.

Various studies report an increase in demand for food
ingredients such as functional food ingredients, specialty
food ingredients, nutraceutical ingredients, health
ingredients, and fermented ingredients. Given an example,
dietary supplements are creating an opportunity for
nutraceutical ingredients manufacturers to come up with
new options for the evolving consumer base. In addition,
increased awareness about health and fitness and
regulatory bodies’ mandates for food fortification, and
changing lifestyles are fostering the growth of food
ingredients and driving innovations in the food and beverage
industry.

                                                                             October–November 2019       IndiFoodBev           3
INDIFOODBEV VOLUME 1 ISSUE 2 OCTOBER-NOVEMBER 2019 - PROCESSING & PACKAGING
NEXT      GEN
                                           CONSUMER FULFILMENT
                                           S U M M I T                                           2 0 1 9
                                          Creating a Frictionless & Effortless Fulfilment
                                                 in a New Age of Engagement

                                                Chief Guests

                                    Mr. N Sivasailam                                                    Mr. Anil Srivastava
                               Special Secretary - Logistics                                       Pr. Consultant & Mission Director
                     Department of Commerce, Government of India                                 Mission for Transformative Mobility
                                                                                                    & Battery Storage, NITI Aayog

                                                KEY SPEAKERS

    Alok Bansal   Vaibhav Khandelwal               Neelanjan Roy                 Mukesh Chaudhary                     Prasanna Pahade                 Vijay Kumar
      CEO, DTDC   Co-Founder & CTO, Shadowfax    SVP, Integrated Logistics      Director-Real Estate, Engineering,     Chief Strategy Officer     Head Logistics, Supply Chain
                                                Kerry Indev Logistics Pvt Ltd   Projects & Facilities Management,       Mahindra Logistics                 ITC Limited
                                                                                             Amazon                                            (Lifestyle Retail Business Division)

                    MEDIA PARTNERS

                                                                                                                     KNOWLEDGE PARTNER

                                                                                     E: upendra@questconferences.com
conceptualized & Organized                                                                                T: +91-22-6771-5361
            by
                                                                                                           M: +91-9833324080
INDIFOODBEV VOLUME 1 ISSUE 2 OCTOBER-NOVEMBER 2019 - PROCESSING & PACKAGING
Contents
                                                                            OCT-NOV 2019

06         DESIGN & MARKETING

Discussing the realities of rural
                                               24              TECHNOLOGY &
                                                                INNOVATION
                                               Alstrut launches Cobotizur at
                                                                                              46               LOGISTICS
                                                                                                             TRACK & TRACE
                                                                                              Artificial Intelligence in logistics
markets ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐6    PackPlus Expo ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐24       improves customer X ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐46
Fresh Cap reduces oxidation                    Mr Milkman – a dairy industry                  Toppan and Amcor combine to
of the beer ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐7    platform ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐26    supply InTact ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐48
BottleVin launches NFC and QR

                                               28
enabled bottles for Reynold’s Family

                                                                                              49
                                                               FOOD SAFETY &
Winery ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐8                                                                     RETAILING
                                                              POLICY MATTERS
FrieslandCampina uses intelligent
packaging to tackle infant formula             FSSAI focuses on safety                        The customer experience ‐‐‐‐‐‐‐‐‐‐49
counterfeits in China ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐9      and health ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐28
                                               Thermo Scientific designs multi‐

10               AGRICULTURE
                                               frequency metal detector for
                                               checkweigher systems ‐‐‐‐‐‐‐‐‐‐‐‐‐‐32
                                                                                              51           PRODUCT LAUNCH
                                                                                              Mondelez India launches

                                               33
Cargill opens first corn silo in                                                              Cadbury Dark Milk ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐51
Karnataka ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐10                        PACKAGING                   Danone India launches Protinex
Cocoatrait to Cocoshala ‐‐‐‐‐‐‐‐‐‐‐‐12                                                        Kesar Badam ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐51
                                               New sustainable packaging
                                                                                              Ball launches recyclable
                                               solution from Uflex ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐33

14           FOOD INGREDIENTS

Barry Callebaut unveils the full
                                               Sakata INX inks for the
                                               food industry ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐34
                                               Bisleri’s ‘Bottles for Change’
                                                                                              aluminum cups ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐52
                                                                                              Cremica launches
                                                                                              new flavors of Mayonnaise ‐‐‐‐‐‐‐‐52

power of the cacao fruit ‐‐‐‐‐‐‐‐‐‐‐‐14        initiativecreates awareness about
Natural colors in the
food industry ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐16
                                               proper plastic waste disposal ‐‐‐‐‐‐36
                                               Valio brings recycled plastic to food
                                               packaging ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐37
                                                                                              53            INDUSTRY NEWS

                                                                                              Nestlé launches world’s

18
                                               Greater F&B processing to increase             largest Milo factory in Malaysia ‐‐53
              FOOD PROCESSING                  demand for packaging ‐‐‐‐‐‐‐‐‐‐‐‐‐‐38
                                                                                              PepsiCo organizes
                                               BillerudKorsnäs invests in                     ‘Nagpur Cleanathon ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐53
Cremica Food Industries –                      recycling ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐39
                                                                                              Uncle Ben’s partners with Innit ‐‐54
Continually creating and
innovatin ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐18                                                    Huhtamaki acquires
Improvement in cold chain and new
food categories ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐20
Second Nature’s preservativefree,
                                               40            FILLING & SEALING

                                               KB Associates launches
                                                                                              South African flexible packaging
                                                                                              company Everest Flexibles ‐‐‐‐‐‐‐‐55
                                                                                              Patanjali to acquire Ruchi Soya ‐‐‐‐55
cold‐extracted juices ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐22       Quadra Fill at PackPlus Expo ‐‐‐‐‐‐40          Bühler expands insect
                                                                                              portfolio by mealworms ‐‐‐‐‐‐‐‐‐‐‐‐56
                                               HMPL offers a gateway to liquid
                                               packaging solution ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐42        Huhtamaki acquires
                                                                                              Mohan Mutha Polytech ‐‐‐‐‐‐‐‐‐‐‐‐‐‐56
                                               KHS to exhibit smart beverage
                                               filling systems at the BrauBeviale
                                               trade show, Germany ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐43
                                               Allinone Visitron Filler on its
                                               way to Australia ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐44

                                                                                    October–November 2019     IndiFoodBev           5
INDIFOODBEV VOLUME 1 ISSUE 2 OCTOBER-NOVEMBER 2019 - PROCESSING & PACKAGING
Discussing the realities
                     of rural markets
DESIGN & MARKETING

                     Rural India is an opportunity for
                     FMCG companies

                     T       he first edition of the
                             Rural Marketing Summit
                             India was organized by
                     Messe Frankfurt India in
                     association with the Rural
                                                            MANDEEP KAUR       marketers to effectively cater to
                                                                               rural Indian consumers across
                                                                               sectors.
                                                                                   The two-day summit
                                                                               included several panel
                                                                                                                   Rural India is an opportunity
                                                                                                                   Rasneet Kaur, marketing lead –
                                                                                                                   Rural Business, GSK Consumer
                                                                                                                   Healthcare admitted that rural
                                                                                                                   areas represent an opportunity
                     Marketing Association of India                            discussions between the senior      for GSK and said, “If you just
                     (RMAI) and MART Global                                    FMCG industry leaders, policy       look at rural India, 62% of
                     Management Solutions, from 7                              makers and consultants on           pregnant women are anemic,
                     to 8 August 2019 in New Delhi.                            understanding the rural             50% of the women in rural areas
                         The event was inaugurated                             consumer, digital technologies      are malnourished and the same
                     by Anil Pratap Singh, adviser –                           in rural India, public private      is with their children. This is one
                     Agriculture, NITI Aayog,                                  partnerships in providing           of the neglected verticals of the
                     Government of India, along with                           affordable solutions, reaching      rural areas. We at GSK create
                     the IT veteran Som Mittal and                             the last mile and ensuring the      the category need first. We
                     Pradeep Kashyap, who is                                   right product, among                understand their nutritional
                     known as the father of Rural                              others.While sharing brand case     needs and create categories for
                     Marketing, and Biswabaran                                 studies during a panel              them.” She also added that GSK
                     Chakrabarti, president of the                             discussion, the moderator           makes people understand what
                     Rural Marketing Association of                            Pradeep Kashyap addressed           their product does to them. “We
                     India.                                                    the issue of product design for     are aware that the palates for
                         The summit was introduced                             the rural market and said, “We      rural and urban differ, so we are
                     with the perspective of                                   should not push the same            formulating products with
                     enhancing the reach of various                            products that we have               various taste modifications. For
                     organizations in the rural market                         developed for the urban market      example, Boost does not have
                     and aimed to be a platform to                             into the rural market. Rural        the same taste in Delhi and in
                                                            Panel discussion
                     probe and explore winning              on ensuring the    market is bigger than the urban     South India,” she said.
                     strategies in the currently            right product      market, but we have a                   Gul Raj Bhatia, vice
                     dynamic rural environment. It          and service for    perception that rural people buy    president – Healthcare, Dabur
                     also served as a platform to           the rural          cheap products. In reality, they    India agreed that Dabur’s
                                                            markets at
                     bring together leading                                    don’t buy cheap products; in        products were evolved for
                                                            Rural Marketing
                     stakeholders to deliberate             Summit India,      fact, they buy valuable             future. He said, “We have
                     learnings from successful rural        New Delhi          products.”                          developed products keeping the
                     strategies and facilitate                                                                     rural consumer in mind. Our

                       6   October–November 2019         www.indifoodbev.com
INDIFOODBEV VOLUME 1 ISSUE 2 OCTOBER-NOVEMBER 2019 - PROCESSING & PACKAGING
home remedies are put in a                              benchmarks for pricing where            The key takeaway for the
package and offered to the                              we offer equally comparable         panel discussion was – For rural
consumer at an affordable                               margins as the local brands offer   consumers, price is not
price.” He acknowledged that                            to rural retailers,” Raj shared.    necessarily the biggest
rural consumers have less                                   Rajat Kumar Jain, category      concern. In fact, it is really the
disposable income and they are                          head, Maggi Noodles shared          creation of value through

                                                                                                                                 DESIGN & MARKETING
inclined to products that are                           insights about Nestle and said,     relevance.
affordable, offer value for money                       “Nestle is a premium product            The conclave witnessed
and are more acceptable for                             company. All of its products        participation from various
daily usage.                                            undergo many stages of value        industries including FMCG and
    “Dabur has a unique                                 addition before they are cooked     media where eminent speakers
approach to designing products                          and served.” He also made the       represented the entire cross-
and creating formats that are                           audience aware of the               section of the FMCG industry
acceptable in the rural market.                         innovation and renovation           who addressed the
At Dabur, we do a lot of reverse                        processes of the company’s          opportunities and challenges
engineering and we have                                 products.                           within the industry. z

Fresh Cap reduces oxidation of beer
Ensures 15%
longer freshness period                                                                     things we can do in our
                                                                                            operations, in our communities,
                                                                                            and in our products that can

C        arlsberg believes that
         ‘fresher beer equals
         better beer’. So, it's
Fresh Cap’ innovation was
designed to reduce oxidation via
                                                                                            make a difference, we also
                                                                                            believe that attention to small
                                                                                            details can have a major impact
                                                                                            on what we deliver to society.
                                                                                            Our new ZerO2 bottle cap is in
an oxygen scavenging                                                                        many ways a culmination of this
compound inside the liner of the                                                            belief. We discovered that by
cap. This results in less oxygen                                                            rethinking how we design the
in the bottle, because the cap                                                              lids of our bottles, we could
actively absorbs the gas,                                                                   deliver an even better product to
removing it from the headspace.                                                             consumers – which just goes to
     The introduction of the cap,                                                           show that no detail can be
initially it seems for Asian                                                                overlooked on the path to
markets, coincides with a                                                                   progress,” he said. z
complete makeover of the
packaging for the famous
pilsner brand, which is being                                                               Learn more about active and
touted as ‘New look for the same      Carlsberg in      The solution promises up to a       intelligent food and beverage
great brew’. Currently, AIPIA is      bottles now       15% longer freshness period         packaging at the
not aware if this is an ‘in house’    comes with an     compared to other conventional      upcoming Packaging Design
innovation or outsourced.             innovative        caps on the market, over the full   Innovation and Technology
                                      Fresh Cap that
     As freshness is one of the                         shelf life of a product.            conference (PDIT2) on 13
                                      removes oxygen
factors defining better beer,         from the air in       While it is known as ‘Fresh     December 2019 at Pragati
Carlsberg always aspires to find      the bottle (pic   Cap’ in several markets, in         Maidan, New Delhi, India. The
ways of keeping its bottled beer      courtesy ­        Vietnam it will be called the       conference will be co-organized
fresher for as long as possible –     Carlsberg)        ‘ZerO2 cap’, where it was           by IPPStar and Messe
and to secure better beer                               introduced on Carlsberg             Dusseldorf India and it will be
quality, it is important to control                     Premium Smooth Draught – one        partnered this time by the Active
the amount of oxygen in the                             of the company’s key products       and Intelligent Packaging
bottle. When beer is exposed to                         in that market.                     Industry Association (AIPIA),
oxygen, it begins to oxidize,                               Stefano Clini, managing         Netherlands.
resulting in unwanted flavors.                          director, Carlsberg Vietnam             https://ippstar.org/2019/08/2
     The reduction of flavor                            commented, “At Carlsberg,           7/the-2nd-packaging-design-
oxidation ensures that the beer                         we’re consistently striving to do   innovation-and-technology-
tastes fresher for longer, it says.                     better, and while there are big     conference/

                                                                             October–November 2019   IndiFoodBev          7
INDIFOODBEV VOLUME 1 ISSUE 2 OCTOBER-NOVEMBER 2019 - PROCESSING & PACKAGING
BottleVin launches NFC and
                     QR enabled bottles for Reynold’s
DESIGN & MARKETING

                     Family Winery
                     Active and intelligent packaging

                     B        ottleVin, a Silicon Valley-
                              based, startup that
                              developed a smart
                     bottle marketing and analytics
                     platform for wine, spirits and
                     beer producers in 2018, has
                     announced the launch of its
                     latest near-field communication
                     (NFC) enabled bottle for its
                     original client, Napa Valley-
                     based Reynold’s Family Winery.
                         The company’s first NFC-
                     enabled bottles were introduced
                     with Reynolds in a pilot program
                     and is entering the second year
                     of bottling with both NFC and
                     unique QR labels. BottleVin
                     partnered with Landmark Label
                     or Cellotape, a Resource Label
                     Group company, to create the
                     NFC labels for its smart
                     packaging platform.
                         “This offers an extraordinary
                     marketing opportunity,” said
                     Steve Reynolds, founder, and           BottleVin's         understanding their market to        goal, it claims. The technology is
                     owner of Reynolds Family               smart bottle        increase sales.”                     already on more than 200,000
                     Winery. “If you were to just see       platform utilizes       Selecting a wine has largely     bottles of wine. z
                     our wines on a crowded store           a combination       become a mobile experience –
                                                            of NFC, QR and
                     shelf, you wouldn’t immediately                            with a majority of consumers not
                                                            image
                     know our story. But thanks to          recognition         researching online at a desktop      Learn more about active and
                     BottleVin, with just a tap, the        technologies        before entering a store or           intelligent food and beverage
                     bottle becomes the storyteller.        (Pic courtesy ­     restaurant. BottleVin’s platform     packaging at the
                     The depth of product                   Business Wire)      turns bottles into IoT devices,      upcoming Packaging Design
                     information we can deliver is far                          providing a new way for              Innovation and Technology
                     beyond what a label offers.”                               producers to reach customers         conference (PDIT2) on 13
                         “We created BottleVin                                  wherever they are engaging           December 2019 at Pragati
                     because we saw an opportunity                              with wine.                           Maidan, New Delhi, India. The
                     to blend the world of wine with                                The marketing and analytics      conference will be co-organized
                     technology, connecting                                     platform provides producers          by IPPStar and Messe
                     producers directly to their                                real-time control over their brand   Dusseldorf India and it will be
                     customers in a meaningful and                              message and product                  partnered this time by the Active
                     authentic way,” said Paul                                  information to keep it fresh and     and Intelligent Packaging
                     Salcedo, co-founder and chief                              relevant while delivering            Industry Association (AIPIA),
                     executive officer at BottleVin.                            actionable market insights, says     Netherlands.
                     “Our platform lets producers                               the company. A BottleVin-                https://ippstar.org/2019/08/2
                     easily engage customers via                                connected product is ready to        7/the-2nd-packaging-design-
                     NFC, QR and image recognition                              share content for achieving any      innovation-and-technology-
                     technologies, while better                                 branding, awareness or loyalty       conference/

                       8    October–November 2019       www.indifoodbev.com
INDIFOODBEV VOLUME 1 ISSUE 2 OCTOBER-NOVEMBER 2019 - PROCESSING & PACKAGING
FrieslandCampina uses intelligent
packaging to tackle infant formula

                                                                                                                               DESIGN & MARKETING
counterfeits in China
Track and trace technology for
consumer engagement and
authenticity

T        he high level of
         counterfeit infant
         formula in China is a
major concern for those
supplying this huge market with
                                                                                           integrated the solution with
                                                                                           China’s popular WeChat
                                                                                           platform, which enables
                                                                                           consumers to scan the code
                                                                                           using the app.
authentic and carefully                                                                        Commenting on the project,
regulated products. A dairy                                                                a senior representative of
product manufacturer,                                                                      FrieslandCampina said,
FrieslandCampina, has                                                                      “Ensuring our consumers can
appointed longstanding AIPIA                                                               have full confidence in
member, Kezzler, to provide                                                                FrieslandCampina brands is
global serialization and track                                                             paramount. This is why we have
and trace services for its Friso                                                           adopted Kezzler's serialization
range.                                                                                     technology, to deliver supply
     The project involves the                                                              chain visibility for our infant
application of unique, secure       Friesland­         partners, such as dairy farmers,    formula brands, as well as
and traceable identities in the     Campina uses       and downstream participants,        providing a way for stakeholders
form of codes to the brand. By      intelligent        such as importers and               throughout the supply chain to
creating a fully connected          packaging to       distributors, is associated with    validate their products in real-
                                    tackle
supply chain from production to                        each unit using Kezzler´s           time.” z
                                    counterfeits for
consumption, the solution           its Friso infant   traceability solution.
supports confidence in the          formula range           “We live in a world of
brand by eliminating                                   complex, global supply chains.
counterfeiting concerns as well                        To properly ensure food safety,
as enabling FrieslandCampina                           brands need to have visibility on
to engage consumers directly,                          each product from creation
the company reported.                                  through to consumption.             Learn more about active and
     The codes are generated                           Kezzler's serialization             intelligent food and beverage
using Kezzler’s patented                               technology helps                    packaging at the
encryption technology. For each                        FrieslandCampina protect both       upcoming Packaging Design
unit of Friso Gold, Prestige or                        its brands and consumers.           Innovation and Technology
FrisoMum, a first QR code is                           Tracking Friso products through     conference (PDIT2) on 13
located under the can to be                            the supply chain, storing the       December 2019 at Pragati
used for track and trace                               associated product information      Maidan, New Delhi, India. The
purposes. A second QR code                             and enabling real-time              conference will be co-organized
will be placed inside the product                      authentication supports both        by IPPStar and Messe
and provides a channel for                             food safety and consumer            Dusseldorf India and it will be
direct consumer engagement,                            confidence,” explained Christine    partnered this time by the Active
including loyalty programs and                         C Akselsen, chief executive         and Intelligent Packaging
promotions.                                            officer, Kezzler.                   Industry Association (AIPIA),
     Friso is manufactured in The                           The codes allow consumers      Netherlands.
Netherlands and exported to                            to scan the product using their         https://ippstar.org/2019/08/2
China. As the product moves                            phone to check its authenticity     7/the-2nd-packaging-design-
through the supply chain, data                         and learn more about their          innovation-and-technology-
from upstream production                               purchase. Kezzler has also          conference/

                                                                           October–November 2019   IndiFoodBev           9
INDIFOODBEV VOLUME 1 ISSUE 2 OCTOBER-NOVEMBER 2019 - PROCESSING & PACKAGING
Cargill opens
              first corn silo in Karnataka
              Silo gives better
AGRICULTURE

              market access to local farmers

              C        argill has recently
                       opened its first corn silo
                       in the country in
              Davangere, Karnataka, making
              inroads into bulk agricultural
              storage in India. Built with an
              investment of US$ 10 million
              (approximately Rs 70 crore) and
              a storage capacity of 60,000
              tons, the silo is situated next to
              Cargill’s corn milling plant in
              Davangere. According to the
              company, this allows Indian and
              global food companies access
              to high-quality, raw material
              stored at the right temperature,
              translating to superior product
              quality for their food products.      Cargill              “Helping local communities is        ensuring supply of top-quality
              The silo will also provide local      launches its         the joint responsibility of the      corn to the plant,” said George.
              farmers with increased market         first corn silo in   industry as well as the              “We will continue to innovate for
                                                    the country in
              access as Cargill expands its                              government. It is very               Indian and international
                                                    Davangere,
              procurement of corn locally.          Karnataka.           encouraging to see Cargill come      customers and help Indian
                  The corn silo was                  (pic courtesy ­     forward with public utility          farmers align better with the
              inaugurated by GM                     apnnews)             initiatives for the development of   market. This silo expands
              Siddheshwra, an honorable                                  Davangere.”                          Cargill’s supply chain
              member of Parliament,                                           “As we continue to              capabilities in India and the
              Davangere, Karnataka and                                   collaborate with Indian              stringent food safety standards
              Ramappa, honorable member                                  manufacturers to expand our          followed here will prevent
              of Legislative Assembly,                                   footprint in starch and              contamination of corn during
              Harihara, Karnataka along with                             sweetener business, this silo is     storage.” z
              Simon George, president,                                   an important step towards
              Cargill India.
                  Speaking at the occasion
              Siddheshwara said, “Major
              population of the local
              Davangere community is
              engaged in corn farming. With
              this initiative, I am happy that
              local farmers will get more
              opportunities to sell their
              produce, making them more
              profitable in the long run.”
                  Ramappa also inaugurated a
              local community initiative where
              Cargill has constructed a
              washroom in a school in
              Bhanuvalli village. He said,          (File image)

               10    October–November 2019      www.indifoodbev.com
IndiFoodBev

GET ONLINE
EDITION AND
eMAGAZINE FREE                                                                                                                 Availa
                                                                                                                           iOS, A ble on
                                                                                                                                &
                                                                                                                                 ndroi
                                                                                                                                         d
                                                                                                                          Wind
                                                                                                                               ows P
                                                                                                                                       C

                                                  IFB Plan 1                      IFB Plan 2
SUBSCRIBE                                       900.00 For 1 year               1000.00 For 1 year
IndiFoodBev Magazine                          Access to the website ,         Print Copy , Access to the
                                              weekly eMail newsletter and     website , weekly eMail
                                              bi-monthly eMag                 newsletter and bi-monthly eMag

                                                   IFB Plan 3                               IFB Plan 4
                                                2700.00 For 2 year                        4000.00 For 3 years
                                              6 + 12 Print Copies , Access to the       6+12+12 Print Copies,Access to the
                                              website , weekly eMail newsletter and     website,weekly eMail newsletter and
                                              bi-monthly eMag                           bi-monthly eMag

COMBO OFFER
       IFB+PSA                                          1 Year      2500/-             2 Year      5000/-            3 Year    7500/-
       Print Copy , Access to the website ,
       weekly eMail newsletter and
       bi-monthly eMag

       IFB+IPP                                          1 Year      2500/-             2 Year      5000/-            3 Year    7500/-
       Print Copy , Access to the website ,
       weekly eMail newsletter and
       bi-monthly eMag

       IFB+IPP+PSA                                      1 Year      4000/-             2 Year      8000/-            3 Year    11000/-
       Print Copy , Access to the website ,
       weekly eMail newsletter and
       bi-monthly eMag

  We enclosed cheque* / dra昀 no. ________________________drawn on__________________for ( )(INR)__________
  Payble to “IPP Catalog Publica琀ons Pvt Ltd”
  Name/Designa琀on_________________________________________________________________________________
  Organisa琀on______________________________________________________________________________________
  No. Building/Street/Road____________________________________________________________________________
  ________________________________________________________________________________________________
  City__________________________PIN Code________________________State, Country________________________
  Cell___________________Phone_______________________Email__________________________________________

      Please mail to: Subscrip琀on Department, IPP Catalog Publica琀ons Pvt Ltd, N-10 Sector XI, Noida 201301 (U琀ar Pradesh)
Tel: 0120-4326053, 0120-4546988, Email: subscrip琀on@ippgroup.in, For more informa琀on contact Umesh Kumar: +91-9654256258
Cocoatrait to Cocoshala
              Chocolate professionals
              warm­up to the bean to bar
              revolution
AGRICULTURE

              F       ounded by L Nitin Chordia
                      in 2014, the Chennai-
                      based Cocoatrait has
              three business verticals –
              Cocoatrait, a consulting vertical;
                                                      MANDEEP KAUR      meeting with Martin Christy from
                                                                        IICCT in the UK gave me good
                                                                        clarity on myths about cocoa
                                                                        and chocolate. After coming
                                                                        back to India, I started
                                                                                                            Processing influences
                                                                                                            the final chocolate flavor
                                                                                                            Chocolate processing from
                                                                                                            bean to chocolate starts with
                                                                                                            cleaning, sorting, grading of
              Cocoashala, education and                                 Cocoatrait.”                        cocoa beans, roasting. The next
              training vertical; and, Kocoatrait,                            The company officially hosts   steps include cracking,
              a product vertical.                                       the IICCT, UK courses in India.     winnowing, refining, conching,
                  Speaking about these,                                 “We have trained more than 100      tempering, molding, and
              Chordia says, “We offer                                   students from across the world      demoulding.
              educational programs, raw                                 in bean to bar chocolate tasting.        Explaining the importance of
              materials, product supplies,                              We believe we are influential       each step in chocolate
              chocolate experiences and                                 and have played a role in the       processing, he says, “Each step
              consulting services. Our                                  success of almost every bean to     of the bean to bar processing
              education initiative is                                   bar maker in India,” adds           plays a role in influencing the
              Cocoashala, where we host the                             Chordia.                            final chocolate flavor. However, I
              bean to bar chocolate making                                                                  would say that fermentation,
              certification program and the
              chocolate tasters certification
              program.
                  “Cocoatrait supplies raw
              materials to the bean to bar
              industry and curates chocolate
              experiences across the country.
              Also, Kocoatrait is our chocolate
              brand (world’s 1st zero waste
              and sustainable) that we have
              established. For the bean to bar
              industry, it is the benchmark to
              emulate and follow.”

              First professional
              chocolate taster
              Chordia claims to be India’s 1st
              chocolate taster certified by the
              International Institute of
              Chocolate and Cocoa Tasting
              (IICCT), UK. He has worked as
              a retail business consultant both
              in India and abroad. Explaining
              how he got started in the
              chocolate business, Chordia
              says, “While working on a local
              retail consulting assignment in
              India, I had a chance to
              experience bean to bar
              chocolates in 2007. I started
              following the trend across the
              world, and over the years,             L Nitin Chordia,
              decided to focus on crafting           founder of
              chocolates. Moreover, my               Cocoatrait

               12    October–November 2019        www.indifoodbev.com
AGRICULTURE
roasting, and conching are the     L Nitin Chordia   Thermal stability                    packaging using water-based
                                   sorting cocoa
main flavor developers. Any
                                   fruit with
                                                     of chocolates                        inks in the future, which is both
negligence in other processing     farmers           Considering India’s climate,         environment and people-friendly
steps would also mean a                              chocolates should be stored and      and is printed by V-Excel, a
possible compromise on the                           transported under controlled         company that trains young
final flavor of chocolate.”                          conditions. According to             minds who have special needs.
                                                     Chordia, “Like every pure            We use the most energy-
Role of Cocoatrait                                   chocolate, our chocolates need       efficient equipment (many
in the supply chain                                  to be stored in temperature and      developed in-house) and intend
“To evolve further, the Indian                       humidity-controlled conditions.      to utilize solar energy at least in
bean to bar industry needs to                        Thermal shocks do impact the         part of our operations going
access fine flavor cocoa beans.                      visual appeal of chocolate. We       forward.”
Unless these are available, the                      try and ensure that our
bean to bar industry will not                        chocolates are stored and            Bean to bar revolution
keep pace, and we shall not be                       transported in good condition.       Nowadays, consumers have
able to make fine chocolates.                        The ideal storage and display        already realized the need to
Cocoatrait works with farmers                        condition are 18º Celcius.”          consume organic products and
to define post-harvest protocols                                                          make sustainable purchases.
and arrange for the buyback                          Step towards sustainability          “We are happy that our efforts to
from the farmers to ensure that                      Chordia says proudly, “We are        connect with consumers have
they get paid according to                           the 1st chocolate brand in the       paid off. On the other side,
international norms,” Chordia                        world to use a completely            consumers are also warming up
explains.                                            sustainable, up-cycled,              to the bean to bar revolution,
    He adds, “We work with                           biodegradable, recyclable and        and we see that we are warmly
farmers in Kerala and Andhra                         compostable paper, plastic-free      accepted.”
Pradesh where we help them by                        and zero-waste packaging                  “We hope that Cocoatrait
educating them to improve their                      material. We have used               will educate many relevant
flavor quality by controlled                         upcycled cotton fabric blended       audiences about bean to bar
fermentation and drying. We                          with cocoa husk to make a box        chocolates in India and place
store the beans in a                                 to place the chocolate.”             India firmly on the global bean to
temperature and humidity-                                 Chordia further adds, “We       bar chocolate map. Our goal is
controlled environment in our                        believe sustainability is not just   to ensure that India is at par with
warehouses in Chennai.”                              about using organic ingredients.     many other cocoa-producing
                                                     We believe that we need to be        countries that have begun their
                                                     sustainable across the supply        evolution in the bean to bar
                                                     chain. With that aim, we also        space,” Chordia concluded. z
                                                     have decided to print our

                                                                           October–November 2019   IndiFoodBev 13
Barry Callebaut unveils the
                   full power of the cacao fruit
FOOD INGREDIENTS

                   Launches whole fruit chocolate
                   made from 100% pure cacao
                   fruit

                   B        arry Callebaut, one of
                            the world’s leading
                            manufacturers of
                   chocolate and cocoa products,
                   unveiled an innovative range of
                   products made from the cacao
                   fruit and marked the creation of
                   a next-gen food and drink
                   category at an exclusive event in
                   San Francisco ‘Cacaofruit
                   Experience’. As part of
                   ‘Cacaofruit Experience’, the
                   company also presented the
                   artisan world with the delicious
                   whole fruit chocolate made from
                   100% pure cacao fruit.

                   Food and drinks                       Barry Callebaut    one of the pillars of our growth   Potential of whole fruit
                   for the next generation               launches whole     strategy. Our unparalleled         chocolate in the market
                                                         fruit chocolate
                   Whereas normally 70% of the                              knowledge has enabled us to        A quantitative consumer study
                                                         made from
                   fruit is discarded as waste,          100% pure
                                                                            break the new ground,              conducted by an independent
                   ‘Cacaofruit Experience’               cacao fruit (pic   unleashing the full power of the   global market research agency
                   unleashed the full power of the       courtesy ­         cacao fruit, which the Mayans      in the US, the UK and China
                   cacao fruit as these products         Barry              cherished as ‘food of the gods’.   predict that whole fruit is a
                                                         Callebaut)
                   make use of the entire fruit such                        We are looking forward to          winning value proposition.
                   as its beans, its nutrient-dense                         starting a new journey with our        Pablo Perversi, chief officer -
                   peel, and its fresh and fruity pulp                      customers and discovering the      Innovation, Sustainability and
                   and juice. This results in a range                       completely new range of            Quality at Barry Callebaut
                   of good-quality ingredients that                         applications that ‘Cacaofruit      added, “Our goal in R&D is to
                   can be used in applications such                         Experience’ and whole fruit        develop on-trend innovations,
                   as juices, smoothies, frozen                             chocolate will make possible.”     satisfy unmet consumer needs
                   desserts, bakery and pastry                                                                 and also taste great. Whole fruit
                   products, and snacks to                                  Whole fruit chocolate made         chocolate scores on all three
                   chocolate.                                               from 100% pure cacao fruit         points. It will respond to the
                       ‘Cacaofruit Experience’                              ‘Cacaofruit Experience’ is also    need for millennials and
                   responds to the millennials and                          hitting the chef and artisan       centennials for ‘healthy
                   centennials’ needs of living a                           market as a new type of            indulgence’ just like our Ruby
                   healthy life. They claim to have a                       chocolate – Whole fruit            chocolate, launched in 2017,
                   fresh and fruity taste and are                           chocolate made from 100%           meets the need for ‘hedonistic
                   rich in nutrients such as fibers,                        pure cacao fruit. According to     indulgence’. Moreover, by using
                   protein, and magnesium. At the                           the company, from May 2020,        more of the cacao fruit and
                   same time, they are good for the                         whole fruit chocolate will be      wasting less, we are also having
                   planet and its people because                            available in two variants - the    a positive impact on the planet
                   the entire cacao fruit is utilized.                      punchy WholeFruit Bold and the     and its people.” z
                       Antoine de Saint-Affrique,                           smooth, luscious WholeFruit
                   chief executive officer at Barry                         Velvety.
                   Callebaut said, “Innovation is

                    14    October–November 2019      www.indifoodbev.com
Natural colors
                   in the food industry
FOOD INGREDIENTS

                   Technology to revolutionize the
                   natural food color industry

                   T        he color of processed
                            food plays a vital role in
                            consumer acceptance
                   by visually stimulating one’s
                   appetite. When we think of an
                                                              ANU BHUSANI

                   orange beverage, we instantly
                   associate it with a bright orange
                   color, similarly tomato ketchup
                   with rich red, strawberry ice
                   cream with a unique pink color,
                   and mint candy with green.
                   These are the innate colors of
                   the vital ingredients of food.
                   However, during processing,
                   there is often a loss in color
                   intensity. Hence, additional
                   colors are used in the food
                   industry to restore the color of
                   food lost during processing and
                   to create uniformity in the
                   product (for every batch). These
                   added colors can either be
                   artificial or natural. Artificial
                   colors are chemically
                   synthesized, whereas natural
                   colors come from agricultural,
                   biological, or mineral sources.

                   Natural colors market
                   Natural colors are increasingly           Pic courtesy ­   crore) in 2018. Market growth is    are carotenoids, chlorophyll,
                   replacing artificial coloring in the      Bruno            anticipated to remain high in the   anthocyanin, betanin, caramel,
                                                             Scramgnon
                   food and beverage industry.                                APEJ (the Asia Pacific excluding    and turmeric.
                                                             from Pexels
                   There is an increasing demand                              Japan) region with a CAGR of
                   for natural food colors and                                8.3% between 2018 and 2028.         Carotenoids
                   consumer preference for ‘free-                                 Global players in the food      Carotenoids (E160a – 160g) are
                   from’ labeled products. The                                color industry are Archer Daniels   a class of deep red, yellow, or
                   need for enhanced product                                  Midland (US), DD Williamson         orange-colored pigments found
                   appeal and extensive R&D in                                (US), Naturex (France), Chr.        in fruit, vegetables, and plants.
                   the food and beverage industry                             Hansen Holding (Denmark),           The common carotenoids are α-
                   are significant factors driving the                        FMC (US), Koninklijke DSM           carotene, β-carotene, β-
                   market for natural food colors.                            (The Netherlands), Döhler           cryptoxanthin, lutein,
                        According to Research and                             (Germany), GNT Group (The           zeaxanthin, and lycopene.
                   Markets report, the global                                 Netherlands), Color &               Carotenoids are fat-soluble,
                   market for food colors is                                  Fragrance (US), DowDupont           heat-stable, and are not affected
                   expected to reach US$ 4.65                                 (US), Sensient Technologies         by pH change. Hence, they are
                   billion (approximately Rs 33,000                           (US), Lycored (Israel) and ITC      a good choice for coloring dairy
                   crore) by 2024 as against US$                              colors (India). The most            products such as margarine and
                   3.027 billion (about Rs 21,000                             commonly used natural colors        cheese.

                    16    October–November 2019           www.indifoodbev.com
Chlorophyll
Chlorophyll(E140) is a green
photosynthetic pigment found in
all green leafy vegetables. It is a
green oil-soluble color used in
confectionery and dairy
products that use mint or lime

                                                                                                                                     FOOD INGREDIENTS
flavors.

Anthocyanins
Anthocyanins (E163) are water-
soluble red, purple, and blue
pigments found in flowers, fruit,
and vegetables. They are pH-
sensitive that is anthocyanins
are red at acidic pH and blue at
alkaline conditions. Non-
carbonated soft drinks, jams,
jelly, and sugar confectionery
use these colorants.

Betanin
Betanin (E162) is a water-
soluble red dye obtained from
beetroot. Similar to anthocyanin,
betanin also changes color with       Pic courtesy ­    particularities of food and         (cloudy and clear emulsion) that
pH. A bright bluish-red color         Trang Doan        beverage. Ready-to-eat meals,       are highly stable and capable of
between 4 and 5 at pH, betanin        from Pexels       seasonings, sauces, bakery,         delivering intense color even at
becomes blue-violet as the pH                           and alcoholic beverages use         low doses. On the other hand,
increases. At alkaline pH,                              caramel colors.                     Sensient’s microfine technology
betanin hydrolyzes, leading to                                                              has produced natural colors that
yellow-brown color. Betanin is                          Turmeric                            disperse evenly in foods and
used for frozen or dried products                       Turmeric (E100) is a flowering      eliminate the typical specking
with short shelf life such as                           plant, with a root that has a       issues associated with natural
yogurt and ice creams since it is                       bright yellow color due to the      powders.
less stable when subjected to                           pigment curcumin -                      The R&D departments in the
light, heat, and oxygen.                                demethoxycurcumin and               food industries are continually
                                                        bisdemethoxycurcumin.               coming up with innovative
Caramel                                                 Traditionally used for imparting    solutions to overcome the issues
Caramel (E150a – E150d) is the                          flavor and color in cooking, the    associated with natural colors.
color obtained through the                              yellow color obtained from          Being safe and aesthetically
controlled heat treatment of                            turmeric is used in bakery          appealing to consumers, natural
carbohydrates that are acquired                         products, dry beverage mixes,       colors have a promising role in
to form glucose corn syrups and                         ice cream, sauces, soups and        the food and beverage industry.z
sugar cane. This water-soluble                          frostings.
color is associated with the color
and flavor of baked foods. There                        A promising
are four classes of caramel with                        role for natural colors
different colors, charges, and                          Technology has the power to
stability. Each class has specific                      revolutionize the natural food
functional properties to ensure                         color industry by providing
                                                                                            Anu Bhusani is a doctorate in Food
compatibility with the                                  solutions to several existing
                                                                                            Technology from CSIR – The Central
                                                        problems. Current barriers in the   Food Technological Research
                                                        use of natural colors in the food   Institute, Bengaluru, Karnataka, India
                                                        and beverage industry are their
                                                        high production cost, low heat
                                                        and light stability, poor shelf
                                                        stability, and selective (oil or
                                                        aqueous) solubility. For
                                                                                            Glossary:
                                      Pic courtesy ­    instance, Döhler’s natural colors   E number is a food additive approved
                                      Biogen extracts   have developed color emulsions      by the European Union (EU)

                                                                             October–November 2019    IndiFoodBev 17
Cremica Food Industries –
                  Continually creating and
FOOD PROCESSING

                  innovating
                  Double­digit growth for an
                  innovative food processor

                  R        ajni Bector, a passionate
                           food enthusiast, set up
                           the Delhi headquartered
                  Cremica group. Currently led by
                  chairman and managing director
                                                         MANDEEP KAUR

                  Akshay Bector, Cremica Food
                  Industries has established itself
                  as a food product conglomerate.
                  It leads the food processing
                  business through a range of
                  products including biscuits,
                  bread and buns,
                  confectioneries, Indian gravies        Site view –       and international flavors such as    explains, “Cremica and Maison
                  and curries, tomato ketchup,           Cremica Mega      tandoori, cheese, and Piri Piri.”    Routin bring forward more than
                                                         Food Park, Una,
                  sauces, mayonnaise, spreads,                                  “Cremica salad dressings        130 years of a legacy by
                                                         Himachal
                  syrups, toppings, salad                                  with the goodness of omega           launching original French
                  dressings, ice-cream, fruit and                          balance and low sugar are            syrups. All flavored syrups are
                  flavored syrups for milk and                             available in 13 exotic flavors.      jointly created and developed
                  thick shakes.                                            Also, the company has entered        by Maison Routin and Cremica
                       Speaking about the                                  the gourmet snacks category          Foods. The Bonheur syrups
                  company, Bector proudly says,                            with Opera cottage-style olive oil   are specially formulated to offer
                  “The company has                                         potato crisps,” he adds.             intensity and creativity to the
                  internationally certified                                    Moreover, Cremica has            entire range.”
                  production facilities with a                             entered the bar syrup category
                  special focus on the quality of its                      in association with Maison           Cremica Food
                  products. Cremica has                                    Routin of France with the launch     Park in Una, Himachal
                  registered double-digit growth                           of 'Bonheur' – a specialized         At the beginning of 2019,
                  year on year.”                                           range of syrups. Bector              Cremica set up a 55-acre food
                                                                                                                park with an investment of
                  India's most                                                                                  approximately Rs 100 crore at
                  extensive tomato ketchup line                                                                 Una in Himachal Pradesh.
                  Describing the product portfolio,                                                             Bector explains the food
                  Bector says, “Cremica operates                                                                processing capability of the
                  India’s largest tomato ketchup                                                                new plant, “Cremica Food Park
                  line and is the country’s biggest                                                             provides a platform for
                  producer of ketchup portion                                                                   establishing backward and
                  packs, capable of packing 2.5                                                                 forward linkages covering the
                  million sachets in a day. Also,        Akshay Bector,                                         entire food processing supply
                  the company offers a wide              chairman and                                           chain and implements best
                                                         managing
                  variety of exotic mayonnaise for       director at
                                                                                                                practices in post-harvest
                  sandwiches, including a                Cremica Food                                           management. The platform will
                  combination of ethnic flavors          Industries                                             help realize the Government’s

                   18    October–November 2019        www.indifoodbev.com
aim of linking agricultural
produce to the market by
bringing all the stakeholders
together, including farmers,
processors and retailers.” He is
confident that it will undoubtedly
minimize wastage, increase

                                                                                                                                        FOOD PROCESSING
farmers’ incomes, and create
employment opportunities.

Invests in expanding
manufacturing capabilities
Cremica is the third-largest
seller of tomato ketchup and the
                                     Tomato ketchup
biggest seller of portion packs in   squeasy filling unit at
India. Commenting on its high        Cremica Mega Food
growth, Bector says, “Cremica’s      Park, Una, Himachal
success lies in the fact that we
understand our customers’
smallest needs, anticipate future
opportunities and customize our
products according to the local
and global requirements of our
clients. Above all, Cremica has
regularly invested in the
expansion of manufacturing
capabilities and ensuring
maximum automation of our
plants.”

Belief in
continuous innovation
Bector states that the company       Cremica salad             packs for restaurant use. We        of consumers. As India is
aims to inspire and delight the      dressing range.           were the first brand to launch      becoming a big market, global
                                     (Pic courtesy
customer by continually                                        grill stable sandwich spread and    brands are trying their luck with
                                     Cremica)
innovating new options. He                                     olive oil kettle chips worldwide,   Indian flavors. Similarly, Indian
adds, “This has made us                                        and we are pioneers for various     consumers are no more afraid to
perhaps the world’s first                                      categories in India as well.”       try new flavors, which were
manufacturer of vegetarian                                                                         considered a niche a decade
mayonnaise and zero                                            Innovate to                         ago.”
preservative curries in pouch                                  differentiate and grow
                                                               Commenting on its growth, he        Focus on retail
                                                               says, “Cremica has a healthy        and convenience foods
                                                               balance of B2B and B2C growth.      Speaking of coming expansion
                                                               We are working very                 plans, he says, “We are planning
                                                               aggressively to increase our        to focus more on the retail
                                                               presence in the retail market.”     category in the coming years.
                                                                   A diverse portfolio attracts    We would focus on the
                                                               competitors in various              convenience food category.”
                                                               categories. He states, “We focus        The company’s vision for the
                                                               on innovation, quality and taste.   coming ten years is, he says, “To
                                                               These three pillars have helped     strive to become one of the
                                                               us differentiate our products in    world’s leading premium food
                                                               various categories.”                brands. Our roots make us
                                                                   While international food        special as a homegrown
                                                               brands are introducing Indian       company with an understanding
                                                               flavors to the market, Cremica      of the discerning Indian palate.
                                     Site view –               has introduced salad dressings      We will use this skill to innovate
                                     Boilers,
                                                               in global flavors. Bector states,   and create new and exciting
                                     Cremica Mega
                                     Food Park, Una,           “Cremica understands the            offerings of uncompromising
                                     Himachal                  Indian palate and requirements      quality and unbeatable taste.” z

                                                                                    October–November 2019   IndiFoodBev 19
Improvement in cold chain
                  and new food categories
FOOD PROCESSING

                  Demand drives the frozen food
                  market in India

                  B       oth research and market
                          reports indicate that the
                          Indian frozen food
                  market is growing rapidly.
                  Steady demand growth is driving
                                                         MITHUN
                                                         APPAIAH
                                                                      cooked or ready to eat foods like
                                                                      pizza, biryani and meal
                                                                      solutions are coming into the
                                                                      frame as frozen foods.
                                                                      Changing lifestyles, rising
                                                                                                           freezing. It keeps the food fresh
                                                                                                           and nutritious until the time it
                                                                                                           reaches the consumer’s table.
                                                                                                           Sumeru is using IQF technology
                                                                                                           for all its frozen food products.
                  the processed and frozen food                       double incomes, long working
                  market in the country. In 2018,                     hours and shortened home time        Packaging is critical
                  the Indian frozen food market                       have played a role in food           Packaging plays a crucial role in
                  reached Rs 7,400 crore and was                      manufacturers drumming up            the frozen food segment. The
                  projected to reach Rs 18,800                        innovative products. For             packaging used for frozen foods
                  crore by 2024, expanding at a                       instance, Sumeru has recently        should be puncture-resistant,
                  CAGR of around 17% from 2019                        launched frozen Momos. New           moisture resistant, leak-proof,
                  to 2024. Comprising frozen                          products like non-veg fries,         and durable enough to
                  vegetables, fruit, vegetable                        natural grated coconut, super        withstand heavy drop weight.
                  snacks, and meat products, the                      millet kichadi are also reaching     Moreover, it should be able to
                  market for frozen food is gaining                   the cold-chain shelves.              withstand the pressures of
                  traction in India owing to                                                               sealing, freezing, storage,
                  convenience. Apart from                             Freezing technology                  transportation, thawing, and in
                  requiring less preparation and                      The use of innovative                some cases, even cooking.
                  culinary expertise, the                             technologies for the safe            These properties help to prevent
                  segment’s growth is bringing                        freezing of food is significant in   spoilage and dehydration of
                  many innovations.                                   this segment. The most sought-       food, which eventually results in
                                                                      after freezing technology is         extending its shelf-life. Besides
                  Expanding product portfolio                         Individual Quick Freezing (IQF).     these functional benefits,
                  Until a few years ago, frozen                       As the term suggests, it stands      packaging plays a significant
                  foods only comprised of                             for the quick freezing of            role in influencing consumer
                                                      Veg MoMo (Pic
                  seafood, chicken, snacks and        courtesy ­      individual pieces of product, as     buying decisions.
                  vegetables. Today, mainline         Sumeru)         opposed to bulk or block                 Technological developments

                   20    October–November 2019    www.indifoodbev.com
FOOD PROCESSING
have resulted in flexible               French fries       chain plays a critical role.           According to surveys, with
packaging companies having              processing line.   According to the Imarc research    an increase in fast-paced
                                        Pic courtesy ­
the ability to supply new film                             report, the Indian cold chain      lifestyles, a rise in the number of
                                        Spudsmart.com
types and improved designs.                                market was worth Rs 112 crore      women in the workforce, double-
Flexible packaging contains                                in 2018. The market is further     income homes and young
multi-layered laminated sheets                             projected to reach Rs 261 crore    professionals living alone, the
of single or a combination of                              by 2024, growing at a CAGR of      consumption of frozen food has
substrates such as plastic,                                14.8% from 2019 to 2024. Fleet     increased dramatically. Today
paper, or aluminum foils. It                               expansions, quicker                frozen food is more accessible
provides strength, moisture-                               transportation of goods is the     to the Indian consumer because
resistance, aroma retention,                               key to frozen foods.               of the increase in many large
gloss, printability, low odor, and                                                            format retail stores in the
better brand positioning as                                The emergence                      country. However, brands in this
compared to rigid packaging.                               of super and hyper marts           category haven’t done enough
Moreover, the use of re-sealable                           The growth in the food sector      to break the myth among
zippers, tear notch openings,                              has also led to a surge in         consumers about frozen food.
and single-serve packing have                              supermarkets and                   With the advent of better
played a key role in enhancing                             hypermarkets. Large format         infrastructure, and global
the trend.                                                 supermarkets and                   consumers and competition
                                                           hypermarkets offer the required    heating this category, it will be
Cold chain infrastructure                                  space and infrastructure for the   the one to watch. z
By its nature, frozen food                                 storage and display of frozen
warrants robust packaging.                                 foods. Markets in the west have
Hence it needs appropriate                                 large sections for frozen food,
transportation till the last mile. In                      and Indian shoppers living in
a country like India, where                                those countries can purchase       Mithun Appaiah is chief executive
                                                                                              officer at Innovative Foods - makers
infrastructure is one of the            Pic courtesy ­     everything frozen – from fish to
                                                                                              of brand Sumeru
significant challenges, the cold        bulkinside.com     jackfruit seeds.

                                                           Sumeru chicken
                                                           egg roll (Pic
                                                           courtesy ­
                                                           Sumeru)

                                                                               October–November 2019    IndiFoodBev 21
Second Nature’s
                  preservative­free,
FOOD PROCESSING

                  cold­extracted juices
                  Second to tree

                  A       s we all are
                           experiencing new
                           trends in the fresh fruit
                  segment, new techniques, and
                  unique flavors are being added
                                                          MANDEEP KAUR

                  daily. Food processors are well
                  aware that not everyone can
                  enjoy fruit or fruit-based
                  products right from the tree.
                  This thought became the seed
                  for Nashik-based Second
                  Nature’s founder Dipti Motiani.
                  Her company claims to provide
                  additive-free (no added sugar,
                  no preservatives) 100% cold
                  extracted fruit juice and veggie
                  blends that are’ second-to-tree.’
                  Its products include cold
                  extracted fruit and vegetable
                  juices and dairy-free nut milk.
                                                                           to retaining the taste and            freshness without any nutrition
                  Farm to process                                          nutrition of fresh fruit. She says,   loss.”
                  Second Nature proudly talks                              “Our team of harvesters ensures
                  about its more than 20-year                              that the fruit is harvested at the    Cold extraction
                  association with farmers, which                          right time, shipped to the            versus cold-pressed
                  helps it to deliver products from                        processing plant within hours of      Second Nature uses a cold
                  farm to home. The company                                harvesting and put into a             extraction process to extract
                  manages the entire supply                                temperature-controlled                juices. Explaining this process,
                  chain right from the growing                             environment to ensure                 Motiani says, “We use the cold
                  process to harvest, post-                                                                      extraction method for juice
                  harvest management, and fruit                                                                  extraction to retain the
                  processing.                                                                                    maximum nutrition and natural
                      Motiani explains, “We work                                                                 taste of all of our products.
                  directly with farmers to source                                                                Other methods of juice
                  fruit and vegetables. We train                                                                 processing involve heating,
                  farmers to follow globally                                                                     which leads to the loss of
                  accepted quality standards and                                                                 nutritional value.”
                  best practices at their farms.                                                                     Adding to the difference
                  Our team of agronomists works                                                                  between cold pressed and cold
                  with farmers throughout the                                                                    extracted juices, she says,
                  year to help growers and                                                                       “Most juices available in the
                                                          Dipti Motiani,
                  ensure that these practices are                                                                market are cold-pressed. In the
                                                          founder and
                  followed.”                              chief product
                                                                                                                 cold extraction method, the
                      She believes that post-             officer at                                             juice and pulp are gently
                  harvest management is the key           Second Nature                                          extracted under vacuum to

                   22   October–November 2019          www.indifoodbev.com
remove the dissolved air
bubbles that help to prevent
oxidation and loss of natural
flavors. On the other hand, cold-
pressed juices are extracted
using pressure and strained in
open atmospheric conditions,

                                                                                                                                  FOOD PROCESSING
which leads to fiber loss and
oxidation.”

Awareness of cold
extracted juices in India
Cold extracted juices are a
newer category in the Indian           Machine
market, and the concept is still       putting labels
                                       on juice bottles
alien to most people. She says,        (pic courtesy ­
“There’s a growing awareness           Second Nature)
among the consumers about
health. They are mindful of the
nutritional value of their diet. So,
while cold extracted juices are a
new category, it is also fast-
growing. The Indian customer
has resources to make this
category a part of their daily
routine. It is now up to the
producers to address the supply
chain challenges and provide
the customer with the best
quality products possible.”

Packaging and food safety              Juice filling in
Cold extraction processing of          PET­Bottles.
juices reduces oxidation while         Second Nature
the ensuing high-pressure              sources PET
                                       pre­forms from
processing (HPP) ensures their
                                       the market and
prolonged shelf-life. The bottles      then blow them
are put under extremely high           at their factory
pressure (5 times that at the          to ensure better
deepest point of the ocean) for        hygiene of the
                                       bottles (pic
HPP. She says, “This process
                                       courtesy ­
requires flexible packaging;           Second Nature)
therefore, we use PET bottles.
To ensure better hygiene                                  Pune, Bangalore, Hyderabad          Expansion plans
standards, we make the bottles                            and Delhi to ensure that the        Motiani shares, “Progressing
ourselves. We source PET pre-                             juices are handled with the         forward, we plan on expanding
forms from the market and then                            same care and love we put into      products and geographies to
blow them at our factory to                               making them. We do direct-to-       reach a wider audience in an
ensure better hygiene of the                              home deliveries through our         affordable format. Further down
bottles.”                                                 website, and we are also            the line, we see ourselves
                                                          available on Big Basket and at      producing a range of associated
Distribution network                                      Amazon.”                            food products, built around the
Since Second Nature’s juices                                  “As for markets abroad, we      fruit and vegetable area, beyond
are preservative-free, the cold                           are already exporting fresh fruit   beverages.”
chain is critical to maintaining                          and bulk pulps and juices               “Fo success in achieving our
product quality. She pointed out                          globally. We are also exploring     aim, our efforts are directed
that India still lags in cold chain                       opportunities for business for      towards encouraging and
infrastructure, “We are working                           our new-age products in already     supporting good agricultural
on setting up our supply chain                            established markets.”               practices in India and building a
and building relationships with                                                               culture of food safety and
supply partners in Mumbai,                                                                    hygiene,” Motiani concluded. z

                                                                               October–November 2019   IndiFoodBev 23
You can also read