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      A   PIAA     PUBLICATION            FOR     THE     MEDICAL   PROFESSIONAL   LIABILITY   COMMUNITY

          Inside Medical Liability
          WWW.PIAA.US                                                          2017   FOURTH    QUARTER

                                                                      Will
                                                                   InsurTech
                                                                 revolutionize
                                                                     MPL?
Inside MedicalLiability - MPL Association
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                                                                                                                     N

                                                                                                                     T.

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Inside MedicalLiability - MPL Association
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                                 PERSPECTIVE

                                                                                                                            “    Rest assured, as we
                                                                                                                              approach 2018, PIAA is
                                                                                                                              working diligently to

                  P R E S I D E N T, B R I A N AT C H I N S O N
                                                                                                                              prepare for the future.

                                                                                                                                                            ”
               CHANGE AND DISRUPTION–
.              RESPONDING TO A NEW ENVIRONMENT

               T
                          hese are challenging—but in some respects, exhilarating—             ance sector, relates the evolving saga of this growing niche market.
                          times for medical liability insurers and indemnifiers. The           These developments have the potential to significantly change the
                          changing healthcare delivery system and liability environ-           manner in which insurers cover risk and do business.
                          ment are creating uncertainty and the need for innovation                  Another feature in these pages discusses the complex issues at
                like never before. Each organization must ensure it has optimal func-          stake in dental imaging, and in particular those that involve the stan-
                tionality today in its claims handling, underwriting, technology, and          dard of care in a dental professional liability case. While this stan-
                other key operations, knowing full well that external circumstances            dard, like so much in healthcare, may be evolving, the author provides
                may compel a new approach tomorrow.                                                            important guidance to help insurers and indemnifiers
                       The products and services these companies offer                                         consider this critical component of any claim.
                may need to evolve as well. This requires regularly                                                 You will also learn in this issue how one PIAA
                updated information regarding customers’ preferences                                           member, KaMMCO, offers a prime example of how to
                and needs for their liability protections and risk                                             take the initiative and embrace the changes in the
                management.                                                                                    healthcare delivery system and the growing need for
                       Fortunately, there are opportunities for like-mind-                                     more and better data. KaMMCO Health Solutions strat-
                ed organizations to explore these issues, such as the                                          egy is to innovate in the field of healthcare informatics
                recently concluded PIAA International Conference in                                            and quality reporting—and their experiences are prov-
                London that focused on the theme of “Change and                                                ing to be both fascinating and inspiring.
                Disruption.” Attendees from 24 countries around the                                                 Finally, this issue features an analysis of recent
                world heard that change and disruption are not unique to one loca-             MPL claims. The data used in this analysis is derived from the 2016
                tion; they are everywhere. The issues for insurers and indemnifiers            PIAA Closed Claim Comparative, which summarizes data submitted
                across the globe have become similar. We have found that what is               by participating members in conjunction with PIAA’s Data Sharing
                happening in one part of the world may well have already occurred              Project. In addition to other key findings, the article identifies two
                somewhere else—or may happen very soon. Consequently, the shar-                salient trends: both the proportion of large claims and the cost per
                ing of information and experiences among participants is among the             large claim are increasing. The impact of these developments could
                best ways for companies to learn and adapt in order to prosper.                well be increases in premiums, as needed to cover the rising costs.
                       This issue of Inside Medical Liability focuses on a number of                 As this year draws to a close, we can look back on 2017 as a
                topics that illustrate the power of change and disruption, and the             year whose theme was “change and disruption” in the U. S. and
                imaginative and successful ways that PIAA members and others have              around the world. The worlds of healthcare and medical profession-
                been responding to challenges and embracing change.                            al liability are exciting and challenging. Rest assured, as we
                       The cover story of this issue, about the rapidly evolving dynam-        approach 2018, PIAA is working diligently to prepare for the future
                ic of InsurTech products—innovations, business models, and apps                and to help ensure that our members are well positioned for the
                being created to revolutionize traditional business—for the insur-             challenges ahead.

                                   I   N S I D E   M   E D I C A L   L   I A B I L I T Y   1         F   O U R T H   Q   U A R T E R   2 0 1 7
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   Inside Medical Liability
                                                                                                               A PIAA PUBLICATION FOR
                                                                                                               THE MEDICAL PROFESSIONAL
                                                                                                               LIABILITY COMMUNITY

                                                                                                               2017 FOURTH QUARTER

          contents
          22                                                                             33
                                                                                                                Up
                                                                                                                1
                                                                                                                4
                                                                                                                8
                                                                                                                11
                                                                                                                       Front
                                                                                                                       Perspective
                                                                                                                       Events & Calendar
                                                                                                                       Observer
                                                                                                                       PIAA DSP Data Snapshot

                                                                                                               Departments
                                                                                                               12      Tech Talk
                                                                                                                       Planning for Data Conversions
                                                                                                                       By Martin Lippiett
                                                                                                               17      Legislative Update
                                                                                                               20      Case and Comment
                                                                                                                       When Do Claims Expire?
                                                                                                                       By Sarah Morse
                                                                                                               46      International Perspective
                                                                                                                       Addressing Unsafe Rotas
          29                                                                             36                            By Liz Price
                                                                                                               49      Interview with…
                                                                                                                       Pascale Carayon, PhD
                                                                                                               54      As I See It
                                                                                                                       Carole Hemmelgarn
            Features                                                                                           57      By the Numbers
            22 Cover story:    InsurTech—Catching the Next Wave                                                        Has Fortune Turned Its Back on
                                                                                                                       MPL Insurers?
                   By Dr. Dietmar Kottmann and Dr. Nikolai Doerdrechter                                                By Stephen J. Koca and Richard B. Lord

            29 Feature: Dental Imaging and the Standard of Care                                                61      The Asset Side
                                                                                                                       The Shifting Sands of Central Bank
                   By Craig Fontaine                                                                                   Monetary Policy
                                                                                                                       By Peter Cramer, CFA
            33 Feature: Evolution of a PIAA Company
                                                                                                               64      Last Word
                   By Kurt Scott
            36 Feature: Short-Duration Contracts—Loss Disclosures
                   By Magali Welch, Katie Glover, and Steve Merz
            40 Feature: Will Severity Increases Finally Drive Premiums Higher?
                   By Timothy C. Mosler

            “But behind the bright and shiny digital future, there are some lingering
            questions for the industry. When it comes to MPL cover, how far is too far in the
            individualization and real-time adaptation of policies?”
            —Cover story

                             I   N S I D E   M   E D I C A L   L   I A B I L I T Y   2   F   O U R T H   Q   U A R T E R   2 0 1 7
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                                       CHANGE IS COMING

                    D O YO U H AV E T H E R I G H T TO O L S TO
                      S U C C E S S F U L LY M A K E T H E L E A P ?

            Delphi Medical Professional Liability provides insurance carriers
            with the most advanced software solutions available today giving
            them the power to:
                •    Significantly improve operational efficiencies
                •    Enhance levels of customer service
                •    A c h i e v e e n d - t o - e n d p r o c e s s i n g f o r t h e e n t i r e p o l i c y, c l a i m s , a n d f i n a n c i a l l i f e c y c l e
                •    A c h i e v e r e a l - t i m e a u t o m a t i o n , v i s i b i l i t y, a n d c o n t r o l o v e r o p e r a t i o n a l p r o c e s s e s
                •    Collaborate across the organization by providing timely and accurate information

            W h a t ’s i n i t f o r y o u ?

                •    The flexibility to more quickly respond to changing market conditions
                •    The ability to link your business more directly to your customers’ needs
                •    A system platform built on modern technology and open architecture
                     providing the optimal environment for acquisition integration

            L e t D e l p h i Te c h n o l o g y s h o w y o u h o w w e c a n t r a n s f o r m y o u r
            critical business challenges into measurable business results.

            F o r m o r e i n f o r m a t i o n , c o n t a c t u s a t D e l p h i - Te c h . c o m .
Inside MedicalLiability - MPL Association
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        COMING ATTRACTIONS

           EVENTS & CALENDAR

            ■ 2018 Board Governance                                                                                    ■   2018 Dental Workshop
            Roundtable                                                                                                 An Actuarial Look at Loss,
            The Role of the Board in Mergers                                                                           Premium, Expense, and Other Data
            and Acquisitions                                                                                           Trends in Dentistry/Oral Surgery
                                     When a company becomes involved in the                      In this session, Susan J. Forray, FCAS, MAAA,
                                     mergers and acquisitions (M&A) market, its                  Principal and Consulting Actuary,
                                     board of directors faces a unique set of chal-              Milliman, will provide an overview of the
                                     lenges and considerations through every stage of            dental professional liability insurance market-
                                     a potential transaction—from inception and                  place, as seen through the eyes of an industry
                                     evaluation to execution and through integration.            actuary. She will use data compiled from PIAA
                                     What can board members do to ensure their                   carriers as the basis for an analysis and discus-
            role in the deal process is optimized? And how can boards add value to               sion of claims trends, including both frequency and severity.
            minimize a deal’s risk? In this session, Victor Lopez-Balboa, Vice                   Ms.Forray will also provide key comparisons of loss experience
            Chairman of the Global Financial Institutions Group and Global                       between dental and other medical professional liability coverages. In
            Co-Head of Insurance, Goldman Sachs, will discuss why and how                        addition, other key data trends in dentistry/oral surgery will be
            deals take place, and the different cycles that impact M&A activity. He              discussed, including premiums and expenses.
            will provide an overview of what is important to know, as a board
            member, when it comes to M&A, and share a case study about a recent
            deal that took place in the insurance sector. In addition, he will provide
            key information on critical board responsibilities, how to evaluate M&A
            opportunities, and the crucial questions directors need to ask, as a
            board member, when it comes to M&A activity.

                                                       April 11-13, 2018                         July 25-27, 2018                        October 11-12, 2018
                                                       Marketing Workshop                        Underwriting Workshop                   Corporate Counsel
                                                       Loews Santa Monica Beach Hotel            Westin Portland Harborview              Workshop
                                                       Santa Monica, CA                          Portland, ME                            Portland Regency Hotel
                                                                                                                                         Portland, ME
                                                       April 11-13, 2018                         September 12-14, 2018
                                                       Dental Workshop                           Claims and Risk
                                                       Loews Santa Monica Beach Hotel            Management/Patient Safety               Future PIAA Medical
                                                       Santa Monica, CA                          Workshop                                Liability Conferences
              March 14-17, 2018                                                                  Swissotel Chicago, Chicago, IL
                                                       May 16, 2018                                                                      May 15-17, 2019
              CEO/COO Meeting                          Leadership Camp                           September 26-28, 2018                   Marriott Portland Waterfront
              Hyatt Regency at Gainey Ranch            Waldorf Astoria/Hilton Bonnet Creek       Technology, Human                       Portland, OR
              Scottsdale, AZ                           Orlando, FL                               Resources, and Finance
                                                                                                 (THRF) Workshop                         May 6-8, 2020
              March 15-17, 2018                        May 16-18, 2018                                                                   Omni Shoreham Hotel
              Board Governance                                                                   Grand Hyatt Washington
                                                       Medical Liability                                                                 Washington, D.C.
              Roundtable                                                                         Washington, D.C.
                                                       Conference
              Hyatt Regency at Gainey Ranch            Waldorf Astoria/Hilton Bonnet Creek
              Scottsdale, AZ                           Orlando, FL

                                I   N S I D E   M   E D I C A L   L   I A B I L I T Y        4         F   O U R T H   Q   U A R T E R    2 0 1 7
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                                                       I WON’T STEAL
                                                          YOUR DATA.

                                                          Ransomware is rampant, affecting businesses in every
                                                          industry. And cyber criminals are increasingly targeting
                                                          small-to-midsize businesses as they know that many
                                                          lack the privacy controls and IT support of larger
                                                          organizations.

                                                          While state-of-the-art cyber insurance is an essential
                                                          component of your clients’ data security strategy, a
                                                          strong policy is only part of the solution. Cyber Liability
                                                          coverage from NAS Insurance includes expert pre and
                                                          post-breach services to help them prepare for, and
                                                          defend against, the criminals seeking to hold their
                                                          business hostage.

                                                          Visit the cyber experts at nasinsurance.com/cyber
Inside MedicalLiability - MPL Association
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          Aon Benfield

         The

          POWER
          PARTNERSHIP
                                                                        of

            When you seek new paths to success, you need a partner
            that has a firm grasp of your business. At Aon Benfield, we
            build the close relationships required to propel your firm
            forward and gain a foothold in profitable environments.
            Find out more at aonbenfield.com.
Inside MedicalLiability - MPL Association
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         A
         Achieve
          chieve h
                 healthy
                  ealth
                      hy an
                         and
                           d
         sust
         sustainable
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         Medical Pr  Professional
                       ofessional Liability insur
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                                                      operate
                                                          ate in a challenging en
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                                                                                   vironment wit
                                                                                              with
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         rrising
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Inside MedicalLiability - MPL Association
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          NOTABLE         NEWS AND TRENDS

      OBSERVER
           ‘It’s All in How You Define It,’
           Pennsylvania-Style

           L
                   ike so many states, Pennsylvania is between a rock and a hard
                   place, budget-wise. But Democratic Pennsylvania Governor
                   Tom Wolf has said he’s optimistic that the Republican-con-
                   trolled legislature can produce a deal to patch a projected
            $2.2 billion budget gap.
                  Wolf said he’s cutting “over $2 billion to streamline govern-
            ment.” This includes hundreds of millions of dollars in “cost avoid-
            ances” that might have materialized anyway, such as hundreds of
            millions of dollars in transfers from a workers’ compensation fund
            and a nonprofit organization created by state law in 2002 to offer
            MPL insurance (this is the Medical Care Availability and Reduction of
            Error Fund, otherwise known as “MCARE”). MCARE, controversial
            from the get-go, has been providing a reliable stream of news for
            years now. But every two years, the Pennsylvania Department of                         Especially toothsome in all this, though, is Governor Wolf’s
            Insurance is required to reassess the need for it, as Pennsylvania               euphemism for “tax increases”— the term “recurring revenue” is the
            law mandates that the fund be closed at some point in the future,                preferred usage; this refers to “a new source of money that provides
            when market conditions permit. The news floodgate could close                    a reliable cash infusion every year”—in other words, tax increases.
            at any moment.                                                                   Source: The (Harrisburg) Sentinel, September 19, 2017

                                                                              Remedies for Dull Lawyer Videos
                                                                               Learn from the Texas Law Hawk!

                                                                              F
                                                                                      or several years now, lawyers             on the law firm’s practice page and cre-
                                                                                      have been bombarded by legal-             ating separate versions for Facebook.
                                                                                      marketing companies assuring              But obviously, that doesn’t solve the
                                                                                      them that video is the next big           dullness problem.
                                                                               thing. And yet, video hasn’t really yield-             The best answer may be to crank
                                                                               ed results for most lawyers. Even one of         up the volume, and the hysteria, some-
                                                                               the pioneers of the lawyer video, New            what like Crazy Eddie with his famous
                                                                               York MPL attorney Gerry Oginski, with            “blow-outs” commercials for audio
                                                                               his extensive video library, typically           stereos, in the heady days of the 1980s.
                                                                               attracts hundreds, rather than thou-             For MPL, the current exemplar of this
                                                                               sands, of viewers.                               tactic is Bryan Wilson, the self-
                                                                                     But maybe lawyers can maximize             proclaimed “Texas Law Hawk.”
                      L AW HAWK                                                viewership of videos, by posting items
                                                                               like explanation videos (more popular
                                                                                                                                Visit YouTube to get a taste of
                                                                                                                                Wilson’s dynamic.
               BRYAN E. WILSON          ★     ATTORNEY AT LAW
                                                                               than commercials), or putting videos            Source: Above the Law, September 2017

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            Who(m) Do You Trust?
            A credit-rating enterprise, Experian, is offering patient identifiers

           T
                     he idea of unique patient identifiers is not new. But cred-               claims that
                     it-rating firm Experian says it’s ready to take it beyond                 combination
                     just the idea phase. It’s offering to fix a years-long                    makes the
                     patient-safety problem by leveraging its expertise from                   match more
            the financial sector.                                                              accurate than
                 Dan Johnson, Vice President of Strategy for Experian Health,                  deterministic matching.
            notes, “If the payer uses the same unique identifier to identify                        Experian has worked with Congress on the Ensuring Patient
            Dan Johnson, and a hospital is sending them a claim, it ensures                    Access to Healthcare Records Act, which removes the business
            the accurate linking of the correct patient across enterprises.”                   associate status from clearinghouses, thereby allowing them to
                  Johnson said Experian’s wealth of credit bureau data makes                   use protected health information under HIPAA.
            it the perfect private-sector innovator for patient IDs. “The credit                    To which we, with all due respect, would like to respond
            bureau is really good at matching identity,” he said. The compa-                   with one rather troubling word about the putative safety of the
            ny’s Universal Identity Manager, first released in 2016, relies on a               Experian identifier system: Equifax.
            combination of probabilistic and referential matching. Experian                    Source: Modern Healthcare, September 8, 2017

            They’ve Already Got Room Service
            Should hospitals be more like hotels?

            A
                          ccording to Horst Schultze, a staff      reasonable target.
                          writer at Medical Economics, “to               Here’s what healthcare pro-
                          build trust with patients, physicians    fessionals should be taking careful
                          need to take a page out of the hos-      note of, Schultze says: “Ritz-Carlton
            pitality industry’s playbook and do three things.”     employees never greet guests with
                   First, Schultze says, doctors need to priori-   ‘hi.’ Within nine feet of a guest
            tize customer service and the patient experi-          approaching, they smile, look the
            ence. Like all customers, patients have some           guest in the eye, and say, ‘good
            fundamental expectations: Customers expect             afternoon, Mr. Smith.’ This is not
            the product to be free of defects. They expect         only welcoming; it shows all guests they are           Good medicine requires more physician face-
            timeliness. And they expect their interaction to       individually respected and valued. This warmth         time with patients.”
            be pleasant. Indeed, a satisfied customer, says        permeates all interactions.”                                 But just like every other hypothesis, we
            Schultze, is one who walks away from an inter-               Schultze asserts, “For doctors, that’s the       say this one needs proof. And by the gold stan-
            action that meets these expectations. But a            key. The skills of diagnosing symptoms and             dard: a randomized, double-blind study.
            loyal customer is one who walks away from an           offering treatments are not enough. Doctors            Incoming patients enrolled in this (proposed) in-
            interaction that exceeds these expectations,           should also make patients feel cared for, which        depth research would be randomly assigned to
            because “their interaction was not just nice, it       would make diagnosis and treatment easier.”            a (group one) silver-tongued former employee of
            was caring.”                                                 And, flying in the face of the notoriously       New York’s Waldorf-Astoria hotel (MD degree
                   Schultze points out that (and this is not       tight confines of what’s allowed by most health        via an online med school) or (group two) a tire-
            exactly news to most of us) “first impressions         insurance policies, there’s this, “That’s why it’s     somely nasty House, MD, clone.
            matter.” After that, the benchmark for compar-         unconscionable that the average time primary                 Clearly, this rigorous-type project
            isons is set vertiginously high: It’s the Ritz-        care doctors spend face-to-face with patients is       deserves funding. Perhaps Ritz-Carlton has a
            Carlton that’s invoked. Something like a               21 minutes annually. How can patients trust            foundation?
            Marriott, for example, might have made a more          someone they only see for a few minutes?               Source: Medical Economics, September 11, 2017

                                 I   N S I D E   M   E D I C A L   L   I A B I L I T Y     9         F   O U R T H   Q   U A R T E R    2 0 1 7
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          That flash of brilliance you see?
             It’s doctors and health care
                 innovators uniting as a
                    powerful source for good.

       Here, the dream
                   eam of healing the sick is as pure
                                                 pur as it ever was. Here,
                                                                        e, the champions of the healers know they
                                                                                                             they, too,
    have a champion. Constellation is a growing
                                        growing partnership of mutual liability insur
                                                                                insurers
                                                                                     ers and health service companies.
               ogether w
              To
              Together we’re stronger.. And together we’re
                                                     we’re embarking on a mission to change the futur
                                                                                                future of health care.
                                                                    e about our vision, visit Constellatio
                                                        To learn more                              ellationMutual.com.
IML 4Q 2017 FRONT _Layout 1 10/27/17 12:03 PM Page 12

                              FORESIGHT
                             PIAA        DSP

              PIAA DATA SHARING PROJECT
              CARDIOVASCULAR DISEASE
              In the PIAA Data Sharing Project, cardiovascular disease continues to be cited frequently among
              patient outcomes leading to a claim or lawsuit. Approximately 7,000 claims and lawsuits closed
              between 2011 and 2015 were identified, of which 26% paid $416 million in total indemnity, with
              an average indemnity payment of $391,059.

                                  For more detailed information, see the PIAA MPL Specialty Specific Series reports or contact P. Divya Parikh at dparikh@piaa.us.
                                  © 2017 PIAA. All rights reserved. This page may not be reproduced or distributed without express written consent from PIAA.

                              I   N S I D E   M   E D I C A L   L   I A B I L I T Y     11         F   O U R T H   Q   U A R T E R   2 0 1 7
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            TECH TALK

                                                                                                                                         With the best of
                                                                                                                                         intentions, some
              BY    MARTIN           LIPPIETT
                                                                                                                                         changes to the new

           Planning for Data                                                                                                             system will likely
                                                                                                                                         occur throughout

           Conversions
                                                                                                                                         the life of the
                                                                                                                                         project.

                                                                                                                                           possible, and it will usually be on
                                                                                                                                           the critical path of procedures
                                                                                                                                           needed prior to going live with
                                                                                                                                           the new system.
                                                                                                                                                 The plan should be realistic
                                                                                                                                           about access to information on
                                                                                                                                           the source of the data: Is it well
                                                                                                                                           documented (it rarely is) and, if
                                                                                                                                           not, are IT staff available to help
                                                                                                                                           out with understanding the con-
                                                                                                                                           tents and functionality of the
                                                                                                                                           legacy system?
                                                                                                                                                 For initiation of the work,
                                                                                                                                           the target software must be in a
                                                                                                                                           fixed state. If the new system is
                                                                                                                                           being designed or customized,
                                                                                                                                           the conversion cannot be started
                                                                                                                                           fully, because the work being
                                                                                                                                           done makes the destination of

            W
                                                                                                                                           the data a moving target. With
                              hen an insurance company           the old system may be looser, and the entity             the best of intentions, some changes to the new
                              sets about the implementation      relationship definitions in the new system may           system will likely occur throughout the life of
                              of a new enterprise software       not be compatible with those in the older lega-          the project; the project plan should address
                              application, the question of       cy application. But to the business users,               how they will be coordinated with the
            how to approach the transfer of data from the        the data stored in the legacy system remains              conversion.
            old to the new software arises. In fact, a “data     critical to their business functions and                      The method of balancing and validating
            conversion” has to be planned as a separate          decision-making.                                         the conversion should be documented. In
            and parallel exercise to the implementation of            The planning process will need to identify,         effect, this is a test plan. A common issue
            the new software.                                    among other things, the staffing requirements,           occurs when reports from the legacy system
                 Data conversions are often the most com-        the hardware and software that will be used,             are used to balance against the new system;
            plex and expensive components of a new sys-          the test plan and test criteria, risk factors, and       but they have filtering or other calculations
            tem project, and almost without exception the        change control.                                          embedded in them, which means that they are
            most risky and unpredictable task. The data                                                                   not a 100% accurate representation of the
            structure and complexity of the legacy system        Steps in the process                                     database.
            are likely quite different from the new applica-     It should be assumed that the process will be                 Is the data to be converted at a specified
            tion being implemented, the type of database         iterative, with each conversion revealing prob-          point in time, so that the new software can be
            may be different, the data integrity checks in       lems and issues that must be dealt with before           the system of record from that point forward?
                                                                 another pass is made. For that reason—and                This is the preferable way to do it—phasing
            Martin Lippiett is Vice President of Business        because every conversion has unknowns in                 the conversion is itself more complex, and
            Consulting, Delphi Technology, Inc.                  it—the conversion should begin as early as               requires that the company work with and

                               I   N S I D E   M   E D I C A L   L   I A B I L I T Y     12         F   O U R T H     Q   U A R T E R     2 0 1 7
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            merge data from two systems until the process         ■ Data is in the legacy system, but there is              when the conversion is run.
            is completed—not an ideal situation.                  no place for it in the new system.                              Perhaps the most critical decision con-
                 The plan must consider the various               ■ Data is needed in the new system but is                 cerns which of the data should be converted,
            dependencies within the insurance business.           not available in the legacy database. Can the             and this is where the business users’ opinion
            Claims are events that happen under a policy,         data be derived, or must it be entered?                   becomes important. Just because the data
            so the policy conversion should be done before        ■ The “same” data is present in more than                 exists doesn’t mean that it should be moved to
            the data pertaining to claims. Name-and-              one place in the legacy system. Which should              the new system. There is a belief that if you
            address records will be needed for creating           be used?                                                  can convert one year of data, you can convert
            policies, so they should be completed before          ■ The usage and code structure of a particu-              20—the only difference is machine time. This
            the policy conversion. If there is more than          lar field is different in each system; for exam-          is a fallacy; the more data there are and the
            one source for the data, that adds complexity to      ple, the legacy system may employ 80 codes for            older it is, the greater the likelihood of anom-
            the mapping and converting process, and it            the various specialties, but the new system               alies and errors that can bog down the process.
            also has a bearing on dependencies. And if            uses 120.                                                 In thinking about what to convert, consider the
            there are plans to make other infrastructure                These and many more questions will arise            following questions:
            changes (e.g., new hardware, new operating            that cannot be answered by IT. Then, once the
            system, or a new database) during the time            question has been answered, the next decision             ■ Is the legacy data consistent, going back
            window of the conversion, the chain of                will be about how to correct the data. There are          through the years? If, for example, a prior con-
            dependencies can become even more complex,            generally two options: make corrections in the            version was done 10 years ago, is the data prior
            and also a risk factor.                               legacy system if that is possible (this is the pre-       to that point in the same format and quality as
                 The user should be consulted throughout          ferred approach), or do it in an outside source.          the data after it?
            the conversion project, for testing and for deal-     An “outside source” might be an Excel spread-             ■ What is the business- and regulatory-
            ing with questions as they arise. As data is          sheet generated by IT wherein the anomalous               based- need to retain the data? Paid receiv-
            mapped from the legacy system to the new              records are listed with enough information that           ables have very little value after the few
            software, many decisions will be needed to            they can be identified and with sufficient space          months, when they may be required to support
            address what should be done in the event of           to enter the required data. These spreadsheets            an inquiry. Perhaps the company had a line of
            scenarios like these:                                 are then merged with the other incoming data              business that was discontinued some years

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                                I   N S I D E   M   E D I C A L   L   I A B I L I T Y     13          F   O U R T H     Q   U A R T E R    2 0 1 7
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        TECH TALK

                                                                       Just because
            ago. Is that data needed?                                  the data
            ■ How far into the future do policy records                exists doesn’t
            need to be preserved to support late-reported
            claims and other transactions? And is there a              mean that it
            way to add policy data for the rare late claim             should be
            that may come in instances when there is no
            converted policy for it?
                                                                       moved to the
            ■ Does the business require separate records               new system.
            for each and every claim payment and reserve
            transaction, or can they be aggregated by
            month, by quarter, or by year—depending on                 Migration occurs at a point in time when           weeks; that underscores the need for a thor-
            what reporting needs they have to support?            all of the testing has been completed and the           ough job of data mapping and cleansing, and
            ■ Is there a data warehouse that can be used          conversion process is deemed ready for placing          making a committed go/no-go decision when
            to preserve some of the legacy data for which the     the data into production. If the volume of data         the conversion is done. It is also recommended
            business cycle has been completed and is unlike-      makes it possible, the ideal would be to freeze         that a test migration be done beforehand to
            ly to be needed for a transaction or an inquiry?      input to the legacy system, say, on the Friday          check everything as if it were being done for
            If the data needed for reporting only can be          evening of a three-day weekend, run the con-            go-live, and also to get an idea of the timing of
            warehoused, that generally is a simpler process       versions, and balance the data in time for the          the conversion process. And even with a well-
            than converting it for doing a transaction.           return to work. If this cannot be done, and the         done conversion, it should not be surprising if
            ■ Is it more cost-effective to “convert” some         legacy system must still be used, the data              some data cleanups are needed during the first
            data by manual entry? For example, for rate           entered into it since the point of the conversion       few months of using the new system.
            tables or name-and-address records for some           will need to be recorded and then reentered in
            entities, it may be cheaper to manually enter         the new system—a risky process. Few compa-
                                                                  nies can revert to the old system after the con-         For related information, see
            the data than to write software for what is a
                                                                                                                           www.Delphi-Tech.com.
            relatively small volume of records.                   verted data has been in production for days or

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                             LEGISLATIVE                 UPDATE

              BY    MICHAEL             C. STINSON

           PIAA Public Policy:
           It’s Not All about Congress

            A
                       t times, it must seem to some PIAA
                       members that the Association's
                       advocacy activities focus exclusively
                       on Congress. After all, as I noted in
            a previous article about our Government
            Relations Survey (“Helping PIAA to Help You:
            The Biannual Government Relations Survey,”
            Inside Medical Liability, Second Quarter 2017,
            page 25), that's the number-one thing our
            members say they expect from our public
            policy efforts—to interact with Congress. As
            a result, we are your eyes and ears on Capitol
            Hill, with a full-time focus on making sure
            that federal policies benefit your company, or
            at the very least, don’t harm it. “Full-time, ”
            however, doesn’t mean exclusive, and so we
            work on many issues that are outside of the
            congressional purview.
                                                                  discussed. Through our newsletters and con-            and revising the briefs to strengthen their
            State legislation                                     ference calls, we provide updates on hearings          legal arguments, to simply providing a
            Recently, PIAA has substantially increased its        held on specific legislation, committee activi-        national presence on a critical liability issue.
            state legislative activity, recognizing that state    ties, and votes. We also compile annual lists          Once decisions are handed down, we review
            legislatures play a more significant role in          of relevant state legislation that has been            and analyze the opinions, to help you deter-
            insurance issues than Congress. One                   enacted, to help you keep up with what is              mine how best to defend similar cases,
            approach we take is to track and report on            happening in other states.                             should they arise in the state(s) where you
            legislative initiatives that could have implica-             Once bills become law, however, we also         do business.
            tions beyond the state in which they are being        track state judicial activities, to monitor the               Beyond analysis, we also provide more
                                                                  status of state tort reforms and other medical         direct support, when requested, on behalf of
                               Michael C. Stinson is              professional liability (MPL) related statutes.         individual states’ legislative advocacy efforts.
                               Vice President of                  When invited by a member company, we also              In recent years, we’ve coordinated with PIAA
                               Government Relations               participate in amicus briefs. PIAA engage-             members’ efforts to defeat no-fault-style leg-
                               and Public Policy at               ment ranges from providing data to support             islation, provided data to help enact damage
                               PIAA; mstinson@piaa.us.            arguments made in the brief, to reviewing              caps and other tort reforms, and created

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          LEGISLATIVE        UPDATE

            model legislation (most recently, to promote                                                                of our industry are protected.
            “apology” protections and support prohibi-                While the Federal                                        The National Practitioner Data Bank
            tions on “phantom damage” collections) to                                                                   (NPDB) has long been a concern to many
            provide a starting point for those looking to             Insurance Office does not                         PIAA members, and thus PIAA has main-
            enact new MPL laws in their state(s).                                                                       tained close ties to the NPDB leadership. For
                                                                      have any regulatory                               many years, PIAA served on the NPDB’s
            NAIC/state regulation                                     authority, it has been                            board (until the board was disbanded in favor
            As any insurer knows, however, states’ regula-                                                              of a less formal, open communication process
            tors can have a greater impact than their leg-            charged with monitoring                           for NPDB stakeholders). Since then, PIAA has
            islatures on MPL companies. PIAA regularly                                                                  stayed in regular contact with NPDB—sub-
                                                                      the insurance sector. As
            engages with the National Association of                                                                    mitting formal comments on proposed rule
            Insurance Commissioners (NAIC) to stay on                 such, PIAA monitors the                           changes, inviting NPDB leaders to speak at
            top of all the latest developments in the insur-                                                            workshops, and arranging meetings between
            ance regulatory world. Some of this engage-               agency and cultivates ties                        PIAA members and the NPDB hierarchy.
            ment involves having a presence at NAIC                   to its staff to ensure that                              Other agencies have, only more recently,
            meetings; monitoring committees, working                                                                    begun work on issues relevant to PIAA mem-
            groups, and task forces; and interacting regu-            the inevitable mission                            bers, and PIAA has responded by engaging
            larly with regulators and their staffs.                                                                     them directly. The Agency for Healthcare
                  At other times, however, it’s critical for
                                                                      creep will not encroach                           Research and Quality (AHRQ) was in the
            PIAA to go deeper. One recent example of                  onto MPL issues.                                  process of developing a Communication and
            this is the NAIC’s MPL Working Group.                                                                       Optimal Resolution (CANDOR) program to
                  As of late, the MPL Working Group has                                                                 address MPL claims when PIAA intervened to
            focused on state closed-claim reporting              with the working group to develop a survey of          address a number of concerns. Among PIAA’s
            requirements. PIAA has utilized its expertise        states with reporting requirements. We are             recommendations were these: that insurers
            in claims reporting (thanks to the PIAA Data         hopeful that the results will help regulators          should always be consulted when such a pro-
            Sharing Project) to help advise the working          gain a better understanding of whether or not          gram is developed and/or implemented, and
            group on key areas that need to be considered        these reporting requirements actually result           that flexibility was a key requisite to accom-
            when addressing this issue. We’ve stressed           in useful information for the states.                  modate local and regional differences in the
                                                                       We also help address state-specific regu-        delivery of healthcare. The final “tool kit” for
                                                                 latory matters. Earlier this year, the Virginia        such programs, as released by AHRQ, includ-
               PIAA engagement ranges                            State Corporation Commission issued pro-               ed those important concepts.
                                                                 posed new rules regarding unfair claims-set-                  While the Federal Insurance Office does
               from providing data to                            tlement practices. While the impetus for the           not have any regulatory authority, it has been
                                                                 change was allegedly to align the rules more           charged with monitoring the insurance sector.
               support arguments made                            closely with NAIC model acts, in reality, the          As such, PIAA monitors the agency and
                                                                 new proposal deviated from the models in               cultivates ties to its staff to ensure that the
               in the brief, to reviewing
                                                                 numerous ways. Working with some of our                inevitable mission creep will not encroach
               and revising the briefs to                        companies in the state, we developed a set of          onto MPL issues.
                                                                 recommended changes to the proposed rules.
               strengthen their legal                            In the end, the commission accepted several            Conclusion
                                                                 of our recommendations, thus changing                  Government relations extends well beyond
               arguments, to simply pro-                         requirements for occurrence policies, provid-          Congress; it encompasses the entire gamut of
               viding a national presence                        ing more time to respond to a claim, and loos-         governmental entities. For this reason, PIAA
                                                                 ening the requirements for explaining a                remains committed to interacting with gov-
               on a critical liability issue.                    claim denial.                                          ernmental organizations in all varieties and at
                                                                                                                        all levels of government. If there’s an aspect of
                                                                 Federal regulations                                    government that could affect your business,
            that, before taking any action, the NAIC needs       While the federal government doesn’t directly          we are committed to addressing it, whether
            to have a thorough understanding of what             regulate the insurance industry, it can have a         that means acting on your behalf directly, or
            states are already doing in this regard, and         significant impact on those providing MPL              supporting your own strategic public policy
            Superintendent Franchini of New Mexico (the          coverage. Because of this, PIAA engages fed-           initiatives. PIAA’s Government Relations
            working group chair) has agreed.                     eral agencies in a variety of ways to ensure           objectives are designed to reflect your needs,
                  With that in mind, we’ve worked closely        that your voice is heard, and that the interests       and we look forward to doing that.

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            CASE AND              COMMENT

              BY SARAH MORSE

           When Do Claims Expire?

           D
                      espite your policyholders’ best efforts
                      to provide conscientious care, they
                      may at some point find themselves
                      the defendant in a lawsuit. Even if
            they have been involved in litigation before,
            they will likely have many questions for their
            attorney. One of the first they should ask, and
            one of the first elements of a case every lawyer
            will evaluate, is, “Has the statute of limitations
            expired?”
                  Statutes of limitations are passed by legis-
            latures and are written laws that establish a
            time limit for a claimant to file a civil lawsuit. If
            a claimant does not file suit before the expira-
            tion of that time limit, he will be barred from
            bringing the claim. The time limit for filing suit
            depends upon: (1) the nature of the claim, and
            (2) the date when the claim accrued, or came
            into existence. The nature of a claim is impor-
            tant because there are different time limitations       the rendering or failure to render professional          arises, or, in other words, on the date a
            for different types of claims. The person bring-        services by a health care provider” must be              claimant sustains an injury, when the
            ing suit, however, is not allowed to frame a per-       brought within two years. (K.S.A. 60-514(c))             claimant learns of the injury, or when a
            sonal injury claim as a contract claim merely to        In Minnesota, however, a claim must be                   claimant should have discovered the injury.
            avoid the time limitation.                              brought within four years. (M.S.A. §                     (See, for example, K.S.A. 60-513(c) (statute of
                  In the context of medical professional            541.076(b)) Some jurisdictions also have sep-            limitations commences when “the fact of
                                       liability (MPL),             arate deadlines for filing wrongful death                injury becomes reasonably ascertainable to
                                       claims are frequently        claims. In Maine, for example, a claim for               the injured party.”); Fla. Stat. Ann. § 95.11
                                       brought under theo-          wrongful death must be brought within two                (action must be commenced “within two
                                       ries of medical negli-       years, whereas claimants have three years to             years from the time the incident. . .should
                                       gence or wrongful            make a claim for MPL, or professional negli-             have been discovered with the exercise of
                                       death. Statutes of           gence. (Me. Rev. Stat. tit. 18-A, § 2-804 cf. Me.        due diligence.”)
                                       limitations for med-         Rev. Stat. tit. 24, § 2902)
                                       ical negligence and                Determining the second element of the              Exceptions—longer
            Sarah Morse is             wrongful death vary          statute of limitations—the date when the                 time limits
            with Goodell,              by jurisdiction. For         claim accrued—is not always a straightfor-               There are circumstances, however, where the
            Stratton, Edmonds          example, in Kansas, a        ward exercise. A cause of action accrues as              statute of limitations time period may be
            & Palmer, LLP.             case “arising out of         soon as the right to maintain a legal action             tolled, or held in abeyance, meaning that a

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            plaintiff may file suit outside of the initial       gence should have known, or received notice             plaintiff filed suit contending that a doctor
            deadline discussed above. There are three            in writing of the existence of the injury or            failed to diagnose her scoliosis at age 3, her
            major instances where the statute of limita-         death for which damages are sought in the               case was dismissed pursuant to the statute of
            tions may be tolled.                                 action, whichever of such date occurs first,            repose. (Bonin v. Vannaman, 261 Kan. 199,
                  First, the time limit for minors to file       but in no event shall such action be brought            929 P.2d 754 (1996)).
            suit is typically extended. If a claimant is a       more than 4 years after the date on which                     Unfortunately, it is not always a straight-
            minor when the injury occurs, he is typically        occurred the act or omission or occurrence              forward exercise to figure out when the
            allowed to bring suit within some specified          alleged in such action to have been the cause of        statute of limitations will expire in any partic-
            period of time after reaching the age of             such injury or death. (735 Ill. Comp. Stat. Ann.        ular situation. If healthcare professionals
            majority. Second, fraudulent actions taken to        5/13-212)                                               practice in a state that has a statute of repose,
            deceive the patient from discovering the                                                                     they may have some peace of mind to know
            physician’s malpractice may also result in a         Similarly, although Georgia’s MPL statute of            that there is indeed a final end date after
            tolling of the statute of limitations so the         limitations is two years “after the date on             which a claim may not be brought. If they
            action does not accrue until the patient dis-        which an injury or death arising from a negli-          have questions about their state’s laws with
            covers the fraud. Finally, if the statute begins     gent or wrongful act or omission occurred,” it          regard to statutes of limitation, they should
            to run when the injury is reasonably ascer-          is also true that, “in no event may an action           contact their MPL insurer’s risk
            tainable, it does not necessarily mean actual        for medical malpractice be brought more                 manager or attorney to find out what the
            knowledge of injury, but, rather, can mean           than five years after the date on which the             state’s limitations are.
            when the claimant has the obligation to rea-         negligent or wrongful act or omission                         Even if they know their state’s limita-
            sonably investigate available sources to dis-        occurred.” Ga. Code Ann. § 9-3-71.                      tions, physicians should always contact their
            cover an injury. Unsurprisingly, there may                 For an MPL cause of action, the statute           risk manager or insurer as soon as possible if
            well be conflicting evidence as to when the          of repose begins to run from the time the               sued; they shouldn’t rely upon their own cal-
            fact of injury became reasonably ascertaina-         adverse event occurs, regardless of the negli-          culations. An attorney will undoubtedly eval-
            ble. In some instances, if there is conflicting      gent doctor’s continued treatment of the                uate whether the statute of limitations has
            evidence about when the injury was ascer-            patient. For example, although minors are               expired, but will only have a short window
            tainable, the question is submitted to a jury        allowed to bring a cause of action for MPL              of time for filing an answer to the petition
            to determine when the cause of action                within a certain time after reaching the age of         and raising the issue on the healthcare
            accrued.                                             majority, the statute of repose bars an action          professional’s behalf.
                  Healthcare professionals may feel that         for MPL by or on behalf of a minor that is
            with all of these exceptions, particularly with      commenced more than eight years after the
            the knowledge aspect, there is potentially no        time of the act giving rise to the cause of              For related information, see
                                                                                                                          www.gseplaw.com.
            end to when a claimant may bring suit. Some          action. Thus, in a case where an 18-year-old
            legislatures have addressed this uncertainty
            through laws known as “statutes of repose.” A
            statute of repose is not related to the accrual
                                                                 outtakes

            of (knowledge of) a cause of action. Instead, a                            Value of Patient-Reported Outcomes
            statute of repose bars a litigant from bringing

                                                                                   A
                                                                                   “
            suit a fixed number of years after a particular                               s comfort
            action by the defendant, even if the time                                     with
            period ends before the plaintiff has actually                                 patient-
            suffered any injury or knows about the
                                                                                   reported out-
            claim.
                  For example, Illinois’ statute of repose                         comes (PROs)
            reads:                                                                 has grown, feed-
                                                                                   back has
            [N]o action for damages for injury or death                            increasingly underscored that clinicians find collecting PROs
            against any physician, dentist, registered
                                                                                   to be beneficial rather than burdensome. Evidence from
            nurse or hospital duly licensed under the laws
            of this State, whether based upon tort, or                             experienced users suggests PRO collection is not only feasi-
            breach of contract, or otherwise, arising out of                       ble and good for clinical care but also may enhance physician
            patient care shall be brought more than 2                              satisfaction and prevent burnout.”
            years after the date on which the claimant                             — New England Journal of Medicine, October 5, 2017
            knew, or through the use of reasonable dili-

                               I   N S I D E   M   E D I C A L   L   I A B I L I T Y     21      F   O U R T H      Q   U A R T E R    2 0 1 7
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            C O V E R       S T O R Y

            BY DR. DIETMAR
            KOT T M A N N A N D
            DR . N I KOL A I
            DOERDRECHTER

           InsurTech–
            Catching the
            Next Wave
            As insurers, we are no strangers to a
            tightly competitive marketplace. But the
            upside to intense competition is that, in
            many instances, it motivates a culture
            of innovation, as players scramble to
            turn fresh thinking into ways they can
            improve their business models.

           N
                         owadays, a great deal of business transformation is fueled         try merely experiencing a bump in the road? And if InsurTech players are
                         by technology advancements, known in our sector as                 going through a major shakeout, surely more successful new models are
                         “InsurTech.” This is the term used to describe the blending        waiting in the wings? For medical professional liability (MPL) profession-
                         of new and multi-faceted digital technology with the insur-        als, there are several clues that could help them stay ahead of the curve.
                         ance industry.                                                            At first glance, there is a myriad of InsurTech players, clambering
                  As expected, there has been a considerable buzz about InsurTech           for market share and boasting of an enormous array of products and
            among founders, investors, and incumbents. After a slower start, as             services. This can be daunting for insurance professionals and their
            compared with other industries, the InsurTech sector has seen some              customers as well. To address this, in 2017 Oliver Wyman published a
            serious investment since 2014, both financial and strategic. 2015 was           report, “InsurTech Caught on the Radar: Hype or the Next Frontier?” in
            the year of peak investment volumes and jaw-dropping “Z” mega-deals             partnership with InsurTech investor Policen-Direkt.
            (namely, ZhongAn and Zenefits), with deal numbers still rising well                    We took a structured and logical approach to assessing the global
            into 2016 and 2017.                                                             InsurTech landscape, identifying a number of emerging industry pat-
                  Yet, there are distinct signs of the end of the honeymoon period,         terns. This was achieved by painstakingly gathering data from more
            with cracks starting to show. This year, several InsurTech players have fall-   than 1,000 InsurTechs and other relevant players, such as FinTechs,
            en short of their original plans, and others have found themselves strug-       that are currently active within the insurance space. Some of our key
            gling to gain traction. Is this the end of InsurTech hype—or is the indus-      findings could offer some valuable insights for MPL practitioners.

                   Dr. Dietmar Kottmann is a Partner, Oliver Wyman, and Dr.                 Understanding the InsurTech universe
                   Nikolai Doerdrechter is Managing Director of Policen Direkt.             Within the fast-moving world of InsurTech, there is no magic formula

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            that will guarantee survival or success. The first wave of InsurTechs gen-        Segment 3—“Operations.” In this segment, we looked at how players
            erated a lot of activity, but little real disruption. This initial wave now       have developed innovative offerings to operate insurance-based products
            appears to be coming to an end.                                                   and services, covering new ways to enable and run insurance businesses.
                  We now anticipate a second wave of InsurTechs, which are savvier,           Here we broke our findings down into five business model categories.
            more creative, and no doubt more ambitious. They have the potential to                  Covering approximately 40% of InsurTech players in our database,
            truly change the way insurers cover risk. The question is: how will the           the activity level and strategic assessment of the companies in the
            insurance industry respond? In our report we mapped players’ activity,            Operations space are relatively well matched. Digital Sales Enablers
            and organized them into 19 business model categories, within three                appears to be the most overcrowded category in this segment. In con-
            segments: Proposition, Distribution, and Operations.                              trast, the category “Underwriting” has more white space, and, therefore,
                                                                                              far less competition.
            Segment One—“Proposition.” Today, as never before, organizations
            are developing innovative offerings of insurance-based products and               Movements in the InsurTech universe
            services. Table 1 shows six business-model categories, and examples of            InsurTech has fueled widespread change across the entire insurance
            players that use these models.                                                    industry, but if you look at the results in context, some interesting pat-
                  When we crunched the numbers in our database, we found that                 terns emerge. In the overcrowded areas, one common factor is that
            about a fifth of the total field of players are active within this segment.       these resemble digital models that have worked in other industries.
            Comparing activity level with strategic assessment, two categories                Examples include e-commerce (intercepting customer searches),
            (Situational and Community Based) appear to be overcrowded.                       launching digital versions of existing businesses, cutting large tradition-
            Here, we expect to see a shakeout of players, possibly including the              al businesses into digital pieces, or using digital communities.
            demise of some well-known names. This represents the end of the                         These models clearly have their limitations for insurance, as insur-
            first wave.                                                                       ance typically offers low-interest products. Hence, business models that
                  Conversely, in the other three categories, From Insured to                  require active engagement from customers—known as “pull”—will
            Protected, Risk Partner, and Digital Risk, we see a lot of white space            experience challenges. This is a core problem for many of the models
            remaining. This offers ideal ground for the new and ambitious con-                copied from other industries, as they only work in the areas with active
            tenders from the second InsurTech wave to gain traction.                          pull. Auto insurance is a good example of this.
                                                                                                    Some similarities can also be seen in the areas with “white space,” i.e.,
            Segment Two—“Distribution.” Reinventing how insurance-based                       room for growth. Here, they benefit from one of the most basic develop-
            products and services are sold in the future will no doubt impact the             ments associated with the digital revolution, namely, the evolution of suc-
            bottom line. In this segment, we examined those business models that              cessful business models from offering a product, to providing a function,
            are taking advantage of new ways to sell products and services to con-            and one step further to solving a real need. Take life insurance, for example.
            sumers. Here we identified eight business model categories.                       While most of us are worried about risks in life, many people have a nag-
                  Players within the Distribution segment account for approximately           ging doubt about whether these insurance products will really deliver what
            40% of all the InsurTechs listed on our global database. Here, two cate-          they need, in times of loss. Closing that gap in perception is a major preoc-
            gories (Price Comparison Websites and Business to Consumer Online                 cupation for the second wave of enterprising models, which are now emerg-
            Brokers/Value Comparison Websites) appear to be overcrowded. Again,               ing. Their primary focus will be uncovering new ways to engage with their
            we anticipate that a number of players will drop off the radar, as part of        clients, thus evolving away from merely offering the classic insurance
            a shakeout. In three categories (Affiliate Integration, Corporate                 “product.” Up to now, such high-engagement models have tended to be very
            Platform, and Financial Partner), we believe there is still ample white           employee intensive and hence very costly. Consequently, they were only
            space; in other words, growth potential.                                          available at the high end of the market. Through digitalization, these could
                                                                                                                                                    be opened up to the
                                                                                                                                                    mass market. Figure 1
              Table 1. Business Models: Proposition                                                                                                 shows some examples.
                                                                                                                 Current            Strategic
               Risk Model                       Tagline                                 Example
             Low Cost          “We are the price leader for our target       Microinsure; BIMA
                                                                                                               Activity Level      Assessment
                                                                                                                                                        What does
                               customers”                                                                                                               this mean for
             Situational       “We provide instantaneous short-term          Cuvva,                                                                     MPL?
                               cover for your current needs”                 insuremyrentalcar.com
             Community         “We use community mechanisms to               Teambrella, Banmahz,                                                       As a market sector, it is
             Based             lower the cost of sales or risk”              Baobaoji                                                                   well understood that
             From Insured to   “We not only insure you but also protect      Oscar, Biovotion, eKincare
             Protected         you”
                                                                                                                                                        MPL is a type of insur-
             Risk Partner      “We not only provide insurance products,      Getsurance, TikkR                                                          ance cover, with higher
                               but ensure you have exactly the right                                                                                    than average levels of
                               cover for your individual situation”
             Digital Risk      “We cover risks that come with digital        Assurely, Cloudsurance                                                     customer engagement,
                               technology or digitally enabled models”                                                                                  as compared with

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