Investor Relations Presentation - DOAS Profile 2019 - Doğuş Otomotiv
←
→
Page content transcription
If your browser does not render page correctly, please read the page content below
Investor Relations Presentation DOAS Profile 2019
Agenda
Doğuş Group
Doğuş Otomotiv
Macroeconomic
Outlook
Automotive Market
Core Business Lines
Automotive Related
Ancillary Business
Corporate Governance
Social Media
Investor Relations Presentation - DOAS Profile - 2019 | 1
Doğuş Group Structure
Investor Relations Presentation - DOAS Profile - 2019 | 2
Doğuş Group
FOUNDATION 1951
18,000+ EMPLOYEES
321 INVESTMENTS
25 COUNTRIES
7 SECTORS: Automotive, Construction, Media, Tourism and Services, Real Estate, Energy, Food &
Beverage, and New Initiatives
Combined total assets under management; TRY 92 billion (2018)
S&P (B-) & Moody’s (Caa1)
Founded in 1951, Doğuş Group has taken its place among the leading conglomerates in Turkey. Adopting a global vision,
Doğuş Group is active in seven core businesses: automotive, construction, media, tourism and services, real estate,
energy and F&B. In addition, the Group sustains its initiatives in the areas of technology and entertainment.
Doğuş Group is aware of its responsibilities and acts in accordance with a vision that includes leading by example and
contributing to economic development.
The group plays a significant role in the Turkish economy by creating numerous employment opportunities and
generating high levels of business volume.
Doğuş Group’s corporate social responsibility strategy is to support economic, social and environmental development
and increase the level of prosperity by creating innovative and sustainable business models in every sector and region.
Investor Relations Presentation - DOAS Profile - 2019 | 3
Doğuş Group - Operational Map
18. GREECE
D-Marin Greece
D-Hotels & Resorts
19. ITALY
d.ream partnerships
AMERICA D-Hotels & Resorts
1. USA 20. SPAIN
d.ream partnerships MB’92
D-Hotels & Resorts
2. SAINT BARTHS
D-Hotels & Resorts 21. SWITZERLAND
6. NORTH IRAQ 10. SAUDI ARABIA EUROPE D-Hotels & Resorts
D-Auto LLC Doğuş Construction Saudi
AFRICA Arabia Branch 14. TURKEY
Doğuş SA - Geneva
7. KAZAKHSTAN
3. LIBYA Doğuş Construction 11. THAILAND 22. THE NETHERLANDS
15. BULGARIA
Doğuş Construction Libya Kazakhstan Branch d.ream partnerships D-Marine Investment
Doğuş Construction Bulgaria
Branch Company BV
Doğuş LLC Branch
12. UNITED ARAB EMIRATES d.ream International BV
Doğuş Construction
ASIA 8. QATAR Doğuş Management
Representative Office
Doğuş Construction LLC Services Ltd 23. UNITED KINGDOM
4. AZERBAIJAN d.ream partnerships d.ream partnerships
Doğuş Construction Qatar 16. CROATIA
d.ream franchise
Branch REIDIN Headquarters D-Marin 24. UKRAINE
D-Hotels & Resorts
d.ream partnerships D-Hotels & Resorts Doğuş Construction LLC
13. INDIA
5. CHINA Doğuş Construction and Doğuş Construction
9. RUSSIA 17. GERMANY
d.ream partnerships Trade Inc. Representative Office
Doğuş Avenue LLC Doğuş Media Group GmbH
Euromessage Deutschland 25. FRANCE
GmbH MB’92
Investor Relations Presentation - DOAS Profile - 2019 | 4
Doğuş Group Strategy
The Group has become a global player in the services sector in virtue of the followed investment route in the recent years,
value of its brands and strong commitment to maintaining the highest standards of customer service. The ultimate strategy of
the Group is to maximize shareholder value by sound growth on the basis of sustainable profitability and enterprise wide risk
management.
On the F&B sector, the intention is to expand the unique brand umbrella both in Turkey and globally from Gulf Region to Far
East, from Europe to US in line with the strategy being a global player representing Turkey and the Doğuş brand. The restaurant
management company of Doğuş Group (d.ream) has been growing rapidly by expanding existing brands, developing new,
innovative concepts and introducing local brands to the international arena, such as iconic brand Nusret known as Saltbae in
USA. D.ream has further strengthened its position in the restaurant business by establishing strong partnerships in Turkey and
abroad such as Paraguas, Coya and Zuma. D.ream currently operates in 11 countries with 58 brands and more than 160 outlets
and its continuous growth keeps its pace mainly by organic ways.
Doğuş Tourism Group had a rapid expansion in the recent years with a number of new investments both in Turkey and abroad.
D-Hotels and Resorts owns, manages and partners in 14 hotels, 4 countries within Turkey, in Croatia, Italy and Greece. Owned
and managed D-Hotels & Resorts are: Aldrovandi Villa Borghese, Argos in Cappadocia, D-Resort Ayvalık Murat Reis, D Maris
Bay, D-Resort Göcek, D-Resort Sibenik and Villa Dubrovnik. Partnership and management contract hotels are: Eden Rock St
Barths, Four Seasons Astir Palace, Grand Hyatt Istanbul, Hyatt House Gebze, Maça Kızı, Soho House Istanbul and Villa Maça
Kızı. The renovations of Park Weggis in Luzern are ongoing. Properties of D-Hotels and Resorts are operated in accordance
with the shared vision and values, and each hotel renders their services at the highest level of quality and service standards.
As a true pioneer in the hospitality industry with its excellence approach, D-Hotels and Resorts aims to enhance its local and
international brand recognition.
Investor Relations Presentation - DOAS Profile - 2019 | 5
Doğuş Group Strategy
On the new initiatives; Galataport, is one of the most important projects of the Group, is a city Project with a master plan Cruise
Terminal and development of a Luxury Hotel together with equity partner Peninsula Hotels Group, A+ offices and outdoor retail
areas. Galataport is planned to be operational in 2020.
On the other hand, D-Marin Marinas Group, serving with 14 marinas with 8773 berthing capacity, 2 refit & maintenance
shipyards in Turkey, Croatia, Greece, Spain, France, UAE and Montenegro, with +680 employees. The aim is to increase
the marina capacity in order to evaluate the available demand in the regions where the Group has marina investments or
management agreements, and be able to offer superior services to larger masses.
Doğuş Retail Group, which has several luxury brands such as Armani, Gucci, Loro Piana under its umbrella extended its portfolio
in the recent years by adding new global brands “Kiko” and “Under Armour”.
Doğuş Group also continued to grow in media sector. The Group strengthened its position in the market by the partnership in
TV8. The online TV platform of Doğuş Group “Puhu TV”, which the Group believes to be one of the pioneers of Turkish media
and technology sector, was launched in the early 2017.
Strongly believing in the capacity, potential and the future of Turkey, Doğuş Group has also been active in technology-aimed
New Initiatives, partnerships and acquisitions besides the operations and activities in the main business lines. The Group
believes its distinctive investments specified as the “New Initiatives” will be complementary of the Group’s other sectors,
broaden the scope of services and the region the Group reaches.
Investor Relations Presentation - DOAS Profile - 2019 | 6
Doğuş Otomotiv
Doğuş Otomotiv aims at having a productive and
profitable presence in every stage of the lifecycle
of owning a vehicle.
Investor Relations Presentation - DOAS Profile - 2019 | 7
Doğuş Otomotiv
Presence in Every Stage of the Lifecycle of Owning a Vehicle
Automotive
Core Business Related Ancillary
Business
Import and Replacement Used Vehicle Other
Retail Parts and After Finance
Distribution Sales Investments
Sales Services
Spare Parts&Logistics
Quick Fix to all
Brands Automotive TÜVTÜRK
Yüce Auto Financing
Doğuş Otomotiv
Independent Insurance
Authorized Dealers
DOD Factoring
Used Vehicle Sales Fleet
*Representative Offices
Investor Relations Presentation - DOAS Profile - 2019 | 8
Widest Retail & Services Network in Turkey
Widest retail and services network in Turkey with nearly 550 customer points
(*)
DOAS brands, including VW, Audi, Škoda, Seat, Porsche, VW Audi Škoda SEAT Porsche
Scania, Thermo King, Scania Engines as of December 2018
Scania Thermo King Scania Engines
Investor Relations Presentation - DOAS Profile - 2019 | 9Success Story of DOAS Market Share
18.1%
Car park more
than 2 mn units
2018
Doğuş Otomotiv is the sole importer and distributor of 2017
VW Group brand vehicles in Turkey. • Doğuş Otomotiv 15th
anniversary
2013 2015
2016
• Opening of Porsche 2011
Lausanne
2014
2012
2010
Market Share
Consumer finance JV
with Volkswagen Financial
• Scania distributorship
• Porsche distributorship Services AG 11.4% 2009
agreement • Subsidiaries
agreement • Customs duties on established
• Volkswagen and vehicles imported from in Egypt were
Audi distributorship the EU abolished liquidated
agreement • Krone distributorship
agreement Corporate • Corporate
• Distributorship Governance
agreement with • Škoda distributorship • Assembling Operations 2008 Governance
agreement and • Merger of automotive Rating Rating rose
Volkswagen AG 2007 to 9.63
partnership with Yüce Auto companies under Doğuş (8.63 Point)
• Used car operations Otomotiv
established • Global Compact
Scania Industrial Agreement
and Marine • Publishing
Engines Sustainability
distributorship SEAT • Corporate • The
2006 Report Governance Rating
agreement distributorship 2003 distributorship
signed agreement and 2004 rose to 9.51 agreement with
Corporate • Incorporation of
partnership with VW AG was
• Thermo King distributorship Governance Lausanne Bentley
Yüce Auto renewed for an
1999 agreement Rating Showroom and
• Krone Doğuş Trailer Plant (7.80 Point) indefinite period
2000 D-Occasion- • Porsche
groundbreaking ceremony used luxury car
• Groundbreaking ceremony of and Bentley
sales- into D-Auto showrooms of
Porsche dealership in Lausanne Suisse SA.
• Opening Meiller Doğuş Tipper D-auto Suisse
• Distributorship SA in Lausanne,
1997 Plant agreement with
• Establishing Porsche Lausanne • Corporate Switzerland were
Governance Rating Meiller came to transferred
1995 D-Auto Suisse SA an end
1996 (9.05 Point) • Corporate
• VW and Audi Governance
1993 1994 • TÜVTÜRK established by the distribution Rating rose
cooperation of AKFEN and TÜV SÜD agreement for Iraq to 9.64
• Porsche dealership contract in
• Doğuş Otomotiv Lausanne
acquired 100% of SEAT • VDF acquired MAN
• Lamborghini distributorship Finansman.
• Bentley letter of intent agreement • VDF acquires Scania
• Initial Public • Volkswagen Marine Finance which performs • Corporate Governance
Offering of Doğuş • Opening of OtoMotion Rating (9.42 point)
Engines agreement • Oto-Fix Ekspres Service established services in heavy
Market Share Otomotiv • Production agreement commercial vehicle sector. • Production partnership
• Doğuş Otomotiv • Meiller distributorship and and distributorship
with Krone coproduction agreement • Corporate Governance
Market Share 5.8% Corporate
Responsibility • Krone - Doğuş coproduction
agreement
Rating (9.25 Point)
• Maintain leadership
agreement with Krone
came to an end.
project: “traffic is life • Meiller production
0.5% • Bugatti letter of intent
• LeasePlan partnership for fleet
position in the total
automotive market. came to an end (though
Meiller distributorship
services continued)
Investor Relations Presentation - DOAS Profile - 2019 | 10Key Strengths of DOAS
Leader in import market in Turkey with 18.1% m/s among c.35 pure
importers widest network
One-stop shopping concept showroom, after sales services, consumer
financing, and insurance service ~ 550
Widespread network and customer base, widest network with nearly
customer points
550 customer points
Advanced financial risk management system and daily monitoring of youngest fleet
FX rate.
12 well-positioned multi-brand products > 80
Youngest fleet in the market with new launches every year, over 80 models
models
Optimum balance of profitability and market share
multi-brand products
Marketing its own brands DOD, DOD City, DOD Prime and oto fix
Well-equipped and custom designed IT infrastructure (Turkuaz) 12
Uncompromised customer satisfaction-oriented dynamic and
different brands
attentive service approach leading to high customer loyalty.
Investor Relations Presentation - DOAS Profile - 2019 | 11DOAS’ Position in the Market - 2018 FY
2018 VW PV reached 49,749 sales units and ranked 2nd in the passenger vehicles market. (3rd if total sales are considered
tgether, as PV and LCV sales.)
2018 market share of VW was realized as 10.2%.
PV The Golf, Passat and Passat Variant retained 1st position in their segments.
SEAT achieved 10,383 sales units with a market share of 2.14%.
Škoda has succeeded to reach 21,340 sales in Turkey. Škoda has gained 4.39% market share in the passenger vehicles
market where the market has shrunk 32.7% in 2018.
VW LCV market share has been realized as 12.7% in 2018.
VW LCV sold 17,085 units in 2018.
LCV VW LCV is the sales leader with 25.3% market share in the import market.
VW LCV sales are ranked 3rd place in the total market.
Transporter has been the best selling vehicle in its segment for 9 consecutive years.
Scania completed 2018 with a record 10% share in the entire market and 18% share in the tractor unit market, with its
HCV
“Your business is our priority” approach.
Scania Engines has maintained its position among the top 10 in the classification made by Scania CV worlwide.
Thermo King has introduced electrical new-generation B-series units to users as of the second half of 2018.
Audi sold 13,295 vehicles in 2018. Audi Turkey, which made digitalization the focus of its business processes, was
cited by Audi AG as benchmark to other countries
Porsche sold 565 units in 2018. 911 and 718 models completed the year as the leaders in their segments. Porsche’s
Luxury highest selling model was Macan which sold 341 units. While Cayenne closed the year with 80 cars sold, Panamera
reached a sales figure of 45 units. The 718 Boxster/Cayman models increased its market share in its segment to 42%
Segment with the sale of 71 units.
Bentley sold 10 units in 2018. In 2018, Convertible version of the new Continental GT, the best grand tourer
manufactured to date was launched globally.
Lamborghini sold 3 units in 2018. In 2018, The World’s first Super SUV Urus was launched in Turkey.
Investor Relations Presentation - DOAS Profile - 2019 | 12Financial Performance
Sales Revenue (TRY mn) Gross Profit (TRY mn) EBITDA (TRY mn)
13,220 1,301 1,301 610
11,925 1,153 556
10,889 1,109
10,688 496 492
873
7,693 365
2014 2015 2016 2017 2018 2014 2015 2016 2017 2018 2014 2015 2016 2017 2018
Net Profit (TRY mn) CapEx (TRY mn) Total Assets (TRY mn)
302 315 5,167
4,852 4,799
253
238 3,980
208
184
169 179 2,827
134
115
2014 2015 2016 2017 2018 2014 2015 2016 2017 2018 2014 2015 2016 2017 2018
Investor Relations Presentation - DOAS Profile - 2019 | 13Margins
Gross Profit Margin (%) OpEx/Sales (%) EBITDA Margin (%)
8% max
12.2% 7.1% 7.2% 5.7%
11.3%
Avg 11-12% Target 6.1% 6.1% 6.3%
10.2% 4.7% 4.6%
9.7% 9.8%
4.1% 4.2%
2014 2015 2016 2017 2018 2014 2015 2016 2017 2018 2014 2015 2016 2017 2018
Net Profit Margin (%) Net Financial Debt/EBITDA Net Financial Debt/Total Equity
3.3% 5.43 2.40
5.16
2.16
2.8%
3.84 1.79
3.70
2.0%
1.37
2.80
1.4% 1.3%
0.84
2014 2015 2016 2017 2018 2014 2015 2016 2017 2018 2014 2015 2016 2017 2018
Investor Relations Presentation - DOAS Profile - 2019 | 142019 New Launches
NEW NEW NEW NEW FACELIFT NEW NEW
T-Roc Q3 Cayenne Coupe New Models: Superb LNG Series T-560R model
Crafter 911 Bentley New GTC new TK unit
Transporter Cayman GT4 New Bentley Solar Panel 24V
Taycan Flying Spur
FACELIFT Lamborghini /
Passat FL Huracan Evo
Investor Relations Presentation - DOAS Profile - 2019 | 15Doğuş Otomotiv Strategic Goals
BE SIZABLE – BE CLOSE – BE CREATIVE
One Step Beyond Customer Satisfaction: Turning Achieving Operational Excellence through
Customers into Fans! Increased Efficiency!
• The Value and Care Centre (DİM) • “Turkuaz” internet-based and mobile device
• Connectivity and accessibility in customer compatible software
communications • Continuous improvement for a more productive
• Virtual Showroom Concept - “Audi City” ecosystem
• New technologies in supporting Personnel
Infrastructure
• Lean Management practices and processes
Maintaining Presence in the Automotive Market! The First Condition of Creating a Happy Customer is
• Optimum balance of profitability and market share Happy Employees!
• “Creative Service Beyond Expectations” vision • BİR’İZ (Together) Employer Brand
• Principle of Customer Satisfaction - Focused Work • GO- Development School Platform
• Fully focusing on domestic operations • “Talent Management” and “Equality at Work”
• DRIVE- Doğuş Automotive’s Route Human and Training
Project to enhance human resources within the
network.
• GONK Seminars
• “Young Women’s Development Project in Partnership
with TEV”
Investor Relations Presentation - DOAS Profile - 2019 | 16Digital Transformation Strategy of DOAS
Doğuş Otomotiv Road Map for Digital Vision Solutions expected to
generate ~100M TRY/year
cash after 8 years
Personalization
Impact of all 44 solutions
Analytics
Vehicle digital
empowered
twin
E2E planning ~100M TRY
cash per
Eight cornerstones year
Digitized to drive Omni-channel
operations Dogus Otomotiv’s integration
digital vision
~75M ~25M
Backend TRYgrowth TRYefficiency
Digitized dealer related related
automation
of the future
and acceleration
~30M TRY investment
Transparency & in the first 3 years
steering
Self funding after 1.5 year
Investor Relations Presentation - DOAS Profile - 2019 | 17Macroeconomic Outlook
Investor Relations Presentation - DOAS Profile - 2019 | 18Macroeconomic Indicators
YoY Inflation (%) Annual CPI Annual PPI Nominal Exchange Rates US$/TRY EUR/TRY
Basket (0.5US$+0.5EUR)
50.00 8.00
46.15%
45.00 7.50
40.00
7.00 6.67
6.50 6.31
35.00 30.12% 6.00 5.96
30.00 5.50
25.24% 5.00
25.00 4.50
20.00 4.00
19.50% 3.50
15.00 3.00
8.79%
10.00 2.50
2.00
5.00 1.78% 1.50
0.00 1.00
-5.00
01-14
04-14
07-14
10-14
01-15
04-15
07-15
10-15
01-16
04-16
07-16
10-16
01-17
04-17
07-17
10-17
01-18
04-18
07-18
10-18
01-19
04-19
04-14
08-14
12-14
04-15
08-15
12-15
04-16
08-16
12-16
04-17
08-17
12-17
04-18
08-18
12-18
04-19
Auto Loan Rates (%) TRY Consumer Confidence Index Consumer Confidence Index
Retail Sales Total LV
3.20 3.09%
80.0 180,000
2.70 160,000
75.0 140,000
2.20
120,000
70.0
1.70 100,000
80,000
1.20 65.0
60,000
60.0 40,000
0.70
20,000
0.20 55.0 0
04-14
07-14
10-14
01-15
04-15
07-15
10-15
01-16
04-16
07-16
10-16
01-17
04-17
07-17
10-17
01-18
04-18
07-18
10-18
01-19
04-19
04-09
10-09
04-10
10-10
04-11
10-11
04-12
10-12
04-13
10-13
04-14
10-14
04-15
10-15
04-16
10-16
04-17
10-17
04-18
10-18
04-19
Investor Relations Presentation - DOAS Profile - 2019 | 19Population & Demography
Population Statistics (’000) Age Demography Young population is a main
driver in Turkey.
107,095 Above
100,331 13% 15%
60
81,867
86,907 Population is expected to grow
32% above 10%.
35-59 33%
Over 50% of the population will
31% 15-34
30% be between the age group of 15
to 59 years by 2060.
23% 0-14 23%
Median age is expected to
2018 2023 2040 2060 2018 2023
increase by 9% by 2060.
Economy Auto Industry Trade Balance (US$ bn)
Real GDP GDP YoY Growth Trade Deficit Export Import
1.8 12.0
GDP - (Billion Turkish Lira)
30.00
1.6 10.0
GDP YoY Change (%)
8.0 25.00
1.4
6.0 20.00
1.2
4.0 15.00
1.0
2.0
0.8 10.00
0.0
0.6 5.00
-2.0
0.4 -4.0 0.00
0.2 -6.0 -5.00
0.0 -8.0 Note: All figures are rounded.
01/03
01/04
01/05
01/06
01/07
01/08
01/09
01/10
01/11
01/12
01/13
01/14
01/15
01/16
01/17
01/18
01/19
989900 01 0203040506070809 10 11 12 13 14 15 16 17 Source: TurkStat
Investor Relations Presentation - DOAS Profile - 2019 | 20Automotive Market
Investor Relations Presentation - DOAS Profile - 2019 | 21Turkish Light Vehicle Wholesale Performance - Market vs. DOAS
LV Wholesale Market (thousand) DOAS LV Wholesale (thousand) DOAS Market Share %
1,000
994 25%
972
957
900
871 852
800
779 20%
761 762 20.8% 21.2% 19.1%
20.1%
700
17.3%
17.9%
600
600 15%
15.9%
553
500 496
12.6%
400 11.3% 10%
10.6%
9.0%
300
202 211
200 183
152 153 5%
109 124
104
86
100 53 50
0 0%
2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018
Source: Automotive Distributors Association, DOAS performance includes Škoda sales.
Investor Relations Presentation - DOAS Profile - 2019 | 22DOAS Wholesales Performance
WHOLESALES (unit) 2018 2017 Change 2016 2015 2014
VW 61,563 119,384 -48% 137,143 140,088 108,325
VW PV 45,388 91,343 -50% 104,410 106,677 85,134
VW LCV 16,175 28,041 -42% 32,733 33,411 23,191
AUDI 12,969 21,172 -39% 22,105 21,100 17,070
PORSCHE 481 700 -31% 881 877 601
BENTLEY 10 16 -38% 9 19 21
LAMBORGHINI 3 7 -57% 7 6 2
SEAT 8,640 17,002 -49% 20,976 17,212 12,540
ŠKODA 20,425 24,714 -17% 30,004 22,435 14,397
PC TOTAL 87,916 154,954 -43% 178,392 168,326 129,765
LCV TOTAL 16,175 28,041 -42% 32,733 33,411 23,191
LV TOTAL 104,091 182,995 -43% 211,125 201,737 152,956
SCANIA 1,177 1,697 -31% 2,050 3,291 2,014
GRAND TOTAL 105,268 184,692 -43% 213,185 205,593 155,995
MARKET SIZE*
PV 469,882 722,168 -35% 765,467 726,477 582,117
LCV 130,104 234,654 -45% 228,446 245,027 179,919
HCV 11,754 18,554 -37% 18,343 33,652 31,061
TOTAL 611,740 975,376 -37% 1,012,256 1,005,156 793,097
DOAS Market Share
PV 18.7% 21.5% 23.3% 23.2% 22.3%
LCV 12.4% 11.9% 14.3% 13.6% 12.9%
HCV 10.0% 9.1% 11.2% 9.8% 6.5%
TOTAL 17.2% 18.9% 21.1% 20.5% 19.7%
Source: Automotive Distributors Association
Investor Relations Presentation - DOAS Profile - 2019 | 23Turkish Automotive Industry
Production vs Sales GDP vs Auto Sales Breakdown of Vehicles*
Sales Production Change in Auto Sales (left axis)
Change in GDP (right axis) Total Number of
1,800 150% 15% Road Motor Vehicles:
1,600 22 mn units
1,400 100% 10%
1,200 Car 54%
50% 5% Small truck 16%
1,000
Motorcycle 14%
800 0% 0% Tractor 8%
Truck 4%
600
Minibus 2%
400 -50% -5% Bus 1%
200
0 -100% -10%
2004
1996
1997
1998
1999
2000
2001
2002
2003
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
Source: General Directorate of Public Security
Auto Industry Segmentation* Auto Engine Segmentation* Vehicle Ownership Per Capita**
PC LCV PC LCV Parc Density / 1000 Inhabitants
70% 96%
66% 596 597 579
50% 49%
334
29%
205
27%
23%
11% 14%
3% 1%
Import Diesel A/T below 1600 cc between 1600 cc above - 2000 cc Turkey Romania UK Germany Greece
- 2000 cc
* As of December 2018 ** ACEA Report Vehicles in use Europe 2018
Investor Relations Presentation - DOAS Profile - 2019 | 24Turkish Automotive Industry
Oil Prices in Turkey (TRY) (2005-2019) Oil Prices (Liter, TRY) (20.05.19)
7 11.19
10.95
6 10.16 9.83
5
7.57
4 7.11
6.58
3 5.06
2
1
0
01.01.05
01.01.06
01.01.07
01.01.08
01.01.09
01.01.10
01.01.11
01.01.12
01.01.13
01.01.14
01.01.15
01.01.16
01.01.17
01.01.18
01.01.19
Italy Greece Germany UK Turkey Bulgaria China USA
SCT Rates in Turkey (%) 2000 cc Average Vehicle Age in Turkey
(Passenger Cars)
160 160
160 145 23.2
130 130
120
100 100(*) 15.9
84 84 84 90
80 80 80 13.4
80 75 12.6 13.1 12.9 13.1 13.4
50 60 54 60 60 11.0
52 45 45 Motor
37 37 37 40
40 46 30 30(**) Vehicles
18 27 Average
27
0
08-02 01-03 11-04 03-09 06-09 10-09 01-11 09-12 01-14 11-16 09-18
(*)
100% for sale price of TRY 170K.
(**)
30% for sale price of TRY 120K, respectively. Vehicles Truck
Investor Relations Presentation - DOAS Profile - 2019 | 25Core Business Lines
Investor Relations Presentation - DOAS Profile - 2019 | 26Import and Distribution
Having successfully raised its market share to 12.7% in 2018, VW CV maintained its third
Thanks to the successful product and communication strategies followed in 2018, ranking in the total market and its leadership in imported commercial vehicle sales.
Volkswagen Passenger Cars maintained its position, ranking second in the PC
market with 10.2% market share. The New Amarok Canyon sportive model of Volkswagen Amarok that was the owner
of the 2018 International Pick-up Award was launched in the 1st quarter of 2018 and
VW was voted the most loved car brand of the year for the 6th consecutive year in the New Amarok Aventura 258 PS model was placed on the market in the 2nd half of
the survey conducted by MediaCat Ipsos. It received the Silver Apple with its the year. The sales of the completely renewed last generation of Crafter vehicles
“Rear View Campaign” and the Bronze Apple with its “Night Vision System” ads. were started in the beginning of the 2nd quarter of the year.
The “Return Campaign” was also awarded with the Felis Award. VW PC won the
Gold Stevie award in the “Best Management of Instagram” category. Volkswagen CV received an award in the “Commercial Automotive” category of
A.L.F.A Awards and evaluating the brands with best customer experience
management. VW CV Turkey became the World Winner in the STLI (Service Technik
Leistung Indizen) evaluation with its success in after-sales services.
Audi Turkey, which made digitalization the focus of its business processes, was
cited by Audi AG as benchmark to other countries. 2018 has been a year full with With its “Your business is our priority” motto, Scania had another achievement by
new launches for Audi brand, which was started to be imported to Turkey by completing the year 2018 with a 10% share in the entire market and 18% share in the
Doğuş Otomotiv in 1994, and four new models, i.e. A8, A7, A6 and Q8, have been tractor unit market.
launched. 13,295 units of cars were sold in 2018. With its 72% customer loyalty rate
Presenting its customers on the roads of Turkey its new generation vehicles it
that is exemplary in Europe, a 21.2% increase has been achieved in its aftersales
started manufacturing as a result of 10 years of research and development, 2 billion
services turnover in 2018.
Euros worth investments, and over 10 million kilometers of test driving; Scania
continued to provide comfort and driving experience exceeding standards. Having
reached 202,000 users in its Facebook account in 2018, Scania also continued to
SEAT had a market share of 2.14% by selling 10,383 units of passenger cars in 2018. maintain its presence on the Instagram, LinkedIn and Google Plus platforms.
With its Interactive Graffiti Giantboard that SEAT prepared for Arona, SEAT Turkey Demonstrating its customer satisfaction focus with one of the sector’s pioneering
won the Best Outdoor of the Year award given by the jury at the 2018 Gladiators applications “Scania’m Sapasağlam”, Scania successfully commissioned “Scania’m
ceremony that organized by Automotive Distributors Association. Cepte” app in 2018 with 7,000 downloads.
Thanks to the contribution of the communication activities, SEAT’s brand
awareness rose to 29.5% in 2018. Scania Engines has maintained its position among the top 10 in the classification
made by Scania CV worlwide.
Scania Engines increased its market share to higher levels in the generator engine
Having maintained its rising uptrend by increasing its market share by 28.5% in segment also in 2018 and maintained its steady rise in this area.
2018, ŠKODA Turkey placed its new SUV model Karoq on the market and launched
its renewed Fabia during the year. With its low emission values and high-tech products as well as its newly developed
gas-fuelled engine model, Scania Engines has increased the service quality that it
offers its customers in every field also in 2018.
On its way to celebrate its 100th year in 2019, Bentley has further consolidated its
competitive position with the launch of the New Continental GT model in Turkey Thermo King has introduced electrical new-generation B-series units to users as of
in 2018. Lamborghini has taken the brand recognition in the upper luxury segment the second half of 2018. This range of products energized by the battery of the
to much higher levels with Urus, the world’s first super SUV that was placed on vehicle creates difference with their low energy consumption and their light weight.
the market in the last quarter of the year. The bluebox equipment, enables users to connect to their units and to respond to
In 2018, Bentley sold 10 in total and Lamborghini sold 3 units of vehicles. any situation on a real time basis thanks to its bluetooth technology. The bluetooth
system enabling simultaneous transportation of products requiring different
temperatures within the same frame a standard feature also in its Spectrum
models, Thermo King continued to be most important assurance in sensitive
Porsche celebrated its 70th year. In 2018, the highest-selling model of Porsche was pharmaceuticals and food transportation.
Macan with 341 units sold and the 911 model has become the leader in the Silent engine technology, which is indispensable for urban transportation, is offered
premium sports cars segment again this year. with the Thermo King Whisper range.
Investor Relations Presentation - DOAS Profile - 2019 | 27Retail > DOĞUŞ OTO
Doğuş Oto represents seven brands (VW
Passenger Cars, VW Commercial Cars, Audi, represents
Porsche, SEAT, Škoda, and DOD), for which
it sells new and second-hand vehicles,
spare parts, and accessories at a total of 37
Authorized Dealers and 33 Service points in
7 brands
Istanbul, Ankara, Bursa and Kocaeli; it also one-stop shopping
offers its customers insurance, financing,
and after-sales support services. concept
Doğuş Oto operates on a total area
of 278,480 square meters with 1,435
employees.
Doğuş Oto sold 40,341 new vehicles and its
share in the retail sales volume of Doğuş
operating on
278,480 sqm
Otomotiv was 35.6% in 2018.
With a total of 300,509 service entries, 2018
was a year when the financial targets were
exceeded.
Doğuş Oto Gebze started to operate on
total area
an area of 12,500 square meters in 2018 in
order to provide Volkswagen Passenger
Cars and Volkswagen Commercial Vehicles
Authorized Dealer and aftersales services.
SEAT showrooms that were renewed with
a young and dynamic concept were put Share of
into service for customers at Doğuş Oto
Esenyurt, Doğuş Oto Maslak and Doğuş
Oto Çankaya in 2018. 35.6%
DOAS sales in 2018
Investor Relations Presentation - DOAS Profile - 2019 | 28Retail > Škoda
New Corporate Identity and Design
Standards 2018 Sales
21,340
Yüce Auto started the disribution of
Škoda brand vehicles in 1989.
In 1998 50% partnership with Doğuş
Otomotiv started. units
Having maintained its rising uptrend
by increasing its market share by 28.5%
in 2018, ŠKODA Turkey placed its new
SUV model Karoq on the market and
launched its renewed Fabia during the 2018 Market Share
year.
Attracting attention among D Segment
luxury models, SuperB became the best-
4.4%
selling model of Škoda with a sale figure
of 7,871 units of vehicles in 2018.
Karoq, the continuation of the ŠKODA
brand’s SUV attack, succeeded in
drawing interest in a short period of time
after its launch in May and realized a
sales of 1,929 units of vehicles although a
Market Share
full year of operation has not yet passed. Growth
28.5%
in 2018
Investor Relations Presentation - DOAS Profile - 2019 | 29Replacement Parts and After Sales Services > Parts & Logistics
Spare Parts and Logistics employs state-
of-the-art technology combined with the
best modern synergistic practices, creating
unmatched levels of service for the global
99%
brands that Doğuş Otomotiv represents.
In 2018, Spare Parts and Logistics imported
availability
86,194 vehicles, and dispatched 104,136 in Spare Parts
vehicles to Authorized Dealers, ending the
year with a total revenue of TRY 1,306.7
million generated by the sales of spare
parts and accessories.
Spare Parts and Logistics uses advanced Revenues from Spare
computer technologies and inventory Parts and accessories are
management systems, which can be easily
TRY 1,306.7
adapted to various demands of customers,
to run its operations smoothly. As a result,
spare parts availability was maintained at
99% in 2018 like the previous year, thus
significantly reducing the amount of stock
million
held.
As the “shipment from the port” project
that Spare Parts and Logistics implemented
as a part of its pioneering vision in vehicle 104,136
vehicles
logistics continued with high capacity
for vehicle storage and importation at
the ports, significant improvements
were achieved in client delivery times by
working with more than one transportation dispatched
company for vehicle deliveries from ports
to authorized dealers.
Investor Relations Presentation - DOAS Profile - 2019 | 30Used Vehicle Sales > DOD
The diversity of brands and models in
supply of vehicles was further increased sales - 2018
through new agreements with fleet
companies in 2018.
The Regulation on the Trade of Used
21,767
Motor Land Vehicles was put into force vehicles
on February 13, 2018. It is compulsory to
provide the services like warranty and
expertise survey, which were already
offered by DOD to its customers before
the said regulation took effect.
Further improvements to the largest corporate
infrastructure as directed by the
regulation towards the other standards retailer of the used
were started in 2018 and preparations
were largely completed.
car business DOD Sales Performance
DOD is the largest corporate retailer of 23,125
the used car business.
22,534
DOD provides services in Turkey with 61
customer points. providing services 22,009
21,767
61
The total sales by DOD Authorized
Dealers were realized as 21,767 units in 21,120
2018.
DOD.com.tr and DOD Mobile were customer points in
renewed.
Turkey
2014 2015 2016 2017 2018
Investor Relations Presentation - DOAS Profile - 2019 | 31Automotive Related
Ancillary Business
Investor Relations Presentation - DOAS Profile - 2019 | 32Finance > VDF
The JV company was established on
20 December 1999 to provide financing new contracts
for Doğuş Otomotiv Group Brands’ 2012: 51,177 units (23% yoy increase)
customers. The established JV company 2013: 60,180 units (18% yoy increase)
is owned by Doğuş Holding (1%), Doğuş 2014: 58,338 units (3% yoy decrease)
Otomotiv (48%) and Volkswagen 2015: 78,111 units (34% yoy increase)
Financial Services AG (51%).
2016: 86,433 units (11% yoy increase)
Offering products and services 2017: 67,733 units (28% yoy decrease)
nationwide, VDF ensures ease of mind 2018: 54,793 units (19% yoy decrease)
for its customers by providing Vehicle
and Service Credits from a single point: credits given
the Authorized Dealer.
2012: TRY 1,906 mn (27% yoy increase)
In 2018, vdf aimed to increase customer 2013: TRY 2,531 mn (33% yoy increase)
satisfaction and customer loyalty
2014: TRY 2,870 mn (13% yoy increase)
through sale, marketing and customer
2015: TRY 4,345 mn (51% yoy increase)
loyalty campaigns it jointly organized
2016: TRY 5,163 mn (19% yoy increase)
with the brands. According to the results
2017: TRY 5,522 mn (7% yoy increase)
of the survey it made in 2018, vdf scored
much higher than the world and Europe 2018: TRY 4,957 mn (10% yoy increase)
averages in customer satisfaction
assessments compared to the previous portfolio
year. According to the survey, 9 out of 10
people stated that they would want to 2012: 91,257 units (34% yoy increase)
work with vdf again. 2013: 111,783 units (22% yoy increase)
2014: 121,905 units (9% yoy increase)
In 2018, new credit contracts realized 2015: 146,046 units (20% yoy increase)
as 54,793 units with a total amount of 2016: 160,727 units (10% yoy increase)
TRY 4,957 million increasing the total 2017: 147,671 units ( 8% yoy decrease)
portfolio to 129,945 units. 2018: 129,945 units ( 12% yoy decrease)
Incl. Scania and Man Finance
Investor Relations Presentation - DOAS Profile - 2019 | 33Finance > VDF INSURANCE
VDF Insurance, as an agent for 13 insurance Number of Insurance Contracts
companies, provides services & products to number of policies
its customers such as motor insurance, traffic 314,757 313,129 323,975
306,771
it will be 1,2x
insurance, credit protection insurance and 256,554
extended warranty.
VDF Insurance works with the Authorized Dealers
of VW Group brands in Turkey. The number of its
branches in 2018 is 30. in 5 years
VDF Insurance increased the production of its
policies to TRY 397 million in 2018.
2014 2015 2016 2017 2018
Finance > VDF FACTORING number of VDF
Insurance Penetration
Motor Insurance Extended Warranty
Active since May 2010, VDF Factoring Services
offers factoring and financing services to 112 Insurance branches is 60%
16% 16% 15%
21%
45% 14%
Autorized Dealers of Doğuş Otomotiv. In 2018, 41% 44% 44%
VDF Factoring reached a transaction volume of
TRY 11.4 billion and a total asset value of TRY 1,059
million. VDF Factoring aims to increase its
30
business volume further in 2019.
2014 2015 2016 2017 2018 2014 2015 2016 2017 2018
Development of Assignments (TRY million)
Operational Fleet Renting > transaction volume
DOAS Yüce Other
VDF FLEET 2,000
VDF Filo was established in March 2016
Fleet ERP processes and procedures were built
TRY 11.4 bn 693
1,100
8,800
600
9,600
1,500
10,000
2,300
1,500
7,600
up in 2018 5,979
Active contracts were around 6,200 in 2018.
VDF Filo is expected to reach more than 8,500
contracts in 2019.
2014 2015 2016 2017 2018
Investor Relations Presentation - DOAS Profile - 2019 | 34Other Investments > TÜVTÜRK
TÜVTÜRK – a cash cow business of DOAS, Bridgepoint
and TÜV SÜD
TÜVTÜRK consortium was granted by Turkish
rights to build & operate
20 years
Privatization Administration the right to build &
operate MVISs in Turkey for 20 years in exchange of
US$ 552 million.
189 fixed and 73 mobile inspection stations are fully
operational as of end-1Q09, with an investment of
US$ 300 million. in exchange of
Operation fees were collected from the
suboperators (Business associates (BA)) in exchange US$ 552 mn
for the prepared stations for operations.
The BAs will share their revenues with the
government: 1st-3rd years: 30%; 4-10th years: 40%
and 11-20th years: 50%
...and with TÜVTÜRK consortium: 1st-10th years
expected revenues
US$ 15 bn
7% and 11-20th years: 20%
The MVIS business is expected to generate
US$ 15 billion revenues in 20 years with
US$ 2.5 billion EBITDA.
At the end of the 11th year, nearly 73.5 million in 20 years
vehicles have been inspected and 22.6 million
vehicles underwent exhaust gas emission
measurements. 26.3 million vehicles were re-
inspected and enabled over 25.2 million unsafe cars
to return safely back into traffic once again.
In 2018, periodic inspections of 9.5 million vehicles
were completed and 3.7 million vehicles underwent
exhaust gas emission measurements.
expected ebitda
US$ 2.5 bn
According to the research entitled “Analysis of
the Economic Impact of Road Safety and Periodic
Vehicle Inspection Application in Turkey” conducted
by CITA in 2017 under the leadership of Prof. Dr.
Wolfgang G. Schulz and Sebastian Scheler; there is
an average saving of 340 million US$ per year which
in 20 years
is contributed to Turkish economy as a result of the
traffic accidents avoided through TÜVTÜRK vehicle
inspection system.
Investor Relations Presentation - DOAS Profile - 2019 | 35Other Investments > Doğuş Teknoloji
Growing with new investments
Doğuş Teknoloji creates a wide scope of Affiliate
software products and services that answer
46%
to actual demands and that reflect strong
technological and operational experience and
sectoral expertise.
Established in September 2011, Doğuş Teknoloji
is owned 54% by Doğuş Holding and 46% by
Doğuş Otomotiv
Doğuş Otomotiv.
A new building is established on neighboring
premises of Doğuş Otomotiv headquarters.
The main areas of Doğuş Teknoloji’s expertise
include designing software and information
systems that responds to analysis of business
requirements (i.e. business process automation,
Established
2011
reporting, security, etc.), development,
installation, updating, maintenance, error
fixing and integration of projects into these
systems, maintaining security, monitoring
performance and reporting abnormalities,
consultancy services, and managing all of all
these processes.
Doğuş Teknoloji has “ISO/IEC 27001:2013
Information Security Management System”,
“ISO 22301:2012 Business Continuity
ISO & ITIL
Management Systems” and “ISO/IEC
20000-1:2011 Service Management System”
certifications in the scope of e-invoice
application and related processes.
Doğuş Teknoloji has “ISO/IEC 27001:2013 Certified
Information Security Management System”,
“ISO 22301:2012 Business Continuity
Management Systems” and “ISO/IEC
20000-1:2011 Service Management System”
certifications in the scope of e-invoice
application and related processes.
Investor Relations Presentation - DOAS Profile - 2019 | 36Corporate Governance
Investor Relations Presentation - DOAS Profile - 2019 | 37DOAS: First GRI reporter in automotive sector in Turkey
Economic Impact Corporate Sustainability (CS)
• Risk Management at Doğuş Otomotiv
• Legislative Regulations
• Financial Risks Environmental Impact
• Sustainable Supply Chain
The UN Global Compact was signed
• Sustainability Awareness • Environmental Management in May 2010.
• Operational Sustainability • Electrical Automobiles
• Customer Relations • Environmental Risk Management Our 10th Corporate Sustainability
Management • Climate Change Risks
• Digitalization Report is published as “GRI G4
• Technologic Support
• Market Presence
Comprehensive Report”. We were
• New Products and Services the first in the automotive sector.
• Product – Price Strategy
• 2nd Hand Automotive Market For the fourth consecutive year,
Doğuş Otomotiv has been included
Approach to in the BIST Sustainability Index,
which is composed of companies
Sustainability Strategy with highest corporate sustainability
Social Impact and performances whose shares are
Vision traded in the Borsa Istanbul, for
• Community Engagement
• Traffic is Life! Platform the period from November 2018 to
• Human Rights
• Gender Equality October 2019.
• Business Ethics
• Governmental Institutes
Relations
• Code of Ethics Implementation
Process
• Employees and Work Place
FIRST GRI
Environment REPORTER IN
• Employee Loyalty
• Authorized Dealers Employee OUR SECTOR
Circulation
• Technical Staff Circulation IN TURKEY
• Employee Trainings
• Health and Safety
Investor Relations Presentation - DOAS Profile - 2019 | 38Traffic is Life!
The “Child Safety in Traffic” project, which was launched in
2016, continued to be the focal point of the Traffic is Life!
platform in 2018, due to the fact that children aged 5-14 are
increasing
traffic safety
one of the groups most affected by traffic accidents and
child safety in traffic is crucial in Turkey. Aiming to raise
awareness on child safety in traffic and in vehicles, several
awareness
promotional, educational and supportive events were
organized in many channels through the year.
One of the most notable events was the “Child Safety
in Traffic” summit, which was organized in Ankara
in cooperation with the Turkish Police Force during
Traffic Week. At the summit, which was attended by
approximately 250 people, one attendee received a child
since 2004
seat as a gift as the winner of a competition during the
event.
Popular figures of Turkish pop music, including Oğuzhan
Koç, Sinan Kaynakçı, founder and lead singer of the band
Pinhani, Derya Uluğ, Gripin the band, Emre Aydın and Cem “Social Responsibility
Belevi gave their voices to the four key messages of “Traffic
is Life!”. These messages were broadcast on Kral FM and Project of the Year”
Kral Pop TV to raise awareness about traffic safety. As the
Traffic is Life! brand ambassador, Professor Üstün Dökmen award by the Automotive
also joined radio shows. Twelve young people who recently
got their driver’s licenses and answered the questions Distributors Association
correctly were offered safe driving training. The plan is to
continue the trainings in 2019. (ADA)
In social media, the Facebook Chat Bot application, applied
as a social responsibility for the first time offered driver
candidates the opportunity to take a test with questions
from previous years’ driving test questions approved by the
Ministry of Education. Over 150,000 users benefited from
the application.
As of December 2018, the Facebook account of the Traffic
The Traffic is Life!
is Life! platform has reached nearly 128,000 followers as
regular content sharing continues to provide all segments
platform was again ranked
of the society with informative / educational benefits.
The Traffic is Life! platform started 2018 with an award and
among the top 10 projects
the jingle project with Nil Karaibrahimgil was recognized
as the “Social Responsibility Project of the Year” by the
in Capital magazine’s
Automotive Distributors Association (ADA). As in 2017, the
Traffic is Life! platform was again ranked among the top
Best Corporate Social
10 projects in Capital magazine’s best Corporate Social
Responsibility survey in 2018.
Responsibility survey in 2018.
Investor Relations Presentation - DOAS Profile - 2019 | 392018 Corporate Sustainability Performances in Doğuş Otomotiv
Strategy and Our Business Our People and Our Planet and
Management and Economical Community Environmental
Development Development Sustainability
10th Year in GRI Reporting
First Independent Assurance TRY 1,191.5 million added value to New Performance System Electricity saving of 524,550
Report local economy kWh from recycled car batteries
97% of Volkswagen Training
Compliance Committee is More than 40 digital Lab students had the internship which is equal to one month
established transformation projects opportunity in Authorized Dealers consumption of 2,230 families.
Environmental Risk Models 18 suppliers’ sustainability and Services With waste management
included in Risk Management performances included in 43% of new employment is operations 12,776 trees and 255
Information Security Policy is Sustainability Report (7 last year) women thousand tons of CO2 emission is
disclosed prevented in 2018.
20 Authorized Dealers and Blue Employment Program in
New Materiality Workshop and Services Sustainability Doğuş Oto 54% of packaging wastes are
Roadmap is published performances included in recycled and with only paper
Young Women Development and carton waste recycling in
Sustainability Report Project with TEV 2018, 11,953 trees and with timber
1.36 million vehicle entries to Reverse Mentorship Program recycling 823 trees are saved.
Authorized Services in 2018
Top scorer in Istanbul Stock 18,267 m3 water is saved with
Digital Cargo System Exchange Enhanced Boards with sustainable packaging waste
Value Segmentation Project Women Index management systems
(CRM) Careerist from Doğuş (Doğuştan With new centralized automatic
Hot Customer Project Meslek Sahibi) Program control system of PC Closing in
Dead Time System, 298,000 kWh
Data Store Renovation Project Traffic is Life! – Child Safety
energy will be saved in 2019
Operator Program in Traffic – 11 Animation Movie
watched by 8 million children –
42% of suppliers are audited via Mother and Baby Safety in Traffic
documents.
Doğuş Otomotiv Volunteers
Program
Investor Relations Presentation - DOAS Profile - 2019 | 40Social Media
Investor Relations Presentation - DOAS Profile - 2019 | 41Social Media
Volkswagen Volkswagen LCV Audi
3.9 mn followers 1.1 mn followers 1,148,493 Facebook followers
Turkey’s 3rd largest locally followed brand page Ranked 1st among LCV in Europe 79,550,265 reach in 2019
Turkey’s 1 largest locally followed automotive brand
st
7/24 Customer Service on Facebook 383,120 interactions in 2019
page 6th ranking among Audi globally
2,644,057 user interaction 7/24 Customer Service on Twitter
81,837,858 reach 416,686 Twitter followers
The 3rd largest VW brand page 13.4 K Subscriber, 17 mn view 1st brand among all automobile brands on total
Whitelist Brand followers
381K + followers First Brand to use Beta Products 9,282 interactions in 2018
The largest brand account in automotive Best Awareness lift in its class 3rd largest Audi account globally
The second largest Volkswagen Brand Page (Automotive industry - Bumper Ad)
1,292,106 likes, 16,660 comments 4,758 Youtube subscriptions
Amarok: 55.3K followers 2,119,953 views
Volkswagen Commercial Vehicle: 20.5K followers
309,963 Instagram followers
47,279,783 reach in 2019
926,582 interactions in 2019
Porsche 3rd largest Audi account globally
357,762 followers
11,858 Linkedin followers
The approximate number of posts in a month: 5
The approximate number of likes in a month: 1,400 SEAT First Automotive brand to actively use Linkedin in
Turkey
The number of video share in 2019: 6 Global SEAT Facebook 5.6 mn followers
The number of video views in 2019: 4,014 Engagement: 16,900
Reach: 11,400,000 ŠKODA
102,449 followers
The numbers of shares within a week: 4 738,079 followers
42,827 followers
Increase in the number of followers in a week: 50
Ranked 4th among all SEAT Twitter accounts.
140,219 followers
2,967 subscriber Ranked 1st among all ŠKODA countries on Instagram
113,059 followers
Total view: 589.5 K (2019)
Ranked 1st among all SEAT countries on Instagram
14,703 followers
3.5 mn views
*All data is as of May 2019
Investor Relations Presentation - DOAS Profile - 2019 | 42Investor Relations Contacts
Müge Yücel, GRCP
Head of Investor Relations
+90 262 676 90 58
muyucel@dogusotomotiv.com.tr
Address: Şekerpınar Mah. Anadolu Cad. No: 22 ve 45,
41420 Çayırova/Kocaeli Turkey
Website: www.dogusotomotiv.com.tr
E-mail: yatirimciiliskileri@dogusotomotiv.com.tr
investorrelations@dogusotomotiv.com.tr
Investor Relations Presentation - DOAS Profile - 2019 | 43Disclaimer
Doğuş Otomotiv Servis ve Ticaret A.Ş. (the “DOAS”) has prepared this presentation documents (the “Document”)
consisting of documents and appendixes thereto for the sole purposes of providing information and projections
and statements relating to the DOAS (the “Information”). DOAS cannot guarantee the accuracy, adequacy, or
completeness of such information, and cannot be responsible for the results. The Information is subject to change
without any notice. Neither the Document nor the Information can construe any investment advise, or an offer
to buy or sell DOAS shares. This Document and/or the Information cannot be copied, disclosed or distributed
to any person other than the person to whom the Document and/or Information delivered or sent by DOAS or
who required a copy of the same from the DOAS. Any and all information contained in this document are strictly
confidential.
Investor Relations Presentation - DOAS Profile - 2019 | 2You can also read
