It's Much More Than Just A Horse Show! - National Reining ...
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It’s Much More Than Just A Horse Show! The National Reining Breeders Classic will return to Texas in 2016 for the 19th show. During the seven-day event, reiners from all across the globe compete for their share of the over $1.4 million record-breaking payout! This prominent event will be held April 17-24 at the Great Southwest Equestrian Center in Katy, Texas, just west of Houston. As in the past, the NRBC is expected to attract contestants, owners and spectators from all over the nation and world; as well as local equine enthusiasts and targeted media. The show features a week of reining competition, plus a trade show area for display and sampling. There also are a variety of hospitality venues and social events to entertain clients and guests. Upon arrival, attendees are immersed in an enjoyable, laid-back atmosphere. This aspect is part of what makes the NRBC so unique and keeps people coming back year after year. With plenty of in-arena opportunities to school horses, exhibitors don’t have to stay up all night long to make the final tune-ups on their mount. That makes more time for fun, all of which is provided by the NRBC – from Reiner’s Golf to Texas Hold’em - fun events and parties can be found everyday at the NRBC. Whether it’s the scrumptious food at the draw parties and victory party, there are a million ways to enjoy quality time with friends old and new. It’s all part of the NRBC experience, and each year there’s something special to enjoy! Reining competitions are thrilling events for spectators too. They include multiple divisions to enable riders at all levels and horses at various stages of skill to participate, learn and improve as they master the intricacies of one of the most exciting equine sports ever. The NRBC show includes classes for world class reiners as well as kids and entry-level contestants. The NRBC also showcases a large slate of NRHA ancillary events to help exhibitors qualify for NRHA year- end awards. From the $25,000-added Open reining to the Short Stirrup class for reiners age 10 and under, everyone gets the chance to compete at the NRBC. Additionally, AQHA-approved classes are held to help riders qualify for the AQHA World Championship Show and APHA world-show qualifying classes are also held. Because of its large purse, beautiful awards and unique atmosphere, the NRBC attracts a broad cross-section of the equine media world and is featured in countless magazines and newspapers around the world. Everybody is Somebody at the NRBC!
What is the National Reining
Breeders Classic?
The National Reining Breeders Classic is, quite simply, the most
successful show and stallion incentive program in performance
horse history. Enrolled foals from subscribed stallions are eligible
to compete for big money as 4-, 5- and 6-year olds, and when
re-enrolled in the Classic Challenge program, horses age 7 and
up can compete in the Classic Challenge events.
100% of each year’s foal
The program was created in the Fall of 1997 when a group of reining enrollment dollars goes to added
breeders created a stallion incentive program named the National money of the show four years
Reining Breeders Cup. The entity’s first goal was an enrollment later. In other words, the 2016
of 100 stallions, a number that was quickly surpassed. The list of show added-money comes from
sires enrolled soon read like a Who’s Who of the reining industry. the foals that were enrolled in
Currently there are over 200 stallions enrolled in the NRBC. 2012. The 2016 foal money will
be used for the 2020 event.
Foal enrollments followed suit, and the enrollment numbers have
spiked steadily upward each year, with over 38,000 total foals NRBC Foal Enrollments
enrolled. Now with the re-enrollment of horses, at age 7, into the total over 38,000!
Classic Challenge Program, numbers continue to sky-rocket.
The first show, held at the Lazy E Arena in Guthrie, Oklahoma,
Enrolled Stallions
NATIONAL REINING BREEDERS CLASSIC
in 1998, was an instant classic, setting the stage for the name Stallion owners pay an annual enrollment fee of $1,250 due on February 1 of each year and they assist in the promotion of the
NRBC by informing mare owners about the NRBC, using its logo in their advertising, distributing NRBC information to mare owners,
change later that year to National Reining Breeders Classic.
and mailing NRBC nomination forms to the owners of each live foal at the time they provide a Breeders Certificate.
Stallions are promoted by the NRBC through listings on www.nrbc.com, regular advertising, press releases, brochures and materials
distributed at major events, as well as in the annual Show Program, the annual Newsletter and the annual Yearbook. Plus, each year,
the NRBC creates a commemorative/promotional video that is sent to each stallion owner.
For more information on enrolling a stallion, please contact the NRBC office at 580-759-3939, or go to www.nrbc.com.
The show was held at the Lazy E venue for the first three years,
A Shiner Named Sioux Bay Shine Boom Shernic
Carol Rose Lazy T Ranch Boom Shernic Syndicate
4500 N I-35 Martin Padilla PO Box 130
Gainesville, TX 76240 Idaho Overbrook, OK 73453
(940) 665-9304 (916) 412-2793 (580) 224-2679
and then moved to its current location at the Great Southwest
A Smart Enterprise BBR Game Time Boomernic
GC New Horizons Linda L Wise Michael & Michelle Miola
Fauntly Garrido 7690 N 83rd Street 5725 E Lone Mountain Rd
1733 NW 79th Avenue Longmont, CO 80503 Cave Creek, AZ 85331
Miami, FL 33126 (303) 652-0387 (480) 563-1966
(809) 722-1110
Equestrian Center in Katy, Texas.
A Sparkling Vintage Best Of Chic Brassy Merit
Petra Zeitler c/o Brian Kile Andrea Anderson
Cedar Ridge 1764 CR 293 Box 49, Site 13, RR1
PO Box 495 Garrison, TX 75946 Strathmore, AB T1P 1J6
Whitesboro, TX 76273 (903) 754-0228 Canada
(903) 564-7686 (403) 644-2166
All Reddy Smart Big Chex To Cash Brennas Golden Dunit
Cole Redhorse Company 23 Partnership, LLC Kris Hiney
Box 835 3154 Lady Bug Lane 410 S Third Street
Shelby, MT 59474 San Marcos, CA 92069 River Falls, WI 54022
(406) 434-5724 (760) 591-9457 (715) 425-3704
In the beginning, the show was reserved for 4- and 5-year-old
NRBC Enrolled Stallions
All Starlight Big Papi Brennas Red Pine Jac
Painted Horseshoe Ranch Brandy Naylor
Cats Merada Thomas
Chics Magic A Milnes
Potion Cool Wimp
PO Box 775 7298 E Baker Dr
Amy Burdsall 211 Banks
Kenneth Frear Hill Road Gideon’s Ranch
Choteau, MT 59422 1157 WScottsdale,
Jeters RdAZ 85266 Tunkhannock,
PO Box 397 PA 18657 3110 Bristol Ave
(406) 466-5867 Bartonville,(602) 859-9974
TX 76226 (570)
Schulenburg, TX 836-2145
78956 Caldwell, ID 83605
reining horses, but later it was expanded to include horses age
(940) 464-0783 (800) 231-2390 (208) 965-1668
Banjo Whiz BL Whiz Kid Bueno Starlight
Nedpoint Quarter Horses CatsGDMoonshine
& Rhonda Thompson CedarChic
Chocolate RidgeOlena
Stallion Station Country Bay Berry
23406 N CR 3250 53140
Royal Vista RangeIncRd. 212
Equine, Kathy Hinton
Carter Smith Linda L Wise
Pauls Valley, OK 73075 5412 E CRArdrossan,
32E AB 3952 PRPO Box 495
2718 7690 N 83rd Street
(405) 238-9624 T8G 2E1 Whitesboro,
Ft Collins, COCanada
80528 Aubrey, TX 76227TX 76273 Longmont, CO 80503
4 through 6. Then, in 2011 the Classic Challenge was added to
(970) 226-4747 (903) 564-7686
(940) 384-9592 (303) 652-0387
(780) 922-2604
Barbies Dun It Black Magett Bugs Valentino
Lorrie & Terry Thrasher Double Strand Enterprises
CD Lights D Wayne
Colonels McDonnell
Lil Gun Cromed Out Mercedes
1697 Hwy FF 4217
Winston Morningstar
Hansma & Dr Paul & PamPORohus
Box 1241 Bob Loomis
Cairo, MO 65239 Castle
Danny Rock, CO 80108
Motes DoubleNew
PR Ulm,
Ranch TX 78950 RR 1 Box 673
(660) 295-4343 4315 Tin(310) 454-9314
Top Rd 9550 CR(713)
2434254-7156 Marietta, OK 73448
include horses age 7 and up. New in 2016 is the Development
Weatherford, TX 76087 Royse City, TX 75189 (580) 276-9265
(817) 304-0804 (972) 635-6050
CD Olena Colonels Lone www.nrbc.com
Gun 43 Custom Crome
Bar H Ranche Nedpoint Quarter Horses Steven H Simon
3658 Bethel Rd. 23406 N CR 3250 HC 67 Box 615
Weatherford, TX 76087 Pauls Valley, OK 73075 Marietta, OK 73448
Division. The $10,000-added NRBC Development Division is for NRBC
(817) 598-0217 (405) 238-9624 (580) 276-5134
Ceda Lena Colonels Smoking Gun Custom Dry Doc
Gary & Karen Garrison (Gunner) Ruben Pacheco Cuevas
977 Old Forge Road Tim McQuay 39930 Hwy 29
Waynesboro, PA 17268 15135 E FM 922 Wynnewood, OK 73098
Open Classic horses that have not won $2,000 by March 31, 2016.
(717) 765-8607 Tioga, TX 76271 (405) 665-9160
(940) 437-2470
Chex That Out Colonelsmokingpep Custom Legend
Jon W Sather Stacey Evans-Jones Steven H Simon
PO Box 427 1600 Harris School Rd HC 67 Box 615
Manson, WA 98831 Franklin, KY 42134 Marietta, OK 73448
The NRBC continues to grow and continues to offer next
(509) 687-3674 (270) 776-3759 (580) 276-5134
Chexamite Commandalena Custom Pistol
Lisa Collins Judy Clark & R Wayne Steven H Simon
929 22 1/2 Rd Clark, DVM HC 67 Box 615
exciting options for exhibitors and owners.
Grand Junction, CO 81505 3415 Chino Avenue Marietta, OK 73448
(970) 874-8020 Chino, CA 91710 (580) 276-5134
(949) 548-9889
Chic Please Commanders Nic Custom Slider
Solum Brothers LLC Craig & Ginger Schmersal Kathryn Cagle
PO Box 625 PO Box 130 2348 San Tomas Aquino Rd
Lamar, MO 64759 Overbrook, OK 73453 Campbell, CA 95008
(417) 682-6373 (580) 224-2679 (408) 379-0138
Chicoutmyblingbling Conquistador Whiz Custom Tuxedo
Clinton R Anderson Michael & Michelle Miola Kathy McCutcheon
2285 No US Hwy 377 5725 E Lone Mountain Rd 229 Bones Chapel Rd
The NRBC is one of the most lucrative venues in the world to
Stephenville, TX 76401 Cave Creek, AZ 85331 Whitesboro, TX 76273
(888) 287-7432 (480) 563-1966 (903) 821-7312
44 National Reining Breeders Classic 2011 Yearbook
show reining horses, with payouts of over $1 million each year
since 2005 and new record numbers set each year.
Horse show classes that take place at the NRBC are sanctioned
by the National Reining Horse Association and earnings from the
NRBC count toward NRHA Lifetime Earnings records. AQHA
classes, APHA classes and USA Reining classes round out the
picture of a show that offers something for every rider.
2
The Spirit of the NRBC
Trade Show, Parties & Lots of Shattered Records
The NRBC Trade Show bridges the three competition arenas at the
Great Southwest Equestrian Center. Diverse products and services
are offered by a multitude of venders at the show.
Products of all shapes, colors and sizes can be found. Everything
from saddles and tack, to beautiful furniture and home décor, to
boots, clothes and one-of-a-kind jewelry will be offered for sale.
All spectators for the event are invited to attend the trade show, New in 2013 was the Tellepsen
held each day during the week full of action. Arena - the third competition
arena for the Great Southwest
Hospitality and VIP Entertaining Opportunities: Equestrian Center. Longtime
The NRBC offers several highly entertaining opportunities for NRBC Sponsors and Supporters
you and your guests to enjoy. Howard and Carolyn Tellepsen are
the namesakes and sponsors of this
Events for Everyone: new competition venue.
Welcome Party
Open Draw Party That arena is joined by the
Non Pro Draw Party Coliseum Arena and the Wheless
Victory Party Arena (formerly the East Arena),
Reiners Golf sponsored by Wheless Properties,
Texas Hold’em Tournament a local real estate agency that
specializes in ranches and
Special events for Sponsors only: luxury estates.
Dun Gotta Gun & Mister Nicadual Reception
Finals Day Reception
Summary/Pervasive Market Audience:
Upscale, affluent and loyal
Besides exposure at the
show and on the web site
at www.nrbc.com, there
are important exposure
opportunities year-round:
NRBC Show Program
NRBC Website
NRBC Slide Street Journal
NRBC E-Slide Street Journal
Booth at NRHA Derby
Booth at NRHA Futurity
3
NRBC Marketing
The National Reining Breeders Classic is marketed in an integrated
campaign that includes regular press releases, paid media, publicity,
promotion with sponsors, a well established website, and several media
partners. The event is also marketed in NRBC Publications - the Premium
Book, the Show Program and the Newsletter. More visibility is created by
a DVD of the event that is created each year and distributed to all enrolled
stallion owners. The DVD is also available for purchase by the general
public through the NRBC booth at the NRHA Derby and Futurity.
Estimated Visibility The economic impact of the
National Reining Breeders
Classic on the local community
Item Quantity Days Audience Impressions
is impressive.
Event Banner 2 7 1100 15,400
Promotion Ads 15 2 60000 1,800,000
Program 2,500 7 2 35,000 Number of Entries =
Premium Book 2,100 1 2 4,200 1,200
Newsletter 3,500 1 2 7,000
Signage at NRHA Events 4 10 8000 320,000 Times the number of
Branded on-site signs 2 360 833 600,000 people attending:
Flyers/Post Cards 2,100 2 2 8,400 x 3 people per horse
Web Listing 1 360 40 14,400
Live Internet Feed 8 7 1250 70,000 Equals the Total Number of
Media Releases 25 4 200 20,000 People per Day = 3,600
Total: Almost 3 MILLION IMPRESSIONS
Times Average Days in
Based on projections from the past ten years of NRBC competition Town for Event: x 9 days
coupled with a continued aggressive marketing plan, the NRBC event
organizers expect over 1,000 horses will enter the event. An expected Equals the Total People
crowd of over 4,500 contestants, fans, owners, riders, and trainers will During Event =
attend the show. Their stay can last for nearly two weeks due 32,400 people - Days
to participation in pre-event activities that start almost a week
before the actual classes begin. Times Per Diem per Person:
x $140 per day
Equals Total Direct
Thanks to the 2015 NRBC Sponsors!
PATRON SPONSOR Selah Ranch/Shannon & Hershel Reid Jim Lane Equine Insurance Economic Impact
$4,536,000
Twin Cities Featherlite Trailers Shorty’s Caboy Hattery Jimmie Stanzel Training Center & Clients
Silva Reining Horses Kelle Smith
GOLD PLUS SPONSORS Thomas Moore Feeds Marcy Ver Meer Reining Horses
Cardinal Training Center Tom McCutcheon Reining Horses Metcalf Quarter Horses
Carolyn & Howard Tellepsen XTRA Quarter Horses Oklahoma Heritage Bank
Electric Code/Jared Leclair Premier Equine Veterinary Services
Jerry Kimmel SILVER SPONSORS ReinerStop.com
Markel Insurance Big Lake Ranch/Gary Isler ReinersWorld.com/UCR Reiners/Cyndee Hall
SmartPak Casey Hinton Quarter Horses River Side Reiners
Dorminy Plantation RV Source
GOLD SPONSORS Draw It Out Veterinary Strength Liniment Shane Brown Performance Horses
With the rollover,
Ariat Gabriel Diano Performance Horses Sterling Ranch
Bob’s Custom Saddles Gilson Performance Horses/Booth Ranches Steve Archer Quarter Horses
Caballo Rojo Ranch Gist Silversmiths Todd Martin Performance Horses
Carol Rose Quarter Horses Honstetter Performance/Storybook Stables Tremblay Reining Horses
Continental Saddlery Huss Performance Horses Vanlandingham Reining Horses
it was a total of
Day Creek Ranch/Bob & Laura Day Just Stitch It & Mathison Reining Horses Winfield Farms/Sather Family Partnership
Deary Performance Horses Mark Rafacz Training Center Yucca Flats Saddle Blankets
Dell Hendricks Reining Horses McGee Farms Performance Horses
Deshotels/Luke Gagnon Reining Horses Muehlstaetter Performance Horses, LLC DESIGNATED SPONSORS
Over $18 Million!
Double Run Farm Nathan Piper Reining Horses Amabile Performance Horses
Fappani Performance Horses Inc. Nutrena Armenta Quarter Horses
Gunners Special Nite Pard’s Western Shop Calcagnini Reining Horses
Holy Cow Performance Horses Point Bank Carolina Classic Derby/Carolina Fall Classic
JAMS Reining Horses Quarter Horse News Dave Moore Reining
Kyle Ranch Rios of Mercedes Dr. Misty Brown
Kyle Tack Ron Hoover RV Magnum With A Dream
Larson Performance Horses/Rancho El Fortin Steve Harris & Rita Reed-Harris Mirjam Stillo Performance Horses
Lyle Lovett TA Mozart/Ames Reining Horses Palmer Performance Horses
Magnum Chic Dream/Jack & Viola Scott Tanya Jenkins Performance Horses Pam Mills
Martin Saddles/Equibrand Texas Star Bank Schmidt Reining Horses LLC
Matt Armenta Performance Horses Vandorp Reining Horses Sliding K Performance Horses
Matt Mills Reining Horses Wonpad/Cowboy Cordage Inc. Southwest Reining Horse Association
McQuay Stables, LLC WorldWideSlide.com St-Onge Reining Horses
Mike & Joanne Garnett Tiffani Avery
Monitor Canopies, Inc. CRYSTAL SPONSORS
Not Ruf At All/Zimmerman Perf. Horses Apex Ranch/Lisa Coulter HOTEL SPONSORS
Oklahoma Equine Hospiral/Dr. Joe Carter Baruch Reining Horses Hyatt House
Parks Equine G.P. BG Reining Horses/Fernando Salgado RH Wyndam
Petroll RH/Cummins QH Buckley Farms/Laurie Hauck Towneplace/Fairfield
Rhodes River Ranch/CDR Farms Bud Lyon Performance Horses La Quinta
San Juan Ranch/Santa Cruz Animal Health Cam Bearden
Santa Hill Ranch Cool A Zone
Schmersal Ranch Flaherty Performance Horses
12 2015 National Reining Breeders Classic The Million Dollar Show
4
2016 Sponsorship Opportunities
The National Reining Breeders Classic offers sponsorships to fit any marketing plan.
All sponsorships provide high profile association with the largest added money
reining event in the world. Sponsorships can be customized to create a program that is
mutually beneficial for sponsor and show. The NRBC team works with each sponsor
to create a package that will integrate the sponsor’s presence into the event, will fit the
sponsor’s marketing plan and create industry buzz. However, only one sponsorship per
individual or business is allowed, and only one name per sponsorship.
Patron Sponsor
1. Full-page color ad in the NRBC Show Program
2. 35% discount on additional ads in the Show Program
3. Vendor Booth Space
4. Visibility at NRBC booth at NRHA Futurity and NRHA Derby
5. Featured Press Release
6. Awards Presentation Participation
7. Name inclusion on select press releases sent year-round
8. Premier reserved table in Sponsor Area
9. Priority for Paid Warm-ups
10. Priority for two RV parking spaces with paid reservation by January 30
11. Two banners in each of the three competition arenas - Coliseum, Wheless & Tellepsen
12. 12 passes to Sponsor Area & exclusive parties
13. Name inclusion on all NRBC sponsor listings (including website)
14. Distribution of promotional materials (if provided)
15. Announcer & Scoreboard Recognition
Cost: $10,000
Gold Sponsor
1. Full-page, color ad in the NRBC Show Program
2. 35% Discount on additional ads in the NRBC Show Program
3. Awards Presentation Participation
4. Name inclusion on select press releases sent year-round
5. Reserved Table in Sponsor Area
6. Priority for Paid Warm-ups (based on sponsorship level)
7. Priority for two RV Parking Spaces with paid reservation by January 30
8. One banner in each of the three competition arenas - Coliseum, Wheless & Tellepsen
9. 6 passes to Sponsor Area & exclusive parties
10. Name inclusion on all NRBC sponsor listings (including website)
11. Distribution of promotional materials (if provided)
12. Announcer & Scoreboard Recognition
Cost: $5,000
Silver Sponsor
1. Half-page, color ad in the NRBC Show Program
2. 35% Discount on additional ads in the NRBC Show Program
3. Priority for Paid Warm-ups (based on sponsorship level)
4. Priority for one RV Parking Spaces with paid reservation by January 30
5. One banner in each of the Wheless, Tellepsen & Warm-up Arenas
6. 4 passes to Sponsor Area & exclusive parties
7. Name inclusion on all NRBC sponsor listings (including website)
8. Distribution of promotional materials (if provided)
9. Announcer & Scoreboard Recognition
Cost: $3,000
Crystal Sponsor
1. Half-page, black & white ad in the NRBC Show Program
2. 35% Discount on additional ads in the NRBC Show Program
3. Priority for Paid Warm-ups (based on sponsorship level)
4. Priority for one RV Parking Spaces with paid reservation by January 30
5. One banner in both the Wheless & Tellepsen Arenas
6. 2 passes to Sponsor Area & exclusive parties
7. Name inclusion on all NRBC sponsor listings (including website)
8. Distribution of promotional materials (if provided)
9. Announcer & Scoreboard Recognition
Cost: $1,500
Designated Sponsorship
1. 30% discount on advertising in the NRBC Show Program
2. One banner in the Warm-up Arena
3. 2 passes to Sponsor Area & exclusive parties
4. Name inclusion on all NRBC sponsor listings (including website)
5. Distribution of promotional materials (if provided)
6. Announcer & Scoreboard Recognition
Cost: $850
To reserve your sponsorship, fill out and send in the Quick Response Form.
For more information on NRBC Sponsorships, contact
Cheryl Cody at 580-759-3939 or cheryl@nrbc.com
NATIONAL REINING BREEDERS CLASSIC
2016 Sponsorship Quick Response Form
Name: ______________________________________________________________
Address: ____________________________________________________________
City/State/Zip: ________________________________________________________
Home Phone: ________________________________________________________
Cell Phone: __________________________________________________________
E-mail Address: _______________________________________________________
Please Check Sponsorship Level:
q $10,000+ Patron Sponsor
q $7,500 Party/Reception Gold Plus Sponsor/Ball Cap Sponsor
Preferred Party/Reception: ____________________________________________
(Returning Sponsors have first priority on available parties/receptions)
q $5,000 Gold Sponsor
q $3,000 Silver Sponsor
q $1,500 Crystal Sponsor
q $850 Designated Sponsor
First choice for class to sponsor buckle for: ________________________________
Second choice for class to sponsor buckle for: _____________________________
(First-come, first-serve; If your choice of classes are not available, one will be assigned)
q $3,000 Saddle Sponsor
I would prefer to be billed:
q February 15, 2016 for full amount
q Two equal payments due February 1, 2016 and March 1, 2016
PLEASE NOTE: Sponsorships are limited to one individual or entity, including partnerships.
q Check q Visa/MasterCard - Account #: _______________________________
Exp Date: _____________________ CVC Code: _________________
Signature: ___________________________________________________________
** If paying by credit card, there will be a 5% convenience fee added. ***
Please return to:
NRBC • 13181 US Highway 177 • Byars, OK 74831
or fax to 580-759-3999
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