Jan.9-Mar.7 2021 GIRL SCOUT COOKIE PROGRAM - Business Branding Toolkit
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Jan.9-Mar.7 2021 GIRL SCOUT COOKIE PROGRAM Business Branding Toolkit
HAPPY COOKIE SEASON! The 2021 Girl Scout Cookie Program is here! Thanks for supporting your Girl Scout and her troop as they embark on this unique entrepreneurial adventure. With your guidance, girls will help their troops earn funds for activities while learning new skills, gaining confidence and making lifelong memories with their Girl Scout sisters. This kit will be your guide through the program — explore its content and use these resources to help your Girl Scout develop her growing business skills. Inside you’ll find: • Graphics • Social Media • Virtual Booth Resources • and more! These resources will help your Girl Scout confidently navigate this business venture AND help her reach her 2021 Girl Scout Cookie Program goals! P.S. Don’t forget to take pics of your Girl Scouts in entrepreneurial- action! Post that image (or images) and tag us! @GIRLSCOUTSEM @GIRLSCOUTSEASTERNMO @GIRLSCOUTSEM
Profile Covers Use the following social media graphics to supercharge your growing business. These tools are specially curated to show the community that our Girl Scouts aren’t letting anything stand in the way of reaching their goals!
Profile Frames We have LOTS of Council-customized graphics for you and your Girl Scout to choose from! Add one of these Facebook frames to your profile picture to let your friends know you are a Cookie Boss!
zoom backgrounds Promote your virtual Girl Scout Cookie business through Zoom! Set these fun graphics as your background and let your friends, family and customers know Girl Scout Cookies are available!
Social Posts We’ve got this! Promote your Girl Scout Cookie business with these social posts! Don’t forget, when you post, remind your audience Girl Scouts are learning skills essential for success in leadership—and in life!
Online Sales Posts Girls are putting to use new sales strategies and technology skills to move their cookie businesses online! Promote your virtual sales with these social posts!
Share It
Are you ready to spread the word about the Girl Scout Cookie Program? Help your followers on social media
learn about the yummy cookies available—also remind them exactly HOW your Girl Scout and her troop
benefits from proceeds. Here are some example posts you can use. Experiment by writing and testing your
own! Don’t forget to share the link to your Girl Scout’s Cookie Program store, too!
Facebook & Instagram
• Get delicious Girl Scout Cookies at our Drive-Thru booth! Get a box—or a trunkful—of your faves today!
[Insert instructions for your customer to find your booth]
• In need of your favorite Girl Scout Cookies? Our Girl Scout troop has you covered! From Thin Mints®
to Trefoils®, you can find something for everyone! Since Girl Scouts are all about giving back, consider
donating to Project Thank You. Every donated box of cookie will be directly distributed to our community
heros and those in need.
• Now is the perfect time to support Girl Scout Cookie™ entrepreneurs through a Virtual Cookie Booth!
Get your favorite Girl Scout Cookies® without leaving your home. [Insert instructions for your customer
to place their order. Example: call me, email me, click this link, etc.] #VirtualCookieBooth
• Did you know you can shop Girl Scout Cookies™ online? We even offer contactless delivery! Help my Girl
Scout reach her cookie goals from the comfort of your home. #VirtualCookieBooth [INSERT LINK]
Twitter
• It’s Girl Scout Cookie time! Make a purchase of cookies and support my troop’s goal of earning money to
go to Girl Scout resident camp next summer! #GirlScoutCookieSeason [INSERT LINK]
• Cookie entrepreneurs are giving back! Order a package of Girl Scout Cookies® to be donated to Project
Thank You. Order here: [INSERT LINK] #CookieEntrepreneur
• My Girl Scout is a #CookieBoss! Support her and her troop as they take this leadership adventure and
learn important business skills! [INSERT LINK]
• Have you already eaten all of your Thin Mints®? No worries! Click the link to my online store so you can
stock up on all of your favorites! [INSERT LINK]
• This Girl Scout Cookie season, stockpile on your favorite Girl Scout Cookies® without leaving the safety
of your home! Order online and we will deliver straight to your door! #VirtualCookieBooth [INSERT LINK]
• Our Virtual Cookie Booth is open for business! Stock up on Samoas®, Thin Mints® and all of your
favorites! Order a package or two today! Order here: [INSERT LINK]. #VirtualCookieBooth
VIRTUAL GUIDELINES A Virtual Cookie booth, event or party—hosted on social media or a livestream to family and friends—give girls a way to achieve their sales goals and help others in their community from home. In fact, girls may find this allows them to discover new ways to take the lead at their Cookie business and stay connected through virtual means. Here’s how it works: Step 1: Girls set up their Digital Cookie site Each girl’s online storefront will come with options for sharing with family and friends, including a personalized link. Step 2: Review the online marketing guidance to ensure you and your Girl Scout are following appropriate online practices Check out the Digital Marketing Tips for Cookie Entrepreneurs and Families from GSUSA and always remember to follow the Girl Scout Internet Safety Pledge and Digital Cookie Pledge when marketing online. Step 3: Invite girls to brainstorm how they can help others with Girl Scout Cookies Girls will undoubtedly want to do their part, and there’s never been a better time for a donation program that enables customers to donate treats. Talk to girls in your troop about different ways to reach customers. Would girls like to encourage customers to support first responders on the front lines? Or send treats to surprise elderly neighbors or to someone in need? Lots of people would appreciate a pick me up with a special treat from Girl Scouts Cookies. We’ve created some special graphics girls can use to get the word out, or they could create their own. Step 4: Create a social media event or schedule a live stream Invite girls (with proper supervision) to go live on Facebook or Instagram to reach friends and family. They can also set up a Facebook Event (see directions below). Step 5: Make it personal and make it fun Graphics Download social graphics available at girlscoutsem.org/cookies. Girl bling Customers love to see personal touches from girls at booths and the same is true online. Encourage girls to bling their virtual store with custom artwork, photos and videos.
VIRTUAL GUIDELINES Step 4: Consider the logistics and include the details How will cookies be delivered? Adults must accompany Girl Scout Daisies, Brownies and Juniors when they are delivering cookies. Adults might decide to leave products on customers’ doorsteps to avoid face-to-face interaction. In some cases, girls may need to promise customers the products will be delivered at a later date. Review Girl Scouts’ safety guidelines available at girlscouts.org. Be certain to also check and follow national and local health guidelines. How will you handle payment? Consider using your Digital Cookie app for pre-payment. Clover Go is a credit card processing app available for all of our troops and girls! This means troops and girls will be able to accept credit cards at booths and when going door to door. All funds are directly deposited into the troop banking account making it fast, easy, and efficient to accept credit cards! Talk to your troop leader about how you can use Clover Go. Step 7: Invite Friends and family Encourage girls to mention their goals, what they are going to do with their troop funds and how they are helping in their community. Step 8: Promote on social media and in your community As you know, Girl Scouts can and will bring out the good in any situation! Now more than ever, girls are spending time in virtual settings and engaging in social media, so an online experience comes naturally to them. Using Girl Scouts’ online safety guidelines, encourage them to go big with social sharing to drive customers near and far to their Virtual Cookie Booth. #VirtualCookieBooth Be sure to use #VirtualCookieBooth in all your posts AND encourage customers to share a photo with their Girl Scout Cookie packages using the same hashtag. You can even leave a note with their delivery! Step 9: Celebrate and share your success Let everyone in your social channels see how the girls are helping their community with their virtual booth. Together, we can build momentum nationwide! • Be sure to plan for celebrating and rewarding all those amazing girls. • Check girlscoutsem.org for patches girls can earn • Encourage girls to plan a celebration in-person or virtually Remember, safety must be everyone’s top priority Be sure to review and follow Girl Scouts’ safety guidelines available at girlscouts.org. The safety of girls and their families must always come first.
VIRTUAL GUIDELINES
Social Media Tips
How to set up a Facebook event
Setting up a Facebook event is easy and gives girls a chance to practice some tech-savvy business skills.
• On the left menu of your Facebook feed, click + Create Event and choose Private or Public. If you create a Private
event, only invited guests will see your event.
• Fill in the event name, location, date, time and description. You can choose a specific date and time to host a
“live” virtual booth, or a date range when you’ll be responding to requests.
• Customize!
• Click Create. You’ll be taken to your event where you can invite guests, share posts and edit event details.
You can follow similar steps to create a standalone Facebook page, where you can include information about the girls’
goals and invite friends and family to request treats through the comments. Be sure to check privacy settings so only
the people you want to see your page can see it.
Ready to live stream?
Going live on Instagram or Facebook is an easy way to reach people quickly. On either platform, look for the help
section to find step-by-step guidance.COOKIE PROGRAM KEY DATES
SATURDAY, DECEMBER 19
Digital Cookie Opens
SATURDAY, DECEMBER 19-FRIDAY, MARCH 5
Digital Cookie Orders for Girl Delivery
FRIDAY, JANUARY 8
Virtual Cookie Rally
SATURDAY, JANUARY 9
Girl Scout Cookie Program GO Day! Girl Scouts can begin taking in person orders
SATURDAY, JANUARY 9-SUNDAY, JANUARY 31
Girl Scouts can take paper order card orders
MONDAY, FEBRUARY 1-SUNDAY, MARCH 7
Goal Getter Orders
FRIDAY, FEBRUARY 12-SUNDAY, MARCH 7
Cookie Booths begin and cupboards open
FRIDAY, FEBRUARY 19-SUNDAY, FEBRUARY 21
National Girl Scout Cookie Weekend
FRIDAY, MARCH 5-SUNDAY, MARCH 7
Digital Cookie open for donation and direct ship only
SUNDAY, MARCH 14
Girl Scout Cookie Program endsYou can also read
